Marketing Powerups

Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053

🎉 About Fab Giovanetti

Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years of experience across various industries, Fab is passionate about helping marketers thrive by teaching them to market from the heart. Known for her high energy and fun approach to education, Fab has helped countless students and clients achieve success.


🕰️ Timestamps and transcript
  • [00:00:00] Building in Public: Creating Content and Courses
  • [00:00:58] Building Courses in Public: A Strategy for Education-Focused Content
  • [00:05:35] Creating a System for Content Creation
  • [00:07:28] Building a Course in Public
  • [00:12:27] Building in Public: A Directional Approach to Marketing
  • [00:18:34] The Importance of Being Honest in Marketing
  • [00:21:02] Building Courses in Public with Fab Giovanetti
  • [00:24:46] Alt Marketing School CEO on the Power of Distraction
  • [00:25:18] The power of networking and cultivating relationships
  • [00:31:25] Alt Marketing School: Building the Next Generation of Marketers


✨ Useful links

What is Marketing Powerups?

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

[00:00:00] Building in Public: Creating Content and Courses with Fab Giovanetti

[00:00:00] Ramli John: Building public is a marketing approach where entrepreneurs transparently share their behind the scenes wins, struggles and learnings as they create and sell a product online.
[00:00:08] Ramli John: By doing so, they can get early supporters and customers for their startup.
[00:00:12] Ramli John: Now, Falgioventi, founder of Alt Marketing School, takes this approach to her company's content strategy.
[00:00:17] Ramli John: Today, she shares how alt Marketing school team creates content and courses in public.
[00:00:21] Ramli John: In episode 52 of Marketing Pop show, you learn first of all, Fab's building public content strategy.
[00:00:27] Ramli John: Second, common mistakes when creating content in public.
[00:00:30] Ramli John: Third, how to create space for marketers to thrive.
[00:00:32] Ramli John: And number four, a career power up that's accelerated Fab's career.
[00:00:36] Ramli John: Before we get started, I created a free power ups cheat sheet that you can download and apply Fab's build in public content strategy to your business right away.
[00:00:44] Ramli John: Get it now@marketingpowerups.com or find that link in the show notes and description ready?
[00:00:49] Ramli John: Let's go.
[00:00:50] Ramli John: Marketing power ups ready, go.