Rip-It

He spent 17 years in chiropractic feeling stuck, burned out, and constantly chasing new patients, until he walked away completely.
What happened next? He hit rock bottom selling vacuums door-to-door before coming back and rebuilding a practice from scratch… hitting 500 patient visits per week in just 6 months.
No staff. No marketing budget. Just a completely different way of thinking.


About the Guest
Dr. Clint Steele is a chiropractor, brain-based practice coach, and founder of Brain-Based Health Solutions. After burning out in a traditional pain-based practice, he rebuilt his career by shifting to a brain-focused model helping patients get better results while creating a scalable, high-impact practice.


He is also the creator of the NeuroInfinity brain assessment system, designed to measure brain and nervous system function and improve patient outcomes.


Key Takeaways
  • Why a pain-based practice model leads to burnout and low patient retention
  • The mindset shift from treating pain → focusing on the brain
  • How Dr. Clint went from 0 to 500 patient visits/week in 6 months
  • The simple outreach strategy: meeting 100 new people every month
  • The sales principle that changed everything: “If it comes out of their mouth, they’re buying.”
  • How to explain chiropractic in a way patients actually understand
  • The “fire alarm” analogy to connect symptoms to the nervous system
  • Why most patients leave after pain is gone, and how to keep them long-term
  • The role of the brain in regulating stress, sleep, and healing
  • Why objective testing (like brain scans) dramatically increases conversions
  • How adjusting technique should change based on brain state, not just structure


Connect with Dr. Clint Steele

If this episode challenged how you think about chiropractic, share it with another practitioner who needs to hear this.
And if you’re ready to step beyond pain-based care and into a higher level of impact, follow Rip It and stay connected to the movement.





Creators and Guests

Guest
Dr. Clint Steele
Dr. Clint Steele is a brain health and longevity expert on a mission to help people take control of their cognitive future. As the best selling author of 101 Brain Hacks to Prevent and Even Reverse Dementia, he teaches simple, powerful strategies to improve memory, focus, sleep, and overall brain performance. Through his social media following of over 2 million followers worldwide, Dr. Steele is leading a movement built on one core belief: a better life starts with a better brain.

What is Rip-It?

Rip It is a movement.
A return to the understanding that the body is intelligent, self-healing, and designed to thrive. Featuring chiropractors who live and breathe the philosophy of innate intelligence, we share powerful stories, challenge conventional thinking, and inspire people to take control of their health, and maybe even their calling.

Dr. Clint Steele:

I said, doc, this is not right. So your your brain your brain and nervous system is not downregulated. I said, you shouldn't be doing high intensity interval training right now because it's too intense for you. You can't downregulate. Let's get your brain and nervous system to regulate properly first, and then you can go back to that.

Dr. Clint Steele:

Right? So I need you to stop doing that. I need you to do yoga. I need you to do tai chi, stuff that's gonna help you your nervous system down regulate. He said, no.

Dr. Clint Steele:

I'm fine. I'm healthy. Everything's fine. Right? I see him a year later at another conference.

Dr. Clint Steele:

I said, doc, could you make any of those changes? He said, no. Three weeks later, we found out he died of a heart attack in the middle of a workout.

Music:

Let the haters talk, let the rumors fly. I ain't got time to wonder why. The good Lord knows the man I am, and I'll die standing

Dr. Stephen Baker:

Everybody, doctor Baker here. Welcome to Rip-It. A purpose of this podcast is to pour innates into chiropractors on a regular basis to keep everybody excited about what we do because we have the greatest job in the world. With me today, I got doctor Clint Steele, a friend of mine. I saw this guy speak on stage one time.

Dr. Stephen Baker:

He was on fire. I love listening to him, and he's got some cool services, products that he's used or created for chiropractors to be able to really connect neurology and chiropractic and help patients get better results. Doc, welcome to the show. I'm super glad you're here.

Dr. Clint Steele:

Well, I appreciate you having me, man. I love what you're doing. I love the name too. Rip it, man. Let's drip it, brother.

Dr. Stephen Baker:

Hey, man. How'd you get into chiropractic? I I I was asked, like, was it some miracle adjustment? Was it just something you fell into? Like, how'd you get here?

Dr. Clint Steele:

Man, it was odd because when I started school, like, everybody had this amazing story. Right? This was in the in the nineties, and I didn't have any I had never even been adjusted, and I decided to go become a chiropractor. So my story was I I was playing college football, and as a freshman, I wasn't playing much. And I remember, like, I was going to school for physical, education.

Dr. Clint Steele:

I was gonna be a gym teacher. Right? Same thing with all the other football players at the time. And, I wasn't getting much playing time.

Dr. Stephen Baker:

And so I went to the coach,

Dr. Clint Steele:

and I said, coach, like, what do I need to do? Like, he says, you gotta get in the gym. I said, I'm I'm in the gym. I'm eating right, all this stuff. Right?

Dr. Clint Steele:

He says, well, I'll have the captain come talk to you. Captain came to talk to me, and he says, we gotta get you on steroids. Basically, that's what the coach was telling me to do to go on steroids. And I'm like, first off, I'm not going on steroids. Secondly, I don't even know like, how would I even get it if I wanted to?

Dr. Clint Steele:

And they're like, oh, a local medical doctor has given it to our team. And I'm like, that's crazy to me. Like, I that turned me off really a lot. My dad was seeing a chiropractor at the time was, you know, for back pain, was getting results there. But one day, I was walking down the the hallway with my buddy who was also going to school to become a a phys ed teacher, and he says, dude, let's do something different.

Dr. Clint Steele:

Let's become doctors or something. I'm like, okay. So I said, alright. I started talking to my dad's chiropractor. He says, this is the life, man.

Dr. Clint Steele:

It's amazing. I talked to a couple medical doctors at the time. They said, don't don't do this, man. It's the pain, whatever. So I'm like, alright.

Dr. Clint Steele:

I'm gonna do this. So get this. I was at the gym, and we used to see this guy down down there. He's doctor Jim Hoven. I don't know if you know him.

Dr. Clint Steele:

He's a he's a chiropractor in Colorado. I'd seen him dozens and dozens of time at at the gym. Never spoke a word to him. Right? For some reason, one day, we struck up a conversation.

Dr. Clint Steele:

He says, oh, he says, I'm leaving tomorrow for chiropractic school. I said, really? I said, I'm thinking of actually going to become a chiropractor. He says, well, give me your address. I'll bring you some stuff over tonight.

Dr. Clint Steele:

I'm like, dude, I just like, yeah. Right. Give me a break. We live in Denver, Colorado. This is not like a small town.

Dr. Clint Steele:

Right? We're Denver, Colorado. He shows up that night with all this information from Logan College, and next thing I know, I'm going for a visit, and and that was me, man.

Dr. Stephen Baker:

I I don't believe in coincidence. That was totally a god thing. That was an innate thing that you randomly talked to some guy that got you hooked up. Who was one of your mentors? Who is somebody that because, obviously, at some point, we've all had somebody pour into us.

Dr. Stephen Baker:

At some point, there was somebody in our path that we looked up to. Who's who's one of those chiropractors that either kinda took you into their wing or you used to go shadow their office or you saw, man, that's what chiropractic really is.

Dr. Clint Steele:

So for me, wasn't it was none of those, the shadowing, the in person, you know, stuff. It was more at a distance type stuff. So what happened for me was, and I don't know if we'll get into my story. I'll share here with real quick. You know, for seventeen years, you know, I graduated from Logan.

Dr. Clint Steele:

We were told at Logan, you know, the all the stories, the chiropractic adjustment is amazing, and yet you get out, you put your sign up, and you have people coming in that, doc, just take care of my neck and low back pain. Right? Just take care of my and I'm like, wait a second. Like, I was gonna change the world through chiropractic, and yet all these people just want me to take care of neck and low back pain. Like, something's wrong.

Dr. Clint Steele:

So seventeen years go by, I had 7,000 patient files, and I still needed more new patients to pay the bills. Most of those people were inactive because I took care of their neck and low back pain in four, five, six, seven visits, and then they were gone. I didn't get it. I didn't understand how to explain the the truth behind chiropractic and and for them to get it. And so after seventeen years, I quit.

