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Considering a job in roofing sales? Or have a job in roofing sales and not sure if it's for you? Learn the 3 reasons roofing sales is NOT for you.
Program questions? Call/text: 303-222-7133
“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
Roofing sales is not right for you.
If any of these three things apply
Now, the reason I'm doing this
video today is I have had lots of
people come up to me who realize
that roofing sales wasn't for them.
And in fact, other people came
up to me and who were thinking,
Hey, roofing sales isn't for me.
Maybe I'm not cut out for this.
And through a conversation, actually
realized that they were wrong in their own
mind and this was their opinion, not mine.
And they chose to go all in and.
Really successful.
Now this video is actually
inspired by a refund that I gave.
I think it was this week or last week.
Gentleman reached out and he
says, Adam got your program.
Love the teaching.
Love what you do.
You got me really excited about
roofing sales and I realized that this
industry isn't just, isn't for me.
And this gentleman was within
the our 30 day, uh, no BS
money back guarantee window.
So we refunded his money and I shot him
just a quick email just saying, Hey,
dude, congrats for like going all in,
taking a risk, trying something new.
This industry is most
certainly not for everybody.
So I wanted to help people who are on
the fence or discovering these videos
lured into the six figure or multi six
figure earning opportunities and say, you
know, what, if these, if this criteria.
You save yourself and don't go all in.
Now, before we get to this list of three,
there's three big things that if these
three traits apply to you or someone on
your team, chances are they will never
be successful in roofing sales unless
they're willing to make some changes.
At the end of the video, I'm gonna share
kind of two additional pieces that I
look at because I've been inside the
back offices of, of roofing companies
all across America, and I have a pretty
clear pulse when I meet people and
interact with them and see how they
engage, the kind of questions they
ask, who's going to be successful.
And who's not gonna be successful?
So this video is for two types of people.
Number one, if you are brand new
looking at roofing sales and you've
been lured into the, uh, earning
opportunities, you see other people
doing it and you're wondering if it's
so easy, why doesn't everyone do it?
By the way, the reason is it's
not easy, it's simple, by the way.
Simple, simple, simple.
Very simple.
It's just not easy.
And the other reason is for
folks who are in the industry in
questioning it, cuz it comes up a lot.
Sometimes hearing these three
traits will help actually get you
to go in the other direction and
say, Hey, it's really not for me.
I'm on the way out.
I don't think I'm gonna do it.
And then boom, turning
around saying, You know what?
I really wanna make this
work, so let's get to it.
First quick, welcome or welcome back.
Hey, my name's Adam Zeman, the roof
strategist and everything I do here
is designed to help you and your team
smash your income goal in roofing sales.
And unfortunately, what I've seen is about
66% of new roofing sales quit or get fired
in their first year, and it's due to.
Two factors.
Uh, number one is someone that
shouldn't have come in to begin
with, meaning they're not a good fit.
On this list of three things with the
two bonus sections I'll be talking
about at the end, or number two is
the people that quit prematurely.
And I think that's
probably the most common.
People are expecting the
success outta the gate.
I'll never forget seeing this gentleman
in our office, the name was Drew
and I was so, so jealous of Drew and
how busy he was and racing it into
the office and having jobs going on.
And here I am like,
like, felt like I was, I.
Clawing up a mountain with no gear,
trying to make, get some traction and
find her out to make this thing work.
And just totally in over my head and
seeing his incredible success and
having that temptation to quit, and
I don't want that to happen to you.
So let's get to it.
Number one.
The first thing to indicate if you're
not a good fit in roofing sales is if
you're someone who absolutely needs
to have consistency in stability.
Consistency in stability.
Now, it can happen in time, but
getting started in roofing sales,
if you're someone that says, I
need consistency, that's a steady
paycheck, as they say in life.
You get to pick what you want, right?
An entrepreneur or a salesperson has
the ability to earn bku bucks, but what
we give up is some freedom in that.
We have to put in that
grind and that effort.
We have to work hard.
We have to do what other people are
not willing to do to make that happen.
Now, it doesn't necessarily mean it will
be forever in your career because once
your hopper is full, once you've been
in this for a while, once you're making
multi six figures a year, year after year,
and you know how to manage your money.
You don't really need that
consistency and stability cuz
you have some financial cushions.
You might have a month where you're
making an incredible commission, uh,
you know, five figures or even more.
And then the next month is really light.
So you don't have that consistency
and you definitely don't have
stability because guess what?
You write your own paycheck.
If you're not willing to go to work, no
one's going to pay you for that work.
And unfortunately, many employees,
people who've been employees,
there's a saying behind the scenes
whether this is like locker room.
