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A fun and accessible look into Hobart and Tasmanian Property with 4one4 Property Co. Real Estate Agents, Patrick Berry and John McGregor
Aaron Horne
Make a great first impression by looking after the front of your home. Yep.
Patrick Berry
And just get it looking polished. And easiest way to do that is to walk across to the other side of
the street, look back at your.
John McGregor
House to show you what's.
Unknown
Going on. I know you're listening to the property of the gods.
Aaron Horne
Welcome back to the property by your weekly engagement into real estate here in the Hobart
marketplace. If you had joined us beforehand, you would have been into your weekly update
about video games in the 1990s. But we are here talking real estate today. That is the topic of
discussion. John and Pat, unless you were to hit me with your favorite 1980s video game, I'm
actually getting started.
Patrick Berry
We should be doing two podcast the 10 minutes before that.
John McGregor
Really cool. Yeah yeah yeah.
Patrick Berry
And then the actual podcast can.
Aaron Horne
I say so last week we had Drew Evans on the show and I wasn't here for the interview. I set you
guys up and then had to run off to a baby scan. But editing the video together like the 10
minutes before the episode and the 10 minutes after were the best bits. Like it was a really good
episode, really great, everything that was happening in that.
Aaron Horne
But so almost like you've got your like, yeah, I'm a bit more relaxed. I can actually talk without
kind of being in like my DERRYN Hinch mode of being. Andrew Denton Makes.
Speaker 5
Sense. Yeah.
Patrick Berry
It's a behind the scenes coming soon.
Aaron Horne
We will probably be better. No, no, not better. It was still a great episode. Thanks for coming on.
It was heaps of fun and we thought we should reach out and get further adventures with Drew
Evans from Coffee Property. But listening to the festival is like Ryan, I like it. This stuff into it.
Yeah, yeah.
Speaker 5
So and I know even from his perspective too, like as a guest, you try to be on your best
behavior. I guess you want to get your best stuff out. But ironically, the more you relax, we just it
just flows naturally anyway.
Aaron Horne
Yeah, Yeah.
Speaker 5
The dude is full of good stuff.
Aaron Horne
Actually, it would be very funny to go, like, if I was just to get the record button without you guys
knowing for the 10 minutes beforehand.
John McGregor
How.
Aaron Horne
Long it would take you to get canceled.
Patrick Berry
Are you saying we're not appropriate?
Aaron Horne
I'll just say when the mikes are off and you know, we're talking things from our past or video
games or things like that. You know, anything could happen. Anything could come out. So I like
to.
Speaker 5
Think our listeners are open.
John McGregor
Minded.
Aaron Horne
We could have a real Trump moment. Let's speaking of Trump, actually, just this past week at
414, we had the TCC.
Speaker 5
I saw the personality.
Patrick Berry
I was really.
John McGregor
Interested When you joined somewhere.
Aaron Horne
In a runway at a runway, we had the yeah, there was training. This training, it's like, do you want
to kind of give us a rundown of, of what we did and let listeners know?
Patrick Berry
Yeah. So for anyone that doesn't know what we're talking about, we did training last Thursday
and we did disc training, which is like personality training. So most of the chamber participated
and we all had to fill out a questionnaire prior to attending the training. So is I think it was 85.
Aaron Horne
Pat 80 questions here in the.
Patrick Berry
You have to answer relatively fast. So the idea is not to really think too hard about the questions
just.
Aaron Horne
Yeah, well it's just kind of, you know, rank these words in the most importance to you, to the
least important. You kind of flip command and and end up with kind of a personality profile on
yourself and then.
Patrick Berry
Yeah, generates this report and it gives you a personality profile which is broken down into four
categories.
Aaron Horne
Yeah. So the this kind of stands for dominance, influence, steadiness or connection.
Conscientiousness.
Speaker 5
Conscientiousness.
Aaron Horne
Yeah, Yeah. What word? So yeah, and kind of each of those fit into a personality profile and in
the dominant one you might be able to guess. But Donald J. Trump was one of the key
examples that I used for that. So look, there are other ones. Arnold Schwarzenegger, one of
your heroes, was in that area, Judge Judy Oprah.
Aaron Horne
So it's not all that for a day.
Speaker 5
I think I think that a large part of those traits for The.
Patrick Berry
Fighter as well, I think, is if you look.
