Subscribe
Share
Share
Embed
Welcome to Suite Independence, the podcast designed exclusively for established beauty professionals ready to transform their careers and build the salon business of their dreams. Hosted by industry veteran Kristin Kienzle, founder of Utopia Modern Salon Suites, this show is your essential guide to thriving independently in the beauty world.
Kristin, with over 34 years of experience, understands the unique challenges and incredible opportunities you face. She created Utopia to be a supportive, inspiring community where independent beauty professionals can flourish, and this podcast extends that mission directly to you.
Forget the styling tips; we're diving deep into the business and personal development aspects that truly empower your success. Each episode offers insight, inspiration, and clarity to help you succeed and build your career in a healthy way. Whether you're looking to grow your client base, refine your business strategy, enhance your financial literacy, prioritize your well-being, or ultimately own your own salon, Kristin shares the wisdom and actionable advice you need.
Join a community dedicated to empowering beauty professionals to reach their full potential, ensuring their businesses thrive and afford them the lifestyle they desire. Tune into Suite Independence and start building the vibrant career and fulfilling life you deserve.
Ep05
===
Kristin Kienzle: [00:00:00] Welcome to Sweet Independence. Today we're going to be talking with Brooke, owner of Brows by B. And we're going to talk with her about boundaries, branding and how that creates an exceptional customer experience.
Welcome back to Sweet Independence. Today we get to talk with Brooke, owner of Brows by B and the Brow Battalion. Thank you for being with us here in your beautiful suite at our Tyler Point location. [00:01:00]
Brooke Bemis: Thank you for having me. I'm so excited to be here today.
Kristin Kienzle: So tell us how you ended up here at this location and how you ended up opening your second suite at this location.
Brooke Bemis: Yeah, so, I started Brows by B about nine years ago. I was working out of a little salon in Mays. Before that I worked at the Benefit Brow Bar. So it's been, it's been a journey. I will say that I've been a few stepping stones till I got here, but I'm happy to be where I am now. I feel like it's been a really great opportunity.
But I started at a salon. I worked there for about two years before I moved along on to, so salons, which is kind of like a suite just like this just up the street. And I did that for, I was there for about five years. Before I decided to come to Utopia, which
Kristin Kienzle: is, were you doing brows or were you just, were you an esthetician doing everything.
Brooke Bemis: So I started out doing everything I did. Wedding makeup, surprisingly. I've done brows. Body waxing and a little bit of everything. [00:02:00] I think that was my biggest thing was trying to find what I loved and brows became that for me. So I decided to niche down. So I've been niching down for about six years now.
Um, And brows is all I do. So when did you start brows by b as your brand name
brows? YB started in 2017 after I left Benefit. I saw a. Kind of opening for brows in the world. I feel like not a lot of people understood what just, oh, you just go and get your brows done at a place that just strictly does brows.
So I think it was just one of those things for me that I wanted people to understand that. Brows can be an experience and it can be something where you don't feel like you're gonna go somewhere and get your brows ripped
off. Mm-hmm. Um, It's just
somewhere you can go and it's just a really fun experience.
So
Kristin Kienzle: there's a lot of confidence in seeing someone for your brows who only does that.
Brooke Bemis: Yes, yes. I've built clientele, clients that have seen me since I worked at Benefit, which I think is crazy. I still see them to [00:03:00] this day. It's just something that has stuck with me and I've just. brows are. Just my thing.
So.
Kristin Kienzle: Well, I know that the students and professional estheticians who know of you are very inspired by you. And so tell us a little bit about what got you from there to here, because I think sometimes we assume it's been easy and you're just good at brows. And here you are opening your second suite, launching B Bra Battalion, and it's just been a cakewalk.
Tell us what got. You here?
Brooke Bemis: Yes. I think it's funny you said that because I've had a few girls in the industry reach out, be like, you're always doing something new. And I, I feel like I always am, but I feel like that's the biggest thing for me I've noticed is I'm content with what I have, but I feel like I've always wanted to do more.
