In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon.
Everything from how the idea emerged from Bezos’ morning puttering time to the cognitive load customers experienced pushing a button to order a box of sweets and eventually to products like detergent.
Even though the product was discontinued, the learning they captured along the way influenced other Amazon initiatives such as Alexa, smart subscriptions, and auto-stocking appliances.
Pat shares his perspective on entrepreneurial thinking and building a culture of experimentation from Amazon, but also his time in leadership roles at companies like Autodesk, Microsoft, Google and Zendesk.
We wrapped up our conversation with the challenges of scaling ideas, and the future of machine learning in commerce with his latest endeavor, Moloco.
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What is How I Tested That?
Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.