Dr. Clint Steele:

I said, I'm dumb. Never gonna do this again. I'm burnt out. Right?

Dr. Stephen Baker:

Hold on a second. Hold on a second. Hold on. Every time I interview people, they always do the same thing you just did. Oh, seventeen years goes by.

Dr. Stephen Baker:

Dude, seventeen years is a long time to what it sounds like not be that stoked about what you're doing. Like, we gotta sit on that for just a second because there's gonna be some chiropractor listening to this. There's gonna be a student that went to some crap chiropractic school and doesn't even think that subluxation is a real thing. Someone's gotta hear a little bit more of that story. So we have plenty of time.

Dr. Stephen Baker:

I'm gonna unpack it a little bit. But K. But seventeen years, give me a little bit more on that. Like, are you coming home from work every day just feeling like you're wasting your time? Does money suck?

Dr. Stephen Baker:

Are you guys stressed about finances because the practice is so small? Do you feel like you're constantly trying to sell something to someone that doesn't want something? Like, what's that like?

Dr. Clint Steele:

Well, I think I think it was a little bit of a combination of the things. I think at a foundational and I come across docs like this all the time. Right? At foundational, I needed the I needed to make the money. Right?

Dr. Clint Steele:

I had you know, when I opened up, I had just gotten married. I just had my first son. Like like, I needed to make the money to to take care of my family. Right? And so it was almost like I was stuck.

Dr. Clint Steele:

I remember always thinking, man, I'm stuck. I don't wanna be stuck anymore, but yet I didn't have any other way out. Right? And so I continued to practice. I wasn't struggling.

Dr. Clint Steele:

I mean, I was seeing, you know, a 130, 140 a week, so I wasn't struggling. But the big stressor for me was fighting with the insurance companies, number one. Number two, it was constantly having to need more new patients. That's the part that really killed me because I had a patient I would have a patient come in, and I'm like, oh, man. I've got this patient for life.

Dr. Clint Steele:

Right? They're gonna they're gonna get it, and they're gonna be with me. And, you know, sure enough, 10 visits, 11 visits, 12 visits later, they were out the door, and and they loved me. They loved me because I took care of their neck and low back pain, but I didn't love myself because I knew chiropractic was about so much more, but it just never connected for me. Right?

Dr. Clint Steele:

So I think it was a combination of all that. And finally, I just I hit my breaking point right after seventeen years. I said, I can't do this anymore, man. Like, my health was suffering. I was depressed.

Dr. Clint Steele:

It was just, I'm done. Never gonna do this again ever. So I walked away.

Dr. Stephen Baker:

I wanna make a a point here. That's seventeen years of helping people, seventeen years of people coming in with a problem. They see you. You lay hands on them. They get better, and they leave better than they were.

Dr. Stephen Baker:

And in their mind, you've fixed you've fixed every problem that they had. I, at points in my career, have been and still am frustrated with the medical system and with medical doctors because I I just can't stand it when they give patients no hope or they have to be on drugs their entire life or whatever it is. But I feel bad for medical doctors, and I say this quite a bit. Can you imagine seventeen years of not people leaving better, but seventeen years, and the patients don't leave, right, because they've been so so trained to stay, but every year your patient comes back, they're freaking worse. And you have to put them on another drug, and they have another symptom.

Dr. Stephen Baker:

Like like, that's gotta be way more depressing than what you had to go through.

Dr. Clint Steele:

Oh, 100%. My focus was on the wrong thing. Absolutely. And, you know, after I quit, I've talked to other docs, and they said, well, how do you know? Like, how do you know you didn't help these people with their sleep problems or with other problems you they just didn't they just didn't connect it to.

Dr. Clint Steele:

Right? And I didn't connect them either because I wasn't asked no questions. And so, you know, I saw it as a PVA of 12 and, you know, having to constantly find new patients, which is not what I wanted. I wanted a lifetime wellness based practice. You know?

Dr. Clint Steele:

So, yeah, to your point, I was focused on the wrong things a 100%, and it could have been way worse. And maybe that's why I lasted seventeen years, but I I hit my breaking point. I said, done. I know there's more about more to health and more to chiropractic than this, but I can't figure it out, so I'm done. And so getting back to your question about who is who is my mentor, what happened was I got out and, you know, I started selling believe it or not, this is kind of why was stuck is because with a chiropractic degree, you can't really do a whole lot.

Dr. Clint Steele:

Right? It's not like a business degree. You know? It's a chiropractic degree. And so you you practice chiropractic or you get into teaching or whatever, and so I couldn't find anything.

Dr. Clint Steele:

So in order to make ends meet, I started selling Kirby vacuum cleaners door to door. So talk about depressing and talk about going from from one level to the next. Not there's anything wrong with, you know, selling Kirby vacuum cleaners, but it was embarrassing calling my family and and friends and saying, hey. You okay if I come demonstrate this Kirby vacuum cleaner to you? And they're like, wait.

Dr. Clint Steele:

What are you talking about? I thought you were a doctor. I thought you had a what are you talking about? Right? And so it was embarrassing, but the thing is I was actually quite good at it.

Dr. Clint Steele:

And I ended up making a little bit of money, enough to survive. But what I learned from selling Kirby vacuum cleaners was irreplaceable when I I got back into chiropractic. Right? And the thing that the impetus that that put me back in was my grandmother sending me a letter. It was six pages.

Dr. Clint Steele:

Three it was six pages total, but the line that I recall is, I'm ashamed of you, and you should be ashamed of yourself for not limited to your potential. I hated my grandmother for about five days. I'm I remember I was so pissed at her. I told my wife, who does she think she is? What what is this?

Dr. Clint Steele:

And then on the fifth day or sixth day, I woke up, and I'm like, she's right. Like, I'm not living in my high potential. So at the time, I was listening to doctor Dan Sullivan. He doesn't practice anymore. In fact, I don't even I think he used to coach chiropractors, but he was in the kind of the brain space of chiropractic.

Dr. Stephen Baker:

I I know who he

Dr. Clint Steele:

Okay. And so he had done a number of things, and and so I was listening to him, and I'm like, yeah. Like, this is what it's about. Like, it's about the brain. It's about like, your brain coordinates like, he really opened my eyes to some stuff.

Dr. Clint Steele:

And then I started listening to following Chris doctor Chris Zano, who at the time, I had never met any of these docs. Right? Later on, I met him obviously and and did some work with him, but doctor Chris Zano was killing it. And I'm like, holy crap. Like, this guy's, like, like, doing amazing.

Dr. Clint Steele:

And then lo and behold, a a guy named doctor Richard Barwell came into my life as well. He had been, you know, following me and and doing some stuff as we started helping docs go from pain to brain and as my practice explode. Because I got back into practice and basically 100% cash. Right? I said no more insurance.

Dr. Clint Steele:

And I so I said minimum, these people are gonna come in. They're gonna accept a six month care plan. I'm gonna focus on the brain. And what I did was I went from from zero to 500 patient visits a week in six months, a 100% cash. And I started seeing anxiety and depression, and eventually that led to dementia being reversed, like all these amazing things, which is what I knew chiropractic was about.

Dr. Clint Steele:

So that's kind of the long or the short of it. But to answer your question, these three three main guys, I think, doctor Dan Sullivan, doctor Chris Zano, and doctor Richard Barwell.

Dr. Stephen Baker:

I have about 16 points I gotta pick out of out of that. Right? So at the time, I know that at one point in time, Chris Zano is seeing 2,000 a week. I I don't he's not doing that anymore that I know of. But at the time, you're seeing that and you're seeing what volume could be like.

Dr. Stephen Baker:

And I think that in order to go from zero to 500 a week in six months, there has to be some seed planted that that's a possibility. Because you had you I think you have to see for your brain to start attaching to those things and really start believing that that's a reality, because our abilities will never will never surpass our vision or what we think is capable.

Dr. Clint Steele:

Yeah.

Dr. Stephen Baker:

So you went from a 150, which no no knock anybody seen a 150 a week, but that's not 500 a week. There's a radical jump there. That had to be something that got planted. So how did that come about?

