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What if you could get more of what you want in life? But not through pushing, forcing, or pressure.
You can.
When it comes to money, time, and energy, no one’s gonna turn away more.
And Kate Northrup, Bestselling Author of Money: A Love Story and Do Less and host of Plenty, is here to help you expand your capacity to receive all of the best.
As a Money Empowerment OG who’s been at it for nearly 2 decades, Kate’s the abundance-oriented best friend you may not even know you’ve always needed.
Pull up a chair every week with top thought leaders, luminaries, and adventurers to learn how to have more abundance with ease.
So what I do is I work primarily with someone who has any type of digital product. And the first key to understanding why your digital product isn't selling was one of the first lessons I had to learn, and I learned it the hard way. It will never sell itself. And if you're just putting it on your website on the work with me tab with an add to cart button and no one's buying, now you know why. It does not sell itself.
James Wedmore:We are not selling iPhone cases on Amazon. This is not Tupperware. This is something completely different.
Kate Northrup:Requires a party. It
James Wedmore:well, that's right.
Kate Northrup:Which is a lunch.
James Wedmore:That's That
Kate Northrup:is a promotion.
James Wedmore:That is a Tupperware parties. That's a that's a thing. I used to partend for those.
Kate Northrup:Hello. Today, I have one of my dearest friends on the podcast. He is one of the smartest, most magical humans I know. His name is James Wedmore. We've been friends for over thirteen years.
Kate Northrup:And in this episode, he actually I was impressed. He just, like, nailed the date when we met, which I had no idea that he would know. And he is, I think, the best teacher that we have, for online business, specifically people who are course creators and digital business owners. Now I will say whether you have an online business or not, this episode is going to be really touching and beautiful. He starts off with the absolutely gorgeous story of falling back in love with the love of his life of twenty years and the engagement story.
Kate Northrup:We both cried. It was awesome. So listen in just for that. If you love love, you're gonna love it. And then we really get into why so many people are not selling as much of their beautiful work as they could be.
Kate Northrup:So if you feel like you are the best kept secret, if you have an amazing digital product, whether it's a course, a program, a membership, and you're not selling as many as you want, or if you dream of taking your business online, maybe you're an in person service provider, like an acupuncturist or, you know, some kind of service provider, and you really want to bring your business online so you can have more time freedom, more location freedom, this episode is going to tell you how to get started. And if you're already on your way, you will get very specific instructions from James. In fact, I had to cut him off because he was giving so much incredible depth and information. But you're going to hear exactly how to dial in the most important part of making sales online, and he's giving you a step by step structure and framework. This episode is not only an incredible love story from James, but also it's basically like a world class marketing workshop.
Kate Northrup:So enjoy the episode with James Wedmore and listen in because he has an absolutely transformational free event coming up. You'll wanna just listen in specially for the information on that. Enjoy the episode. Welcome to Plenty. I'm your host Kate Northrup, and together we are going on a journey to help you have an incredible relationship with money, time, and energy, and to have abundance on every possible level.
Kate Northrup:Every week, we're gonna dive in with experts and insights to help you unlock a life of plenty. Let's go fill our cups.
Speaker 3:Please note that the opinions and perspectives of the guests on the Plenty podcast are not necessarily reflective of the opinions and perspectives of Kate Northrup or anyone who works within the Kate Northrup brand. Hi, James.
James Wedmore:Hi, Kate.
Kate Northrup:Welcome.
James Wedmore:Yeah. Thanks for having me.
Kate Northrup:I'm so happy to be here. Yeah. Do you know well, you do know the synchronicity of how we ended up here. You know the full synchronicity?
James Wedmore:I think I do.
Kate Northrup:So what happened was my affiliate concierge texted me or messaged me and was like, hey. We should see about getting James on the podcast, and, also, we should see about you going on his podcast because of affiliate things or whatever. Yeah. And I was like, well, I was on his podcast a year and a half ago, and he was blah blah blah blah blah blah blah. Was
James Wedmore:just Story was a noise.
Kate Northrup:In my stuff. Jenny texted not twelve hours later, being like, hey. We should we should do with it. Let's get together, whatever. You walk on to Miami.
Kate Northrup:I just was like, any chance you guys are gonna be in Austin next week? And here we are.
James Wedmore:Yeah. Isn't that great? There's more synchronicity to that. I had gotten an invite to go to a mastermind networking thing out here a month ago, And I always say no to these things.
Kate Northrup:I know you do. You say no to everything.
James Wedmore:Say no to a lot of things. And it's it's not for any pretentious reasons.
Kate Northrup:Just You just like your life.
James Wedmore:I like my life. I like living in my town of less than 10,000 people and enjoying, you know, and travel can be really taxing on me. I get like really fried and sensitive around like airports and all that stuff. And Jenny as well. But I for some reason just felt like a yes to this.
James Wedmore:And then, you know, what I've been telling Mila says that Jenny had a personal family emergency thing where she had to be out here on this same day. So like, it was like this alignment that couldn't have worked better. And I finished that mastermind thing. Jen's been handling her stuff, and I come over, here we are, and it's like, let's go.
Kate Northrup:To what extent has synchronicity increased in your life over the last couple of years? And I wanna know what you started doing in your life that increased the the Wow. This kind
James Wedmore:of power on this. So I know.
Kate Northrup:Let's do that. And then we'll do a little digital product business. So as
James Wedmore:shared with you, okay, so like can I I'm gonna rewind the clock a little bit, because I wanna talk about my one of my most favorite synchronistic moments, and then it will lead somewhere and it will hopefully eventually answer your question? But I got off a plane once, and this is I think I wanna say it was like 02/2015, and I was listening to Abraham Hicks. Did you ever listen to Abraham Okay.
Kate Northrup:My granny I just wanna give a shout out to Edna Northrop.
James Wedmore:May she
Kate Northrup:rest in peace. My granny got the entire Northrop family on Abraham Hicks when they came on cassette tapes. Wow. So we we go way Like
James Wedmore:early nineties. Yeah.
Kate Northrup:No. My mom would pick me up at school with those freaking things in her little tape deck.
James Wedmore:Yep. So I've had this experience. It's only happened about three times in my life, and it's the most intense experience. And I know you've had this happen at least once, where I was listening to the audio, and in the audio someone who was like on the hot seat asking a question said the word Sedona. And at the same time they said it, I was in the airport in Phoenix, and I look up and I saw a sign that said Sedona, and I read it the same time I heard it.
James Wedmore:Isn't that wild? And when that happens, like, you don't fuck around. And long story short, I started Those are direct instructions. Can I get any more clear? Can it get any more clear?
Kate Northrup:Oh my god.
James Wedmore:So I started feeling this pull to Sedona. I ended up working with who I call my spiritual mentor. He's a he's a basically, originates from a Yaqui Indian tribe of shamanism. He's his whole lineage is is what the Carlos Castaneda work is all based off of. And he's not a business owner.
James Wedmore:You can't hire him. He's on the Internet. He's just not a business owner. Just a I don't wanna say just, but he's a
Kate Northrup:Yes.
