James Dooley Podcast

In this episode of The James Dooley Podcast, James Dooley sits down with Fery Kaszoni for a wide-ranging, unfiltered conversation on business, resilience, lead generation, and life philosophy. James Dooley explores what it truly takes to rebuild from nothing, explaining how sales skill, work ethic, and value-first thinking can restart momentum even without capital, connections, or infrastructure. He shares how early adversity, competitive sports, and family values shaped his mindset, discipline, and ability to bounce back from setbacks, forming the foundation of his approach to entrepreneurship and leadership. The discussion dives deep into lead generation as the lifeblood of any business, with James Dooley breaking down why most businesses fail due to a lack of consistent, high-quality enquiries rather than poor services. He explains the logic behind the rank-and-rent model, why he moved away from traditional SEO agency retainers, and how performance-backed lead partnerships remove friction for clients while increasing long-term value. Together, James Dooley and Fery Kaszoni unpack SEO strategy for local trades, topical authority, digital PR angles, multi-site dominance, and how real-world businesses can monopolise demand through smart online positioning rather than vanity metrics.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: It’s the lifeblood of any business – how do you create a consistent flow of quality enquiries? If you want to take over the world, where do you even start? I’m obsessed with getting businesses more customers and a real return on investment. That’s why the rank and rent business model works so well. Instead of selling theory, why don’t we just generate the leads that make the profit? It’s a no-brainer for the customer, even though it carries risk on our side. The best investment anyone can make is in digital assets. Most businesses are excellent at what they do, but that doesn’t mean they’re good at marketing. Let them stay in their lane – we stay in ours.

Fery Kaszoni: Today we have James Dooley here in our studio – a well-respected businessman and SEO. Although I’d say more of a businessman than an SEO, right James?

James Dooley: Yeah, I’d say I’m a businessman who leverages SEO.

Fery Kaszoni: Nice, great to have you here.

James Dooley: Thanks very much, absolute pleasure.

Fery Kaszoni: Hope you’re enjoying your time in our little empire.

James Dooley: I really am. Lots of wins around here.

Fery Kaszoni: Let’s jump straight in. James Dooley gets dropped into a city with no job, no money, no connections – nothing but himself, his thoughts, and his character. Where do you start, business-wise?

James Dooley: If I had nothing at all, not even money for a website, I’d start on social media straight away. I’d network hard on platforms like LinkedIn. I’d do whatever I had to do to survive – food banks if needed, sleeping rough if needed. Bad times make good times stronger. With the knowledge I have now, I’d approach as many marketing agencies as possible – SEO, PPC, digital PR – and work in sales on commission. I’d work seven days a week, fourteen hours a day, earn my first money, then reinvest into my own platform and build from there.

Fery Kaszoni: Honestly, with your skill set, you could walk into agencies and say, “I’ll double your sales in six months,” and they’d take you in instantly.

James Dooley: Exactly. I wouldn’t ask to get paid upfront. I’d say, “If I make you money, pay me commission.” Selling is the fastest way to generate income if you’ve got the skill. But it has to be the right thing. I’d only sell a product or service I genuinely believe in, because that’s how you create long-term clients and recurring revenue.

Fery Kaszoni: That’s a key lesson – don’t just sell anything, sell the right thing.