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People buy from people they know, LIKE, and trust. But WHY do people like us? And HOW can we get them to like us? Here are the 3 traits to be likeable in roofing sales.
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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
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Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
What if there were three simple
traits that you can embody
to become even more likable.
So when you interact with
customers or build new
relationships, people can't help.
But to like you and know this, isn't
some sort of Jedi mind trick, this
isn't a manipulation, all of this,
you have to truly feel in your heart.
But the fun part is when you embody
these three traits that I'm going to
be teaching you today, you're going
to build even better relationship.
Earn even more sales have even happier
customers get even more referrals and
most importantly, enjoy what you do.
And at the end of the day, the roofing
industry is really the opportunity
for any one of us, regardless of our
age, our background, what education
we have, where we came from to come
into this place of roofing sales
and absolutely transform our lives.
And the fun thing is when we
learn to develop personal.
Being likable is one
heck of a way to do that.
We earn even more money, serve even more
customers and live an even better life.
So in this video, I'm
going to be teaching.
Three traits to be likable
and stick around to the end.
Cause I have two bonus
tips for you as well.
Before we get started, I want
to say welcome or welcome back.
My name is Adam Benjamin thrift
strategist in everything I do here on
the YouTube channel and in the podcast
is designed for one very simple reason.
If you've been following along.
It's to help you and your team smash
your income goal and give every customer
an amazing experience and having an
amazing experience means people liking
you because it's sales 1 0 1, people work
with people they know like, and trust.
Like as the first one second one after no.
Right.
It's important.
So let's get to today's video.
This video was inspired by a true
experience that Sheena, my wife and
partner had with our dog, Maddie,
one of two dogs that we've rescued.
So we're out hiking with.
And we're out in the mountains and
Maddie D sheets, her finger, or
her toenail back, uh, right foot.
I think it was.
And what happens is the nail pulls up.
It's super painful.
The quicker that nerves is,
is, uh, exposed and every time
the dog steps in it hurts.
So she's running around like a little
tripod when we knew this ain't good.
So Sheena gets an emergency vet
visit, brings Maddie to that.
We go in and we're concerned
what we ended up having to do.
Maddie needed to go under anesthesia.
She had to get this whole nail chopped off
right at the base because it's painful to
cut, but good news is the pain goes away.
But then while the dog is under,
our veterinarian puts us at ease.
Sheena comes home.
She goes, Adam, you wouldn't believe it.
The doctor that worked on us was amazing.
He took great care of her.
They said she was great.
And then while she was under anesthesia,
he went ahead and trimmed her nails,
cleaned her teeth and did all the things
that would otherwise require anesthesia.
And I turned to sheen and I said,
I absolutely love our veterinarian.
And I trust him inherently.
And Shane and I got to talking this
with small talk last Friday night.
And I said, you know, there's three
reasons that I absolutely love Dr.
Fish, which is his name.
And I would trust him with any.
And here's what those three traits are.
Let's get to the first one.
Number one of the three's traits
to be likable is to be genuine
and connect on a human level.
Okay.
Be genuine in connect on a human level.
Now I want to explain what I mean by that.
Being genuine is just being
authentically you where your
internal experiences matched by
how we express ourselves outside.
So when we walk into Dr fish's office,
he has a smile on his face, and
it's a true representation that he's
truly happy doing what he's doing.
He connects on a human level and sees
the distress that we're under with a dog.
Who's got, you know, limping
around and clearly in pain.
And he knows that we're
in pain watching it.
And he puts us at ease because
he connects on a human.
And instantly that connection
of just being generous.
You know, those people that you just
feel being authentically themselves.
And I just want to do one disclaimer,
when I say be genuine and authentically
yourself, some people use this to
a toxic degree that they are over
obsessed with being authentically them.
When those character traits are quite.
Repulsive.
And if you want some help on the
personal development side, there's a
fantastic book called what got you here.
Won't get you there.
And it's a great read about breaking
through a lot of that personal
development, so you can become
genuine and connect on a human level.
All right.