James Wedmore:Real shaman. He didn't get a certificate online in a weekend or something like that. And something that he shared with me pretty early on is he said the law of synchronicity is actually the most powerful law in the universe. And he's like, people don't really talk about that that much, but it's the most powerful law. And the way he really starts to describe it and the way you get a sense of it is there's just this kind of this like, you know, that feeling of that divine hand that's like if you allow it, will move things in a way that you could have never planned yourself.
James Wedmore:And of course, we have free will and we have choice, so we can fight against that current. You can choose other paths, but there's so much where you just get better and better at like, I'm just gonna go with that. I'm gonna notice if I'm fighting that current or not. So I can't answer your question with like a specific a number other than, like, a hundredfold. Like, it's just insane.
James Wedmore:And then when you live in a place like Sedona, which is a really, really powerful, spiritually significant place to live, like, those synchronicities just happen all the time. Like, I've said things and then boom, they happen. You know, like, man, I wish like, we bought another property that's gonna be a short term rental. I was like, I wish I could just get someone short term to just live there, and they could, help me set it up. And then, like, the next day in the in the Nextdoor app, you know, the like local someone's like, is there any short term rental owners that are looking for a short for a tenant to stay for like two months?
James Wedmore:I'm like, wow. That that was fast. And that happens all the time. So I I've learned to just I think the more you get out of your logic and the more your reason and the white knuckling need to control and plan every aspect of your life, the more you open yourself up to that at all times. And for me, for him to say that it's actually the most powerful law that governs the universe, the law of synchronicity has been like really significant.
Kate Northrup:I love that so much. I know. Synchronicity is my favorite. Yeah. I feel like trusting synchronicity, opening ourselves up to it, saying yes when it does show up is very do less.
Kate Northrup:And there's a funny synchronicity story about the title of my book, Do Less, which is that I was away on a trip. And I had been sort of, like, noodling on my next body of work and, like, my whatever next book I was gonna write took me, like, a really long time between first and second books to get an idea. And I call up Mike, and I was like, hey. I have this I I I know what I'm gonna call it. I'm gonna call it do less, and I'm so excited.
Kate Northrup:This is like it's all landing. And he goes, you won't believe this. And I was like, what? And I get home. He's like, I'm gonna tell you when I get when you go home.
Kate Northrup:I get home. He unwraps his new vanity plate for his his new car. And he was like, it literally he had weeks ago ordered a vanity plate for his car that said do less. What? And had never mentioned it to me.
Kate Northrup:Isn't that wild? And I was like, okay. Universe, thank you. Yeah. Vanity plates are my favorite form of communication from the universe when when I'm on the highway.
Kate Northrup:Yeah. Yeah. Okay. So anyway, that's not what we're talking about, but synchronicity. That's so good.
James Wedmore:Well, and we can talk about it because it is really important because I think I think you can look at it as a in a way as a scorecard for how you're doing life. And and not but don't judge yourself too hard about it, but like
Kate Northrup:If you're not getting synchronicity,
James Wedmore:you suck. Yeah. But I mean, like, I kind of want to say that in a way, but not in a judgmental I just want to say like, you know, you should be paying attention to that. And, you know, looking back, recapitulating on like, wow, like, actually, the last month everything is like blown up and gone wrong and da da da da da da. And and versus going, wow, the last month, like, feel like the less I effort.
James Wedmore:Like, I I just had this where I kinda had this idea of like, we're gonna do this podcast studio, but I don't really have the time. And then I go, but if it's meant to be and then Jenny, sweet Jenny, of course, but then she had a family emergency. She like booked all these episodes. And I'm like, well, we have all these people, but I don't have a studio yet. And I don't know how it happened, but all of a sudden, like, it just got done.
James Wedmore:And and I really can't and and people are gonna hear this, like, what the f is he talking about? I'm like, I cannot describe it to you. But I get a text and a handyman, I'd asked him to do it, and he wasn't doing it. And then all of a sudden he's like, it's done. And he built, he paint, he he did all the drywall, he built the set, he painted everything.
James Wedmore:And then one of the guests comes in town, and this is Mel, you know Mel Abraham.
Kate Northrup:I love Mel.
James Wedmore:And and I was like, hey, my my set's in. Like, you wanna go check it out? But it was just an empty studio. And then all the boxes of of all the equipment, it arrives. And we just look at each other.
James Wedmore:He's like, you wanna set it up? And and it wasn't what we were planning. It was just gonna wanna show it to him. We went to dinner. It's like 09:30 at night.
James Wedmore:And we're like, this looks great. And he's like, wait. Put a chair in. Put another chair. Wait.
James Wedmore:Wait. Hold on. And we had the mic. And I was like, wait. The camera's right there.
James Wedmore:And within an hour, like, we had a set, and I looked at him and I was like, do you wanna record? And we just recorded our first then all of a sudden, all these other guests come in in the last in the next two days. And we have like five or six guests recorded, and I'm like, I'm looking for more of that in my life at all times where like, I don't feel like I have to force something. I'm not jamming the square peg in in the round hole. You know, my our engagement stories is the same way.
James Wedmore:And I I have to share that for a moment.
Kate Northrup:Please do.
James Wedmore:Because I think these things are really really important. You know, know people With
Kate Northrup:the primary female audience, we love an engagement.
James Wedmore:Yes. Don't can I ask your audience permission to share my engagement story? Please do. Because this is my college sweetheart, you know. Like I've known Jenny now.
James Wedmore:It's been we're going on twenty years. And it's another episode for another time of,
Kate Northrup:well, why did it
James Wedmore:take so? Back end long. But that's another story. And I because I had to learn a lot of lessons. That's why.
James Wedmore:Okay? You're learning some business lessons, and I had to learn some lessons in love and relationships. So I'm not perfect.
Kate Northrup:We might circle
James Wedmore:back. And maybe maybe I'm an open book. But here's the deal. I I was in a marriage, and the way I describe it was getting out, and the divorce was really painful and really long. It was almost a three year long divorce.
James Wedmore:Is if you've ever hit, stubbed your toe, been slapped in the face, there's the initial pain, and then there's like the echo where you like feel the sting for a while. That's what I'd been feeling. So I'm like, I love this woman, and I I wanna be with her, but I still feel the pain of that. And I don't wanna jump into that next step still feeling it. So I'm like, I still need some healing to do here.
James Wedmore:And then I don't remember when, but it was sometime in bed at night, obviously in around November, I don't feel that sting anymore. And I I think I'm ready.
Kate Northrup:Do you felt this inside or you said that outside?
James Wedmore:Inside. Just to myself. Just checking. Idea. I'm not gonna tell her.
James Wedmore:This needs to be No. I just This needs to be a complete surprise to her. I need Absolute no. No. No.
James Wedmore:That's great. I need it to be a total surprise for her because she is a resident And
Kate Northrup:also she's been really patient.
James Wedmore:And she's well, of course. I had to I had to well, I got to give her rings just to say, give me an extension on the proposal. This is an extension. I said here's a what was it? Is it is it sapphire or blue topaz?
