Boss Your Business Mindset - Visionary Women Building Legacies

If you’ve ever dreamed of taking the entrepreneurial leap and being your own boss,  you’re not alone. There are plenty of people out there who are making their entrepreneurial dreams a reality. 

But a lot of people don’t realize that you can still find entrepreneurial freedom even when working for someone else. Just ask Julie Riley. 

Julie has taken a very unique entrepreneurial journey – from dreaming of being a fighter pilot, to becoming a licensed cosmetologist and motorcycle mechanic, to running her own custom cake business and social media agency – but she still found freedom when she began working for StreamYard. 

On this episode of Boss Your Business, Julie dives into her entrepreneurial journey and shares how she ended up finding entrepreneurial freedom in an employee role. She also goes into how not all companies require you to be stuck at a 9-5 job – as there are plenty of roles where you  can still be entrepreneurial and find a lot of flexibility. 

But if that's not enough, you're going to love the next bit. Julie will also tell us how she was able to take a cruise trip on a CyberWeek without her laptop! How did she make that happen? You'll have to tune in to find out! 

Finally, Julie will discuss the importance of setting boundaries in the workplace and share some of the top tools she uses to stay productive. If you're looking for entrepreneurial freedom without having to start your own business, then this episode is for you. Tune in now!

This podcast is sponsored by Some links are affiliate links which means if you buy something we'll receive a small commission.

📕 Show Notes 📕

🌟 Meet Guest:
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Instagram - @SocialJewelsICT
Twitter - @socialjewelsict
LinkedIn -

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🏆 Highlights 🏆
00:00 | Introduction
02:12 | Julie's story
06:11 | On social media marketing
08:04 | StreamYard's offer
08:49 | Companies that allow you to become flexible
11:58 | Non-compete
15:16 | Travelling without a laptop???
20:23 | You are not a transplant surgeon
26:20 | Daily tools that give you entrepreneurial freedom as employee

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What is Boss Your Business Mindset - Visionary Women Building Legacies?

Stop dreaming, start building!
It is time to stop watching everyone else build the business of their dreams and live the lifestyle you aspire!

Here at the Boss Your Business Mindset Podcast, host Yvonne Heimann, Visionary at, Business Efficiency Consultant & NLP Master Practitioner, and all-around woman who wants to be all and do all - interviews thought leaders about how they have accomplished building a business that supports them and their dreams.

Gain a look behind the scene and learn the strategies, systems, processes, and mindsets shifts that allowed these entrepreneurs, business owners, and CEOs to build their own support system. Leave behind the overwhelming feeling of a chaotic business and find the clarity needed to build a strong, scalable foundation - knowing exactly what to do and where to take things.

Stop dreaming, and start building the business of your dreams NOW with actionable advice from these inspiring guests. Tune in now!

Boss Your Business is brought to you by where you will find resources & support to help you build the business of your dreams.

[00:00:00] Yvonne: Hey, hey everybody, and we are back for another episode of Boss Your Business. Today we are taking it a little bit a different route simply because Julie actually is not a full-time entrepreneur. Let's put it that way. You will hear more about this today. To introduce Julie initially, first of all, she is one of my besties.

[00:00:23] Love her to pieces. If you do not know her yet, it's time you get to meet her. Julie is an award-winning social media strategist with a passion for building community with live video. Julie, you have over 15 years of experience in digital marketing. You are the social media manager for StreamYard managing 25 thousand plus members in their community. Damn, you have worked with Social Media Examiner, the Small Business Administration and countless others. She has a vast area of experience, including live video production, social [00:01:00] media, and community management shows, kind of like at the size of StreamYard's community.

[00:01:04] She must know what she's doing and the list goes on. You are a dedicated community leader with a passion for teaching others how they, too, can build a great business through their social media channels and grow their communities with live video. Hi Julie.

[00:01:23] Julie: Hi, how are you?

[00:01:24] Yvonne: I'm doing good. I get to hang out with you today.

[00:01:27] Julie: I know this is gonna be fun.

[00:01:30] Yvonne: So guys, everybody listening in and watching. The reason I wanted to bring Julie on today is because she loves her job. She loves StreamYard, she loves working at Hopin, and I wanted to make sure that my audience knows that bossing your business doesn't mean you have to be a full-time entrepreneur.

[00:01:50] It doesn't mean you have to step out there and build your own business. And Julie is in a perfect situation there to share this [00:02:00] experience. Because you've been a business owner before you joined StreamYard, isn't it?

