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Telling the stories of startup founders and creators and their unique journey. Each episode features actionable tips, practical advice and inspirational insight.
00:00:00:00 - 00:00:31:16
Most of founders have no board for their own organization. They're absolutely alone. Extremely lonely. I personally work nowadays with eight coaches mentor segment sultans in each of the most important areas of the life that I want to master. Somehow. I have my either coach, consultant or mentor that I that I talk weekly, bi weekly or monthly for business performance, hormones and biohacking, nutrition and weightlifting, spirituality, sexual intimacy, personal branding and ontology.
00:00:31:16 - 00:00:48:05
That is why I'm certified to be able to coach in the U.S. eight friggin coaches. Why? Because every time that I have a problem, I challenge or you know something I need? I want to achieve that. I'm pushing limits all the time. I have my team, my personal board of eight players that I consult with, sometimes even link them, and we produce a decision way faster.
00:00:48:05 - 00:01:06:22
Before, ten years ago, it was absolutely alone. I had a great team below on the company, but not for my own organization. We we've got to go. Like we got to go a little deeper than that. Yeah. I mean that's that honestly, it's the first time I've ever heard this on this podcast. It's it may be actually the first I've ever heard this in general.
00:01:07:00 - 00:01:33:12
And that almost like never happens on this, right? You built this basically, you've built a team of you said, eat right, eight coaches. Yeah. Yeah. 907 depending on the month. Right now we brought a ninth because we're working on, you know, very important things with my my partner, my Jade, my fiancee. And we brought a couples counsel that we were going to be working for four months, for the next age, we want to get married when I, you know, have kids.
00:01:33:12 - 00:01:48:20
We moved to the US many years ago. You know, we had some things that we want to master before we get into this, you know, very important stage of kids. So we brought this counselor, and we have the our ninth coach. So is this are they are they rotating in and out. Are they like what I'm just fascinated by.
00:01:48:20 - 00:02:07:08
Like what? Like what does this structure look like. Yeah. Tell you about this organization. Yeah. Your life organization right. What is the structure of that look like? So the structure is like, as as the company has its own areas and verticals, you have marketing, customer service, etc.. I have mine, my own areas that I want to master.
00:02:07:12 - 00:02:30:02
I want to master question for myself. Right. Exercise my hormones and, you know, personal well-being, my spirituality, etc. so I see that those as areas of my company, my my my, my fiance, etc., and I and I try to being the best coaches, mentors are consultants or counselors from around the world, but I can consult depending on the schedule.
00:02:30:02 - 00:02:49:10
Sometimes how it's where, you know, once a week, once every two weeks or once a month, depending on, you know, the, the, the cadence of that, the topic or the situation that I mean, if I'm in the middle of an M&A, of course, with my business consultant, I'm going to be working closely now I'm working closer to the intimacy part and the sexual parts and the kind of the, the couples part, just because we're more focused on that.
00:02:49:10 - 00:03:08:06
And many times we do meetings that we know we link two of those consultants because I want to produce a decision that has no two sides. I usually when you talk to a business consultant, it's like business, business, business. When you talk to, you know, your own, therapist or coach, it's like, no, you got to balance more and, you know, be more chill.
00:03:08:06 - 00:03:26:11
And, you know, so I link them, I tell them, okay, we have to produce a decision as an organization, because if not everyone is in its own silo, right. Right. So we create that email sometimes it's like my doctor and my coach is like, we want to push forward, you know, we want to accelerate the growth of this year.
00:03:26:11 - 00:03:49:13
But I need more support on this side. And it's way easier to produce results, decisions constantly and, you know, decide on the changes that we want to go forward so that the team is usually integrated and I feel actually supported the same way as you are a solopreneur versus having a huge team below you. Is that oh, great that, you know, I don't need to be the the most expert guy in marketing and sales and customer service.
00:03:49:13 - 00:04:12:12
You just hire the best that you can, either example centers or inner team. So you don't need to be the best in marketing the person sales, you just delegate. So I'm not the best in spirituality. I'm not the best in sexual intimacy, and I'm the best in personal branding. I have my own coaches consultant mentors, but you can consult in a regular practice so that that my my life organization or company is also thriving, the same as my personal companies.
