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Keywords
beauty, health, SOD, immune system, dermatology, Francois Vix, beauty industry, skincare, natural products, holistic health
Summary
In this enlightening conversation, George and Francois Vix delve into the intricate relationship between beauty, health, and the immune system. Francois shares his extensive experience in the beauty industry, emphasizing that true beauty transcends mere decoration and is deeply rooted in health and well-being. The discussion highlights the significance of superoxide dismutase (SOD) as a critical enzyme that plays a vital role in maintaining cellular health and beauty. They explore various applications of SOD, from dermatology to athletic performance, and address the importance of a holistic approach to beauty that combines science with human experience.
Takeaways
Beauty is not just decoration; it's a negotiation with time.
Health is more important than beauty, as true beauty stems from health.
SOD (superoxide dismutase) is a critical enzyme for cellular health.
The immune system plays a foundational role in achieving beauty.
Beauty is a reflection of a life well lived, not just physical appearance.
SOD can help with various health issues, including skin conditions and athletic recovery.
Combination therapy, including nutraceuticals and topical treatments, is essential for optimal results.
Generosity and love are among the most beautiful aspects of life.
The mirror reflects honesty, prompting self-reflection and growth.
Clinical trials and scientific research are crucial for validating health products.
Titles
The Essence of Beauty: A Deeper Conversation
Francois Vix: A Journey Through the Beauty Industry
Sound bites
"Beauty is biology in motion."
"SOD is the enzyme of life."
"We can help with recovery."
Chapters
00:00 The Essence of Beauty: A Negotiation with Time
02:28 Francois Vix: A Journey Through the Beauty Industry
10:22 Beauty Beyond Decoration: Health and Radiance
14:31 The Science of SOD: A Breakthrough in Beauty and Health
38:17 The Immune System: The Foundation of True Beauty
45:31 Vitiligo and Melasma: The Duality of Skin Conditions
52:24 The Impact of Vitiligo on Life and Identity
53:42 Combining Ingredients for Optimal Skin Health
55:35 The Role of SOD in Dermatology and Aesthetic Treatments
57:12 SOD and Its Potential in Cancer Treatment
01:01:17 Reconstructive Surgery and Recovery Enhancements
01:06:30 SOD in Sports Medicine and Athletic Recovery
01:09:42 The Focus on Dermatology and Aesthetic Medicine
01:11:00 Philosophical Perspectives on Aging and Beauty
01:17:40 The Changing Landscape of Beauty in the Digital Age
01:19:35 The Importance of Patience in Nutraceuticals
01:20:19 Oral vs. Topical Products in Beauty
01:21:18 Ethics in the Beauty Industry
01:24:29 The Intersection of Science and Human Experience
01:27:45 Finding Beauty Beyond Appearance
One on One Video call W/George
https://tidycal.com/georgepmonty/60-minute-meeting
Support the show:
https://www.paypal.me/Truelifepodcast?locale.x=en_US
https://tidycal.com/georgepmonty/60-minute-meeting
Support the show:
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This content is for educational and informational purposes only. Nothing in this transmission constitutes legal, financial, or professional advice. I am not your lawyer, financial advisor, or telling you what to do.
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Creators and Guests
Host
George Monty
My name is George Monty. I am the Owner of TrueLife (Podcast/media/ Channel) I’ve spent the last three in years building from the ground up an independent social media brandy that includes communications, content creation, community engagement, online classes in NLP, Graphic Design, Video Editing, and Content creation. I feel so blessed to have reached the following milestones, over 81K hours of watch time, 5 million views, 8K subscribers, & over 60K downloads on the podcast!
What is TrueLife?
TrueLife is a story-driven documentary podcast that explores the invisible threads connecting us to each other, the world, and the mysteries of life. Every episode uncovers extraordinary journeys, human transformation, and the relationships that shape our stories.
Transcription
George (00:00)
Ladies and gentlemen, welcome back to the True Life podcast. I hope you're having a beautiful today, a beautiful day. I hope the sun is shining. Hope the birds are singing. Hope the wind is at your back. Ladies and gentlemen, what if beauty isn't decoration, but a negotiation with time itself, not glitter on the surface, but the conversation between flesh and infinity, the body and the clock facing each other asking, how long can we stay radiant?
before we return to dust. In this conversations, Francois Vicks, a global leader in the beauty industry who has worked with L'Oreal, Lancome, Biotherm, and Neutrogena, goes beneath the surface of cosmetics, markets, and biology. After expanding Neutrogena worldwide, he turned inward, helping pioneer a stable bioactive form of SOD, superoxide dismutase, and co-creating glycogen.
skin nutrients now used in more than 30 different countries. He has lived inside the engine room of the beauty world, then stepped into the deeper waters beneath it. We talk about beauty as biology in motion, radiance as resilience made visible, the glow that appears when a nervous system refuses to fold. Francois Vicks, thank you so much for being here today. How are you?
Francois Vix (01:21)
I'm very well, thank you George. It's a real pleasure to be with you and your listeners today. Even though it's nine hours ahead of you in Paris.
George (01:34)
How's the weather over there in Paris?
Francois Vix (01:36)
It was very chilly last week and now it's getting better. A little warmer, but it's still winter. So we don't expect clear skies and sunshine and warm weather. It's just a European winter. Not as bad as the North American winter in New York or places like that, but still, you know, it's cold.
George (01:59)
Yeah,
absolutely, absolutely. We just got back from Tahoe not too long ago and got some snow up there and I love the changing of the seasons and, know, speaking of the changing of seasons, you've been in this illustrious career for quite some time. Maybe you could fill in a little, maybe fill in the listeners a little bit about how you got to be where you are. I know I gave a little bit of a background, but maybe you could flesh out a few more details on your sort of role in the beauty industry.
Francois Vix (02:25)
Okay, I'll try to give you a summary of my experience and why I chose that route, that direction. I started work over 40 years ago. That's when after university I started to work for L'Oreal.
George (02:29)
Okay.
Please.
Francois Vix (02:49)
And to be honest with you, beauty was not really my motivation. My motivation was to work for a company that was global and ⁓ that with which I could work in different countries and have different experience and be confronted to different situations. So that was my number one ⁓ motivation. But it turns out that one of the most successful French companies is L'Oreal.
And already in the 80s, it already had a global reach and was present in many countries. So that was my first choice and they were good enough to offer me a job. that's when I started in 1984 with them. from the beginning, I worked outside of France. So I've worked with L'Oreal or for L'Oreal.
in the UK, I've worked in Asia, know, Korea, Taiwan, so on. I've worked in Australia for L'Oreal and then I, at the end of my L'Oreal time, I worked in France on running one of their French businesses, which is a biotherm. Maybe some of your listeners are familiar with this brand, which is a global franchise.
I truly loved my time, you know, because I had a really truly international experience in an activity that was very interesting. I changed jobs, you know, I had different experiences in marketing and sales and general management of ⁓ smaller companies within L'Oreal. So it was all very interesting.
But there I said that after a while ⁓ I got a little bored and I was looking for some different challenges. And that's when ⁓ a good old American company called Johnson & Johnson knocked on my door and made me an offer I couldn't refuse. And that's when I left L'Oreal.
