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Welcome to Leading With Force — a podcast where seasoned entrepreneur Brian Force shares the invaluable lessons he's learned on his journey through this crazy, wonderful life. Having built several multimillion-dollar companies, Brian dives into the nuts and bolts of building successful teams, scaling businesses, and leading with passion and purpose.
Each episode offers practical tools to effectively cast your vision, build your team, boost productivity, and become the leader you were meant to be. Brian's mission is to inspire you to unlock the incredible power within yourself, achieve your goals, and make a meaningful impact on the world. Join us as we explore how to find your inner leader, empower others, and embrace your journey.
We have the time to plan. We have the time to dream. We have the time to tinker. We don't have the time to execute or we have the time to make the plan or we have the time to tinker, to work on the plan, but we don't have the capital to get started. We don't have the resources and so we'll stay in a mode of creative avoidance of analysis paralysis, continuing to tinker, waiting for someday when we have the right amount of money, the right amount of time, the right relationships, and then we're going to go all in.
And unfortunately, that's not how life really works. In fact, life works the exact opposite way in order for us to get to where we're trying to go. We have to go all in even when we feel like we don't have the resources, even when we feel like we don't have the time, even when we feel like we don't have the capital and especially when we feel like we don't have the relationships. [00:01:00] Most of us tend to spend a lot of time thinking about resources, stressing about resources, whether that's money, relationships, things that we have or don't have that we want. Most of the time when we think about resources, we're really thinking about money.
When we don't have something, or we don't feel like we can accomplish something, or we feel like something is out of reach, we tend to think, if I had more money, Or if I had the right people, if I had the right relationships, I could achieve whatever it is I'm trying to achieve. I could attain whatever it is I'm trying to attain.
I could reach my goal if I had these resources. And when we think about these resources, we [00:02:00] tend to think about money and relationships primarily. If I knew the right people, if I had the right in, and I had enough money. I could achieve everything that I want to achieve.
And it's not totally wrong. Obviously money and relationships help you attain certain outcomes. It's easier to attain certain outcomes when I have a lot of capital that I can throw at a problem and I can fail forward. I could learn a lot faster. I could cycle through and I can get to where I'm trying to go because my margin for error.
It's a bit larger if I have capital to spend and the same thing with relationships. If I have the right in and the right network, I have the right people around me, I can probably achieve what I'm trying to achieve a lot more easily than if I was operating in isolation. And so we tend to think these are the resources that I need.
And what we do beyond that is we tend to blame a lack of those resources when we don't achieve the outcomes that we want to achieve.
We would absolutely go and do [00:03:00] the thing we want to do. If we had enough money in the bank, of course, it was easy for this person to achieve the thing I want to achieve because they know the right people , people are there helping them. People are walking alongside of them. They're utilizing the power of a network that I don't have.
And so the lack of these resources is the reason that I'm not achieving what I want to achieve. The lack of these resources is the reason that my life doesn't look the way that I want it to. That's a very common internal monologue.
We tend to look at the external world and our lack of external resources as the reason as to why we are not where we want to be. It's a very common conversation that we have with ourselves. There's one other key resource that we all have the exact same amount of, and it's the most crucial of any one of the resources we could have.
And that is obviously our time. We all start from different places when it [00:04:00] comes to the other resources, when it comes to relationships, when it comes to talents, by the way, some people are just more talented than others. Some people have a natural ability that helps them achieve the goals that they want to achieve more easily, more fluidly than some people.
Some people have to work a little bit harder at it. So we all start from different places. We all start from a different place, financially, especially when we enter the professional world. We're all brought up differently in different places with families that had different financial dynamics and so we all start with a different set of resources, a different amount of resources in every single area and aspect except for one.
And that is the 24 hours that every single one of us are given every single day. And one of the interesting things that we tend to do when we have this self deflating internal monologue is we tend to blame the lack of resources as a reason for why we're not where we want to be.
We [00:05:00] also tend to leave out The most key resource when we talk about not having enough money, when we talk about not knowing the right people, we talk about not being good enough, smart enough, didn't come from the right place, didn't have all this backing that maybe other people have. We tend to leave out the part where we all have the same amount of time every single day.
Or maybe we don't always leave it out. But we completely discount its value. We act like time isn't ours. We act like it's not our time. If I just had the time to go do X, Y, and Z, I would get to where I want to go.
