The Healthy Enterprise

In this milestone 50th episode of The Healthy Enterprise, Bullzeye CEO Meghna Deshraj shares the personal journey behind building a business rooted in intention, resilience, and alignment. From leaving a stable corporate path to becoming an entrepreneur, angel investor, and global growth strategist, Meghna reflects on how marketing, healthcare, and human-centered partnership have shaped her leadership. She explains why real growth isn’t driven by louder campaigns, but by clarity, adaptation, and staying close to the people you serve. Her story captures what it truly means to be a modern growth partner—walking shoulder to shoulder with founders, helping them navigate complexity, and championing bold, meaningful progress, especially for women in business.

Chapters:
00:00 Celebrating Milestones: The 50th Episode
02:05 Meghna's Journey: From Corporate to Entrepreneur
05:47 The Evolution of Marketing: A Unique Approach
12:00 Healthcare: A Personal Connection and Professional Focus
18:06 Global Growth: Expanding Bullzeye's Reach
24:01 The Healthy Enterprise Podcast: Bridging Gaps in Healthcare
30:07 Investing in the Future: Meghna's Role as an Angel Investor
35:48 Overcoming Challenges: The Power of Adaptation
41:59 Final Thoughts: Embracing Change and Growth

Guest Information:
  • Guest's Name: Meghna Deshraj 
  • Guest's Title/Position:  Founder & CEO
  • Guest's Linkedin: https://www.linkedin.com/in/meghna-deshraj/
  • Company / Affiliation: Bullzeye Global Growth Partners  https://bullzeyeglobal.com/
  • Guest's Bio:  Meghna Deshraj is the Founder & CEO of Bullzeye Global Growth Partners, a strategic consultancy that helps businesses scale sustainably and profitably. With a background spanning corporate strategy, IT, finance, and process optimization, she combines analytical rigor with creative execution to drive measurable results. Under her leadership, Bullzeye has generated over $580M in annual growth and more than $1B in client revenue, guiding organizations through large-scale integrations, business transformations, and organizational change initiatives. A Certified Six Sigma Black Belt, Meghna’s superpower lies in strategic marketing and growth consulting, helping businesses grow through innovation, efficiency, and strong, trusted partnerships.

Takeaways:
-Meghna Deshraj is the CEO and founder of Bullzeye Global Growth Partners.
-She transitioned from a corporate career to entrepreneurship through her passion for marketing.
-Marketing is essential for every business, regardless of product quality.
-A unique approach to marketing involves understanding client goals and needs.
-Healthcare is a personal passion for Meghna, influenced by her family's background.
-Global growth for Bullzeye was driven by client demand in international markets.
-The Healthy Enterprise Podcast aims to bridge gaps in healthcare knowledge.
-Meghna has been an angel investor for over 15 years, focusing on healthcare innovations.
-Adapting and evolving are crucial for overcoming challenges in business.
-Women should take bold steps and not let setbacks hold them back.

The Healthy Enterprise Podcast is produced by Bullzeye Global Growth Partners  https://bullzeyeglobal.com/

Creators and Guests

Host
Heath Fletcher
With over 30 years in creative marketing and visual storytelling, I’ve built a career on turning ideas into impact. From brand transformation to media production, podcast development, and outreach strategies, I craft compelling narratives that don’t just capture attention—they accelerate growth and drive measurable results.
Producer
Meghna Deshraj
Meghna Deshraj is the CEO and Founder of Bullzeye Growth Partners, a strategic consultancy that helps businesses scale sustainably and profitably. With a background spanning corporate strategy, IT, finance, and process optimization, she combines analytical rigor with creative execution to drive measurable results. Under her leadership, Bullzeye has generated over $580M in annual growth and more than $1B in client revenue, guiding organizations through large-scale integrations, business transformations, and organizational change initiatives. A Certified Six Sigma Black Belt, Meghna’s superpower lies in strategic marketing and growth consulting, helping businesses grow through innovation, efficiency, and strong, trusted partnerships.