[00:02:05] Julie: That is correct. I did. I had my own agency, um, and I've actually had some other businesses along the way as well.

[00:02:12] Yvonne: So how did Julie get where she is today? What's your story?

[00:02:16] Julie: Oh my gosh, it's an odd journey. Um, I didn't know.

[00:02:20] Yvonne: Those are the most fun ones.

[00:02:21] Julie: They are. I didn't know what I wanted to be when I grew up. When I was little, I thought I was gonna be a fighter pilot. That never worked out.

[00:02:30] Um, it turns out you can't be four foot eleven and be a fighter pilot. You're too short. So that dream got scrapped. Uh, and about that point, I was in high school and I really didn't know what direction I wanted to take. I ended up taking a few different technical careers, uh, getting some certificates. I did cosmetology for a while.

[00:02:52] Turns out that was not my thing. I went to the Motorcycle Mechanics Institute.

[00:02:57] Yvonne: Talk about diversity.

[00:02:59] Julie: Yeah. [00:03:00] One extreme to the other. Uh, there's a few more extremes in there. So, I went to the Motorcycle Mechanics Institute in, uh, Orlando, Florida, and I started working for Harley Davidson.

[00:03:10] Yvonne: I did not know that.

[00:03:12] Julie: Yeah, I worked in their service department, but never actually as a technician, even though that's what I was certified for. I worked as a, um, service rider. So when you bring your bike in, where the person who, your front desk type person there that deals with all of that. As I moved to another dealership, when I moved to Wichita, Kansas, I started working in their e-commerce department, and this was the early days of e-commerce, so everything was being done on Ebay.

[00:03:40] There weren't even websites where you were ordering at that time. And I helped them set up their very first website with actual web ordering where people could order. We would walk down to the shop floor, grab whatever item they bought for their bike, whether it was a t-shirt or an accessory. We would [00:04:00] package it up.

[00:04:00] We would have it available for them to come pick up in the store, or we would ship it to them. This was the super early days of e-commerce.

[00:04:08] Yvonne: Oh my god. Yeah. I remember those, where it's like everybody was selling on eBay and using them as their storefront. Yeah, yeah.

[00:04:15] Julie: And I really started to enjoy this digital side of things as it was kind of transitioning.

[00:04:22] As I left there, I was trying to figure out what was my next direction really, what was, what was that next point? So ended up trying to start to pursue and look into marketing, and I started a family at the same time. So while I was starting my family, I kind of stepped away from school, stepped away from the marketing side of things, and focused on family and being mom with a newborn.

[00:04:46] And I needed a hobby.

[00:04:48] I needed a hobby. I needed a hobby, really. Um, and what that hobby led to was an accidental custom cake business. Uh, creative [00:05:00] outlet, uh, for all these other things that I had, that I had done over the years. Uh, I grew up, my aunt was a custom cake decorator, and so I guess I kind of inherited that piece of things and I started my own custom cake business.

[00:05:16] That was the very, very early days of Facebook Business Pages. And I built my entire business on Facebook and on Instagram. I did not have a website. I had nothing other than social media. And I was like, oh my gosh. There is a world of things that can be done with this tool. Anybody can start their own business.

[00:05:40] Anybody can do this aspect and build it and grow it. And it was so fascinating to watch and to learn. I like to call it like the wild, wild west days because there were no coaches coaching on this. There were no mentors.

[00:05:55] Yvonne: It was all fresh. It's like you, you throw spaghetti at the wall and see what works kind [00:06:00] of thing.

[00:06:01] Nobody of us had any idea how to do this thing. It's like Facebook had just moved out of being a student portal into being a social network.

[00:06:11] Julie: Yeah, it was, it was bizarre but so interesting to be a part of. Um, and through that really built that social media aspect of things. And so once my son went to school and was out of the house and I was ready to go back to work, I went back down the marketing path and I was like, okay, I think I really have found this niche.

[00:06:32] I wanna go into the social media side of things. I was able to get a job at a marketing agency locally. I have worked for them for a couple years building on as their social media manager. For a while I was their only social media manager and was able to really hone and build that. Kind of, it was again, trial by fire.

[00:06:51] It was figuring out as you went, it was going, we're gonna throw something at a wall and see if it sticks. I mean this was 2015 there [00:07:00] still really wasn't much going on out there. There were a few influencers. There were a few people up and coming in the space that were starting to speak on it.

