Grazing Grass Podcast : Sharing Stories of Regenerative Ag

Join us as we catch up with August Horstmann of Horstmann Cattle Company, who shares his journey in regenerative agriculture since his last appearance on the podcast. August talks about his transition from Angus and Angus cross cattle to South Poll cattle, providing insights into calving, culling, and coping with drought conditions. We also explore the benefits and challenges of maintaining a diversified farm with cattle, pork, and poultry, and how current cattle prices influence his strategic decisions. August offers an update from his location in Owensville, Missouri, and discusses ongoing weather concerns impacting his farming practices.

In another chapter, we focus on the role of Border Collies in farm work. Learn about the unique challenges and rewards of owning and training these intelligent dogs, including their ability to move cattle more calmly and efficiently than machinery. We share real-life anecdotes that highlight the dogs' natural herding aptitude, training philosophies that prioritize instinct over human intervention, and how Border Collies integrate into daily farm routines. Discover the significant time savings and reduced stress on livestock that these remarkable dogs bring to the table.

Lastly, we explore the complexities of managing a diversified farm operation and transitioning from part-time to full-time farming. August discusses the balance of multiple livestock enterprises and the realization of "death by diversity," which led to scaling back operations. We also touch on the logistics of direct-to-consumer meat sales, the impact of COVID-19 on market strategies, and the shift from Barn2Door to Shopify for a more streamlined purchasing process. Additionally, we discuss favorite resources and tools for those in grazing and farming, offering advice on learning, mentorship, and matching livestock to the environment.

Links Mentioned in the Episode:
Horstmann Cattle Company
Horstmann Cattle Co on Facebook
Horstmann Cattle Co on Instagram

Visit our Sponsors:
Noble Research Institute
Kencove Farm Fence

What is Grazing Grass Podcast : Sharing Stories of Regenerative Ag?

The Grazing Grass Podcast features insights and stories of regenerative farming, specifically emphasizing grass-based livestock management. Our mission is to foster a community where grass farmers can share knowledge and experiences with one another. We delve into their transition to these practices, explore the ins and outs of their operations, and then move into the "Over Grazing" segment, which addresses specific challenges and learning opportunities. The episode rounds off with the "Famous Four" questions, designed to extract valuable wisdom and advice. Join us to gain practical tips and inspiration from the pioneers of regenerative grass farming.

This is the podcast for you if you are trying to answer: What are regenerative farm practices? How to be grassfed? How do I graze other species of livestock? What's are ways to improve pasture and lower costs? What to sell direct to the consumer?

Welcome to the Grazing
Grass podcast episode 116.

squadcaster-892d_1_04-25-2024_085238:
keep a very open mind about what's

possible and not get caught in the
stigma of owning any certain type of cow.

Cal: You're listening to the Grazing Grass
Podcast, sharing information and stories

of grass based livestock production
utilizing regenerative practices.

I'm your host, Cal Hardage.

You're growing more than grass.

You're growing a healthier
ecosystem to help your cattle

thrive in their environment.

You're growing your livelihood by
increasing your carrying capacity

and reducing your operating costs.

You're growing stronger communities
and a legacy to last generations.

The grazing management
decisions you make today.

impact everything from the soil beneath
your feet to the community all around you.

That's why the Noble Research
Institute created their Essentials

of Regenerative Grazing course to
teach ranchers like you easy to follow

techniques to quickly assess your forage
production and infrastructure capacity.

In order to begin
grazing more efficiently.

Together, they can help you grow
not only a healthier operation,

but a legacy that lasts.

Learn more on their website at noble.

org slash grazing.

It's n o b l e dot org
forward slash grazing.

On today's show we have August
Horstmann of Horstmann Cattle Company.

He was on the podcast way back on episode
15, almost three and a half years ago.

We caught back up with August
and shared what's happened since

then and what he's doing now.

It's a great episode.

Find out how his cattle program's going
and what else he's doing on his farm.

Before we talk to August,
10 seconds about my farm.

Later in the episode, we talk
about a little bit of a drought.

We were getting a little bit dry
here, but the rains have came and

we are so very happy for that.

However, I would like for
the tornadoes to stay away.

10 seconds about the podcast.

We have some wonderful episodes
coming up in the coming weeks.

You don't want to miss them.

But enough of all that,
let's talk to August.

cal_1_04-25-2024_085238:
August, we want to welcome you

back to Grazing Grass Podcast.

We're excited you're here today.

squadcaster-892d_1_04-25-2024_085238:
Thanks for having me back.

It's been a minute.

How's it been?

cal_1_04-25-2024_085238: It's been good.

Lots have happened.

I figured lots have happened in your
world, so it's about time to catch back

up and find out what's going on there.

So in 21 early 21 January 21 and
for listeners who hadn't heard

your episode You were on episode
15 of the grazing grass podcast.

So So first off, I have to say
thank you for coming on to a no name

podcast and sharing about your story.

I'm still a no name podcast, but
I have a few more listeners now.

squadcaster-892d_1_04-25-2024_085238:
That's good.

I don't have much of a name either.

So we're in it together.

cal_1_04-25-2024_085238: There we are.

When you were on before you had gone
cold turkey for regenerative ag.

You had stopped what you were doing
with your Angus and Angus Cross and

started in the South Poll journey.

And

Time you were getting ready to
calve out some of your first

50 percent south poll cows.

And then you also had your pork going
on, and you had broilers and layers.

squadcaster-892d_1_04-25-2024_085238:
Okay.

Yeah, so

That was right before All of it
death by diversity set in it's what

it sounds like that was and We were
ramping up production and diversified.

cal_1_04-25-2024_085238: So let's just
talk a little bit about your cattle.

Just to get started.

You were about to calve out some
of those 50% south polls and have

some 75% south polls on the ground.

