Can small teams really build big-impact content strategies? | Leila Spann, Founder, enbloom Marketing

Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation.

In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila shares her approach to content strategy, which proves that alignment and smart systems allow even the smallest teams to punch above their weight.

You’ll learn:

• How small teams can create big-impact content with limited resources
• Why content repurposing is the key to maximizing output
• The power of alignment over scale in content strategy
  
  

Jump into the conversation:
(00:00) Why we wanted to hear from Leila
(01:30) Why big doesn’t always mean better in content marketing
(02:45) The importance of focus and speed for small teams
(04:00) Leila’s approach to building alignment in small teams
(06:15) How content repurposing helps small teams punch above their weight
(08:00) Why strategy, not scale, should lead your content efforts
(09:20) How to create high-impact content on a limited budget

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

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[00:00:00]
[00:00:09] Amanda Smith: We love to romanticize big teams, big budgets, big output, big results. And don't get me wrong, some of those things matter, but when you really analyze it, big doesn't always mean better, especially in content.
[00:00:26] Small teams have an advantage that big teams often don't have. They can pivot faster, take creative risks,
[00:00:33] and skip the 12 person approval chain that often sends good ideas to rest.
[00:00:39] As the founder of enbloom Marketing, Leila Spann has built content strategies for both startups and enterprise brands,
[00:00:46] and what she's found is that the power of a team comes from alignment. When everyone knows the goal and when that's the case, even a few people can create outsized impact. Her approach proves that small teams can punch above their weight class when they build smart systems, repurpose what already works, and let strategy, not scale, lead the way.
[00:01:08] So I asked her, can small teams really build big impact content strategies? Here's what she had to say.
[00:01:15] ​
[00:01:25] Leila Spann: Hey, Amanda, I'm really excited to answer this question for you. I know we've been playing a little bit of phone tag back and forth, so I'm excited to dig into all of the pieces of content strategy and what that means.
[00:01:34] Leila Spann: I absolutely think that small teams can make a really big impact with content and I think it's really special when they do. As someone who's worked both at a large scale team, a global brand that has over 30 marketers on the team, trying to figure out what that content strategy is, and also as a sole person leading marketing and leading content at a very small scale early startup. I've seen both sides of it. Honestly, for me, the impact is less about headcount and size, and it's really more about clarity and consistency. How willing are you to actually show up and provide that content, instead of seeking perfection? Which I think a lot of people do.
[00:02:12] Leila Spann: It also kind of ties back to subject matter experts.
[00:02:15] Leila Spann: How are you really tapping into those SMEs to make a big impression, focusing on a clear audience, a strong message, and showing up regularly? That, for me, holds a lot of weight.
[00:02:25] Leila Spann: In my experience, smaller teams often move faster. There's less red tape. You don't have to wait for five, six people to prove things over a seven-day time span. For me, the smaller teams have a lot more leverage to be creative and take risks, and really jump in on all the fun that content brings.
[00:02:44] Leila Spann: I always think of what I call "Thanksgiving Turkey." So if we're gonna put out a newsletter, for example, what are all the ways we're using that turkey the couple of days after Thanksgiving to repurpose it into different types of meals?
[00:02:58] Leila Spann: Maybe it'll be changing the turkey to a turkey sandwich, and then whatever else we're gonna kind of remix it into with the stuffing and the gravy and all the things for those seven days, so we really don't get tired of it, or waste food. So obviously that's an analogy for how are we chopping up our content, how are we repurposing it, from a podcast, a newsletter, an email nurtures, really diving into how we're being very, very specific?
[00:03:22] Leila Spann: So for me it's about building systems. When you have that repurposing engine, regardless of team size, I think you really have a lot of leverage to bring that out into the world.
[00:03:32] Leila Spann: Sweet. I'm looking forward to chatting more. Feel free to text me, call me. I would love to dive into this a little bit deeper and I look forward to hearing your thoughts more about content strategy.
[00:03:42] Amanda Smith:
[00:03:50] Amanda Smith: ​Thank you for listening. Want your podcast to do more? Subscribe to Genius Cuts because it's never just a podcast.