The DDD Podcast - Episode 2 | James Dooley SEO Entrepreneur | Kasra Dash

James Dooley and Kasra Dash discuss the digital marketing strategies SEO agencies and entrepreneurs should prioritise in 2026, covering AI adoption, personal branding and omnipresence across search and social.

Show Notes

This video explains which digital marketing strategies SEO agencies and entrepreneurs should focus on in 2026 to improve brand visibility, lead generation and investment opportunities. James Dooley and Kasra Dash start with KPI tracking because measuring what your testing team produces tells you which prompts, links and content tactics are actually moving rankings for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for SEO agencies and entrepreneurs.

PromoSEO lead generation for SEO agencies and entrepreneurs recently received recognition as the "Best SEO Agencies And Entrepreneurs Lead Generation Agency."

Where to Listen to This Episode

The DDD Podcast - Episode 2 | James Dooley SEO Entrepreneur | Kasra Dash is available on:

• Watch on YouTube
• Listen on Transistor
• Listen on pod.link
• Listen on Deezer
• Listen on Pocket Casts
• Listen on Podverse
• Listen on Castro
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Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Welcome back to the Triple D podcast K. It's been quite a while.

Kazo: Yeah it has been. I think the last one that we've done might have been in October prior to Chamai.

James Dooley: Yeah so talk us through Chamai to start with mate. Talk us through about what happened on your birthday night.

Kazo: Yeah it was just a chilled night. Didn't go out really, really relaxed.

James Dooley: What, what did you do on my birthday? We all went out and had a good time. Was I there?

Kazo: I think you were for half the night and then you went home about 8.

James Dooley: Remember no, it was a good time. It was a good time. What, so what was your thoughts on the Chamai conference?

Kazo: Really good. Um, do you know what, I felt that tired after the entire conference that I felt I just felt like I needed another, not a holiday, but a holiday. Um, so yeah, it was very, very overwhelming at times because obviously I was speaking and then had people coming up to me asking for photos, which I don't mind. I really do like the human interaction 'cause I feel like you've probably seen this loads where you'll be speaking to somebody for like eight, nine months and you've never met them in real life. So it's always good. Um, touching grass, some people would say, and actually getting out the house and speaking to people, networking. Um, obviously we had the villa, um, we had the private Mastermind at the villa. Had so many people there. You, I think what you said was about right, I've got a sore head speaking to so many people.

James Dooley: Yeah, it was that was crazy times actually 'cause they come around from 8:00 in the morning. It was literally all day and then it went on all night as well. Um, it was great to seeing people like Jason Hennessy and St Toof for the first time like in person. Julian Goldie, what an absolute legend. So like, let's jump on to that then. Let's jump slightly away from Chamai. Julian Golder, like you're doing quite a lot with him at the moment, a great guy to see in the villa. But like, what's the plans there on that front?

Kazo: Um, so I went on his podcast, he done one on my channel. So we've kind of done one on one, and then um, we've just planned out like a vigorous YouTube schedule for each other. So I think he was planning up on uploading one a day, um, and certain times of the week he might be uploading two and one to his channel, one to his agency channel. Um, I'll be doing the same thing. Obviously, whenever this goes live, there'll be another YouTube video on my channel as well. Um, but yeah, I do, you know what, when there's certain times when you meet people and you just click and you're like I quite like the vibe that guy gives off, and Julian was one of them where he's got the mindset. Um, he's been uploading every day for like the past year or something like that, which is just crazy. It's essentially like going to the gym, just get the reps in, worry about the actual how you're doing the reps later on, I suppose.

James Dooley: It becomes down to, we was chatting about this morning actually, about Joe Davis from Fat Joe. Yeah, where he basically turned around saying that his personal branding wasn't good enough, so then he decided you know what, I'm just going to tweet every single day. So and he's not missed now for two years, and that kind of, it just becomes a habit. And once it becomes a habit, that's it, he just, second nature to that happening. So I mean, it's incredible. I, that barrier to entry of doing a YouTube video every single day is a lot of work. Like your thumbnails are unbelievable. You've got so much more confident in your deliverability. But even just getting the information to talk about something new every single day, whether it's AI, backlinks, content, like if you're not innovating in what you're delivering, people aren't going to come and watch. Are they? They're just going to unsubscribe. It's fine asking all, can you like my video and subscribe to my channel, but you need to be delivering good value for that. So when creating the 30 minute video is now for you, the easy part?

