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AI First with Adam and Andy: Inspiring Business Leaders to Make AI First Moves is a dynamic podcast focused on the unprecedented potential of AI and how business leaders can harness it to transform their companies. Each episode dives into real-world examples of AI deployments, the "holy shit" moments where AI changes everything, and the steps leaders need to take to stay ahead. It’s bold, actionable, and emphasizes the exponential acceleration of AI, inspiring CEOs to make AI-first moves before they fall behind.
Andy Sack (Computer) (00:03.192)
This is AI First with Adam and Andy, the show that takes you straight to the front lines of AI innovation in business. I'm Andy Sack along my co-host, Adam Brotman. In each episode, we bring you candid conversations with business leaders who are transforming their businesses with AI. No fluff, just real talk and actionable use cases and insights for you.
Andy Sack (Computer) (00:30.104)
Today we have the first of what will be a multi-episode journey with Dan Todd from Influence Mobile. And we thought it would be really good. Dan is someone that's working with Forum 3. We thought it would be great to highlight his onset of implementing the AI First playbook and working with Forum 3 to transform Influence Mobile. Welcome, Dan and Adam.
Daniel Todd (01:01.084)
Thanks Andy, glad to be here.
Andy Sack (Computer) (01:04.45)
Dan, let's kick off right away and just like give the audience just a brief introduction to Influence Mobile. Why don't you tell us about the company and what it does?
Daniel Todd (01:15.912)
Great. Influence Mobile has built an app called Rewarded Play. It's in the Android App Store. And we invite tens of thousands of people today to download Rewarded Play, app, and then discover new games. It's best to think about it in the context of like an airline rewards program. So as people download and play these games, we give them points towards real world rewards like Amazon gift cards. They can earn very large rewards, $100, $500 playing these games.
in certain time frames. So game developers pay us anywhere from $5 to $25 every single time a person downloads one of these games. And then we use a portion of that money to fund those rewards. And so we want to encourage people to quickly get into the game, experience the games, enjoy the games. But then what we're really looking for is the people that spend money in those games. They drive all the value for our game developers. We put a lot of focus on finding and keeping those people. We have
retention programs and all kinds of rewards for those people that spend money and we're generally giving them 10 to 20 percent cash back which keeps them around and engaged which makes other game developers want to continue to buy traffic from us and then we just kind of continue to repeat that cycle.
Andy Sack (Computer) (02:28.94)
And Dan, can you tell us a little bit about the sort of size and scope of the business in terms of employees and revenue?
Daniel Todd (02:36.22)
Yep, so we have about 65 employees. This year we'll do somewhere between 40 and 50 million dollars in revenue.
Andy Sack (Computer) (02:45.368)
Great. And that revenue comes, your core customers are whom?
Daniel Todd (02:52.572)
the primarily the largest game developers in the world. So companies like Scopely that build Monopoly Go, that game generated $2 billion in its first 10 months. They pay us to get people to play Monopoly Go, whether it's Candy Crush or Solitaire Games or whatever the most popular games in the world. They're primarily looking for people who want to spend money in those games and we help them find them and keep them.
Adam Brotman (03:19.426)
You have sort of a Mr. Beast model. in the sense that he gets, he gets paid for generating audience and he gives that money back to, you know, fund his business model. And you have a game publisher, game player, loyalty version of that. Um, so that's a, that's a cool business, Dan. on, on the AI front, you know, we've been working with you now for a year and, um, you clearly as CEO and founder of the company, you are.
a believer in that this is a game changing technology that business leaders and CEOs and teams need to be taking advantage of it. But you're also self admittedly a company that is still going through its transformation journey on AI first. And that's why we wanted to do this mini series with you because we thought it might be a fun thing for other people to sort of see in real life, like what happens and kind of where other similarly situated companies and CEOs are.
So can you start out by telling us a little bit about, like, set the scene for us? Like, you know, you believe in AI. You've gone through one of our boot camps personally with your team. But, you know, if you were to sort of describe, you know, how often you're using either ChatGBT or Gemini or Cloud, how often your team is, kind of set the scene for us in that, kind of where you're at, like the baseline.