[00:07:08] Conferences were starting to happen. Social Media Marketing World, places like that, that were starting to build and grow. And you were going. There's people that I can learn from and I can figure something out. Um, but I think even they were all still figuring it out as they were going along. So I had that job for two years and then I left them and opened my own agency and said, okay, I can do this.

[00:07:35] I had my own agency, uh, for about two years, and through COVID, as everything transitioned and shifted. I also shifted, uh, from having a business partner to, she had a life change and stepped away from the business. So it was like all of this big transition all at once and I really stepped back and I was like, okay, we're gonna reevaluate the direction that my business [00:08:00] is gonna go and I'm gonna kind of find a new niche and hone in on this.

[00:08:04] What kind of customers am I looking for? What kind of places am I after? And while I was figuring all of those pieces out, I got approached with an offer from StreamYard and it was an offer that after I really looked back and forth on, I was like, I don't think I can turn this offer down. And it was hard because I'd been my own boss now for two years.

[00:08:26] But I don't wanna be tied to eight to five and having to show up in an office and not being able to go to my kids' school functions and not being able to be there for my schedule and my time, because that had become so valuable to me. So I had to really look at this and go, are they going to be able to meet my needs, but also give me what I'm looking for?

[00:08:49] And after we broke it all down, it turned out that there are companies out there that will meet these needs and will give you what you're looking for. You just have to be very [00:09:00] selective about finding them. They will give you the flexibility, the chance to say, if you have something with your kid, put it on the calendar and go do that.

[00:09:09] Go be there. You know, you are not, you're not working an eight to five job. You're working. Get the job done, but take the time that you need when you need it.

[00:09:19] Yvonne: I know StreamYard was already focused like that before COVID, but I think especially COVID has shown companies that they simply need to be more flexible.

[00:09:32] People are done just being working machines and working for retirement. That's always one of mines where I'm like, my, my past experience has shown you might not make it to retirement, so you better live now and not be a nine-to-five robot. Robot that doesn't get to take the weekend off. So it's been interesting for us that know a couple of companies, StreamYard [00:10:00] included, that always has given their employees that freedom and that flexibility. I'm like, as long as you're getting your job done, I don't care if you show up at six o'clock in the morning or if you show up at nine o'clock in the morning. And it's, it's been fun watching other companies finally adjusting to that too, where it's like, this whole hustle mentality, don't get me wrong, there is room for the hustle mentality. If you have a startup, there's certain times where you need to crunch down and just get the job done. Don't get me wrong. But overall, seeing how the, the corporate perception to employees has changed. And it's like our conversations, especially, um, with your experience on StreamYard, there was a time when I was down and I was considering going [00:11:00] to get a job and it's like I've been self-employed for how long?

[00:11:02] 20 years? I don't even know. And like I haven't had a boss in ages. So hearing that there are companies out there that allow you to pretty much function like a self-employed person, but have the security of having a job, having potentially paid time off leave, having sick days knowing the money that's coming in, that's definitely a difference to being self-employed.

[00:11:28] And it's like, I, I know you guys have have company functions coming up and traveling and all fun stuff where you also get to see, uh, your fellow employees and actually make that personal connection.

[00:11:44] Julie: Yes.

[00:11:46] Yvonne: Guys, this, this is the reason why I wanted to bring Julie in because it's like how, how StreamYard has been managing their workforce. Hat off to StreamYard.

[00:11:58] Julie: It's been, it's been [00:12:00] amazing. I truly was blown away as they started to break it down. And one of the things that's great too, is not only do I have my job, but I'm able to pursue any of my side passions as well, at the same time. So I'm still able to work on my personal brand. I'm still able to venture out into speaking.

[00:12:20] Uh, if I wanted to take on clients, I would be able to. For a while I did. Uh, one of my coworkers, she still takes on clients. Uh, so we have this ability to then balance it out and to go, how much do I wanna work on the extra? How much do I want to just focuson the day to day, and I can choose and I can say, okay, this month I might take on an extra project, but you know what?

[00:12:44] Next month I've got school things for my kid and it's gonna be busy, so I'm not gonna take on that extra project. Or, I'm gonna take a trip.