⁓ to work for G &J and more particularly they send me to California, to Los Angeles, of all places to run Neutrogena International Division which was in the late 90s, that's when I moved to LA so I had my LA time, I had my LA experience and from
And I would imagine that most people are familiar with Neutrogena and it's great products. It's a great brand. It's also a global brand, but in those days it was not so global. It was very strong in the U.S., but it would do probably 85 % of its business in the U.S. So Johnson & Johnson management needed someone to establish the global business for Neutrogena, which that's why they picked me because I had that experience in the
beauty, skincare industry in different places around the world. so they made me an offer. I moved to Los Angeles, lived the Californian dream for three years, a little more. Loved my time. I mean, I loved my time in Los Angeles. I mean, I was living in Manhattan Beach. It doesn't come much better than that when you live in Southern California.
And ⁓ again, I tried to build their, the, the Neutrogena business outside of the U S particularly in Asia, try to expand the business in Europe where it already had a some presence, but Asia was very small. So we really concentrated on Asia, you know, works for, with, ⁓ some great people. ⁓ you know, and, and, again, and the skincare business, dermatology and so on. And, ⁓
And then after a while I had four personal reasons. I wanted to go back to France. That's when Johnson and Johnson sent me back to France where I run the Rock global franchise out of Paris. And ⁓ that was another experience, you know, running the global beauty brand. And ⁓ so that lasted two years. And, but again, I was a little frustrated.
And ⁓ I asked, I wanted to do something different. I'm a little independent. So I take directions not so well for not so long. So after a while I grew it off patients with J &J, which is a great company, but it's still a massive, huge companies with layers and layers of management. ⁓
George (07:54)
Hmm.
Francois Vix (07:56)
I decided that it was time for me, I had just turned 40 years old and I thought this is maybe time for me to move and do something more personal. So I left ENJ and ⁓ set up a small ⁓ investment company. I did some seed capital. So I ⁓ raised some capital with...
George (08:18)
Nice.
Francois Vix (08:23)
I happened to have some rich friends who trusted me. So we accumulated some capital and started reviewing some investment prospects, some smaller companies, and we started to invest in some small companies. But again, ⁓ that was not me. I got frustrated. I'm not ⁓ an investor. I like to do things myself.
I'm very much hands-on and I love to run the show and I don't like to just invest money in companies and wait for those companies to ⁓ either flourish or collapse. This is pretty much when you do seed capital. You have ⁓ one or two that do well, two or three that just are very stable, they don't do well at all.
George (08:52)
Yeah.
Francois Vix (09:20)
but they are stable and the majority will ⁓ go bankrupt. It's a very ⁓ dangerous sport to practice. That's not, ⁓ and especially in life sciences, that's not something I would encourage people to do, especially if they invest their own money. So, but anyway, that was, thank God that didn't last too long because I came across ⁓
two French immunologists and that's when the SOD story started. And I don't know if you have any questions about my corporate, my corporate past, or shall I now jump into the entrepreneur part of my life? So.
George (10:11)
I think it's a good background right there, because I want people to understand how deep beauty goes. Beauty is not only something on the cosmetic level, but it's something we have in our lives. It's the story of our lives. It's the idea of building something bigger than yourself. It's the idea of building something radiant, that shines out, and that comes from a life well lived, a life of many experiences.
For you, when did beauty stop being decoration and start becoming a negotiation with time in your own life? It sounds like we've talked about that a little bit, but maybe we could flesh that out a little bit more.
Francois Vix (10:47)
Well, me, mean, beauty is very important, ⁓ honestly, health is more important than beauty. But although most people would not agree with me, if you know, there are international surveys that, ⁓ you know, have asked people, and particularly women, you know, would you rather be healthy or beautiful? And they would rather be beautiful, which I can understand, but
George (10:54)
Yes. Yes.
Francois Vix (11:16)
To me, without a healthy body, there is no beautiful body. And truly, obviously the first part of my professional life was in beauty, but when I started the isocell and glycidine, the objective was not beauty. The objective was health.
George (11:20)
Right? Right?
Francois Vix (11:42)
and energy and pain management and improvement. And it's only later because of all my background in beauty that I shifted towards beauty and, you know, something that we call beauty from within because true ⁓ beautiful, you cannot reach radiant, beautiful skin if you don't pay attention to what you eat. And so
Yes, it's something that is deeply rooted in my beliefs that beauty is not just decoration. And beauty is far beyond decoration in that sense that it's your charisma, it's your energy, it's your social interaction. It's a whole ⁓ group of features that drives beauty. ⁓
And there are many beautiful people that you wouldn't look at because they don't radiate. They don't have energy. They don't have charisma. They don't interact well with people. So ⁓ beauty is well beyond decoration. don't know if I've answered your question, but to me, that was obviously not as probably
George (13:02)
Yeah.
Francois Vix (13:08)
I mean, this is something that you discover as you age. Obviously, it's the gift of wisdom that comes with age. You know, you realize that in your life there are, know, beauty is way beyond decoration, it goes deep down. So my angle is through health. I mean, obviously I don't pretend to have any impact on character, but
George (13:33)
Right.
Francois Vix (13:37)
We believe that if you have a healthy lifestyle and we can help you with that, it's gonna have an impact on your beauty because you will be more radiant, you will have more energy, and then possibly you will interact better with people and so on and so forth.
George (14:03)
Yeah, so this is where the SOD sort of comes in. Like this is a whole new way in which beauty merges together with health.
Francois Vix (14:09)
Yeah.
Yes, so this is I have to go back a few years to because you know, so I here I am, you know, running this small investment company. And then one day I come across two French scientists, were immunologists, and they were conducting research in the field of AIDS. And that was in the late 90s, early 2000s.
George (14:18)
Yeah, please.
Francois Vix (14:41)
And ⁓ they were working under the supervision of Professor Luc Montagnier. Luc Montagnier was the recipient of the 2008 ⁓ Nobel Prize of Medicine. And he co-discovered the AIDS virus with Professor Gallo. Actually, he's from California as well. And Professor Montagnier was...
I think a man who was much ahead of his time, he truly believed in natural medicine and natural products. And he thought that in the therapeutic arsenal to fight the AIDS virus, you have the chemotherapy, the retroviral drugs, which by the way are these days are very effective because they can block
the virus is under 1 % of your body cells. So they do a wonderful job to fight the virus, but they don't do anything against the damage caused by the virus. That's where, you know, restoring your immunity, your energy, and that's where, ⁓ that's when Professor Montagnier thought that that's the job of natural medicine, you know, to really ⁓ reestablish your ⁓ immune system, your
immunity, your energy. And that's why he was a strong proponent of natural medicine. And he was supervising those two immunologists. And they had come up with a ⁓ SOD. So SOD stands for superoxide dismutase, which is a bit of a barbaric term. It's a critical enzyme. It was discovered.
George (16:29)
you
Francois Vix (16:36)
in 1968 by two American scientists, Joe McCord and Michael Fridovich, who identified this enzyme as well as other enzymes that are part of a primary antioxidant as a, ⁓ it's the first line of defense for the cells. So when cells, any of our body cells are in contact with the toxic free radicals,
and there are many ⁓ sources of free radicals and I'll get back to, I'll come back on that topic later on. Our cells will produce SOD, catalase and other enzymes to transform and detoxify those free radicals. Because if those free radicals are unchecked, they will do a lot of damage to the cells.
George (17:09)
Yep.
