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Prospecting on Purpose is Forbes meets Saturday Night Live - it’s *the* show for everything prospecting, sales, business, and mindset.
As business grows more complex, the biggest opportunities emerge when we learn beyond our own industries. From hospitality and design to technology and travel, this is where professionals come together to exchange ideas, uncover new perspectives, and prospect for business with creativity, authenticity, and intention.
Hosted by Sara Murray, a heart-centric sales champion, each episode helps you raise both your vibes and your game. Sara's playbook is simple - ABAV: Always Be Adding Value. Embrace your authentic self, lean into your unique strengths, and sell the outcome instead of the product or service.
Join Sara each week as she sits down with world-class thought leaders to unpack today's business strategies, mindset shifts, and relationship-driven approaches to growth, giving you practical ideas you can put into action right away.
Connect with Sara: www.saramurray.com IG: @saramurraysales LinkedIn: www.linkedin.com/in/saramurraysales/
Sara Murray - Prospecting on Purpose®:
You're listening to Prospecting on
Purpose, where we discuss all things
prospecting, sales, business, and mindset.
I'm your host, Sara Murray, a sales
champion who's here to show you that you
can be a shark in business and still lead
with intentionality and authenticity.
Tune in each week as we dive into methods
to connect with clients, communicate
with confidence, and close the deal.
Hello, hello.
Welcome back to Prospecting on Purpose.
Welcome back to what I am officially
calling season four of the show.
If you have been following the show for
a while, you may realize it's June 2026,
and we went on a very long unintentional
hiatus, to the tune of about a year.
And so it wasn't planned, it wasn't
on purpose, but that's what happened.
And so this episode is just a really
quick welcome back, quick catch up,
where I've been, what's going on
behind the scenes, what's to come for
Prospecting on Purpose moving forward,
and some of the great guests that we've
already interviewed and will be rolling
out over the next couple of weeks.
So it's a short episode,
but a big roadmap.
The first thing I wanna start
with was really where I've been.
And the honest answer is, if
you've been following along with
the show, year three in business
was when things really took off.
All of the different seeds that
I had been planting came to
harvest, which was wonderful.
But I got really, really busy.
Travel was busy, my client
deliverables had to take priority,
and unfortunately the podcast had
to be what, what was put on pause.
The next episode we're gonna get into
is around handling overwhelm, because
in that period I, I was going through
some overwhelm and I wanna share
what I learned from that experience.
So stay tuned for our next episode,
"8 Tips to Handle Overwhelm".
Before I tell you what's new with
the show, I wanna just give a few
highlights from the last year, because
they are the reason that the show
was on pause, and I believe there's
a lot of value to the journey.
And for the folks that have been with
us since season one, I'm so grateful for
you being with me along for the ride.
It's been really fun.
2025 was an amazing up
level for the business.
I have had the chance to do a couple
of different international speaking
and training opportunities, which
has been a really big dream of mine.
The business is called Mermaid
International for a reason, and
I feel so lucky to have contacts,
and a big network around the world
and clients, around the world.
So I, I've been on a lot of planes.
I've been doing a lot of speaking gigs,
a lot of client trainings, a lot of
sales trainings, industry conferences.
I have been in rooms with leaders
that I admire, in cities I've never
been to before, and I've been doing
a lot of different interviewing
and lessons learned along the way.
one thing that was fun too, I was
a story producer for two seasons,
season five and six, of Project
MFG's Clash of Trades on YouTube.
That is a reality show shining a
light on the labor shortage of skilled
tradesmen and women, which actually
impacts every industry that I serve.
from commercial construction,
manufacturing, technology, to
engineering, team members at hotels,
there's some staffing shortages there.
So it's been really fun to be a part of
that and give back in a different way.
And what's funny about story producing
on a reality show is it's honestly not
that different from producing a podcast.
You're finding stories, you're
interviewing people, you're finding
different angles of which- Would be
interesting for a viewer to care about.
And so it's funny, you know, that building
the podcast led to some of my biggest
clients, led to my business coach, Raul,
led to the Clash of Trades opportunity.
So it's been really cool to trace the
clues back and see where they've led.
On the client side, I've been working
with dozens of different teams utilizing
the Prospecting on Purpose sales program.
And so that's really broken
down into three parts.
We do a pre-call with leadership
to understand what are the team
goals, the organizational goals.
Then we do an in-person day that's
customized around that team.
So we'll go through skills building.
And at the end of that in-person day,
we come out with a roadmap together of
what they're gonna be focusing on for the
next ninety days, six months to a year.
And then part three is
I'll hold them accountable.
And so it's been so, so, so fun, like
beyond fulfilling to see the results
from those in-person days and the
results from those, that time together.
Every single team is thriving.
One team has already hit last year's
full sales number at the end of May.
Another client increased their close rate
from twenty percent up to thirty-8 percent
in the past year from working together.
So there's just so many wins from
clients taking that action, taking
that risk, deploying the frameworks,
holding them accountable, and just I'm
just celebrating right alongside them.
It's been so awesome.
another thing that's been keeping me
pretty busy is a lot of different events.
I truly believe in in-person connection.
I think it is the catalyst for
relationship building, especially
with all the AI noise that
we're navigating right now.
So retreats, industry summits,
networking events, panel events,
vendor events, client trips.