How did that go?

Are you still a fan of South polls?

squadcaster-892d_1_04-25-2024_085238:
Yeah, so I can't remember Back

then, was that 50 percent corianne
or just 50 percent beef cow?

I can't even remember.

I would say

cal_1_04-25-2024_085238:
They were 50%, I think.

Al your black cows?

squadcaster-892d_1_04-25-2024_085238:
Yeah, okay.

Yeah, so we've been building on that.

Got all South poll bulls now.

And we've been building on that.

Still don't mess with papers, really.

That's more of a headache,
just on my end, I believe.

And yeah, so we got those cows now.

They're calving still on the place.

Majority of them are.

We've culled really hard.

We went through a D3 drought.

It was shaping up this past year.

And going into that, it was, uh,
cattle prices were coming up.

And I decided, made the
management decision of, we're

going to have to cull something.

What I turned three bulls out for 45 days.

So I cut my breeding season by 60.

I think I cut my breeding
season by, uh, 15 days.

So I went from a 60 to a
45 day breeding season.

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
And and a lot of those cows

that I have started with most of
those bred in that season, but

really trying to push them a lot

harder.

I actually got them listed for
sale now with the way cattle prices

are and we're getting, we seem
to be still trending pretty dry.

So I do believe I'm I would
move those cows if You know if

they would go the right place.

cal_1_04-25-2024_085238: We're pretty
dry here in northeast Oklahoma.

We were wet for a while and
it was looking pretty good,

but spring has turned off dry.

And It's got me a little concerned.

I think we're a D1 right now, but
the county over is a D2, and we live

right in the corner of three counties.

We're I've got land in two of the counties
bordered up against each other, so I've

got some land in a D2 right now, and some
land in a D1 drought, which, just getting

started, we did get rain last night.

I don't know if you're getting some
rain up your way, but just on that

conversation, where are you located?

squadcaster-892d_1_04-25-2024_085238:
Yeah, so I'm in Owensville,

Missouri 60 miles southwest of St.

Louis off 44.

I'm about 20 miles north of 44 at the
Cuba exit yeah, it's, the dryness is

when it rains here, we're just getting
these wicked storms that just dump

tons of rain in a short period of time.

We had a couple nice spring

rains, but for majority, they've
just been wicked and we've been

getting a lot of wind, kind of
trending over the past couple of

cal_1_04-25-2024_085238: Oh, yeah,

squadcaster-892d_1_04-25-2024_085238:
It's it seems like we're getting a

lot more wind And the wind just I mean
it just really doesn't seem to stop.

cal_1_04-25-2024_085238: it always
seems like we get a fair amount of

wind here, but yeah, it seems like
we're getting I would say the wind

intensity, pressure has increased.

I don't know, but just anecdotally as
I think about it, it seems that way.

squadcaster-892d_1_04-25-2024_085238:
Yeah.

cal_1_04-25-2024_085238: And we're
likewise we've got, I've got a few

cows for sale myself just because I'm
like, I'm gonna have to de stock some

if we don't get some rain in here.

And talking to my dad on his
place, we're gonna sell some sheep,

To try and

what the rains do, and this week
we're supposed to get some, so

hopefully it'll be much better.

squadcaster-892d_1_04-25-2024_085238:
Yeah.

cal_1_04-25-2024_085238: You mentioned
on your cattle earlier, you said,

Corrientes, or were they black cows?

Are you running some Corrientes now?

squadcaster-892d_1_04-25-2024_085238:
Yeah, so I think About 21, I started

just dabbling in the Koreanese.

I guess that would have been that
fall I got my first little set.

And just started experimenting with them.

And I actually grew that up some.

And had, I think, 60 or so full Coriannis,
and then I had some half blood South

poll Coriannis, and things like that.

And, uh, this fall, we were
really dry, didn't get any rain.

Hardly any fall rains.

Hay was expensive, hard to come by.

And just started selling the stuff
people wanted, it's, I can, no one

wants a slick black cow because
everybody has, everybody has that eye.

In the world that I'm in, my little small
circle, a lot of it is the red cattle.

I see a lot of people buying papered,

hairy south polls over
a slick hided black cow.

That's got South poll influence, they'll
pay more for a one that's got hair

But for that piece of paper that
goes with her and But so back to the

Corianne so it was something like I
could get out of Corianne's and I knew

Roughly how to get back into them,
and that was the easiest Thing to get

out of it and get back in my mind.

So we sold all the coriander cows
this fall one guy came and got all

the cows and funny thing is every cow
that calved on my place to my bulls on

20 in the spring of 23 so that means
they went through a breeding season

basically a full year with me I was 100

percent on breed up on that cow,
on that group of Corianni cows.

In a D3

drought, 45 day breeding season.

Basically, but I had taken the
time, I trained them to polywire.

I lined them out, got them grazing,
come when I'd call, everything

like that, and I enjoyed that part.

I enjoy training cattle to
polywire and moving them and stuff.

I've got border collies that I train
too, that gives those dogs a lot of

time, when I bring those new cattle in
for a couple weeks, it's a, like right

now, we just got back into Cory and he's
about, oh, it was like the Tuesday before

Easter, so it's been a month now, and

we bought a pot load of 80 heifers
out of Texas, And most of them

never seen Hotwire, et cetera.

I would say all of them
hadn't seen Hotwire.

But, and we

would and we just started grazing
them, but, so we're going to go back

and I'm going to line out this set and
then hopefully whatever breeds will be

bred on my papered South Pool bulls.

I'm going to plan on
moving them this fall.

cal_1_04-25-2024_085238: On those
heifers and getting them in,

how'd you break them to poly wire?

squadcaster-892d_1_04-25-2024_085238:
We bring them in and basically, I'm

more of a turn out and put back.