From employers that employees are
wanting to work the least they can
to not get fired, and employers are
willing to pay the least they can
before, so someone doesn't quit.
So you have people kind of
working against each other, but
roofing, sales, squashes all that.
It's like you write your own paychecks.
If you wanna earn a lot and you can put
in the time and you're successful, you're
good at what you do, you're gonna kill it.
So again, number one is if you're someone
who needs consistency and stability is
not a good fit for you until you get some.
All right.
Number two, people who are seeking comfort
easy or what I call the coasters in life.
If you are someone that needs to be
comfortable at all times, uh, I'm
just gonna save you the, the headache.
I don't want you to take
any financial risks.
Don't get into this
business, this industry.
Roofing sales will require
you to get uncomfortable.
And I'm talking like really
uncomfortable, like facing your
inner demonn, which I'm gonna talk
about here in point number three.
I'm talking about dealing.
Uh, conflict showing up at
people's houses, having people
call you bad names, being grouped.
this horrible reputation of roofers,
which by the way, Google this roofer
news and you're gonna see what's going
through the mind of most homeowners
when they think about roofers.
So if you're someone that wants comfort
and stability every day, like when I was a
massage therapist, it didn't really matter
what was going on at home or my home life.
I just got to show up at work,
be quiet, do my job, do my
deal, give a massage and leave.
But in roofing sales,
we are uncomfortable.
Most of the time we're dealing with
baggage from our, our relationship
or our partners at home, finding
out someone was ill or, or died.
Um, dealing with customers screaming at
us and then having to go from this like
horrendous place of, of feeling like
totally in the dumps to then, Hey, Mrs.
Homeowner, I'm so glad to see you.
How are you doing today
in, in that switch?
Flipping that on and being able to
compartmentalize work and personal
is not easy, and it's one of the most
challenging parts of roofing sales and
some people are just not cut out on it.
You know the folks that say they
wear their heart on their sleeves or
they can't hide their emotions, you
need to learn to be able to do that.
I'm not saying you shouldn't
feel things, by the way, you
will feel lots in this business.
I promise you.
What we need to do is be able to
learn how to manage our own emotion.
Compartmentalize when we're
gonna handle certain things
and then be able to show up.
Otherwise, all this personal
baggage bleeds into your work life
and you'll end up going broke.
And it's not fun.
And I've watched it happen
more times than you know.
So that's number two.
Again, folks that are so focused on, on
having comfort and things, being easy
and being what I call a coaster, just
show up, do your thing and be done.
All right.
Which brings me to the third
and most important one is
people who are not willing to.
They're inner demonn.
Now, what is your inner demonn?
Your inner demonn is usually for some
people, and by the way, I did a video on
this, I wanna link in the card here in
a video series three part video series
called The Roofing Sales Success Formula.
And the second part of that series is
about conquering your inner demonn, which
is often the little negative voice on your
shoulder that is charged with fear being
a puppet in your ear, poisoning your mind.
And for many people, it's a character.
Or should I say flaw that we developed
young in our lives and most sales
people, by the way, most sales people
had pretty tumultuous upbringings, some
emotional volatility or traumas, and
it's through these experiences that sales
people learned, the interpersonal skills
into communication skills to navigate
situations, read people, and be good with.
But there's a demonn on the other
side of this and that Demonn is,
I'll give you mine for example.
I share more.
So go watch that whole video, cuz my guess
is it'll hit home really close with you
and give you some tools to kind of guide
through conquering your inner demonn.
But mine was someone who was
totally afraid of conflict.
I was conflict.
Conflict avoidant to the max,
cuz that's what I learned.
I was the peacekeeper in my household
as a child, and that character trait
helped me keep the peace, navigate,
read people, and learn the superpowers
of understanding body language and
tonality and anticipating when things
would happen before they even would.
But that stuff is also what held me
back in roofing sales, because I had to
overcome and face that inner demonn that,
again, was supportive when I was a kid,
but now just no longer served me because
I was afraid to go to people's houses.
I was afraid of that rejection.
I was afraid to ask for the business.
I wasn't good at closing.
And only by conquering that
inner demon, facing him head on,
grabbing him by the throat, getting
intimate with him, learning him,
and, and finally, Getting past it.
And again, I still have some
work to do, don't get me wrong,
but I got to a point that it no
longer held me back from success.
I could move through that
discomfort facing my inner demonn.
And there are some people, and this
might be you or somebody you know who are
totally unwilling to face their own stuff.
Okay.
If that's you, do not get into this
business because this business is
personal development in disguise.
All right, the final two things I
wanna hit is the people that I, I
pretty much guarantee are never gonna
succeed in roofing sales are, and this
is the bonus first one, people who
always say it's someone else's fault,
there's always a reason or an excuse.