James Wedmore:It's a beautiful aquamarine. Aquamarine. Was way up.
Kate Northrup:That's a
James Wedmore:great aquamarine. Beautiful. I said this gives me another year. Right? Right?
James Wedmore:Just to just to wait until I'm ready. Oh my god. And and I was finally ready. And I said '20 and this is November, and I said twenty twenty five's gonna be the year. Now quarter four of twenty twenty four business was one of the most busiest quarters I've had in a very long time.
James Wedmore:We had big transition with team members that have been here with a long time. I got a new team member that wasn't working out while another team so they quit the same time one of my a players goes on mat leave while we go into the largest event that we've ever done with some other people that we're bringing in from outside that were not performing at their best while we also go into a launch of our annual mastermind and a renewal of one of our coaching programs, and I got a puppy. So oh, and I bought a house. I did all of this in forty five days. Like it wasn't busy without also saying extremely productive.
James Wedmore:Like I did a lot in forty five days. So I go home for the holidays to be with family. Jenny went home to her family, we're gonna meet up in a couple days, December twenty seventh. So I come in on the twenty first and all I wanna do is nothing. Play Zelda with my eight year old nephew, my best friend.
James Wedmore:But of course, my eight year old nephew, Ewan, my best friend, had different plans. He goes, when's Jackie Kenning? And I go, the twenty seventh. And he goes, are you gonna marry her? And they go, well, it's funny you ask.
James Wedmore:Yes, I I am. And he goes, you gonna do it when she gets here? I'm like, no, buddy. No. No.
James Wedmore:No. And he's like, you need to do it when she gets here. As soon as she gets here. And I'm like, yes, I agree with you, but that's not gonna happen, you see. And the reason I'm telling this story is is because of this.
James Wedmore:I started giving all the reasons, all the logic, all of the the physical justified circumstances that would tell me now is not the time. And how many times do we hear that from wanting to start a business or a new idea? I'm not ready yet. Now is not the time. I'm too busy.
James Wedmore:And I was trying to explain to an eight year old child why I couldn't find a ring, get it get it customized and sized and perfect and plan a proposal in three days. It's not it's not gonna happen, kid. And he would not let it up.
Kate Northrup:He just eight year olds are more connected to their I know.
James Wedmore:And I knew enough of that to like circle back to it. So now it's December 23, and we're downtown doing the fun last minute Christmas shopping, Laguna Beach, California. And all of a sudden, I find myself right outside Rock Martin jeweler, who is our family jeweler. He's known my father for thirty years. He did my sister's ring.
James Wedmore:And I look, I'm with my mom, my sister, and little eight year old Ewan, and I look at them and I go, well, doesn't hurt to look. We walk in, my sister, I go, Jill, I know she sent you pictures of the ring that she wants. Pull them up. I grabbed her phone, gave it to Mike, and I said, you got this? He goes, here it is.
James Wedmore:It was the ring.
Kate Northrup:Oh my gosh.
James Wedmore:Perfect. They just needed to change it out because it was like a different type of diamond. He goes, yeah. I can switch it out. And he goes, I can have it ready for you on the morning of December 27.
James Wedmore:And I go, you mean the day that Jenny gets in? And all of a sudden I start to freak out because ten minutes ago this was not happening anytime soon.
Kate Northrup:Yeah.
James Wedmore:And now the ring is in my hand as as well as the bill, and all of this has happened. Was
Kate Northrup:a total joy to pay.
James Wedmore:It it yes. Yes. It was. Yeah. Thank you, Kate.
James Wedmore:No. It is. Is. And wasn't about the ring. It was like, is this the right time, the right way, right now?
James Wedmore:Which is what it always comes down to. So I went outside and I said I need a I need a moment. I had to take a breath. And I said I need a I need a sign. So I prayed.
James Wedmore:Have I told you this story?
Kate Northrup:Not the
James Wedmore:whole Oh, wonderful. Okay. So and I said, I just got really quiet around a bunch of people, so I probably looked like a weirdo, but I'm okay with that. And I said, I need a sign not to marry her. That was not in the question.
James Wedmore:It was right now, this way, with this ring at this time. And it was almost like I heard a voice. It was almost like the voice was like, alright, you fucking kid, you need another fucking sign? How many more fucking signs do need here? And he said he said, okay, here's your sign.
James Wedmore:You're gonna bump into somebody from your past. And then you'll know. And you'll know without a shadow of a doubt. So I heard that voice, and I've heard that voice many times before. And we go about our way, and that voice spoke up again and it said, look up.
James Wedmore:And I look, and there's a man walking towards me and he's wearing like one of those ugly Christmas sweaters and it says, just wrap it. Oh, that sounds important. And then he said, just look up he could look up again like five minutes after that and I look up and there's a sign, and it's a real estate company called First Team. Bam. And that's how I've always seen us.
James Wedmore:It's like we're a first team together. And then five minutes later, looked down at your phone, and she had just texted me. Jenny had just texted me. And she'd she'd had a kind of like a rough Christmas at home, and her final thing was like, basically, they weren't really doing Christmas. So she said, I guess oh, this just makes me so emotional.
James Wedmore:She goes, I guess no surprises for me this year. I'm like, well, you're about to be surprised like you like you can't imagine. So I'm already getting these other signs. And then the long story short is we went to the supermarket next, and we're leaving the supermarket. And we back out of the car, and I look to my right, and I'm in the back seat.
James Wedmore:My sister's driving, and I see a car I recognize. I'm like, I've seen that car. I know this car. And I look behind me, and sure enough, there's someone from my past walking right to the car. They couldn't see me because I'm in the car.
James Wedmore:I didn't wanna see them. But I
Kate Northrup:could see I didn't want I didn't want them to see me,
James Wedmore:I mean, but I saw them. And it was a really significant person because this is someone that, you know, wasn't really like a Jen fan, and that was really that was really hard. So it's a very significant person of your past that you're seeing, and I'm like, I have got this sign loud and clear. I went I I went right back there. I said, I'm in.
James Wedmore:Let's go. Let's do this. We're doing it. And that night I talked to her parents, asked for their blessing. And her dad said, you're not gonna believe this, James.
James Wedmore:Oh, and this I don't know why it makes me so emotional. It's just beautiful to me because it's this law of synchronicity. And he said, I proposed to her mother on December 27. And it was like, wow. And then when and then when she, you know, she did say yes, by the way, when she came out just in case anyone's wondering.
James Wedmore:She said I've always wanted a Christmas proposal. I had no idea. She'd never told me this before. I had no idea. And I confirmed, like, you've never told me that.
James Wedmore:Right? She's like, nope. Never told you. It was the ring she wanted. It was a Christmas proposal.
James Wedmore:And the last thing she said was, I'd always wanted to share the a wedding date that my parents had, but my sister took the wedding date, and she had no idea that her parents got engaged on the twenty seventh.
Kate Northrup:So special.