Francois Vix (17:33)
And eventually even to the nucleus, nucleus of the cells. And they have the ability to do damage on our DNA as well. So ⁓ preventing body cells to duplicate themselves in an homothetic way. So, but I'll come back to that. So SOD, and when it was first discovered, SOD was coined
the enzyme of life, which is a beautiful name. So why the enzyme of life? Very simply because ⁓ any species, animal, plants, humans that consumes ⁓ oxygen has to develop a defense system against the toxicity of oxygen. Oxygen provokes, you know, causes
oxidation. Everybody knows that. So to fight this oxidation, you need antioxidants. And there are two sources of antioxidants. The secondary antioxidants, which most people are well aware of, they are your vitamins, minerals, carotenoids, and so on. And they are very short-lived.
and they are not produced by our body. So you have to get those ⁓ vitamins through food, you know. And once they are spent, they are spent. While the other group of antioxidants, they are called the primary antioxidants. And they are the enzymatic antioxidants, and they are working 24-7. And they are produced by your body to fight ⁓ toxic free radicals.
So they are so critical that without those enzymes you die. Clearly. Even if you have low level of those enzymes, you're in serious chronic trouble. So ⁓ SOD is very critical to life.
George (19:31)
Right.
Francois Vix (19:47)
And the further research we do, I mean, as ⁓ mankind, not we as isocell or glycidic, the more ⁓ we find out about the critical role of SOD, not only extracellular SOD outside of your ⁓ cells, but also intracellular SOD. They have a very critical, this enzyme has a very critical role at optimizing
cell functions. So just to give you an idea of how you can generate a lot of free radicals, so you know that oxygen is the source of energy for your body and for your cells. So your cells will burn that oxygen as a source of energy and in the process of burning that oxygen, 2 to 3 percent of those oxygen molecules will not be properly burnt.
pretty much like an engine, know, a motor engine that will generate particles that are not properly burnt gas molecules. It's the same with your body. so those toxic or not properly burnt molecules, they are called oxygen reactive species. They are the most toxic group of free radicals.
So what happens is that a free radical is a molecule that is missing one electron. Okay. And it, and this is as far as I will go into biology because no, it's a, so it will try that unstable molecule will try to find a missing electron and they will search everywhere.
George (21:29)
It's okay, I love it. Yeah.
Francois Vix (21:43)
And in that process, they will do a lot of damage. So basically, if you look at your cell membranes and you have those oxygen reactive species, they will stop damaging your cell membranes. once they have punctured your cell membranes, they will go for the nucleus and try to find that missing electron. And that's when they do damage. They do DNA lesions. ⁓
DNA lesions can lead to accelerated aging or to even cancer. Because the damage to your nucleus will prevent the cell from duplicating itself in a homothetic way. So it is very important to check your free radicals and particularly
those reactive oxygen species that are that you cannot do without because you you need oxygen to live you need to breathe oxygen but basically you cannot live without oxygen but oxygen is what kills you in the long run to some extent because there I mean after a certain age you know with age your system is a bit overwhelmed
And it causes a lot of inflammation, lot of free radicals. ⁓
So basically it's called and we've not ISISL, but it was coined a term called inflammation aging. It's aging through inflammation. Inflammation caused by free radicals.
So that's a long story to explain the critical role of SOD, but without SOD as well as catalase and glutathione, there is no life, basically. And why was it coined, enzyme of life? Just going back to the poetic approach, because as I said, every living ⁓ organism, plant, humans, animals, produces
George (23:42)
Mm.
Yeah.
Francois Vix (23:58)
SOD to protect itself against the toxicity of oxygen. And the more SOD you produce as a species, the longer you live.
So there is a direct relationship between your ability to produce SOD and your lifespan basically.
It's, um, and if, um, you know, if your, um, followers are interested, it's, there are 10, thousands and thousands of, uh, published articles, uh, on S O D it's a, it's a, it's a very, very important molecule. So back to those two scientists, you know, they came to me and said, um, you know, we have what we believe is an.
orally effective SOD. Why? And I was very impressed from, or at least very intrigued because SOD is a very unstable molecule, very unstable, but it's a very well-known molecule in medical circles because for many years it was used, it was injected.
George (24:58)
Right.
Francois Vix (25:16)
in inflammatory zone, know, organs, you know, in the knees to prevent osteoarthritis. And, but that's SOD was derived from beef liver, because the liver produces a lot of SOD, whether it's ⁓ any mammals, know, humans. And for a long time,
George (25:21)
Right?
Francois Vix (25:45)
you know, a pharmaceutical company will extract SOD from liver and will inject it. However, you know, in the 80s, 90s, we had what's called mad cow disease and we couldn't use any extract, animal extracts anymore. So you couldn't use SOD.
George (26:01)
Yeah.
Francois Vix (26:13)
And so you had to find an alternative form of SOD. so this alternative form was possibly a botanical extract. Because botanicals produce SOD, so why not extract SOD from ⁓ botanicals? However, botanical SOD cannot be purified to a level
where it can be injected. So you cannot inject botanical SOD. So you had to ⁓ take it only. However, SOD is a very, very small molecule. So it's destroyed by the acidity of the stomach. So you can eat as much botanical extract as you want.
George (27:06)
Yeah.
Francois Vix (27:09)
you won't get the benefit of the SOD. so back to these two ⁓ scientists, they came to me and said, well, we have developed a form, protective device, ⁓ protective matrix for ⁓ SOD that will help survive gastric acidity. So I was very intrigued because ⁓ when I work at L'Oreal, 10 years,
earlier, I came across SOD. L'Oreal has many patents on SOD, especially for hair graying and hair loss and alopecia aerata, which is the inflammatory form of alopecia. And so I knew about SOD, but I knew it was, you couldn't absorb it. You couldn't take it only. You had to ⁓ either
applied on the skin typically or you had to inject it. So I was very intrigued and we started talking. so the first thing that I did, we invested a bit of money and to see and then very quickly I realized that this is not going to work. know, either you go in a big way or you don't go. ⁓ So I said ⁓ to those two guys,
George (28:10)
Mm-hmm.
Francois Vix (28:36)
you know, why don't you join me and us and we'll set up the company and try to transform that your discover your patent into an actual product because all their patents was based on bovine. So you saw you still had to find a botanical extract that will be ⁓ edible.
because it was not going to be a pharma product, it was not going to be a drug, it had to be a nutraceutical or a supplement. so, you know, that's, we raised some capital and we started the big adventure. The Long March, the Long March, as Alexey Tung will say, very long march.
George (29:23)
March.
Francois Vix (29:27)
Yeah, because, ⁓
you know, it's not a sport that you should practice with your own money. know, life sciences is a very expensive field. It's highly regulated. It's very capital intensive. anyway, little did we know. ⁓ so, but however, after two years, we found a
edible source of SOD that was not from bovine, it was from a specific melon, cantaloupe melon, which is an hybrid. it's an hybrid is the end result of the, you know, it's an hybrid from two pure classical, you know, race of ⁓ species of melon. It's not genetically modified. know, it's so most ⁓
vegetables and fruits are hybrids anyway these days. ⁓ that melon could actually yield ⁓ five to seven times more SOD than your average cantaloupe melon. And ⁓ it was not developed for us. It was developed for, ⁓ to develop a melon that would have a long shelf life. But they, but the taste was awful.
because the melon will remain green. It wouldn't get rotten. So ⁓ they were wondering why does this melon doesn't age, it doesn't mature. And that's when they found out that it had very high content of vitamins and SOD. And it's the SOD that will keep the melon green. So... ⁓
George (30:58)
Yeah.
Interesting.
Francois Vix (31:21)
This company that developed the hybrid melon, we partnered with them. They produced the melon and they did the extraction. Today we process one metric ton of melon to collect one kilo of... ⁓
melon extract that is very rich in SOD. So it's a 1001 extraction. It's a water only extraction. So, and that was one part of the equation. The second part was how do you protect that melon extract so that it doesn't? And that's when we turn to a well-known metric, which is called it's gliadin. Gliadin is a fraction of gluten. You have gliamine and gliadines.
