Lead Generation For Loft Insulation Companies

James Dooley and Kasra Dash explain how loft insulation companies generate leads through SEO, PPC, social ads and pay-on-conversion models because each channel delivers different volumes, costs and conversion behaviour. Their discussion highlights why exclusive leads give stronger ROI and why firms need diversified acquisition to maintain steady growth.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Hi so today I'm joined with Kasra Dash and we are talking about lead generation specifically for loft insulation companies. So if you set up your own loft insulation company or you've got an existing loft insulation company and you're looking for new inquiries coming through all the time, what different kind of setup and strategies would you be looking at to generate leads for a loft insulation company.
Kasra Dash: So obviously strategy number one is SEO. Trying to rank in as many different locations as I possibly can. So if somebody is searching for loft insulation company Manchester, I'll be showing up number one for it. If somebody's searching for loft insulation Bolton for example, again I'll be showing at number one for it. Very quickly as soon as you start to build out that website, again it might take a little bit longer than like four or five months, but as soon as you start that process you're going to start actually generating new inquiries and you're not going to be worried about like referrals and stuff like that.
James Dooley: Yeah for sure. I think within search engine optimisation for generating leads as well you've also got the local map pack. So you've got a Google Business Profile and the biggest thing that I would recommend for any business owner of a loft insulation company is make certain if you go and do a good job for a client and they're happy with the work that you've done, go and get yourself some reviews on that Google Business Profile that you own. Those reviews not only help your branding online but they also help you get higher rankings for the main terms of loft insulation specialists in the area of where you are based. But that's with regards to search engine optimisation and organic SEO. But then with regards to PPC, so paying Google AdWords to be at the top, what's your thoughts on that for a lead generation company specifically for loft insulation companies.
Kasra Dash: So I'll be 100 percent honest with you, I don't like PPC but we'll still talk about it. I mean the reasons why I don't like PPC is it can cost a lot for loft insulation companies because everybody's trying to bid for that one keyword in that one specific town or city. Then you've obviously got the likes of click fraud, so that's like when your competitors are clicking on your ads and it's kind of just burning your budget, your daily budget. So if say for example it's costing £10 every time somebody clicks, your competitors might click on your ads four or five times and that's like half your budget gone literally within like half an hour. But that being said, if you can get a good PPC campaign set up, and it can definitely be done, you just need to spend a decent amount of time on it, you can start generating leads very quickly. So that is the pro of PPC. If you've got a good negative keyword list, if you have got blocked IPs so you're blocking your competitors' IPs, if you're doing all of that and then you're doing the correct PPC campaign then that can definitely work. It is a lot quicker to generate PPC loft insulation leads as opposed to SEO lead generation.
James Dooley: So to summarise that, generally speaking PPC leads for loft insulation companies generally speaking it's quick but it's expensive and it needs to be done right. What about then social media. So what about Facebook, Twitter, YouTube. Is there anything on those with regards to social media ads for lead generation that you could be doing.
Kasra Dash: You could definitely run Facebook ads for loft insulation in certain areas that have grants. I believe that there's certain councils that give grants to certain houses and stuff like that. So if you know for example in Greater Manchester that there is a grant coming out from let's say June 2024 to November 2024, you could pump a lot of money within that area on Facebook ads and you can make people aware. So it's more of like an awareness style ad. Then if their home is suitable for it and it actually ticks off all the things that you actually mention on your website, that can definitely work as well. But again generally speaking if there's no, let's say there wasn't any grants, it's going to be pretty hard because it's kind of like interruptive marketing. You either need it or you don't. It's not like you wake up one morning and you're like, oh I wonder if I can get some insulation. So it's one of those where if there's a certain area, which there definitely are throughout the UK as of recording this, you could definitely run some Facebook ads.
James Dooley: Yeah I think for me I think the main thing that every business owner of a loft insulation company should be doing is making certain that you get your pixel set up on the website. So that means that anyone who's come through to your website whether that's from SEO or whether it's from PPC, if they've not converted you start to retarget them on social media. I think that's a great way of trying to get potential companies back to enquire with yourself with regards to social media advertising. And then the last one is actually just outsourcing it to a lead generation company. So obviously there's plenty out there, you could be signing up to some of the builders type like Checkatrade, Builder Builder, TrustATrader. All these platforms can help you generate inquiries. They're all quite costly to kind of do. You've got places like Bark as a lead generation company. You've got some people that just do PPC leads, so they'll run the campaign for you and they charge you on a cost per lead basis. So what's your thoughts on the cost per lead lead generation model for loft insulation companies.
Kasra Dash: So the cost per lead lead generation model, a lot of people think it's brilliant because they're only paying for the leads that they're getting. But one thing to bear in mind when you are doing any cost per lead lead generation is with a lot of the bigger lead generation companies specifically in the UK as well, they're sharing the actual lead. So for example if we're both loft insulation companies and we're both on Bark or Checkatrade or whatever the case is and we're like, oh I actually quite like that lead, and we're both paying for that lead, so if it's let's say £50 for that lead, Checkatrade or whoever you've got the lead from has just got £100 and we're now fighting for that lead. So it's kind of just like we're driving each other down on price. Whereas with FatRank for example you're actually getting live real-time exclusive leads and it's also on a backend deal so it's even better than a cost per lead model.
James Dooley: For certain. So if you are a loft insulation company and you're looking for more inquiries and more leads, if you're heading over to FatRank.com then we have got a pay on conversion lead generation model. So you don't pay anything for SEO, you don't pay anything for PPC, you don't pay anything for social media ads and you don't even pay for the lead. What you do is you pay if you converted the job. You go and do the job and you make a profit, you pay a finder's fee and a commission out of there if accepted with FatRank. FatRank have got quite a lot of inquiries coming through itself from loft insulation companies that want to go with this model. I definitely wouldn't throw all your eggs into just getting just lead solely from FatRank.com. Kind of hedge your bets to have that diversification. Still be looking to do some SEO yourself, improving the branding of your own company. Still maybe look to do brand protection on PPC, so bidding for your brand and your company name. Still being active on social media, showing your case studies, showing any testimonials or reviews on social media and getting your name out there that way to be able to generate your own leads. That's the holy grail of a successful business. If you can generate your own leads. But the truth of the matter is all businesses need a consistent flow of quality inquiries that convert into profit. So still look for lead generation companies, go out to two or three different ones, but just make certain that you're tracking the return on investment that you're getting from the leads that you might be getting from Checkatrade, Yellow Pages, a premium listing on Yellow Pages, on TrustATrader, on Builder Builder. Then come to FatRank.com, see whether you can be accepted on FatRank.com for loft insulation lead generation. If you are it's guaranteed a return on investment. But just make certain you're looking at that diversification a little bit more if you are a loft insulation company.
Kasra Dash: Is there anything else to add on to that if you are a loft insulation company looking for leads or.
James Dooley: I think we've covered it all. Apart from everything that we've just said, the link will be down below in the description. Head over to FatRank.com, fill in the form and see if your company applies.