Daniel Todd (04:42.28)
Sure, yeah, I think when we first started talking with you guys, there was a lot of concern about using JTBT because there were stories of people putting personal company information into the system and it getting distributed everywhere. you know, it was the, you know, if today is the Wild West, I don't know what it meant a year ago, but we were both anxious to get started, but also hesitant to not do something wrong. I would say we've largely
Secured ourselves against doing things wrong. You we have corporate accounts for Gemini that is very secure. We have an AI policy where we are clear with our employees what they should and shouldn't be putting into AI. But beyond that, you know, so it's been intentional, but I would say it's still very early. We started making people aware of it. We started encouraging users or employees to be using it regularly.
but we haven't necessarily followed up on it consistently. So I'd say usage varies. use, I use chat TBT so much, my wife stops responding to my questions because she thinks I'm talking to chat TBT. So that's how, that's how much I've talked to chat TBT all day long on every topic from personal to business to everything. just becomes a source of creativity and bouncing off ideas.
I would say we have other executives who maybe use it that much. Some people are using it less frequently. Our dev team uses it. I would say each developer has certain elements of their day-to-day flow where they use AI. But we're kind of just getting into this phase with you guys where we want to start to systematize it, make sure that we know what are the best use cases for each employee, for each department, make sure that we're...
giving them all the tools, because those are constantly changing and we're excited to work with Forum 3 to see what the best tools are today besides just ChatTPT. And so I'd say there's moderate usage. There's people who are embracing it just like any other company, and they're doing fun stuff on their own kind of solo. I was just talking to a guy today who's setting up his own servers on render using NAN to create AI agents. there's a lot of independent thought that's happening and we're encouraging that.
Daniel Todd (07:08.017)
But we want to kind of bring it all under one roof and make sure we're all using it to the best of our abilities and also not wasting our time doing tools that aren't going to be effective.
Andy Sack (Computer) (07:21.336)
Dan, could you provide a little bit of color to the story you just mentioned about your wife not responding, not the part about your wife not responding to you, but because I know that how you use AI, I actually think is really emblematic of being AI first and you're using it with voice predominantly, correct?
Adam Brotman (07:21.494)
You
Daniel Todd (07:44.776)
Yeah, I would say 98 % of the time I just, click it. don't, I occasionally talk to it where it talks back to me, but I'm usually just sending it a string of information and I talk a lot to it and then I have, it summarizes, it gives me back a response that I want and then I usually go through multiple cycles of that depending on what I'm talking about, right? I pretty much no longer use Google. I don't use any other search tools. just use this.
Andy Sack (Computer) (08:10.766)
But specifically, what you do is you turn on, you're not talking in the multimodal way. You're actually talking to ChatGBT. That's the tool you're using. And you download the business situation that you're in, and then it transcribes your verbal text into a text string. And then it responds, and then you iterate. Is that accurate?
Daniel Todd (08:34.152)
That's right. That's accurate, yes.
Andy Sack (Computer) (08:36.534)
Yeah, and that's why your wife doesn't talk to you anymore because you're actually talking to Chachie B.T. Yeah.
Daniel Todd (08:41.256)
Yeah. And it's, it's super useful. mean, it's so much faster than typing. It's not that I don't type at all occasionally. I I will, but generally I'm wanting to get a flow of thought out of my head into that. And it's just an amazing storage unit. Cause now I can go back, uh, you know, a week later and pick up a topic that I had been thinking about. And so it just makes it so that I forget less, uh, things that are creative. Cause I got a lot of wide range of topics in my brain. And so I can always going to go back, do a search.
find the string I was pursuing and reengage at that time. It's very useful.
Adam Brotman (09:16.224)
Now you're, you're describing, I'm guessing the iPhone, the iOS app, the chat, chibit, iOS app with the advanced voice mode capability. you had mentioned earlier that you're at the corporate level for influence. You guys, I think you said you also have an enterprise Gemini, instance. are you, so let's go back to your company. So you're using it, using voice mode a lot.
Daniel Todd (09:24.306)
That's right.