So we use the gliadin and the gliadin is a very hard protein. So we encapsulate the melon extract with the gliadin. So it survives the gastric, the stomach. And the gliadin has one very interesting property, which very few people ⁓ know about. It has very strong bio-adhesive properties. So it sticks.
Gliadin, if you take some bread and the white part of the bread and you put it on your fingers and then you put it, you let water run over your fingers, you'll see that it's sticky. And that's the gliadin effect. It's the bio-adhesive effect. So the gliadin will not only ⁓ help the melone, the acetylene, the melone to survive the gastric acid, it will target
the small intestine, the upper level of the small intestine where you have 70 % of your immunocompetent cells. And that's when our SOD will be in contact with our own cells, immunocompetent cells, and that's when our product will be able to prime your own internal system, acting like a catalyst to your own internal system.
So, and to give you, to illustrate that discovery, if you take a mouth and you draw blood from the mouth and you measure the SOD content in blood, it's harmless for the animal. I just want to make sure because I don't want to have all the animal lovers. Yeah. And you measure SOD and then you feed.
George (33:59)
People blow it up over here
Francois Vix (34:07)
our SOD to the animal, to the mouth, and then 30 days after you draw blood again and measure SOD in the blood, the difference between day one and day 30 in terms of SOD content is a lot more than what we gave to the animal. So it's not our product that is directly acting, it's the product that has the ability to trigger.
a reaction and really as a catalytic effect, it's priming our own system. And that's the beauty of it too, because it will stimulate, it will regulate our own product on a VSOD, but it will have no side effects because it's our own body that is put at work. It's not some kind of...
know, ⁓ foreign substance that is increasing SOD. so basically that's the mechanism of action. ⁓ You know, we, it took us a good three years to develop the product, to stabilize ⁓ the product because ⁓ SOD is a very unstable molecule and has all
with all antioxidants, when you start losing activity, will go, it's a chain reaction, it will go to zero. So you have to find a way to stabilize the molecule because basically in our products, the product is live, you know, it's like probiotics, it's, measure the activity. So yes, that was a little over 20 years ago, after
three years we could start to do some business and find out who was interested in the products. And of all places, our number one country for many years was Japan. Because SOD in Japan is like, it's one of the most important molecules in Japan. And we got, you know, very positive
George (36:03)
What is the
Mm-hmm.
Francois Vix (36:26)
acceptance by the medical and scientific community in Japan for our product. Which is not so much the case in the US because in the US, ⁓ SOD had a bad reputation because everybody knew that SOD would be destroyed in the gastric, you know, in the stomach. So they would tell me, well, your product has no bioavailability. ⁓ Now it's...
George (36:30)
Yeah.
Francois Vix (36:54)
harder to say that because now we have our 40 published studies on the activity of the product. But at first it was a challenge. So it was hard to break into the US market because of the bad reputation of ⁓ SOD as an oral product ⁓ in the pharmaceutical ⁓ market. So that was the first initial few years of the adventure.
And I will circle back to beauty in a moment because I know it's the theme. so S.O.D. is a very critical molecule. think we have established that. And it's a very important molecule because it has a direct impact on the immune system. And there is a scoop here. But if you want to be beautiful, have to have a healthy...
George (37:24)
Yeah. Take a sip. ⁓
Francois Vix (37:51)
the immune system. That's the first step. if you look at dermatology, which is a field where I have a bit of experience, most dermatological diseases are linked to the immune system. If you look at pigmentation disorders, psoriasis, atopic skin,
George (37:54)
Yeah. Yeah.
Francois Vix (38:19)
or rosacea, all that is linked to a weakness, either over activity of your immune system or under activity of your immune system. So it's critical to ⁓ regulate that part ⁓ of your immune system if you want to have an impact on most dermatological diseases. so, you know,
Obviously, with my background, I was interested in beauty products. Is there any applications of this discovery on beauty and health? Well, health is quite obvious. We've done a lot of research ⁓ in metabolic syndrome, even sports medicine, immune health, oncology, and the beauty of it.
and is that because we have such an expertise in this molecule worldwide, know, ⁓ most of that research we didn't pay for because we would be approached by academics, you know, who got interested in our molecule, who had a passion for SOD and they will approach us and say, well, we'll be happy to do research for you if you provide, you know, some of your ⁓ product and we'll do the research. So of course,
we were very happy to comply and now we have done research in 10 different countries. So it's not just ⁓ a little company and somewhere in a little corner in France that is doing its research. We've actually worked with the best Japanese universities, know, Korean. In the US, we have done multiple...
work with universities, also in Germany, in France, in Poland, in many different countries. And more to come, of course. So we have established the importance of the product and its impact on free radicals. And because free radicals and oxidative stress causes inflammation, also inflammation. And the third dimension of this product, it's what we call
immunomodulation. It's the ability to regulate the immune system. And I'll get to that in a minute when we talk about dermatology, beauty and pigmentation disorders, such as melasma or vitiligo. So, yes, if you manage to have a healthier immune system, you'll have
more energy, you'll recover faster, your skin will be ⁓ better protected, you you will control inflammation. So definitely ⁓ beauty starts with the immune system. It doesn't start necessarily from inside, but it starts from the immune system. And clearly if you have all that, you'll have a much richer life, you know, because more energy,
better recovery. mean, everybody wants that. ⁓ so, yes, it's, and I think we've, ⁓ we've, ⁓ you know, we've shown, we've brought evidence that this is the product is effective in many, on many applications in many dimensions. I mean, obviously we don't have human double blind control placebo ⁓ on humans in every indication that's way beyond our resources, but
our means, we have a good and for ⁓ people who are interested, we have a website dedicated to our research, which is, you know, for the glycidine community international is glycidine.org. And you have all our research listed there. And it's not a commercial website. It's just a research website that any
researchers who conduct research on our products, have to hopefully publish and they have to list their ⁓ research on this website. It's a website dedicated to the community of glycidine and SOD.
George (42:53)
It's so
wide ranging, you know, on the surface it sounds like beauty. When I first went to the site and I started looking at some of the models and some of the skin conditions people were using it for, but it's so much more wide ranging than that. After listening to you get to speak a bit about it, it does sound like it regulates everything in the immune system. I'm thinking it could be used for anything from athletics to...
You know, not to mention people in hospitals recovering from cancer. My wife had cancer. It sounds like it would be a great product for her to use to put on the scalp or to start regrowing somewhere the rashes might have been. It sounds like it's a really wide ranging molecule that can help out in a lot of different instances.
Francois Vix (43:33)
You're absolutely right. It's and why is it a wide-ranging molecule? It's because it works right at the heart of the cells. It reestablished what we call what is called cell homeostasis, the balance of the cells. So it will obviously help the cells work better. And if you have a healthy
George (43:43)
rate.
Francois Vix (44:02)
cells, well, you're going to be much more resistant to infections. So you're right, it's quite far ranging because I haven't counted how many applications we've covered, we have covered quite a few applications. from allergy prevention to some dermatological disease.
George (44:03)
Right.
Francois Vix (44:30)
And sometimes you... And I can give you an example, which is very telling and very clear. You know, our products, we have clinical data that show that our products is effective on vitiligo. I don't know if you're familiar with vitiligo, but it's a skin disease that's where you have a loss of ⁓ pigments in your skin. So you have white patches.
George (44:37)
Yeah, please.
Mm-hmm.