Aaron Horne
I've got to say this one, the Star Wars version is is Vader is. Yeah, I.
Patrick Berry
Think C-3PO is compliance.
John McGregor
Remember? Yeah.
Aaron Horne
Chewbacca for steadiness, Han Solo for influence. Yeah, actually. Are you guys happy to talk
about where you sit on the on this profile. Yeah yeah you're straight up Vader.
Patrick Berry
Now is influence The first time I followed by Vader.
Aaron Horne
Not bad. Not bad because.
Speaker 5
I think there's always the always the same but I had was influence and then continuing
conscientiousness Yeah so that veered more so into the what did it say. Here is a summary.
Yeah. Which is kind of straight analytical reserved precise private systematic which if I mean if
genomic, that doesn't make any sense at all. But when I think about what makes me feel
comfortable because there's so many other elements to it as well, which one of the my sub
profiles was that I'm very attuned to the environment around me, so also very attuned to the way
that people's emotions, how people feel.
Speaker 5
Yeah, so I see that in the social, but also in a messy environment that really affects me more
than I actually recognize.
Patrick Berry
I'm glad we counteract each other because my emotional intelligence was.
John McGregor
That, yeah.
Patrick Berry
When I need guidance.
John McGregor
Morally, just talk to you. Just we just bounce back. Will that front.
Aaron Horne
End look looks interesting. Yeah. Going across the board and kind of if you did like a scatter
graph of where everybody sat, there were Yeah. Areas where we had really high strengths and
then weaknesses in other spaces.
Patrick Berry
Oh okay.
Aaron Horne
I was just going to say like across the board, like, yeah, it's good to have people in every
category.
Patrick Berry
So we only had one person I believe, that fell into the category, the Donald Trump category,
which was our Mary, and he's coming to work this like when he has when he said this and he's
like typical day move. Pat. You know what I've done is what do you do? I might change my
ringtone, so I'll wake up to people applauding.
John McGregor
Absolutely.
Aaron Horne
I think it's like you're an absolute day is.
John McGregor
One.
Aaron Horne
Of the biggest days I've met.
Patrick Berry
So I that everybody now wake up.
John McGregor
To people cheering for me.
Aaron Horne
It's interesting because, yeah, he seemed to kind of be a bit miffed off when he read through his
profile thing and didn't seem to be fully on board. But I think by the end of the day, breaking it
down a bit more and.
Patrick Berry
Speaking, oh, like I read mine and Patrick needs more helping me, especially like it rerated, you
know, I Oh shit, I'm failing in everything. Yeah, Yeah. Then you discovered that there is like, with
this. There's no right.
Aaron Horne
Now.
Patrick Berry
It's just an outstanding how to work with other people. Once you know what they are.
Aaron Horne
Yeah, well, yeah.
Patrick Berry
That's interesting.
Aaron Horne
But even kind of as my brain was ticking over, I was like, I often think when I'm writing emails,
I'm like, Man, I sound like such a whiny little baby. Like, I'm just to.
John McGregor
Read all of that. No. Well, yeah, yeah, yeah. And.
Aaron Horne
And what I thought was, Oh, what if I could kind of write my email the way I write it and then
pump it through an eye or chatter, which I write like, please write this in the form of someone
who responds in a day.
Speaker 5
Yeah.
Aaron Horne
Or an eye or an essay. And then it would send it out and they would get the information I want
from their the best way that they receive the communication. Because I'm just like, Oh, if I didn't
write, like, I hope you're having a nice day at the start of the email, they're going to think this
about me.
Aaron Horne
I'm just like, Oh, that's such an easy thing to think. Yeah, it was really interesting. I had a really,
really good day, so thank you to I forgot a name from the take.
John McGregor
I couldn't get that. Yes.
Aaron Horne
Thanks to Matt for yeah, for running the course. It was really really interesting. A.K.A given us
an idea on on communication styles across our office and yeah, it's interesting. What were you.
I was, I was an S and and I so I.
Patrick Berry
Mean that is like make it I said.
John McGregor
Not good it's a good.
Aaron Horne
Bit about being on this side of the bed.
John McGregor
So we've been on vulnerable.
Aaron Horne
So we've talked about Trump but yeah if you if you want to know some eyes and some answers
in that space, we've got Robin Williams, there's Jim Carrey, Richard Branson, your Tom Hanks
as Hugh Jackman. So basically.