James Wedmore:And why I love sharing that story. I know it's like the women love it, I get it, I get But why that story was so impactful for me to have that experience and why I share that story is that in business, what I've been able to do is really something that you and I have talked about for over twelve years, was cause miracles, leave a margin for magic. And that takes surrendering, giving up our grip on the logic and the reasons and the circumstances, and have some sort of faith that something bigger and better is going to happen if you just take the next step forward. And we learn these things, but it's so common for us to only apply them in particular contexts. And I'm just grateful that I had enough experience in doing in other areas that I could see it and course correct.
James Wedmore:Because even little Ewen went to Jenny and he's like, oh, Jenny, let me tell you. I was getting so annoying. I wouldn't shut up about it because he wasn't listening to me. I told him he needs to do it on the twenty seventh. He wouldn't do it.
James Wedmore:And I was like, yeah. Was right. Because I kept making my reasons and excuses. And it's just it's just an invitation to all of us to say, well, if if the decision's already a yes, what do you what what else are you telling yourself to to delay it, to to procrastinate on it and and not do the thing that you're here to do?
Kate Northrup:I love that story so much. That was great. Thank you. And one of the things I'm hearing in there is this piece around getting what we want sooner than we would have allowed it ourselves. Yeah.
Kate Northrup:We have this idea that, oh, it yes. I get to have that, but later. And I think we do that a lot with our businesses waiting for things to line up the perfect way, waiting until we're qualified enough, waiting until we hit a bit of right?
James Wedmore:It has to be more complicated. More complicated. It has to take more
Kate Northrup:You have to have more experience.
James Wedmore:Yeah. We have to make it a a bigger runway.
Kate Northrup:To feel ready. Yeah. And I see myself doing it, you know, sometimes as well. It just came up in a mastermind I was just part of yesterday where, you know, a couple of my friends were just, like, really pointing out, like, but how about now?
James Wedmore:Right.
Kate Northrup:Like, if you know that's your next thing
James Wedmore:Yeah.
Kate Northrup:How about now? And I know you work with thousands of people, inside Next Level, of course, inside BVD. And what do you recommend when someone is up against that? Like, okay. Yes.
Kate Northrup:I want it, but I'm not ready. Like, how can we give ourselves permission to accelerate our own timeline and just let ourselves have the joy now? Let ourselves, like, why not now?
James Wedmore:Well, the thing is is, like, I could also I could argue with them and say, yeah. You probably aren't ready. Yeah. But the only way you're gonna actually get ready is by doing it.
Kate Northrup:Doing it. %. I want Which is frustrating. It's very frustrating. But it is it's accurate.
James Wedmore:It's it's very frustrating because everyone wants to look good, avoid criticism, and do it perfect, not make mistakes. And I'm like, congratulations. You're you're gonna be the first person in the fucking Internet to do that? Like, good luck with that. So I just have a very different approach because something that has been a secret weapon of mine, and it's so simple, it's embarrassingly simple, and but if anyone else adopted this, I think it it's it will transform how you show up in your business.
James Wedmore:I have no resistance around making mistakes. I put all of my emphasis on how I correct mistakes, not my my scorecard for how many I've made. I have no problem saying sorry. Have no problem saying I fucked up. I screwed up.
James Wedmore:I'll clean it up. I have no problem with that today. So I have no resistance to making the mistake. So ironically, the way the universe works is like the less resistance you have to make a mistake, you find yourself making less mistakes. Like, it's just really weird how that works.
James Wedmore:So that's a little secret hack for everybody out there. But here's what here's two things I wanna say about the not ready thing. So I want you to write down, I am not ready, and then you what you wanna do is you want to elicit the criteria that has informed that statement about yourself. And what you will find so fucking sneaky is that the criteria for 98% of the people, if not all 100%, are things that you have put that are outside of your control. And what a ruse that your ego has played on you.
James Wedmore:There are things that you can't change, can't do anything about. It's the timing, the economy, the season, the the size of this or the number of that or whatever. Things that
Kate Northrup:you can't even do anything about, which means that ain't gonna change and you don't
James Wedmore:have the power to change it, which means you'll never be ready. And what we what we really find is that until I am ready becomes an determined solely by an internal criteria, that we will continue to perpetuate the story of I'm not ready. Until we just say, I am willing to take a step. I am willing to put it out there, then we will continue to beat the drum if I'm not ready because my list isn't big enough. Well, what are you gonna do to build your list if you're not ready to do anything else?
James Wedmore:You're not gonna build your list. I can't launch yet because my list isn't big enough. Well, guess what builds your list? What? Your fucking launch.
James Wedmore:So you just put yourself in a death loop. Right? So we just gotta we gotta say like, I I am ready because I've decided I I wanna help. I I want to take a step forward. It's something it has to be something internal for us.
James Wedmore:Now here's the next thing. And this is something that I've now been teaching and and shouting from the rooftops, and our students are just seeing phenomenal results with this. And I love this. No one listening is gonna like this. I basically just say, do 20 webinars, and until then, shut up, and then we'll talk.
James Wedmore:And it's unbelievable. So we have a student right now, and and I love this type of student. You know, he had done the courses, and he'd done all these things, and nothing was working. And he was kind of at that like last straw. And that's my favorite person to work with.
James Wedmore:Because it's like, good, so you're still in the game? That means your success is inevitable. The people, there's a lot of people that give up as soon as it gets hard, a lot of people that stop as soon as it doesn't work instantly. I'm like, are you kidding me? I did this for five years, not making a dime.
James Wedmore:And I kept going. And those are the people I want to work with. The people that are saying I'm willing to have it fail 10 times so that it can succeed on the eleventh. And so he took me up on this challenge. I said, do 20 webinars and and don't don't give me anything until then.
James Wedmore:Obviously, show me your results from your webinars, but don't expect anything until then. So he did that. He started doing weekly webinars. And, you know, nothing, nothing, not a little bit, little bit, little bit, and a little bigger, little bigger. And then he made a post at the beginning of the year.
James Wedmore:It was the coolest post I've I've ever seen. He basically, his first thirty days of 2025, he made the same amount in the first month as he had in the last six months. And this is all he had been doing. And I said, so what number webinar did you get to? Thirteen.
James Wedmore:That's what it popped. It popped at thirteen. And most people here's what most people are doing. There's this this I see two categories of the big group that's failing. One is they don't do anything.
James Wedmore:That they're they'll they'll consume, consume, consume, but they won't actually do anything. And when I mean do it, they're like, no. I'm doing so much. I'm like, no. You're not.
James Wedmore:You think you're doing. But here's how we know when we're doing. I call it an at it's a baseball metaphor, I'm not a baseball fan. You don't have to be a sports fan to get this. An at bat moment, which means you can't score.
James Wedmore:You can't even have the potentiality of scoring until you're up to the plate. Right. So you're not doing anything if you're just writing an ebook or filming videos. Then that's not doing anything. I mean, I know I understand it's doing, but none of that, you could have a hundred courses
Kate Northrup:that Not a revenue generating activity. Exactly.
James Wedmore:And so you gotta step up to the plate. And sadly, you don't step up to the plate until you're, like, gonna ask someone on the Internet for money. And I understand that's scary. So we avoid that. But then there's the other camp, and this is the camp that really set separates the amateurs from the professionals.