00:04:12:12 - 00:04:30:12
You know, when you talk about founders, right. One of the biggest challenges that I think you probably see it all the time with founders as well as, you know, they they they struggle with asking for help. Right. And what you're talking about is the exact opposite. I mean, it's it's hard. You you couldn't get more opposite, you know, from what you're talking about.
00:04:30:12 - 00:04:51:16
Right. Where it is literally the other extreme from the founder, that loneliness I'm carrying the burden of the world on my shoulders. No one understands me. I have no help. I'm trying to do this all on my own. Right when I'm in front of people. That the love I. You say that that's the stupidest mindset that you can have as a founder.
00:04:51:16 - 00:05:10:13
It's the same mindset as you would say, like, no, no, no, I should never, you know, hire employees. I have to do marketing, I have to do sales, I have to do finances. Sure. If you want to be a slipper, if you want to be a freelancer, you know, if you want to build a sustainable company that thrives over time and scales, there's no frigging chance they can do it all by yourself.
00:05:10:13 - 00:05:28:19
Yeah. Are you stupid or weak just to get help from a marketing guy? From a sales guy, right? Oh, of course, unless you're building your team right from ego reason, the most people don't do that for their own life. Yeah. Do you really think that you're the best in sexuality? The best as a doctor? The best nutrition is the best way.
00:05:28:21 - 00:05:50:12
Of course not. It's obvious. I can see it on a doctor rather than on experts on other fields. How did you get to that realization? Was it part of your journey that helped you learn that? And what was that? The only AF did it again. You were what I will. I was lonely and so I you can you can say fuck on the podcast okay.
00:05:50:13 - 00:06:14:13
Yeah, yeah I'll fuck in your journey as a founder. You were that way. Okay. Slowly. Because here's the thing, you know. Yeah. We had no very big shut investors from in your early stages, Skype and Facebook. But then after 1 or 2 years we did a management buyout because some other countries, no, like Brazil or Australia or growing way more than Argentina.
00:06:14:16 - 00:06:34:05
So there was an opportunity for us to do a management buyout, but then we didn't have any more of those, you know, that smart money that was teaching us and helping us, my co-founder, amazing guy, and I love him, but he wasn't my boss, so it wasn't I mean, it was learning us. You know, I was a co-founder, and, you know, my father comes from education, so, I wasn't learning the match.
00:06:34:05 - 00:06:51:21
I don't have any older brothers. You know, I was very lonely, and I. And I knew, I, you know, I was 26, 27 years old. I had 100 employees. We were $20 million a year in revenues in Argentina and had no team. For myself, I'm like, I'm producing like very impactful decisions every single day for my company and for my life.
00:06:52:03 - 00:07:09:11
And I have no support whatsoever that this doesn't make any sense. It's like giving a junior guy a huge panel and telling him, like, okay, you know, go humble. It makes no sense. You need a, you know, a CPA or a finance consultant in order to learn. So I saw that my whole life, an organization, and I said, okay, this this doesn't make any sense.
00:07:09:13 - 00:07:29:01
I have to it's like, imagine tomorrow you will be the president of the United States, and you have no consultants, no advisors. You got to deal with yourself. You say, like this friggin mental, right? Deal with the whole country. You know, you got a lot a huge team of concept. It's obvious. So for me, it was as that obvious for my own life and company.
00:07:29:07 - 00:07:47:14
So I started creating teams. I say, you we co-founded the Argentino game. I have my own two Wainuiomata community. I need a business mentor. So I went to yo. I got, you know, I was a guy that I read, admired. I said, I, I want, I want you to be my mentor. I will also mentor other, folks, you know, to to be back.
00:07:47:16 - 00:08:04:06
And then so I started, you know, I started with a coach and then I started seeing the doctor and the money for performance. Then I, you know, I started developing my, my spirituality, meditation, Buddhism. So I said, say I need to like, master something, you know, this is too big for me. And so slowly and steady I started building my own team.
00:08:04:06 - 00:08:28:10
And that's why nowadays I happen to own this amazing team. I'm super supported and, you know, because I'm pushing my limits on every single area of life, like relationships, my personal life, and moving through countries or sometimes continents. We used to live in Indonesia five years ago. You know, so many things we're trying to achieve that now. Everything that I need to stop, I just go to the team, you know, a producer decision and execute.
00:08:28:12 - 00:08:37:20
It's not that easy, but it's why I then have to figure out my myself right.