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Welcome to "Visionary Voices," the podcast where we dive into the minds of business owners, founders, executives, and everyone in between.
Each episode brings you face-to-face with the leading lights of industry and innovation.
Join us as we uncover the stories behind the success and the lessons learned along the way.
Whether you're climbing the corporate ladder or just starting your business journey, these are the conversations you need to hear - packed with visionary voices and insights.
Let's begin.
So Lewis, welcome to the show.
Can you give us a top level view of what it is that you do and your journey so far?
And then we can dive into those things a little bit more.
Yeah, cool.
First and foremost, thanks for having me, Akil.
I'm very excited to be on today.
So my name is Lewis Everett, I'm 26 and I'm from the West Midlands.
I run a marketing agency called Social 90.
We specialize in paid ads, SEO and websites.
We also do some other little bits and bobs like app building, email marketing, that sort
of thing.
As well as this, I am the CMO of
a private members club called GCC and currently launching a info product called Agency
Architecture and finally a e -commerce product called No Way.
So main thing is the agency but doing some other little cool things as well on the side at
the moment.
Definitely, no, that all sounds really, really good.
I mean, how did you get started in the agency space, right?
Because you've been in the game for a lot longer than I have.
And so you're very, very experienced in all these different areas.
So how did you get started in it?
Yeah, I suppose my route is a little bit unique, I would say, to how most people get in
the agency space.
So I moved away from home when I was 15 to play professional rugby for a team called
Leicester Tigers.
They're like a Prem team in the UK.
Lived there, trained every day, lived and breathed rugby for, you know, three, four -ish
years.
When I was sort of early 18, had a really, really bad injury.
completely blew out my knee, did like all the ligaments, dislocated it, whatever, really,
really bad.
And to cut a long story short, was told I would never play rugby again.
I'd be lucky to even play any form of sport again.
Had this unreal surgeon who managed to work some miracles.
And as a process of that,
you know, a good portion of my 19 sort of years old life was spent lying in bed staring at
the ceiling rehabbing.
Was in like a brace for six months, was in a wheelchair for a good part of that.
yeah, so I was sort of lying there thinking, got to do something.
I completely messed up my A levels because I couldn't go to them.
I'd messed about in college because you know, just wanted to play rugby all day.
And
Yeah, I thought I've got to do something.
I started to get that my mind wavering a little bit, very bored, know, played all the Call
of Duty I could play.
100 prestige.
yeah, so I started looking into sort of Ecom and like Wi -Fi money.
And I started up a little business that was basically just drop shipping, third party and
building supplies.
Really boring, mate.
But I was able to grow that within like six months to about quarter of a million pounds
turnover.
And it was going really well.
And I actually continued to run that for a few years after.
And obviously just doing that, I learned a lot about marketing and service delivery and,
you know, sales, admin, tax, all of these sorts of things that a normal 19 year old,
wouldn't necessarily expect them to know.
And my USP was always that I was a young business owner.
It's something that I still carry on to this day.
And then sort of from there, I thought the services that I was offering for this business
that I set up as a marketing perspective, that was the sort of things that really
interested me the most.
So set my marketing agency social identity, literally make charging people like a couple
hundred pound a month.
And what we were doing was basically our niche was working with
professional rugby players who are in the back part of their career or who had been
injured and looked much like myself but necessarily had a big personal brand because they
were famous somewhat and how they can leverage that personal brand to go and create
opportunities for themselves in the future.
So we work with British and Irish line Alex Cuthbert, Gibran Grobler who's a South African
international.
work with a couple of footballers and yeah, just charge them a couple hundred pounds a
month.
I suppose to cut a long story very short, from there just went on, offered more services,
started charging more, went more down the B2B route.
So working with a lot of service based businesses, property maintenance companies,
property developers, construction companies, which obviously justify much larger price tag
and sort of transitioned ourself into bringing traditional based businesses into like the
21st century in terms of their marketing and just coming in full stack.
We're going to do everything for you.
We're going to do your socials for you, going to do your SEO for you, build your new
website, do your ads for you.
And that's sort where we are today.
And yeah, my marketing agency has allowed me to have all the opportunities, meet people
like you, and do cool stuff.
Yeah, yeah, no amazing that's such an interesting journey I agree It's very unorthodox the
way you went about it I guess going back to the start when you're lying in that hospital
bed What type of mindset shift did you have to make right because you're in that really I
guess dark place, right?
You just had your career essentially pulled pulled out from you
I guess what mindset shifts did you have to go through in order to then be like, okay,
this is what I need to do now and get motivated to start?