Dr. Clint Steele:

I mean, did you see did you go

Dr. Stephen Baker:

to his office? Did you see him just talking about it online?

Dr. Clint Steele:

I heard about it. I think I'd seen maybe a couple videos he had done or or something like that. I had I had heard about it. There was also another practice that was that I I visited down in Atlanta, and I went they gave me a tour of their practice, they told me their numbers, what they were doing. So that kind of opened my eyes.

Dr. Clint Steele:

Doctor Chris Zane opened my eyes. Dan Sullivan opened my eyes to to that. Because I I remember at the end of my seventeen year pain based practice, right, I remember thinking to myself, man, wouldn't it be amazing if people just came in, like, they just paid me every month, saw them regularly throughout that month, you know, once a week or whatever it was, and they didn't care about insurance. And then I would quickly say, well, that's impossible. That's people won't do that.

Dr. Clint Steele:

Right? And yet it was it was my own limit in my own head. Right? Because once once I I saw other other doctors who were doing that, I'm like, wait a second. If they can do that, I can do this.

Dr. Clint Steele:

That's what I did. And I think the other thing was focusing on the brain, really really moving from the not the, moving from the subluxation model or the pain model to a brain model really, really opened my eyes when I came back to and I explained to patients. I simply asked them the question, what coordinates every function in your body? Right? And they said, well, my brain.

Dr. Clint Steele:

So if your brain's not functioning properly, could it cause health problems? Right? And then later on, we saw the research from doctor Barwell, doctor Heidi Havoc coming out about how how a chiropractic changes brain function, and and now it just, like, kind of all set. It all made sense to me, and and I think that that was a big piece of it too.

Dr. Stephen Baker:

I wanna come back to that because I still explain it like this to chiropractic patients on day one. I say, listen. If I cut the nerve to something, it's dead. I put pressure on your nervous system. Your brain can't talk to your heart.

Dr. Stephen Baker:

Over time, is it gonna get healthy or sick? They say sick. I say, right. Well, there's two reasons why there's pressure. Area is stuck and not moving or it's a structural problem.

Dr. Stephen Baker:

And I I get that that is not the most philosophically or excuse me. The most scientifically sound explanation, but that's something that really has landed with patients, and I've started thousands of people under care and and had good wellness base and vitality practices with that foundation. But to be super honest, I I started looking into Heidi Havoc's work and looking into this other stuff, And every time that I look at something like how a subluxation affects the afferent input to the brain, therefore affecting the way that the brain is able to regulate the rest of the autonomic function, that's the reason why organs do or don't do not speed up. And if they're not speeding up or slowing down properly, then you're gonna have a symptom eventually. That kind of stuff still excites the heck out of me, and I gotta go I go in and tell my team about it, and I'm telling patients about it.

Dr. Stephen Baker:

So I wanna dive into that for a minute. I wanna sit on this neurology aspect and then come back to this zero to 500 and like really break down the bones of that because I want a chiropractor who's listening that doesn't really know how to explain chiropractic to have a little a few nuggets that they could use. Right, and then get excited about the neurology. When when I lay hands on someone and I move a bone, it's crazy what happens without me having to do anything, but worse, it's stuck and move it, and then it moves and what like, let's talk about that.

Dr. Clint Steele:

What exactly would you like to talk about? The scientific basis of that or the actual laying hands on someone and seeing the I mean, what what would you like to talk about?

Dr. Stephen Baker:

I wanna start with the scientific basis of it. I wanna use the the proper terminology. I wanna talk like we're talking to doctors that they wanna go into practice and have more certainty, and maybe they don't know how to craft the explanation. Listen. When I got out of school, listened to James Chestnut all the time.

Dr. Stephen Baker:

I listened to his stuff on repeat because I wanted to I like the way he explained chiropractic, and I wanted to be able I just gotta grab a nugget here and there. So if someone can grab two or three nuggets out of this next five minutes of our conversation, I think it's worth them listening to this podcast.

Dr. Clint Steele:

Here's what here's what I like to do then, I think. I wanna explain this from a scientific standpoint, but then what I wanna do is the scientific standpoint is not going to connect with the patient. So then I want to put it in layman's terms, so you can simplify this, and you can very easily get a patient to understand this. Okay? Let's do it.

Dr. Clint Steele:

Alright. So from a chiropractic standpoint, from a science standpoint, a couple of things you got you got to understand, and there's been research to prove this, is if you think about feedback to the brain, right, every part of our body has feedback to the brain. If we break this down into and and all chiropractors know this mechanoreceptors or Golgi tendon muscle fibers. Right? The highest percentage of Golgi muscle tendon fibers per ounce of body weight happens, number one, in the eyes.

Dr. Clint Steele:

Okay? Number two, in the cervical spine and along the spine. Okay? So what that means is and you think about these muscles. Right?

Dr. Clint Steele:

They're super small. Right? They're super small. But yet most of that muscle, like a high percentage of that muscle, is communicate as compared to your your your lats or your traps, right, where a big muscle, but only a very small percentage is actually communicating to the brain. And the reason that's so important is because what we see is that those muscle tendon fibers are basically the ones I'm just talking about here have to do with your parasympathetic nervous system.

Dr. Clint Steele:

Right? When you can't see properly, that stresses out your brain. Right? And the muscles I'm talking about in the eyes really are peripheral vision. Right?

Dr. Clint Steele:

Being able to move your eyes back and forth. And if you got if you've seen it, there's a lot of research on what happens to your perf your autonomic nervous system when you just move your eyes laterally. We see a decrease in blood pressure. We see a decrease in cortisol levels just by doing that. So question is why?

Dr. Clint Steele:

Well, it's because we have now more input to the brain. The better the input is to the brain, the more the brain can move away from survival mode and say, wait a second. I'm safe. Like, I'm happy. I can move into what I call thrival mode or healing mode, which is parasympathetic nervous system.

Dr. Clint Steele:

Right? And so same thing with the muscles and ligaments along our spine. Right? They're smaller muscles, but yet they provide a ton of feedback to the brain. And so when the brain is getting that feedback, the brain says, okay, everything's safe.

Dr. Clint Steele:

I know what's going on in my body. I feel safe. Everything's good. I can move into the healing mode. But when that joint's not moving properly, that means that feedback to the brain is not happening.

Dr. Clint Steele:

And that's one of the reasons why the chiropractic adjustment is so powerful, and movement of the spine in general is so important, right? But specifically, every single one of those segments, when we provide the input to that segment, now we've got the communication back to the brain, and the brain says, oh my gosh. Thank you so much. I like this. Now I can I can stop worrying about what's going on in my spine?

Dr. Clint Steele:

I can stop worrying about what's going on there, and I can feel safe, and I know what's happening, and now I can move into thrival motor, healing motor. That make sense? That that's just one that's just one portion.

Dr. Stephen Baker:

Makes perfect sense.

Dr. Clint Steele:

So from a patient standpoint, then what we wanna do is we wanna start off, and I always tell docs, listen. If your intake is all about pain, you are missing the boat. K? And you know the intakes that I'm talking about, doc. Right?

Dr. Clint Steele:

The ones that is that have the picture of the of the of the human frame and put an x where your pain is and rate your pain. Right? And I'm not saying not to have not to see pain patients, but don't and the perfect example is this. I was helping a doc out in Salt Lake City one day, and we were moving him from a pain based practice to a brain based practice. And I happened to be in his office.

Dr. Clint Steele:

Very first patient was coming in. This lady went to his church. She she was having severe anxiety. Wants to come in. K.

Dr. Clint Steele:

Fine. We're in the back. She's filling out her intake form. We're in the back. And all of sudden, you can hear a yell.

Dr. Clint Steele:

The the office was close, you can hear a yell. Hey, doc. No place on this intake form for me to put that I'm having anxiety. It's all about pain. She says, I don't have pain.

Dr. Clint Steele:

And that's a perfect example. Right? So she's thinking if if she was coming in for anxiety and it's all about pain, like, I'm in the wrong place. You know what I mean? So let's move away from that, number one.

Dr. Clint Steele:

Number two, the intake form has to have some a list of other conditions. Now most docs have this, but they don't use it properly. K? If you don't have it, you gotta get it. And if you aren't using it properly, then follow along.

