Bruce McCarthy & Melissa Appel | How We Tested Our New Book

In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of writing their new book, 'Aligned.' 

They discuss the challenges of managing stakeholders, the importance of face-to-face communication, and the iterative process of testing ideas and content for their book. 

The conversation also dives into marketing strategies post-publication and the exploration of new audiences and formats to enhance the book's impact.

Use the discount code PODCAST for $50 off a ticket to our upcoming Testing Business Ideas with ChatGPT Workshop on April 29th: www.eventbrite.com/e/1309306534089/?discount=PODCAST

What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.