Because that's the thing with most people is, know, most people have the ability to do
these things, but it's just starting is a thing where everyone's got their reasons,
everyone's got their excuses.
But what was it for you that really pushed you from that really deep and dark place to
pushing and have quarter of a million business very early on like that?
That's crazy.
So how did that happen?
What I would say is the previous three to four years of my life I've been very conditioned
to just be a follower to just do what I was told.
Much like the military I would describe it and like the similarities in it that the
training that we did in terms of like you know just doing what you're told all the time do
what you're told by the coach and do what you're told by the management and that sort of
thing I imagine was
very similar to the military, you just do what you're told, you're conditioned to think
like that.
And I think that I did that from when I was 15, so I had a young, very impressionable
mind, and know, wake up 6am, train, go to college, train, eat, train, sleep, train, repeat
for four years.
And it was very much like...
I was in a box, very narrow minded, all I wanted to be was a rugby player, I didn't care
about anything else, I didn't really care about what anyone else thought, nothing like
that.
And then when I was lying in that bed, I had to try and flip my mindset to, well actually,
now I need to go from being a follower to a leader, because I truly believe to be a
business owner, and not just a business owner, but an owner operator, which a lot of us
are, especially in that initial phase of your business, you have to wear so many hats.
And actually you just got to back yourself.
just got, cause no one else is going to do it for you.
You got to rely on yourself.
And that was the biggest mindset transition I would say.
Subsequent to that, one of the things that I think now I would say is anyone can start a
business, but not everyone should.
If I knew now what I knew back then, the mistakes I've made, the money that I've wasted,
as you know, mate,
that could cripple a lot of people.
If you haven't got it in you, you'd pack it in and go, you know, I'm going to just follow
that normal route, that uni route, that going to a corporate job.
And I'd say if I hadn't gone through the shit that I'd gone through that made me mentally
as strong as I think I am, I wouldn't have probably persevered with my business.
Mm.
No, I completely agree because you're right, not everyone can start one, but not everyone
can continue and see it through.
I know for myself, there were times where it's like...
do I keep pushing now?
Because everything's so hard, right?
And everything's really painful as well.
Because your business is basically your life, it's like your little baby.
And so when that's not doing well, it's like, you you're very stressed about it.
And I agree, not everyone can really see it through.
I guess when you've transitioned from sports to business, and then from...
the initial businesses to the agency now, what's it been like building the team out?
Because the biggest thing I find with business owners, myself included, right?
You wear lot of hats in the beginning, as you said, and then you have to transition to
giving some of that power away to other people.
Have you found that transition for yourself, going from one person team to multiple people
on the team?
Yeah, so I think it's really difficult, especially as I said, in owner -operator position,
because your business is like, as you said, your baby.
It's almost like you have to, you've always relied on yourself.
You've always got results for yourself.
But then all of sudden you have to give some of that responsibility elsewhere.
And actually, when it comes down to it, those people, they can go and get another job
where if it's you and they make a mistake, they cost you money.
Ultimately, it's out of your back pocket.
You're the one who's going to be
dealing with the consequences.
So yeah, really difficult.
What I would say is I'm really, really fortunate to have some great hardworking team
members, team members who actually trust implicitly.
For me, there's like this management matrix, right?
There's four areas to a management matrix.
There's like low skill, high drive, there's high drive, low skill.
There's, you know, and
There's a couple of others, but normally when you start a business, you're hiring from
high drive, low skill, or you're hiring from like low skill, low drive, because that's
essentially what you can afford.
Especially when you're first hires, you're not putting people on like 60 to 100k salaries.
And because of that, there has to be an element of like trust from your side.
And I've always actually been really, really fortunate, I think, to actually be able to
hire people who have had like high skill and high drive, which are like otherwise known as
A players.
And I don't know if that was just luck, to be honest with you, I'm not gonna sit here and
say that I've got some awesome secret hiring process, know, awesome, awesome recruitment
company that I've used.
I just think, you know, I've hired from my internal network, people who I sort of know,
people who I think...
Could I go for a beer with them?
If I can go for a beer with them, mate, I can work with them.
So that's how I've sort of approached that.
I would also just say, finally, I've never, I waited until I could afford still quite a
decent hire.
I've never been a believer of hiring like a low skill hire.
I would rather just be like, go do this, come back to me when it's done to the best of
your ability.
and I don't really care what I've got to pay.
And I think this is a mistake that a of people make.