What is The Healthy Enterprise?

Join host Heath Fletcher on The Healthy Enterprise as he explores how healthcare leaders and innovators are transforming the industry from the inside out. Whether you’re a provider, tech entrepreneur, marketing strategist, or industry executive, these conversations deliver actionable strategies, innovative solutions, and human-centered insights to help you grow, lead, and make a lasting impact.

Created and Produced by Bullzeye Global Growth Partners — Let’s build it together!

Heath Fletcher (00:13)
Hello there, welcome to the Healthy Enterprise Podcast. This is a very special episode. It's our 50th. That's right, number 50. And so if you're here for the first time, welcome. You've come to a very exciting episode. And if you're back for more, well, I really appreciate you returning for another listen. My guest today is Meghna Deshraj She is the CEO and founder of Bullzeye Global Growth Partners, which also means she's the producer of the Healthy Enterprise Podcast.

With a background in corporate strategy, finance, technology, and marketing, she combines data-driven strategy with creative execution. Her leadership has fueled over 1 billion in direct client revenues, making Bullzeye a trusted partner for sustainable, high-impact growth. I'd like to welcome Meghna Deshraaj.

Meghna, thank you for joining me today for this episode. I know you're looking forward to doing this. So thank you for your time today. I'm looking forward to our conversation.

Meghna Deshraj (01:17)
Thank you a bit. Thank you for having me.

Heath Fletcher (01:20)
Very welcome. Well, why don't you start with a little bit of an introduction of yourself to listeners about who you are and what you're currently doing right now with the company that you are the CEO of.

Meghna Deshraj (01:37)
All right, so I'm Meghna Deshraj. I'm the CEO and founder of Bullzeye Global Growth Partners. What we really do is, as the name says, we partner up with the companies and help them grow. ⁓ Our superpower is marketing. That's how we started, but now we are evolving and we have always been growth partners, but now we are kind of sort of rebranding it to really call ourselves growth partners.

That's a little bit about me and the company.

Heath Fletcher (02:08)
So when you, how long ago did you actually get into the marketing space? Cause you've done quite a variety of things. You're also an entrepreneur. You have had several companies under your belt over the, over the years, but then you actually really moved into marketing.

as a priority company. So what was your inspiration for doing that?

Meghna Deshraj (02:32)
So, okay, going back in the history, I mean, 20 years ago, I can't believe it's been 20 years.

Heath Fletcher (02:41)
20 years. Yep. Yeah, those by fast the days go by slow, but the years go by fast. Yes

Meghna Deshraj (02:47)
I agree. I came to US ⁓ on a work visa, so I was not allowed to be an entrepreneur because of the limitations. ⁓ I love to write. So I started writing and created a blog on the site and it's not considered a separate business, but it got a lot of traction. So I had a huge following, numbers, revenue, all of those good stuff.

So people started asking me, what do you do? How do you do? So I started coaching, mentoring, helping people with SEO. I didn't know what SEO was until I started like people asking me, I started doing research and I had to do it for my own blog. So that's how it started that blog still exists. But then, you know, when I was not bound by my corporate

Heath Fletcher (03:23)
⁓ interesting.

Meghna Deshraj (03:44)
stuff and I quit my corporate job, I completely shifted to marketing space because that's what I was helping on the side for a very long time. So that's one part of my business and how I got into marketing.

Heath Fletcher (03:58)
That's interesting. that was your, it was your entrepreneurial, entrepreneurial venture that kind of forced you into kind of doing your own marketing and learning how to do that. And that's kind of where you caught the bug and, took it from there. But prior to that, you were mentioning you've, were existing in the corporate world. So you had your taste on that of that as well, right?