James Wedmore:It sounds French to me. Is it a French Originally. Yeah.
Kate Northrup:There it is. See? Entour. In English, we say amateur.
James Wedmore:Oh, okay. Is it how you say? So I gotta keep people on their toes. They're like, I was tuning out. And then he started speaking something naughty in French.
James Wedmore:So the second camp is that they do it once and it didn't work. Yep. And then they stop. Yep. Or in they instead of stop, they go in a completely different direction.
James Wedmore:I go, okay. I tried this, doesn't work. I'll try this, doesn't work. I'll try this, doesn't work. Totally.
James Wedmore:And it's like you are looking at this so effing wrong. When I launched Business By Design, this is after the heels of several years of a $2,000,000 a year business selling $97. People come to me
Kate Northrup:all the freaking time. Okay. It won't cost. All the effing time with, like, you can't make a lot
James Wedmore:of money unless you're selling something high ticket. I had a $2,000,000 a year business at a 60 to 65% profit margin selling a $49 a month membership and a $97 online course. And what the heck are you talking about? I worked when I was doing that business, that's when you guys know me knew me. I was living in Laguna Beach.
James Wedmore:I was surfing twice a day. I was probably working two to four hours, three days a week. It was a YouTube video YouTube video a week, a webinar once or twice a month, and like getting on podcast interviews. Yeah. And that was amazing.
James Wedmore:People wanted to know how I was doing that. Enter in Business By Design. Right. Well, it was originally called James Webmore Super Awesome Amazing Sexy Beta course. But when I went to go launch it the first time, it flippity flopped.
James Wedmore:It was a flop. Really? Yes. Really. I had an email list of a hundred now, again, I'm gonna say the number.
James Wedmore:Okay? And people are
Kate Northrup:gonna say, that was amazing.
James Wedmore:But no. No. No. No.
Kate Northrup:No. It's all about contextual.
James Wedmore:Everything's relative. Absolutely.
Kate Northrup:I had
James Wedmore:an email list of a 70,000 people. I had a ton of people sign up for the launch. And I went and made the offer, and it did. It made, like, $220,000. That's great.
James Wedmore:That's great money. Mhmm. I was not angry, upset, blah blah blah. But it was like it converted at, like, one and a half percent, had an EPL of, like, $22. These are all, like For James Wedmore, those are low numbers.
James Wedmore:Well, the James Wedmore, you know, now those are low numbers. Yeah. But here's the thing. This is the pivotal moment. This is what what makes the amateur and the professional sorry.
James Wedmore:I'm say it like an American Yeah. In Austin.
Kate Northrup:We're in Texas.
James Wedmore:We're in Texas, so we gotta say it like that. And is that everybody else, not everybody, a lot of people would say, ah, this didn't work. Maybe I should try this other thing. Maybe I should launch this other product. Or maybe I should do another strat maybe I should go Evergreen.
James Wedmore:Maybe I should right? And I did something different. And I see all the people that I see that are tremendously successful have the same simple it's so simple. And we we all say that same thing, the successful ones. We say, this is a start, and I can make it better.
James Wedmore:And I can make it better and I can make it better. So that's what I challenged this gentleman to and many others, do the same thing. So that 13 webinars was the same webinar, same offer. And you guys have no idea how much these tiny adjustments and tweaks must happen to your copy, to your messaging, to your sales page, to the offer, to what's included in the deliverables here in order to unlock the the explosion of exponential growth that is waiting for you. But you have to do the 20 webinars or however to log the hours to have something that converts.
Kate Northrup:Because if you are constantly changing your offer, if you're constantly reinventing, if you're constantly changing your sales strategy, if you're constantly doing that, there's too many variables Yes. To know. Yes. And you, sir, came in last year. And when we were in Sedona, you were like, hey.
Kate Northrup:Want me to be your launch coach just for funsies? And I was like, sure.
James Wedmore:I know. And you weird.
Kate Northrup:It was like,
James Wedmore:I just wanna be your launch coach. Like, can I? And I was like, don't
Kate Northrup:Can you imagine if I said no? Like, would I why would anybody say no
James Wedmore:to that? I don't know. But I didn't ask for money. I don't I'm like, no.
Kate Northrup:I want money. Just for, like, you because you just wanted to.
James Wedmore:I said just voice text me, like, once a day, like,
Kate Northrup:whatever your daily thing is.
James Wedmore:And I
Kate Northrup:got you. Helped us take our EPL, earnings per lead Yep. From $42 to $68.
James Wedmore:And that's huge, by the way. That's a
Kate Northrup:huge do it again with even more tweaks. There were things that are
James Wedmore:like, oh, I can't do You
Kate Northrup:know what? When this episode is live, I will have. So I'm gonna just
James Wedmore:Be in that future you.
Kate Northrup:Yeah. So, James, we just got our EPL up to a hundred dollars. A hundred dollars. And it was because those additional tweaks that we weren't able to implement last year because bandwidth. And I'm so excited to tell you about that right now.
James Wedmore:That just happened. Congratulations. It's like we need do something to celebrate this big one. I wanna say two things really quickly. First of all, there's a there's keywords that I use.
James Wedmore:Words and language is extremely important to me. There's two words that I wanna create a distinction for. Difference between a change and an enhancement. Mhmm. And if it ain't broke, why fix it, is the is the philosophy underneath this.
James Wedmore:Right? A change is something that if you make the change to what you're doing, it could go up, but it could go down. And we wanna limit changes. When something isn't working, you focus more on the changes. Like, maybe the price needs to change.
James Wedmore:Maybe the promise needs to change, something like that. And then there's enhancements. And enhancements are changes that you make that only one of two things will happen. Either stay the same or go up. Go hog wild on your enhancements.
James Wedmore:What's an example of an enhancement? Well, we had more case studies. No one's gonna sit there and say, Kate, I was gonna join, but you just had way too many success stories. I figured, I don't wanna work with someone that that that's that good at what she does.
Kate Northrup:You know, one enhancement that we did last year that really moved the needle, and, like, I like the ones that are you're just like, really? So Yeah. That that works. My favorite. Just my favorite too.
Kate Northrup:Like the underdog ones. Yes. Right? I mean, some of the ones you say are like, oh, wow. That's really freaking brilliant.
Kate Northrup:And then sometimes it's like, okay. So this one I knew it. This one was I had just been sleeping on this for years. You know, back in the day, we always had a pop up Facebook group around our launches. And then I was just like stop doing it.
Kate Northrup:It's passe. Like, who's on Facebook? No. No. No.
Kate Northrup:I'm too important to talk to people on Facebook. I mean, like, all the bullshit.
James Wedmore:You never would have said I'm too important to But,
Kate Northrup:like, a feeling of, like, I'm writing all the emails. I'm showing up for all
James Wedmore:the things. That's that's one more thing.
Kate Northrup:Not I'm too important, but
James Wedmore:like I'm too busy. Like, it's
Kate Northrup:a lot of Just bandwidth. Yeah. I'll tell you what. We did that Facebook group, and not only did I have the time of my life in there, so that's reason enough to do it because of aliveness.