I feel like I'm always needing to do more. And whether that's with services, having the best products on the market or creating those products, I feel like that's been the thing for me, that I want to create that [00:04:00] space for other aestheticians or cosmetologists where they can come and feel like they have a place that they can learn.
Kind of have that experience. So that's been the biggest thing for me, is creating that, I think, 'cause I never had that. That drive, I guess I've have in the grit that I've had all these years. I'm constantly working. No matter what I'm doing, even if I'm not at the salon, I'm always working, even if it's on my computer, in my office at home or brainstorming a new product or idea.
I feel like I'm always doing something. And. Not a lot of people have that. I feel like. So
Kristin Kienzle: you and I have that in common. We've shared about that with each other, that we are content, but we're really never content. We're always thinking about the next big thing. Like, Ooh, I could do this. Yeah. My
Brooke Bemis: brain is constantly spinning.
Like I always have something exciting. I actually just started on new limited edition products. I guess I, it's out in the world now, but I am working on products for the holiday season now. So exciting to get those out for other. Estheticians and stuff. So I'm excited [00:05:00] about that.
Kristin Kienzle: So tell us a story about what it was like when you started and you were trying to just build a clientele before you even knew you wanted to be a brow specialist.
How, tell us the story about how you had to work. After school.
Brooke Bemis: Oh my
Kristin Kienzle: God. After you graduated from school?
Brooke Bemis: Yeah. So even when I was in school, I was serving I actually worked at Bricktown Brewery. I would go to school nine to five, and then I would go and serve till 11 o'clock at night. I did that outside of school too.
Once I graduated building my clientele, I. Serving. Um, in
the mornings, if I was working lunchtime or I'd, and I would work a like five to nine every day at the salon, just trying to build clientele, I would literally work when anyone needed in. It didn't matter what the time was, I was working. I was constantly posting on social media.
That was the biggest thing for me before, and afters were huge. Mm-hmm. I feel like I was always posting and I think that set me apart, especially when social media was getting big with. [00:06:00] Everyone posting and stuff. So I think that's just what kind of made me just continue to build clientele and everything.
But I did wedding makeup. I was at like wedding venues on the weekends. I was doing body waxing. I just did everything and. But it comes to the point where you gotta find what you like and what you wanna like niche down to. So that's when I decided to do just
Kristin Kienzle: brows. How did you figure out that it was brows?
Brooke Bemis: I think brows are a great money maker. I think it's, it can be a quick service, but it's not a quick service, I think. Attention to detail's huge with brows, and I think I made that an experience when I had clients come in. They kind of knew that that was like the thing that I liked to do. And I mean, my title brows by BI feel like I needed to niche out probably sooner than later, but, So
Kristin Kienzle: you had your brand name before you? I did. Went all brows, yeah. Oh, that's
Brooke Bemis: interesting. Yeah, I, so my friends have always called me B I think that's been the thing for me [00:07:00] forever, since being in high school and stuff. But I think when I was deciding to leave benefit and go and do my own thing, I was like, I have to have a name.
Like what am I? What's it gonna be? So brows by B came up, so I just stuck with that, but I still did everything. But now my name obviously is all that I do now, so it just makes sense.
Kristin Kienzle: Talk to us about your branding. You are excellent at branding. How did you get excellent at branding? Everything, including your vehicle is pink.
I saw a video of you, video of you I know. Traveling with a pink suitcase. Yes. Um. Talk to us about branding a little bit and, and how you figured out that that's part of what you needed to do to be this successful.
Brooke Bemis: Yeah, so branding yourself is huge. I think that's with anything. And everyone knows me by pink.
Everyone knows Brooke is pink. So, whether I'm wearing it, I drive it. Whatever I do, it always has pink in it. But I think branding, it sets you apart from anyone. I [00:08:00] think if anyone's scrolling on Instagram or anything and they see that pink pop up, they know that it's me. And when it comes to marketing, it just comes natural to me.