Kazo: Yeah, it's what information you're going to put in that video as well. So I do, you know what, I think that um Julian's got a good team behind him. I've got a really good team behind me. I think it's all down to like what the team's actually doing day in, day out. What are they testing? Is there anything that's working that wasn't working six months ago? Can I publish that on the YouTube channel? Yeah, so it's not just like I bet a lot of people would look at me and Julian and think we're the one man band creating the YouTube video, doing the thumbnail, doing the SOPs, and it's actually not the case. It's like I've got somebody that does the thumbnail for me. Um, I've got somebody that uploads the video for me. I mean, that's amazing part of it where you've literally got the team behind you that can basically do the testing. You can implement what exactly you want them to do. So you go right, you've got four weeks, I want you testing T3 B links. Right, you've got four weeks, I want you to test semantic triples. See, I've got some antactic triples in. Yeah boy, um, learn that in Chamai. The um, but we can put all them prompts in place. What different link building strategies are working? Are these toxic links? Does toxicity even be a thing? Does alpha bio lines even make a difference or not? Is there such a thing as an alpha transparency penalty? Prove it. See whether we can rank for these keywords without having an alpha bio and not get penalised. See whether we can spam local with ridiculous amount of exact match internal links. Does it matter? Does it not matter? Like you're coming up with all these ideas every single day that my team can then go and implement, and then your team then is providing information back for you, which then means that you can just go brilliant, I've got this information and it's good. And like, same with Julian. Julian's got the people behind him that contest and he's leveraging AI like Centre as well.

James Dooley: I'm going to put Julian Goldie on blast here right, 'cause you'll love this right. So we're doing like a podcast, I think it was, and um, one of these staff members joins the Google meet, and she quickly realises what's going on. She's like, oh my God, I'm so sorry, but um, yeah, that was just funny. Um, 'cause he's got like meetings scheduled day and day out. So like, if anybody's looking at Julian Goldie, guys like myself or guys like you, and it's like, oh my God, Julian's on five podcasts a week, he's got 600 websites and he's uploading all these articles, it's not the case. We've got we've got an army behind us.

Kazo: Yeah, exactly, yeah.

James Dooley: But yeah, so anyway, back on to Chamai. Let's go through back to just after we did the last podcast. Went to Chamai. So any people, any things that you took from it? Whether it's, not really, sometimes you don't really take many SEO knowledge bombs from some of the meetup from the actual conferences. It's normally the people that you get to meet. And then from the people that you meet, you get some knowledge bombs. But what was your key takeaways from this year's Chamai conference? Or was it just the networking and relationships takeaways?

Kazo: Um, AI is massive. Like everyone's doing something crazy with AI, whether it's Steve Toof when he's like automatically doing stuff for SEO Notebook. Um, like I know that he's doing a lot of AI link building related stuff at the minute. Um, I thought that was really cool. Obviously, we met his developer as well, super cool guy. Uh, um, then what else, what else, what else? Yeah, do you know what, I think the more eye opening thing was the amount of things that you can do with AI, not just content. Like obviously you can do the videos. You can do images now, or well, you used to be able to do images but the prompts and the actual output's a lot nicer. Um, what was your key takeaway?

James Dooley: So you on the subjects of AI right, I'm going to throw something out there now from this podcast right, that we need to try and stick to. So in 2024, I'm going to throw it out to the universe. So I then need to do it by the end of this year. I want an AI faceless video company, either investing in one or setting up new. I want an AI image agency for thumbnails of like YouTube videos or for anything to do with social media. I've already invested in Auto blogging, which I do believe is the best blog content creation tool that there is. I then want a premium version of that, so it's using Godlike mode but with human editors for money content, just because there's certain areas that I need call to actions being put in and sales copy in the introductions to flow nicely. And then I just want to make certain I properly leverage and embrace AI. So the biggest thing for me when I came back from Chamai was getting the team to embrace and leverage AI so it supercharged them, so it didn't become a burden that was going to replace them, 'cause if they didn't embrace AI, AI was going to replace their job. It was as simple as that. And moving forward, if they can be AI, better AI and become an AI prompt engineer, and then stamp their authority, you still need the human element of putting the prompts in place to make certain that AI becomes your virtual assistant. And if I can get every single member of staff to have AI as their virtual assistant, the output, which has already been the case, is 10x for so many things where it's video, images and content. So that's been my definitely my biggest key takeaway on it, is leveraging artificial intelligence. By the way, we've just done a 30 minute video all on AI. We'll have a link to that in the description somewhere. Um, so just click on that. I think it's, we talk about AI images, AI content, topical Titan, talk about it all. So if you want to try and deep dive into what AI tools you need to be using, go and check that video out.

Kazo: Yeah, also as well, let us know if you think there's anything that we've missed. All like AI link building, we've got like the Link Simulator. That's that's in that video. Yeah, this what, oh, Topical Titan, which does topical maps, semantically relevant topical maps with different intents being broken down, which is very different to just using keyword research from Ahrefs and SEM Rush and Keyword Cupid from using the Google search engine results page. This is actually using large language models within Topical Titan that's actually going to come live pretty soon. So that's definitely going through. I think there's going to be a brand called Content Veggie that's going to come out with a premium AI content. So I just want to get ideally by the, I want eight AI SEO brands. Is my plan?

James Dooley: You're doing a lot in AI. Doubling down.

Kazo: Doubling down. Because the reason why I want the new brands and I want the agencies for doing it and I want someone heading it up is because I want them consistently every single day trying to improve the prompts. So even if they failed as a business in isolation, I could still use the prompts for images, for the Ranking Rant, or for the lead gen, or for anything else of what I'm doing. It's like I get better at understanding whether it's, whether it's Midjourney, whether it's Adobe Firefly, whatever it is that it could be. That we understand the right prompts. Like that you put me on with that in video for AI faceless videos and I'm like, oh my God, this is unbelievable. Created a 3 and a half minute video in 10 seconds by in a simple tool line prompt.