Dr. Clint Steele:

Because here's what we wanna do. Most docs have patients, and I come across this all the time. I would say, maybe I would like I would like your your guess on this. What percentage of chiropractors are focused on pain to the point where that's basically all they attract is pain patients? So what did you say?

Dr. Clint Steele:

Oh, I say way way higher than that, but let's use seventy percent. So majority of these patients are coming in for pain. Right? We've got to change we've got to change their mindset that I'm seeing this doctor for pain to wait a second, I'm seeing this doctor for the brain. So what we've got to do is we take their pain, we look at it a 100%, but now what we've got to do is we've got to connect that to their anxiety problem or their sleep problem or their digestive problem or their high blood pressure, whatever else they're coming in with.

Dr. Clint Steele:

Right? Most docs never connect the two. And the way we connect it is by starting with the very simple question. Let me ask you, missus Jones. What coordinates every function in your body?

Dr. Clint Steele:

Do you know? They're gonna say brain. Now once in while, say heart. Once in a while, they say thyroid. There's a workaround for that.

Dr. Clint Steele:

But once they understand that, wait a second. My brain coordinates every function in my body. So, missus Jones, if your if your brain's not functioning properly, could it cause pain problems? Could it affect your brain's ability or your body's ability to heal your back pain or your neck pain? In addition, if your brain's not communicating with your heart, could you have high blood pressure?

Dr. Clint Steele:

Could you have anxiety issues? And we go through something called a fire alarm analogy to explain that. Right? And if you want, we can go through that. It's very simple.

Dr. Clint Steele:

It takes two minutes, but it it really when when I get done with that fire alarm analogy, I have so many people that say to me, wow. I no one ever explained this to me like this before. This is I had no idea. You know? And they're like, wow.

Dr. Clint Steele:

This makes so much sense. Right? Because now we've connected everything to their brain not functioning properly.

Dr. Stephen Baker:

It is amazing to me even when I connect a subluxation in her low back to potential digestive issues, and I look at a woman and tell her that's the reason why she's only having one bowel movement every couple days. It's like some, like, some secret that just got unlocked or out of the like, it blows my mind to this day, years into practice, that more people do not understand. And I think that chiropractors blow past that. Like you're saying, they're so focused on what the person wants that that's the reason why the person never gets what they need.

Dr. Clint Steele:

I agree, brother.

Dr. Stephen Baker:

Take me to this zero to 500 in six months because I don't care who you are. I don't care how long you've been in practice. That's a major jump. And I really wanna know, like, what was the marketing like? Is there how often are you asking for referrals?

Dr. Stephen Baker:

What's this what's the in office process look like? Because, again, there's chiropractors listening to this that are like, bullshit. 500 a week in six I they don't think that's even a thing even though I've had multiple guests on the show that have done exactly that or done it in a different way, but there's always some little nuance that someone's gonna hear and go, oh, I'm not doing that. I gotta add that. Yeah.

Dr. Clint Steele:

So here's the thing too. I didn't throw in this. You know, as I was selling Kirby vacuum cleaners, like, I was completely broke. So when I went from selling Kirby vacuum cleaners to open up my office, I had no money. So there was no marketing budget.

Dr. Clint Steele:

You know, the marketing budget was me going out and talking to people, and I'll tell you how I did that. The other thing I wanna point out too is I didn't have any employees. It was me. It was only me in the office going from zero to 500 patient visits a week in six months. K?

Dr. Stephen Baker:

So Assistants even at a 100 or 200 a week?

Dr. Clint Steele:

No one. I was the only one in the office.

Dr. Stephen Baker:

Yep. The only one. That's the crazier part.

Dr. Clint Steele:

So what happened was I knew I wanted to move to the brain. Again, my influence from doctor Sullivan. At the time, I hadn't met doctor Barwell. I didn't even know he existed. So that came out a little bit later, but I I knew of doctor Sullivan, I know this is this is about the brain, so I'm gonna make it about the brain.

Dr. Clint Steele:

And so what I did was I put together, I said, listen, I I don't have a a marketing budget, so I've gotta go out and meet people. And so I set a goal. I figured out how many people I wouldn't have to talk to, invite them to my office for an assessment, the whole thing. And so I I told my son, my older son, I said, you're gonna be in my accountability. Like, I don't care if you respond to me or not, but, basically, I'm gonna put together six sheets of paper.

Dr. Clint Steele:

There's gonna be a 100 names on the on there. I'm gonna meet 100 people every single month for the next six months. At the of the month, I'm gonna send you the sheet and, you know, just have the accountability. Right? So I started off month one.

Dr. Clint Steele:

I went out and met a 100 people. Networking meetings, going office to office, going to business to business, whatever. Wrote them all down when I met him. I got to know him. I I reached out on social media, met him, or if I had a chance to talk to him, I would talk to them.

Dr. Clint Steele:

I would invite them to my office for a free assessment. Right? Free assessment. Come in. We'll assess your brain and your nervous system, see how well it's working, and go from there.

Dr. Clint Steele:

Right? We went about two and a half months of doing that, And after that, I didn't have to meet any more people because referrals started flooding in. Right? And that's the one thing I didn't account for was the referrals. But, basically, what I do is I went out and I started just meeting people.

Dr. Clint Steele:

I started collecting cards. So one of the things I learned, I didn't give out cards, right, to people. They end up in the trash. I ended up getting people's cards, getting people's names. I would I would talk to them.

Dr. Clint Steele:

I did some brain screenings. I remember the very first brain screening I did. It was a cooking show. I heard it on the on the radio. This is like a month into this thing.

Dr. Clint Steele:

Right? And I didn't have any money, and I called these they they said, hey. We're looking for a few more, you know, vendors if you wanna come to this cooking show. I'm like, I never heard of it. Whatever.

Dr. Clint Steele:

So I call them up and say, how much is it? They're like, it's $300. And I'm like, oh my gosh. $300 at the time to me was like, oh my gosh. This is crazy.

Dr. Clint Steele:

It was a two hour event. So I said, alright. I'm gonna do this. Didn't have any employees. I recruited my two sons to come help me.

Dr. Clint Steele:

And so, basically, what happened was I got there, set up the table. Everyone's talking. They're like, get ready. Get ready because this is gonna flood. Right?

Dr. Clint Steele:

Which is what you hear at all of them. Right? In my pain based practice, I had done all those. I'd never gotten any new patients out of it. So So I'm like, yeah, whatever.

Dr. Clint Steele:

Sure enough, it was a two hour event. Open up the doors, and a flood of people came in, and, like, it was unbelievable. And so we started doing brain assessments with these people. I had a line probably 15 deep, and at the end of that two hours, which is this is the most I'd ever done at the time because my previous pain based practice, I never got any new patients out of these events. I had 23 people in the books.

Dr. Clint Steele:

I think 18 of them showed up, accepted care, and then that was kind of the the start of that. So I met people. I started doing talks. I said one on one isn't gonna work. I'm not gonna meet enough people.

Dr. Clint Steele:

Right? And so we started doing events. We started doing talks. We started doing networking meetings, all that. That's how it went.

Dr. Stephen Baker:

I think that there's a key piece here. I truly believe that every chiropractor at some point prior to chiropractic school should have at least one, if not two, sales jobs. I used to sell Cutco knives. I used to sell security systems door to door. I was the recruitment chair of my fraternity, so I had to literally sell guys on joining our house.

Dr. Stephen Baker:

I sold damn near everything I could figure out how to sell, and I didn't realize at the time what that was doing, but it was creating this skill set that I have where I can engage you in a conversation, and I can lead you to a point where it's your idea, but you make a decision that benefits both of us. And that's the definition of a sale.

Dr. Clint Steele:

Here's the thing. I I said earlier, thank you for sharing that, man, and that's amazing. The because same thing happened to me with selling Kirby vacuum cleaner.

Dr. Stephen Baker:

That's why that's why you were so successful.

Dr. Clint Steele:

And one of the things I remember, to your point, is they would tell us again and again and again, if it comes out of their mouth or if it comes out of your mouth, you're selling. If it comes out of their mouth, they're buying. Right? And so what I teach docs is, listen. Stop talking so much.