Meghna Deshraj (04:19)
Consulting. I was consulting for a long time for like multiple industries like healthcare. I was in audit like, you know, I'm a degree, I'm an auditor. accounting was there in my blood or auditing, you know, going in consulting businesses on the finance processes. That was kind of like my bread and butter, but I was into costing. I went to the shop floor too. So I have the experience into

Heath Fletcher (04:34)
Right.

Meghna Deshraj (04:48)
seeing different industry from a very different perspective, auditing and then basically telling them how it needs to be done to be more efficient. And then my corporate job was into like data and then as well as process efficiency and functional efficiency. So those are the things that I did in my corporate world, which helped me in my marketing side too, because when we work with businesses, you need that experience of like, okay.

Heath Fletcher (05:05)
Hmm.

Meghna Deshraj (05:17)
What authority do you have to tell me how it needs to be done? How does that come to you? Right. That came to me because as I said, like when I was consulting for Accenture, for Infosys and a couple of other companies, I get to experience those things firsthand. When I started my auditing work, I was sitting in a very small basement office with everybody like almost 20 years older than me and telling me what to do.

Heath Fletcher (05:20)
Mm-hmm.

Meghna Deshraj (05:47)
And all my work was to basically follow what they do and tell them what they're doing or doing wrong or giving my perspective as a third person. So I did that for a long time. So, you know, that gave me exposure to multiple industries. And that's what I kind of bring to my clients. And with marketing, I've worked with every type of business. I've worked with cleaning service company, painting companies, ⁓ companies that

does like great innovations in biotech, right? Or take any industry. So I've worked with all variety of industries all my life. So that's what I bring to my company.

Heath Fletcher (06:28)
Interesting. So you bring a lot ⁓ of varied experiences, having sat at different ends of the table, ⁓ being involved deeply rooted into company operations and finance. And that does give you a really unique perspective when you come at a company for marketing, because especially now in these days, marketing touches almost every department in companies now, doesn't it? Exactly. ⁓

It plays a role and it has a, ⁓ comes to mind on everybody's desk ⁓ at the executive level, doesn't it?

Meghna Deshraj (07:08)
Yeah. Yeah. I mean, if you don't think about marketing for your business, then you're missing out. If you think that I don't need my, my product is so good that I don't need marketing, then you're being naive, right? Because you need to get the work out. And when I was interviewing companies to market my blog, nobody was telling me how to market my blog. They were telling me how it's done. So

My problem was they were giving me a solution that they give to everybody. It was very cookie cutter solution. And it didn't work for me. What worked for me was my unique perspective on it. So when we work with our clients, we're not bringing them cookie cutter solution. If you come to me as a client and say, can you run ads for me? I'm going to tell you, yesterday somebody texted me, can you run TikTok ad for my business? I'm like, that's a very silly idea.

people you are selling your service are not sitting in TikTok. Nobody can afford your $20,000 worth of surgery and finding you on TikTok, right? That's not where your audience sit. If you want a marketing company, marketing company will say, yeah, sure, let's do it. Let's run 30,000 worth of apps.

Heath Fletcher (08:26)
Yeah, we'll take your money, we'll do the activity. But you were actually ⁓ honest and said, I'm not going to do that for you because I don't think that's what you should be doing.

Meghna Deshraj (08:37)
Yeah. I mean, you can find some other company. I told him like he was very hell bent on saying, okay, let's find a comp. Let's, let's figure it out. Let's do tick tock. Let's make it work. I'm like, it cannot work and it's not going to work. And that is going to be an expensive mistake. So as a growth partner, we help our partners make right decision. It's my responsibility to tell them that this is a very silly idea. So.

That's kind of like a different spin on how we do marketing. don't, yes, we do marketing, but we do with the strategy and we tell them what is right, what's wrong.

Heath Fletcher (09:17)
Has that been your experience that you find that people come to hire you or hire your agency ⁓ previously and they're telling you what they want. is that, that's kind of the habit of the agency world. It's like, well, what would you like? We'll do it for you. And they come and they ask, well, I want to do TikTok or I want to do this, or I think we need to expand on this. And they're really just basically picking off a

off a menu and saying I want one of these and two of those and four of those and go.