My mom's really great with marketing. She's an independent sales rep, and so she does all of her marketing and stuff too. So I think it's just one of those things that has just come so natural to me. I have an eye for it, just like I do brows. I'm just, I don't know. It's just one of those things that's easy for me to kind of grab and I have specific ideas that pop up and I just kind of.
Jumble it all together.
Kristin Kienzle: Well, I have to say your branding is so strong. Thank you. That I broke out my one and only pink shirt for today. She did.
Brooke Bemis: I don't think I've ever seen Kristen wear pink.
Kristin Kienzle: Never. And every time I take a trip to the Goodwill, this always almost gets put in there. I dunno why I kept it, but maybe it was for today.
So yes. Enjoy. 'cause you'll never see it again. I know, I know. But, but anyway. Yes, you are. Are very clear on your branding. When did you determine that you were ready to be able to leave serving and whatever other [00:09:00] gigs you had going and go all in on your business?
Brooke Bemis: Yes, that's a good question. I. I also was a cheer coach while on top of serving and working my business. I feel like I did everything all at once. But I think what made me decide to really like come down and just do my business was it was either all or nothing.
I like go into one thing or I don't, so I think I really decided to just niche down and do everything, was when I just realized that I could. Literally make this my main focus and this is all that I was gonna do. And I think that's when I really took off. That was around the time when the world was shutting down and things were happening and I was like, I really have to just put my whole entire life on my business.
And I did that. I mean, I was scared. I had no idea what I was doing. I really still don't know what I'm doing. I just kind of do it. It's working. But I think it just takes a certain amount of. Just love for what you do and passion and everything like that to really just [00:10:00] give up everything else and just fully focus on my business.
Kristin Kienzle: So did you find that you took all of the energy you were pouring into serving and coaching cheer, you put that into your business? Did it work out the way you'd hoped? Oh,
Brooke Bemis: absolutely. I think it made it even bigger. I think that's when anyone says like they're scared to give up something, and I'm like, no, you need to go for it.
'cause that's when you need to jump and that's when you need to make those big decisions and 'cause it's gonna be good regardless. And proof of that, I feel like,
Kristin Kienzle: so while it's true that when you're fresh out of school as an esthetician or a hairdresser, you have to have another job while you're building your clientele and building your business. But there is a point, obviously, that you figured out when you have to drop those other jobs and put all of your energy into the business you're building, was that.
Terrifying. Or did you have the confidence that it would work out for you?
Brooke Bemis: It was terrifying. It was scary. I think at one point I was like, how am I gonna make this work? But I think those hours that I was serving, I was putting towards [00:11:00] my business and I was able to really focus on my business and do what I needed to, to make my business grow.
And I think it was giving up those jobs that made me grow.
Kristin Kienzle: Do you think you should have left those other jobs sooner?
Brooke Bemis: Oh, for sure. Yeah. I really think I should have. I mean, I'm almost 10 years into this. I think I was so burnt out on school mm-hmm.
That I decided to take some time off. But I think that year I should have just really jumped in and dived into brows and kind of done what I did. It's just different now. I think I've noticed that. The market and the industry the way that it is now is so different from when I started. And I think that's kind of what I am seeing now and kind of like what I've struggled with is that it's so much different and you really do have to work towards it.
And I just, I just hope that in a lot of people coming out of school now don't realize like that they realize that
it is a lot of work and they have to put in the hours and they have to do all the things to get to where you wanna be.
Kristin Kienzle: So obviously [00:12:00] you're well trained, you're very good at what you do, but what else is it that sets you apart from just your skill and your business mind?
Brooke Bemis: Yeah, so I think I've created an experience with my services and I've created a hype, I think the biggest thing mm-hmm. A lot of my clients know and new clients that are coming in, I create a hype with my services. So you have to be on at a certain day of the month, a certain time to get you to be on my books.