Adam Brotman (09:45.44)
Sounds like you're using it to soundboard things and sort of, ID eight, summarize your thoughts, advance your thoughts, et cetera. are how would you, you know, talk a little bit about like the rest of your team and I'm talking about your whole company. Start with your leadership team and your whole company. Like if you were to describe, you know, you haven't, you mentioned you have an AI use policy. Like, would you say that they're using different platforms? Would you say that they're very.
really varied in sort of how much they're using it, how much they're getting out of it. Like describe a little bit about like where, you know, how you would rate or describe kind of where your company's at.
Daniel Todd (10:26.256)
Right. Like I said, I I would, I don't follow up with everybody and ask them about, their AI usage regularly. we were doing in our bike by week or by yeah, bi-weekly company meetings, we were having like an AI segment and kind of showing people how to use Gemini. So there are people who, who kind of use Gemini primarily. And then if you, if someone comes to us and has a good use case, to switch over to chat, TPT, we let them use chat.
For example, ChatGBT just really improved its image creation quality. And my wife, who actually works for our company, does all kinds of creative marketing stuff. And so I just told her, like, you should switch over to ChatGBT because I was testing those same image creations on Gemini and it was inferior by far. depending on the use case, some people prefer ChatGBT. I'd say majority of employees like the developers.
have it just because we're a Google shop and we're integrated into all the Google sheets and those types of things. But to be honest with you, can't tell you other than kind of anecdotally, you can tell when people have been using it for their emails. And so you can tell who's using it for emails. We certainly encourage it. But that's kind of where I'm hoping to get to the point where if AI can improve my productivity 20 % or 30%, I want to make sure that
Adam Brotman (11:29.378)
Mm-hmm.
Daniel Todd (11:52.72)
that baseline is being applied consistently across the board.
Andy Sack (Computer) (12:00.182)
And Dan, I'm sorry, Adam. Dan, want to just, or about to, Adam was about to is about, and you just started talking about the sort of, functional departmental level usage of AI before, before we get further into that, I want to just step back for a moment because this whole podcast and this idea behind a tracking the influence mobile AI first journey,
Adam Brotman (12:00.31)
So what you said, good.
Andy Sack (Computer) (12:30.616)
came as a result of about, I don't know, six weeks ago, you and I were having coffee and at coffee were like, I wanna push and become AI first at Influence Mobile and you were picking my brain about that. Can you tell me what prompted you to say we need to go AI first at Influence Mobile?
Daniel Todd (12:50.6)
Sure. Well, I just, from those early wins, like, I mean, we have an incredible amount of data, for example. So like there's, the way I think about it, you can apply AI and a lot of different functions, right? So for content creation, it's incredible, right? So it's very good at taking, I can just give it a stream of thought and it can give me a condensed version of an email to investors or to whatever in like a millisecond and then I can tweak that. But when I start thinking about,
like what I could do with AI, if I could access my own data, connected AI would be incredible. I have to spend hours sourcing data to get an answer that lets me make a decision in one minute, right? So like the data collection process is very onerous. And so if we can get to the point where AI just has access to all of our data, there's so much opportunity there alone, apart from anything else that...
I've been talking to my BI team. like, have to our AI integrated into BI. Then when you think about developers, right? If content creation, when I'm creating emails is enhanced, how much better will code creation, code testing, code documentation? We spend a lot of money every single month hiring, paying for developers. And if we could make them 20%, 30 % more effective, that just scales the growth of the entire company because we're a product-driven company getting products.
out, making sure they're tested, making sure people know what they're supposed to be doing and that they're doing them. So just everywhere I look, it just seems like at a minimum AI could bring 20 to 30 % lift and then that directly translates into company growth. And so then when I hear you telling me stories about other companies who are doing innovative things, I'm like, we got to get on this, right?
Andy Sack (Computer) (14:41.954)
And if you had to identify like, you we're going to work together for 90 days. What outcomes are you looking for? What does success look like?
Daniel Todd (14:52.904)
I mean, I would say success looks like, it can be as little, right, as like you guys telling us one or two nuggets that some other company has done, and all of a sudden we change one process that adds a million dollars in revenue, right? Like that, even though that wouldn't be what I would be aiming for, that would be a success. But I think across the board, making sure that employees aren't wasting their time, there's a lot of experimentation, like I said,
Some of the experimentation is awesome because you've got employees showing initiative, but there needs to probably be some cohesive strategy there. And then just make sure that we are using the best tools in the most effective way for improving our people, the people effectiveness, the processes, like are there things like the data collection and AI? I mean, we could be wasting tens of thousands of dollars a month in people time, pulling reports. We're not.