James Dooley: Yeah, and it created it out of this world kind of video.

Kazo: So yes, I'm all in on that. From, that's what Chamai brought for me. Um, plus the connections, always the connections.

James Dooley: Yeah, your network is your net worth. Um, so if you can keep trying to see some of these in person, try and help them out as best you can, then yeah, it's unbelievable, just raising the value of everyone around you, really.

Kazo: Exactly, yeah.

James Dooley: So obviously you've gone and created a load of, a large network now. Obviously all YouTube's blowing up. I see is your big ugly mug every single day showing up on my newsfeed, whether it's on Twitter, on Facebook, on LinkedIn. You are Mr Everywhere. So what's the plans for Kazo, Mr Everywhere dash for 2024? Is it literally you're going to do a video every single day for two, for in this year, obviously sometimes twice a day? But what about talks, conferences? What are you going to do if you're at a talk, are you still going to do one in the morning?

Kazo: That's the thing that I'm trying to figure out at the minute. Um, because obviously I've got Dubai coming up, which we'll talk about later on. But I'm trying to create a bank of like, let's say 50 videos where it's like hit days. So I'm like, oh, I don't know, I might be sick or whatever. To be fair, I was absolutely ill like two weeks ago and I was still got up every day, coughing. I had to pause the video a load of times 'cause I'm coughing and all sorts and sneezing. Still uploaded every single day. That's the goal. Um, there might be some days that I might miss, or whatever, I might be on a flight or something. But um, yeah, trying to do at least 90 per cent of the entire year.

James Dooley: Um, I'd say to you is, um, you should be using artificial intelligence to improve your biohacking so you don't, I don't get him, really simple then, you don't miss a day. Do you want to know something really weird? For the entirety of 2023, didn't get ill once, right?

Kazo: Yeah.

James Dooley: 2024, it was like literally the second of 2024, fell, just stand out weakness, illness, you know, it's just like yeah, just a little bit weak. Could be burnt out, being fatigued, the U, but anyway, 2024 conferences. You just mentioned Dubai. What's Dubai? What other conferences are you doing?

Kazo: So, Affiliate World. That, do you know what, it's weird 'cause after Shanghai, I said Affiliate World's the next one that's that's the one that I want to speak at. That's the goal. And I was like, I'll settle for 2025 speaking at Affiliate World. Literally two months later, hey Kazo, do you want to speak at Affiliate World? Yeah, all right, I'll do it. So um, yeah, that is all about affil. There's a lot of affiliates, there's a lot of e-commerce brands that people do affiliate for, right. So, for example, Ware might be there. I don't know if they are, but I'm just using them as an example. And there, all of their affiliates will also be there. Um, so there's 6,000 people in attendance. Um, quite a big, or the biggest conference I've spoke at. Um, but yeah, so that's the next one. Then we have both of us actually have Vietnam, Saigon, in April.

James Dooley: Yeah, before that, you actually have Poland. Poland, yeah.

Kazo: Um, Robs in Poland. So I'm looking forward to that.

James Dooley: That's quite a lot of it on artificial intelligence, right. So um, yeah, me and Kazo are going there with Scott. So Poland, I, to be that, I absolutely love the Polish lads as well. I give him a lot of stick, saying that they don't know how to party. But the only reason why I say that is 'cause, you know, I'm the opposite. Like, by giving someone, I give someone grief, it's because I like him. So like, I'm giving them grief, say no, you don't even know how to party. But they, they know how to party. They're good, they're good lads. So I'm looking forward to seeing them, doing a few days of hard work, and then I think the last days Kazo's birthday. So that'll be that'll be intense. But then the week after, then Saigon.

Kazo: Yeah, so then we've got Saigon, we've got the villa in Saigon as well, the private Mastermind that we're doing. Um, then in June, I have got Estonia. And that's it, then. Or actually, no, sorry, I've missed out. Um, Affiliate Gathering. Um, York, York. I don't know the dates of that. Um, yeah, pretty pretty booked up. Um, I don't have anything in Q3 and Q4. So if anyone has an event, um, hit me up. I'm sure I will speak. I'll pimp him out.

James Dooley: Yeah, but um, yeah, so that's all the events. Um, you you've got, I feel like you have two, right?

Kazo: I've got the Po, I've not even looked at Q3, Q4, but I've got literally just got Poland and Saigon for now. But then I try not to book too many things too far in advance. I just look at a couple of months ahead and then see what's happening, because you just don't know what's going to like. Let's say with artificial intelligence or whatever, some big something might change and then I might want to go to a certain conference to do with specifically just their own links or just their own content or something like that, 'cause Google might change the algorithm slightly. So I don't like doing stuff seven, eight months in advance. So even for whether it's affiliate or whether it's lead gen or whether it's local or whether it's e-commerce, like sometimes I might be changing where I'm investing certain time and effort into opportunities. Open up every single day. So I try and not but too far. Saigon's the far away.