James Wedmore:Yes.
Kate Northrup:But also, it really moved the needle. Yes. And that was a great enhancement. Yes. Then Perfect.
Kate Northrup:Because, like, no one's gonna not join your program because you added a free Facebook group along with your launch.
James Wedmore:Exactly. It was like, I was gonna join, but the fact that you like, talked to me and answered my questions
Kate Northrup:And did one on one coaching in
James Wedmore:public for and worked with someone else that doesn't care about me.
Kate Northrup:I love that distinction between change and enhancements.
James Wedmore:Okay. I say my rule of thumb is if it it never make more than three, it's one to two changes.
Kate Northrup:Changes. But enhancements.
James Wedmore:Enhancements go
Kate Northrup:Go hog wild.
James Wedmore:Don't overdo your bandwidth. Don't don't Exactly. Don't burn yourself out. Don't bite off more than you can chew. I wanna talk about one more thing because you you glossed over it really quickly, and that's EPO.
James Wedmore:You said what it is. It's earnings per lead. The calculation is actually in the term earnings, which is how much it earned. That's the top line sales revenue number. Per from that particular promotion launch.
James Wedmore:I have a different definition of launch than most people, because launch is a very loaded word. Here's something I wanna say before I describe what EPL is that I think is really important. So what I do is I work primarily with someone who has any type of digital product. And the first key to understanding why your digital product isn't selling was one of the first lessons I had to learn, and I learned it the hard way. It will never sell itself.
James Wedmore:And if you're just putting it on your website, on the work with me tab with an add to cart button and no one's buying, now you know why. It does not sell itself. We are not selling iPhone cases on Amazon. This is not Tupperware. This is something completely requires a party.
James Wedmore:It well, that's right.
Kate Northrup:Which is a lunch. That is a promotion.
James Wedmore:Is a Tupperware parties. That's that's a thing. I used to bartend for those. Pleasure parties. That is a different story.
Kate Northrup:Is a
James Wedmore:different For a different time.
Kate Northrup:Well, we both know somebody amazing who was like one of their top earners. Yes. Makosi. Yeah. She was on the podcast.
Kate Northrup:Regardless.
James Wedmore:Regardless, so it'll never sell itself. So if I'm gonna give you this formula, this is so stupid simple, but if you want to sell any type of digital product, I'm talking course, the membership, group coaching, even one on one coaching counts, virtual events and workshops and stuff like this, gotta do it's four things in this order. Gate, message, offer deadline. So gate means I'm actually inviting people. We've literally tested and proven that if you're not inviting people, like they're just in your launch and they didn't even know, that it's gonna affect the performance of it.
James Wedmore:Like if people start Well, that makes sense. Yeah. Like I have to say yes. Well, that's consent. It's doctor yes, exactly.
James Wedmore:It's doctor Robert Caldini's, one of his influence principles of commitment and consistency. Sure. If I say yes to this one little thing, I'm more likely to show up.
Kate Northrup:If I'm
James Wedmore:more likely to show up, I'll show up to the next part, the next part, and maybe I'll sign up. But if I never said yes to anything, why am I gonna say yes at the end?
Kate Northrup:So don't just dump people in there.
James Wedmore:Yep. So I gotta have a gate, I gotta have the message. The message is everything. The offer is the thing that you sell, but it's not a product that we could dive into any of these if you want, but this is all the stuff that I teach. And people have this all wrong.
James Wedmore:They're trying to sell their product, and they think their product is their offer, and it is it is not. A product is one ingredient in the seven ingredients of what makes an irresistible offer. Something I've learned today and I really help my students with is that you must, must, must, and you can't find me one person that's successful that doesn't have this, you must have an irresistible offer. And otherwise, you're gonna have to rely on like really sleazy, old school, masculine sales tactics to sell something that people don't want. And then you get chargebacks and refunds and your life and business just sucks.
Kate Northrup:And your the lifetime of your business has an expiration date because Yes. Lack of integrity.
James Wedmore:Exactly. Like,
Kate Northrup:reputations It starts smell. Spread so fast. On the Internet, they do.
James Wedmore:Yes. Yeah. So we got a we got a gate and invite. Those are combined. This is a message.
James Wedmore:This is a great message. You can talk about that if you want. And the offer, and it's actually the messaging that sells the offer.
Kate Northrup:For sure. I want to talk about messaging.
James Wedmore:I want to talk about it too. And then a deadline, and a deadline. Now, that's it. So if you're going, James, how do I sell more of myself? I go, first of all, you need something that does all four of those.
James Wedmore:If it's not doing all four of those, then that's why it's not selling. So we've to do that. EPL is the one metric that we use to measure how well your launch did. So I had a client come to me just two days ago, and she goes I'm a little hesitant to share my debrief because I have, and I forget what the term she used. She had like said something funny like Mickey Mouse numbers.
James Wedmore:And she did about $11,000 in her launch, which apparently is Mickey Mouse size numbers.
Kate Northrup:I think that's amazing. And
James Wedmore:I and but that's what she shared. And I did her EPO for her, which is earnings
Kate Northrup:per lead.
James Wedmore:Divided by the lead. Right. Her EPO was over $356.
Kate Northrup:I will take that, please. I would take that. And I will take
James Wedmore:that too.
Kate Northrup:The bank.
James Wedmore:I mean, I hope she knows I'm teasing, but I'm like, in what fucking world is $355 or whatever it was, Mickey Mouse numbers? And her response was like, so should I do this again? And I'm like, I wish I could look you in the
Kate Northrup:eye as as you say that to meet my face. Should I
James Wedmore:do this again? That's exactly Oh my god. What you should do. So if you can create an offer and then put it in a sales machine that has those four ingredients, the gate, the message, the offer, and a deadline, and you can get it past an EPO of 20%, which $20. And that might take five webinars or five times to do it, that might take 10, and you can do that, the game changes.
James Wedmore:And the game from that point is even simpler than you thought, so that's why we need to work through all of our money stories, because I have people come to me and they go, how do I scale? And I go, there's two ways to do it. There's two ways, and it's as simple it's as simple as this. It's more people in and more people out. More people in is I'm doing more ads, more content, affiliates, driving more traffic Yep.
James Wedmore:Inviting more people, making it a bigger event. So instead of a hundred people, I got a thousand. Instead of a thousand, I got thousand. Instead of 10,000, we're going for a hundred thousand this year, because we've had over 80,000 people come in just one of our launches. That's just insane.
James Wedmore:And then more people out means higher conversion rate. Yeah. And how do you increase what is the number one thing, if you had to guess, that would increase that conversion rate or EPL in the launch? Messaging.
Kate Northrup:Yeah. What is messaging? I know what it is. But what is it for people who don't know what you're talking about?
James Wedmore:Well, here's here's what I want people to get about it. I want you to imagine that in order to sell content, a course, a membership, coaching, that you have to use content to sell it. The content that you use to sell your content is what we call messaging.
Kate Northrup:And it's So all our content before the sale is messaging?
