Daily(ish)

I mostly use social platforms for conversation, self-expression, and sharing, and I’ve largely stopped trying to “build a brand,” though if I did focus on business opportunities I’d prioritize YouTube, the podcast, the newsletter, and maybe Blue Sky. I also note how algorithm changes make reach unpredictable, reinforcing that the “points are made up.”

Links Mentioned in This Episode:
Topics:
00:00 Dailyish Intro
00:14 Downsizing Social Media
01:40 Follower Counts Rundown
02:27 What The Numbers Mean
03:22 Platforms Worth Focusing
04:14 Algorithms And Crickets
04:48 Wrap Up And Goodbye

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Creators and Guests

Host
Chris
I edit podcasts so you don't have to. I live in Saskatchewan so you don't have to?

What is Daily(ish)?

Challenging myself to record a podcast episode a day for my 50th year on this planet.

Hello and welcome to Dailyish
for September 15th, 2026.

I'm recording an episode every day
for this, my 50th year on the planet.

I was doing some thinking the other
day about the social media platforms

I use, trying to, like, figure out
how to downsize, how to minimalize,

all that kind of stuff, spending
less time, as one does, and as a

result, I ended up spending more time.

So I happened to look at the follower
numbers I have on Blue Sky, which I think

of as one of the least well-known of the
post-Twitter platforms, And it turns out

there's over seventeen hundred accounts,
so whether they're actually humans or

not, follow me on there, which is way more
than I expected based on the interactions

and the amount of, you know, replies or
likes or whatever that I get on there.

Which got me wondering how that
compares to the other platforms I'm on.

So this is in no way attempt to be braggy.

I don't think these
numbers mean all that much.

Like you can see in the title,
which is the points are made up.

I feel like unless you can turn any of
this into actionable things where you post

a link and people would click that, or
you post a request for money, or you post

a request to sign up for something or go
watch a video, whatever it is, something

you actually ask of your followers to
do and you get meaningful return on that

ask, I feel like it's all kind of made
up as far as it being worth something in

the commerce monetary sense of the word.

' Cause there's also the, like, social
sense of the word, which is generally

what I'm there for, is just, like,
conversation, sort of water cooler

talk, tech conversations, social
conversations, et cetera, and sharing

blog posts, sharing information,
sharing life Some of these accounts I

do use for business-related activities,
so it's not just all fun and games.

But at any rate, Blue Sky, for
example, like I said, 1,746.

Mastodon, 673, so, like, just under half.

Threads are 869.

TikTok, Twitter of old,
almost 2,700 followers.

My YouTube channel, which is
actually the one I'm the most

proud of 'cause it takes…

it took anyways quite a bit to get to
this, is 1,470, and I haven't had a very

good YouTube strategy at any point in
my YouTube career, but it still makes

me happy to know that, um, I was able to
build that up, that channel up that much.

The channel is full of like
tutorial videos and podcast

related activities and stuff, so.

Twitch for live streaming, 141.

This podcast somewhere between 20 and 30.

And my newsletter that
I relaunched around 66

Like I said at the start, nothing about
these numbers is all that impressive or

important in the big scheme of things.

I'm not using most of these for any
sort of like, "Hey, come hire me to

edit your podcasts," or market myself.

It's kinda just building awareness
about what I do and also just more,

more about me as a person and just like,
"Hey, I'm a fun, interesting person

who maybe would be fun to work with

I definitely spent most of the early
Twitter life, uh, trying to actively

build a brand and sort of market
myself and think more consciously

about how to use social media.

But as each social media platform has
sort of risen up and then faded away

for varying s- reasons, I've kind of
gradually not cared anymore and just

see it as a place to be a goof on the
internet Sometimes it's a place for

self-expression, for creativity, to put
stuff I've worked on out into the world.

But most often than not, it's just as
water cooler for while I'm doing my work.

If I was to focus in on like just the
business opportunity, I think YouTube,

this podcast, my newsletter are the three
main ones, and then actually Blue Sky

is sort of a fourth option that has a
really fun tech community going on it.

Those would be the ones I would focus
on if I was really gonna try and build

any sort of brand or anything like that.

I've long thought I should be doing
something more with my YouTube channel,

a more focused effort there, but I
just really can't ever land on how and

when and what kind of videos to make.

And plus the YouTube algorithm changes
from every six months, and it would

be exhausting to be on the treadmill
of being a YouTube video creator in

terms of that being my main platform
for support and things like that.

as it is, I'm happy to work with the
clients I have, and they help pay my

bills and keep my house and family afloat.

And so that's sort of where I
have to spend my focus, obviously

And as further evidence of the numbers
not really mattering, I see people on

whatever platform, pick one, Twitch or
TikTok or Threads or whatever, where

they have thousands of followers,
hundreds of thousands of followers

even, and unless the algorithm
decides that day or that week to favor

them, they post and it's crickets.

And then the next week they can post
something or be live on Twitch and

suddenly they have hundreds of people
watching and following along or whatever.

So it all really feels like these days
the points are made up and the rules

don't matter or whatever the phrase
is from Whose Line Is It Anyways that

I'm kind of butchering right now.

All right.

That's it for this episode.

Thanks for listening.

See you next time.

Bye.