They're just going and trying to hire someone who can get it done the cheapest, too much
contact time, loads of mistakes.
I would just rather pay the money, get it right first time round.
Mm.
No, no, I completely agree because one of the the companies I work pretty closely with our
recruitment agencies and we see this all the time We're trying to retain staff and get any
stuff on and stuff and I like the approach of treating them as like a friend, right?
Can I go for a beer with them?
Can I go out with them?
I think that's the frame people managers need to go through in order to to find that
talent that you found and then you can really grow that business and get those a players
through So you know, I love that I guess when it comes down to networking because of
course me and you met through networking groups and GCC
which we all know the CMO of.
For you, when I look at the way you do it, it seems very effortless, right?
Like you're very, you can just go around and talk to people very, very easily.
How did you develop that skill or were you always like that?
Because I know for me and a lot of other people, we find it a little bit more challenging
to go around and network with people and things like that, but for you, it seems very,
effortless.
So how did that work for you?
Yeah, I appreciate that mate.
I can assure you it's not as effortless as it may seem.
I think I look as much as I was in a bad place for a of my rugby playing career, it also
taught me a lot how to socialise with people, how to lead, how to be a leader but also a
follower, which is a phrase I use a lot.
Networking isn't...
just about talking, it's not just about listening, it's that exchange and that discord.
And I think the key, my absolute top tip for networking, because it's a really interesting
subject for me, is I put a huge value of what can I do for someone that takes no effort,
it takes no cost, it's not gonna cost them anything, you know, how can I link them up, how
can I give them that free value, that reciprocity?
So that's like my first and foremost, like go and flood someone with a load of value and
you know, actually build rapport with them.
I see so many guys, especially like young guns, just trying to sell, sell, sell.
They get into a community, you know, they're DMing people trying to sell them their
product.
Just fuck that off completely.
Just be yourself and build genuine relationships with people first and foremost.
So that's number one.
Number two is to network in circles above you.
There's two ways in which you get into them.
And it links to that point that just made.
Number one, you just pay your way into those circles.
You know, there's that monetary friction point.
So you just pay your way into those circles.
Obviously that's not doable for everyone.
So number two is what I'd say to get into those higher circles.
You need to be able to offer those people something that they can't just pay for.
A piece of value, knowledge or skill or ability that they can't just pay for.
so that's a little bit of a hidden gem, but in terms of like me, it's just, suppose a
skill that I've developed over a long time.
I've always put a massive value on my business in terms of networking.
Just be that guy, be that authority figure within the niche for me.
I like to be like the marketing guy.
So all of my clients come through recommendation.
We do as a marketing agency, we don't do any outbound.
We don't do any ads funnels.
We don't do any SEO on our website.
We don't, if you look at our social medias, we maybe post once every couple of months.
It's all through inbound, all through networking, which, you know, I think is very, very
powerful.
Get people coming to you as opposed, the conversion rate on that is so much higher, the
sentiment is so much higher than just going and running like an ads funnel, but you have
to be prepared to put in that time to develop those relationships and actually spend some
money on traveling to see those people, traveling to see you.
your network who you've built up.
If you're prepared to do that, it will be very fruitful, I believe.
I completely agree because I know in GCC, if you want to get the value out of it, you need
to put the value into it.
And I think that was the game changer for me because for me, a lot of my close friends now
have all come from one group, which is crazy to think about, but that's all because you
get out there, you provide value, you help them where you can.
And then in turn, they'll also help you and send you clients and things like that as well.
And I know for a lot of people within GCC, Sam Henry, et cetera, they've had their
businesses really blow up over the last couple of years because of utilizing the group.
and the resources available.
And so it's really just about, you putting in the value and then you'll get the value out
of it.
And that's, as you mentioned, is really the way you need to network.
And so I completely agree.
Yeah, totally mate.
mean, whether it's GCC, whether it's Chambers of Commerce, whether it's your local coffee
morning or whatever, whatever scale you want to look at it.
And this is in people in general.
What you have to do really good say is what I like is how you do one thing is how you do
everything.
So what you put into people, you will get out of people.
And you should do that with everyone.
You shouldn't prioritize certain people because you've got certain agendas with certain
people.
There's been times when I've like, you know, thought, nothing will come of this
relationship.
I've still put the effort in just because why not?
And there've been like sleep, like hidden gems, sleepers, they've come to me and go, I
want you to build this website.
Lewis, it is, you know, 10 grand to go and run this ads funnel.
So give everyone the time of day, give everyone the opportunity.
give everyone the same amount of value and yeah, I think you will always benefit from it.