James Wedmore:I would say yes, but I I say all the messaging between the gate and the offer is the messaging we're gonna talk about. Anything that comes before that is the messaging to sell To get the gate.
Kate Northrup:Into the gate. Into the gate. So I have messaging to
James Wedmore:sell my webinar, and have messaging that sells my offer.
Kate Northrup:So it hasn't been mentioned. Coming up I want to use real examples. So you have coming up Rise of the Digital CEO, which is the gate.
James Wedmore:When you land on a landing page, that is the gate.
Kate Northrup:That is the gate.
James Wedmore:Okay. So that's an event.
Kate Northrup:So talk to us about what the messaging is and how did you come up with it for moving into Rise of the Digital CEO.
James Wedmore:Oh, man. Yeah. Months and months and months. So But then
Kate Northrup:also make it sound easy for people.
James Wedmore:No. No. I will. Like, I just I just I just I
Kate Northrup:don't know what to do.
James Wedmore:No. I I totally will. I just Yeah. I want to emphasize that this is why people are struggling is that they are not putting time here. They're not putting emphasis on there.
James Wedmore:They they just think, I just have to show up and be
Kate Northrup:Be in my vibes. And and high vibes and
James Wedmore:and and say it's awesome and they'll buy. And it's like, that's your message, and that's not a very good one.
Kate Northrup:Right.
James Wedmore:So there's a lot to it. So I'm gonna I'm gonna go through some things, and it's gonna get really cool really fast here. So first of I want people to understand that the function of great messaging is to create demand and desire for your stuff. And then I want to take a step back and say people are desire driven creatures. So the people that you're working with or want to work with already have a desire, okay?
James Wedmore:The desire is attached to solving of the problem that you solve or getting the thing that you get help them get. You are not convincing people to get those things. So like when we talk about the work that you do out in the world, you are not going to work with somebody that doesn't want money, that doesn't want to improve their relationship with money, that doesn't want to be happier and healthier with their relationship with money. If they say, I live off grid, I do I am outside of the fiat currency system that exists. I am not a part I don't pay taxes.
James Wedmore:I live off the land in the middle of nowhere. That is not your ideal customer. Definitely not. They don't want what you got. And if you're trying to convince that person that's homesteading in the middle of nowhere, you are wasting your personal power trying to convince someone to do something they don't wanna Right?
James Wedmore:So we had a customer come to me once, she goes, James, how do I convince more people to hula hoop? And I said
Kate Northrup:That's amazing.
James Wedmore:I said, wrong question, because I watch these hula hoopers down at the beach, and they're flipping it up and around and doing all that. It's amazing to watch. It is. And I'm so impressed. And I said, there is nothing on the planet, and I'm very good at linguistics and messaging and the the power of effective language patterns and and how to create a compelling argument for for anything that I believe in.
James Wedmore:And I said, was nothing you could do in the entire human language that would ever convince me
Kate Northrup:to
James Wedmore:gyrate my hips with a hula hoop, a plastic circle around
Kate Northrup:me. Actually more of a front back motion, but
James Wedmore:That's why I can't get it right. Yeah. Okay. Now I'm I'm in. Never mind.
James Wedmore:I wanna do it.
Kate Northrup:You've been doing it wrong.
James Wedmore:But, yeah, I've been doing it all wrong. But you see what I'm saying? It's like, I you're doing you're doing it wrong. Do not convince anybody to want something they don't want. What a waste.
James Wedmore:Totally. Instead, great messaging is used as a tool, and that if you get this, this is everything, to link the desire they already have for the outcome to the very thing that you provide that gives that same outcome. And if you it's what I call it is the triple planetary alignment. It's like a triple planetary alignment. When these three planets come in a line, it is like the heavens will open up and and your bank account will flood full of money.
James Wedmore:And I I know it sounds silly and hyperbole, but we're having fun. So why not? And the triple alignment is transformation, which is the thing they already want. Vehicle, we're gonna talk about what that means, and your offer. And when those are one in the same, when the transformation I want is equivalent to the vehicle that you teach and talk about, which is equivalent to the offer, you've knocked it out of the park.
James Wedmore:And if you can get that one thing right, it will change everything. And this is so important because I see more people selling courses than ever before, which is really exciting. I mean, it's this is like people are just crushing it. But there's a lot of people that are good hearted, amazing coaches with gifts, with talents, with messages to share, and they're not getting their people. They're not making the sales, and they're they're giving up, and they're quitting.
James Wedmore:And it's like, because you're not doing any of what I'm talking about right here. So I'm gonna explain this in the most simplest way. This is a one piece of one little thing, and it changes the entire game. And it comes down to this concept that we call the domino belief. So when you wrote your you've written two books now.
James Wedmore:Mhmm. And these are both with with Hay House. Mhmm. And was it not true that either your editor or the publisher or somebody, or at least maybe you, said as you write this book, you have to have like a core premise? Yes.
James Wedmore:Like there's gotta be this, like what's the theme of it? Like what's the message?
Kate Northrup:Exactly. Yeah.
James Wedmore:And every great book, non fiction book that I've ever read, the first chapter introduces this
Kate Northrup:Correct.
James Wedmore:Big idea, this core premise. That's what the domino belief is. Because I started to notice all the best launches, promote it doesn't matter if it's a webinar, doesn't matter if it's live or automated, but all the biggest sales campaigns all had a core premise. And that's what we call the domino belief. And if unless you have a domino belief, what you're gonna fall into is this trap that no, it did work for a while, it does not work anymore.
James Wedmore:Which is just give give give, teach teach teach, and then they'll buy buy buy. And how's that fucking working for you? Because I know there's somebody listening that has poured their heart and soul into their free webinar, their free workshop. They gave it all. And people were like, this is amazing.
James Wedmore:Bye. And they left. Totally. Are you saying they didn't buy because you didn't give give give enough? It's not it.
James Wedmore:And it answers the mill and I'm pun intended, the million dollar question. I've been asked this more times than I I know how to count, which is how much content is the right amount of content that isn't too much content that they get overwhelmed and not buy, but not enough content they get pissed and leave to put into my free stuff so that people will buy. And I say, I love that you're asking this question, but it's the wrong question. It's the wrong question because it's not about quantity. It's quality.
James Wedmore:It's the type of content. And the moment that your messaging becomes the nucleus of your messaging becomes the domino belief, it is the nucleus of your messaging, it changes the game. Because when you present the domino belief, the entire campaign message, whatever, webinar launch becomes about making the case and presenting all the evidence to prove as truth without a shadow of a doubt that this thing is true. And the reason we call it a domino belief is because if you can get people to say yes to this, I believe this, I agree with you, all the other dominoes, the objections, the reasons why not, fall with it. And when you start looking at it this way changes everything.
James Wedmore:Because one of the things that will also, I think the people listening hopefully that are in this industry and want to be in this industry want to be change makers and you want to be thought leaders. So here's a really sound piece of advice, great philosophy for changing lives. And it's as simple as this, how you see anything will determine what's possible for you. So we, if we're still stuck in this idea that if I give you more things to do, if I tell you how to do, let me give you 74 steps for doing this and 68 steps for doing that, that that's how you provide value, you have now overwhelmed people beyond belief. They now know all the things that they're not doing that they're supposed to be doing that they aren't doing because they aren't doing the other things that they haven't been doing, that seven other people have been telling them they need to be doing.