If I just had the time, we tend to leave out the part of the conversation where we do have the time. We all have the exact same amount of time and that's a blessing. That's an amazing thing because time. Time is the most valuable resource every single human being on earth has.
All 24 hours in the day belong to each one of us equally.
And we get [00:06:00] to do with it what we choose every single day, but we don't always tend to treat it that way. We treat time as if it's not ours. We treat time as if it belongs to someone else. So we tend to say things like, if I just had the time, I would do this. We say it in the same way that we talk about money.
If I just had the money, I would do this. Well, capital money, cash in the bank. That truly is something that can affect your ability to accomplish things. I'm and I'm not saying money is good or bad or anything. Money is really just energy. It's useful in the areas in which you direct it. So if you direct it in good areas, it could be used for good. If you direct it in negative areas, it could be very detrimental. But it is something that is less equal.
We all have different amounts of it. And we all have individual uses for it that are different based on our individual human experience.
Time is not like that. We all have the exact same amount of time and it is the most powerful resource that every single one of us has.
One of the most impactful things that holds us back from living [00:07:00] the life that we want to live is the lack of respect that we have for our most valuable resource. And that is our time. We treat our time as if it is infinite. When we treat our money like it is incredibly finite. Like we never have enough of it.
Like even when we get some, people have more and they're still ahead of us. We treat money like it's the most important thing in the world. We treat time with such little respect so often, not realizing that time is so much more valuable than money.
So many of us spend our time so irresponsibly. If we treated our money the same way that we treat our time, we would be bankrupt almost immediately. if our financial habits matched our time management habits, we would never have any money in the bank. I mean, that's the truth. We so often talk about how we don't have any time. We talk about time like it just doesn't [00:08:00] exist for us. Like we are busy with X, Y, and Z. There's no way that we can get out of it. By the time the day is over, we are booked solid. We can never squeeze anything else in.
And that's why we're not living the life that we want to live because we don't have the time. If we treated our money with that lack of respect, we'd never have any money. We'd walk around we'd seriously have zero dollars in the bank if we treated our money The same way that we treat our time But that's not really true It's not really true that we don't have the time we all have the same amount of time That's what's beautiful about that most important resource The reality is our habits around our time are often far out of alignment with the life that we want to live In order to live the life that we want to live, we have to treat our time, our most valuable resource with the respect that it deserves.
The primary way that our lack of respect for our time shows up is called analysis paralysis. It is [00:09:00] just simply our inability to take action. It is simply our inability to take, it is simply our inability to take meaningful action towards the goals that we want to achieve, towards the life that we are trying to build.
We put it off and we put it off and we put it off. And we make every single excuse as to why we're not able to do whatever it is that we want to do. And we cite those other resources, lack of capital, lack of relationships, and then lack of time when really that time is just wasting away while we're stuck in this mode of getting ready to get ready.
When all of these things come into alignment, then it'll be the right time for me to start taking action. Meanwhile, every passing moment is just another piece of valuable time, our most valuable resource that is slipping away.
And so all of the pushing off we do, all of the procrastination that we do, all [00:10:00] of this analysis paralysis, is This is a pure waste of our most meaningful resource. We can all go make money. I promise if you're listening to this show or watching this video, you have the ability to make as much money as you want to make in this world.
Whether or not that's meaningful to you, whether or not just making money is important to you is irrelevant. You have the ability to make as much money as you want, but what you're really chasing is not money.
What you're chasing is the life that you believe that money can provide for you. And money can assist you in building a certain type of life. It can only go so far. It won't make you fulfilled. It won't drive purpose. It won't create meaning in your world.
But if you do have purpose and you do have meaning and you do have a vision for the life that you want to live. Money is very important because it can help you manifest that vision. And most importantly, it can help you help others, which I think is something that we all find [00:11:00] joy in meaning and purpose in.
So money is incredibly important. It's not a lack of money. That's holding you back from building the life that you want to live. Most of the time it is our inability to recognize how much time we're truly wasting, waiting to be ready to do the meaningful actions that we need to do to achieve those goals.
So how does analysis paralysis show up in our world? What does it look like? It's very simple. We've all dealt with this in one way, shape or form. We've pushed things off. We procrastinated. We've said we're going to start at this time and then this time and then this time we've made excuses as to why we're not taking the actions.