Meghna Deshraj (09:50)
Yeah. So usually what they do is like, go on Google and say, how do you market a company? And they will say, run tick tock ad, run this ad, run this ad. And then they will come to you as a vendor. And, you know, essentially the mindset of a vendor is you go to the vendor and tell them what you need and then when they will do it. But when they come to me and they say, Hey, I run ⁓ a shop for Osempic and I want to run a LinkedIn ad. I'll say.

If I am buying a fat loss medication, I'm not scrolling on your ad on LinkedIn.

So sit down, tell me what is your end goal. Let's figure those things out and then we'll tell you the right strategy. Because if you think I'm a vendor and I should just run the LinkedIn ad, sorry, I'm not the right company for you.

Heath Fletcher (10:47)
Right. You're almost doing a disservice by doing it that way. Whereas you're talking about understanding their company, where they want to go, what their goals are, which are unique in every company. mean, sure, everybody wants to sell more. I mean, that's everyone's goal. Grain more revenue, sell more. That's no secret. But it's also each business owner has their own sort of personal slash professional goals that they have, right? Maybe they want

to exit the business and sell it in five years, or maybe they want to expand and have 10 locations. Understanding those details is how you make marketing decisions, right? And it's how you decide whether you're gonna do that ad or that video or that billboard is determined depending on where the business is at now today and where they want to be five years from

Meghna Deshraj (11:45)
Correct. And then giving them like, being a responsible partner by building those trust. Like if you say yes for everything that they are asking, you're essentially wasting their money and time. You're just building your revenue stream. Yes, I want to build revenue stream because I need to pay my people. But at the same time, I cannot do a disservice to my client by telling them, go ahead, let's do whatever you want.

Heath Fletcher (12:00)
Right.

Meghna Deshraj (12:13)
If you're my partner, I would tell you that's such a stupid idea. Don't do it. So yes, I tell businesses to go away. Come back to me when you are ready.

Heath Fletcher (12:27)
wow, see that's cool. Yeah.

Meghna Deshraj (12:29)
Yeah, because if you're not ready to listen to me, then you and I are not a partner. So that needs to happen.

Heath Fletcher (12:37)
Yeah, people aren't prepared. They want your expertise. I mean that and you have decades of experience working with companies inside companies, helping them in various aspects of business development. And now you've made that shift, that focus into marketing and now you're able to apply all that information that you have and give people the answers maybe they don't want to hear. They don't want to hear. Right? Because sometimes you got to tell them something that they don't want to hear. Like maybe

Maybe the owner of the CEO designed the logo and it's garbage and you're telling them your logo is garbage. No, nothing personal, but it's terrible. And then you can take it personal, but you know that that's just it. You got to have some hard conversations.

Meghna Deshraj (13:14)
I don't know.

It needs to make sense. It needs to make sense and it needs to align for their vision after like what they want to do after five years. Like you said, they probably want to take an exit and they want to take an exit by spend money on running ads, work on honing your product. So it's good enough that you can take an exit. So there are different aspects for it and I don't work for companies who do not see what their vision is. They're doing things just for the heck of doing.

So the business without a purpose or making an impact ⁓ makes no sense. You're not, you're bound to fail. You would not grow.

Heath Fletcher (14:00)
No.

Now there's an industry that you've been sort of, you seem to come back to time and again, and that's the healthcare industry. You spent quite a bit of time in that yourself, you even had your own ⁓ business in that industry, correct?

Meghna Deshraj (14:21)
Yes, yes. So I come from my mom's side. Everybody's a doctor.

Heath Fletcher (14:29)
Really? Wow. No pressure. No pressure there.

