Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.
Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.
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Tyson Mutrux (00:00)
Good morning and welcome back to Maximum Lawyer Live. I'm Tyson Mutrux, and we are inside the Association.
So today, let's talk about the business advice that I have given, that other people have given, and the advice essentially centers around focus. You've got to pick the goal. You've got to identify the highest-value activity, eliminate all distractions, and just keep the main thing the main thing.
And you know what? That advice is absolutely right. It's 100% right.
But I've been thinking a lot lately about this other part that we don't really talk about. We talk about focus like it's really easy. Pick your rock. Do your rock. Focus on your rock. Blah, blah, blah.
Again, it's great advice. It's sound advice. But the more intensely you focus on that thing, whatever the thing is, the less attention you have available for everything else.
That's why you see CEOs who have bad relationships, or athletes where the same thing happens. They're so focused on doing the thing that everything else around them can become unstable.
Tyson Mutrux (01:21)
There are some people who have mastered this, where all the other parts of their lives are taken care of. But there are others who haven't quite figured it out.
And that's really the group I've been thinking about.
What can we learn from the CEOs or athletes who are able to have those other aspects of their lives taken care of?
Because for the ones who haven't figured it out, it's not necessarily a failure of focus. They're doing what everyone tells them to do. They're focusing.
But they've got all these other things falling through the cracks.
Tyson Mutrux (02:02)
So it's not a failure of focus. In some ways, it's evidence that you're focusing correctly. You've actually focused on the right things.
But because of that, you have these cracks forming around you.
Maybe you forget to pay a bill. Maybe you forget to take your child to school. I'm just making things up, but you get the point. You forget all of these other really important things.
Great leaders shouldn't try to eliminate every crack by watching everything. That's not what I'm suggesting.
What you have to do is build systems, organizations, and processes where someone else owns those cracks.
You have to recognize that when you're focusing on the main thing, cracks will develop around you if you don't have people watching those other areas.
Tyson Mutrux (03:23)
I think that's the part we sometimes ignore.
We're so quick to jump into doing the main thing that we skip the step where we need to fill the roles of the people who are going to handle all those other smaller things.
You need coverage.
And there's almost this internal struggle because you want to jump straight into focusing on the main thing. I think that instinct is right.
But it's almost like you need to make sure the coverage is there, too.
Tyson Mutrux (04:02)
The reason I'm hesitant to even suggest that is because I don't want you to delay focusing on the main thing.
That's what makes this such an interesting discussion for me. This is almost a discussion I'm having with myself and with you, the listener.
Maybe this is one of the reasons why it is so hard for people to accomplish some of their goals.
They've got all these secondary things, all these cracks around them, and they're constantly trying to gloss over them, cover them up, fix them, and plug the holes.
So they never actually get to focus on the main thing.
Maybe the cracks are inevitable.
Tyson Mutrux (04:54)
Maybe the people who are really good at this are the ones who can focus on the main thing while also finding people who can fill those cracks for them.
I really want law firm owners to rethink what focus actually requires and what it actually means.
Maybe focus means focusing on the main thing while making sure you have coverage for everything else.
If I'm doing only the work that I can do, then by necessity there should be things I'm not paying attention to.
And that means somebody else, by necessity, has to own those things.
Tyson Mutrux (05:31)
Whether they're doing them exactly the way I would do them or not, somebody has to own them.
Because the goal is not an owner who notices everything.
It's just not.
For most people, the goal is a firm designed so that important things get noticed regardless of where the owner's attention happens to be.
The owner could be on a beach somewhere. They could be in Italy for a month.
You see people doing these things because they've built organizations where those things are covered for them.
And that connects directly to operational efficiency.
Tyson Mutrux (06:36)
So the real question becomes: How do you track team productivity and task completion? How do you regularly audit processes to identify inefficiencies?
I think a big part of that is having a strong leadership team in place.
A strong leadership team helps you identify these issues and allows you to keep your focus in the right place because they're helping fill those gaps.
I was interviewed on another podcast the other day, and I was talking about how one of the greatest feelings you can have is going away on a trip, coming back, and finding out that fires popped up while you were gone and your team handled them.
Tyson Mutrux (07:53)
You didn't even know they happened.