Analysis paralysis shows up in a lot of different ways in our world. Primarily, It shows up in us talking regularly about a goal that we would like to achieve an outcome that we'd like to attain a life that we'd like to build.
And then taking no meaningful action [00:12:00] to make it happen. And normally having some sort of reason As to why we're not taking that action. And it doesn't always come down to lack of resources. Lack of resources is kind of the default mode of analysis paralysis.
I will do it when I have the money, I will do it when I have the time. I will do it when I meet the right people. I will do it when I get past this thing that's standing in my way. That's sort of the default mode, but there are other forms of analysis paralysis. There are other forms of what we call creative avoidance.
One of them is tinkering. Tinkering is one of the most addictive forms of analysis paralysis because it actually feels in the moment like you're making a little bit of forward progress. Tinkering is the ultimate version of getting ready to get ready.
If you have this outcome that you'd like to achieve, this goal that you'd like to hit, but you're still in planning mode, you're still [00:13:00] mapping it out, you're still drawing up your business plan, you're maybe creating your logo or you're buying new gym clothes or you're coming up with your workout plan or whatever it is, you're still putting the pieces together.
And that feels like you're doing something. It feels like you're making forward progress, but the reality is time continues to go by. And until you take that first step, that first actual action, you're still getting ready to get ready planning to take action isn't the same thing as taking action, but we allow ourselves to be fooled thinking that we're making forward progress when really we're just pushing off meaningful action out of fear of failure of being uncomfortable, a feeling like we're not good enough.
Of really digging deep. our insecurities around who we may need to become or around finding out who we really are. There are many things that keep us in the state of inaction, [00:14:00] but tinkering fools us into thinking that we are in a state of action. And so we'll plan and plan and plan and do all of these things when the reality is.
What we should be doing is just taking that first meaningful step, even if it's scary, even if it's uncomfortable, especially if it's uncomfortable because every little uncomfortable thing that we do is an opportunity for us to become the person we need to become to get to where we want to go.
That's what growth is. Growth is uncomfortable. So what we should be doing rather than tinkering is taking that first uncomfortable step. That's largely how analysis paralysis shows up in our world. And normally it shows up as a combination of these things. We have a big meaningful goal, a really incredible life that we want to build. We spend our time tinkering around it and then making excuses for our lack of resources will work on [00:15:00] the business plan, but we'll say we never have time to execute on it because we have our job and we have too many things going on and we just don't have the time.
We have the time to plan. We have the time to dream. We have the time to tinker. We don't have the time to execute or we have the time to make the plan or we have the time to tinker, to work on the plan, but we don't have the capital to get started. We don't have the resources and so we'll stay in a mode of creative avoidance of analysis paralysis, continuing to tinker, waiting for someday when we have the right amount of money, the right amount of time, the right relationships, and then we're going to go all in.
And unfortunately, that's not how life really works. In fact, life works the exact opposite way in order for us to get to where we're trying to go. We have to go all in even when we feel like we don't have the resources, even when we feel like we don't have the time, even when we feel like we don't have the capital and especially when we feel [00:16:00] like we don't have the relationships.
Because those are things that we can form almost immediately with the right amount of effort, with the right amount of meaningful action. How does this show up in real life Rather than just be hypothetical around going all in making the time, which we all have finding the resources, let's look at some examples.
My favorite example of someone going all in of getting out of analysis paralysis mode and just taking meaningful action when she didn't have the resources is Sarah Blakely. The inventor and founder of Spanx. She has a phenomenal story of entrepreneurship, of grit, and of getting out of planning and tinkering mode, taking meaningful action, getting behind her vision and going all in.
25 years old selling fax machines door to door when she came up with the idea for Spanx. And her first concept was essentially just a pair of [00:17:00] pantyhose that she cut the feet off of. And that is what she presented to Neiman Marcus That's obviously the abbreviated version of the story, but there is a very good book called The Spanx Story by Charlie and Stephanie Wetzel that dives way deeper into the details of how the company was built. But let's just boil it down to the bare facts. There's a 25 year old door to door fax machine saleswoman with about 5, 000 in capital, zero background in fashion, clothing, and no relationships whatsoever,
who built a company that years later would be bought for 1. 2 billion, making Sarah at the time, the youngest female billionaire in the world. And she did it while holding down that full time job, walking door to door to businesses, trying to sell them fax machines. That is an enormous amount of dedication to utilizing your most [00:18:00] precious resource.