Yeah, no, no, I agree.
I think that's the thing that you just mentioned is time.
All this takes a lot of time.
And I feel like today in today's world, especially in the agency space with, know,
everything that's, you know, the amount of people that's in the agency space, everyone's
very transactional.
It's very much like, you know, if I put in 10 minutes of work, what am I going to get out
in terms of monetary value?
But with networking, it works differently.
You need to keep putting in the value, really expect nothing back, but then you will get
something back.
But the timeframe of that, can't quantify, right?
need to just be okay with the fact that it will happen someday but you just need to keep
putting in the work and laying the foundations within your network, your social circles
and everything.
Yeah, 100%.
I mean, one of the things that I would really hope that people would appraise me for is I
don't care, if you're making 10K a year or you're making 100 million a year.
I will treat you exactly the same.
I know if there is a way in which I can help the 10K a year guy, I will still help them.
They're not beneath me.
They're not below me.
They're beside me.
And I think that actually that's where some guys go really, really wrong.
Mm.
Don't get me wrong, our time is our most valuable thing and it needs to be used wisely but
there should never be this superiority complex of, know, they're not good enough to speak
to me or something like that because I've seen these 10k a year guys shoot to a mil a year
guys quicker than these 100k a year guys can get to 200k in a year.
So give everyone a time of day and just be a fucking good person.
I know I'm a bit of a rogue sometimes.
I would like to generally think overall I am a good person who will always try and help
someone.
Yeah, yeah, 100%.
And I can see that as well.
I guess I want to shift a little bit more into your traveling because you're very well
traveled.
So what is the motivation behind you traveling?
Because you you live this life where you're running this online business, you're doing
really well, you're traveling to all these places and a lot of people that are starting
out, you know, want that type of life.
So for you for traveling, what is traveling to you?
I think it links back to that networking side of things.
is as many as there's loads of online communities out there like GCC, there is absolutely
no substitute for getting face to face and in a room with someone.
Just humans are built, they're wired that way.
I've done a lot of reading into the psychology of communication and that sort of thing.
And essentially when it all comes down to it, there is no substitute for just getting face
to face with someone.
So I put a massive value on traveling.
Probably my highest expenditure in my business is through travel, through meeting clients,
spending time with them, you know, because you have to constantly, you can't just be
friends with someone, offer someone value and then not speak for a year.
You constantly have to be at the forefront of people's mind.
For me, again, just, from Wolverhampton, right?
I say I'm from the Midlands, it's because I don't want to say I'm from Wolverhampton.
I'm from Wolverhampton, which,
But he sure at one point was voted the fifth worst city to live in the world.
So as you can imagine, there's not many luscious green mountains and blue lakes stopping
about Wolverhampton.
You might be lucky if you can jump in the canal or two there.
But so my thoughts were like, know, my parents actually, they sort of started a travel
company.
So we've always been fortunate enough to travel as a kid, been to some amazing places,
flew on Concorde, you know.
as a little baby.
And I am so I've sort of been brought up to always put a lot of respect on travel.
I also think it's super accessible these days.
I've got friends and they've never been on a plane.
It's not because they can't afford to go on a plane.
just they don't put a priority on it.
And I'm thinking this world is so big.
There's so many things to see, things to do, cultures to experience, you know, I just
think
While in the ages between 20 and 30, any opportunity that you get to go anywhere, just say
yes, just do it.
It's really helped me grow as a person.
It's helped me learn a lot more about how different people think and how different people
from different countries think, even down to again, the psychology of how they spend
money, what they spend money on, what do they prioritize in life, family, business, that
sort of thing.
Mm.
You can only do that actually if you're going and seeing that.
It's also helped me become a lot more tolerant to people by learning how other people in
other cultures do things.
A lot more tolerant towards my friends and my family and that sort of thing.
So yeah, get out, travel, see the world.
You don't have to be traveling business class and first class everywhere.
staying in a five star hotel, which is pretty ironic because I am a bit of a travel snob
now.
But when I first got a backpack, go and dot off for six months and see the world.
Yeah, yeah, no, I completely agree.
I mean, the way I like to really summarize that is, you you're on a mission to understand
the world, right?
And when you understand the world to that nature, relating back to business and networking
and everything, it will just supercharge that as well.
And networking, as we mentioned, is super, super important.
I guess when you've been getting started and really growing as your business, because, you
know, business owners hit this wall, right?
If it's 10K a month, they hit that wall.
If it's 50, 100, 200, whatever it's gonna be.
