Subscribe
Share
Share
Embed
4 Freaky Fast Friday Wins in 5 minutes!
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go.
Win number one, something to try.
Online meetings are happening
all of the time now.
You probably get more online
meeting invites than you ever
have in the history of working.
Most of those come with a
zoom link or a Google hangout.
And while zoom and Google are great
options, they do require an account
and the software that goes with them.
You might want to check out pop space.
It's online meetings done free.
Instant and secure.
And it's a very intriguing option.
It does require a little
setup on your end.
But once it's set up on a server,
meetings happen in the browser
and there is no special software.
And the actual meeting
canvas is customizable.
You can add documents, images, notes,
and more to the shared canvas space.
Move them wherever you want.
And let others do the same.
I would encourage you to check it out
it's a very interesting zoom alternative
and again it's free and requires no
software for those you host meetings with
Win number two, something
a client recently asked.
A client recently asked for
help nailing down the purpose
of her personal brand business.
And now this is such a common
challenge that I've often done
some free training around this,
and I'll probably do that again.
So make sure you check the show notes and
sign up for free masterclass training.
I asked her to take a walk
and consider this question
and then record her thoughts.
What am I unwilling to
compromise in my business?
And why?
What that helps her do is to know
of the various priorities that she
has for her personal brand business,
which one outranks the others.
And that helps to surface what she really
wants her personal brand business to be
about Because while It could be about
many different Things there's likely one.
one thing that she's
Unwilling to compromise on
And that's what she needs to
build her business and personal
We'll Brand around Win number
three, something to think about.
Creating something means you
almost always get it wrong.
Because the hard work of creating,
it usually blinds you to the
different, hard work of optimizing it.
Those of us in the personal brand
space, often love to create new
things, new frameworks, new tools, new
tactics, new takes on an old problem.
But that also means we can easily
become enamored with what we create.
We're vested and sometimes we're blind.
We need more humility and less
hubris to not just create it.
But to do the hard work of optimizing it.
Win number four, something personal.
I've done a lot of free online training
over the last eight or nine months.
And I'll have another
one coming before long.
And for now I've chosen to ditch
the typical zoom webinar approach.
I'm going straight for the zoom
meeting in the zoom meeting approach.
You see me and I see you, you
know, kind of like we're humans
.
Yes.
It's far messier to hold a zoom meeting
than a webinar for this training.
But I'm okay with that.
And here's why.
On a zoom webinar, it keeps
you the attendee hidden
behind the virtual curtain.
I can't see you.
Number two that makes it far less
personal and I'm a personal brand.
So that doesn't make sense to me.
And number three.
The zoom webinar approach,
which puts me in the spotlight.
And I can't see any of you,
it's just not in line with my
life giving brand manifesto.
I'll put a link to that in the show notes.
I'm curious from your perspective.
Which do you prefer?
Do you prefer the one way webinar
where you can't be seen and you can.
Interact or not interact, or do
you prefer an interactive zoom
where we actually get to see each
other and engage with one another?
I'd love to know what you prefer.
Thanks for joining me on this
episode of the brand ed bullet.
Good news.
You don't have to scroll through the show
notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email
list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on apple
podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram
and share which when was your
favorite from this episode.
Have a great weekend and go
and build a life giving- brand.