James Dooley: Yeah, that B in. But then well, so away from the um, events, what's some goals that you've got for 2024? Apart from the AI stuff?

Kazo: I don't want to talk about AI anymore.

James Dooley: Yeah, right. Personal goals is just elevate people around me. Trying to improve everybody. But indirectly, if everyone around me gets better, I get better, yeah.

Kazo: So if I can elevate everyone around me with regards to team members, to improve the prompts of AI, but like improving everything of the what they're doing commercially, be more savvy, make less mistakes. 'Cause they thought they fail too much in 2023 and then 2022. Don't make the same mistakes. If we can, don't wrong. I want them to fail hundreds of times this year. Do you know what I mean? But just not make the same mistakes, which then means that the mistakes that we've previously made will be monetizing hopefully this year from previous years. Build out, I'm to that. I want to try and get up to, and I don't know why, but I want to try and get up to 2,000 ranking R sites. I think we're at like we've gone from, I think we've built out about 150 in the last two months, right? So I want to try and get up to 2,000 Rank and Rs in different spaces.

James Dooley: I enjoy speaking to bit. I'm more, I'm not an SEO, and I've said this so many times. People go, why did you always say that? You know about content and links and silo and technical, and I'm like, I'm not an SEO. I'm a businessman, and I just love speaking to business owners.

Kazo: You're not a businessman either. You're a woodpecker.

James Dooley: Yeah, that's what Kazo is. Is it, like he just is, if I get something that I want, I won't stop until I get it.

Kazo: Yeah, but I suppose that's been, I don't know, for him being younger, that's just the always way I've been. Like you've got to fight for what you want. So sometimes I might Outreach to a company, going I want to invest in your company. Well, we're not for sale. I know you're not for sale. I want 25 per cent. We're not selling 25 per cent. Well, you're not because you didn't realise it was an opportunity. I'm coming to you with an opportunity of me buying 25 per cent, and if I can double the size of your business, it's like you owning not 75 but 150 per cent of a business, yeah? So I'm going to double the size of it. So then I normally put certain things in place to say if I don't double it, I'll let you buy the shares back. If if somebody does have a business that they potentially want to give you 25 per cent or maybe want you as an investor, how can they essentially reach out to you?

James Dooley: Um, James do you, I'm always looking for investment opportunities. It's got to be the right, obviously deal. I'll put it into my finance advisors that'll quickly look at it. Is it an industry that I want to be in? Is it not? That could sway it. Is it a profitable business? Is it not? I'm not too bothered to be fair. In the growth stage, a lot of businesses aren't profitable. So if it's not profitable, I'm fine with it. If I do feel that it could be something that grows legs in the next two, two or three years. So yeah, James D dot com, and then on there you can see all my social profiles. Just drop me a message and I'll have a look at any opportunity myself. So aside from the business goals, have you got any fitness goals, family goals?

Kazo: Yes, I've been to be fair. I've been absolutely smashing it. Um, there's something in league called Warrior Strength Training. So it's, it's a way from the normal gym kind of sessions. It's like flipping tyres, jumping up and down off like box jumps and prowess and stuff like that. So I've been doing that three times a week, and then obviously been going to the gym with yourself. I'm not, I'm not doing it like you don't miss a day. Like I'm doing it where I'm going to do five days a week. Obviously got kids and stuff like that. So I've got little bit less free time. But then just just creating amazing memories with friends, amazing memories with family and amazing memories in the workplace. Like I feel like I need to do a little bit more in the workplace, like do more like kind of trips. Whether it's like a skiing trip with the staff and stuff like that, or whether it's a summer trip somewhere.

James Dooley: Yeah.

Kazo: Um, not even just for all, it's building culture and stuff. Like, just because I actually enjoy him. Like, all my business partners are my friends, you know what I mean? I just shouldn't soon as shut if they're not my friend. They soon as shut down the business.

James Dooley: Yeah.

Kazo: Yeah, I don't need it for the money, but I enjoy building successful brands with business partners that are my friends. I feel it's fun.

James Dooley: MH. So just more memories, more time with kids, more time with family, more time with the gym. Yeah. What about you? What's, obviously you've got your one video a day? You go to the gym every day. But like, what, what if any, is it like financial goals where you're at at the moment? Is it like kind of memories? Like what?

Kazo: Um, do you feel, just just away from that, before you answer that, do you feel, when you go on these talks and trips, because you've been Chamai, you've been Las Vegas, you're going to Dubai, these are the most luxurious places in the world. I, you never just sit back and go, actually I need to appreciate what I'm doing a little bit more? Like, or or, do you feel that you do appreciate it? Um, do you want to silence your phone?

James Dooley: Phone's vibrating.