We're not actually spending that time because it's so onerous. don't do it. So then we're losing out on the insights of all that kind of stuff. know, improvements in people process. And then of course our product needs to have AI from fraud protection to app selection. Like there's all kinds of things we could be doing. And I don't know the first step to do it because I don't want to necessarily cram it down my employees throats that they have to do AI and everything they do. But I want to show them.
Adam Brotman (16:18.114)
you
Daniel Todd (16:19.654)
the upside by showing success stories that you guys have seen elsewhere and encourage people to do it out of excitement.
Adam Brotman (16:28.364)
So Dan, let's use that as a good segue. You actually just said something that I want to build on. You said, I don't want to cram it down my employees' throat. And I think that's actually a and a common sentiment that we hear a lot. You actually mentioned two things. We hear a lot of people being scared about their data being leaked or available in the public domain by accident through this process. And then secondly, I feel like there's
There's not quite yet a cohesion between CEOs that are getting it like yourself and the rest of their team. There seems to be some interesting impedance there. And I want to kind of dig at that for a second. do you, let me, I'm going to, I'm going to, know, you're coming on this podcast, you're being a little vulnerable. It's like a reality television show a little bit. Like, are you, so I'm going to ask you, like, are you feeling that
your employees across the board, 100 % your leaders and your team, 100 % are like, we want to lean into AI and we are leaning into AI and don't worry, Dan, we got this and we're excited about it. Or do you feel like it's, there might be a passive aggressiveness there that might be going on that you're not aware of or is it somewhere in between?
Daniel Todd (17:47.366)
I would say it's somewhere in between. I don't think there's passive aggressive. think, you know, we, we, we ask and encourage people to give us positive feedback. I don't think there's really any reason for people to, dislike the concept of AI. It's just, they don't know where to start. Right. And so you can tell people go use AI or you can show somebody a single use case that will blow their mind. And like, all of a sudden they're excited to use AI. Right. And so.
but we have a lot of different employees in lot of different roles. And so like for sure, the situations where again, like in our marketing team, right? Like we create thousands of ad creatives a month. so in video ads and all kinds of different things. And so the amount that AI can help with the creative process is just enormous there, right? And so there can be hesitancy in the creative world because artists really like
to have ownership over the creative process. So I'd say there's occasionally hesitancy there, but beyond that, I think it's just a matter of like helping people get into the habit of these use cases that save them time, and then just building up a functional library of use cases where they're like, when I do this thing, I use this tool, right? And then eventually, just like I use it now, it becomes...
something that you enjoy using so much because you see the benefits of it that they start incorporating it in other areas.
Adam Brotman (19:19.49)
Do you actually yourself, I'm just curious, this is both a question and a bit of a best practice, I think. When you're having discussions with your team, do you have it sort of on your mind to ask the team almost every time? Like, hey, what have you done to try to further this or improve productivity or improve quality using AI? Is that a question you're asking every day of your team?
Daniel Todd (19:43.528)
No, wouldn't say no, it's definitely not. don't ask every day. It comes up. Like I said, are people who are more interested and more excited about it. Now, part of that's because I just know we're ramping this whole thing up right now. you know, just, my last call, we spent a significant amount of time talking about AI tools with my product, one of my product managers who's very excited about stuff. He's being proactive. He's...
Adam Brotman (19:58.668)
Mm-hmm.
Daniel Todd (20:09.264)
setting up servers. He's like, I'm not taking up any dev time. I'm creating my own server. I'm setting up this innate instance that allows AI agents to do this, that, and the other thing. It's freaking amazing. I love it. And so he's in a different category though, in terms of his excitement and his ability to use that and see kind of like, he's kind of on the blue ocean of unlimited opportunities in the product side. Whereas like maybe my customer support team,
Once they've got a bunch of scripts for emails, they don't need to like sit there on AI creating 50 more. So again, I also think there's an opportunity to use AI more in certain areas. And so in those areas, I do bring it up more, but you're highlighting a potential weakness here, which is, yeah, I'm not beating the drum nonstop every day to make sure you use an AI. I tell stories about it and hope to encourage people.