John McGregor
What do you think the goal has been? A lot of those?
Speaker 5
Well, one thing that I've found it interesting and we chatted about it a bit as well after, is it is that
it really is a good way of understanding how each other, everyone communicates. Oh yeah.
Because like the deal always gets the dominant side, always gets thrown under the bus a bit,
but it's direct, it's getting things done.
Speaker 5
Element like it's can we get to the point place And there's often this idea that all they're not that
okay it was no it's just when it moves through it quickly. Oh yeah and on the other scale you
could be received that as you're insensitive Jimmy. He's like, No, I really care about you, but I
don't have time to think about this.
Aaron Horne
Yeah, Yeah. And to get us to where we need to be, we need to hit this button and go. And if we
were all into saucy, even trying to, like, please everybody the whole time, it would not get done.
Yeah. Yes.
Speaker 5
So and I had just I recognized it with a client just recently where we're going to be acting as a
buyer's agent for him to find a commercial property. And he's just like Mike, we just get it done.
So he like, he's the kind of guy, the word he's he's bond So if he says he'll do it or makes a
promise like that, you never have to worry about.
Speaker 5
Yeah, but it's like, did you want to worry about a large agreement? Nana just sent me an email.
Same of the base terms. I'll say yes and exactly what it did, you know, because it just gets it
done. But the good thing is, you could trust him to the end of the earth, you know, because he's
got a good moral center that we got.
Aaron Horne
Yeah, well, as you saying that this is a really interesting thing for real estate, like your job is
people your job is communicating and working out the best way of kind of getting a message
from A to B through people. And you're meeting people across the gamut. So skilling yourselves
up in this space is got to be beneficial to be like, Oh, running this guy the other day and like,
man, like we were just on different wavelengths.
Aaron Horne
Like we just went, he did this like, oh, no, he just is a.
John McGregor
Nice excuse.
Patrick Berry
Me. It's definitely something to think about, especially when you're pitching the business. Yeah.
Like if your, like doing your own natural style. For me, being quiet to the point that may not be
what someone wants to know. Maybe they want me to listen about all the little ins and outs of
the property and, you know, take the time to really find out the back story.
Patrick Berry
But yeah, then you've got others that are very analytical and they just want the facts.
Aaron Horne
Yeah. Or like if I'm thinking about preparing marketing materials for certain agents, I can think of
the ones where it's like this. This will be ready tomorrow, don't worry. Like we can still hit the
button. No, no, no. All the T's and A's need to be dotted and sorted. That's right. So next time I
just remember. Don't even offer that as a thing to say.
Aaron Horne
So we ready? Smart. Yeah. Yeah, Very smart. Well, good. I don't need to give you the kind of
mental strain of being like. Oh, goodness. Like, what do I do about this? Like, we got this. We'll
just be ready tomorrow.
Speaker 5
And if you need my input, tell me exactly what you need me to do. Yeah, Yeah, I need this.
Okay.
Aaron Horne
So basically, we're excellent communicators now.
Patrick Berry
And then send it to John in multiple formats. So yeah, it's amazing.
John McGregor
Yes, actually, you do it through multiple people.
Aaron Horne
So yes, that's, that's been us for this last little period post that you had up to one system for
Baymax, it was state titles for a young.
Patrick Berry
Man who I went up to early on Saturday and Parker competed in the state titles, which you
know, does every year, that it's always fun to get away for the day. Yeah, yeah.
Aaron Horne
And the results were pretty positive.
John McGregor
Yeah, yeah, yeah. He won a while.
Patrick Berry
In the.
Aaron Horne
State where I was really awesome. That's really, really cool.
Patrick Berry
Yeah. Now he's pretty pumped. He took it pretty easy. So he's, you know, he's in a group where
he's quite fast, so he wasn't too stressed leading into it this year. Yeah, normally we have a lot of
mainland. Is it fly down, which makes it a little bit more challenging. But this year nobody from
the mainland flew down.
Aaron Horne
Okay.
Patrick Berry
Pretty relaxed on the day. Yeah. Yeah. Just get in and get it done and move on. Cool. But no, he
loved it. He loves getting away and racing wherever you can.