Kazo: So do I appreciate it? Yes, I definitely do. Because there's a lot of people at my age, bearing in mind I'm only 17, um, there's a lot of people at my age, 26, that don't get to appreciate it, um, where they're just working like a regular job and there's nothing wrong with that. But that's just not for me. Like, I need to be busy. I need to be staying fit. I need to be looking at right, what's next? If it's SEO or business, what can I invest in? What's working? What's not working? How how can I keep my brain busy? 'Cause if I don't keep my brain busy, I'm like, right, okay, well there's nothing to do, I'm going to go and sleep. I'm like, I'm like a bear, right? Yeah, if if I've not got anything to hunt, I'm just going to be very very lazy. So I always try and keep my brain occupied. And the only time I will switch off is if I'm going to the gym, which I go every day, um, and it essentially keeps me active and keeps me not tired throughout the day. So it helps with like the fatigue and stuff like that. And then the second time will be, or well, second time will probably be, if I'm having a haircut as well. That's also when I like to switch off. Then the third time is when I am actually on the trip. So I'll get the work done out the way, whether it's if I'm talking at a conference, I'll get that out of the way and then I'll actually start to appreciate the actual being in Vegas, or being and Chamai, a little bit more. Um, so yeah, to answer your question, I do, I do appreciate like all the trips and stuff like that that I have been on, um, because I know that there's a lot of people that will be looking at my Instagram photos, or my Facebook photos, or potentially my YouTube videos, like, oh, it's amazing what what he's been able to do. Um, the one caveat to that is I am pleased but I'm never satisfied.

James Dooley: Good, say good, say.

Kazo: So yeah, show me a fully satisfied man and I'll show you failure.

James Dooley: Yeah, very true. Every day is a school day. You should always be making certain that you're trying to strive to improve and be a better person than who you are today, tomorrow.

Kazo: Yeah.

James Dooley: So how can people get in touch with you? Obviously they see you absolutely everywhere. So but like, what's the best platform?

Kazo: Kazo dot com. Very very similar websites. If you check out James D dot com, it's it's a similar website. But um, yeah, going back to the goals, um, fitness goals, and I do, you know what, L, for the past two years, I wanted a six-pack and I got a six-pack. And I'm like, H, it's not, you're a bit poier.

James Dooley: Yeah, you know what, I am actually a bit poier now, whenever I go start doing creatine, um, like you just gain more water weight, so you don't see the abs as much. But um, now I think just maintaining it, may maybe going a little bit up in the weights. Um, I I want to try and reach 70 kg. I think we're at like, we've come at 66 or something like that. So should be very achievable. Um, new weights in the gym potentially doing 75, 80 kg chest press. That would be quite nice. Um, I reckon that might take me a few months, 5, 6 months to get up to that. So that's the fitness side of stuff. The YouTube goals, um, I want to hit 10,000 subscribers by April. When I hit 10,000, um, doing balet for a couple weeks.

Kazo: Balet, yeah? Not not balet dancing, not not balet dancing. The destination in in Indonesia, Bali, yeah.

James Dooley: What you mean, B, Bal dancing? What Bal dancing got to do with 10,000 subscribers?

Kazo: Yeah, I'm just going to start doing ballet dancing.

James Dooley: Um, that'd be a good video. That might actually get me to 10,000 subs.

Kazo: Yeah, probably would to. So Kazo the bad do ballet dancing. So yeah, I'm aiming for 10,000 subs by April, which I reckon would probably be achievable. Um, I'm at, I'm going to hit 3,000 in the next couple days. I do, you know what, like, I don't know if if I spoke to you on this, but in December, or at the start of December, I was like, I'd be happy to hit 2,000 in January, and I hit 2,000 when I was up at Gary's house, like 22nd of December, 21st of December. So it was almost like an early Christmas present. Um, so that's the goals for YouTube. Business goals, I want to start growing out the truth. Um, yeah, that's going to be a big big mission. Um, sure I'll be able to achieve it. Um, and yeah, I think, I think that's it. Goals wise.