For you, have there been any mentors or people
of significance in your life that have helped you navigate those walls and help you break
through them.
Yeah, yeah, for sure.
So what you're actually speaking about there is something that it's called the Dunning
-Kruger effect.
And it's basically this, it's this scale.
So when, when you're just starting out, you have relatively low knowledge.
You have like loads of quick wins.
So you're a peak.
And then what happens is the more that you learn about the business and actually the
friction points of the business, you go into this thing called the valley of despair,
because you learn about all the problems that you've got to overcome.
And if you can break out the valley of despair, you get this thing called the plateau of
sustainability.
And the plateau of sustainability, most businesses fail in the valley of despair.
They fail at that 10K per month sort of mark.
They're thinking, right, I'm at 10K a month, but they can't break to 20 or 30 or 50K per
month.
I actually think if you break from 10K a month, you get to 50K a month quicker than if you
were to get from zero to 10K.
It always seems to be like an arbitrary figure that people stick at.
Yeah.
But I would say to get out that valley of despair, one of the biggest things is mentors
upskilling, training, speaking to people who have been there, done it and got through it.
For me, I will always, always, always attribute everything, all my success to my parents.
My mum and dad are probably two of the most hardworking, the most hardworking people I
know.
My dad is my best friend.
Very similar to me, very entrepreneurial.
I think that's probably innately where I got a lot of my learnings from.
Not necessarily him sitting down and teaching me, but you know, being 13, 14 years old in
his office, doing a 10 ,000 order mail shop to send out a load of leaflets to people and
him, you know, him paying me three pound an hour.
Stuff like that, you know, so I'd say my dad, I've got...
As I said, some great friends.
I've got a couple like ride or dies who have been like my best mates for years and no
matter what happens, you know, they're the people who keep it real with me, call me out my
bullshit, which I think is really, really important.
I've got a great support network.
I've been with my girlfriend for God knows too long.
been with my girlfriend for about, you have to edit that bit out.
I've been with my girlfriend for about six years now.
We have a really understanding relationship.
We don't live together, which isn't the norm, but it really works.
She's got her own business.
She's very successful in her own right.
So yeah, the stars sort of aligned a little bit that with me.
I've done a lot of paid for lot of mentorship.
Some of it has been brilliant.
Some of it has been terrible.
I think that's sort of a ring of fire that you have to walk through on your own.
and you just become a lot more aware to it.
So yeah, I suppose that answers your question.
Yeah, no, nice, no, I love that.
And what you said at the end with, you know, when you pay for these mental ships and
things like that, sometimes you will get burned, but there's lessons in everything, right?
So if you did get burned or you feel like you didn't get the value that they said you were
gonna get, well, you've learned what to look out for next time when it comes down to
finding a mentor, right?
And so there's always something to learn and you just gotta chalk up to the game overall.
But I completely agree, you know, your closest friends, your family, it doesn't have to
be, you know,
business mentors specifically, but those types of people can push you and motivate you to
keep going and everything.
So, I mean, with your infoproducts, then, if people want to get started, what does that
look like for them?
What are the steps they need to go through first to really get started on this journey
that we've been speaking about?
Yeah, so I suppose this is the opportunity for the shameless plug.
So my main product is called Agency Architecture and you can find it at
thisisagencyarchitecture .com.
There's a free community, it's got a free module on there that you can join.
And then obviously if you wanna give me a bit of money, you can join the whole course.
My view of making that was I've always been very passionate, genuinely passionate.
I used to run my own podcast about...
helping young entrepreneurs, trying to give people a little bit of the head start that I
probably didn't have.
A lot of the knowledge and things that I was self -taught on took me probably longer than
it should have done just because I didn't have that resource.
And also just someone relatable, someone who was also young in the same position doing it.
think a lot of it is down to confidence.
So agency architecture, it's not gonna teach you how to get to 10 or 20 or 30k per mug.
That isn't what I've built for.
Mm.
I just teach you how to earn to like an extra couple grand per month, because I truly
believe for a lot of people in the position that I was in at 19 years old, a couple grand
a month extra is life changing money.
And I don't say that sparingly.
And it isn't hard to earn a couple grand per month.
And I don't want to sound really arrogant with that, but there are just, you know, there's
that I don't think we realized there is so much money in the world.
There is so much potential and money to be earned.
The issue is, that
as a society we're conditioned to not want to go out and break the mold.
We're conditioned to sit at our desks all day from nine to five.
And if you're doing that, that's completely fine.
