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Do Good Work is not a label but a way of living.
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
It is the hidden inner beauty behind the struggle to achieve excellence.
It is not perfect but imperfect.
It is the effort, discipline and focus that often goes unnoticed.
The goal of this podcast is to highlight that drive.
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
Do Good Work,
Raul
INTRO
PODCAST
Speaker: If you're looking to enter a
new market with an existing service, or
you're launching a brand new offering, or
you're capturing market share during times
of disruption, here are three strategic
lenses that I use with my clients to
navigate market expansion and innovation.
So here it's important to what we're
gonna be looking at because you have
limited time, limited energy, personnel,
and money to grow your company.
Either you're bootstrapped or you're
just using your profits to expand.
And literally most of my clients are just
like you bootstrapped or using our own
profits to go ahead and make expansions.
And what we want to do is identify
where we're gonna be looking at
first, and then take micro steps
into testing our assumptions and then
getting market validation in order
to actually execute the decision.
So here are the three lenses we look at,
and we'll dive in one-on-one together.
The first lens is to identify
historical context and qualification.
So depending on what you want to do,
you wanna identify, okay, if here's
my service or the new offering, or
the new market, I want to enter,
what's historical about that?
What are the facts that I can gather?
Not opinions here.
We wanna put opinions to the side, and
they're gonna come in the next step.
But here, what are the.
DA data points that we can
collect to identify the
viability of this opportunity.
We also wanna make sure that whatever
the decision factor is, if it's a new
market, new offering, new expansion,
what does that, what is our criteria
for this to be a success for us?
And is that criteria that we set in
alignment with the company goals and
in alignment with our capabilities,
simply because you can go into a
new market or create a new offering.
Doesn't mean that you should
or that you actually can.
Because if an opportunity comes, I
have a client right now literally
who's saying no to a big opportunity
simply because they don't know if
that is the right fit for them.
It's putting it on pause.
We're not actually saying no
immediately putting it on ice,
but it's important to identify.
If that's a good fit, how do
we know it's a good fit for us?
And then the third is to identify
the risk versus the upside.
And how do you quantify with numbers,
again, facts and not opinion.
How do you quantify those right now?
And the goal of this lens, this first
step to look at historical context
and qualifying, the opportunity is to
eliminate bad ideas because of something
that you think would be a good idea
before going through this exercise.
You will weed out the bad ideas
and only be left with a simple few.
Now with the ones that you have,
the second lens we want to use
is looking into the future.
No one can predict the future so I
do recommend looking at reports and
forecasts and market trends, which are
good, but we have to take a step further.
You have to identify first, second,
and third order consequences
of what might potentially.
Happen if the forecasts play
out or even different scenarios
of what might happen here.
I would actually use AI to help you
come up with different scenarios and
models to identify what could be the
possibilities, the first, second, and
third consequences if this market pans
out or if this opportunity pans out, what
are the things that we are not seeing in
our conversations at the executive level?
A simple way to put this is.
If this were true, if this thing
were true, how would this affect X?
Or if X is true, how does that affect Y?
And that's important because
some things are interconnected,
other things are not connected.
So I would have you discuss and
analyze what is the potential, like
what are the forecasts telling you?
But also if those were to
pass, what would open up?
Is there legislation that might change?
Is there different regulations
or rules that might change?
Are there different market segments that
might be created or a category that is.
Yet to be created that you should be
looking at the reports are not looking
at because it doesn't yet exist.
Now, since we're dealing with
hypotheticals here, a lot of
the things that we don't know if
they're gonna happen, we gotta go
to the third lens to ground us.
The third lens is un.
Changing principles.
Principles are like foundations
or laws, like the law of gravity.
Doesn't matter if you don't
believe in the law of gravity.
When you wake up tomorrow,
your foot is gonna go down.
When you jump, you're gonna come back
down unless you're in Mars or in the moon.
But the law of gravity exists.
So you gotta look at what are
the principles in our market and
our offering and the opportunity.
What are the external factors at play?
The macroeconomic social behavior.
What are the consumers doing?
What is changing and what are the
principles and dynamic and the forces
at play with the lenses that we're
viewing so that we can anchor the future
possibility towards what currently
exists based on what we can qualify as
an opportunity that we wanna work on.
So once you've identified these
principles, you've anchored them to
your thinking and lenses one and two.
Now you have a working hypothesis.
Now you have a set either one,
two, or three options to go with.
Now you can take action, experiment, test
the offer, go to market, and then from
there you can identify the next steps to
expand either with your new offering, a
new service, a new market, or capturing
market share in times of disruption.
Thank you for listening to the podcast.
If you'd like to get more of
these podcasts, please go ahead
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If you have any suggestions or questions
that you want me to answer on the
pod, or you have a guest that you want
me to interview, please go ahead and
email me all of your suggestions and
questions at podcast at do good work.
io that's podcast at do good work.
io.
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Podcasts, and from there, you
can leave up to a 5 star review.
I would greatly appreciate that.
If you'd like more free resources where
you can get my best strategies to help you
increase your company's performance and
scale profitably, where you can get hand
picked articles to propel your growth, and
you can get trainings and discussions that
I give freely online, as well as low cost
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You can get all of that
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resources Now, if you'd like to accelerate
your progress and shorten the gap between
information and action and start seeing
results in your business, let's work
together to increase your company's
performance and scale profitably and
serve more clients without the overwhelm.
You can request a free clarity call
to see how we can best support you to
reach your goals by going to DoGoodWork.
io forward slash apply.
Again, that's DoGoodWork.
io forward slash apply.
As always, it's an honor to be
a small part in your journey.
This is Raul Hernandez.
Do good work.