I've done that just to create a little bit of control with my schedule in my life. I want you to tell us how that works 'cause I love what you do. So this kind of came to me a few years ago, I think. I just wanted a little bit more control over my schedule and everything like that. I mean, I've worked the long hours, I've worked the Saturdays and done all of that.
Well, now I'm just a, I work four days a week and I'm doing trainings on the weekends and everything like that. So
Producer: I
Brooke Bemis: wanted control over my schedule. And to find just that like, excitement instead of, this isn't just like an everyday where you walk in and just get your brows waxed [00:13:00] really quick. I wanted it to be just an excitement. Everyone knows when they walk in my room, it's always pink.
It always smells like watermelon in here. That's my scent. Everyone knows that. Mm-hmm. Everyone knows that I'm gonna have drinks and snacks for you. Everyone knows that. There's always gonna be a spot for you on my schedule if you do book in advance. And I think I created that excitement and hype over that to make sure that, oh, if I'm not on her schedule at this time, I'm not gonna get an appointment with her.
And I had wait lists 50 plus on a, on a wait list at all times. I was completely booked out for months. It's, it's stressful and it's, it is stressful 'cause it's like trying to get. The client's in that you're, that are on your books, but also trying to figure out how you're gonna make it work with all these people on a wait list.
But I think that's just been the control over my schedule is the biggest thing, and being able to kind of create that experience to be like, oh wow, I want to go see brows by B for my brows. You definitely do that. Well, so tell us how that works. What happens on the first of the month?
So the first of the month of [00:14:00] every month, the following month will open.
So for example, October 1st is when my November schedule just opened. So, all clients know they can go on at the first of the month at noon and my schedule launches and they can go all book their appointments. So in our industry, we're taught, I think, to pre-book. And I do not do any pre-booking in my studio.
The reason being I think is because this creates just. This huge thing of cancellations. I would have a ton of cancellations the week of because clients would forget they had an appointment. But I think giving my clients the control over their appointments and the times that they book, they know that's when they can make it and they're not gonna cancel.
I really have. Very little cancellations anymore because of that. So
Kristin Kienzle: it works very well for you. Thanks. I, I, I agree. I think pre-booking has pros and cons. I think it's great when you're building to ensure that yes, you have a client coming in next time, next month, but I do think in order to grow, you have to figure out mm-hmm how to [00:15:00] make room for new clients.
And scale your business?
Brooke Bemis: Yes,
and there's been a few times that I've had to completely stop taking new clients 'cause I'm just so booked with my current clientele. But I'm at a time right now where I'm focusing on trainings and everything. I have completely gotten rid of evenings. So I only work until five now.
Which I've lost a few clients because of that, but it's just kind of growing pains. It is what it is. I miss them, but it makes room for new clients and I'm able to kind of control that as well so I can kind of set my schedule the way that I need it to be so I don't feel so overwhelmed. 'cause I've, I've been there before.
It's, it's a lot as a business owner, so.
Kristin Kienzle: I want to talk about trainings, that's a whole new adventure for you. Yes. And I also wanna say that because of your busy schedule. I see one of your trainees For my brows, yes. And I'm very confident she'll do a great job. Mm-hmm. Which she always does, and she's fun to see.
And is, is creating the experience as well from [00:16:00] what she's learned from you?
Brooke Bemis: Yes. It's been fun. Yes. I just recently, within the last two years, started doing trainings and I just moved into my expansion room here at Utopia. So I'm very excited about that. We're sitting here right now. The space has been.
Something I've needed to do. I think it was one of those things that the right time happened and I needed to just go for it. And that's how I've been with everything in my business. I just have to jump and go for it. So my trainings, I am focusing on just. The techniques of brows and basically if you've been doing brows for 20 years, or if you've only been in the industry for a year, I'm gonna be there to help you every step of the way.
So the trainings that I offer are private, one-on-one trainings, and I do shadowings. So you can come in and watch how I do things or you can spend about. The literally the whole day with me and we just kind of dive deep into all the education brow illumination 1 0 1, color theory, brow mapping, shaping all my techniques that I've been doing over the years and how I do things [00:17:00] and stuff like that.