Brian Tracy calls it, excuse Citis.
All right.
I believe it was Brian Tracy.
So, uh, if you, if you know that
quote, drop it in the comments
and let me know if I had it wrong.
Someone who is always.
To blame someone else.
The lead wasn't good,
the adjuster was bad.
The insurance company is evil.
It's not the right neighborhood.
I don't relate to those folks.
It's a bad time of year.
Those blame pointers, if you can't take
ownership of your stuff, there's people
that say, Hey, that's why I can't do it.
Versus people that say, how can I do it?
So if you're a, Hey, it won't
work because all these reasons.
Don't get into this business cuz that
character trait will bring you nowhere.
The smart and successful roofing
salespeople will always say the H word.
How can I make this happen?
All right.
Now the final one is probably the
riskiest can of worms that I'm
about to open, and that is people
who cannot afford to go all in.
And believe me, I was broke.
I shared my story in many videos,
but the fast version is this.
I was earning under 20 grand a year.
I was living on $4 and 20
cents a day in groceries.
That was a strict budget, so no
foot do $5 foot longs for this guy.
I was living on pasta, uh,
that was on sale and potatoes.
I was vegetarian at the time by the
way, and that was like literally
my, my staples cuz I was so broke
and it was a really big struggle.
Now, I went all in and I took a huge risk.
I was willing to bet on myself
and build the metaphorical
parachute on the way down.
But I know that many people aren't in
that position with a partner at home
being a sole breadwinner or having
kids or financial responsibility
or debt that needs to get paid off
any sort of financial obligations.
And if you're not able to go
all in, I'm not saying you
shouldn't do it, but what I am.
The folks that are willing or able,
or in a position to go all in, they're
either willing to take that risk or have
some money saved up, will become more
successful than those who can't afford it.
Because what ends up
happening is this narrative.
I can't start my truck, I can't
get out there, I can't afford it.
You end up not doing it, but you're
waiting on success and it's kind of this
catch 22 and you end up starving yourself
out going more broke than you would've if
you just didn't give this industry a shot.
So my advice, and I get this
question a lot, if you're someone
who needs that part-time job.
What I would recommend that you do is if
you find that part-time job, do it during
hours that are not peak selling time.
Peak selling time is three to
7:00 PM on the weekdays and on
Saturdays 10 to three roughly.
So if you have another job, build
it in so it does not interfere
with your day to day sales.
I took the leap because when
I was a massage therapist,
I was working nights and.
Which is selling time.
And I knew that when I
was trying to juggle both.
I was never gonna have the success
that I wanted to have unless I could
optimize my time during peak selling.
So there you have it.
Let's summarize the three character traits
that will indicate you should never,
ever, ever consider roofing sales, or I'm
hoping if you're on the fence about this
business, maybe this will kind of flip
you over the edge and say, you know what?
I just need to shift my
mindset and work on this.
So number one is folks who
crave consistency and st.
That may come in time, but it sure as heck
ain't gonna come right outta the gate.
Number two, if you're someone who
just wants comfort, you want things
easy, and you're a coaster through
life, do not touch this business.
And number three, if you are not
willing to face your inner demonn, get
uncomfortable and grow personally, and
you just want to coast cuz it's just
too scary, by the way, no harm, no foul.
This is your life and your choice.
Do not get into this industry.
And then the, the two bonus ones
I wanna throw in is number one.
If you're someone who always has a, a
reason that it's someone else's fault
as opposed to doing this right, what
do they say about every finger that's
pointing you, uh, pointing at you?
There's four pointing back.
So if you're someone who just like, it
won't work cuz this, don't get into it.
You need to just ask yourself the H word.
How can I make it happen?
How can I make this work?
And the final one, you need to
be able to afford to go all in.
So juggle that part-time.
On the side outside of peak
selling hours, so you can make it.
Hey, thanks for joining
me in today's video.
If you know someone that should hear this,
that's either thinking about this industry
or on the fence, whether it's good for
them, go ahead and click the share button.
Copy that link, pop it in the
group chat and send it out.
And if I miss one, what did I miss?
Actually, let me, let me change that.
What did I miss?
Drop a comment and share it with me.
Share it with everybody so we can
help people survive, thrive, kick
butt, and grow in roofing sales
and prevent people from jumping.
That you and I both know they shouldn't.
So thanks for joining me in today's video.
If you want more and you want to jumpstart
your journey in roofing sales and you're
sold and you're all in, then I want get
my free training center in your hands.
So you can click right here and,
uh, it'll take you in there.
You'll get a login, you'll get access
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techniques, and a whole bunch more.
So click here to get that, and
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