Francois Vix (45:00)
It's a depigmentation. the flip side, the other side of, you might be more familiar with melasma. Melasma is darker spots on your skin. So our product is effective on both indications. And people ask me, how can your product help repigment and help depigment? So it's quite simple because it all...
George (45:26)
Right.
Francois Vix (45:30)
it has to do with your immune system. In the case of vitiligo, it's an autoimmune disease. So your immune system is overactive. It's, without getting too technical, but in the case of vitiligo patients, ⁓ know, ⁓ melanocytes, are the pigmentary cells in your skin will migrate from the dermis to the epidermis.
and then they will stick at the level of the epidermis. But in the case of, and bring color to your skin, that's what, those cells bring color to your skin. But in the case of people with vitiligo, those melanocytes will be attacked and damaged by the immune system that will identify those cells as foreign.
and they will be damaged to the point that they don't stick at the level of the epidermis. They will fall. So what my product does, it doesn't ⁓ stimulate the production of melanocytes. For that you need natural light or UVB radiation to stimulate the production of melanocytes. But what it will do, it will...
control and regulate the overreaction of the immune system so that you have more melanocytes that will stick the level of the epidermis. So it's by controlling the immune system and the overreaction of the immune system that you actually help with vitiligo and melanocytes. By the way, ⁓ if I can do 30 seconds of publicity.
George (47:21)
Take your time, of course.
Please.
Francois Vix (47:23)
Now, I
just want to say that on this disease, vitiligo, we have a lot of credibility. We have multiple clinical trials published. And to the point that now the product is listed in the International Medical Guidelines for the Treatment of Vitiligo, which is the recognition by the medical community that this product can help in combination with other treatments for vitiligo.
So that's which I go and then melasma is exactly the opposite. You have dark patches of skin and that's because your immune system is not protective enough.
So what glycine will do, it will not remove the dark melanocytes, the accumulation of melanocytes and dark cells in your skin. That is done by depigmenting cream, laser, all sorts of things. But what it will do, it will stimulate the immune system so that you have better protection and that you have less melasma.
So it's always an indirect action, but it's based on the ⁓ regulating immune activity, the immune system. So those are two examples of how the product works. So if you can reduce free radicals, ⁓ then you will have an impact on inflammation.
inflammation and modulation. So it's like a vicious circle. Oxidative stress and free radical cause inflammation. Inflammation cause oxidative stress. So you have to break that cycle. I think, know, glycine is one of the tools that you can use to break that cycle.
So that's just the example in dermatology, but we have ⁓ other examples where it can have an impact on erythema, which is skin inflammation, very common in Eurasia. We suspect it could help also in the field of atopic skin, because again, this has to do with regulation of your...
immune system and activity of your immune system. back to beauty. Again, if you contribute to all that, you will contribute and to be ⁓ more specific. And I know that for you, beauty is not only decoration, but ⁓ in the case of vitiligo patients and especially children, we do a lot of work with children. ⁓
George (50:11)
Thanks.
Francois Vix (50:21)
There is a mental charge with vitiligo, which is very significant, especially with children. mean, some people have vitiligo and they will not go out of their house for years, you know, because there are some social stigma associated with vitiligo because in the old days, and it's still the case in some countries like India or even Brazil, ⁓ where
George (50:33)
Yeah.
Francois Vix (50:50)
vitiligo is usually triggered by some kind of infection. In those countries, it's very often, ⁓ it can be leprosy. So in a country like India, if you have ⁓ vitiligo, those white patches of skin, people are going to think that you come from a leprosy background. ⁓
George (51:15)
Hmm.
Francois Vix (51:17)
even if it's just your uncle or your sister, ⁓ it carries so much social stigma that you might not be able to marry someone outside because your family is identified as a leprosy family. ⁓ So very often vitiligo is triggered by an infection or a ⁓ shock.
George (51:24)
Yeah.
Carrier, yeah.
Francois Vix (51:45)
that stimulates an other reaction of your immune system. But for children, it's very critical that you treat vitiligo when they are young, because as soon as they get to high school, they will be ⁓ harassed, know, and discriminated and so on. So, yes, in that case, you know, it's far beyond beauty. It's your balance, your life, your future that you're treating.
So, you know, it's much more than decoration, as you said.
George (52:20)
Have you found it to work with? sounds the formula that you have works well on its own, but do you ever recommend using it in context with something else? Can you stack it with something else or is there like a protocol? What are your thoughts on that?
Francois Vix (52:34)
Yes, yes,
yes, we we've combined it with some other ingredients because ⁓ again, I think I made it clear that SOD works on the immune system, but to have a beautiful skin, you need more than just immune system. You need to bring lipids to your skin. And we find that if you combine ⁓
SOD with omega-3, omega-6, hyaluronic acid, you you're going to bring those critical lipids to your skin. And it's especially we have a product called glycidin anti-aging, which is a phenomenal to bring glow to your skin. And a glowing skin is a beautiful skin. It's a very healthy skin. It's got better texture.
George (53:07)
Hmm.
Francois Vix (53:30)
It's got more elasticity, less wrinkles. So yes, we do that all the time. We combine it with other ingredients because SOD alone cannot do everything. know, SOD will work on immune system and inflammation, but it will not work on improving your skin texture. That's, this is, you can...
And we have another product called skin brightening that will also enhance natural photo protection of your skin. And those products can be used on their own or they can be used with aesthetic treatments. We work with a number of physicians, dermatologists, aesthetic doctors who would combine our products with surgery to improve recovery and less pain, better scaring.
George (54:20)
Mm.
Francois Vix (54:25)
⁓ or, ⁓ for example, there is a lot of dermatologists use, laser laser to work on the IPA pigmentation. Well, if you combine it with our products, will have a laser is very aggressive and it produced a lot of inflammation. ⁓ but if you combine it with our internal products, you will have less, what's called trans dermal water loss. So your, your, your skin will be less.
dry and also ⁓ you will have less pigmentation rebounds. The problem with laser for example is that you might not be able to get rid of the hyperpigmentation so you have rebounds, what is called rebounds. But if you use some of our products you will decrease the risk of rebound.
because rebounds are inflammation. And if you control that, and you cannot easily control inflammation when you use laser because the laser is highly inflammatory. You want the inflammation to get rid of the hyperpigmentation. Sorry, this is a bit technical, but this is how it's done in dermatology. Yeah.
George (55:40)
Good.
You know, we
spoke earlier about Professor Montaigne and his work on AIDS originally. And I can't help but think the way in which SOD affects the immune system, that maybe there's some benefit for cancer treatments as well when we look at something like skin cancer or some aspects of that. Can you speak to that?
Francois Vix (55:53)
Yeah.
Yeah.
Yes, so cancer is a bit of a minefield. So, ⁓ you know, we, because you're not the first one to ask us this question, you know, and we have some very interesting, ⁓ mostly animal models that shows that we can have an impact on prevention of cancer. But generally speaking, we
George (56:04)
Of course, of course.
Right?
Francois Vix (56:26)
Certainly do not recommend our products during oncology treatments because as you have understood now, our products are going to protect cells and against oxidative stress. Now, ⁓ most of the oncological treatments are generates a lot of oxidative stress. They want to destroy cancerous cells. So if you use antioxidant or know, immuno
George (56:38)
Mmm.
Francois Vix (56:54)
modulating products before oncology treatment, ⁓ it could interact with the oncology treatment. So we always say before and after, yes, but not during treatment. But to be honest with you, ⁓ we had some experience with cancer post-treatment, especially in breast cancer for ⁓
women who would undergo breast oncology treatment for breast cancer. And they will develop, I'm ⁓ sorry, it's a thick, I'm losing the term, but it's a thickness of the skin. And we've shown that we could actually ⁓ reduce the thickness of the skin as well as the spread of the skin. ⁓
George (57:42)
Right.