[00:12:52] Yvonne: And I think that's, that's one that's a big thing too, of not being in a non-compete for that matter. [00:13:00] Yeah. Like to take it completely all over the edge. Um, so for anybody that doesn't know what a non-compete is, it pretty much means the company would be telling you what you are not allowed to do. Non-competes often happen in, in big corporations or when you are a lawyer or something like that, where it's like the non-compete says you are not allowed to take clients with you. You are not allowed to work in this sector you are working in right now. And with you being social media focused at StreamYard, a non-compete potentially could have said, hey, you are not allowed to do anything that does social media.

[00:13:38] So it's nice to see that StreamYard are like, we are secure in ourself. We know we are bringing you a good position, so go have fun. Go do what you wanna do, because it feeds us back too.

[00:13:54] Julie: Right. Because when you're promoting social media, you're gonna be promoting live video, and [00:14:00] you're gonna turn around and promote the tool you work for naturally.

[00:14:03] So it does. It kind of trickles into this multi-tiered effect. Uh, you know, I love talking and building community, so I speak a lot on building a community with live video. So every time I'm speaking on that, I'm able to promote StreamYard even more, and they appreciate that. So it kind of works hand in hand with each other.

[00:14:23] Yvonne: And it has that trickle effect because I'm like, let's be honest, we are using StreamYard for the podcast, right? So Julie literally is the one who is like, hey, by the way, did you know we just released a new feature? Which trickle down now to me being able to run my podcast, how I'm running it. But again, that's a whole nother story, and you will be able to see videos about that on my YouTube channel where you see the whole workflow of how I'm using StreamYard to make all of this happen and make my life easy and not have to sit there. But actually chat with you in the comments section.

[00:14:56] So guys, if you are thinking like, just because the live show is [00:15:00] pre-recorded, no, I'm pre-recording the live show so I can join you in the comment section. Exactly. And with that, you already mentioned there is a lot going on. Sometimes you used to take on a couple more clients. You got the kid and the husband running around.

[00:15:16] You got travel, all of the things, and then still also doing all the things at StreamYard. Yeah. What are some of the workflows and processes that allow you to be happy, Julie, and go on a Mexico vacation last week? A week before?

[00:15:34] Julie: A couple weeks ago. Yeah. So, yeah, it was a couple weeks ago, went to Mexico and it was nice and I was able to, for the first time ever, um, 100% unplug.

[00:15:47] Yvonne: Okay, about that. You didn't even have wifi or anything on that cruise? I'm not taking it.

[00:15:52] Julie: I did, I did have some like stress moments, uh, leading up to, while we were [00:16:00] still in the hotel before we left the trip. I can talk about that, but, um, I was able to really have everything pre-planned, pre-scheduled, utilizing my social media. Just I, I plan it all out and I plan it in Notion. I use their social media calendar template that they have in there to build out my calendar to go, okay, here's where I'm gonna plug everything in. Here's what needs to absolutely go. Once it's kind of mapped out, then I go and I schedule it through Agorapulse.

[00:16:33] I've been using a Agorapulse for ever. Uh, they're, yeah. I, I'm sure your audience has heard you talk about that. Yeah. Multiple times. I think I started using them in 2017. Um, so it was still the pretty early days of a Agorapulse even. And yeah, uh, so I schedule it all out in there. Then I have, um, some team members that are able to help with any of the comment moderation [00:17:00] while I'm gone.

[00:17:00] So our support team helped with all of that. My other marketing team members were able to monitor. It was Black Friday.

[00:17:09] Yvonne: It's like, you guys, you guys had a launch going on.

[00:17:13] Julie: We had a new feature launch, Cyber Week, Black Friday, all those things. Uh, and I decided that was a good time to go take a vacation.

[00:17:23] Yvonne: Perfect .

[00:17:24] Julie: I literally, though, was able to organize everything, have it planned out. Plug it all into Agorapulse and then assign things to the right team members. So my support team members monitored all of the comments. My marketing team member that I work with, she was able to make sure that all of the posts did actually go out, that nothing hiccuped, you know, it's, it's digital. It's technology.

[00:17:48] Yeah. Sometimes something hiccups. Uh, Instagram's one that's notorious for hiccuping, I've noticed, and, and things don't schedule the way they should.

[00:17:57] Yvonne: I'm sure she would've also been able [00:18:00] to adjust accordingly because launches, things change on the fly.

[00:18:04] Julie: They did have to do that. One thing, it was supposed to come out on I think it was like a Friday morning, um, at like 8:00 AM is what we had. And I had it scheduled for 10. It was supposed to release eight, so our posts were scheduled for 10 and they pushed it back to noon. Yeah. So she had to push my post back to later in the day. So she was able to jump right in, adjust everything, but I was able to have all of that pre-planned preset, have the meetings with the right people, leave my computer at home, and walk away. And, and guys, I have never done that.