The last time I can keep cattle

penned up.

When you bring a lot of cattle in
like that, it seems the quicker

you can get them out on grass,
the healthier they'll stay.

So we brought them in, we put them
in a trap for a couple of days.

They had some grass and we unrolled
some hay that allowed us to let them

calm down from being on the truck.

We gave them new ear
tags, stuff like that.

We we did go ahead and warm these because
they were pretty pretty rough shape.

I, for the first few days,
I really was wondering about

them, but as they're grazing

We're getting them there seem to be
coming around but And then we just turn

out into like high tensile paddocks,
bigger paddocks And we'll start

pushing those around and into bigger
and bigger paddocks with dogs then

once we have that high tensile Down
where the shock and then we'll start

putting poly wire out and stuff like that

cal_1_04-25-2024_085238: Oh, yeah.

Did you have any jumpers?

squadcaster-892d_1_04-25-2024_085238:
No, we got a lot that like want to

go under if a fence is high and we're
running on one strand or if you got

some of our you know We have some gates
that start at 33, but then diagonal up

to a 44 inch Wire, hot wire, whatever,

We'll see some go under a creek
crossing that you know where we

didn't put any drop downs in it,
they're smart, they'll go right on,

they'll go underneath stuff like that.

cal_1_04-25-2024_085238: Oh, yeah.

squadcaster-892d_1_04-25-2024_085238: And
then we just open, open gates and, then,

but that gives my dogs a chance to go out,
grab them, bring them to a gate, and so

they're learning multiple things there.

cal_1_04-25-2024_085238: Oh, yeah.

squadcaster-892d_1_04-25-2024_085238:
and, so like training dogs, training

cattle, all at the same time.

And it just, just that
part of it seems to work.

It's the part that I really like, I like.

I like handling cattle
and I like orking dogs.

So it's like my favorite things to do.

cal_1_04-25-2024_085238: Oh yes, yeah.

I'm dealing with much smaller numbers,
but I got a few Coriante heifers in,

and

They wanted to go under, but I had
one that was hopping over everything.

Of course, I had a little bit of an
issue with my Energizer right then.

I got that resolved, and now I
got it hot enough that she doesn't

even get close enough to hop, but

she was causing me some
fits for a few days.

squadcaster-892d_1_04-25-2024_085238: Yep.

Yep.

That.

I've had just one.

I mean, Most of my cows, like if
they were pushed they would go over.

A lot of our fences at 30 and

33 inches, right?

Our top wire is 33 if they would
be pushed I mean they're going

cal_1_04-25-2024_085238: oh yeah.

squadcaster-892d_1_04-25-2024_085238:
jump but I'd say most majority

of everybody's cows would too.

cal_1_04-25-2024_085238: Yeah,
if you're providing enough

pressure on them and causing,

and no way to escape, yeah

they're gonna get out of that situation.

squadcaster-892d_1_04-25-2024_085238:
so yeah, it's just all about getting

that mind those cows minds You know
around that fence and then they're good.

cal_1_04-25-2024_085238: Now you talked
a little bit about using your border

collies and your love doing that.

Are you, do you raise some border
collies and train them for sale or do

you just have your own that you use?

squadcaster-892d_1_04-25-2024_085238:
I've done a couple so I've sold

a couple started dogs and But and
then I'll have I have my main dog.

She's seven now.

I've raised two letters of puppies
out of her And I've got a son

from her first litter and her
daughter from her last litter.

She's, I think she's too old to breed.

I actually just bought, spoke
for another dog that I get.

I'm not sure when this episode
will come out, but it, I think it's

going to be around the first of.

May I get a, I'll be picking up a,
another, this'll be my first papered dog.

I am gonna go

papered on my Border Collies, just because
I think, coming up, down the road, selling

puppies it'll be easier to do that.

I didn't have a problem
selling out of my last litter.

My main dog, in the male we bred her
to, He was down from South Missouri

Southwest, Missouri and these they
were it was a pretty sought after Deal.

I mean we sold all the puppies
basically before the litter was born.

So

cal_1_04-25-2024_085238: Oh, yeah.

I kick around the idea of
getting a border collie.

yeah.

squadcaster-892d_1_04-25-2024_085238:
yeah.

cal_1_04-25-2024_085238: time to time,
I get pretty wink need and I start

looking and I think about it and then
I'm like, that's a lot of work I'm

committing to because they need a lot of
attention and then I've gotta train it.

And I haven't trained a dog.

So you know, I've read, I've actually
got some books on it because I've

thought far enough ahead that I need
to read on this to know how to do it.

But at the same time, I have not taken
that step and listening to when I talk

to someone who's got border colleagues.

I'm always like, Oh, I need to go get one.

I take a step back and I'm like, will
that cause too much stress to my animals?

Do you find any downsides
to working your dogs?

squadcaster-892d_1_04-25-2024_085238:
No, I personally don't the weird thing

is on what I've noticed You know a
dog with a good down and that's not

running around not barking I take
my dogs with me everywhere they'll

sit on the four wheeler, cattle will

walk up and sniff on them they
might get their nose snipped at, but

I've found that if I can actually
settle cattle into a paddock better

with dogs, if I move with a dog

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
versus a bunch of other people on four

wheelers chasing them or something
like that, I can just move those.

Cattle and handle them so much calmer
it seems and I don't know if I it's

just because I spend a lot of time Out
with my cows, but I mean I have found,

just sending a dog down a poly wire And
bringing a cow back through a gate versus

me driving down with a four wheeler and
chasing her back in It just seems like

I get along with Uh I'll strip graze
cattle and my dogs will be right there

and there's a difference with working

and there's a difference, when we go
to work versus if we're just going

to go roll up polywire and strip
graze, those dogs go right with me

cal_1_04-25-2024_085238: yeah.