Dr. Clint Steele:

Stop talking so much. Ask questions. Lead them down the path so that they're telling you what it is that you wanna tell them, but they're telling you because when they tell you, they own it. Now it's their idea. Right?

Dr. Clint Steele:

Now it's them.

Dr. Stephen Baker:

No. Obviously, everything happens for a reason, and I would say, praise the lord, that you actually did sell Kirby vacuums. Because when you first told me that, to be honest, what I was gonna say to you was you could have just gone back and been a PE teacher, and you had the degree to do so. Right? That would have been probably the easiest.

Dr. Stephen Baker:

And I would argue that if I called up a friend that I hadn't seen since high school, and I said, yeah, decided to become a PE teacher versus I'm out selling Kirby vacuums door to door, I would feel more embarrassed about selling the vacuums. Yep. But because you took that route, it forced you to be able to sell something, and most people that had that Kirby vacuum in front of them probably didn't know that they wanted a Kirby vacuum until you walked them through the process of how awesome it was. And there's no different with chiropractic because so many people have just overlooked chiropractic as nothing but back pain or neck pain. So to your earlier point, their anxiety, their depression, their their digestive issues, their thyroid problem, their migraines, all this stuff, their inability to conceive a child has been just way over their head as chiropractic being the root, like, the solution that when we start sharing chiropractic with people, they don't even know that they need what we have until we communicate it properly.

Dr. Clint Steele:

That's 100%. That's why, like, after about two and a half months, I I didn't need it I didn't need to meet any more people because the referrals were coming in. And people always ask me, like, how'd you get so many referral? Like, how'd you do that? I said, guys, listen.

Dr. Clint Steele:

A mom is not gonna bring in their six year old child for back pain because their six year old child probably doesn't have back pain. Right? But when you get them to understand that they've got a brain problem, and, oh, by the way, their kid now who has ADV or focus problems or anxiety problems or depression is probably brain problem. Their husband who has high blood pressure is probably a brain problem. Right?

Dr. Clint Steele:

Once they connect the dots and they understand that from a just from a a perspective of, wait a second, your brain coordinates everything. So, basically, anyone that has a health problem, first thing you wanna do is probably check their brain. Boom. What happens to referrals then? You know?

Dr. Clint Steele:

They go they go through the roof.

Dr. Stephen Baker:

Well, the thing I love about this, and I'm gonna call it an angle because really it is, and and it what it is is it's a USP. It's a unique selling proposition. And what I mean by that is even functional neurologists, even chiropractors that have a diplomat in neurology, I think do a piss poor job marketing themselves as come get your brain checked. Because, Ed, even take a step back, we're implementing just some terminology of it's not even about have you been checked for subluxation. It's not about have you had is have you had your spine checked?

Dr. Stephen Baker:

Even that is a new like, even that could be a USP. But when you go to that next level of had your brain checked, to your point, everyone wants to know that their brain's okay. So walk me through what because originally, were obviously, there was no tech involved. You had no money. Right?

Dr. Stephen Baker:

But you were out talking to everybody in the community, which most chiropractors won't get their asses off their desk, chair and go out, mean, actually meet people. So that's problem number one. But number two point here is when you're inviting people in and you have no money, no tech, and you're saying come in for a brain evaluation, real question, walk me through the bones of that. What did that look like then, and then what does it look like now?

Dr. Clint Steele:

Oh, yeah. What it looked like then? Honestly, what it looked like then was a I think I was paying $20 a month for a posture screen app. Okay? And I would do their posture.

Dr. Clint Steele:

I look at a posture screen app, and I would show them. And, guys, you just ask the question. How many people come into your practice that have forward head posture? I mean, even six and seven year olds. Right?

Dr. Clint Steele:

The majority of them have forward head posture. And so when we focused on what that was doing or the fact that that's a brain problem, right, it's a brain, and I would bring it back to sympathetic versus parasympathetic. I wouldn't use those terms. I would use fight or flight. I would use what I eventually turn into survival mode.

Dr. Clint Steele:

Let me ask you. What position is someone gonna be in when they're trying to fight for their life? Right? What is their head position gonna be in? Right?

Dr. Clint Steele:

And so it's and they'd say, well, it's gonna be like this. I'd say, yeah. Because your head is too far forward, that is actually a brain problem. That's a sign that your brain is is stuck in survival mode. So, again, going back to the fire alarm analogy, which we can go through real quick, that might help some docs to understand this better.

Dr. Clint Steele:

But that's really how then everything was connected. Right? And so that's where I started.

Dr. Stephen Baker:

I think we should go through that.

Dr. Clint Steele:

Let's do it. So you be a patient, and I do this in my my workshops all the time. You you're coming in with back pain. Right? But you also have high blood pressure, and you have sleep problems.

Dr. Clint Steele:

Okay? Just walk through me. So let me ask you first. So you come in. You think you're coming for back pain.

Dr. Clint Steele:

We're gonna go through back pain stuff. Boom. K? At that point, I'm gonna set aside the intake form. I'm gonna say, listen, doc.

Dr. Clint Steele:

You've got a lot going on here. What do I do? I I just wanna set this aside. I'm gonna come back to this in a minute, but what I wanna set this aside and just share with you a little bit more in detail what I do as a brain based chiropractor. So notice that terminology, brain based chiropractor.

Dr. Clint Steele:

I'm differentiating myself. What I do as a brain based chiropractor, how I'm different than other chiropractors or what you think chiropractic might be. Is that okay with you?

Dr. Stephen Baker:

Yeah. Totally. That's fine.

Dr. Clint Steele:

Awesome. So let's start with a very simple question. What coordinates every function in your body? Do you know? My brain.

Dr. Clint Steele:

Your brain. Absolutely. So let's say, for example and, again, I'm gonna bring this back to your symptoms because what I think is happening with you is is there's a brain problem going on here, and I'll share with you why. But let's say, for example, the fire alarm were to go off right now in this building. What do think would happen to your heart rate?

Dr. Stephen Baker:

Probably would go up.

Dr. Clint Steele:

And your breathing rate? Probably go up. How about your muscle tension?

Dr. Stephen Baker:

I would assume my my muscles would get tighter because I gotta get the heck out of here.

Dr. Clint Steele:

Yep. So because why why do all those things happen? You just said it.

Dr. Stephen Baker:

There's an alarm going off, so I gotta respond to that.

Dr. Clint Steele:

You've gotta get out. Right? You've gotta survive. So, basically, what happened is your brain responded to a stress. In this case, the stress was good.

Dr. Clint Steele:

That was the fire alarm saying, hey. We've gotta survive. So your brain then changed all physiologic functions so you could survive. That make sense? Yep.

Dr. Clint Steele:

We call that survival mode. Now let's go the other end of the spectrum. Let's say it's a pulse alarm. We come back into the building ten, fifteen minutes later. What should happen to your heart rate now and your respiration rate and your muscle tension now?

Dr. Stephen Baker:

The heart everything probably goes back to more relaxed or back to slower. Exactly. Question is why. Because the alarm's not on anymore?

Dr. Clint Steele:

The stress is gone. The stress has left, and now your brain can say, hey. I'm safe. I can move into what we call healing mode. Because understand that in survival mode, you can't heal.

Dr. Clint Steele:

Your brain can only heal when it's in healing mode. That makes sense? Number one. Number two, understand that your brain doesn't know the difference between a fire alarm stress, a relationship stress, a financial stress, a fear or worry stress. My kids are driving me bonkers stress.

Dr. Clint Steele:

You ever experienced any those stressors?

Dr. Stephen Baker:

Yeah. Had a couple of those All

Dr. Clint Steele:

of us do every day, right, on a regular basis. So the question is, can your brain recover from those stressors? And so what I think is happening with you, doc, is this. You have the back pain. Right?

Dr. Clint Steele:

You're coming in with back pain. We said if your brain is stuck in survival mode, what's that doing to your muscle tension?

Dr. Stephen Baker:

Makes it tighter.

Dr. Clint Steele:

Is your brain better able to coordinate the healing of your back pain if your muscles are tight or nice and relaxed?

Dr. Stephen Baker:

Probably nice and relaxed.