Aaron Horne
So that was up in Launceston. And the reason I wanted to bring us there was that I had a
Segway to lead us into a Launceston topic. So thanks for that, Parker, for being the state champ
up in Launceston, you've been able to let me talk about Ravenswood.
Speaker 5
Target rather overseas.
Aaron Horne
So looking this week, Affordable Homes Tasmania has put aside a 100 lot residential
subdivision plans for the beautiful suburb of Ravenswood up in Launceston at.
Patrick Berry
Aaron Horne
Yeah. So do you guys want to talk kind of to this and what this could mean for kind of social
housing and, and getting a bunch of people into homes here in Tassie.
Patrick Berry
Well the Tasmanian Government has been making promises to raise the amount of social
housing that's been constructed so that there is less strain on the rental market. Yeah, because
there is a lot of people looking for homes at the moment, but I don't know, I think we've spoken
about in the past they talk about a rental crisis, but it's more a affordability crisis.
Patrick Berry
Like, yeah, I think we have 20 homes available in our books currently at the moment. We have
very few applications coming through on them, but it's not because people don't need the
properties, they just can't afford what the private marketplaces ask. Yeah, well if you talk to
someone like Centacare, who we do a lot of work with and they've got waiting lists, we have
500,000 people sitting on them.
Patrick Berry
So this is what that's five.
Aaron Horne
Hundred thousand people.
Patrick Berry
John McGregor
Via double. That's yeah, that's the double the problems of wanting to live.
Aaron Horne
Yeah. That is a list.
Patrick Berry
But that's what's important about this is it's helping those families getting to properties. Yeah.
Helping raise that pressure which is really good. So they're saying 100 lots ranging in size from
500 square meters, 3 to 800 square meters. So like always trying to diversify between houses
and unit complexes.
Aaron Horne
And then I think there's also like 4421 square meters allocated for like parkland and, and, and
outdoor areas for people to just have a community. It's not just like plonk is a bunch of buildings.
Patrick Berry
That's it. And if anyone knows Launceston, they make some of the best parks in the entire state.
So who knows, maybe another cool park will be heading that way.
Aaron Horne
I got to say, I've been to like three newer parks here in Hobart in the last period and I've seen
that the. Yeah, not government and road.
Patrick Berry
Beyond the motorsport stadium.
Aaron Horne
Yeah. That one's getting pumped up. The one out of Goodwood like I know we've covered parks
before on this bad boy and as a father of two young growing boys, soon to be a another baby on
the way. Parks are a premium.
Speaker 5
Yeah, Yeah. It makes.
Aaron Horne
Sense. So yeah, shout out to all the park developers out there.
John McGregor
Go.
Speaker 5
I was a curious. I'd made a little not to ask you this part because the one thing that seemed
common against all the arguments across affordability right across Australia is the government
realistically just dropped the ball in producing enough housing. When when you look back in the
forties and fifties and even like throughout those constant developments around, you know,
government housing.
Speaker 5
Yeah. And the ones that sold off. So many and then just didn't replace it with building. So
unfortunately a lot of the demonization got put on the private sector spouses supposedly picking
up the slack. No, it was just really bad planning. But when I know you've been involved with a
bunch of them over the last year, ten, 15 years, but is it that they now change the way in which
the make up is broken up So there's not just all renting, it's some ownership as well?
Speaker 5
What kind of. Yeah, so I did that in.
Patrick Berry
Especially in Southern times they've been doing that. So the biggest issue of social housing and
why they started to sell a lot of them off was because they were building, you know, 1000 homes
in one area and making it all social housing. Yeah. So then like the demographic moving into the
area, there were arguments there were like less desirable outcomes.
Patrick Berry
Yep. And then that devalued the suburb as such. And so then certain suburbs got bad names.
An example would be Chigwell would be one of them. So then they started to sell cheap, well
off. And there are still some housing in the area, but a lot of it's privately owned now and slowly
that name is becoming more acceptable as a place to live.
Patrick Berry
So I think what I learned in my understanding from the sort of seventies and eighties is that, yes,
we need social housing, but we need to mix it in with private housing as well. Yeah, because
then you keep the overall quality of the suburb up and you're not left with little pockets of
rundown suburbs when nobody cares about the homes or where there's issues.
Patrick Berry
We have sort of police and things like that. So yeah, so it's definitely something that I know that
worked in southern towns and like they've been building social housing right in the center of
Hobart as an example.