Francois Vix (57:53)
And that's because it's inflammatory. Same with people who develop loss of saliva post oncologic treatment. If you lose for ⁓ throat ⁓ cancer, if you lose saliva and if you haven't ⁓ reestablished, if you don't get, if you don't have any saliva after a year, it's permanent loss of saliva. So, ⁓
Again, here in people with some patients with some earlier work, earlier work, we could reestablish some saliva among patients who had total loss of saliva. And that's because the saliva glands suffer from fibrosis. Fibrosis is, and by the way, the word that I was looking for on skin is fibrosis. It's called skin fibrosis. When your skin is almost burned,
George (58:45)
Hmm.
Francois Vix (58:49)
it has thickened. So you would use topical creams and so on but the products can help as well.
George (58:57)
It's interesting you bring that up because I know women that have had the targeted radiation therapy after breast cancer and that causes a problem for reconstruction. So when you bring up this idea that the SOD may help with the fibrosis, that allows miracles for people that want to do the reconstructive surgery or to reestablish some fluency in that tissue where they can work with it and rebuild right there. That in itself can bring back a lot of
hope and joy and love to a woman that might be going through that or to a family.
Francois Vix (59:29)
Yes. Yeah. But again, you said it, I didn't say it, you know, yeah, I, I, because I tend to be, I tend to be very cautious because as you said, the product can do many things, but it's not ⁓ a cure for everything. So you have to be careful. Generally speaking, if there is, you have an inflammatory condition,
George (59:37)
Yeah, I knew it me. It was me. I said it.
Right. I understand.
Right. Right.
Francois Vix (59:59)
you're it's likely that it's there's there's going to be some benefits. ⁓ So yes, reconstructive surgery, especially ⁓ we have we work with surgeons, you know, mostly ⁓ plastic surgeons. And they are there. What they say is that it will the product will enhance recovery. So you you have ⁓ faster, faster scaring faster less
pain killers because less pain, better quality of skin and shorter downtime. But we haven't done any work on more general surgery. What we have done, and you might be interested in that, which is a parallel field, we've done some work on model for ⁓ thoracic surgery.
George (1:00:47)
Yeah. Okay.
Francois Vix (1:00:56)
Thoracic surgery, heart surgery. ⁓ So ⁓ when you conduct heart surgery, you're going to bypass the heart. It's called ⁓ ischemia reperfusion. So you do clamping on the arteries so that there is no blood flow on the heart because you're doing surgery on the heart. ⁓
Once the surgery is completed and you reestablish the normal blood flow.
It's called ischemic reperfusion. You will have a release of free radicals that are very toxic, that could damage heart cells and kidney cells.
So imagine the surgeon during conducting surgery on their heart and then he will do the declamping. So the arteries is pinched and it will reestablish blood flow. And with that blood flow, because of the accumulation of blood ⁓ in the artery, there will be like an overcharge of ⁓ toxic molecules that will do damage.
on heart cells and kidney cells and could potentially ⁓ impact recovery and so on. we did a study on ⁓ ischemia reperfusion on pigs that are very similar ⁓ physiology as men and it was conclusive. We had fewer damage on heart cells and kidney cells post...
surgery plus ischemia reperfusion. ⁓ that's published. ⁓ Everything that I've told you is published, by the way. I'm very careful not to over promise. ⁓ But that's published. We did another ⁓ study on using a similar model, which is with hyperbolic oxygen.
George (1:02:47)
Yeah.
Francois Vix (1:03:03)
which is a model that is also a ⁓ model used in surgery. Basically, you put ⁓ people in an hyperbaric chamber, you let them breathe one hour pure oxygen, and then you put three bars of pressure in the chamber. Hyperbaric oxygen is the most toxic.
stuff that you can do to your body because oxygen is so toxic. you, you, after an hour you let them go out and you draw, you draw, ⁓ blood and then you filter white blood cells and red blood cells and the white blood cells will have damage. They will, they will have been, the oxygen will have exploded the nucleus and it's like a comet, you know, with a long tail. If, if you have a long tail.
it means that you have damage to the nucleus. If you have a short tail, no damage. And we've shown that people who would be taking our product two or three weeks prior to exposure to hyperbolic oxygen had no damage to the nucleus. So they had short tails for their white blood cells. So, and that was a long time ago when we did that 15 years ago. And that's the...
Comet assay, that's the gold standard in medicine as a model ⁓ to show protection against oxidative stress and free radicals.
George (1:04:38)
It sounds like you can have so much use in the world of athletics. You know, for me, when I see someone who is out there and they've really trained their body, maybe not so much as a bodybuilder, but just someone that stays in shape and you can see the muscle tone. It sounds to me like SOD plays a critical role in that type of keeping lean body mass and keeping the body tight in that aspect. There's some published papers on that as well.
Francois Vix (1:04:50)
Yeah.
Yeah.
Yes, we've done some work with Japanese cyclists. We've done work with also ⁓ Polish roars. And we've shown that we could control ⁓ C-reactive proteins, which is an inflammation marker.
George (1:05:06)
Yeah!
Francois Vix (1:05:20)
and that we could also control lactic acid buildup. again, we don't know the mechanism of action, whether the product helps recycling lactic acid faster or whether the liver works better, you know, but there is some, and the end benefits is not so much enhanced performance, but it's recovery, faster recovery. And I have some friends who run marathons.
George (1:05:29)
Right.
Right? Right.
Francois Vix (1:05:48)
And they tell me, when I take your products a month before and after, I can run another marathon two days after. And I said, that's great, but please don't.
Because your body must recover, you know, and it's not because you have less pain that your body hasn't, you know, hasn't been, isn't damaged. You know, it needs its recovery time. So yes, it will help with recovery for sure, but don't extend your health, you know, your, your, because that's, that could be, that could have a negative impact.
But on recovery, yes, for sure, because it will control inflammation again. the fact if you do intense sports, ⁓ will consume more oxygen than your body can recycle. You hyperventilate. And when you hyperventilate, it's very bad for your production of free radicals and oxygen reactive species. And your body is a bit overwhelmed.
So yes, it can help with that and recovery. But again, if you visit our website, we have a whole section on sports medicine. But we haven't been there because honestly, ⁓
We had to pick and choose our battles because you can go bankrupt going after so many applications and and you rightfully said your products can do many different things and maybe it's a good thing, but maybe it's a curse because you know, it's much easier to to market a product that does one thing very well.
than a product that does many things. So ⁓ as far as isocell and the company is concerned, ⁓ we focus on dermatology and dermatological diseases and aesthetic medicine and anti-aging medicine.
But we are very happy to cooperate with other companies that would want to do research on metabolic syndrome, cardiovascular health or other fields. We simply cannot afford to do that. But yes, there is a lot of potential. In some countries we have approved claims on cardiovascular health and blood vessels.
Not in the US for sure, because that will, if I claim something like that, I will go directly to prison next time I go to the US. The FDA would not like that. we'll stay and quite frankly, we wouldn't even try it. But yes, there are different applications that could be interesting. But as far as we're concerned, it's...
George (1:08:43)
right.
yet.
Francois Vix (1:09:00)
aesthetics, dermatology and longevity, aging, that's enough. Believe me, you keep me very busy and the consequence of all that is beauty, of course, not only decoration, but beauty from inside and so on and all the benefits that goes with it.
George (1:09:06)
It is.