Very good.

When you trained your dogs is there,
and I'm completely talking about

something I know nothing about.

Like I said, I've bought a
couple of books, but I haven't

read very much in them.

Is there a certain philosophy you use on
training them or how do you go through

that process of training your dogs?

squadcaster-892d_1_04-25-2024_085238:
I don't know if I'm the best

one to be talking to about that.

My, my seven year old
dog was my first dog.

And luckily she was probably one of the
toughest border collies out there cause

I started her on pears at 8 months old.

Like I did everything wrong with her.

cal_1_04-25-2024_085238: Oh, yeah.

squadcaster-892d_1_04-25-2024_085238:
but we, I mean she gets me out of a

lot of jams and she's, my go to dog.

We gathered some bulls yesterday
and moved them to a new paddock

and we had a new bull in there.

And and she, and he wanted to stand off
and fight and kind of show who's boss.

And, she goes in there real calm
and she'll just stand there.

And she'll just one time bite,
bite him on the nose and, but she

doesn't continue to chase, right?

It's a bite.

He backs

off and goes with other bulls and
like I didn't teach her that, right?

She, so like I don't,

It's, I put some command with it, like
a walk up or a stand, but most of the

time I really don't have to see anything.

If she's watching one and I can overlook
her on the like we'll use yesterday You

know though the main bulls they wanted
to break to the other side and she was

focused on this one she hit him and then
I hit him with hit the dog with a right

command and center to turn those bulls
That had tried to walk past her So like

I kind of oversee but you know She knows
where all my gates are and she knows if

I start calling the cows in one One deal.

And then they with new cattle, when
you, when I mix these 80 head of

coriander cows with my beef cows, and
you got all these cows and they're

stir, stirred up a little bit, and The
new cattle are trying to figure out

the pecking order and stuff, and you're
trying to move them, the dog and I

start calling, but the dog needs help.

She knows where we're going
and how to be, how it needs

to be done and can hold those.

So I don't, I didn't
teach her any of that.

Back to your question.

I follow Randall Walker
was say to stock dogs.

He's, I watch his videos.

I've been to one of his videos.

He's got really tough dogs and
he's like a no nonsense type guy.

And I follow his deal.

His dogs his brute dog is the reason
that I actually went with Border Collies.

And I

was fortunate enough to buy a grandson
out of brute that he actually got killed.

But I have a great grandson out
of the brute dog and then my

picking up a puppy that goes
back to his litters to this deal.

But so I follow a lot of his stuff with
sanctioning and how you start them.

cal_1_04-25-2024_085238:
Oh yeah, very good.

So what I'm hearing a lot is you
stay out of the way and let the

dog's instincts take over and you're
just there providing some insight.

squadcaster-892d_1_04-25-2024_085238:
Yeah I try to, I mean, the, like I, yeah,

they know what to do or, Like a good one,

but I mean it took a lot.

We've had it's not all
Roses, I mean we've had some

issues before but I would say
majority of the time I couldn't

do what I do without a dog.

I guess I could.

It'd

take a lot of, it'd take a lot more time.

cal_1_04-25-2024_085238: right.

And that's something we're
all short on this time.

The hair sheep are like that for me.

I went out the other morning
and I have two flocks right now.

I have the flock that accidentally
lambed and I have the flock

that's getting ready to lamb.

And I keep them separated so
I know who's lambed and stuff.

And I go out the other morning and I
had them across a fence from each other.

But they got together.

And that's my fault.

I shouldn't have had them across
the fence to tempt them, but I did.

And so other morning I
got to sort sheep again.

So that's one of those.

They created a lot more
work for me that morning.

Wasn't a dog, but those
hair sheep do that for me.

squadcaster-892d_1_04-25-2024_085238:
Yeah.

cal_1_04-25-2024_085238: When we jump
back to, I was listening to your episode

earlier, just to refresh my memory,

and you were talking about pastured
pork at the time, and you were using

pork to, to get into some forest
areas to work towards silvopasture.

How has that process going?

Are you still doing it?

How is it?

squadcaster-892d_1_04-25-2024_085238:
It worked.

It worked really well.

So yeah created that silvopasture
template with the pigs.

I did have to go through,
select, cut some trees.

Yeah.

And then we, we had to go through
with equipment and pile that, those

trees that we cut, burned them.

Then I followed up with bale
grazing with cattle, and bale,

and, I never seeded it or anything.

And now it's right out my window
here, and I've got grazing.

I can get, I can utilize it for grazing.

Hogs are really neat.

We're in the process of looking
for somebody we to hire.

We're at the point where we need
another person to come on and it'd

be, I personally don't want to do
pigs, but, with the right person

coming on, I would be interested in
expanding One or two other enterprises

either goats, sheep, pork, broilers,
or layers, or a combination of them

for the right person.

But, yeah, shortly after, um, I
guess in 2021, we wrapped up all

the broilers, layers, pork, and
basically, we got death by diversity.

2022 of, June of 2022, I was, became
full time on the farm, so this year,

June, I'll be celebrating, or, my
second year full time for myself, but,

cal_1_04-25-2024_085238: yes.

squadcaster-892d_1_04-25-2024_085238:
But we strictly are cattle right now.

I have a couple layers that I
mess around with, and one, I

traded some chicks for a goat.

So I got one goat, and
I got two, two sheep

that I traded a couple steaks for.

That's how diverse I am.

I got a horse too, so I've got a bunch
of, I got a bunch of little bitty stuff

that takes a lot of time but like with
the pigs, broilers, cattle, at the

time we were spring and fall calving,
we were backgrounding, finishing

just, we got death by diversity.

There's just no question about it.