Meghna Deshraj (14:34)
They wanted me to be a doctor, but I am, I'm not meant to be a doctor, but I have at most respect for people who work in healthcare because I think that is a very noble profession next to being a God, right? Somebody's life depends on you. So, so for me, I have that personal side where when I go back home, everybody's a doctor, they speak a different language. On my father's side, everybody is in business or real estate. So.

I have a mix of both and I have to negotiate on both sides. So I'm good with negotiating as well. So that's me. So that's my healthcare side. I like that industry because in my opinion, if you crack the right code in healthcare, people will never stop getting sick. People will never stop going and getting a solution for their problem. And that's a problem you need a solution for.

Heath Fletcher (15:11)
Thanks

Meghna Deshraj (15:33)
So for me, that is a very good industry and that's why I'm so much inclined into it. And then there has been like personal cases where I've seen people like my mom, one of my friend passed away this year. So I see how much damage it can make if you don't have access to good healthcare. So, you know, I do wanna focus my company and myself and my portion of my time to make.

some sort of difference. I cannot be a doctor, right? If I cannot be a doctor, the only way I can make a difference is by making sure their words get out. And that's what I helped them do.

Heath Fletcher (16:15)
That's cool. That's an interesting personal connection there with health and medicine. That's interesting. Yeah, that would have an influence on how you see things ⁓ in your role in operating the businesses you had. In fact, you've even done a franchise in the health industry, didn't you?

Meghna Deshraj (16:37)
I am working on building one, yes. And I do kind of, sometimes if my client make wrong decision, I do come out to them as like, okay, it impacts me personally. know, if one wrong decision can impact me personally down the line, like or somebody I love. So my personal motivation comes out too, right? I can fight with them on that aspect if they're making wrong decision or if they're not making enough decisions.

Heath Fletcher (16:39)
Yeah. Yeah.

Meghna Deshraj (17:07)
So yes, I get personally affected, ⁓ get personally attached. started working on a plan for, cannot say the complete plan or the name yet, but yes, ⁓ I am trying to get the word out and create a franchise chain for a company that is gonna make a big difference on a lot of things.

Heath Fletcher (17:31)
Exciting, exciting, very exciting. It doesn't sound like you sit still for very long.

Meghna Deshraj (17:38)
⁓ I know this is my full set of coffee

Heath Fletcher (17:48)
That's your fuel. Yeah, I can relate. you and let's go back to ⁓ the moment that when you said, I'm going to start a marketing agency. ⁓ How long ago was that?

Meghna Deshraj (18:06)
I think 2014 is when I registered my company as a marketing company. Didn't officially do anything under that brand name. I rebranded. It was called Mamabi. ⁓

Heath Fletcher (18:23)
That was the blog.

Meghna Deshraj (18:25)
a

blog but I started the blog as a marketing company. But the only thing that I was doing was just the blogging part. But then, as I said, like a lot of people started reaching out to me because they wanted to replicate the success of the blog because of million subscribers and they can make heavy traffic blog. Somebody even actually created a reality TV. It's mama be TV. It's not much. I just want to say that.

Heath Fletcher (18:29)
Right.

Meghna Deshraj (18:54)
but my brand was registered way back. So I started giving those mentoring on the side and the revenue started building, building, building to the point where I said, okay, this can become something full-time.

Heath Fletcher (19:10)
You found another thing that you can counsel people on and help them.

Meghna Deshraj (19:14)
Yeah, so Mama Bee still exists. Mama Bee LLC still exists. We still have business that is running under Mama Bee, but I kind of split that business into pure marketing. December, 2023 is when I say, okay, I'm going to rename the marketing piece of Mama Bee to Bullzeye because a lot of my...

male client were upset that it's called Mama Bee. It's like something women oriented and they didn't want their wives to know that they are listening to another woman. Just kidding. But yeah, so I kind of rebranded in 2023 December and first December 2024 we had this Boozai media marketing company launched and now we're rebranding again to Boozai Global Growth Partners.

