Dru's Notes

One label manages expectations before users can form the wrong ones. It gives you permission to ship fast.

One label manages expectations before users can form the wrong ones. It gives you permission to ship fast.

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Dru Riley

Founder of Trends.vc

One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.

One move frees you to ship ugly without apologizing for it.

Call it v0.1.

That label changes expectations.

"This is early. It's rough. But it works."

The version number handles objections before users can raise them.

V0.1 signals:

- Skateboard stage
- The roadmap is real
- The mess is intentional
- The user joins the process in progress

It also tells you something. If people use v0.1 despite the rough edges, you have signal. If they leave, the value needs work. Now you know.

Version number manages expectations. It gives you permission to ship fast.

What could you ship today if rough was the point?

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