Dr. Clint Steele:

Absolutely. Now in addition, I know you didn't come in for this, but in addition, you've got some sleep problems and you've got some high blood pressure. So let me ask you. If your brain thinks the fire alarm is always going off and is always in stress mode, what's gonna happen to your blood pressure?

Dr. Stephen Baker:

It's probably gonna go up.

Dr. Clint Steele:

It's gonna go up. And if you never get away from that stress, is it ever gonna come down?

Dr. Stephen Baker:

I would hope not. I mean, probably not.

Dr. Clint Steele:

It's not. It's gonna stay up. Right? In addition, you're not sleeping very well. Let me ask you.

Dr. Clint Steele:

If your brain thinks the fire alarm is going off, does it wanna sleep?

Dr. Stephen Baker:

No. Probably not.

Dr. Clint Steele:

No. It doesn't. So what I think is going on here, doc, is you have a a brain and nervous system communication issue. Right? Brain and body communication issue.

Dr. Clint Steele:

And so what I'd like to do is go ahead and and, again, I'm I'm gonna check out your low back pain for sure, but I'm guessing this, and I don't wanna put words in your mouth, but if there is a brain problem that could be causing all these things, let me ask you this. Do you wanna just cover it up? Do you just wanna continue to cover it up with medications or or ignore it, or do you wanna actually get to the foundation of of the cause or or the cause?

Dr. Stephen Baker:

I wanna figure out how fix it. I didn't even know you guys could do that.

Dr. Clint Steele:

Absolutely. So let's do this. Let's go check out your back pain, and for sure, we're gonna do some tests on that. But in addition, we're gonna check out your brain and see how well it's functioning. How's that sound?

Dr. Stephen Baker:

Sounds cool.

Dr. Clint Steele:

So that that's kind of the approach.

Dr. Stephen Baker:

I love the example. I think that's easy to follow. I think someone listening to this could probably grab onto that and not call it their own, but go and do the same thing tomorrow and practice. And I I love that we're taking it away from the pain. My question, and and I I get that this is like a what what color should the napkins be at a dinner question.

Dr. Stephen Baker:

It's pretty basic, but also walk me through the connection of his brain problem because I I see where you identified. Yeah. My brain's not regulating. It's not recognizing the stressor or the stressor's still there. What's the next step in that?

Dr. Stephen Baker:

Is it identifying based upon X rays? Is it identifying wait. What are the testing are you doing? And keep walking me through the connection.

Dr. Clint Steele:

Here's what I found is the posture app was which only thing I could afford at the time was working, but here here was the deal. And and believe it or not, when you you look at my numbers, zero to 500, my acceptance rate was 20%. 20%. So you you imagine how many people I had to see in order to reach that, right, at a 20% acceptance rate.

Dr. Stephen Baker:

You mean It's crazy. From day one to signing a care plan?

Dr. Clint Steele:

Yep. My minimum care plan, I said to myself at this point, like, minimum, they have to accept the six month long care plan. Otherwise, I send them down the street, they can go somewhere else. They're not coming here. So twenty percent.

Dr. Clint Steele:

But what happened was we started getting into more technology. I used the Insight for a little bit that actually made it worse. And the reason, guys, that made it worse, and a lot of people don't understand this is that acceptance rate I'm talking about, is because visual perception is 43 times faster than auditory perception. And so if you're and it this comes down to taking X rays. It comes down to the insight, which is finding scanning the spine.

Dr. Clint Steele:

Right? I'm focused on the spine. So I'm trying to talk brain, but I'm showing spine. Visual perception's 43 times faster. A picture's worth a thousand words.

Dr. Clint Steele:

So the the connection was never really made. Right? And so then we got rid of that, and then we moved to something called the neural infinity, which actually measured the brain. We actually put leads on their brain to measure EEG. We measure their heart rate, their respiration rate, their skin conductance, their hand temperature.

Dr. Clint Steele:

We measure their muscle tension, but we do it during stress and then during recovery. But what happens is this. If I'm calling myself a brain doctor, a brain brain based chiropractor, but I'm measuring the spine, there's disconnect. Right? Whether consciously or subconsciously, it's gonna affect my acceptance.

Dr. Clint Steele:

It's gonna accept my, my ability to keep patients for long term, etcetera. So what happened was when we started putting those leads on people's heads, I would actually have people say, wow. You're you're actually measuring my brain. Like, this is amazing. And so it automatically switched their perception of me being a a back doctor or a pain doctor to being a brain doctor just by being able to measure the brain.

Dr. Clint Steele:

And then my acceptance rates went up to 97%, minimum six month care plan, 100% cash.

Dr. Stephen Baker:

Those are legit numbers. Question on the on the neuro infinity. Can we let's dive in and talk about that for a minute because I know that's that's still one of your one of the things you do. Correct? That's kinda like your flagship thing is the neural infinity.

Dr. Stephen Baker:

So walk me through and you just mentioned some of the things that you're testing, but talk to me like I have no freaking clue what you're talking about. Like, they so we and how does this functionally work? How long is this taking? Is your staff doing it? They're putting these leads on someone's head.

Dr. Stephen Baker:

When you say stress versus not stress, are they gonna, like, do 20 burpees and then put it on? And then they they gotta go lay in a couch and then put

Dr. Clint Steele:

it on? Like, what are we doing? Yeah. So first, to explain in layman's terms, like, let me ask you something. If you're under stress, if your brain thinks the fire alarm is going off, what should happen to your heart rate?

Dr. Stephen Baker:

It should go up.

Dr. Clint Steele:

And then when there's no more fire alarm and we come back into the building ten, fifteen minutes later, relaxed, what should happen to your heart rate? It should go down. Question is, do you know if that actually happens? I haven't checked it. We don't know.

Dr. Clint Steele:

So let's start with the first step. Let's see if it's actually working like it should. That's exactly what we're gonna do. So what we're gonna do is we're gonna hook up your brain on what called EEG leads. We're going to measure brain waves.

Dr. Clint Steele:

At the same time, we're going to measure your heart rate. We're going to measure your breathing rate. We're going to measure how much you're sweating. We're going to measure muscle tension. And then what we're going to do is it's going take us about fifteen minutes.

Dr. Clint Steele:

It's totally pain free, noninvasive. And what we're gonna do during that fifteen minutes is we're gonna take you through a stress. For example, a math test. Again, your brain doesn't know the difference between a mass stress or a fire alarm stress or a bear chasing you stress, so your heart rate should still go up. And then afterwards, we're gonna have you close your eyes and relax, see if you can calm down.

Dr. Clint Steele:

Let's see if your heart rate actually lowers. Sound good? Like, that's it. Right? And so we so so the stressors are for adults, a math test, number one, are actually do eyes open first and then eyes closed.

Dr. Clint Steele:

Just go from eyes open, eyes closed. We reduce the stress. Right? Because we we filter out the visual perception. Right?

Dr. Clint Steele:

So the brain should calm down. Just go from eyes open, eyes closed. Then we take them through a math test, Thirty seconds. Close your eyes. Relax.

Dr. Clint Steele:

Thirty seconds. And then we go to an emotional sound stress test, which is sounds like a dentist drill or a dog barking or kids crying, any of these emotional stressors. And then close your eyes. Relax afterwards. We turn off the sounds.

Dr. Clint Steele:

Let's let you calm down. And then the third stress is a breathing test, like a physical stress, where we actually have them intentionally slow their breathing and then see what happens after that to see if they can recover from that. So that has more to do with the physical stress. And it's crazy, Doug, the stuff that we see with people I'll just give you an example. We had a 53 year old chiropractor was based on an insight I'm I'm not bashing insight, so don't get me wrong, everybody.

Dr. Clint Steele:

But based on his insight scan, his nervous system was working fine. Okay? He was doing high intensity interval training regularly. His blood pressure was one one twenty over 60. His resting pulse his resting pulse was, like, 63 beats per minute.

Dr. Clint Steele:

Healthy. Right? He comes in for a test. We do this neuroaffinity test. It's called a brain scan.