Speaker 5
Yeah, yeah, yeah.
Patrick Berry
So we've got Elizabeth straight, I think it's got a giant complex and you know, there's right
through Hobart now it's sort of spreading social housing right across all suburbs rather than just
putting.
Speaker 5
One joint suburb and that's where they.
Aaron Horne
Yeah. I think even on the, on the out of clause rating based on this Ravenswood thing, it just
said something along the lines of oh, another slum or like slap slapping, another slum here isn't
going to fix anything. And it's like, yeah, look, you can kind of yeah a mess a large amount of
people and it could be a bad situation.
Aaron Horne
But yeah, if you're splitting everybody up and kind of What's this one about the ships, rising
ships and the rising.
Speaker 5
Tide lifts.
Aaron Horne
Off. Yeah. If you, if you've got the area gentrified into a bunch of different people from the
community all across the area. Yeah.
Patrick Berry
Like I think the key is community. So what Bridgewater's been doing really well over the last
couple of years is changing that community aspect and really trying to get the people that live
there to own the suburbs care about it like 24 karat. Yeah, they're massive out there and
keeping back syndicate is massive. They do things like Youth Week, they do community
markets and they have competitions going of best and yeah, yeah, paint your front door scheme
which seems silly but you know if you have a nice paint up fresh front door and fresh fence
along the front, it just creates a better look to the street.
Patrick Berry
Yeah. Yeah. So there's heaps of community type events happening out there that help bring
people together.
Aaron Horne
Yeah.
Patrick Berry
Yeah, definitely. And then that bridge what I once again come back to those dam parks. They've
got a great park out there which is drawing people into the area as well.
Aaron Horne
Patrick Berry
I think it's important to get people to take ownership of, of these properties. Yeah. Yeah. Them to
contribute back where they can because then that makes the, the overall experience way better.
Speaker 5
Then I think that if we could just produce as much social housing, I think we're lucky in this as a
country in a valley sense that we see housing a bit more as a right, I guess. Yeah. Whether
that's an argument or debate debate, depending on how you want to look at it. But I think that's
sort of the way our country's moved towards and the if I think a lot of the resentment comes
from the fact that a lot of people just get stuck in a really bad cycle of housing.
Speaker 5
And the thing is, you know, we'll just we've failed that sector when like our governments have
made promises after all these years, but we've just felt dramatically So I think, like you
mentioned, the goal Aslam's not going to fix the problem. I just think there's a real sense of
difference of the way we're going to we see that moving forward.
Speaker 5
Yeah. Than it used to be. But even like what we'd sold them the house in Maple Avenue
recently, and you look in the old title, every single one of them was director of housing. So that
whole street, you know, these old 1940s homes were all built by the director of housing back in
the day. Yeah, Yeah. And they're all known to be really good, solid, classic homes.
Speaker 5
So I think it's those kind of initiatives are really exciting.
Aaron Horne
Yeah. No look, it's really cool and it's kind of yet that idea of 100 new homes in in an area that
can be put people in in homes that don't have homes or a struggling yeah never a bad thing
definitely. Before we go any further, I gave you some homework two weeks ago I believe. Yeah.
Patrick Berry
And I totally got on.
Aaron Horne
I know you said.
John McGregor
I got this, man.
Aaron Horne
I got this. So if you were listening to links.
Patrick Berry
Back yet, I knew this would come.
John McGregor
Back from the day.
Aaron Horne
So John did his research maybe 5 minutes before and gave us heaps of info on top three tips
for sellers in spring and I flipped the lid on you. And I say.
Patrick Berry
Sellers or buyers. I thought I was looking at to buyers. I was.
Speaker 5
Buyers. Yeah.
Patrick Berry
Come, Aaron. What are you doing?
Aaron Horne
What am I doing? I'm trying. All right, I. I know when I'm wrong as a S or an O or whatever.
Patrick Berry
I supposed to be giving three top tips to sell it.
Aaron Horne
All right, so you have done some research. Now go.
Patrick Berry
Come on. It's. We can talk about that.
Aaron Horne
All right, Well, off the top of the dome, hit me with your straight up tips for sellers. I'm confused
now what a seller's.
Patrick Berry
Selling in spring.
Aaron Horne
Oh, yeah, I do remember that. Yet, John, the buyer's advocate. You're a salesman. He talked.