And that is your time. Sarah was able to find capital. Sarah was able to build relationships.
Sarah was able to learn what she needed to learn about the industry because she utilized her time at an incredibly high level. She got out of analysis paralysis mode and took meaningful action every single day. And she was not afraid to fail forward. That's where so many of us tend to struggle.
And this shows up by the way, in just about every highly successful entrepreneur or athlete story. If you take Jeff Bezos, for example, amazon started in a very tiny little personal office that Jeff Bezos had it grew to be one of the largest companies on earth that takes an enormous amount of time.
It also takes an enormous willingness to fail forward, to continue to move forward and change your approach and gain feedback. And then refine. It takes an enormous amount of time because [00:19:00] it takes an enormous amount of failure.
And it takes an enormous amount of feedback. It takes an enormous amount of figuring out how to do the wrong things so that you can figure out how to do the right things. and we spend a lot of time trying to figure out what are all the right things to do before we take any meaningful action. That's why we end up in tinkering mode.
That's why we end up getting ready to get ready. You could look at this with just athletes. David Goggins would be a great example. Someone who once weighed almost 300 pounds who slimmed down and then became one of the most high profile athletes in the world.
A special forces operative, all sorts of decorations and an incredible amount of respect in the athletic community. And he will be the first one to tell you that there's no such thing as a perfect workout. Or a perfect time to start working out, there's just the next workout.
When you're running an ultramarathon like David Goggins does, for example, there's no such thing as the [00:20:00] perfect next step. There's just the next step. We get into the mode of trying to figure out what our perfect workout plan is, what our perfect diet plan is, mapping it all out, going and getting the clothes, getting everything set up, getting the gym membership.
And then we sort of wait for things to be perfect. We start on Monday. We're going to start again tomorrow or we start, we don't like it. We get uncomfortable. We think it will be different by the time we take action. We think that we'll be ready. But the reality is we're never ready because we haven't taken that action yet.
We haven't allowed ourselves to become uncomfortable yet. No amount of preparation for any meaningful goal is going to keep us from being uncomfortable. We do take that first meaningful action because we've never done it before. We're not that version of ourselves yet. We are not the person that we need to become to get to where we want to go.
And so that first step is always uncomfortable. In fact, the first, second, third and 50th steps are usually quite [00:21:00] uncomfortable. That's good. That's the process of us growing. Every time we do something that's uncomfortable, it becomes a little bit more comfortable. Every time we put something off because we think it's going to be uncomfortable, we never get that blessing.
We never get the value of that experience of doing that uncomfortable thing and making it more and more comfortable. And we hide behind this idea that we don't have enough resources or we don't have enough time. The reality is we don't have enough respect for our time. You can find the time to accomplish just about anything in this world.
And I understand that everybody's situation might be a little bit different. You might have to have some really difficult conversations. You might have to make some really difficult decisions, but if whatever it is that you're trying to achieve is important enough, you will find the time. It might not be easy, but it is there.
So don't allow that to be the thing that holds you back. Don't hide behind your lack of time. Take that first meaningful step. [00:22:00] Get uncomfortable, get out of tinkering mode, fail, fall down, and then get back up. And you'll realize that not only do you have the time, you get a lot better at utilizing it once you start to fail forward, once you start to gain positive momentum.
I want you to allow yourself to think about it this way for just a moment. Each one of our lives begins as a solid block of marble, and we are the sculptors of that block of marble. We are sculpting our lives every single day. With every decision we make around how we use our time, we are chiseling out little pieces and strips of that block of marble into what will ultimately become the sculpture that is our life.
Now, this is happening whether we like it or not. Every single day is another [00:23:00] strip of marble that gets chiseled off of that block. And at times us, the sculptor can be very intentional around what we're trying to sculpt. We can be expert sculptors at times.
If we chisel properly, we can also be incredibly careless sculptors, we can wander aimlessly through our process. We can have this idea for what we want to sculpt, but the actions that we take when we're chiseling don't line up with the ultimate sculpture that we're trying to create. And every single day that goes by, whether we like it or not, we're chiseling off another piece of that block.
And so the more days that we choose to aimlessly chisel off a piece of that block of marble, rather than being intentional around what we're sculpting, the more likely we are to end up with a sculpture that [00:24:00] doesn't really look anything like what we intended to build.