Heath Fletcher (20:08)
Okay, cool. now you also, so when this decision, so you had, picked up this momentum and Bullzeye media marketing was rolling along and, you were seeing considerable growth in that area. And then what inspired you to go global? Like what, what was your vision? What is your vision? What did you see for, for Bullzeye at that time when you thought I'm going global?

Meghna Deshraj (20:36)
it was not really because of a vision. It was because I had a client that was in UK. It was a very big hospital that we were doing website development and marketing services for and PR. So I had to register the company in UK and then, ⁓ and then for my corporate job, I set up a center, like a service shared service center in India for cost arbitrage.

So for me, I always wanted to have like a company as big as the company I was working for, which is a $68 billion company, we're not there yet, but you it was a good goal for me to have. So for cost arbitrage, getting global clients, under Mama Bee, I had a lot of clients in Australia, UK. So we were kind of catering to everybody. you know.

Heath Fletcher (21:19)
Right.

Meghna Deshraj (21:34)
It didn't happen just because I had a dream about it. It happened because we had clients there.

Heath Fletcher (21:41)
You already started growing.

Meghna Deshraj (21:43)
It was good. Yeah, it was organically growing. And then now, starting this year, it has become a little more strategic controlled. I'm like, okay, we need to be focused on certain industries, we need to be focused on certain client types, we cannot just cater to everybody without any right strategies. So I'm doing exactly what I'm preaching to my own business.

Heath Fletcher (21:45)
He already was. ⁓

Meghna Deshraj (22:11)
Let's not just grow everywhere like weeds. Let's have like a strategic path of how we are growing, where we are going and make the right decisions from the get go. exactly what Bullzeye Global would have done for somebody's business is what we're doing ourselves.

Heath Fletcher (22:28)
That's very cool because a lot of times for ⁓ particularly people in the marketing world, they tend to be ⁓ using their own techniques, not using them on themselves and not using their own advice, not listening to their own counsel, right? So it's great that you're able to apply that and start practicing and utilizing those techniques ⁓ on your own companies and then being able to refine them and deliver them to...

to your clients as well.

Meghna Deshraj (23:00)
Yeah, I mean, if somebody comes and say, okay, give me a gate study of like your growth partner. I'm like, okay, forget about anybody else. I'm not going to talk about anybody else. Look at my company, my company and single-handedly doing this for myself. This can be done for your business too. So that's kind of the motto and the reason why we're doing it. I can't tell my kids to do the chores if I'm not doing it. Right. So it's.

Heath Fletcher (23:09)
Right.

Mm-hmm.

That's very true. That's very true. Don't do not do as I say but do as I do.

Meghna Deshraj (23:32)
Exactly.

For example.

Heath Fletcher (23:36)
⁓ All right, so Multi ⁓ Global Growth Partners is launching as we speak, more or less.

Meghna Deshraj (23:46)
Yes, yes, November 1st. ⁓

Heath Fletcher (23:49)
Right. And part of this transition into ⁓ this growth partners was ⁓ also your idea to launch a podcast called the Healthy Enterprise. Yeah. So tell me about that and what was your hope of what the podcast was actually going to provide and give to the healthcare community?

Meghna Deshraj (24:01)
He's happy.

So biggest issue, if you think about in healthcare industry is like, there's a lot of innovations happening, a lot of drugs that are being developed, a lot of things happening that common people like me do not know about, right? So I wanted to create a platform that gives an opportunity for all these innovators, the CEOs or healthcare people who are doing good work on a day-to-day basis.

to come and talk about it. So that is the primary goal. And then we had a very handsome podcast host, so.

Heath Fletcher (24:55)
Perfect storm.

Meghna Deshraj (24:58)
Perfect.

Perfect converse. There we go. It's the birth of healthy enterprise. I'm so to have the platform to talk.