But we do want to figure out what is the right cadence to tell people, remember to use your AI tools.
Andy Sack (Computer) (21:12.782)
Dan, when you think about AI and sort of going back a little bit to success from 90 days from now, what's your hunch about one area in the business that could benefit the most from AI?
Daniel Todd (21:29.404)
Well, I'm hoping it's, I don't need even success in any of these three areas, but I mentioned them already. So I'm hoping that we either come up with a formula that really gets applied to the people side of things and everybody's, you know, 20 % more effective. So now I don't know how I would, you know, use that, but I'm sure you guys have success stories of like, here's how companies have been doing this. I know Andy, one time you told me there was a CEO that
said, if you don't use AI, we're going to fire you. We're not quite at that level, right? We want, but I'm hopeful that either we really get employees excited about the potential, because there is a lot more success, or that you guys are to tell me like, here's this way, like Andy, you were talking to me about all the success of using unstructured data in video calls. And so I've been recording more calls. I've been telling people why to record those calls, but I've done nothing.
Adam Brotman (22:09.378)
you
Daniel Todd (22:25.968)
with the video calls yet, I just am recording them, right? So it's in my mind, but I also think, like I said, maybe there's the tools are advancing for the data analysis, like that one thing alone. Like if we can learn from you guys, here's a company that's snapped this into their tableau or snapped this into their data warehouse and boom, they're able to talk to their data. Like I'm hoping you guys are gonna uncover some tool that I wouldn't have maybe got to for a year.
Andy Sack (Computer) (22:57.442)
Yeah, what's so cool about what we're doing, this being the first episode is our audience is going to be able to follow along here over the next couple of months as we record these and they'll go on the journey with us, which is just so great. I'm so glad you're willing to do this with us.
Adam Brotman (22:59.522)
Yeah, go ahead.
Adam Brotman (23:14.88)
Yeah. Andy, we can go in a lot of different directions here. Where do you want to go here? Because I feel like we set the table really well for Dan and us and the audience. Do we want to dig into some specific ideas or areas? Where do you want to go here, partner?
Andy Sack (Computer) (23:15.178)
Andy Sack (Computer) (23:35.918)
do you have a suggestion for it? Like I didn't, I wasn't ready for that transitional question.
Adam Brotman (23:42.37)
that's okay. mean, I'm looking at my notes from what Dan just said here, and I know I'm not summarizing and ending the first episode of our mini-series here, our special mini-series.
Andy Sack (Computer) (23:53.42)
Yeah. No, no, but we're conscious of time. So we have, you know, we have about 10 minutes here. So what do you want to cover?
Adam Brotman (24:00.64)
Well, I I was thinking that I want to ask Dan a couple of questions. And this is, for our audience, this is totally unscripted. first of all, Dan, have you been playing with the deep research model of OpenAI?
Daniel Todd (24:16.444)
I did, I used them all up. You gotta be very careful and uncheck that box so you don't use them all up too quickly.
Adam Brotman (24:23.84)
I've hit that limit too. Yeah. It's pretty amazing, right? Yeah. In fact, as the rest of your team, like you said, just you that has access to that, cause that's actually, you know, at the pro level, I think they've actually now rolled it out to the plus level, but there's even less, you use up those things even more at the plus level. Like, do you kind of, who has access to deep research and have you talked about deep research with your team at large?
Daniel Todd (24:26.642)
Yeah. Yeah.
Daniel Todd (24:52.38)
I would know. haven't talked about it at large. I did mention it a few different times. Like I said, it came on. Andy told me to like pay for the, you know, the $400 thing. But then like right when I went to go do it, it was available at my level. And so I started using it and I just went crazy. I didn't really realize I could use it all up in like two days. So I just kept doing it for things that were not useful. Like I just kept the stupid button on. And I would say I only got two probably like really good
forms of the deep research done. I'm now like a few days away from my next month of allocations, but it was very powerful and I could see using it. As I get more personal use cases under my belt, I'll probably start talking about it more with employees, but I don't recall having a conversation with anybody about it just yet.
