🎙️ Welcome to Episode 11 of The Honest Money Show
In this episode, Anja sits down with Steve Orenstein, CEO of Locate Technologies — the first ASX-listed company to integrate Bitcoin into its treasury. They explore the bold decision to hold Bitcoin on the company’s balance sheet, the strategic reasoning behind it, and what it means for corporate adoption going forward.
Steve shares the real-world implications of navigating the regulatory landscape in both Australia and New Zealand, how the pandemic accelerated demand for logistics services, and why understanding the fundamentals of money is critical in a rapidly changing financial environment.
The conversation also touches on personal conviction — including the remarkable story of Steve selling his own car to buy Bitcoin — and the broader movement of Bitcoin treasury adoption by companies looking for a long-term hedge against uncertainty. From Bitcoin’s role as a store of value to institutional sentiment across the region, this episode offers a grounded look at why more businesses are starting to take Bitcoin seriously — and what that could mean for the future of finance.
Whether you’re a business owner, investor, or just curious about how Bitcoin is being integrated into real-world operations, this episode offers a firsthand look into the evolving landscape of corporate Bitcoin adoption.
đź”— Featured Links:
• Locate Technologies: https://locate.tech
• Steve Orenstein on LinkedIn: https://www.linkedin.com/in/steveorenstein/
🔑 Key Takeaways:
• Locate Technologies is the first ASX-listed company with Bitcoin on its balance sheet.
• Bitcoin is viewed by the company as a long-term store of value.
• The pandemic drove a surge in logistics demand, boosting Locate’s growth.
• Regulatory challenges prompted a move to the New Zealand Stock Exchange.
• Understanding the fundamentals of money is crucial to appreciating Bitcoin.
• The board supported the Bitcoin strategy after thoughtful internal discussion.
• Steve sold his car to buy Bitcoin — showing his personal conviction.
• Institutional interest in Bitcoin is growing, especially post-pandemic.
• There’s a growing need for corporate education around Bitcoin strategies.
• Direct Bitcoin ownership is a priority for Locate Technologies.
⏱️ Chapters:
00:11 – Introduction to Locate Technologies and Bitcoin
02:09 – Impact of the Pandemic on Business Growth
03:56 – Journey into Bitcoin and Board Discussions
06:08 – Investor Reactions and Education on Bitcoin
08:29 – Recent Developments in Bitcoin Holdings
09:46 – Insights from the Bitcoin Treasury Conference
11:03 – Transitioning to the New Zealand Stock Exchange
15:19 – Regulatory Challenges and Cash Box Rule
18:52 – Understanding the ASX's Cash Box Rule
20:58 – Future of Bitcoin Adoption in Australia
21:56 – Personal Journey with Bitcoin and Ethereum
23:47 – The Lightbulb Moment with Bitcoin
25:59 – Future Plans for Locate Technologies
26:34 – Long-term Strategy for Bitcoin Holdings
28:03 – Global Expansion of Locate Technologies
28:56 – Engagement with the Board and Public Sentiment
31:31 – Direct Ownership of Bitcoin and Custodianship
33:26 – The Importance of Bitcoin in Today's Economy
42:49 – Understanding Bitcoin Treasuries vs. Direct Ownership
54:43 – Long-Term Perspectives on Bitcoin Investment
đź“Ś About The Honest Money Show:
The Honest Money Show explores the forces shaping our financial world — from monetary expansion and policy to Bitcoin. The podcast features in-depth conversations with thought leaders, economists, innovators, and everyday people who challenge mainstream narratives and offer grounded, actionable insights. It is built on the belief that understanding money is key to understanding power, freedom, and the future — and that financial literacy can empower people to take control of their lives in uncertain times, offering a sense of agency in a world that often feels out of their control.
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