Heath Fletcher (25:04)
and

Yes. And this is the going to be the 50th episode, is, yeah, very, I think timely that you are, you were the guest for the 50th episode as we'll celebrate that, that milestone in, ⁓ in the life of the healthy enterprise, which has been a very cool experience for me, as well as, ⁓ really great experience for a lot of all the guests that have had an opportunity to tell their story. And like you say, share what they're doing in

in the industry and how they're making an impact ⁓ globally as well. On top of that, as we explored more in this industry and ⁓ discovered that there is a lot to be learned and a lot of ⁓ growth in the world of investment and about ⁓ how that environment

operates. And in fact, you're actually practicing that yourself too, right? As an investor, it's that kind of a, ⁓ you're pioneering your own experience in that world, correct?

Meghna Deshraj (26:15)
Yes, so I've been an angel investor over 15 years. As I said, like, you know, when I came on work visa, I cannot do.

business myself, right? I was tied to my corporate world. So I kind of started dabbling into angel investment and started helping businesses with money that I made. I gave it to them and then came on the board for a couple of small startups. That's how it started. Some businesses survived, some took an exit and, know, DocuSign, 23andMe.

It's not a good example, 23andP is like gone bankrupt, but I make my money. But yes, started with that, like, you know, as I said, like I was always interested and intrigued by healthcare. So that was one of the industry I was kind of investing for a long time. Now I'm investing in a company called Koning. They're doing great job with bringing the breast imaging technology to the market. ⁓

But yeah, I've been investing for quite some time. As I said, I'm an accountant by heart. If the numbers make sense. And as an entrepreneur, if I see the vision, I like the CEO of the company. I see good portfolio, like the strategic decision that they're supposed to take, making the right strides and involving the company. I do like to invest with them. So that's been something I have about, I have a good portfolio of companies that I've invested so far.

and I'll continue to do so. ⁓ I'm an investor and I want investors to come on this show as well to kind of explore all the tech CEOs who have been on the platform. They need to see all the good work and they need to invest by making the right decisions and that's what I do.

Heath Fletcher (28:15)
And that's an important part of the growth partner ⁓ experience with Bullzeye as well, right? Is that, know, that is a partnering comes down to not only partnering and making decisions about marketing, about making decisions about business and, you know, setting goals and setting the vision and things like that, but also partnering in, the financial aspect, you know, whatever that looks like, it could be a variety of different, ⁓

equations or models for that business relationship. But that is part of the growth partner process as well, right, is the financial partnering.

Meghna Deshraj (28:51)
Yes, yes, we do partner, we do take into equity, ⁓ stake on some companies. It's important because when somebody's money is involved, you become accountable. So skin in the game, it's called skin in Whether that skin in the game is by bringing money to the table or by bringing your expertise to the table because that expertise costs money too.

Heath Fletcher (29:03)
Mm-hmm. Skin in the game.

Yeah, that has value ⁓

Meghna Deshraj (29:18)
That has a lot of value, right? Sometimes it's more value. You don't bring money to the table. Sometimes people don't value, right? So we need to have some value attached. And then in the partnership, what values is the trust. You need to build that trust, build the accountability. And then that partnership is equal partnership. I don't want a company to work with ⁓ where the company will say,

We're doing budget cuts. We're going to let you guys go. That's not how it works. When it's partnership, it's partnership. When you're going through tough times, we're going through tough times. And we are working towards making this better time. So that's kind of the important aspect of this.

Heath Fletcher (30:07)
And what better way really to instill trust than to share the risk. And where you share the risk, you share the loss or you share the victory as well. And that's a partnership. Yeah.

Meghna Deshraj (30:21)
And that has to be very clear when we are entering into a relationship with any new client or any new partner.

Heath Fletcher (30:31)
Right. And that's really, again, where you bring back, bring all your experiences over the last two decades in working with so many businesses, such variety and such ⁓ exposure to all those scenarios. And I'm sure a number of challenges you've experienced ⁓ through all of that. Maybe let's talk a little bit about that. What about your challenges? What are some of the biggest challenges you experience?

or have experienced in being in business for yourself.