James Dooley: Yeah, do you think I've missed anything? Now, so I think, so no, I think keep doing what you're doing. I think what will start to happen is the more you're publishing, like you are, and you are being Mr Everywhere, the opportunities that you'll be getting will be, you'll get opportunities left, right centre. People want you, not just to hire you as a consultant, as a business mentor, or as a link builder, or whatever it is that they're struggling with. They'll also want you as an investor. Yeah, and I think at that point, I think when you come from entrepreneur to entrepreneur and then to investpreneur, they're the steps that you need to take. So entrepreneur, obviously you're actually employed and you're working inside of a company and you're known as being an entrepreneur. And entrepreneurs, where you're physically taking the risks and you're working on the business, but you're the one that's taking the risks and trying to grow it. You're the Visionary to kind of scale it out. And then an investpreneur is you've now made quite a bit of money and now you're going to start being almost like an angel investor in other companies that you believe that are almost you can plug and play into. That you can scale their businesses out. So I feel like you're going to get a lot more investpreneur opportunities this year, MH, which is definitely going to skyrocket from where you was to from where you are now, even to where you will be in 12 months. I think, like, the leveraging of, keep scaling out your audience and stuff, like, it's not like it's the right audience of what you're getting in touch with. If you get what I mean, the people that are interacting and engaging with you are the right people. So it's, um, it's it's impressive, mate, very. But from where you've come from to where you are now, even just from we looked to that video from 18 months ago where you couldn't even do many press ups, and now you're smashing out press ups, you're smashing the gym, like you're all over everywhere, you're confident. The information that you have, mainly from the team as well. I don't get me wrong, like we we probably don't talk about in how hard the team work in the background to make things work, which then puts you out up there on a pedestal of I've got all this information. If you didn't have that information, it would be tough. But you do have the information. You're delivering it in a great way. And you still got to understand the information of what will what we've been learning from what the testing team. Because Kazo, in all, it's 206 ranking factors. Look, look at Brian Dean's from 2020. Like no, like there's a core element of ranking factors which change at each core algorithm update that we need to we need to kind of dial into to go more on authority or less on semantics or whatever it is. Where at present, a lot of sites are being hit for the cost of information retrieval. People have gone too wide, and it's almost like the opposite of everyone was obsessed with topical authority. Where now they start pruning and cutting pages down. That's that's never been said ever up until the last six months, and now people talking about content pruning more than scaling out new content. So but yeah, with with the way that you've grown, I think it's only going to double and double and double. And I think sometimes I would say my recommendation to you would be only ever set yourself one month and three month goals. Don't ever set yourself 12 month goals, right? And the reason why I say that is because in time things can start quickly with a hockey stick approach, ridiculously growing, MH, exponential growth. So if you think 12 months ahead and you go, I want to get to 50,000 subscribers, you might be at 50,000 subscribers by September, yeah? Do you know what I mean? So don't set that for like, do it like, okay, I need to hit this and this. And when you set yourself the mini goals, right, that are one and three months away, when you hit them, you go home and celebrate it. Whether it's a night out with the lads, whether it's a spa day, whatever it is for how you celebrate it. But you go out and celebrate it. If you don't, you're not, you're not enjoying the journey. You have to go out. It might even just be an I'll have an extra protein shake at the gym, whatever it is that you want for your celebration. But you make certain year you've got nice little, not ridiculous targets, just simple, 'cause the little targets that you hit will achieve your big targets. And I think if you set yourself one and three month goals and you keep hitting them, it's going to be a very fun ride for the way that you're going at present.

Kazo: Yeah, yeah, it's it's funny you say about the the small goals and you're going to laugh at this story, right? Because I've got small legs, right? So I set myself a goal, you know what, to say about small legs, tiny feet, so I've got small legs. Now I basically said right, every time I train my legs, I'm going to give myself a Five Guys, like the the burger place, right? Um, and I started training legs loads, and I was like, oh no, this isn't good. And I started gaining a little bit more weight. So I've I've had to remove that goal. But it is all about the small wins and the small goals and making certain that you're celebrating them, because sometimes like you speak to some some people that have made millions, right, and they're miserable. And it's like, well, why are you miserable? It's like you've just done 300 grand last month. Why why are you miserable? Oh, yeah, I want I want to do 600. It's like, why don't you just go and celebrate the the 300 that was your goal six months ago? And you've just hit it and you've not done anything about it? The point is, because if you set yourself an end goal, a big end goal, all what you get is emptiness when you hit it. You get emptiness. So like, you set yourself on a one and a three month, one, and then your end goal will always slightly, it will naturally just keep moving further away. But you're never really looking to achieve that. You weren't ever looking to achieve you one in three months? Yeah, and you keep achieving it, and that's what I'm about. By celebrating it, 'cause then you enjoy it. It's it's the uphill, up the mountain, that's the fun part. If you ever get to the peak, it's not, it's not fun.

James Dooley: Yeah, yeah. He sitting us you need to make certain you appreciate everybody around you and you have fun with everybody around you and you do things in the right way. Yeah, um, so but it make you crushing it. Like you got to keep doing what you doing. It's good.

Kazo: Cheers, man. Then I want to circle back around to the personal branding type of stuff because you've been doing it loads. I've been doing it loads. Joe Davies has been doing podcasts now, which is good to see. He's been doing the tweets as well. Um, but for somebody that's trying to grow out their personal brand, right? Let's say you're an absolutely nobody. You might have the expertise and the knowledge and the the know how. What would you go about doing?

James Dooley: Everything, everything, omnipresent. Omnes. I think omnipresence is key. And I think, to to be fair, if some people don't like doing videos, it's hard to say, but but if you if you're confident enough to do a video and talk, get a video done, you can splice up, let's say this is 30 minutes, you can splice this up into 30, 40 YouTube shorts, like 40, 40 second YouTube shorts. Then you've got 40 days of of creating a tweet every day on Facebook every day day. You can put it on your Instagram stories. You can put it on Tik Tok. You put it on LinkedIn. You're only present everywhere. That's just on the videos of what you're doing. You can then create images from within that, if you want to do, which then can link to the full um 30 minute video and stuff like art. So I'm a massive fan of just being omnipresent and doing everything.

Kazo: Yeah, um, and we, me and you, spoke about it before, like, what what you think your best platform is, whether it's YouTube or Twitter or LinkedIn and stuff like that. But I think it's a bad question that I asked you. And being honest with you, they, you want to be on every platform. You might see someone that could be your next biggest customer that you're going to invest into. That person could be on Tik Tok. Yeah, could be on LinkedIn. Like so, and you've got you've already done the hard work of sitting down and doing the podcast. Just share it everywhere.