That brings us to the second trait
in this one is to care deeply
care deeply about what you do
when we're in the veterinarian.
Dr.
Fish truly cares deeply about getting
the best outcome about helping the
dog recover as quickly as possible.
Very different than sometimes.
Let's give an example.
The last time you went up to a drive-thru
and the person says welcome to so-and-so.
How can I help you?
They're just going through the motions.
There's no care in the world.
Well, I have to say this, I have to
do this cause I'm here to get paid.
And when people feel that you're just
going through the motions, you're a
total Debbie downer and no one wants
a Debbie downer, but when you care
deeply, even down to the times that
you've been, which I'm sure, because
I've had discussions about this very
topic at conferences when there's a.
Attendant in a restroom.
There's the people who are
in there and let's be real.
It's not a job that I'd want.
And there's people in
there that you can tell.
It's not what they want, but other
times you're in there in the bathroom.
Attendant has a smile on his or her face.
They have passion and energy
and they're just there to care
deeply about doing the best job.
So when we care deeply
about what we do, people.
And the, and the last one here is to
try, try your very best, no matter what,
try your very best when people give all
they have when they apply themselves.
And when they, again, truly care and
they're connecting and you're doing
your best people like you, and when they
like you, they can trust you with any.
And when they trust you with anything,
you earn their business and you'll
earn more business and it's not
doing this just to make a sale.
I want to be really crystal clear about
that because I don't want anything on
this channel to be about manipulating
people for a favorable outcome.
It's about being authentically
and genuinely you and helping
you live and even better life.
Because as I said, roofing sales is
personal development in disguise.
So the three traits to be likable before
we get to our two bonus tips on our.
Is to be genuine and
connect on a human level.
People want to do business with humans,
and this is why even on text messages, I
encourage the sales reps in the pitch pro
moment to use gifts, to engage in ways
that people would with their friends.
Next is to care deeply.
Imagine that you were taking
care of your very own ground.
Go the extra mile.
And third is to try your very best,
bring your full best self, always wanting
to improve and people will feel it.
And now this leads me to my
two bonuses and I'm going to
put these here in blue bonus.
Number one is very simple.
Your knowledge and expertise
are going to go a long way.
So I'll give you an example.
The doctor that we work with, the
veterinarian expertise, his name's Dr.
Has been in business for
decades as a veterinarian.
And you can tell when he talks
like, so we can do this, we
can do this, we can do this.
And what's funny.
Sheena told me that when she walked
with Maddie in the office, the vet
goes, I can smell an infection.
That's how in tune he is with
his knowledge and expertise of
what happened with her nail.
Cause we waited a couple
of days before going in.
We didn't realize how severe it
was, that knowledge and expertise.
People like you, because they know
that you know what you're talking
about and bonus tip number two.
And by the way, that's why this channel
exists is to help support your knowledge
and expertise, your communication skills,
your sales skills, your understanding
of the process, your understanding
of positioning, how to communicate.
Different stages of the
process to homeowners.
All right.
And then the last bonus
tip here is confidence.
People like people who feel
confident, confidence puts people
at ease, nervous, energy doesn't.
And again, it's one of the reasons
that I hope you're tuning in is to
build your knowledge and expertise
and strengthen your confidence
being out there, because guess what?
Fuels confidence now.
And expertise and they go hand in hand.
So thank you for joining
me in today's video.
If I missed a trait that you
think is critically important to
be likable drop a comment below.
I know this is just a start
and there's clearly way more.
So what character trait
would you like to add?
Share it with us.
Hey, thanks again for tuning in.
If you liked this video, give it a
thumbs up that tells me to do more
stuff a little bit off the beaten
path and subscribe to the channel
because I have new content coming in.
Every week this year.
Thanks again for joining me.
And just because our time
together is about to wrap up.
It doesn't mean your in my time
has too, so you can click here to
download a free copy of my pitch.
Like a pro roofing sales
training video library.
It's entirely free.
Over 300 videos now
organized by categories.
You can binge to your heart's content, or
you can click here to learn more in this
playlist on body language and psychology,
and I'll see you on the next video.