And got, I sold the, basically, fall
herd's gone, I just spring, spring

calve cows, have a meat business, herd
of cattle, and then, I've been trading

coriannies, there's no denying that I
like to buy and sell, so I guess that

air quotes me as a trader, whatever.

But

I like putting it, I like putting
together core yinnies and kind of,

getting them ready to go on for somebody
else to hopefully have success with.

cal_1_04-25-2024_085238: Oh yeah.

So that death by diversification,
you just got too many irons in the

fire and not enough time, so you
had to scale back on those other

squadcaster-892d_1_04-25-2024_085238:
Yeah, you get so many,

so much thing going.

You got six pigs, 200 layers,
150 broilers, spring calving,

fall calving cows, stocker
cattle, meat business cattle.

And what ends up happening, or
did for us, and I still had an off

farm job, I was still working 35

plus hours a week for another guy, running
his 2, 500 acres and his 400 cows, and and

then also trying to deliver meat to St.

Louis.

And and You just, you can't get,
you can't get anything done.

You just do chores constantly
and you work all the

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
And it's, you start looking at it and

you maybe, you might, each thing might
make you a thousand or a $2,000, right?

You might net 2000 bucks
on some pasture hogs.

But if.

What would you have been able to
do if you could have taken another,

like hap, there's other things
That could have been done and you

could have made more whatever.

I mean if you're gonna

net 2, 000 on a set of hogs, but
you're running 24 hours a day and

really don't factor your labor
Into your pasture pork I don't,

cal_1_04-25-2024_085238: I totally get
that my wife keeps me in track, otherwise

I'd have a little bit of everything, and
I already have a little bit of everything,

so I don't need anything else, but Ahem.

I I could easily add stuff
which I don't need to.

I totally get that and I think it's
important to take that step back and

realize hey, this is adding to the
bottom line but it's not adding enough

to make up for the increase in labor and
another chore I'm doing and everything.

squadcaster-892d_1_04-25-2024_085238:
yeah, the

opportunity potential, like
what could we have been doing

or, could we have maybe made 3, 000
if we would have been able to get a

new piece of grass fenced or whatever
if we were, had water at this point,

but you weren't able to get it done.

cal_1_04-25-2024_085238: Yeah.

That makes sense to me.

Now, one thing you mentioned there
was about selling meat to St.

Louis area.

So let's talk about
your direct to consumer.

When did you, and on the first episode,
we really didn't talk about that.

When did you all start
selling direct to consumer?

squadcaster-892d_1_04-25-2024_085238:
Yeah, so it's just me now.

on the farm.

It just me.

Let's see, 2019, we got to some farmers
markets, COVID shut that all down.

And right when

COVID was, when we had the
mandated lockdown, that's when

we started delivering meat to St.

Louis.

And from there, we've.

Basically delivered basically from the
lockdowns till now shutdowns, whatever you

want to call it I've delivered meat to st.

Louis almost every week Since then

cal_1_04-25-2024_085238: Oh yes.

Do you have a route you go?

Do you have,

how, how does it work for
you delivering it to them?

squadcaster-892d_1_04-25-2024_085238: okay
So it started out as text messages and

I would just text message on pictures of
my you know handwritten inventory and Now

we're then we went to barn to door from
barn to door We left that now we're at

Shopify I have a lady, her name's Jordan.

She works with me.

She's the main person behind
all of the social media posts.

I do the stories, but she does
a lot of the posts, emails.

You email, if you email
us she's responding.

cal_1_04-25-2024_085238: Oh, yes.

squadcaster-892d_1_04-25-2024_085238:
And you go online, order cuts, bulk,

whatever and it's all home delivery.

So the routes each week vary.

cal_1_04-25-2024_085238: Oh yeah.

You mentioned there you went
from barn to door to Shopify.

Why did you make that transition
and how has it worked for you?

Oh

squadcaster-892d_1_04-25-2024_085238:
Barn2Door wants me back, so I've been

they've been setting up meetings.

I left because of the number of
clicks it takes to get to sale.

cal_1_04-25-2024_085238: Yeah.

squadcaster-892d_1_04-25-2024_085238:
customers flat out, if they

gotta click two more times it's
frankly just a pain in their ass.

It doesn't seem

like it, but if you've gotta, those
extra clicks, people get fed up with it.

There's a whole nother, nother,
I mean there's other reasons.

Shopify's One of the biggest, if not the
biggest e commerce businesses, right?

They've got an app.

It's

super easy to manage inventory.

All my orders are at a, are on an
app, I can click through, I can

get it all laid out inventories,
managements all right there.

It's super, super easy compared
to what it was back then.

And honestly, that was a few

years

ago,

when we left and honestly, it
doesn't sound like much has changed.

cal_1_04-25-2024_085238: Oh, yeah.

I see it, but I haven't used it.

I'm not at that point.

So it's interesting to
have that take on it.

I have used Shopify a little
bit and Etsy about some other

stuff, but that's interesting.

Now, switching gears just a little
bit August you started, or you were

inspired, I'm sure you were inspired
because I made podcasting look just so

glamorous, but you started a podcast.

squadcaster-892d_1_04-25-2024_085238:
Yeah.

I did.

It it was, I love listening to podcasts.

The idea behind it was
long form conversations.

I would just talk to
people I wanted to talk to.

I really didn't have.

I still have a giant list of
people I want to talk to, right?

But I would talk to people that I would,
with, basically with no notes, right?

It was just all off
the cuff conversations.

I would hear about somebody,
Doing something this way.

So then I would just call them
with maybe a general topic in mind

And then we would go from there.

I am wherever the

conversation Went it went
And I really enjoyed it.

I'm in my podcast studio here, right?

I've got the whole deal is, we can
do four people at me and three other

guys, three other gals, whatever
we can do a four way conversation.