Your team addressed them, fixed them, and it was no longer a fire you had to come back and deal with.
That is one of the greatest feelings.
People are so hesitant to delegate and give authority to other people inside the firm until they have that experience.
You come back and you're like, "Wait a second. There was an issue, and you fixed it? I didn't have to do it?"
That's a great feeling.
There are going to be cracks that develop. You've got to know your priorities. You've got to spend your time on the highest-value activities.
You've got to stay in your zone of genius.
Tyson Mutrux (08:34)
But then you've got to ask: What happens to everything else?
If your role in the firm is trying cases and you're intensely focused on that, who's actually watching intake?
If your focus is marketing, who's watching client communication?
Who's making sure clients are being contacted every two weeks at a minimum?
Who's noticing when a process you built two years ago is starting to break or has already been broken for six months?
You have to know who's watching execution.
Tyson Mutrux (09:16)
It makes me think about the Pareto Principle, where roughly 80% of your outcomes come from 20% of your causes.
Let's say you're running a personal injury firm. It's probably roughly true that 80% of your fees are going to come from 20% of your clients.
I haven't done the math on that, but it's probably close.
The principle is useful for deciding where your attention belongs.
Where should you put your attention?
But I think there's also a dangerous way to interpret it.
The 80% that isn't worthy of the owner's attention isn't necessarily unimportant to the organization.
Tyson Mutrux (09:58)
A missed phone call to me might seem tiny.
A typo in an email might seem like a small issue.
Those may fall into that 80% of things that aren't worthy of my personal time.
But that one phone call could potentially be the gigantic case that falls into the 20% producing 80% of your revenue.
That's why you need someone responsible for making sure calls aren't missed.
You need someone responsible for making sure sloppy emails aren't going out.
Because usually it's not actually one phone call or one typo.
Tyson Mutrux (11:17)
It's 20 sloppy emails going out that are hurting your reputation and your brand.
And by the way, reputation and brand are pretty much synonymous. We like to think of reputation as the professional thing and branding as the marketing thing.
They're really the same thing.
You're probably not going to miss one phone call that happens to be the gigantic case.
You're going to miss 20 phone calls because there's a process problem and nobody is paying attention to it.
Somebody has to own those things.
Tyson Mutrux (11:56)
The key distinction is this:
Low value for the owner does not necessarily mean low value for the firm.
And something that is low value for me may be extremely high value for another person's role.
Take our CARES Team Leader or your intake lead.
A missed phone call may be low value for me personally to deal with. But making sure those calls are handled is a very high-value responsibility for the intake leader.
I think that might be one of the most important things I'm trying to say today.
There are going to be things that aren't especially important for you to personally handle but should be extremely important to somebody else.
You have to identify those things and put the right people in the right places.
Tyson Mutrux (12:28)
It really comes down to two versions of a question:
"Should I do this?"
Versus:
"Should this be done?"
Great firms separate those two questions.
I think lawyers are particularly susceptible to mixing them up because we think of ourselves as professionals, technicians, sometimes artists.
As law firm owners, we wear a lot of different hats.
Should I do this?
Maybe not.
Should this be done?
Absolutely.
It just needs to be done by someone else.
Tyson Mutrux (13:48)
Another thing that's interesting is that the cracks are usually created around the boundaries.
Most of the major areas of your business already have owners.
Marketing usually has somebody, even if it's outsourced.
Cases have attorneys.
You usually have somebody handling intake. At the early levels, maybe it's a paralegal taking intake calls, but there's generally somebody responsible for the function.
Accounting usually has somebody.
The biggest risk may not exist inside those boxes.
It may exist between the boxes.
Tyson Mutrux (14:29)
Let's say marketing generates a lead.
Who owns the moment between lead generation and intake?
You might immediately say, "My intake team."
Maybe. Maybe not.
Think about it.
Most of us have receptionists.
The receptionist sits in the space between marketing generating the lead and intake actually handling and signing that client.
Marketing generated the lead.
Intake signs the client.
Who owns what happens in between?
Tyson Mutrux (15:10)
That handoff is really important.
There's a reason we call our receptionist the voice of the firm. They're often the first person that a potential client speaks with.
That handoff between marketing and intake is incredibly important.
