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Transforming the Game with Kristina Katsanevas is the podcast for game-changers, risk-takers, and industry shakers. Don’t hate the player—hate the game? Not here. These leaders are rewriting the rules. From high-net-worth entrepreneurs, founders of Australia’s most iconic brands, and those disciplined enough to keep stacking those habits to success. We dive into the minds of pioneers innovating in media, business, fashion, sport and transformation.
Want to know how to break the mold and redefine success in your career, business, and life?
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The one and only JT Fox. JT Fox is one of the most incredible people. He is so spirited. He's anxious. He's young.
Every time I'm out, JT Fox pulls me back in. There's a lot of people that talk about success, but here's the real deal. I think that's what success is all about. It's it's your network equals your net worth. There's no, like, second place in business.
It's you win or you're not. How would mister JT Fox start over? First of all, establish a brand that's the most important. Number two, I would surround myself with. Welcome, the one and only JT Fox.
Thank you very much for your time. I very much appreciate it. Millions to billions in 2025 has a pretty good ring to it. In your latest podcast with Adam Coffey, number one two seven, you've got two powerhouse high 9 figure entrepreneurs. And you talked through how to scale fast and exit wealthy.
Why at this stage of your career are you looking to change your battlefields and really double down in the world of roll ups? Well, you know, the same way you did at Pivot. We all you know, entrepreneurs that are obsessed with becoming the best version of ourselves just can't settle. You know, I love Australia. It's one of my favorite countries in the world.
And I feel that there's a lot of entrepreneurs there that that achieve a level of success, whether professionally in their career or business, then they stop. And, you know, I could keep doing the same thing I'm doing, but, you know, I had a record year this year, but I was on the road, like, almost two hundred eighty seven days. And it's not sustainable when in one week you can be in, you know, Australia, New Zealand, Dubai, San Diego, Connecticut, Miami, and you spend sixty hours on a flight in one week. It's just not sustainable. Not that I'm not healthy or anything like that.
I think there's the art of the challenge of coming down the mountain. Sometimes you can be, like, comfort and comfort is the enemy of success. So I was like, you know what? Let's do some deals. I like that comfort.
Now with that com comfort comes a lot of challenges, failures. You've recently written a book called Businesses War and Conquering Success by Mastering Failures. They also say success leaves clues and genius learn from others' mistakes. So if we could give people listening a bit of a soup genius superpower today and give them some knowledge from you, what's one of your greatest failures that has taught you the greatest lesson? Well, I always have been in loyalty twenty four seven, three 60 five and never be loyal to the opportunity.
But also too, I think now that I, you know, I wrote my first book, Millionaire Underdog, you know, which is ten years ago. And when I read it now, it's Right. Not really what I would do today. Although it's really good, I think. But I think business is war.
It's this concept of we learn nothing from success, but we learn everything from failure. And too many times, we'll ask people, how did you do it? Well, how I do it is is very different than than, how I would do it today. I think the market is faster. Social media, the ability to be on Zoom, you know, this interview wouldn't have never been possible.
You know, ten years ago, there was just no avenue like that. And so you have to pivot and you have to change with the times. And, you know, the idea of business is war is you either get the client, somebody else gets declined. You get the deal or somebody else gets deal. Like, there's no, like, second place in business.
Right? It's you win or you're not. So that's the idea. And, more often than not, it's the the the change of positioning. With that, you you brought up branding, which I wanted to talk to you about because you are a super a powerhouse when it comes to branding, marketing.
But, what I do like most about you is you're not afraid to challenge if you disagree with someone, especially on social media. So a lot of people say outsource your your weaknesses. You actually say double down on your weaknesses, and you have openly said that branding used to be one of your weaknesses. So I liked your question to mister, Tommy Hilfiger about if you were starting over, what would you do? So how would mister JT Fox start over if he had to top three steps to start over to do your branding all over again?
Because you feel Yeah. I mean, today, but obviously, you know, branding is, for example, I get asked, you know, hundreds of times each week to be on a podcast. I say, no. Obviously said yes. You know, you invited at my conference.
You spoke, and it's such a great job. I interviewed you about the success that you have in front of the world's most successful people, including Kevin Costner. Although we also had Rick Hoffman, which Lewis Lit, and then you have Harvey Specter in the background. So I hope he doesn't see your interview. You should probably put that picture right next to to there because you actually did get a chance to meet him.
You know, first of all, establish a brand. That's the the most important thing, and all brands are created going out there, whether it's stage or celebrities or results. You know? And and too many people say, well, buy me, buy me, buy me. It's not about buy me.
It's like, what can you do for the other person? I think there's too many people who have this expectation of hire me, and then I'll prove it to you. No. Sometimes you have to prove it before they hire you, and and it's the world we live into. It's very competitive.
Number two, I would surround myself with high net worth individuals, people more successful than me. This morning, I I had a meeting with a group. It's a 9 figure group, but you have to be nine figure, and they've turned down 42 people. It's extremely expensive. It's like a hundred and $8,000 a year.