Dr. Clint Steele:

We call it brain scan. So what happens is we take him through this test. What happened during the breathing test is his heart rate sped up like it should, but then after we told him to breathe regular, guess his heart rate went even higher. So I don't remember the exact numbers, but let's say during the breathing test, his heart rate jumped to, like, 80 beats per minute. And then afterwards, breathe normal, his heartbeat went from 80 to 84 beats per minute.

Dr. Clint Steele:

Something's wrong there. Right? I said, doc, this is not right. So your your brain brain and nervous system's not downregulated. I said, you shouldn't be doing high intensity interval training right now because it's too intense for you.

Dr. Clint Steele:

You can't downregulate. Let's get your brain and nervous system to regulate properly first, and then you can go back to that. Right? So I need you to stop doing that. I need you to do yoga.

Dr. Clint Steele:

I need you to do tai chi, stuff that's gonna help you your nervous system downregulate. He said, no. I'm fine. I'm healthy. Everything's fine.

Dr. Clint Steele:

Right? I see him a year later at another conference. I said, doc, could you make any of those changes? He said, no. Three weeks later, we found out he died of a heart attack in the middle of a workout.

Dr. Clint Steele:

Oh, wow. Because his brain and nervous system wasn't downregulated. He thought it was. He thought he was fine, but in actuality, it wasn't.

Dr. Stephen Baker:

Right? So practical questions there. This is all being, like, read out on the computer screen so they can see it, I'm assuming, or you could your staff can show it to them. Then they start getting adjusted. And how often do you see the ability to regulate actually improve?

Dr. Stephen Baker:

And is there ever times where, like, you feel like a person's spine is getting better? You've delivered great adjustments. Everything's been awesome because I've used some of these scans, and a person has no more headaches. They're sleeping really well. Digestion's better.

Dr. Stephen Baker:

I can't feel a damn subluxation of their spine, and the scan says they're worse. So does does the neuro infinity ever show you what you don't wanna see? Like, transparency.

Dr. Clint Steele:

Yeah. See, this is the great thing about this is and, again, I'm not bashing other technology because there's some validity to it, obviously, but what I find is some false readings once in a while. And what we find with the neuro affinity is, listen. Either their RB goes up when they're under stress, and it goes down when they're relaxed or it doesn't. Like, there's no in betweens.

Dr. Clint Steele:

Right? And so, yeah, I can take X rays. I can see postures improving. Great. But does that necessarily equate to their brain and nervous system is regulating like it should?

Dr. Clint Steele:

And the answer is we don't know unless we're measuring it. Right?

Dr. Stephen Baker:

How often do you check the neuro infinity? How often is that a progress eval type of situation?

Dr. Clint Steele:

So what I recommend for docs, we start with the first scan on the first visit, and then at six weeks, we reevaluate, make sure we're moving in the right direction, make sure we're given the right type of adjustment, make sure the lifestyle changes are are happening the way they should. Right? Because in my experience, oftentimes, especially when we're talking with someone with dementia or severe anxiety, oftentimes, takes more than just the adjustment, guys. The adjustment's amazing. But what I found was that when I was just doing adjustments, two years later, people were gonna adjust they still had high blood pressure.

Dr. Clint Steele:

They still had whatever. Right? But when I started implementing lifestyle changes, all of sudden, everything changed. Right? It was amazing.

Dr. Stephen Baker:

Well, a lot and part of this conversation is our forefathers in chiropractic weren't dealing with the same level of stimuli, glyphosate, crappy food. I mean, they're just we our patients have so much more in a sense of traumas that and toxins and thoughts that that they never had back in the back in BJ and and Clarence's day.

Dr. Clint Steele:

Well, that's what I say to docs. I said, listen. Sometimes a high force manual adjustment is too stimulating for the nervous system. And they come back and they say, well, Didi did that or BJ did that in the, you know, the fifties. I I said, yeah.

Dr. Clint Steele:

But the level of stress in the fifties is way different to the level of stress today. Like, there's no comparison. Right?

Dr. Stephen Baker:

One more question on this on the neuro infinity thing because you you said something to the effect of need to make sure that we're doing the right adjustment. Are you basing the adjustment on a stimuli of parasympathetic versus sympathetic, or are are you ever addressing that aspect of it?

Dr. Clint Steele:

Yeah. We're addressing that aspect based on what shows up on their brain scan. Right? If they're high beta and low theta, then we know we need to downregulate. And what we know is high force manual adjustments actually stimulate beta, which is fine in the short term.

Dr. Clint Steele:

But if they can't downregulate, they can't they can't bring beta down and increase beta and alpha. Long term, they're screwing things up. And so what we need to do is more of a low force technique that we know again, we we've done this during during adjustments. We can actually measure the brain during the adjustments to see what happens to their brain waves. And so we know low force adjustments, will help stimulate theta and alpha brain waves and help lower beta brain waves.

Dr. Stephen Baker:

So I I don't even know. And I if I don't know, I'm assuming that there's at least one one other doc listening that doesn't know. Can you explain beta, alpha, theta? Because I've heard of them, probably learned them in school, but I got Yeah. Recollection now.

Dr. Clint Steele:

Yeah. Beta those are brain waves that basically tell so most people heard of delta brain waves. Right? Delta, when you have delta sleep, that's your delta brain wave that's that's, you know, working working the most. Right?

Dr. Clint Steele:

Because you're in a deep sleep. Well, we as we come out of delta, we move into what we call theta. Theta is your light sleep brain wave, but it's also your healing brain wave. Alpha is your hypnotic brain wave. So you can see we go from delta, theta, and we start going up and up and up till we hit beta.

Dr. Clint Steele:

Beta is your awake brain wave, also called your stress brain wave. And so people that have high anxiety, people that are not able to downregulate, they're under too much stress, they have high beta brain waves. Right? And which is a sign that and and, basically, it's what we do is we use brain waves to help us determine what's going on with this person's brain. Right?

Dr. Clint Steele:

And so we can see based on that under that reading what's happening. And, usually, almost always, that's associated with what's going on physiologically with their heart rate and their respiration rate and their skin conductance, etcetera.

Dr. Stephen Baker:

If somebody is stuck in more of a beta and that they're kinda in that anxiety type of thing, would you walk me through like, this is not about I'm not picking on techniques, and I and you probably do something different than I do. And so it's not about who's right it with adjustments because we have all the chiropractors who listen to this. But what are you doing to address that, like, technique wise and or part of the spine wise?

Dr. Clint Steele:

Well, what I think we gotta come back to and, yeah, all the techniques work, and this is where doctor Barwell came in. He he's the one that invented the neural infinity, was he came back and said, wait. This doesn't make sense. Right? Like, that that technique works.

Dr. Clint Steele:

That technique works. But sometimes that technique doesn't work. Sometimes that technique doesn't work. Right? They're all different.

Dr. Clint Steele:

So what does it come down to? And you've gotta look at what is it doing to the brain. Right? What is the specific technique doing to the brain? Right?

Dr. Clint Steele:

So we know some techniques stimulate beta, which in some cases, we see people come in with low beta. Right? If they're depressed, chances are they're low beta, they're high theta, and high alpha. We've gotta reverse that. So we want a more stimulating adjustment that's gonna stimulate alf I mean, beta.

Dr. Clint Steele:

Right? But we know some techniques actually lower beta and increase beta and alpha.

Dr. Stephen Baker:

You're doing good. You're answering the question, but you haven't quite answered the question yet because I so that as far as part of the spine, the upper cervical area and the sacrum is more parasympathetic. Your lower cervicals, thoracics, lumbar spine is more sympathetic. So neurologically, talk to me about, like, where would you wanna tap in if you wanna bring someone out of that beta?

Dr. Clint Steele:

So we wanna focus on not only the intensity of the adjustment, but also the area of the spine. 100%. Yep. Not not always. Sometimes you can just do the intensity, but, yeah, if someone's super high high beta and overstressed, I'm gonna try to stay away from their thoracic spine as much as possible.

Dr. Clint Steele:

Right?

Dr. Stephen Baker:

Got it. So then when we say bring down the adjustment, do you guys ever do I mean, are you ever just literally I'm not minimizing muscle work in the right spot, but are you ever just, like, literally rubbing suboccipitals to stimulate mechanoreceptive input to bring down the the sympathetic tone?