But it's, it was It took an entire
day by the time people came down

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238: We
toured around established a Relationship

how you know, I would pay attention to
how people talked and stuff We'd go to

lunch and then we would record and then
by the time you edit something that's

a couple hours long it You know, that's
where You know, like I really enjoyed it.

I recorded a few episodes
right at the end.

And, uh, that one was in person
with Eric Fuchs of Understanding Ag.

And one was from a guy
in Texas about vence.

And I recorded those pretty much, not the
same day, but like within a couple days.

And those were my

third and fourth episode that
had gotten just wiped out.

Like I couldn't even access
them, the chip whatever

cal_1_04-25-2024_085238: Oh no.

squadcaster-892d_1_04-25-2024_085238:
Yeah, so

and it was like that was like the straw
that broke the camel's back, you know

It was like man, I you know, Eric took
the time we sat down Talked really

good conversation, And I had the number

one and number two people that the
first and second time it happened, one

was Jason Meadows and one was, uh, my
vet that I use, both super busy guys,

basically, The same thing happened.

It was like, man, these people are
taking their time to do, to come, and

then their stuff gets erased, and just
feel terrible about it, and I better

just quit and figure out the issue
so it doesn't happen again, and I

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
life's happened, and

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
just haven't gotten back to it,

but I did thoroughly enjoy The
conversation and I was tickled that

you had asked me to come back on.

cal_1_04-25-2024_085238: You
mentioned something there.

Just the opportunity to talk
to everyone through this

podcast has just been amazing.

So I fully agree with you that the
opportunity to talk to people and like

you coming back on here, finding out
what's happening since and what I can

take away from it for my own operation, I

think is wonderful.

And I think, In your format, it's a
little bit different than my format,

and I think there's room for all of us.

Because, some people are going
to listen to me and say, I'm

not listening to him anymore.

And I don't blame them, but
there are a few people that will

listen multiple times to me.

So you get, that personality
of the host, the format of it.

There's room for us all here.

And podcast grazed in America
and hopefully, The future comes

and you can get some time to get
back on that, but I do understand

technology issues are a killer,

squadcaster-892d_1_04-25-2024_085238:
Yeah,

and Yeah, and I've
thoroughly enjoyed yours.

One of my favorite episodes is with
Jennifer and Luis Hernandez and You know

down there at man I met them at a
Joel Salatin event a couple years

ago And then we stay in contact
and they're Awesome people.

So fun to talk to Louis.

cal_1_04-25-2024_085238: they are
and they're always doing something.

I have not made it down there or made
it to the farmer's market where they're

selling and I keep planning on to but they
are always busy doing stuff and there's

so much they're doing that I look and
think, oh, that's something I could try.

squadcaster-892d_1_04-25-2024_085238:
Yeah,

cal_1_04-25-2024_085238: to the
problems, I just recorded a episode

other day that It didn't keep any of it.

Actually, we're going to record an
in person episode pretty soon, but

they're doing some similar stuff.

squadcaster-892d_1_04-25-2024_085238:
yeah.

cal_1_04-25-2024_085238: The other
thing, you started that Grazed in

America podcast, but you also started
a Facebook group, Grazed in America.

squadcaster-892d_1_04-25-2024_085238:
Yeah,

so I've got,

cal_1_04-25-2024_085238:
the Facebook group?

squadcaster-892d_1_04-25-2024_085238:
so I've got, yeah, I have

grazed in America on Facebook,
grazed in America on Instagram.

Those are more for the podcast
and then I have grazed in

America livestock and basically

it.

was Just the, a spot where, people could
come and not for sale their animals, but

uh, re homing, you know, their animals
and this one stop shop for these people

with meat businesses and, looking for,
you know, I guess my goal is with, is

to get this regenerative farm movement,
help nurture it to continue it to grow,

to be a part of the growth of it, because
I truly 110 percent believe in it.

I believe about nutrient

density, quality of the meat
family farm life, that work life

balance, the whole thing about it.

110 percent believe it.

Live it every day.

Foods medicine, that whole deal.

And so just want to be
a part of helping that.

that grow and share information
and provide provide an area for

people that share that same vision,
same mission where they're, they

can go and find these, this stock.

And so that's the idea
behind it as just Oh, we need

something for our meat business.

Let's go put it here.

And, it's, I don't, it's organically
grown to 1, 700 members so far, I believe.

cal_1_04-25-2024_085238: Oh, yeah.

Very good.

squadcaster-892d_1_04-25-2024_085238:
Yeah, just a spot you can put your

sheep or your lambs or, you said you
got some, you're re homing some cows,

your cows are looking for new pasture.

You can put them on there.

Anymore, I don't, I used to take the
time people would put for sale, and

I would take the time and message,
this is not a for sale, just change

for sale to re home or looking for it.

Now I just, I

don't really have the time.

To do that and just because then some
people were like it lets me do it here and

then so then you get like in this beat,
this back and forth with somebody on rules

and I'm like, it's just for Facebook.

Don't

ruin it for the rest of us, so now
I don't even I just don't I have to

scan every post now and now I just
delete the ones that say for sale.

I don't even Take time to message back
because it's just, if you don't know

the rules of Facebook by now, I don't,

cal_1_04-25-2024_085238: right.

And you get into they, they
want to debate it with you.

And you're like, it's not a debate.

I

don't have a choice in this.

I want the group to continue.

We can't do it.

Yeah.

And that, that admin side of that,
it's like the podcast, the admin

side of the Facebook group takes
up a little bit more time than you

ever anticipated when you started.

Oh,

squadcaster-892d_1_04-25-2024_085238:
yeah.

and like I'm approving people to
join because there's so many of those

groups that have those spam accounts.

That post just bad stuff, so one thing
I do is I go through and approve people

now because, I want to make sure we're
keeping the, keeping it relatable, right?

cal_1_04-25-2024_085238: Yeah.