[00:18:43] Yvonne: How did we live before Internet? I'm like, we grew up in a time where we do remember you come home when, when the lights go on. Right? We didn't have cell phones. We didn't have internet. We grew up with this all coming around. And nowadays, [00:19:00] it's like I, I consciously have to leave the phone in the other room to do one of those. Okay. Yvi, you can do it. You do not have to be attached to your phone.

[00:19:12] Julie: Yeah. Well, and it was funny as I was planning this trip, I was telling my coworker, I was like, I think I'm gonna still bring the laptop. I'm not gonna get the WIFI on the cruise, but I'll have it leading up, you know, at the hotel leading up to the cruise.

[00:19:24] And then when we get off, because I was spending a few days with some family as well. Once we got off. And I said, and you know, I'll have wifi there and everything. And she yelled at me. She was like, you dare take that with you. She goes, you're leaving it home and if I find out you take it, you're in trouble.

[00:19:40] She's like, don't. Um, so I did left it. It took me a good, probably 24 hours to like let my nerves settle, but once they did, I did so freeing about it, the whole trip. And it was, and it was something that I think we, we've gotten ourselves programmed into this [00:20:00] mindset of we have to check it. We have to be plugged in, especially those that are entrepreneurs and business owners.

[00:20:07] But if you have the right systems in place, even as a business owner, even as an entrepreneur, then you can walk away from it. You can set up the VA that's gonna be helping you while you're gone and hand those tasks off. And it is okay. The other thing that I have to remind myself is, yes, my job is very important.

[00:20:28] Yes. Getting a launch correct is very important and getting all those details, you know, and if you're working with clients, it's very important that you're not missing deadlines and things like that happening. But at the end of the day, it is not surgery.

[00:20:41] Yvonne: We are not transplant surgeons. Nobody is gonna die because the post goes out two hours too early because the launch changed.

[00:20:48] Julie: Yes. The world is not gonna come crash into a halt for that. And, and so it's something else that taken me years to train myself on and to go, I am a perfectionist and I know I'm a [00:21:00] perfectionist. And I pride myself on being a perfectionist, but I also have to go. The world will not end if perfectionism does not happen.

[00:21:11] Yvonne: And that's, that's been a big one for me as of late. And I mentioned it in one of the past episodes, too, where it's like, my clients have a life. They do have a business. They take about 24 hours to respond to an email if on a, on a regular. So they don't necessarily are attached to their phone all the time and reply right away.

[00:21:32] So why, why am I sitting there with my email open and the moment something comes in, I reply?

[00:21:40] Why?

[00:21:42] Julie: Yeah. My phone goes into do not disturb during certain hours. And if you send me an email, I'm not gonna see it. And you know, if, if I'm free and I tap in to check my email, I might reply, but only because then I may forget to come back and reply [00:22:00] later.

[00:22:01] But, uh, generally I'm not gonna reply in those off hours, in those off times. And I'm going to go, you know, these are my working hours. I have a travel agent that plans some of my travel for me and she has it in her email signature. I work this hour to this hour unless it is a travel emergency.

[00:22:25] Yvonne: Which can happen, especially after COVID and everybody getting back into the regular.

[00:22:29] Julie: So she'll, she'll respond to you during a travel emergency. She also will tell you that her response time when you're planning your travel is sometimes a little slower because she's working with those that are currently traveling.

[00:22:41] For those who are on a trip and do need something that are having a travel emergency, she's gonna drop everything for them first, which she should, but she teaches her clients from day one. I work here to here. Yep. I do not work the weekends. I do not work the, you know, so you know right away. [00:23:00]

[00:23:01] Yvonne: Setting boundaries and it makes, it makes it also easier for our clients.

[00:23:06] So we are, we are not just business connected. We are also personal connected. And I know, for example, in prepping for this, I was like, Julia, I wanna have you on, let's get you on the, on the recording schedule. But I didn't have her information yet. As you guys know, I run my whole through ClickUp and get the bio and get the headshot and get all the stuff.

[00:23:24] And I had just messaged you, I think, I don't know if I sent you that through text or Facebook Messenger, and one of those days I was like, I shouldn't do that. It should be in her email ready waiting when she is working and taking care of shit like this. I shouldn't be having that just in a text message.

