Do Good Work

In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation.

00:12 Addressing Team Concerns About AI
00:31 Key Business Areas for AI Implementation
01:04 AI as an Amplifier, Not a Replacement
01:55 Framework for Identifying High-Level Tasks
02:08 Focusing on High-Impact Activities
03:28 Mapping Daily Habits and Processes
04:01 Embedding AI in Business Operations
04:57 Leveraging AI for Team Potential

Connect with Raul: 
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 


What is Do Good Work?

Do Good Work is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul

INTRO

PODCAST

A lot of the teams that I'm working with
and supporting, even from our quarterly

meetings or one-on-one meetings or
just talking to the founders, we're

looking at ways of not just leveraging
AI, but implementing and embedding

it across the entire ecosystem.

However, as leaders, when you start
talking about this to your team,

there might be fear, there might be
contraction, there might be an approach

like, is my job going to be replaced?

So I wanna discuss some
of the major thinking and.

Principles around how to implement AI
with your team without making them worry

that you're looking to replace them.

There are essentially only three areas
of your business that matter to deliver

impact and drive value to the marketplace.

The first is your sales and
marketing to get the clients.

Then it's your product department
to fulfill on whatever the promise

is to serve clients and retain
clients and ascend clients,

and then refer more clients.

And then you have your operations,
which supports all departments

within the organization.

When we embed AI or automation or
low level reasoning or tasks that

can be automated or supported.

It focuses around those three key areas.

Now here's another fact.

AI will not replace you.

It'll only amplify you.

And your team, and I think you can
use that verbatim because if you think

about it that way, versus it's gonna
replace what I currently do it's going

to amplify what I'm currently doing to
do something that I couldn't do before.

It actually relieves the stress of people
thinking, oh, am I gonna be replaced?

Are you looking to take away my role?

But the inverse is also true if
a task or a role that you have.

Is automated through ai, it
begs the question, is that

task or role actually valuable?

Should you still have it?

Should we reconsider?

Should we evolve that task or role?

So you might be like most of my
private clients who are looking to

actively embed AI in their marketing
their fulfillment their product and

their, sales qualifications in their
operations administrative tasks.

here's a framework that I like to share
with you that kind of guy helps you

outline where and how do identify those
key areas to start embedding artificial

intelligence, low lower reasoning, high
level reasoning, API as the whole nine.

Alright?

The first things first, you have to
identify your highest level tasks.

If you don't know what these are,
here's the exact, I'm gonna read this

exactly what I do every single week to
reflect what are my high level tasks

and what are the things that I should
be focusing on, and that only I can do.

So here's what I reflect
on every single week.

what is 80 20, meaning the 20% of input
that drives 80% of the performance.

What is a must do versus a nice to do?

And which tasks can be delegated and
which tasks should be eliminated?

out of all the things you did this week.

What is the number one thing
that drove the most impact or

drove the most results with you?

The team.

The company, your personal life.

What is that one thing?

And literally boil it down to that one
thing And then repeat that question

three times so you have the top three
things you did this week, if you

eliminated everything else and only
focused on those one to three things.

How would your life, how would the
business, how would the operations,

how would the sales, how would the
fulfillment, how would the product change

and how, imagine, what would it look
like if you only did those three things?

So then your goal is to focus on
only those one to three things.

Every single day.

This goes for every department, every
team, because now we do have the

luxury and the abundance to be able
to focus on that with this technology.

the second is to map your daily
habits, translating your team's

processes and routines into either
visual steps or documentation

where you can actually see exactly.

This particular habit that drives
this KPI for the organization

is done by these procedures.

it can be a a flow chart, it can be a SOP,
it doesn't matter what matters are, here

are the things that we need to do to make
these KPIs true based on our department.

that matters for the client, for
the business, for our longevity.

Here's what we need to
do every single day.

Mapping that out.

Now the third is to identify where should
we start embedding this technology?

Where can we create, low level reasoning?

Where can we embed research?

Where can we scrape data or analyze data?

Where can we have deep research?

Where do we have these, needs
in our company to accelerate

what we currently do?

And then from there, you
refine it wherever AI ends.

is where the human begins.

how do we leverage what it.

Gave us qualified and verified
because it's not always true.

Having those verification layers
and quality assurance layers and

then from there, identifying is
the final output good or worse

than what we're currently doing?

How do we improve that to be current
status and how do we improve that

to be better status where we can do
things where we couldn't do before.

Now this is where we start offloading
maybe some of the low level tasks

or some of the things that you know.

We're not so low level, we're
actually taking just hours to do that.

You can now do in 20 minutes, 20, 30
minutes, that could save you potentially

anywhere from five to 10 hours.

But this is where I really want to
focus on leveraging the technology

to have your team do not just what
they currently were doing, but what

they have the potential of doing.

And it is up to you to identify that
potential and really work for them to

see that vision and enabling them not
to just be replaced because replacement

is easy replacements, regressive
replacements looking backwards, but.

Keep at the certain level, your level
of excellence and identify what is

the potential that we're missing out
on because we're stuck doing things

manually that we shouldn't be doing.

Manually stuck doing things longer
that we could actually get done faster.

Stuck.

Accepting a certain reality where
our quality is based on a certain

capacity of our brain power and
throughput and leveraging technology to

increase that throughput and capacity.

So it's that kind of thinking, not
just replacing, looking backwards, but

creating a net new of what's potential.

And that's the excitement.

'cause when you start sharing that with
your team, they're not gonna be replaced

and you don't wanna replace your team.

Frankly, you probably wanna figure out how
can I do even more with our existing team

without overworking, without stressing
out, without harming the work-life balance

and being able to achieve new records.

That's how you implement AI
with your team without having

them worry about being replaced.

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As always, it's an honor to be
a small part in your journey.

This is Raul Hernandez.

Do good work.