Be a Marketer with Dave Charest

Be a Marketer with Dave Charest Trailer Bonus Episode 53 Season 1

Ask Dave: How can a nonprofit child welfare org use email marketing?

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Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing. 

Listen in to hear how why: 
  • Storytelling and inclusivity are crucial in nonprofit marketing and why you must focus on the impact of donors' support.
  • Segmentation and automation are vital for sending relevant content and improving engagement.
  • You should optimize emails for mobile viewing, as many people check emails on their phones.
  • Sending emails at least twice a month with limited content (three sections beyond the intro) for easy scanning, may be best for you.
  • Prioritizing and acting on one thing at a time is key to getting things done.
Resources:

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What is Be a Marketer with Dave Charest?

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the Be a Marketer podcast! New episodes every Thursday!