And you're happy doing that, that's completely fine.
But if you wanna go and travel the world and see different things, then you need money to
be able to do that.
And the course I truly believe, it's basically, it works chronologically.
So it goes through like business setup, service delivery, how to sell.
how to close, as well as some like, even like how to run very base level ads, that sort of
thing.
It's like a business in a box.
It's not really long and monotonous.
It's like four or five hours of content with very actionable tasks and steps for you to
complete at the end of each lesson and the end of each phase.
By the end of it, if you follow all the tasks, all the lessons, you will be able to, you
know, have a small agency.
or if you're a freelancer who wants to sort of level up their game a little bit, can do
that.
And finally, if you're just running a business, say you're running a business selling
trainers, you could do the course and it'll teach you a load of things about actually how
to market your business.
So that's the idea with the course, I suppose.
Yeah, yeah.
No, I love that because as you mentioned, a couple of grand a month for everyone really is
life changing money.
Even if you're 25, you're 30 and you get an extra two grand a month, that could be 100 %
increase in your overall earnings, right?
Which is huge for lot of people.
So I agree, but where can people find you if they are interested in getting involved with
the course?
Yeah, so head over to my Instagram, the links are in my bio on Instagram.
Head over to schoolagencyarchitecture and the website is thisisagencyarchitecture .com.
All the school links are on there.
What I say to people is don't go and buy the course.
I don't care.
Don't go and buy the course.
Just join the free community.
Join the free community.
Let me do the Hormosey style by flooding you with a load of value.
I'm sure that you'll see the production level of it is second to none.
It took me eight months to build out this course.
Production level is second to none.
The worksheet that comes with it is second to none, I believe.
And it looks great.
It's really easy to navigate.
Go and do the free module.
If you like it, go and join the whole course.
There's an ongoing community that we've called the Foundation after that.
If you want monthly Q &As that you can be part of.
I'm running with myself and another friend in GCC.
But yeah, go do it.
If you think it's rubbish, tell me.
And I'll even try and help you one to one and take your feedback.
Amazing amazing.
So the final question I always ask to guests on the show is if you can go back to 18 year
old self You can only take three lessons with you whether it's mindset business
philosophy, whatever it's going to be What would those three things be and why would it be
those things?
Okay, so number one would be surround yourself with the right people.
It took me six years to really find my people.
As I said, I've had a few ride or dies.
I've got a few ride or die, should I say.
But surround yourself with the right people.
The amount of times I've been burnt, and not just from an emotional perspective, but from
a monetary perspective and just been done over, you know, is too many times.
But I would say that makes you a stronger person.
I do think everyone needs to go through that.
They need to, you know, to go through that.
So that's number one.
Number two is, I would say, focus on being really transparent and authentic.
This is something that I've really been trying to develop myself as a person on over last
three years in particular.
When I was 19, when I was 20, I had way more money than the average 19 or 20 year old.
and you know, bought my dream car.
I really cared about the superficial stuff, the nice watch, the dream car, going out and
spending ludicrous amounts of money every Saturday in a club with the bottle show to try
and look like the big man.
None of that really interests me now.
I don't get wrong, I love having fun, I love having nice things.
Like any next guy, that's what we do all of this for.
But have your main focus on...
being transparent and authentic and just being yourself.
Don't try and be someone who you're not.
We live especially, I think, as males now in a society where there's a lot of expectations
to be and act a certain way.
I just think just be yourself.
I literally don't care what anyone thinks about me.
I'm just going to be myself.
I actually think that's why I build really good relationships with people.
And then finally, I think just I would say
If you have a goal, be hell -bent on that goal and find out the one metric to success for
achieving that goal in the sense of whether you're working with a client, they don't care
about how you're going to get them success.
They just care about the success.
Just find out the most important thing to them in achieving success and what moves that
needle and focus on achieving that.
And whether that's for yourself or for a client.
Just focus on doing that and be hell bent on achieving that.
Don't stop until you achieve that.
Being an entrepreneur is really, really hard and you're gonna go for some shit and you're
gonna feel like you wanna give up.
You're gonna feel like some days you wanna cry and one day it will all click and you'll
think, fuck me, what I've been doing all of this time.
But you have to go through the shit to get to that.
Amazing amazing.
Well, thanks for coming on the show.
It's been an amazing episode.
I've learned a lot myself.
So thank you very much
So here's Matt, I appreciate the opportunity and hoping this goes viral and doesn't just
get fucking five views because no one wants to listen to my boring war ramping accent.
Cool mate, catch you later.