So that's been really, really fun for me. And to have a room that now kind of reflects that is awesome. So. Excited. It's really cool.
Kristin Kienzle: It's big. Who is your ideal trainee? Who do you wanna work with? Is it only estheticians? Are you willing to train other service providers who like hairstylists, who do some brow work?
Or who, who ideally do you wanna work with?
Brooke Bemis: Yeah, so, for my private trainings, you do have to be licensed. So you either a licensed esthetician or a licensed cosmetologist. One of my trainings earlier this year, she was a licensed cosmetologist. She always did hair. And she decided to add on brows services too.
So while her clients are processing hair, she does brows, which I thought was really cool.
Kristin Kienzle: So let's. Talk a little bit about how that changed her income potential.
Brooke Bemis: Yeah. So add-ons. I think add-ons are huge. Yeah. Adding on any sort of like extra brow tint service to a hair color service is huge.
Adding on just a quick little brow wax is easy, but I just think [00:18:00] it just makes a huge difference in your services. Oh, it's such an upgrade. Yes, absolutely. I mean, you're going to get your hair done anyway, get your eyebrows done at the same time by someone who's well-trained and. I can't imagine that not being a huge hit.
Yes. Yeah. So I think that's the difference between, I think licensed estheticians and cosmetologists is like you've learned the basics in school, but I think once you get out, you wanna learn like. from an experienced brow artist who does it every single day and gets to really like get in there and dive deep on all of the stuff.
brows. So
Kristin Kienzle: I think a lot of people might wonder why you would train your competition.
Brooke Bemis: Oh,
Kristin Kienzle: yes. Talk about that.
Brooke Bemis: Yes. I think there's room for everyone. I've done networking events in the past and I think that's been. The biggest thing that I wanted to kind of step away from is I don't want there to be feel like there's competition because there's not, there's room for everyone and someone who's been around doing brows for almost 10 years in Wichita, being one of the very first to really niche down in do brows, I feel like, there's [00:19:00] just room for everyone. There's the talent is out there, and I've, I do demo classes at the schools all the time. So I see all of those girls coming outta school, and the talent in Wichita is unmatched. Mm-hmm. And it's been like that for a few years. And yeah, I mean, there's room for everyone.
I mean, there's East Siders, there's West Siders, there's, I mean, people travel from all over to just do brows. I really don't see it as competition at all. I mean, people are gonna go to who they want to go to, and that is based on experience, who that person is, everything.
Kristin Kienzle: And unfortunately you can't see everyone in Wichita.
Brooke Bemis: No.
Kristin Kienzle: No,
Brooke Bemis: not at
Kristin Kienzle: all. Not with your, not at all perfect hours either. Well, I wanna talk about the networking event you hosted. That's where I had the pleasure of meeting you. Yes, it was a great event. It was very pink. Oh my gosh. And it was very fun and well executed. And I just remember when I met you that day, I was so impressed by you and what you're doing, but I had no idea.
How much you had going on and when we started to talk about opening a West Side [00:20:00] location and you were interested, that was very exciting to me.
Brooke Bemis: Oh my gosh, yes. Yeah, that was a fun day. Haley Le Claire with La CLA Aesthetics is who I hosted that event with, and it, again, leading back on. Competition and community.
Mm-hmm. That was an event for all of us, estheticians and hairstylists to get to know each other and get to meet. 'cause I feel like all of us really communicate and like each other and follow each other on social media, but we never really got to actually meet. And I think that was the biggest thing for me is that I wanted to see the faces that I see on social media all the time.
But yes, we met that day and I think that was, I think I just saw an opportunity for. The next step of my business, and that was utopia. And so I was very excited to have that opportunity. So it's been good.
Kristin Kienzle: I would you consider doing a. Networking event again.
Brooke Bemis: Yeah, absolutely. I think so. I think it'd be fun.
