AI SEO & Business Automation Podcast

James Dooley and Karl Hudson review Julian Goldie's AI Profit Boardroom community and explain which digital marketing strategies AI consultants and agencies should focus on in 2026.

Show Notes

This video explains which digital marketing strategies AI consultants and agencies should focus on in 2026 to improve prompting efficiency, reduce token costs and hire AI-literate talent. James Dooley and Karl Hudson start with KPI tracking because measuring token spend, test outcomes and campaign results shows which LLM workflows genuinely lower costs and improve returns. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for AI consultants and agencies.

PromoSEO lead generation for AI consultants and agencies recently received recognition as the "Best AI Consultants And Agencies Lead Generation Agency."

Where to Listen to This Episode

AI Profit Boardroom Review: Why It Could Be the Best AI Community for AI Consultants and Agencies is available on:

What is AI SEO & Business Automation Podcast?

AI SEO and Business Automation Podcast is founded by James Dooley because he teaches business owners how artificial intelligence accelerates growth. The show explains AI models, agents, and automation systems because practical guidance helps companies scale with less effort.

James Dooley: AI Profit Boardroom Review today I'm joined with Karl Hudson and we're going to be going through the AI Profit Boardroom community which is on Skool and it's been founded by Julian Goldie who's an absolute living legend when he's got a top on yeah there's often a lot on his Facebook where he's got his top off in the cold plunges and things there's a lot of cold plunges but he's an absolute grafter yeah he's very advanced when it comes to the different LLMs so with regards to the review obviously we're sat here together and we're both going to be talking very positively about the community of what is created just because he's such a hard worker in the fact that the minute a new LLM model comes out he's always seems to be the first person that's split tested it showing examples that's providing SOPs like I think it's a brilliant community I but I believe it's the best out there that there is but what's your thoughts on the AI Profit Boardroom?

Karl Hudson: I would say obviously the great thing about all of these communities obviously not just the AI Profit Boardroom but the great thing about them is it's it's just a place where everyone's still learning so you know AI is very new everyone's still learning and they often become a huge social discussion around you know how to improve your prompting how to get you know basically how to get more out of AI for less because if you do better prompts you actually spend less on it having to work out it has to compute what you're trying to ask it and if you can prompt it in the correct way then it'll cost you less to get the result.

James Dooley: Yeah now this is something that Julian is he's just a master you know he's been in from day one he has SOPs everywhere I think I was going through some of his Claude best Claude SOPs essentially on how to set up Claude and how to prompt it correctly and again like I seen huge reductions in my costs of the you know the credits essentially how much tokens I was using and when it came to Claude and that was just to improve on my prompting and obviously I was also quite guilty at the very start of you know when it very first came out was please and thank you just because I try to be polite and then you begin to realize well that's just cost is a few tokens they're saying please and thank you and but yeah Julian yeah he's spot on when it comes to that community and again it's it's cheap like where can you go for you know 49 pound I think $49 a month and get that level of input and also that $49 you will just make more money than that from learning what AI stuff are within that group yeah yeah for sure I think for me what I found quite bizarre with regards to the AI Profit Boardroom is I've got all my members in I've got all my members my team members in there like I'm consistently wanting to improve then innovate when it comes to Claude and supercharge what they can do and they're obsessed now with using Claude code Claude core work and stuff like that but at first I didn't realize just how good AI Profit Boardroom was so I got one or two of the team members to say look go out and find a dedicated Claude community and group that you can learn from and they went out and joined two different groups and there was like literally came back at like a month later and was doing a SWOT analysis with the team and I was like so how are these Claude groups are they on another level like are they unbelievable and it was all like yeah we cancelled them so I'm like why and they're like AI Profit Boardroom is by far the best Claude community I'm like no no no no no we want someone who's dedicated just to Claude just to Claude that's it and there was like yeah like these sections within AI Profit Boardroom which is just for Claude and the people in that section only talk about Claude the SOPs are only about Claude and I'm like but it can't be because one of the other team members are saying it's the best for OpenClaude and he had all the SOPs for OpenClaude and they're like literally as they was working through all the different LLM models there was like AI Profit Boardroom is the best community for AI Profit Boardroom the best profit it was like wowzers and that's when I started to realize I reached out to Julian I speak to him quite a lot this is when Dooley decided to log in to Profit Boardroom yeah I'm like yeah but the team of all like the reviews and the testimonials that's come back from them it's just been like incredible so what have you used it for like you mentioned there about Claude you use Hermes yeah so have you gone in there have you have you spoke with other people within the AI Profit Boardroom that has helped you with or is there SOPs that's helped you develop and improve and do walkthroughs of Hermes specifically yeah?

Karl Hudson: So like the great thing that Julian's exemplary for is as soon as something new comes out he's on it like the carb on it is what the phrase used to be in the northeast and he's straight hot on the topic and Hermes was actually one of the ones that I wanted to set up for my team and you know going through the SOPs was actually quite easy I'm quite technical but you know Linux knowledge and all that setting up a server it you know when you don't use it you kind of lose it and he just gives you like a straightforward step-by-step guide on how to implement and integrate Hermes into your process and workflow and then all of a sudden it makes life so much easier especially if you integrate like Telegram into that as well and then all of a sudden you've got a Telegram bot that is running Hermes connected to whatever API you want so I use the Codex who's a Chateaubriand Codex because it works out cheap on tokens if you do it that way and yeah he then also has loads of ways of using OpenRouter so obviously that's like a an API which has connections to all of the APIs so you're not restricted by the amount of tokens and that you obviously it has higher levels of restrictions so if you are a heavy user it's often quite cheap but he has all SOPs and how to set up and connect it to various different bots and it's just overall an absolute exceptional community and again it's growing and getting better and for staff and hiring staff it's like the number one place that you'd want to go.