Adam Brotman (25:44.802)
Okay, yeah, the reason I go ahead and you someone you see. Okay, go ahead.
Andy Sack (Computer) (25:47.374)
I'm ready now, Adam. So Dan, two topics that haven't come up that I'd like you to just touch on lightly. One is, as you're increasing the promotion of AI amongst and with your staff, how do you deal with concerns of the employees around specifically being laid off or job replacement?
Daniel Todd (26:11.272)
I've been pretty clear with everybody that I actually think the biggest risk of people losing their jobs is that they get replaced by people who are better at using AI. I actually don't see like we're not
Andy Sack (Computer) (26:25.676)
And do you hit that straight on? that like a, you hit that straight on with the employees? Yeah.
Daniel Todd (26:31.868)
Yeah, I mean, what I would tell people is we're not a 1900 person or 19,000 person company where there's massive, you know, such massive potential for layoffs that you could see that happening. What I want to encourage people is like, we want to get into the growth mode so that when we start growing again, we just need less people, right? So that's really the focus is like we want
to be more effective with the group that we've had. I've even toyed with this idea that if a group of people could become 50 % more productive, right? So in 40 hours, they could do 60 hours of work, then maybe I would give them one day off, right? So like we split the value. So I don't want them to think that I'm...
Andy Sack (Computer) (27:24.686)
Go to a IE specifically go to a four-day work week is what you've sort of promised or offered.
Daniel Todd (27:30.928)
Right. Well, I didn't promise anything, but I'm saying like, I don't want them to view it as like, I'm using AI as a tool to squish out all of the value and they get nothing out of it. Right. I want to figure out how do I make it a win-win? So my employees are more productive. The company is growing faster and maybe it's not a whole day. Maybe it's half days on Fridays or something like that. But I want to take the tact where people are excited because it's not just going to make them more productive.
and ultimately more valuable down the road, but that it actually might make them do more work in less time and then they get some time off for their own families and free time.
Andy Sack (Computer) (28:12.234)
And one other topic. How do you think about ROI? mean, you sort of addressed it, but specifically ROI of the investment in time, in the investment with Forum 3, et cetera. How do you think about ROI as you embark on this transformational journey?
Daniel Todd (28:32.284)
Yeah, think the upside is so big, right? It's either going to be a complete waste because we just don't implement it, right? Because you could, can waste your time on anything. But I just think there's so many low-hanging fruits. mean, just even from when we were talking for coffee, you're telling me these companies that are massively changing different parts of their business, it just seems very improbable.
that we can't find one or two or 20 significant changes that just change the course of the company. So I'm not really concerned about ROI relative to the upside. It's more like I wanna make sure we don't spend a lot of time spinning our wheels, which is what we could do if we didn't have smart consultants like you guys guiding us down the path, right? So your...
your guys' involvement, I think, actually increases the likelihood of a successful investment in our time and energy here.
Andy Sack (Computer) (29:36.738)
Let's transition. Adam, jumped out at you from, mean, this outlets, that'll conclude sort of our interview of Dan. I'm just sort of, want to have you summarize what jumped out at you for the audience from this first of the mini series.
Adam Brotman (29:50.145)
Hmm.
Adam Brotman (29:54.912)
I, well, I wrote down a couple thoughts that are Dan that you mentioned that I thought was interesting. You you've mentioned a couple different times this notion of a productivity lift of 20 to 30 % and, that you're, you've seen and you believe without even having us prove anything that if somebody's leaning into AI tools, whether it be for strategic thinking, decision-making or
Creative, you know, working, marketing, coding, BI. You've mentioned these different functions and you're like, I believe that if people lean in, they ought to be able to get to 20 to 30 % lift. And if enough people are doing that over time, that's gonna translate to the bottom line of your company, both in terms of growth and in terms of efficiencies and making better decisions. So that was number one that you kind of mentioned that.