Now I completely agree with that.

And one thing I found with
Facebook, the Facebook groups are

my favorite part of Facebook now.

That's why I get on there, is the groups
that I'm part of to find out information.

When we first started,
it was about family.

And then everyone and their
dog went to be your friend.

And then it just got,
all got lost in there.

And it's, and really My family, the
people I guess my extended family, I see

some updates from them that I may not
hear otherwise, but really the Facebook

groups are why I'm still on Facebook.

squadcaster-892d_1_04-25-2024_085238:
Yep, 100%.

I think last time I looked,
I was like on 110 groups.

All I see is groups.

Stuff.

Just the sheer

amount of information or certain things.

People looking for, meat, or
restaurants or whatever, you see

so many things, people looking for
dogs, I don't know how many border

collie pages I'm on or how many, St.

Louis, looking for groups I'm a
part of just, you know, it's a

giant tool Like people say, you're
always on your phone, right?

I get that all the time, but it's like
it's not like I'm looking at other

people, I'm just constantly scrolling
through, a hundred plus groups with, some

of those groups get 20, 30 posts a day.

And commenting, and shit,
and just hoping one hits just

any little bit of downtime, plus
it might be a sort of an addiction.

cal_1_04-25-2024_085238: Yeah.

I think there's certain amount valid to
that because I catch myself scrolling

when I should be doing something else or
just, I just pick it up and I'm scrolling

and I'm like, why am I doing that?

I don't need to do

squadcaster-892d_1_04-25-2024_085238:
Yeah, like in the

middle of a

cal_1_04-25-2024_085238: we won't go
on that addiction very much further.

Yeah, I've done that.

Yeah.

That's the reason I try and keep
it in my pocket and the earbud

in so I'm listening to something
or if I'm choosing not to listen.

But try and keep the phone out
of my hand during those times.

squadcaster-892d_1_04-25-2024_085238:
Yep, yep, I get no notifications

from any social media

cal_1_04-25-2024_085238: Oh

squadcaster-892d_1_04-25-2024_085238: So,

the only thing, if you need me, text
or call, that's the only way if you

need an immediate something I don't
respond to Instagram messages, because

it doesn't, I will respond to them,
but it's when I see them, because I've

opened my phone.

cal_1_04-25-2024_085238: Yeah, which
makes sense because you've got to

stop all this incoming noise because
there's just so much incoming noise.

Yeah

squadcaster-892d_1_04-25-2024_085238:
Yeah.

cal_1_04-25-2024_085238: August
really enjoyed catching up with you.

Like we said at the beginning, three and a
half years since you were on the podcast.

So finding out what you've done
since then and where you're going.

One thing you did, you
scaled back on everything.

And before we move to the,
Famous four questions.

You had mentioned, you would be open
to adding another species in, but

if I understood you that's really
kinda, you hire someone, if they have

an interest in something, you may
be willing to add that species back.

Or is there anything you
want to add back for sure?

squadcaster-892d_1_04-25-2024_085238:
Yeah, So we scaled back on all the

other enterprises to basically zero
right now, but then scaled up on

cows and our meat business side.

Yeah, currently I would say we're,
I don't want to put a number with

how many acres is fenced, but
currently we are fencing to bring in

cal_1_04-25-2024_085238: Oh yeah.

squadcaster-892d_1_04-25-2024_085238:
and with cattle prices as high as

they are, you, there's a, you can see.

If you sell your cows there's a, I
don't, there's a tax kind of deferral

that, that gain, the gain on the
livestock, that can be deferred for

X amount of years to buy back in.

Everybody's we're looking at different
options there, but yeah, for the

right person, the right fit, For
somebody to bring in sheep or not

bring in, we go out and buy them.

But if to,

Definitely we have the room to add
something sheep or goats preferably,

but yeah, it comes with a house and
everything for the right person.

cal_1_04-25-2024_085238:
There we go, yeah.

Yeah.

Get the word out, maybe you
can find that person that'll

squadcaster-892d_1_04-25-2024_085238:
Yeah.

Hopefully

you'll listen to her, right?

cal_1_04-25-2024_085238: ya.

squadcaster-892d_1_04-25-2024_085238:
Like learning about grazing.

They're on the right path.

cal_1_04-25-2024_085238: Exactly.

Yeah.

August, it is time for
our famous four questions.

And we're going to ask them again, even
though you answered them on episode 15.

One difference now in the questions,
they are sponsored by Kencove Farm Fence.

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cal_1_04-25-2024_085238: They are the same
questions we ask of all of our guests.

So let's get to them.

squadcaster-892d_1_04-25-2024_085238: And
I did not listen to the re listen to it.

So I don't remember

what I answered.

So we'll see what

happens.

cal_1_04-25-2024_085238: I did listen
so I'm curious to see what all you

say and I I have part of those answers
in my mind so we'll see what you

go with.

First question, what is your favorite
grazing grass related book or resource?

squadcaster-892d_1_04-25-2024_085238:
man, a good one.

I've been doing a lot of audio
books and podcasts still.

Grazing grass podcast, working cows
herd quitter and I'm still pretty

much involved with understanding ag
and going to those schools and free

events and stuff that they host.

Off the top of my head I'm in
the process of listening to Will

Harris book, which is very good.

cal_1_04-25-2024_085238: Oh,

squadcaster-892d_1_04-25-2024_085238:
Read by him.

cal_1_04-25-2024_085238: Oh,
even better, I have it on my

shelf, but I haven't read it yet.

Maybe I should get the audio
version and listen to him.

squadcaster-892d_1_04-25-2024_085238:
Read by him, it's pretty,

it's a pretty good listen.

Bold return to giving a damn,

cal_1_04-25-2024_085238: Yeah, and I'm
always a fan when the author reads a book.