A life that doesn't really look much like the life that we intended to live. Every single day we're sculpting our lives with every single decision around how we use our time. Everything else will come into view. The right amount of money, the right people, all of those things can be brought into your world.
All those things can be brought into your life. If you're intentional with your time, you can acquire every other resource. Time is the one resource you can't go get more of. Every day, whether you like it or not, you're chiseling off a little bit more of that block of marble.
And you, and only you, have the power to decide what that sculpture looks like. Is going to eventually look like what the life you're building is eventually going to look [00:25:00] like and sure there are outside factors Sculptors have to deal with all sorts of variables, but ultimately they are the artist you are the artist Sculpting and shaping your own life.
So you have to ask yourself, what have you been chiseling lately? Have you been aimlessly chiseling something that may not look like the sculpture you intended to create? Have you been intentionally chiseling? Are you working purposefully on the life that you're sculpting?
It's an incredibly powerful question to ask yourself. And now here's the beautiful thing. None of us start as expert sculptors. The reality is we become better sculptors with every single intentional piece of marble that we chisel off that block. It's the only way for us to become expert sculptors. [00:26:00] Tens of thousands of tiny little chisels.
We become better and better and better sculptors every single time that we're intentional around what we're sculpting. But if we're never intentional, if we just aimlessly wander through this process, we're still sculpting every single day, but we're not becoming better sculptors. In the beginning, we're going to be really intentional sculptors that don't have a ton of skill.
We're still going to fail. We're going to fail forward. We're going to learn and we're going to grow. But the beautiful thing about life, as opposed to actually sculpting is you get the feedback right away. You get to know whether or not you took the right action right away. And then you get to iterate and then you get to change your approach and then you get to try again.
And you get to learn, you get to grow right there in the moment. Becoming an [00:27:00] actual sculptor is a lot more difficult. You have to get way deep into it to realize that you've gone way in the wrong direction and this sculpture is never going to look like you want it to look in life. In real life, you get feedback immediately.
That's why if you use your time intentionally, you can become so much more skilled, so much more powerful with so many more resources very quickly because the feedback loop that you create is instant. You get to learn from every single experience in the moment as you're sculpting your life
So let's get a little bit more intentional right now around some direct action steps that we can take to start managing our time more purposefully, making forward momentum on our goals and becoming better sculptors.
We all really do have the time.
We just don't always prioritize it properly or even think to prioritize it in a different way. Because again, we don't always respect our time in the same way that we respect other [00:28:00] resources. For example, the Bureau of Labor Statistics published a study last year 2.
67 hours per day watching TV. Two and a half hours a day on average Americans spend watching TV. Now, you're not going to solve all of the world's problems in two and a half hours, but even if you spent half of that time each day. Putting the remote down and focusing on taking the next most logical step in the journey to wherever it is that you're trying to go, that's a lot of time over the course of a year, two years, over the course of a career, over the course of a lifetime that you could be sculpting an entirely different life and yes, that you could be failing and learning and growing.
And the reason that we get glued to the TV rather than addicted to that growth is because it is uncomfortable. And I totally understand that it is [00:29:00] way easier and more comfortable to put on your favorite show and just escape for a little bit than it is to go and do something hard. Especially after you spent all day doing a hard things potentially at work or with family and you feel a little bit exhausted.
And maybe you haven't treated your body all that well lately. You haven't really fed it great fuel. Maybe you haven't exercised a lot lately. And so the last thing you want to do is another hard thing. I totally get that.
And I'm here to tell you that that hard thing is going to become your favorite thing so much more quickly than you even know. I know this. I've been very blessed to build large businesses, to achieve a lot of my goals, to really build an amazing life and to fail a lot and to do a lot of hard things. And I learned the hard way what putting off those hard things can do,
how far in the wrong direction you can head as a sculptor. And I've also learned the value of doing [00:30:00] hard things and failing forward and creating feedback loops and learning over and over and over. And I promise you it becomes addicting. You realize that all the things that you're really uncomfortable doing that are hard.
The hard things is just a manifestation of your ego. . It's just a manifestation of the story that you've been telling yourself around what you should or should not tolerate, what you should or should not have, what you should or should not already be.