So it's very, very expensive. And obviously, you know, so they're kind of like interviewing you. I was like, I'm being interviewed to pay a hundred $80,000. But two of the members and one of them was at the events I was. And then ironically, the other one happened to be part of the event.
And I I realized just the quality of people there. You know, I think there's, like, 409 figure high net worth people in the group, including 13 billionaires. Like, that's where I wanna be. Obviously, JT, that's a lot of money. Well, you know, relationship, it's where it's at.
Like, how else am I gonna meet that many people? And I think that's what people don't understand. It's not how much money it costs, how much it's going to make you. And one person in that group can literally change your life forever. Add for you know, I think there's a policy of the group that whoever they have that says, like, you know, you have a issue or a problem, or if you call them within twenty four hours, they get back to you.
And if as long as it's reason, they could say yes. And that's, like, amazing. And that's that's what successful people have value. I haven't been accepted yet to fill up the application and go through the interview. But two of the members, I think, you know, kinda know me, so it's not gonna be as difficult.
But, you know, so, hopefully, I get it. And but I think that's what success is all about. It's it's your network equals your net worth. Networking up, adding value back to everyone. So you I mean and you'd be pretty successful with, networking up.
You've done it, it appears, your whole life, which is, helped you get to where you are today. So were you super persistent in getting your first coach over the line or did you, why did you go so deep into getting the coaches to get you where you are? What? Well, everyone, everyone said to me, like, we all need heroes, models and coaching. It's like anything like, you know, why why do people have teachers?
Why don't they self teach themselves sports? Why do we go at all? We could just YouTube it. It doesn't work that way. We need people to push yourself outside the comfort level.
So why not go to people who've done it? They do this, do this, don't do this, partner this person, and, you know, how effective could could that be? And and I think a lot of people wanna do it themselves. It's just like, would you rather spend, you know, thousand dollars from someone who knows exactly what to do on social media in terms of ads? Do it, and it works, and you made Yep.
You know, 25,000 or take 10,000, blow it, never works, save marketing and branding, doesn't work, it's a waste of money, and then spend the rest of your life in referrals. You know, like, short coaching is a shortcut to anything. Right? But I was also not coaching. Like, I had one coach.
It's like saying, you know, I had one golf lesson, and then I could play. It doesn't work that way. It's always in a continuum. Constantly practicing business, I believe it is. Isn't it?
That's that's really what it is. We don't practice business. It's a good point. Yeah. So and in your events, you're very you're very generous.
A lot of the time, you will, get the celebrities that you've, networked with and brought on, and you'll get them to sign ties and you'll give away to their charities or your own. What's, your preferred charity of choice for people out there and why do you do that? Well, the more you give, the more you get, and there's also some straight strategic or, you know, you're adding value to somebody else's charity. One it's for a good cause. And second, it makes me look like a good guy that, wow, this guy cares.
And then it benefits us to benefits my clients and be part of that community as well. You know, often, it's not what's important to me. I mean, what's important to me is, obviously, children with cancer is very important to me, because I find them innocent, but more so it's other people's charity. And and and there's always an emotional attachment for someone. You know?
Maybe Alzheimer's, they had a family member, or maybe, you know, cystic fibrosis, or or there's just so many different things. And the problem is that people like to be passionate what they're about. I I just wanna add value to people at their specific cause. And if I can make that difference, then it makes all the difference in the world. I really like that.
You know a lot of very just everyone. The the diversity of the people you know from, the a list celebrities, the billionaires. Someone just said that to me this morning. You know everybody. Like, yeah.
Pretty much. Yeah. It's, your little little black book would be very interesting to go through. So if I was to say, I like to talk to people who like to dive deep, double down, and get obsessed with things. I like people who master their craft.
If people intrigue me, they frustrate me and intrigue me all at the same time. But I authentically do like to find out what makes them tick. If I could say to you, who can you introduce me to that is the best of the best in their craft that really interest you, to have on my podcast, who would it be, and what should be the first question I ask them? Any guest that has achieved a level of success is worth being on there because the the guest will appeal to different person and different things. And it's never it's it's never everyone's interesting.
I just did a podcast a few minutes ago with a guy I saw on YouTube and sorry. Instagram initially and marketing versus branding. Great episode. And then David's. Yeah.
Yeah. And the funny thing is two hours later, he was, like, talking about, like I said, I'm gonna post it today. Like, I have a queue of, like, 12 podcasts that are there. I'm just gonna post it today and build a relationship, and then I'm gonna bring it to mega success. So, even there's so many, amazing people.
So anybody I've had is interesting. So I I think, you know, if you know how to ask right question, everybody can be interested as long as you, you know, be master of the obvious. And so I there's not one specifically because once I do one, like, I'm on to the next one. So I've never I never, like, redwell on anything. Yeah.
Okay. Well, I wanna thank you for your time. I really appreciate it. I know it is very precious, and it is worth a lot. So I am forever grateful for you taking some time out to actually talk to me today, JT Fox.
On Earth. So you have a great show. And when you ask me, I always say no to people, but I wanna say yes to you because I think what you're doing is absolutely amazing. And, Annika, I've been on your show today, and and, I hope the audience got a lot of value. Thank you.
Thank you.