Let's jump in. got some people stacking up over here that have been waiting to kind of chime in. Let me jump on over here to my Discord and see who we got coming in. Okay, okay. The first one we got coming up. Thank you everybody for being patient hanging out with us today. ⁓ First up is Ava from Brooklyn. She says, do we grow old or do we simply reveal more of our true face over time?
Francois Vix (1:09:46)
Sorry, do we grow old or do we simply, excuse me?
George (1:09:50)
Or
do we simply reveal more of our true face over time?
Francois Vix (1:09:52)
Reveal.
This
is question for you, not for me. Do we grow old? Biologically, you grow old. Yes, that's my answer. Because we know that some functions are less effective as we age. That's a very well established fact.
George (1:10:02)
you
Right,
Francois Vix (1:10:23)
And that's where we can help a little bit with SOD, but there are benefits with age. ⁓ hopefully ⁓ we reveal ourselves or we better understand ourselves. I don't know, what would you say? know, George, you're the expert.
George (1:10:32)
Yeah.
Yeah.
Okay, well, you know what, Ava, first off, thanks for the question. It's sort of a mystical question. I think that as you grow old, you give yourself permission to be who you are. You sort of let those things kind of fall aside of like, you know what, I don't care anymore. Let me tell you what I think, you know? And there's real beauty in that because you free yourself to be honest. You free yourself to give the opinion that maybe you've experienced or that you thought. And in doing that, you get to learn about yourself, your environment.
Francois Vix (1:11:01)
Exactly.
Yes.
George (1:11:13)
It's a great question, Ava. And why don't you put your answer, Ava, in the text down there so we can read it. And I'll move over here to my friend Miguel S. from Austin, Texas. says, is the mirror lying to me or is it just brutally honest before coffee? Miguel, the mirror is brutally honest. That would be my answer. What do you think, Francois?
Francois Vix (1:11:35)
⁓ Yes, the mirror is brutally honest. And unfortunately, ⁓ you know, and this is something that we've seen with COVID. You know, it's really funny, because a lot of people have spent a lot of time in front of their screen, you know, doing video conferencing and so on. And what we have noticed is that some of them didn't like what they saw all day long. And the
George (1:11:39)
You
Yes.
Francois Vix (1:12:03)
the next few months after COVID, the increase in surgery and aesthetic medicine was phenomenal. So people wanted to change the way they looked because they didn't look, they didn't like so much, you know, the way they looked, you know, on the screen. So yeah, the mirror is brutally honest, but there are things that you can do to improve, you know? ⁓ You know, I'm not...
George (1:12:12)
I didn't know that.
Francois Vix (1:12:33)
I shouldn't say that because I have so many friends in the aesthetic medicine, you know, but I don't do Botox or anything like that, but I have seen some incredible transformation with plastic surgery, you know, people gaining 10 years, know, people who have bags, dark circles, nose, you know, those guys can do miracles. ⁓ So yes, they can dramatically improve. ⁓
George (1:12:56)
Yeah.
Francois Vix (1:13:02)
you know, the way you look. ⁓ Of course, you have topical products, skincare creams, they can help, but they have a limited reach. then, you know, there are so many new devices every month in aesthetic myths, and it's, you know, new laser, something that is gonna pull your skin. ⁓ So, but I mean, if I can...
George (1:13:25)
Yep.
Francois Vix (1:13:31)
for my own church, know, ⁓ food, you know, what you eat, maybe ⁓ complement your, you know, if you have some shortages, you know, in your diet. ⁓ And if you're going to take nutraceuticals or dietary supplements, if I can have a couple of pieces of advice, one is take
George (1:13:59)
Yeah.
Francois Vix (1:14:01)
only consume natural products because for a very simple reason, our body can absorb natural products. It cannot absorb synthetic products. So all those synthetic vitamins is a total waste of your money. natural products, whether they are marine extract or botanical extract, number one. ⁓ Look at the clinical data, you know, because ⁓ a lot of
supplements, ⁓ they will use some of those those famous ingredients, but they use very sub ⁓ normal or sub clinical dosage. So that's to me that's cheating your your consumers. ⁓ And then there are you have a lot of good products out there, you know, it's it's, but it's just be very demanding when you look at those products.
And they can do a lot of, they can have a very good impact, some of them, you know, I'm not going to deny that.
George (1:15:07)
Yeah, I would agree. Always do your own research. Try to figure out what it is you're taking. Go ahead and look at the testimonials of people that have used them and go to find a website that has the published papers much like you guys have on your website. Look for that published work out there that really validates the things. You had mentioned...
people's attitudes changing since COVID. And I'm curious if you have any thoughts or maybe you've seen some things on the changing landscape of beauty since we have all these filters. People are constantly on the internet and there's all these filters that change their face and maybe give them an unfair advantage or a look that might not be truly theirs. But what are your thoughts on that landscape and how it might be changing the world of beauty?
Francois Vix (1:15:53)
I don't know, I'm not a very good customer for that. know, I again, ⁓ to me, the most ⁓ beautiful beauty is natural beauty. I, but I mean, some people need, you know, aesthetic treatments, they need that, you know, I mean, and we see a lot of surgeries. ⁓
George (1:15:56)
Me neither, me neither.
Francois Vix (1:16:21)
done on people who don't really need, if you ask me, that surgery, but to make them feel more confident, know, a better self image. ⁓ And that might be a good thing at the end of the, if they feel happier, that's the only thing that matters, you know, it's so, ⁓ yeah, many, many devices, depending on your problem. ⁓
George (1:16:24)
Yeah.
Yeah.
Francois Vix (1:16:49)
One thing I want to say again about nutraceuticals is that it's be patient. You know, it's not something that is going to solve your problem overnight. you know, it's, we, see people who have, you know, massive sun damage, you know, hyperpigmentation that they have accumulated over 20 years of overexposing them, their body to the sun. And they ask their doctor.
Can you fix that in two weeks? No, it's not going to take two weeks. know, it's going to take ⁓ a few months to improve and nutraceuticals, supplements work the same way. It takes time, you know, and thank God it takes time because I would be very worried if you had a, in 24 hours, if you had an immediate improvement of a reaction because that would mean that it's toxic.
But the benefits are very real and they are quite different from what you would get with creams, for example. You know, the benefits from nutraceuticals. You know, the glow, the quality of the texture of your skin and so on. So I think my, I've always said, you know, you need to combine. Combination therapy is the right approach. ⁓
George (1:17:47)
Yeah.
Francois Vix (1:18:16)
for beauty.
George (1:18:17)
Yeah, the idea of the holistic idea. What is the difference with glycogen versus a topical versus ingesting it? Does the topical work as well? Does it only permeate a little bit of the skin or does it not work?
Francois Vix (1:18:30)
No, we don't do topical. We only do oral because, you know, we want to be the best in the world in the oral field. So I have no time. There are so many great products that works topically, but I believe that we have, we could be the best at with oral products. So I'm just focusing on oral products. But yes.
George (1:18:32)
Right. Right. Right.
Yes.
Francois Vix (1:18:57)
Combining is the right approach, combining oral and topical products.
George (1:19:02)
So we
have some people coming in over here and I want to tell my audience that Francois is not the spokesperson for all of beauty. So I just want to preface it with that. But I got some questions coming in that have some other kind of questions about beauty. Lena from Vancouver, she says, if a company profits from insecurity, can it ever claim to care about human dignity?
Francois Vix (1:19:27)
Okay, so ⁓ on the philosophical ⁓ level, I agree with that. I don't want to... We have... And that's why we work with physicians around the world. We want to have a very... We put the health of our patients and people first. I'm not overselling to anybody. ⁓ We believe that we can bring...