It's between the boxes.
I would argue it's almost as important as the intake team itself. Not quite, but it's very close.
Because if that handoff is botched, the rest may not matter.
Tyson Mutrux (15:41)
If the person answering the phone is having a bad day and doesn't handle that lead well, the potential client may immediately get a bad feeling about your firm.
Now the intake team might not even get the opportunity.
That person could just keep calling other firms.
Can the intake team turn it around? Sure.
But that first impression matters.
You get one shot at it.
That's an example of why those middle grounds between major functions deserve so much attention.
Tyson Mutrux (16:21)
Here's another example.
Who handles the transition between finishing the legal work and actually closing the file?
This could apply to personal injury, criminal defense, estate planning, whatever your practice area is.
In an injury firm, it's the transition from settlement to disbursement to closing the file.
In criminal defense, maybe it's from the plea or sentencing to actually wrapping up and closing everything.
Who owns that?
Wrapping up a case matters.
A lot.
Tyson Mutrux (17:01)
The last 10% of what you do is often what stays in the client's mind.
If you're great at the first 90% but terrible at the final 10%, guess what?
You're probably not getting the review.
You're probably not getting the referral.
I've talked about this on the show before.
Most people's focus is getting the client, doing the legal work, and getting a good result.
We probably spend 99% of our attention on those things.
I'm guilty of it, too.
But that final portion of the client experience matters enormously for future referrals and reviews.
Tyson Mutrux (17:41)
That's another place that exists between the boxes.
It may not look like one of the "big things," but you have to make it a big thing.
And you have to assign it to somebody.
So here's what I want to leave you with:
Don't fill the cracks yourself.
That's a massive trap.
The owner discovers something has fallen through the cracks, and the natural response is to start watching it personally.
But that's probably the wrong response.
Tyson Mutrux (18:20)
Now you've got another report to check.
Another meeting you have to attend.
Something else you have to approve.
Another Slack channel you need to monitor.
Another email you're copied on.
"Just let me look at it. Let me check it."
Eventually you've solved the crack by making yourself the mortar.
Now you're stuck to it.
And that's not a scalable organization.
If you want to build something more scalable, read Founder Optional. That's a big part of what the book is about.
I talk about gravity and how important that is. I don't mention mortar, though. I kind of wish I'd put that in the book.
Maybe version two.
Tyson Mutrux (19:19)
What you don't want to become is the backup system.
"Don't worry. Tyson will catch it."
"Don't worry. Tyson will catch it."
That sounds comforting, but it's actually really risky.
Because you're trying to remove yourself from those things while the organization is still relying on you to catch them.
I've talked before about the "monkey on your back" concept, where someone brings a problem to you, puts the monkey on your back, and now suddenly it's yours again.
You don't want that.
You want somebody to have full authority over the situation so they can fix it.
Tyson Mutrux (20:00)
There's an old Harvard Business Review article about the monkey-on-the-back concept. I've talked about it on the podcast before.
But here's why "Don't worry, Tyson will catch it" is so terrifying.
What happens when Tyson doesn't catch it?
The business has created a human failsafe.
But if I've removed myself from the process, that failsafe isn't there anymore.
And eventually the process is going to fail.
It's inevitable.
Tyson Mutrux (20:41)
That's why delegation can't simply mean, "I'm not doing this anymore."
Delegation requires giving ownership and authority to someone else.
And then you also need visibility and accountability.
Ownership and authority.
Visibility, so everyone knows what's happening.
Accountability, so there is clearly someone responsible for the outcome.
Delegation isn't removing something from your plate.
It's putting it securely onto someone else's plate and giving that person the authority to make decisions and take action.
That's what it really comes down to.
Tyson Mutrux (21:30)
That's all I have for you today.
Hopefully you got something from this. Hopefully it got you thinking.
If you've got thoughts about this, leave them in the comments because I would love to hear from you.
Make sure you check out Becca's List at beccaslist.co for the best vendors for your firm.
Also check out MaxLawCon. It's coming up in October, and we'd love to have you there. You can find that at maxlawcon.com.
And if you don't have a copy of Founder Optional, grab one and, if you enjoy it, we'd love a five-star review on Amazon.
Have a great day, everybody. We'll see you.