It's been, um, a lot of organizing, a lot
of executing, but it's something that I
am, that I'm good at and I like doing.
So it's been cool to add that
as a service into my business.
and then of course, I've been
attending other people's events
and learning right alongside them.
So if you are someone who doesn't like
to travel, doesn't like to go to industry
conferences, but you wanna stretch
yourself, I highly encourage finding
opportunities to get together in person.
I also stepped into a new
leadership role with the Female
Founders in Hospitality group.
I serve as the head of
internal programming.
It's been such a joy to put
together, things that help our
founders build their business.
And because of that, my network
has expanded exponentially in
the hospitality industry, in
the travel and tourism industry.
I'm learning so much,
and it's been so awesome.
The list goes on, but you get the picture.
Business is good, and none of this
happens without the clients who have
hired me, the people who have referred
me, to my friends and my peers who have
championed me, and of course, to my
lovely, lovely, lovely podcast listeners.
I am so grateful for
every single one of you.
I really can look back and piece
all of these little breadcrumbs
back to the podcast, so I'm so
excited to have it back on the air.
Moving forward for the podcast, just
a couple, behind-the-scenes things.
We have a brand-new look, so
we did a little rebrand for the
Mermaid International brand and the
Prospecting on Purpose brand, so
you're gonna see a new visual identity.
We're up-leveling.
My clientele is really luxury, and
I love that, and I wanna make sure
that we continue to service and
show up in a luxury way because
that is going to be the future.
And so I'm gonna be here right
there with you along with the
forefront of what's next in, in
delivering a luxury experience.
And that could be a CNC manufacturing
machine, or it could be a five-star hotel.
We're able to deliver that same experience
with these frameworks, with these
lessons, so that's been really fun.
And then, of course, even while
the show's been on pause, I've
been meeting incredible people,
so many impressive people.
I've been recording amazing interviews.
We have a stack of guest interviews
ready to go, so I'll share that with you.
The next few episodes that we
are rolling out, you are going to
hear from Melissa Mayer, who is
the former CMO of Expedia Group.
Melissa has started her own executive
coaching firm, and she has a book
that she just released, bestselling
book called Holding Your Own.
So we have had Melissa on the show.
We're gonna talk about executive presence.
She's a great person to have
in your network, so make sure
you tune in for that one.
We also have interviewed David
Newman, who's the founder of Do It
Marketing and Do It Sales, and he-
David's just such an amazing energy.
We had such a great conversation around,
authentic salesmanship and how to market
and sell without losing your soul,
which I think you're gonna really enjoy.
We also had Bart Burkey.
He's a former sales trainer
from the Ritz-Carlton Group,
and now he runs his own firm.
Bart and I were fellow speakers at
the New England Inns and Resorts
Association conference this past November.
He has a beautiful view on what
he calls humanality, how to be a
good person in business, and he's
just super warm and super wise,
and I think you're gonna love him.
Lavelle Casiero, she's the
former Senior Vice President
of Strategy at PM Hotel Group.
PM Hotel Group is one of the
major hotel ownership and
management firms in the country.
She has an incredible story, an
incredible personal story, and so
she started her own firm and her own
podcast around helping people become
unshakable and how to really stay calm
and present in the face of uncertainty
or in the face of trauma and hardship.
So I think it's something
the world needs right now.
You're gonna really
enjoy Lavelle's energy.
And then last but not least, one
of the next upcoming guests we
have rolling out is Jordana Cole.
So she's a TEDx speaker.
She's an adult learning expert.
She's also an improv comedian.
And we dug into what do you do when
you don't know what to do next?
And it's something that hits all of us
because that's the world we live in now.
But what I love about Jordana is she
gives a lot of tactical strategies.
So there's nothing vague.
It's very hands-on.
So just a little preview
of what's to come.
There's many more.
We've got a lot of great
interviews on the calendar.
We also have a lot of solo
episodes, which I love creating.
They do take a lot of time, which
again is why they had to drop.
But next episode you're gonna hear is
"8 Tips on How to Handle Overwhelm".
That is just one of the many topics
that we have on the docket because in
this past year, I have grown so much
personally and professionally from
deploying things with my clients that
works, from making mistakes, because
that happens literally every day.
So how can we, power
through and learn from that?
And I'm really, enthusiastic about
where things are going and where
they're gonna continue to go.
So just to wrap us up, to the listeners
who have been with us, through the show
of seasons one, two, and three, your
reviews, your DMs, your feedback, your
encouragement, they mean so much to me.
I cannot put words to it,
especially when I started the
business, there were no clients.
There, there was no money.
So I had to really pour energy
into this, and it's been such
a beautiful experience for me.
So I just appreciate you.
I have missed you, and I
am so happy to be back.
So thank you so much for being here.
Thanks for coming back.
Welcome to season four.
We are back, baby.
I am super pumped.
stay tuned for our next episode,
"8 Tips to Handle Overwhelm",
and our guest episodes rolling
out over the coming weeks.
Thanks so much.
See you next episode.
Thank you so much for listening to
the Prospecting on Purpose podcast.
If you loved what you heard today,
subscribe to the podcast and
please rate and leave a review.
For more info on me or if you'd
like to work together, feel free to
go to my website, sarahmurray.com.
On social media, I'm usually
hanging out @sarahmurraysales.
Thanks again for joining me,
and I'll see you next time.