Patrick Berry
About it multiple times, but his presentation from Straight is the number one.
Aaron Horne
Number one thing.
Patrick Berry
And I don't think anyone could argue with that. It's going to look good from the street frontage.
Yep. And that's, you know, you're fresh cut lawns, your washed windows, your fence, you know,
if you picket fence, got a few pilings missing, fixing those little things. Yep. And most importantly,
a nice tidy letterbox.
Aaron Horne
Letterbox is important.
Patrick Berry
I think it is.
Aaron Horne
In this modern day and age where no labels aren't really that common. And, you know.
Patrick Berry
I've just sold some houses lately, and it's like you've got a rusty letterbox and someone's walking
up the front pathway. It's not a good, good look.
Aaron Horne
So the idea is that first impression of being like, if I can't even look after the letterbox, how are
they going to look after the home?
Speaker 5
You want to feel safe walking up and knocking on the front door and a well presented front.
Does that.
Patrick Berry
Yeah. So to me, that's the best thing you can do. All right.
Aaron Horne
So first impressions matter is kind of the first bit of it. Yeah. Make a great first impression by
looking after the front of your home. Yep.
Patrick Berry
And just get it looking polished. And easiest way to do that is to walk across to the other side of
the street. Look back at your house. You're the buyer looking at it because most times buyers
will drive past before they bring us. Yeah, because we put so much info in line, they have
everything to be able to go and have a look at it.
Patrick Berry
So I mean I prime example in the weekend, we're not in the market to buy at the moment, but
Grace in our office was buying a place and we happened to be in the suburb that she was
looking at. So we went for a little sticky. You know, I looked down the driveway to say what the
place looks like.
Patrick Berry
Yep. And you know, the first matters. Yeah. So I had this looks quite nice. I can see why this was
attracted to Grace. Yeah, so that's probably the most important thing, is to put yourself in the
buyer's shoes and see what it looks like to them.
Aaron Horne
I like it. I like it.
Patrick Berry
Second one.
Aaron Horne
And number two.
John McGregor
Marketing. Haha. Favorite topic? Yeah, tell me more.
Patrick Berry
You got to get a good photographer to start with. Yeah, but the photographer and the need to
work together because at the end of the day the agent knows what the best features are. The
agent knows what should be focused on, but they need the photographer to capture that
correctly. So I was actually radiant adequately last night. I said it would be.
Patrick Berry
You did? Yeah. Five tips for photographers. And I was looking through another one that I didn't
really think of that they had in this list was actually featuring like some of the appliances that I'm
making a point of inclusions that stay with the property. Yeah, yeah. So if you've got a high end
fridge that stays with the property, making sure that's present in the photos and like making a
point that that's part of the sale and they talked about photos of the community.
Patrick Berry
Like, I know some agents in Hobart do it where they'll have like five minute walk to the local
park, five minute walk to this shopping center, like just bringing in that community into the
marketing so people can start to.
Aaron Horne
Get an idea of what it would be like and how far is it from I guess with lots of the drone photos I
try and yeah, well there's a major center and it's that tricky. One of like, do you put like the arrow
pointing down. So yeah.
Patrick Berry
Northcote Yeah. So to me you can have photos but they have like just any photos may not be
the right photo. You've got to sell the story like I was at a property yesterday and there's no
dining table in the living area, but there's a big giant hallway. One should see it. Yeah, we were
talking to them like, you know, you've got beautiful furniture everywhere else, but you've got this
big void of nothing we'd be suggesting.
Patrick Berry
We put in a digital dining table there.
Aaron Horne
So yeah. Which we might have talked about last time. But yeah, there was a one with a giant
dining table Taking up this huge space was like, this was shrunk down and you put a couch
there and a smaller table. It would make the area look larger, more appealing, and kind of
You've got two living areas this way.
Patrick Berry
Absolutely. The beauty of digital furniture mixing with real furniture is it blends quite nicely,
actually almost blends better than when you've just got an empty room full of digital.
Aaron Horne
Yeah, yeah. No, I can't.
Patrick Berry
So they're the key things, I think when you think about marketing is like everyone can say I will
get a professional photographer in, but I think when you're talking to an agent, make sure they
understand the message that they've got to pass on to that photographer.