I definitely think it's, I've been wanting to get more involved with the community. Mm-hmm. Like we just went to [00:21:00] the Wichita Business Expo. There's upcoming events that I wanna try and do. I want to be, I guess, grow my business more that way and kind of get my name out there like with my face and stuff.
So. I would love to do that if anyone wants to do that. Yeah, we
Kristin Kienzle: can do that. We'll have to talk about that. Yeah. Next. Okay. So I wanna talk about your product lines and all the things that you've got going there.
Brooke Bemis: Yeah, so I have I've had my brow product line for about eight years now. So those are products that I used on my clients.
In service. So I think one thing that sets me apart is I fill in your brows before you leave, so I style you out, everything like that. So I actually show you how to fill your brows in when you are a new client, you come to me. I'll give you a little tutorial on how to fill them in using the products that I have in my product line.
I have anywhere from tint to gels, brow pencils clear gels. I have powders. And those have just been really easy add-ons to my services. Mm-hmm. Because nine times outta 10 a client's gonna buy [00:22:00] it if they like the way that it works. So, it's so
Kristin Kienzle: nice that you're showing them how it works. Yeah.
It's so perfect.
Brooke Bemis: Yeah. Not a lot of people know how to fill their brows in. Yeah. It's crazy. So I I think here soon I wanna try and do like a how to fill your browsing class. I think I take that, I think a lot of people have. Issues filling the brows in. Mm-hmm. So I want to be able to fix that. So those are all my products that I do and stuff, but I just recently this year.
Launched my professional tool line for other beauty professionals, which I think is fun.
Kristin Kienzle: That pairs nicely with the brow battalion trainings.
Brooke Bemis: Yes. So I have my own tweezers and scissors. I have my own concealer palette, which is a highlight palette so you can highlight the brow bone to kind of accentuate your brow services.
And then I have a pencil. I mean a brow brush that is dual ended, which I've not seen before in the industry. So a lot of times we use a brow brush. You have just one end on one side? Well, it's, dual together. So you can tint and then you can apply [00:23:00] concealer afterwards with just one brush. And then I have mapping pins so you can learn how to brow map with the pins.
And how
Kristin Kienzle: would someone know how to. Access these products from you.
Brooke Bemis: So my website is shop brows by b.com. You can go online and buy my products. I ship anywhere in the US and I do local pickup here in Wichita. So, yeah,
Kristin Kienzle: if you find that interesting, we'll have links in our show notes so you can click and find them. So you've built this great business, you've expanded it, you've been very successful. But was there ever a time you just wanted to quit?
Brooke Bemis: Absolutely. Yes. There was a specific time. It was probably, um.
three years ago, honestly, around this time, I had a lot of personal stuff going on.
My business was just, I was so booked and busy all the time that I felt like my life was just consumed by my work. And yeah, I actually took six weeks off. I closed my business down for six weeks. And during that time, I mean, [00:24:00] there was a lot of stuff going on, but I think I really needed to just kind of step back and reflect and see why I needed to do my business and what it was.
But I think. When I decided to take those six weeks off, I mean, the amount of support and love I received from clients was huge. And they're like, your happiness and everything comes first. Like you go do you for a little bit. Mm-hmm. And I think those, taking those weeks off really made me realize like, wow, my.
My job is my passion, and that's where I truly am happy. And all the stresses are gonna come with that regardless. I mean, there's always something to be stressed about with being a business owner, but I think everything else outweighs all of that. I love what I do every single day. I'm always up here. Even if I'm not working, I'm doing something with my business. So yeah. I mean, there's been multiple times Yeah. That I've just been like, I can't do this anymore, but here I am.
Kristin Kienzle: So at the end of those six weeks, what changed when you came back?
Brooke Bemis: Yeah. So I [00:25:00] think the biggest thing was taking control over my schedule and not working myself. To death. I think that was just the biggest thing with having just so many people on a wait list all the time.
It just became exhausting. I felt like I wasn't really enjoying what I was doing anymore. I felt like a machine, honestly. Kind of
Kristin Kienzle: lose your why.