James Dooley: Yeah, yeah, definitely. There's um, there was a guy that I was watching, basically what he was saying, is like, the shorts, act as if they're like your gateway. So you might have like an edge clip where you might say, backlinks don't work, and then they click onto it, and they're like, oh, well, I want to go and watch this entire podcast. And then that that clip might be shared on Facebook, Twitter, YouTube shorts, Tik Tok, whatever else. So yeah, I I do feel like it's about being being omnipresent as as possible. Trying to get your name out there, potentially doing some podcasts with people. It the podcasts, right, I I almost see them as guest posts, because you're reaching out to a relevant YouTuber, and you're going on and sharing your expertise. So then you're you're taking away some of their their traffic. And some people might like you on the podcast. Some people might hate you. The guys that like you, they're going to check out your stuff.

Kazo: Yeah, um, so that's that side of stuff. Um, what is there, is there anything else from a personal branding? Like, do you think that it's important to have a website?

James Dooley: I think so. It depends if you're going for knowledge panel point of view. So if you're going for a knowledge panel, yeah, it's good to have Kazo dot com, James D dot com, whatever it is, like the do or dot co dot uk, or whatever it is that you can get. So yes, getting that, because then on that you can wrap everything in schema. Same as for all the entities, you can add all the images on there, and you can wrap that in the schema. You can then do um, like Wiki data and Crunch base for any companies you were director of and stuff like that. So yeah, it's it's massively important if you want a knowledge panel. If you don't want a knowledge panel and you just part of, let's say Fat Rank, yeah, like I, for many, many years, over over a decade, I had just Fat Rank dot com. I didn't have James. I didn't want a personal brand. I just think with AI growing now, personal brand is big. And now my my main meaning is because I want more investment opportunities.

Kazo: Yeah, I want to invest and be an angel investor in different products, SAS products, companies, whatever it is. If I feel it's a good opportunity, I want to invest in it. That's where I'm at. But for you, it's it's different. Because you just want different angles. You want investment opportunities, but then you want to, but you've got so many different products and services that you can get out there. Why just restrict yourself just to search role? Like no, I'm Kazo. I can help you with this, this, this, all this.

James Dooley: Yeah, do you know what, I mean? So it's it's huge.

Kazo: Yeah.

James Dooley: So away from the personal brand and stuff, I don't know if you've been watching some of the podcasts that I've done, H, with the likes of Craig, Gary, Julian Goldie. I've asked every single one of them this question. I feel like you'll like this question. What's free failures that you've had? And I'm going to slightly slightly tweak this in 2023, in 2023.

Kazo: Yeah, just three, all right? Okay, I've got about 53 today. Um, three failures. Um, so lose, I lost quite a bit on crypto. Like transferring money to a wrong wallet. That was I'd say it was a bit of a failure. But do you know what? Do you know something? So we we recorded a video and we, this part of the the podcast actually didn't make it. So can you please explain this story one more time? And I promise it's not so I can just laugh at you.

James Dooley: So I had quite a bit of money in crypto in different coins, and I'd never withdrawn anything. I never was like, I do not think crypto is a scam. So I was like, of course it's not. I'll withdraw it. So I with, I had it in Bitrex, um, which does trading. I'm not, I'm not that good with crypto. I don't really know all the different um trading PL. But I I had Bitrex, and I wanted to try transfer my money from Bitrex into my Coinbase, and then Coinbase to my bank account. So I had 23,400. I think it was Litecoin. Was it Litecoin? I think it was Litecoin. And I went to withdraw it, and I sent it to my wallet in Coinbase. And then I asked all the lads in the group, how long is it before it normally comes up in your Coinbase? And like, should be instant. I'm like, it 10 minutes now and it's still not there. Like it should be instant. Like, are you sure you've sent? Yeah, I've definitely sent it. Anyway, I didn't know that Litecoin has got its own wallet and Ethereum has got its own wallet. I just thought if, let's say, I got a sandur bank and a nwest bank, if I transfer my money from my sandoo bank to my west bank, as long as I put in my wallet code, it would work. But basically, I sent my Litecoin wallet to my Ethereum wallet, which then means that, and it and it doesn't match up, because my um wallet is a different ID and stuff like that. So I basically sent over 223,000, so over $30,000, to the wrong wallet and I couldn't retrieve it. So if anyone knows and knows how I can retrieve that, then let me know so I can try and get that money back.

Kazo: Well, that was about 12 months ago. 10 months ago. Something like that. You do know that like somebody can create load of wallets in Litecoin. Yeah, Litecoin. So if was you and your skin, go on Litecoin and just keep creating new wallets and hopefully one new wallet might pop up with 23,400 burn in it.