Dr. Clint Steele:

Yeah. In fact, I had a a lady. She, was diagnosed with stage five lung cancer. She had six months to live. Right?

Dr. Clint Steele:

She couldn't handle even an instrument adjustment she couldn't handle. Basically, the adjustment was like I would do with a little baby. Right? A thumb, pressure there, and and that was it. That's all she could handle.

Dr. Stephen Baker:

I don't know how to say this. I I feel like I'm very good at moving a bone. Like, I pride myself in the ability to adjust what a lot of chiropractors maybe can't get to move or and or it's very comfortable in patients. There is a wow factor and a holy shit. That was a big type of an adjustment.

Dr. Stephen Baker:

I'm understanding in this conversation, and I'm I'm very open to adapt and change. Maybe that's there's there's a time and place where that's not even I'm not the best chiropractor for that person, or I've gotta change my technique. So I appreciate the conversation, and my hope is that there's other chiropractors that are willing to go, oh, hey. Maybe I need to modify something. Maybe I need to add a new technique or change to what I'm doing so I can address that old lady that all I have to do is literally rub behind her ear with a whisper sweet nothing's to her, and she's gonna get better.

Dr. Stephen Baker:

You know?

Dr. Clint Steele:

Yeah. What we tell docs is, listen. You you need to have a a handful of tools in your tool bag, basically. Right? You know?

Dr. Clint Steele:

Multiple techniques, some high force, some low force, some instruments, some whatever, and have a number of things.

Dr. Stephen Baker:

I ask a question in in my interviews with docs on the show a lot, and it's it's do you have any advice for the younger you? Like, if you

Dr. Clint Steele:

could go back,

Dr. Stephen Baker:

I feel like through now now that I understand your story more, I almost know what the answer would be. So tell me if I'm wrong, but if you could go back to you starting practice for you in school, you would say, hey, listen, make it about the brain, not the pain. Here's the secret to making it about a a neurological practice, and everybody's gonna be attracted to that. Is there anything else that you would tell the younger you, aka something you might wanna tell a student or a new doc coming into practice right now?

Dr. Clint Steele:

Be open. Right? Be open to and that's how I usually start my workshops. I mean, let's let's set the intention here. Let's let's be open.

Dr. Clint Steele:

Right? Right now, I'm helping people all over the world reverse dementia, Alzheimer's, Parkinson's disease, and more. And the thing that I tell people is, listen. Just be like, do you know everything in the world? No.

Dr. Clint Steele:

You don't. Great. You got a doctorate. Great. You went through school.

Dr. Clint Steele:

But that doesn't mean what I'm saying is wrong, and it doesn't mean, like, three years from from now, what I'm saying is right. Like, we don't know. Just be open to new ideas, new possibilities. And I think one of the most important things is stop limiting yourself in your own mind. That's huge.

Dr. Stephen Baker:

Yeah. We talked about that earlier as far as, like, seeing what other people are doing in regard to volume or reaching people around the world. Because something you just mentioned, we don't have to dive into it, but there are chiropractors that are literally helping people in other countries right now because of the technology that we have, and that's something that no one ever would have thought was possible before. Yeah. So there's a lot of really cool stuff.

Dr. Stephen Baker:

And something else you said earlier in this interview was you you have a degree in chiropractic, which kinda limits you, and and, like, that's all you can really do. At least that's what you thought, and that's why you started selling Kirby vacuums. And again, praise God, you started selling Kirby vacuums because now you can sell chiropractic like a ninja, but there's so much that we can do as chiropractors. So whether and I'm not saying we we need to abort mission on adjusting the spine, but let's bring in a neuro infinity and start start doing some different testing. Let's bring on some new objective testing.

Dr. Stephen Baker:

Let's start making more videos online and sharing the principle of chiropractic with people in different countries who have never heard of this so that that somebody, some kid in some other country goes, dude, I wanna be a chiropractor. This sounds freaking cool.

Dr. Clint Steele:

Yeah. A 100%, man. It baffles my mind how many people how many chiropractors are so focused on pain, and then they, you know, they're doing videos on pain and and whatever else, and then they can't figure out why people don't wanna stay longer after their pain is gone. You know?

Dr. Stephen Baker:

I I did my last interview I did with doctor Ben Lerner, and we were talking about how chiropractors back in the day, back in the Clarence Gonstead era, it wasn't about getting patients. It was about how do I become the leader of my town and take over the world because chiropractors should be at the forefront of everything, not just health care. And by elevating that mindset to such a high level, you automatically attract a shit ton of new patients. Like, that's just like a a byproduct of being that guy. Absolutely.

Dr. Stephen Baker:

Whereas and to your point, chiropractors are so focused on getting rid of pain. Like, of course, you haven't seen a miracle in your office in the last few months. You're just excited about back pain going away. I want to inspire chiropractors that listen to this show to be walking into your clinic expecting the blind to see, the deaf to hear, and the lame to walk. Like, that's what we should be that's how we roll.

Dr. Stephen Baker:

You know what I mean?

Dr. Clint Steele:

That's it. That's it. Awesome. Well,

Dr. Stephen Baker:

I got two more things. Number one is if you could go back and and kick it with a chiropractor that's no longer alive. Like, if we're gonna have more for dinner, are you gonna go shadowless practice? Is who pops out as first in your mind as the the OG that you wanna hang out with?

Dr. Clint Steele:

I think doctor Fred Barge. He had, he knew about the neural infinity before he passed, and he had done a couple things on it, and it was it was pretty insightful. I think I think he was open. I think, obviously, you know, BJ was testing. I mean, he had instrumentation.

Dr. Clint Steele:

Right? Underground, he had

Dr. Stephen Baker:

to do it because of

Dr. Clint Steele:

the radio station. He was measuring this stuff. Right? So I think, you know, we were moving in that direction, and then we got derailed with the whole pain thing, and it was yeah. So I think either of those ducks.

Dr. Stephen Baker:

You know what's really cool is everybody I've interviewed so far, no one's had the same answer. And so I I would you give me one or two random facts or stats or something you know about Fred Barge that maybe our audience doesn't know? Because you gotta also think about people who may be listening to this show in 2036 and be going, who the hell is Clarence Gonstead? Right? So Yep.

Dr. Stephen Baker:

The guys like my age group, your age group, and then there's the so we're already getting generations beyond the guys that really pave the way for you and I. So what is it about Fred Barge that that you would wanna share with someone that's that's never even heard the name?

Dr. Clint Steele:

You know, obviously, his his successes speak for themselves. And so, you know, you asked about numbers, but I think this goes for a lot of those chiropractors was they were open, right, to new ideas, and they were open to to new concepts and new thoughts. And I don't know that they were necessarily just stuck on just bone out of place, placing pressure on a nerve. They were open to the next thing. Right?

Dr. Clint Steele:

And I think that's where a lot of chiropractors get caught up in that, wait a second. This is all based on, you know, bone out of place, placing pressure on the nerve, and they're not open to the to the next thing. Like, wait a second. This is a whole brain model, right, that we're that we're dealing with. Right?

Dr. Clint Steele:

And so open your mind, man. And I I think that's one of the things that I I really value in in a lot of those other chiropractors, especially doctor Fred and Vijay and and some of the others.

Dr. Stephen Baker:

Awesome, bro. Man, it's been a pleasure having you on the show. Thanks for being with me. Is there anything that so some at some point, someone's hearing this. They wanna come watch you speak on stage.

Dr. Stephen Baker:

They wanna maybe come work at your office. They wanna plug in. They wanna come shadow. How do people find you? And if there's a doc that wants to come shadow, where's your practice at?

Dr. Stephen Baker:

Talk to me about that a little bit.

Dr. Clint Steele:

I'm in Maine. You can find me at doctorclintsteele.com. That's more on my public facing website, doctorclintsteele.com. From a practice standpoint, brainbasedhealthsolutions.com. Brace I'm sorry.

Dr. Clint Steele:

Brainbasedhs.com. Stands for brainbasedhealthsolutions.

Dr. Stephen Baker:

Cool. Hey. Thanks for being on the show today, doc. I appreciate it.

Dr. Clint Steele:

Appreciate you, man.