Brooke Bemis: Yes. Yeah. And so I just. I really took a step back and just thought like, alright, these are gonna be my set hours. Anything outside of those hours, it's gonna be on a wait list and if anyone cancels, that's how you'll feel about slot.
And I think I'm a very type A person. My personality is so type A that I just. It's that way or no way. Mm-hmm. Like I am that way with my policies. My clients know that like if you no show, you're getting charged. If you're have a cancellation, like there's a charge with that. Like I've just been very black and white with the way I do my business and I really wholeheartedly believe that's why I've grown.
The way that I've grown. But yeah, I just really had to take control over my job and my [00:26:00] schedule and my life and everything. So
Kristin Kienzle: good for you. And I think when you have those black and white systems and boundaries mm-hmm. People respect them and they know what to expect from you and it relieves a lot of pressure.
Yes.
Brooke Bemis: And I'm like that with my forms too. I mean, I give all the info right at the get go for all new clients. Say no, exactly how I do things. I have a check-in app. I have everything the way that it's supposed to be. 'cause I, that's how I would want to know. I wanna know all the info before I go in and do anything.
And I think that too is a part of the experience that I've created with my business too.
Kristin Kienzle: I do a lot of that with Utopia, as you know. It's just, it's very predictable. It's very black and it's very white. So we're not revisiting policies and ideas. Yes. We just go the way we go.
Brooke Bemis: Yep.
Kristin Kienzle: So if you could go back and give yourself one piece of advice. Back when you started, what would that be?
Brooke Bemis: Probably standing firm on my policies from the get-go. I think as you grow as a business and people are gonna take you seriously when you [00:27:00] are sticking firm with your policies.
That's why we have them. That's why we have clients sign those when they first come in, because that's, I mean, I run a tight ship here. My clients know that. Mm-hmm. I am on the dot, let them know they're ready for their appointment and they come in. The way that I do things with my policies, I mean, I, I never hardly run over.
I never run behind. It's because I'm very tight with my schedule and everything like that. So it was funny, there was like stylist down the hall the other day that came in. She goes, my client's 25 minutes late, like. Do like should I to let her know, like I have to cancel her. And I said, yes, absolutely. And you charge her too.
Yeah, that's just how it is. People are gonna take you more seriously as a business owner and they're gonna not walk all over you because they will. Clients will begin to walk all over you. If you are constantly saying, oh, it's no big deal. I won't charge you this time, or I'll wave it this time. Like, that's one thing I think I've.
As I've gotten bigger with my business is standing firm on my policies,
Kristin Kienzle: and I think that you've gotten exactly what you want [00:28:00] from that. You have clients that respect your time, respect your craft, absolute yes. And know that in order to work with you, they have to work within your standards.
Brooke Bemis: Yes. Yeah. And it makes my, I mean, it makes my business.
Run smoothly too. I don't feel stressed when I'm at work and they know what
Kristin Kienzle: to expect. Yes,
Brooke Bemis: absolutely. They know they're not
Kristin Kienzle: gonna get here and wait on you because you allowed the person before them to be 25 minutes late.
Brooke Bemis: Yes. Like there's nothing more than I hate, and then having an appointment somewhere and you're sitting there waiting.
I hate that.
Kristin Kienzle: Nobody has time for that. No,
Brooke Bemis: not at all. I don't have time for that. No.
Kristin Kienzle: Well, thank you so much for joining us today.
This has been a fun conversation.
Brooke Bemis: Yes, thank you for having me. And if you, anyone is interested in my brow trainings any of my products, it's on my website, everything's linked on there. It's shop brows by b.com. You can find everything you need on there. So I would love to have some new people in my new training room.
So
Kristin Kienzle: yes, with this new, beautiful space, yes, you've gotta show it off. Thank you. Thank you for having us. Thank you. And thank [00:29:00] you for listening. Make sure that you subscribe, review, and share.