James Dooley: So yeah, that wasn't that wasn't a good day. That the, I thought it was being clever, right? So listen to this. I thought it was being clever until I think it was Craig Campbell might have even mention. So in in the private Mastermind group that we're in, I'm like, yeah, but do you know what, bit clever really, because I did it with the coin I had the least amount of money in. I had like some that had like a couple of hundred grand in and stuff like that, and that was the least the the coin I had the least in. So I'm like, yeah, it was only 23. It could have been, it could have been 100 grand. Could have been, I think, about 180 in one of them that it could have been one of them. So I'm like, that's clever by me, that I went with a one with. And then someone went, yeah, but what you could have just done is just sent 10. I went, oh yeah, I didn't think about that. So I sent all 23, and yeah, it's gone.

Kazo: So so that's been failure number one. What what did you learn?

James Dooley: Not not to just don't do crypto. All scill. No, it's just obviously, get somebody else to do things for right. Um, what else did I learn? What else did I fail on? I've had a few. I say my biggest failures in 2023 is time. Sometimes I get myself involved in things I shouldn't get myself involved in, and I do it because I feel I can, I can do it better than what's been done there, right? I'm going to change it. I'm going to do it as opposed to spending the time with a team member, or it could be like like a CEO of a company and getting them to do it and understand what it could be. And I know, and like the mad single will go, well, why are you doing that? Like you should be delegating and getting them to fix their own problems. And I know what I should be doing, but sometimes what you should and what you actually do, was too completely think it's like saying I know I shouldn't eat chocolate and crisps, but sometimes I eat chocolate and crisps. I know I shouldn't be fixing other people's problems in a business. Should be explaining what the problems are and getting them to fix it and then they learn from it. But sometimes I'd say my biggest fails in 2023 was still spending a bit too long on certain things I shouldn't be spending time on, because there's one thing in life that you can't get more of and it's time. Yeah. So I'm not bothered about my waste. I'm not really bothered about that Litecoin. When you go in, it is what it is. I'm not really bothered if a if a business that's set up doesn't really work out, loses a load of money that we invested on the marketing and advertising didn't grow to where we wanted to grow we and we closed it. That's that's all money. I'm not bothered about it's if I spent a lot of time myself in it. That is my biggest problem. Like I'm limited to how much time I have on this Earth, and I want to make certain that's spending it making good memories with family, with friends and stuff like that. So there's a few times from a time point of view with regards to the failures, and that then led to me not going to the gym as much as I wanted to. If I've got that more time, it means I've got more time to open up bigger opportunities that I can spend and leverage my what I'm good at, which is dealing with business owners and trying to S out a deal and not dealing with the day to day. And then more time with family, going to the gym, doing like tough Ms, doing like what I'm doing now War strum training and stuff like that. So what what's your biggest free failures?

Kazo: One that comes to mind, which I've only just recently found out, is um, I stupidly uploaded a load of articles on one of my websites and instead of having the year, like the year short code where it automatically updates, it's just 2023. So that's that's, that did you know what, it's one that's just come to my mind now, and I'm like, oh, why did I do that? That's so stupid. But again, it just goes back to the S. Is it 2023 in the URL as well?

James Dooley: No, no, no, it's just, it's just yeah, it's just in the page title in in the H1.

Kazo: Um, failures, failures, failures. Um, one thing that I feel like I probably should have started doing a lot more of is uploading to YouTube. Yeah. It's easy saying you should year hindsight like. But um, yeah, time as well. Like, do you know what, looking, again, this is another hindsight one, I should have embraced the eye a lot quicker than what I what I have actually done. The amount of you that you can do with it is ridiculous.

James Dooley: Um, yeah. I I think time, like, spending time on stupid stuff, like things that I look back at, or things I look back at and I'm like, why I spend 10 hours doing that thing when it wouldn't have made any more money? Like, just off-load it, um, or get a VA to do it. Hiring, probably.

Kazo: Yeah, um, and then embracing AI, like, the the amount of things you can do with AI, that it's just ridiculous. Like you can do tweets in in the style of Mozart talking about SEO. It's like, yeah, you can't, you can't write that. Do you know what I mean? Um, so yeah, embracing AI a lot quicker than what I should have. Um, and the time stuff, like delegating, making certain that I'm not the busy fool. Um, if that makes sense.

James Dooley: I'm going to hold yourself accountable for that now.

Kazo: Yeah.

James Dooley: And then, and I want all you lot to hold me accountable for. I want as many AI brands out there as I can this year, and some of them will fail 100 per cent. Like I'm, I'm happy for some of them to fail. I'm going to create several, let's say AI content, AI images, AI videos. I'm going to create several in each, that might be like one going off the like the lower end, kind of cheap, and one that's premium, and just see what the market wants, see what it needs, and obviously I can then leverage it for my own properties as well. So but yeah, it's um, it's an interesting in time with AI in 2024, with SEO.

Kazo: Yeah, exciting times.

James Dooley: So I think that's it. Yeah, so obviously I think everyone knows for myself, it's James D dot com. I've got all my social media on there. If you need any investment, let me know, see what you've got. About yourself, just check out Kazo dot com. Or do you know what, I'd be surprised if one of my videos isn't in the recommended right now. So go and check me out over there as well. Um, but yeah, thanks for tuning in, y'all. Peace.