James Wedmore:You're not helping anybody. No. In fact, we call that whipped cream on garbage. And what I like to do is take out the trash. And the domino belief takes out the trash.
James Wedmore:And it changes the way they look at things. And when they can change the way they see something, everything changes. And we take for granted how valuable that is for people. In fact, I find it to be a % more valuable to change how people see something than to fill their head with more busyness.
Kate Northrup:A %.
James Wedmore:Because everything about where I am today is because I started to see something differently. And you can do that with one eight word sentence. It can be as simple as five words, 10 words, it's the domino belief. It will be one of the hardest things that most of your listeners will ever do, but it's also one of the most simple. It's
Kate Northrup:so
James Wedmore:And
Kate Northrup:once you do it, you've got it. It's literally
James Wedmore:and I'm gonna I know it sounds like I'm drawing it out. I am. Of course, I'm drawing it out. I'm I'm literally I'm literally doing what I teach right now. Because how many people do you think listening are saying, I need to know what this domino belief is.
James Wedmore:Yeah. I need well, it's like, I'm just demonstrating it in real time. In fact, the most successful launches all have a great domino belief. That last sentence that I just said is a domino belief. Right.
James Wedmore:I just did a domino belief about domino beliefs. They call me what a meta more. They don't call me that at all. But it will catch one of these things.
Kate Northrup:Will it will catch on.
James Wedmore:Kate will call me that. Please, will you call me
Kate Northrup:Metawetimore? Metawetimore. Is that what you just want me to
James Wedmore:call? No. James. I'm gonna yeah. Go ahead.
Kate Northrup:So much in there. I've started. I know, but I'm also aware that the podcast studio wants to close.
James Wedmore:Oh, shit. Okay. Though. Well, then let's I didn't know that. What do wanna do?
Kate Northrup:I I think we need to end, which is like a you just, like, left us on a cliffhanger, but I think it's okay.
James Wedmore:Okay.
Kate Northrup:I mean, there's two more things, right? In in the you had the domino belief and then you were going to what and what?
James Wedmore:The domino belief is made up of three ingredients. Oh. Vehicle, superlative, and transformation.
Kate Northrup:Okay.
James Wedmore:The vehicle is the thing that you teach. Yep. Like regulating your nervous system would be an example of that.
Kate Northrup:Right. Regulating your nervous system around money.
James Wedmore:Around money. And superlative
Kate Northrup:Right.
James Wedmore:Is makes it that makes it a bold statement. Like it's the only way. It's the fastest way, it's the most effective way.
Kate Northrup:It is the only way to experience actual abundance in your
James Wedmore:And actual abundance is the transformation. That's your domino belief. Yeah. And so now your training isn't about let me give you a million things to do, think about, and apply. It's let me let me prove that without a shadow of a doubt.
James Wedmore:Because people need to know why before they get into the how.
Kate Northrup:Thank you for handling my
James Wedmore:domino Yeah. Yeah. And I gave you a domino belief about domino beliefs, and you got that about that. And that when I just opened a door to an entire world of how we need to look at content differently. Yes.
James Wedmore:We need to look at offers and messaging completely differently if you wanna not just survive, but actually thrive in today's marketplace.
Kate Northrup:So brilliant, James.
James Wedmore:So they know it's like, oh.
Kate Northrup:I wanna ask you 35,000,000 more things. The good news is Yeah. I know I'm gonna get to learn them coming up Yep. In your amazing Yes. Free experience.
James Wedmore:The Rise of Digital CEO. Yes. Yep.
Kate Northrup:Tell me about it.
James Wedmore:This is if if you are or want to be any type of digital product creator, any type of course, membership, coaching program, you name it, I'm gonna I'm gonna lay out the whole the whole enchilada. This is eighteen years of an obsession and passion of helping really the the the good hearted ones out there, the ones that actually care. Not the sleazy marketers that wanna funnel hack and extract money from your wallets, but you're like, when's it gonna be my turn? When when do I get to actually stop being everyone's, like, best kept secret and actually build this thing and and and build a real business around it, something that that works for me, that gives me life, gives me fulfillment, and and obviously fills my bank account? That's what the Rise of Digital CEO is.
James Wedmore:Been doing this for years and years, and people say this free training alone, they get more value, more clarity, more insight, more distinctions, more tools than all of the thousand and $2,000 online courses that they bought. We just bring it. It is intense. It is insane. It's super fun.
James Wedmore:And we're gonna blow your mind with how we're approaching business and marketing. And bottom line, it works. It's gonna help. It's gonna help you.
Kate Northrup:And I will say, like, anybody who's a beginner needs to absolutely do this. However, I have been in this industry for fifteen years, and I actually personally got a lot out of that training. Yeah. So I wanna say no matter what stage you are, it would be a place for someone to show up. Yeah.
Kate Northrup:Anybody who wants who's already or wants to sell a digital product.
James Wedmore:That's it.
Kate Northrup:Yeah. Amazing. It begins
James Wedmore:May 29.
Kate Northrup:May '20 ninth. '20 '20 '5. Okay. Amazing. So go to KateNorthrop.com/rise, and you will get yourself that invitation.
Kate Northrup:I'm so excited. I'll be following along because I actually really like learning from James. I've been doing it since 02/2012. Thanks, Kate. Thank you for being here.
James Wedmore:The couldn't go for four more
Kate Northrup:hours here. I'm I know. I'm ready for more. I know you're ready for more, but the podcast man wants to go home. Yeah.
Kate Northrup:Yeah. I don't
James Wedmore:blame him. I don't blame him.
Kate Northrup:Thank you, James.
James Wedmore:Yeah. And thanks, Kate. Thanks for having me. I'll love you too. Thank you.
Kate Northrup:If you are a course creator or have a digital product of any kind, a membership, a program, a group coaching thing, anything an ebook, like anything that you sell that is digital, you need to listen to this. My friend James Wedmore has also been a mentor and teacher of mine for thirteen years, and I can credit so much of the success we've had in the digital online space as an educator with the training and teaching that I have learned from James. Last year, he took me aside and was like, hey. Can I just be your launch coach for fun? And he helped us to dramatically increase our launch results by, like, 75%.
Kate Northrup:He has a free training coming up called Rise of the Digital CEO. I will personally be there, and it is a powerful three day training to take you through exactly how to take off with your digital product business. He gets so specific, so practical, so strategic, really into how to actually do it. This is not theory. This is not blowing smoke up skirt.
Kate Northrup:Like, this is an actual step by step workshop completely for free. I have learned so much from James. And when people say, like, how should I take my business online? How can I sell more of my thing? I'm like, you gotta go learn from James.
Kate Northrup:This is the one time a year he's doing it, and you can sign up over at KateNorthrop.com/rise. Kate Northrop Com forward / rise. I'll see you there.