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Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
Hey, it’s Amanda.
I’m popping into your feed with a quick special announcement because… it’s happening.
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web — the book I co-authored with Rand Fishkin — is officially available for pre-order.
And honestly, this feels surreal.
If you’ve been listening to this show, you already know the big idea: the old marketing playbook is breaking. Google sends less traffic. Social platforms don’t want you linking out. AI tools are answering questions before anyone gets to the source. And yet, marketing teams are still being asked to prove impact with traffic, rankings, clicks, and last-touch attribution models that were built for a different internet.
So we wrote the book for this moment.
It’s a practical playbook for building trust, earning attention, and creating demand when the most important marketing influence often happens before the click — in the feed, in the Slack thread, in the Reddit post, in the podcast mention, in the AI answer, in the conversation your buyer has long before they ever visit your site.
And because pre-orders genuinely matter — especially for an indie-published book — we’re doing a couple of thank-you bonuses.
When you pre-order and send us your confirmation, you’ll get a $50 credit for SparkToro and 50% off any Alertmouse plan for one year. We’re also planning some private webinars just for people who pre-order, where Rand and I will go deeper into the frameworks from the book.
The book comes out this fall, but pre-orders are open now at zeroclickmarketing.co/book.
And truly: thank you.
This show exists because I’ve been working through these ideas in public. The book is the bigger, deeper, more aggressively footnoted version of the same mission: helping marketers adapt to a traffic-starved web without losing their minds, their standards, or their ability to do meaningful work.
So that’s the announcement.
Zero Click Marketing is real. It’s almost here. And you can pre-order it now at zeroclickmarketing.co/book or on our publisher's website, Damn Gravity.
Okay. Back to regular programming soon. But today, I’m just very, very excited.