Webinars 1 - Intro

What is Geraldine's Private Podcast?

Geraldine's Private Podcast

Welcome to the webinars course.

Here's what I have to tell you.

I spent an entire year.

Actually, I would say the last two years,
trying to master webinars and learn how

to convert on webinars to a high degree.

So I went from, I think at my
first webinar I ever did, we made

about $40,000 off the webinar.

Our webinars now are
producing around $250,000.

I remember that first year when I
was doing webinars, webinars where

I would get on them, I would do
them and no one would buy, and they

would, I would only make money from
my sales sequence after the fact.

I remember that the only feedback
I was getting was just don't, you

can't talk about the how you're
giving too much of the how.

Don't give the how.

You gotta stop giving the how,
like you're, it's just too

much of the how, and I remember
thinking, but then what do I do?

What do you do if you
don't talk about the how?

It's so interesting because I never
talked about the how on consult.

, but when it came to teaching on a
webinar type experience, whether

it's a five day training or a
webinar, it felt so difficult.

Like it literally felt like rewiring
my brain or flip flopping my brain.

The only way that I can equivalate what
it felt like was when I learned to make

a lot of money selling one-on-one, and
then I had to learn how to make a lot

of money selling a low priced product.

Um, that was $2,000 to everyone.

It's like it's still selling.

, but it requires such different skill sets.

Even if you're a master at the two
K process and the five step process,

I wanna offer that webinars are a
little bit different and what you're

going to learn in this program.

If I were you, if it was me, Two years
ago, I would have paid, and I know

I say this a lot, but this really
feels so true with this webinar, with

this webinar's course, I would have
paid $25,000 just for this course.

I remember the only option was a
coach who has a webinars program

or a course, and it didn't resonate
with the way that I learned.

I really try, it didn't make any sense.

It was a, it was really tech.

He heavy, and so I wanna offer that.

If you're not tech-heavy like
me, you can still learn so much.

Course I've made it literally as
simple as possible because when you're

learning to do something new and sell
in a cert in a new way, you really want

your, you wanna eliminate learning.

Like you wanna only learn the
minimum possible to do the thing.

So for example, if you know how to
sell, then you wanna understand the

webinar format and you wanna learn how
to do the, the content of the webinar.

You don't wanna pile on top of that if you
don't have any idea how to use PowerPoint.

And you don't have any idea
how to make a slide, you don't

wanna layer those things on top.

So this course is specifically not going
to teach you the tech of PowerPoint

presentations and slides, but the actual
content of the webinar so that you can

figure out what's the best way for you.

It may not be with a
flip chart like me, you.

Be good at talking into the camera.

And so that might be how you do it, but
you wanna say, okay, what can I, I only

wanna learn one thing at a time, so let's
just start with the webinar content,

what I'm doing on the webinar, and then
I can branch out maybe into different

ways that I want to present the webinar.

Okay?

So here's what you're gonna learn.

You're gonna learn a
nine step sales process.

It is different than doing
a one-on-one sales call.

You're gonna find a lot of the things are
the same, however, There are things that

are different because you don't have that
one, one-on-one interaction and you're

not getting, you're not doing client
intake, you're presenting a client's

problem and their solution, they don't,
you don't get that instant gratification.

There's no discourse, there's no,
um, I dunno if discourse is the

right word, but there's no, um,
conversation that's happening.

You're not getting, um, input.

Maybe that's the word I was
thinking of or feedback.

You're not getting that, um,
when you're doing a webinar.

So there are gonna be a little bit.

Steps.

Um, but you're gonna see that the meat
and bones are very similar to the two

K foundational five step sales process.

Okay?

So I'm gonna actually go through each
one of these in this course on its

own, but I just wanted you to see what,
right now, what the nine steps are.

So you're gonna go through the
welcome, establishing a container.

You're gonna create value, which is
gonna be the bulk of your webinar.

Step four will be a very small moment, but
you're going to end the teaching portion.

You'll move into the selling portion.

You will always give them a very
direct, specific call to action.

Then you will create comfort to buy.

You will do a q and a recap.

And you can overcome objections.

I will say that this one you can do
during your q and a and recap, but we

will talk about that when we get to them
individually, why I have them listed out

separate and why you can do them together.

And then you're also going to
learn in this course how to prepare

for your webinar so that you.

Do the best.

On your webinar, you're gonna learn
marketing rules and mindset for webinars.

How to name your webinar, you're,
we're gonna talk about the email

sales sequence after the webinar,
tech dos and don'ts, sales dos and

don'ts, and how to sell dynamically.

And then after you master doing
live webinars, we're also gonna

talk about how to turn it.

Evergreen as we currently have two
evergreen funnels running and we're about

to launch our third, and this year we
will continue to add them and we'll talk

about the value of that as well and why
it's so important to learn webinars.

But first and I should say, but last first
before we dive in and last that we're

gonna talk about here in this intro is how
to do this course, how to do this program.

So here's how I ideally want you to.

I want you to go through the webinar
while putting together your own webinar.

Okay?

So you're gonna watch a video and you're
gonna work on putting yours together

as you go through the process, and then
you're gonna go back and you're gonna

make sure you have it all together.

Then you're gonna practice it, then
you're gonna actually do the webinar.

Then you're going to watch yourself
do the webinar and you're going to

evaluate yourself and take notes.

Then go back and rewatch any of
the of the lessons that you need.

Once you watched yourself and you
have your own feedback, you're

gonna go back and watch the parts
that you really need work on.

I would say when you're doing
your evaluation and then you're

choosing something to work on for
the next webinar, I would only work.

Any no more than three things at a
time, but it may even be just one

thing that you work on to improve.

You don't wanna do too many improvements
at once, or you will cause such a

chain reaction that you might get
yourself confused and be like, oh well.

That last webinar, I did that really
well and I needed to work on this.

This time I worked on all these things,
but I didn't do these really well.

So you wanna keep mo the bulk of
the webinar constant and work on

one small change at a time, or
if there's like a couple glaring

things and it feels easy, you can.

Implement those and then you wanna redo
that same webinar, and then you wanna

repeat this process three times, meaning
you wanna go through the course, put

together the webinar, do it, watch it,
give yourself feedback, do it again.

Changing one or two things
at a time, up to three.

Then you want to rewatch your
yourself, evaluate, rewatch the

modules you might need work on.

Do it again.

Okay.

But you wanna keep the same webinar
because you the, every time you

change the content of the webinar and
change what you're teaching and what

you're saying, you're thinking about.

And not what you're doing.

I want you to keep the webinar the same
and deliver it over and over and over

so you get really good at what you're
saying, so then you can focus on what

you're doing while you're delivering
your teaching and your selling.

You wanna keep that the same at least
a couple times, and I would repeat

that over and over and over, meaning.

I wouldn't do it maybe
more than three times.

Once you've done three times, maybe
create a new one and do that one three

times and then maybe create a new
one and do that three times, right?

Or two times.

But you wanna limit the amount of
content you're, you're creating.

So that you can improve on
your selling and your delivery.

Okay?

But you wanna stick with this, all right?

This isn't an overnight thing.

It is learning an entirely new
way to sell that will potentially

profit you and your business.

For years and years and years to come.

I want you to think about this course as,
as you paid 25 k for this course, and I

want you to imagine that it's capable of
giving you a return a hundred times over.

You are capable in the next two years
to also be making $250,000 for every

single webinar that you put together,
which is a pretty incredible thing.

Imagine doing five webinars in
one year and making a million

dollars just off of five webinar.

That is possible for you.

All right, let's dive into the course.