When you break that story down, you get rid of the ego or minimize the ego. We're never going to get rid of it. you start to value that discomfort. You start to value the learning that comes with failure. You start to value doing those hard things and it becomes quite addicting because you use that feedback loop to grow.
And then on the other side of that hard thing becomes incremental success. And it starts to add up The same way that watching your favorite TV show starts to add up to [00:31:00] a knowledge base where you know everything about that show. I have favorite shows.
You most likely have a favorite show that if you went to a trivia night at your local bar, you would beat everybody else in the room in trivia at that show because you just know it so well because you spent so many hours watching that show. Anything that you spend that much time on, you're going to build a skillset, a knowledge base and operating style and an ability to perform in that regard, but it's going to start off a little bit uncomfortable because you've never seen that show before.
And you don't know any of the characters yet, but I promise you, you will. You just have to allow yourself to get a little bit uncomfortable, a little bit regularly. And I know that you have the time.
So let's get down to some real action steps here. So we can start to implement and break this cycle of analysis. Paralysis start to manage our time, like the meaningful resource it is. Let's put some real actionable items in place [00:32:00] here. I'd like to invite you to try this going forward. Take any day of the week, but preferably early on in the week, maybe Sunday night.
I want you to take that big, meaningful goal that you have been putting off taking the next step on. Maybe you've been in tinkering mode. Maybe you have a whole plan for it. Maybe it's just a dream right now. Maybe it's just an idea. Maybe it's just a, a knowing that you have or something that you're craving or a wish, something that you think you could do and really would like to, but you can't find the time or the resources or whatever it is.
Whatever it is that you know you want to be doing, That you're not currently doing, and you have analysis paralysis around it right now. I want you to take time to write down the next three most logical steps in the process of achieving that goal or building that life, whatever it is that you want to create.
I want you to write down what are the three next logical steps in order to get to where you're [00:33:00] trying to go. And one of the primary objections I get to challenging people to this exercise is they don't know what the next three steps are, which is amazing insight around how we sometimes view these things, because if you don't know what the next three steps are, I can tell you what your next step is, and that is to find out.
So maybe what your one step is, is to go find the person who can help you articulate the next three most logical steps. Don't let not knowing what the next three steps are be the thing that causes more analysis paralysis. If you don't know what the next three logical steps are, then you only have one step, and that is to find out.
And so go do that. And then I want you to take those next three steps all within the next week. And that's going to challenge you to get out of your comfort zone. If you're just at the beginning of this process. Then your next three steps should be achievable in a relatively [00:34:00] short amount of time because you just need to get started.
And a lot of times the smallest steps are up front, the biggest steps, the biggest risky, scary steps usually come way later on. After you're a little bit established, after you've got some traction and you maybe even have faced some headwinds, then you've got to make really big decisions and do some really big things.
But in the beginning, if you're just getting started. Normally your first few steps you can accomplish in a relatively short amount of time. So don't let yourself off the hook here. Figure out what your next three most logical steps are and take those steps this week.
And then I want you to repeat that process next week, figure out what the next three steps are and go and achieve those within a week. And what you'll find as you go through this process is that the steps become a little bit bigger and more impactful every single week. But the comfort level that you have around taking those steps becomes [00:35:00] greater and greater as well. In fact, you'll find in 3, 4, 5 months of doing this exercise that you're taking massive steps towards your goal with relative ease.
Because you've allowed yourself to grow through this process. You've allowed yourself to become uncomfortable. Boom! To learn from that discomfort and then to grow and to continue forward and create positive momentum when the ball is already rolling down the hill, you can take bigger and bigger steps because you already have a head of steam.
What seemed really difficult in the beginning seems like nothing now. In fact, you're taking much larger steps with relative ease because you've built that foundation.
You've built that momentum. So I understand that sounds like a very simple tool. Allow it to be. If you have analysis paralysis right now, if you have a reason that you're not doing the thing that you want to do and you're still in planning mode, then use a very simple tool. Let it [00:36:00] be that easy.
Figure out the next three steps. If you don't know what they are, your first step is to find out and then accomplish those three steps this week and then do that again next week. And I would love to hear how this is working for you. I would love to hear how your momentum and energy improves over time.
And I would love to hear what it is that you're working on and what your results are. Drop a comment below, get in touch with me. I'd love to be of service in any way that I can. Thank you for listening to another episode. I appreciate it and I'll see you next week. [00:37:00]