George (1:19:40)
Right?
Francois Vix (1:19:55)
benefits, know, better quality of life, better, beautiful skin, you know, we can help, but we never oversell our products. And, and do we profit? If you ask me, you know, now I've, I've reached the ripe age of 65. So as you said, you know,
I don't stand on the brakes anymore. let go. So I don't care. and I'm in there to, and that might sound very arrogant, but I'm there for to improve the quality of life of people. I'm not there to make money. If I had been there to make money, I would have done something different because believe me, we had to invest so much money that it's...
George (1:20:42)
Yeah.
Francois Vix (1:20:52)
So, ⁓ you know, ⁓ that's why we do so many clinical trials. I mean, in our field, nobody wants to take the pain of clinical trials. And the reason why we do that, we chose to take the high ground, know, ⁓ show the benefits in a very objective way, not over promise, work with physicians, you know, because they have a better understanding of the needs and of their patients.
So now we're not over selling and but the way I put my ego is not in the amount of money that I have in the bank. Where I put my ego is by the fact that every day 200,000 people around the world use my products. That's to me, that's my reward, full stop.
Yeah, it's hopefully one day the company will make money, ⁓ you know, mean significant money, but it's not what is my prime, my first motivation.
George (1:22:04)
And I think, Lena, you know what I think is a good antidote to that question is what we spoke about earlier. If you want to know about a product, do the research on it. Find out where the ingredients are made. Find out who's benefiting from it. Find out the testimonials. Because I think you can find the difference between people who are trying to make money and people who are trying to be healthy. And it doesn't take that much research. If you look at the published papers, if you look at the team behind the product,
then you can see is this window dressing or is these people who care? And like I think it's easy to see once you start looking at the research aspect of it. But that's a great question, Lena. Thank you. Thomas. Thomas coming from Barcelona, Spain. Thomas, thanks for being here. He says, when you work with SOD, where does hard biochemistry end and human meaning begin?
Francois Vix (1:22:36)
Yeah, yeah.
Mmm.
biochemistry and human, sorry.
George (1:22:55)
Human meaning. Where does hard biochemistry end and human meaning begin?
Francois Vix (1:23:01)
I'm not sure I fully understand the question, ⁓ you know, science is the basis. know, without science, you go nowhere. know, ⁓ it's, it's, I agree that for products like nutraceuticals, there is a placebo effect, but, ⁓ and so that might be.
some that might give some benefits, but first you have to establish the science and then you have to establish the clinical benefits ⁓ and the ⁓ end results. You know, when we conduct clinical trials, usually we ⁓ do it three ways. We measure, you know, the scientific results by using, so it's objective measurement.
We ask the physicians to report the improvement without knowing, you know, what's the results. And last, we ask the patient, have you seen the improvement? And it's only if you have the three-year line that you're going to have a, you know, the product is going to be effective. So science comes first. Patient satisfaction comes first, comes at the same time, but after, sorry, science. And, you know,
Basically, that's what I would answer. don't do... And you know, very early in the game, I was very lucky with the development of glycine because I was surrounded by stars in medicine. Because they got interested in the product. And you still have physicians out there and scientists who are...
passionate about science and medicine. So when they find a product like that, that they are intrigued and then they are more and more involved. And they always told me, you know, don't do science that you cannot publish. Don't do, you know, the end results is the most important thing. know, the science is the most important thing. So even though I'm not a scientist, I've learned from my masters.
George (1:25:24)
It's well said. I had a question that came in when I started putting up the chat from my friend Hana. Hana in Tokyo, she asked a beautiful question that I put up on the board and it says, what is the most beautiful thing you have ever seen that had nothing to do with appearance?
Francois Vix (1:25:41)
⁓ generosity, free generosity. I don't know, you know, I do many things that have nothing to do with appearance personally, you know, but... ⁓
George (1:25:55)
Right?
Francois Vix (1:26:00)
love, generosity, I don't know. What do you think, George?
George (1:26:01)
Yeah.
Well, first off, I love that question, Hana, and I love the answer. I think we're surrounded by beauty. I think all you have to do is really go outside and take a look at the ecosystem around you. And you get a good look at how beautiful the world is, whether it's a bee landing on a flower to pollinate it, or maybe a leaf falling from a tree and kind of winding down a little bit. I don't know. I think the most beautiful thing I have seen that doesn't have to do with appearance is...
Maybe my child being born or just being outside in nature in those quiet moments on a sunset. Like it's all around you. And sometimes we forget about it. Sometimes we really forget about how lucky we are. So Hannah, that's a beautiful question. I'll challenge you, Hannah, to put your answer in the chat over here so that we can read it out out aloud over there. ⁓ Francois, fantastic conversation. What else? Did we leave anything out that we didn't touch on that people should know about? We went pretty deep.
Francois Vix (1:27:02)
Yes, yes. No, I think we covered a lot of fields and no, it was very interesting and you have a certainly a very interesting angle to approach all this,
So, well, thank you for bringing that to a different level. ⁓
George (1:27:22)
Yeah,
I learned a lot. I'm grateful. You know, what I thought was going to be primarily about beauty ended up, for me, I got to learn quite a bit about the immune system, health, and how all of those things relate to beauty on the surface. Like, that's really deep and it's intertwined. And I learned a lot from it. And I think the listeners did as well. I'm grateful for that. Thank you for bringing that to my attention and to my audience's attention. I think it's wonderful.
Francois Vix (1:27:50)
You're most welcome. a pleasure to chat with you.
George (1:27:55)
Yeah. Okay, ladies
and gentlemen, we'll hang on briefly afterwards, Francois, but to everybody else within the Sound of My Voice, thanks for hanging out with us today. If you're watching us now, click on the QR code right there and it'll take you right to the website. And one more time, Francois, before we sign off, where can people find you? What do you got coming up? What are you excited about?
Francois Vix (1:28:15)
⁓ So you mean where can people find... Yeah, so, ⁓ you know, it's glycidin.com for... it's the commercial website. You know, we have a glycidin shop on Amazon Prime. But we are in 50 countries around the world. So you can even find us in Spain for your Barcelona listener.
George (1:28:18)
Yeah, maybe give a shout out to the website one more time.
Francois Vix (1:28:40)
And for those who are interested in research, would just advise them to visit our website on Glycidin.org, ORG, which is our research website. Glycidin stands for Gliadin and SOD, Gly-sod-in. Easy to remember. And you know, your...
viewers, listeners, didn't ask any question about gluten, you because I used the bad word gluten. But, you know, ⁓ be, you know, up to now, I think we've sold over 300 million daily doses of glycidine, all of it last. the number of, you know, gluten energy, you can count on one on the on both hands, you know, so it's because the level of gluten that we use in our product is below
George (1:29:30)
Yeah.
Francois Vix (1:29:36)
the threshold level for celiac patients. So obviously if you're celiac, I would not advise you to take the product, but if you're just intolerant, you'll have no issue whatsoever. And by the way, the gluten that we use or the wheat that we use is not genetically modified. It doesn't contain any glyphosates. It's ⁓ French, European wheat. ⁓ And so it's... ⁓
usually a little healthier than the wheat that you might find in the US.
George (1:30:11)
Santa over there. Ladies and gentlemen, I can't recommend it enough. Go to the website, reach out to the company, check out the product for yourself, and I hope you all have a beautiful day. Again, hang on briefly afterwards, friends. Watch everybody else. Have a beautiful day. That's all we got. Aloha!