Data Matas

This episode with Adam Dathi is a must-listen for anyone looking to turn data into a strategic powerhouse within their business.  Adam shares practical insights into how data teams can work seamlessly with other departments for maximum business-wide impact and gives his take on the future of AI-driven data analysis. Aaron and Adam discuss the critical role of reliable sources and governance, but also observe that this is not an isolated issue for a specific team, but a company-wide responsibility if one is looking to harness the true power of data for their business.

Takeaways

  • Data quality is a company problem, not just a data problem.
  • The sophistication of data teams depends on company size.
  • Data governance is a hidden long-term investment.
  • AI can't generate ideas without human direction.
  • Data maturity impacts decision-making effectiveness.
  • Data teams need to interface better with the rest of the company.
  • The value of data is tied to decision-making outcomes.
  • Standardizing terms can improve data governance.
  • Data quality issues often stem from company culture.
  • Investing in data governance can yield hidden benefits.

Titles

  • AI and the Future of Data Analysis
  • Unlocking the Power of Data in Business
  • Sound Bites
  • "Data quality is a company problem, not just a data problem."
  • "The sophistication of data teams depends on company size."
  • "Data governance is a hidden long-term investment."

Chapters
  • 00:00 Introduction to Data in Marketing
  • 04:43 The Role of Data in Strategic Decision-Making
  • 07:34 MVF: An Integrated Media and Marketing Company
  • 10:45 Challenges in Data Technology and Team Dynamics
  • 13:52 Data Quality vs. Company Culture
  • 16:49 The Importance of Data Governance
  • 19:55 AI's Role in Data Analysis and Decision-Making
  • 22:39 The Future of Data and AI in Business
  • 25:51 Conclusion and Reflections on Data's Impact
  • 49:59 Wrapup
  • 49:59 Final Thoughts and Reflections




What is Data Matas?

A show to explore all data matters.

From small to big, every company on the market, irrespective of their industry, is a data merchant. How they choose to keep, interrogate and understand their data is now mission critical. 30 years of spaghetti-tech, data tech debt, or rapid growth challenges are the reality in most companies.

Join Aaron Phethean, veteran intrapreneur-come-entrepreneur with hundreds of lived examples of wins and losses in the data space, as he embarques on a journey of discovering what matters most in data nowadays by speaking to other technologists and business leaders who tackle their own data challenges every day.

Learn from their mistakes and be inspired by their stories of how they've made their data make sense and work for them.

This podcast brought to you by Matatika - "Unlock the Insights in your Data"