[00:23:41] And I literally just send it over to her business email, so she has it waiting there when she's got a minute to send me over her information. So it, it allows us between saying, hey, these are the hours I'm working, or, um, like one of my past guests mentioned, it's like, if you need me, you better not pop into [00:24:00] my DMs.

[00:24:00] You better email me. That's my way of doing it. It's not just setting boundaries of how we want to work. It also allows our clientele and our team members to know exactly what you do and how. It makes their life easier too.

[00:24:16] Julie: Yep. Yeah, that's exactly it. You know, if you, if you're upfront with how you're gonna run your systems and your processes and let those who need to know, know, you know, you're gonna let your new clients know. Yep. And your existing. But if you let the new ones know, the second they're prospecting to be a client before they're even a client. If you let them know, then they've got it all. So they're gonna know, okay, I'm looking for somebody that I can message 24/7.

[00:24:47] No, I can't message them 24/7. So they're not, you're not the right fit for each other, and that's okay.

[00:24:53] Yvonne: Yeah. Not even my friends get to message me twenty four seven. My phone goes into sleep mode at 10:30. If you [00:25:00] message me after, only because I looked at the phone, I might see it. Yeah.

[00:25:03] Julie: I think your mind goes to sleep before that.

[00:25:05] But yeah, mine's pretty early.

[00:25:07] Like good night.

[00:25:11] Yvonne: I end up on the couch texting with people, so I'm like, I, I literally just have it on sleep the moment I go to bed. But it, there is also guys for everybody that might not be quite as technology nerdy as we are. Putting your phone on a regular sleep mode like that or like busy mode doesn't mean in an emergency people can't reach you. Yes. I had a friend, for example, that ran out of gas and got stuck on the side of the road with dumb asses driving by with 120 miles per hour. Having said that, because she called me twice right after each other, the phone knows nobody just calls you multiple times right after each other.

[00:25:51] They only do that when they need to get ahold of you, right? Which means it goes past that sleep setting. So there you go guys. If you didn't [00:26:00] know that, it really makes it that simple. So you do not have to be afraid that your child can't reach you or that your mom can't reach you. That is all there right there.

[00:26:10] Julie: You can also program certain numbers to bypass. Yeah, so my son's number, my husband's number, my parents' numbers, they're set to bypass that sleep.

[00:26:20] Yvonne: Now, you already mentioned a couple of tools. Um, what are some of your daily tools that you're using? You already mentioned Notion that you were using for your content calendar.

[00:26:30] Julie: Yep. Yeah. So Notion, Agorapulse for scheduling everything out and managing all of our comments. Um, we use Asana for our internal team.

[00:26:40] Yvonne: StreamYard, really, guys? Oh no, it's all good. It's not you, but I'm like, I'm call, I'm calling out StreamYard.

[00:26:53] Julie: It was all set up so long ago. I couldn't even imagine trying to move 300 [00:27:00] people off of there.

[00:27:03] Yvonne: Yeah, moving, moving corporate project management tools is, yeah, it's not an easy undertaking, but again, as, as everybody knows that has been listening for a while, the right tool is the one you actually use. And I'm, I'm always, as long as it works for the company, as long as it works for the team and you are not having major issues, go with it.

[00:27:24] But now, you know me, I have to. I have to.

[00:27:29] Julie: And, you know, I, I think that if it wasn't so ingrained, yeah. Uh, and if we were a smaller team, we would've 100% considered swapping. But yeah, when you got multiple entities in. That's a whole nother mess. Um, and then for helping write out content, I love Jasper.Ai.

[00:27:53] Yvonne: I knew it was coming because we all love Jasper. Yeah. We all love that.

[00:27:56] Julie: I absolutely love it. It [00:28:00] simplifies so much and, and, you know, , anybody who's written social media copy, you get kind of in this rut where you're like,

[00:28:08] Yvonne: I don't know what to talk about. I don't know how you don't wanna talk about.

[00:28:11] Julie: Or you realize like, your last four posts all sound the same, and you're like, mm-hmm.

[00:28:16] Okay. Wow. I, I clearly need like to branch my voice out here a little because you do. You just get to writing so much and so much, yeah. That you kind of get in this rut. And so, I will know my framework. I'll kind of know my outline of what I want. I'll go throw it into Jasper and let it spit out some prompts, uh, and give me some other ideas.