Aaron Horne
Patrick Berry
Yeah, some agents will just say, ring up the photographer and say, go photograph this property.
But I think you need to be able to make sure that your agent understands what's important to
you in those photos so they can pass that on to the marketing.
Aaron Horne
Well, yeah, I guess an example with that is recently Marilyn had the one that I was talking about
where the owner had spray painted the grass in an area, a grain to make it make it more
appealing and that a fire pit down in the in the bottom corner and talking to the owner and
Marilyn at the same time she'd mentioned on I we're taking that with us like that you know one
of those ones with like the rocks and like it was beautiful was like a birthday present for the
partner.
Aaron Horne
So I did get a photo of it, I edited it, and then I said to Marilyn, I don't think we should include
this one. Based on the conversation that was had with the owner prior to Happy to put it in. I
think the discussion with Marilyn that said, we could put in fire into the fireplace digitally. Yep.
And she said, How do you do that?
Aaron Horne
And I said, Oh, I thought after our discussion, you know, maybe not including it all. Yeah, that's a
great idea. I didn't think of that. Yes, we probably don't need to focus on that in this because it's
not.
Patrick Berry
Part of the.
Aaron Horne
Property.
Patrick Berry
So yeah, that to me is the next big step. I guess if you're thinking about selling at the moment.
Yeah. That you want to make sure that the 2025 photos or ten photos that they put up are the
right photos. Yes. Sell the story the best. Yeah. Yeah. Because I don't think a huge amount of
people read text anymore.
Patrick Berry
And I know for a fact because I'll put in information in the text and then people will email me and
say, How big is the bloke and what it's written in the text.
Aaron Horne
They might not be a D person or an S person, they might be an I or a C or A. So you've got to
remember all this money.
Patrick Berry
This is why it's important to make sure you capture it in the photos that I got to worry about
covering all bases. So to me that's, that's important. Yeah. And my third tip is to make sure you
work with an agent that you feel comfortable with. But I think any agent can sell a house in a
market or especially in a booming market.
Patrick Berry
We're probably not quite in a booming market at the moment. So it's probably, probably
important to make sure you I guess, Joe, with the agent you choose to move forward with. Yeah,
yeah. You've got to have an open relationship with them. You've got to be comfortable with them
telling you what you don't want to hear and you'll pick that up just by interviewing a couple.
Patrick Berry
You'll know which ones you feel more comfortable chatting around.
Aaron Horne
Well, here we go.
John McGregor
Both of those.
Aaron Horne
Things that I collect. Yeah. If you got all the personality stuff. Yeah, you might think that the
friendliest and nicest agent and the person that you get along with, like your friend is the best
person to sell your house. But that might not be the case. It might be the opposite. Might be this
hard edged guy who's just going to tell you like, boom, boom, boom, this is what you need to
know.
Patrick Berry
Well, we spoke about that in the training. Like there's no point going to somebody in the office
that, you know, is the same style, just profile as you because they're just going to agree with
you. Yeah, I'm going to go find that polar opposite to be able to, you know, get a different story.
Yes. And the more I thought about it is I did it unwillingly knowing that that's what I was doing,
because quite often I'll come up with an idea and I'll go and ask John and he'll have.
Aaron Horne
A completely different point of view.
Patrick Berry
And sometimes I don't like those. I sort of like.
John McGregor
You said, so, which is probably 80% of the time.
Patrick Berry
But a reflection. Now I realize how important that is because it's just looking at it through a
different set of eyes and it identifies issues that I didn't think.
Aaron Horne
Of as that feedback loop thing where you can get trapped in if you're only looking up information
in the same spot. Yeah, and it's the way that you can say, Oh, these fake news kind of
conspiracy theorists, they like if we just stay in our little bubble of this is the this is the way the
world is. Yeah, you're going to keep getting the same feedback.
Patrick Berry
Yes. Anyone that wants to sign up with me, I'm happy to provide you Monday's profile.
John McGregor
To arriving so that you can see if we're a good fit. I thought.
Aaron Horne
Of this. I was like, if you were kind of trying to work on a like, could you provide the test to
somebody and say, Look, I might not be the right agent for you, but this guy might be and it
might be like a battle between you and John to be like, Look, we both could sell your house, but
you're probably going to have a better experience with.
Patrick Berry
The raw data of our reports. You're better suited to.