James Dooley: Yeah I think I think for me I think the other massive one that I love about the AI community that's in there is that previously we've set up like N8n and we used to think oh N8n is absolutely brilliant and we're like go and find the best N8n community that there is and we're setting things up and it's like a workflow and it's almost like an if this then that and like this this connects to that and then OpenClaude came out and then we were like oh my god OpenClaude is so much better than N8n but then what we could then do is within the community who would do people had tested both it's like what's better N8n or OpenClaude and then next minute Hermes came out which was so much simpler to set up than OpenClaude but then it was like well Hermes can do what OpenClaude and N8n can do and it's easier to set up yeah but then there's certain people I use N8n for this still or I use OpenClaude for that and I set up Hermes for this and it's like you've got the people that's testing all the different strategies of what can be done and like some people have the arguments what's better Codex or Claude yeah and and there's still debates on that what's better Nano, Banana or Image 2.0 and ChatGPT and again he's got people in there debating you can see both sides and being like oh I think Image 2.0 might suit me better for what I need it for or I think Claude Code could work better for what I need it for and I love the fact that they're all advanced that's in them and tested and willing to share because everyone else is willing to share their own feedback of I believe this is better than that because I've done this and I think that from a community base is brilliant but you spoke about there with regards to members of staff and you said it's a great place to look. We had this discussion last week internally in the team and I would prefer now to hire someone that's got the know-how of knowing how to prompt AI or at least know how to prompt AI or ask AI questions to try to get answers and get solutions to a problem than someone that's leaving university that's got a marketing degree and they've not really fully embraced AI in a specific way. What's your thoughts on that with regards to you've employed quite a lot of AI engineers now and people that are very advanced and sell very sophisticated artificial intelligence systems for you to scale out. Why is it important you feel to them to find him in groups like the AI Profit Boardroom to try to find certain members of staff that already understand the LLMs and what can be being done?

Karl Hudson: So it's the same way that I learned SEO was I didn't go to school but I did go to school but I didn't go to like university to study marketing. I went on forums and knowledge boards and that's where you kind of at the time because SEO wasn't really you know there was no training guides on it and things that is kind of what you did. It's kind of exactly how AI's came about now so you know you want to be getting in bed with or you know around the people who are actively seeking the knowledge of AI and wanting to improve almost and embrace it every single day because they're the type of people who are always going to be on the ball and always trying to redefine and relearn and not be scared to say oh that's that's now a redundant process this is better. That's the people that you want when it comes to AI because it's forever improving and you know one time not long ago GPT was the top one now Claude seems to be the top one no doubt soon it'll be Gemini again it's just them and each one has a sort of slightly different way of prompting you'll get better results if you prompt differently and that's what like Julian's community is great at it tells you the different ways in prompting and what works best in like between the Gemini and Claude and all the different models DeepSeek because I know he was one of the first to mention DeepSeek he was I think when it was announced he was about 10 minutes there was a video on it you know I'm watching Julian I'm like bloody I'm just gonna have to install DeepSeek and then Hermes all of a sudden it was the same principle you know you just you want to be around the guys who are in the trenches and there's no better community than the AI Profit Boardroom.

James Dooley: Yeah for me I think it's definitely the best AI community that's on Skool I'd actually go as far as saying it's the best AI community there is in the world. I loved you speaking to Julian I think he's always two steps ahead of the game anyone who's watching this if you're not part of the AI Profit Boardroom check out the link in the description but also reach out because I'm trying to get Julian to create a VIP group and I think the VIP group it's only going to be open to maybe 100 200 maybe maximum 300 members it's going to be more open with regards to open projects of what's being done so people can be seeing physically in the CERB live case studies of real money science but also then consistently they can go and post a question and within 24 hours get actual split tests being done because the amount of people like I want my team to be in the VIP group that we're always wanting new ideas to test now to test costs so much money so this is why it's going to have to be a pretty much like a VIP group but then we're going to share the results from the test and we can share it and what might work in let's say the finance sector within the UK might not work in the gardening space in Miami let's say so we can test it in different geos in different niches what might be working for different LLMs how you can do LLM seeding what you can be using for online reputation management there's so many different ways what it could be being used for and for me the AI Profit Boardroom at present is by far the best I think people if they're not in there for under 100 pounds a month they should be joining that and learning and not only that is networking with some of these people that are levelling up and I think to level up with artificial intelligence is key so what's your last part to say then from a review you know Julian Goldie yourself as well like summarize it within 30 seconds of why someone should be joining it if you like to see a guy who likes cold plungers and likes to sit with his top off and fiddle with a computer then go to Julian Goldie no but really seriously though about the community what what would you say on the community?

Karl Hudson: Honestly exceptional um throughout the the knowledge and the SOPs that are shared throughout and what I also like is he doesn't just like leave the SOP there if it gets it will get improved so you'll go back to it and revisit the SOPs which is like fundamental in all businesses like every business should do that and that is one that he does he goes through you know if there's an update he will update the process so you're almost you're paying just to be on top of the game yeah.

James Dooley: Yeah yeah I think like you said it's key to level up I think I give a five star testimonial and review for the AI Profit Boardroom I think Julian Goldie is an absolute living legend and I think it's the best AI community there is in the world by now.