You also mentioned something else that I was really interesting, especially for Andy and I, and what we've been talking a lot amongst ourselves lately about, which is you mentioned that you're going to get more out of these AI tools the more easily you can get to the source of data that you know is going to be relevant to the problem you're trying to solve or whatever. you're like, God, you spend a lot of time.
getting the data together and then you get these great answers. And so I want to sort of put an asterisk or a highlight next to that because I thought that was the second thing you mentioned that was really interesting, which is like, can we help you or can you help yourself to like solve that a little bit? Cause that could be a big unlock to get to your 20 to 30 % productivity lift. If you get after those sources in a more time efficient manner. And then, you know, the third,
The third thing that you mentioned, which I thought was just interesting is you gave some examples of how your team is using it in different ways, some more advanced, some less advanced, and that there wasn't so much a general resistance to it, but there was an unevenness to it, and you were looking for ways that you could sort of make that a little bit more...
Adam Brotman (32:14.434)
fully integrated and present in your team. And that was a challenge that you're gonna take on in the next 90 days after having coffee with Andy and hearing, how are, and wondering how other people are doing that. So those are the three things I took away from this call so far and kind of sets us up for the next 90 days.
Daniel Todd (32:35.656)
Yeah. Well, I would say if we can solve the data thing, it's lot bigger than 20 to 30%. I think the unlocking the ability to quickly access data is like exponentially, like more than a hundred percent improvement because I don't do things because it would take too long to crunch all the data for an unknown upside. Right? So like we launched this new product that's been incredibly successful called boost.
It's all new data. So, you know, in my 25 years, there's done a lot. I've done a lot of data work. So I kind of have a spidey sense for what certain things should look like, but this product is not that. And so, but I just don't have the time because like literally like each of these campaigns are running and optimizing against different numbers. And I have certain reports, but I would ask myself like, Hey, I wonder if I can figure out this whole thing. And it's either going to take two weeks, literally two weeks of my BI teams time.
to go set up a report to pull all that data, or I might spend 30 hours trying to pull that data and it could just be I picked the wrong thing, like it wasn't a meaningful data, but there's for sure massive insights, bigger than 20 to 30 % improvements if I could just get to the data and ask questions of it without having to like, you know, build it into reports.
Adam Brotman (33:45.857)
Right.
Adam Brotman (34:00.512)
Yeah.
Andy Sack (Computer) (34:00.718)
couple of that's awesome, Dan, a couple of things that I want to highlight from what you said. First, I think you're, you know, as a CEO, I mean, the audience really for this podcast is C-suite and CEOs. And I think you did a great job early in this episode highlighting sort of just leading by example, your own usage and, and process over the last year.
of starting to adopt AI yourself and getting comfortable with it and getting over the concerns and to the point where you said six weeks ago, I want to become AI first. That's sort of best practice. I think the CEO needs to lead by example. And I thought your example of using it verbally and talking to AI to get your use up, I thought was just a great anecdotal story. So that's one thing I wanted to highlight.
The other is just you're looking the way in which you're approaching it with your employees being upfront and transparent about the productivity gain and dealing with the job replacement, which is, think, looking for win-wins with your employees. And I think there's a variety of different ways to approach that. But your example of possibly splitting that so it's a win for the employees as well, think.
It's also really exemplary and other people can learn from. I'd also highlight the, and I think it'll be really interesting to track the real functional use cases. Is it customer support? Is it coding? Is it BI? And I also echo Adam's, like just from a personal standpoint, we're going to have lots of questions about accessing data.
getting access to more enterprise data more easily so that you can make those kinds of analyses that you were just referencing. Those are the things that jumped out at me. With that, I think that brings us to the end of what I think will be a great mini series for the audience. So we're going to get to witness the AI first digital transformation of the Influence Mobile. I want to thank you, Daniel. We're excited to track your story.
Andy Sack (Computer) (36:21.87)
And for our audience, stay tuned. This is just the beginning. Over the coming months, we'll bring you behind the scenes on how this 65 person company truly becomes AI First. For more information about AI First, you can visit our website, form3.com. There's lots of information there. I invite you to follow us on LinkedIn. Onward.
Daniel Todd (36:47.016)
Thanks guys.
Adam Brotman (36:48.098)
Thanks Dan.