John McGregor
John. It would be interesting to find it. So yeah.
Aaron Horne
It's something to think about.
Patrick Berry
Yeah. To me that's very important is to know who's going to best work for you in your scenario.
Speaker 5
I went dad part when he did the training. He will often say everyone says they want an honest
agent until they get one.
John McGregor
Mm hmm.
Patrick Berry
It's 100% true that if you think about it, because, like, the amount of times I'll win business, and
then when I have to go have the hard conversation with them, they basically will accuse me of
lying or that I misled them. And I'm like, No, no, that's not how this. But that's how I've learned to
keep quite detailed notes so that at a later stage when someone says, You said this, I might
know I agreed with what you said and said we would try that.
Patrick Berry
Yeah, yeah. But then that gets built into. I said that that would work. Yeah. Yeah. So I quiet and
I'm shaming you all the time. You take a detailed notes now so that later down the track.
Speaker 5
Well luckily the you've got a really nice client for probably selling Glenorchy and the, you know
with the appraisal price which said look I think it was 45, 55, 75 and it will look based on what
you want to drive, happy to have a crack at that at the higher end and we're going to steer away
from a buy, we're just going to do a fixed price.
Speaker 5
So the market knows where you're at. Fully understanding that, look, this is our advice. Are you
comfortable? This is the strategy. You're going to be talking about this in 21 days. If nothing
happens and we've kept all the, you know, the statistics, all the numbers. And then on that
phone, when we had the break, they knew what was coming.
Speaker 5
And on the email, just really like conversation and followed up in writing this to say, here's the
you know, here's the range of our original advice that we all agreed to. And now we're going to
be here's the three step scenarios and now we're in, you know, scenario number three. So now
the new advice is to adjust, like, yep, got to have it done.
Speaker 5
And is that constant communication through multiple ways that I could get the message? Yeah,
not everyone's going to be receptive in that way, but there was never me. There was never an
argument between all of us that were pointing towards a process.
Patrick Berry
Yes, definitely important to document that process, I guess, because too many times I learned
early in my career is that that exact scenario. But I didn't have the evidence to back it up. And
then when I go to have that conversation, they're like, But you agree that we would get 800,000
Florida wrong? Actually, I didn't. My price was this.
Patrick Berry
Yeah. Yeah. So yeah, it's.
Speaker 5
And it's frustrating too because obviously we you never want to have to sit there and be
defensive situation but we all get defensive if we feel like we're being attacked and being wrong.
And ultimately and that's where a relationship can quickly sour. So it's trying to find a way of
getting, you know, how do we get through each other's brain to hear the message we need to?
Speaker 5
Because often we'll all get defensive in those situations, you know, And as agents, I guess we
try and take some responsibility of helping our clients see a parcel.
Patrick Berry
Yeah, definitely. Well, they're my three tip line right?
John McGregor
How many fingers?
Aaron Horne
Three tips with great tips. And Pat, you.
Speaker 5
Can even do it with that because.
John McGregor
Sometimes just.
Aaron Horne
I would have thought we were all within. What are the key takeaways from today? Yeah, well the
hotels where things in their Star Wars characters and houses would arrive is what will sell and in
without waving as.
John McGregor
You.
John McGregor
Hear the hot takes.
Aaron Horne
Thanks for joining us on the property pod. If you didn't listen to last week's episode with Drew,
jump back and have a listen to that. The week before that was John selling his buyers tips. Well,
I've got that backwards in my head every time.
Patrick Berry
I've no idea.
Aaron Horne
Anyway, that's what they were. We've got plenty of fine episodes coming up in the next few
weeks. Stick with us for the property potlucks share. Subscribe to all those things.
Patrick Berry
Thank you very much.
John McGregor
By You have been listening to the property both recorded and edited by Foreman for Media
House in.
Aaron Horne
Conjunction with full and full Property Code.
Patrick Berry
This podcast is general information only and the thoughts of views expressed is the opinion of
our panel. And listeners should always then use their own investigation into any topic we
discuss to ensure they fully understand their own situation.
John McGregor
It does not constitute and should not be relied on as purchasing, selling, financial or investment
advice or recommendations expressed or implied, and it should not be used as an invitation to
take up any agent or investment services. No investment decision or activity should be
undertaken on the basis of this information without first taking qualified and professional advice.