[00:28:38] And then I can take those and I never just copy what they give me and paste it. I take what they give me and then I modify it to our brand voice. So it is still our words. It's still our brand voice, but we just had that assistance in getting some ideas.

[00:28:56] Yvonne: Yeah. Um, and I'm like, everybody, everybody that has [00:29:00] been around me knows I process information by talking.

[00:29:04] One of the reasons I'm doing my podcast as a guest show, because I have somebody to talk to. I'm like, my head is so full with information, I don't know where to take you. And with that, I've been struggling, admitting this year publicly, I've been struggling with my YouTube in general because I have realized that I'm focusing on way to higher level where it's like, a lot of my audience doesn't even know yet they have a problem. They don't know what their problem is. So I've been struggling in my head, being stuck in a certain way of doing things to, to get to the point of where my audience is right now. And that's perfect, where, where Jasper comes in, where I literally just go in there. I start typing a couple of sentences and then I just like, give me a couple topics, give me a couple questions for this.

[00:29:58] You literally can go into [00:30:00] Jasper and say, give me a how to blog post, or give me five headlines about this, or give me 10 questions about this. And you can just have Jasper come up with ideas and then work with that. Yeah. God sent. Yeah.

[00:30:19] Julie: Or you can take something you've already written and say, improve this.

[00:30:25] And it will rewrite it and just tweak the wording and change the few things that you're going. Oh, that was so much better. I love the explain it to a fifth grader one.

[00:30:36] Yvonne: Oh my God. Yes. Because when we get so nerdy, I know that, I know that I'm, I'm so freaking nerdy where it's like, can we just lower this for people to actually understand what the hell I'm talking about?

[00:30:50] Yes. Yes. Especially when it comes to tech and especially when it comes to a lot of marketing lingo. [00:31:00] One thing I also love doing is when we turn the podcast into a blog post and all the things, right? So when, when it's getting published as a podcast, you need a short little description for the podcast.

[00:31:13] I literally just take, they clean up the, the transcription that my VA has taken care of, plug it into Jasper. And then tell Jasper, hey, write a roundup for this, or two sentence short little description. And it does that for me. And I don't have to think about how to have this perfect hook intro for the podcast.

[00:31:32] Exactly. Jasper, go take care of it. Yep. Take care of it.

[00:31:37] Julie: It's so great. Um, I also use Descript and yes, I love that one. Yes. For anyone who has not experienced Descript, you should go try it immediately. I can take, you know, we do, obviously at StreamYard, a lot of live shows, a lot of video content. Uh, so we can take that content, put it into Descript, get the whole transcription.

[00:31:59] I can [00:32:00] grab clips out of there to repurpose into places very quickly and easily. Um, but I can turn it into audiograms. I can then repurpose that content for a blog and take that transcription. And now, I can move that transcription over to Jasper and get Jasper to take my live show and make it a blog.

[00:32:22] So it's, it's kind of, you know, getting these tools that also are individual tools, but now you can use them together and really make magic.

[00:32:32] Yvonne: And guys, if you are interested in those workflows, I actually have some of those as videos on YouTube. So, because Julie and I, we, we follow similar workflows and processes of, when it comes to content creation. I do exactly the same thing.

[00:32:47] And with that, I know we could speak and chat for hours, but I should send her back to StreamYard. You got a couple of things coming up too. A whole bunch of launches are going on. [00:33:00] So guys, if you wanna know what's happening over at StreamYard, especially if you are live streamer, a podcaster yourself. I know there's a couple of really, really nice features coming out and some really great features that already did come out. Yes. So keep an eye on StreamYard. Keep an eye on my channel. I will be talking a lot about StreamYard, too, and how we make it really easy to turn live video into a podcast, turn it into an audiocast, get it out there, repurpose things, do all the things.

[00:33:28] Julie, what can people find you?

[00:33:30] Julie: I am @socialjewelsict everywhere. So on all the socials, you can find me at that handle.

[00:33:43] Yvonne: And as you know, guys, links will be in the description, too. And if you didn't get that right, you also can just stalk StreamYard because you will see her there.

[00:33:53] Julie: You'll find me everywhere. Uh, find me in the Facebook group for StreamYard, the StreamYard community.[00:34:00]

[00:34:00] Yvonne: That's Julie for you right there. Thanks everybody for joining us. Thank you, Julie, for joining me, and I'll see and hear you in the next episode. Bye, everybody.

[00:34:09] Julie: Bye bye.