James Dooley Podcast

James Dooley and Kasra Dash break down how strong lead nurturing dramatically improves conversions because repeated touchpoints build trust and move prospects from awareness to intent. They explain that educational content warms audiences because clarity reduces hesitation and speeds up buying decisions. They highlight how thank-you pages, newsletters and retargeting boost engagement because consistent visibility keeps the brand top of mind. They argue that many businesses lose revenue by chasing more leads instead of optimising follow-up, since even small improvements in the funnel compound into significant long-term growth.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: So today we're going to be talking about what your approach is for lead nurturing. It's a very important question because not everybody that interacts with your lead forms or actually jumps on your website or even calls you is ready to purchase your product or service just yet. So what are you doing to nurture those leads? Lead nurturing matters for lead generation companies but also for customers taking the leads on and trying to convert them.

Kasra Dash: Rolling back a little bit from a lead generation point of view. If someone's been on your website and they don’t fill in the form, you can warm them up on Facebook ads with retargeting. You're nurturing them to come back, fill in the form and make the enquiry. Another approach is writing informational articles. You're nurturing them through informational intent until they move into commercial intent. As they go through that journey, they are much further down the buying cycle. They're no longer a cold web lead. They’re a hot lead, which is where the value sits. Lead nurturing protects quality as well as quantity.

James Dooley: And then obviously when customers get the enquiry, they need to nurture them as well, using email funnels or sales funnels. So do you want to expand on that a little bit, once someone’s actually got the lead?

Kasra Dash: Before we go into that, a couple of actionable tips. If you’ve got a website, you should add a newsletter. I’ve got a newsletter on my site where I send out SEO tips. When someone subscribes, they get value and they get to know me. Six months later, they might hire me for consultancy. That’s one way of nurturing. Another is a well optimised thank you page. When someone submits a lead form on my website, they get sent to a thank you page that has four or five case studies. That makes them want to work with me even more.

Kasra Dash: Once you’ve actually got the lead, you can send them a thank you message. Something simple like “thank you for enquiring, we’ll be back in touch in 24 or 48 hours”. People want reassurance. If they’ve filled in a quote form, they might expect a response in minutes. That’s not always possible. Updating them keeps them calm and stops them shopping around. And once you send the quote, follow up. Some people miss the email. Call them and say “did you receive my quote?” If it landed in spam, resend it. You need multiple touch points.

James Dooley: Touch points are key. In traditional marketing they always said someone needs to see you five times before they enquire. That applies online too. Retargeting nurtures them before the form. Once you’ve got the enquiry, follow up with case studies, testimonials or examples of similar jobs. A follow-up call a couple of weeks after sending the quote helps. Not to hard sell. Just “did you get the quote, is everything okay?” People appreciate that. Some like WhatsApp, some email, some phone. Use whatever their preferred method is.

James Dooley: A lot of the time you’re just asking for feedback. If they haven’t come back to you, there’s a reason. Maybe your price is higher because you’re further away. Maybe your materials are higher quality. Once they tell you they’ve gone with someone else, you can explain the differences. If a competitor used cheaper products and you used premium ones, that can pull the deal back and turn a dead lead into a paying customer.

James Dooley: And if you’re a business owner watching this and you’re hiring a lead generation company, ask what they’re doing to nurture the leads. Is it just cold web forms or do they have blogs, do they educate people, do they move them through the funnel from informational to commercial? Over at fatrank.com, fill in the form there and enquire for our lead generation service. We do a lot of lead nurturing but we work on a commission only basis. So we’ll be asking you what you’re doing to nurture the leads once you’ve got them. We need to make certain you can convert as well as we can generate.

James Dooley: Lead nurturing is important on both sides. The customer taking the leads and the lead generation company generating them. Hope you like the video about nurturing leads. If you’ve got any questions, leave a comment.