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This 9 word, 1-liner "transition pitch" will help you close even more roofing sales.
Questions About Products or Programs? Call/Text: 303-222-7133
“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
I am about to teach you the transition
pitch, the stupid simple one-liner, that's
going to help you close even more deals.
Now, before I teach you that
it's important for you to
learn how I discovered this.
So here's the deal.
You've probably heard me say this before.
If you've been a fan of the channel,
which by the way, welcome or welcome back.
My name is Adam Benjamin, the roof
strategist, and everything I do here
on this channel is designed to help
you smash your income goal and give
every customer an amazing experience.
To help you do that?
I've put together a little freebie.
It's my pitch like a pro roofing
sales training, video library entirely
free available with the link in the
description or@theroofstrategist.com.
I know it says 240 videos.
We're actually over 300 now and they're
all organized by category from pitching
to canvassing, to overcoming objections,
to body language, to retail, you name it.
It's in there.
So available free, highly recommend
you pop in there and take.
If you like these videos,
you'll love what's inside.
So let's get back to this.
So I was just telling you, how
did I figure this stuff out?
I am a baby phase, dude.
I look like I'm 12 years old.
If I shave, I shaved one time at
bell, my wife for two well year.
Nope.
2000 bill, my wife for
a long time, 11 years.
She's off camera.
You hear?
Thanks Gina, 11 years through
that, I shaved my, my, my,
uh, joke of a beard one time.
And she was like, never do that again.
So the reason I share that with
you is that a unique opportunity.
To combine my role in the roofing
industry, being a sales leader
and sales coach with my baby face
to just be a helper in the house.
And I watched what the sales rep
said and how the homeowner responded.
And one of the advantages of being able
to do this is we can see what unfolds
versus just listen to what unfolds.
So I was able to pick up on the
body language signals and the
cues from what the rep did to what
the, how the homeowner responded.
So this little transition pitch.
I started to do because I saw what
happened when people didn't use it.
So first, what I'm going to do is
highlight the mistake that was made.
And then I'm going to show you the
really fast, easy, easy fix, and my
little one-liner transition pitch,
but I promise you is going to.
Close more deals and it's so simple.
You're going to be able to use this on
your very next sales appointment and
for any owners and managers out there.
What I'm teaching right now is
just a tiny, tiny, tiny little
piece of my complete sales system.
My roofing sales success
formula, which is an online.
Sales training sales
strategy and sales system.
That's being used by thousands of reps
across the U S so you can plug in your
existing team, a new hires in an, a
lightening fast nine and a half hours.
They leave with a daily sales plan
built around their income goal, how
to make their very first sale, how
to dominate the neighborhood, how to
overcome objections and how to run my
in-home sales process start to finish.
And yes, it is different
than what I teach on YouTube.
So we're just gonna get into one of
those tiny little fixes right now.
Now let's talk about.
Problem.
The problem that is happening is what
I call smooth sliding into your pitch.
All right.
Now, what do I mean by smooth
sliding into your pitch?
We're going to localize part of the
sale right now, which is when we
show our photos to the homeowner.
And by the way, whether doing
retailer storm, we're usually
showcasing what we found on the roof.
And then from here, we
slide into our pitch, right?
It's the classic problem solution.
Hey Mr.
Homeowner, here's what's going
on by the way, I can help.
Now this here is what I'm going to call
the transition and in this transition,
many people don't acknowledge it.
So the mistake is smooth sliding
into the pitch example, Mr.
Homeowner, as you can see, your
roof is damaged and not a problem,
what we do to help you out is, and
then boom, the paperwork comes out
the contingency or the current.
Now all up until this point,
we've been building trusts.
We have a building rapport.
Now the homeowner sees this and all
of a sudden they pump the brakes.
They freak out.
They're concerned.
There's fine.
Print.
There's a pen.
There's the word agreement or contract.
Now they're thinking money.
Where did this come from?
I wasn't prepared.
I feel like I'm being forced or
coerced into signing something and
their guard goes up and I've watched
homeowners, literally clam up, get
sweaty palms, see that in their ears.
Shut down.
It's almost like.
Uh, and experience that, that
like you'll lose hearing.
Sometimes it happens in really
high stress situations where
we'd we like panic and bias.
It happens to homeowners.
They go like a deer in the headlights.
And at this point, all that trust
we built is killed deal gone.
It doesn't matter if you have
a perfect presentation because
they, you just put up a.
Wall between you and them.
So here, my friend is the very,
very, very fast and very simple fix.
So this little problem here,
we're not going to smooth slide.
What we're going to do is this Mr.
Homeowner, now that you've seen what
your roof looks like here it is.
Would you like to hear how I can help?
Very simple words.
Write that one down.
That is your transition
pitch to close more.
Would you like to hear how.
Now that you've seen what your
roof looks like now that you've
seen the damage on your roof.
Now that you've seen
the condition of your.
Would you like to hear how I can
help and guess what happens when
they say what they're going to say?
Yes.
Which is our favorite word.
It's not an obligatory.
Yes.
It's not anything other
than an, a simple question.
One of the few times, by the
way, I teach to use a close
ended question, they say, yes.
I would like to hear how I can help.
We got our first.
Yes.
And we just got what we
got permission to pitch.
They literally just gave
us permission to pitch.
And what are they expecting?
They're expecting for me to
talk about the money pieces.
They're expecting for me
to talk about how we work.
They're expecting me to
talk about our company.
They're expecting me to bring up.
And when I do this, I make them feel
what comfortable and for teams who
are using, which many of you are
welcome here are using my program.
You'll see how much I emphasize
comfort in there because people
buy when they feel comfortable and
when they're comfortable and they
make comfortable buying decisions.
They're not thinking of the
money they're thinking of their.
So your transition pitch, any time
you are about to get to the contract
or the contingency agreement,
your one-liner quiz, what is.
Would you like to hear how I can help
you slip in this mini transition phrase?
And I'm going to, I want to bet that
your closing rate is going to go up even
more without changing any thing else.
So listen shit.
Powerful transition pitch is a
short video, and I do hope that it
was insightful and helpful because
you can use this on the very
next sales appointment you run.
And if you are interested, by the way,
in my complete sales system called
the roofing sales success formula,
I do have packages available for
individual reps and teams as a whole,
and many companies love it because
they have a consistent process to train
everybody on a relatable sales system
that works and is a lightening fast.
To get results.
There's a link in the video
description, or I invite you to call
or text our office to learn more.
And that number is 3 0 3 2 2 2 71 33.
One of these days I'll get
better handwriting, but until
then, here's that number?
3 0 3 2 2 2 71 33.
Now thank you again for joining me today.
My mission is to, for you to take what you
just learned, use it in the very next rep.
And prove it for yourself.
So if you haven't yet done it, click here
to download that free copy of my pitch.
Like a pro roofing sales training
via library and YouTube thinks you're
really going to like this video.
We'll see you on the next one.