Just, I feel like it
just adds so much to it.

Excellent resources there.

Just as a Just tell you what you answered
before you had talked about Greg Judy's

books, and you had talked about YouTube,
and Gabe Brown, and Greg Judy, and

Alan Williams, and listening to them.

squadcaster-892d_1_04-25-2024_085238:
Okay, yeah, so it's changed.

I don't, I spend very
little time on YouTube.

cal_1_04-25-2024_085238: I find, this is
a tangent, I may cut it out, I find it's

very interesting the process or learning
cycle a person goes through on gathering

information and gaining information
and the different stages in it.

With YouTube freely available,
everybody just goes to that and you

can get so much information there.

But at a certain point you get,
you want a little bit deeper level.

Or higher level knowledge,
whichever way you want to go.

So then you're gravitating through some
audiobooks or books or some courses or

conferences, stuff to go to like that.

I think that process is really
interesting and I've seen it in

my own life on different things.

I learned Back before YouTube, I'd be
all about a certain set of magazines.

I'd read them every month, but
then I hit a certain point in

my knowledge, my focus changed.

So I think that's always
really interesting.

squadcaster-892d_1_04-25-2024_085238:
Yeah, I noticed that with myself as well.

I, like you said, started with YouTube.

Then I got really into podcasts,
listening to all of them.

Now I'm more pick and choose
episodes I want to listen to

on the podcast side of things.

Focus a lot on audio books and been
doing a lot more of the business

books, but still really big and focused

on Going to the schools.

I budget closer now to, three to 5, 000
a year just for continuing education.

And

getting out there and
networking and things like that.

And then when I did the podcast
that, that was that was,

Learned so much from the people.

cal_1_04-25-2024_085238: Oh yeah.

Opportunity to talk to people
in the trenches and find out

what's going on and the experts.

It's a wonderful resource
as a host of a podcast to be

able to talk to these people.

squadcaster-892d_1_04-25-2024_085238:
Yeah.

Yeah.

Talk to people

way smarter than me

cal_1_04-25-2024_085238: Yeah,
that's what I try and do.

Talk to people smarter than me.

I find the bar is set pretty low
with me, but it's working out.

Our second question.

What is your favorite tool for the farm?

squadcaster-892d_1_04-25-2024_085238:
I'm still pretty partial to my four

wheeler I would say that's probably
what I answered I don't know if that is,

but my four wheeler dogs, and polywire
and stuff, polywire and step ins.

cal_1_04-25-2024_085238: That's
basically the answer you gave before.

Start with your four wheeler, include your
tools on your four wheeler and your dog.

So pretty close there.

For question three, what would you
tell someone just getting started?

squadcaster-892d_1_04-25-2024_085238:
That's a good question.

I would learn, find a mentor.

And start slow.

I would look for, keep a very open
mind about what's possible and

not get caught in the stigma of
owning any certain type of cow.

If you want, let's say, we'll use cows,
for example, because that's what I love.

But look more for undervalued and how
to add value versus going with any

specific breed or stuff like that.

Kind of more of the buy, buy
the undervalued cow at the time.

There's Wally Olson, Doug Ferguson,
Understanding Ag started to put some

of these marketing schools out just and
focus on that and match the livestock

with your environment.

cal_1_04-25-2024_085238: Yeah
I think all that's great advice

and Wally and Doug's school are
both schools I'd like to attend.

The matching your livestock to the
environment, that is huge, I think.

And when I think about that the people
that come to mine are the people that,

that are like, I've got five acres, I've
got ten acres, I want to buy a few cows.

Maybe in that situation, we
should be looking at small

ruminants or some other species.

squadcaster-892d_1_04-25-2024_085238:
Yeah, or it's you know, I've got

just bought this farm and I've
been watching, these videos and

we're gonna buy Super expensive
paper South poll cattle, maybe you

know, I don't know there's probably
better buys currently and breeding up or

maybe it is by The better, if you're in
that period of your life and maybe more

retired age and stuff have the income
or the Disposable income or whatever

to purchase South polls and or papered
Angus, whatever, you know do so there's

cal_1_04-25-2024_085238:
So many variables in there.

squadcaster-892d_1_04-25-2024_085238:
yeah so many learn.

cal_1_04-25-2024_085238: And
August, lastly, where can

others find out more about you?

squadcaster-892d_1_04-25-2024_085238:
I'm on social media Horstmann

cattle Co Grazed in America and then
August Horstmann, that's H O R S

T M A N on Facebook and Instagram.

My website's www.

Horstmann, H O R S T M A N, cattleco.

com.

And phone number 314 322 1076.

That's probably that is the best way
if you want to get a hold of me call or

text if you don't get me my phone rings
constantly, so Just feel free to shoot

me a text if you don't get me and we can
talk So love helping people love sharing

my thoughts on I've seen I mean what I've
seen and learned every place is different

but my experiences I like, like I said,
really passionate about the regenerative

farm movement, nutrient density and yeah

cal_1_04-25-2024_085238: August,
we appreciate you coming on and

sharing that update with us today.

Thank you

squadcaster-892d_1_04-25-2024_085238:
yeah, no, thanks for having me.

It's been fun.

It's been fun kind of getting
back into the podcast.

Again, it's been a while since I've
done one or been on one and uh,

I've been That's been enjoyable.

Maybe I need to get mine fired
back up sooner than I thought.

cal_1_04-25-2024_085238: Oh I think you
do, but I fully get about irons in the

fire and the amount of time it takes.

It's not you record and you
publish it all in just a moment.

It takes a little bit.

squadcaster-892d_1_04-25-2024_085238:
too many irons.

cal_1_04-25-2024_085238: Yes.

Yeah.

Cal: I really hope you
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