Meghna Deshraj (31:06)
The biggest challenge was I had to be really creative. Being an immigrant was not very easy to get into this world, right? But in America, it's easier compared to anywhere else. ⁓ It's just the complexity grows bigger. But if you're creative enough, you can do it.

challenge when I was young, it was just because you're young. That was another challenge. Being a woman is not a challenge anymore, but it used to be. ⁓ When I was in India, it was a big thing, but I think that has gone away. I don't think so that's issue anymore. People might still fight for it, but I think we...

We women have equal rights. We are very strong. We do anything what we want to do. So I think that's not an issue. And I am kind of hopelessly very positive. So I don't see challenges as challenges. I just see it's issue, something that needs to be figured out, fixed and move on. I don't kind of like pine on or do remember a big challenge. I just get creative. Like if you give me a problem and tell me that this is a problem.

then I don't kind of think about that problem. figure out, I try to focus, my mind automatically goes in a creative mode and try to figure out a solution. So ⁓ that's me, hopelessly positive.

Heath Fletcher (32:48)
Hopelessly positive. well, mean, to hear you say that you feel like you have sort of worked through the challenges of being a woman in business, having been an immigrant to a new country and push through those challenges. I'm sure that would be very inspiring to other people who are maybe, you know, 20 years back where you were 20 years ago.

maybe still experiencing that or feeling those sort of hold backs that you've managed to push through. But I think being a female leader in business is a very important role. I mean, because you do carry the torch ahead for other women behind you. And how do you feel about that? What do you like to share with other women who are maybe, you you 20 years ago?

Maybe experiencing some of those setbacks. What what do you kind of what kind of advice do you give to women like?

Meghna Deshraj (33:50)
My biggest advice to them is don't let it come to your head that you're being held back. Just find a way to do it. Take the first step. The biggest challenge is when you don't take a step. When you keep talking about it or thinking about it. Don't think too much. Just do it. What will happen? You'll fail, right? Everybody needs to fail to learn. You're not going to learn anything unless you fail. So just take a step forward and just move.

Don't overthink. you want to open a podcast, just go and do it. Don't tell me that, oh, I didn't have a mic, or I didn't have a good camera, I don't have computer. You'll figure it out and you will make one bad podcast, right? Doesn't matter. Next one will be better.

Heath Fletcher (34:35)
Yes, you're only as good as your last podcast.

Meghna Deshraj (34:38)
Right. So it took you 50 episodes to come to me, right? Look at us now. Look at us now, right? You're here, you kind of trapped me. ⁓ My advice to my old self, which I somehow had it at that time, was just do it. Don't think, overthink about the problems, just go and do stuff.

I came to this country with nothing. I came literally with 300 bucks. I think 300 or $700.

Heath Fletcher (35:16)
And now you've created the Megnaverse.

Meghna Deshraj (35:19)
I've created a Magnaverse, right? Somehow it keeps me afloat.

Heath Fletcher (35:23)
Perseverance, yes. Kindness too. There's kindness. You have a lot of kindness. What other aspects or characteristics do you think of your ability to lead ⁓ teams of people and work with clients like that? What are the characteristics that you think are the most that lend you that kind of ability to do

Meghna Deshraj (35:48)
Okay, I'm going to tell you honest story, right? The biggest aspect of my life is I learned to adapt and evolve. If people want to grow, they don't need to do something different. They just have to do differently and evolve and adapt. When I went to my SAP certification course 25 years ago, I went and sat in the class.

They said I'm an inexperienced one, doesn't have enough experience. I don't belong in that class. I still got the admission, scored good, got into the class. Everybody sat with a computer and I'm like, what the heck? How do I have this black box light up? That was the first time me sitting in front of a computer. Everybody knows everything. Everybody's older in their mid forties. And I'm like, how do I turn this on so mine lights up? So that was my biggest question.

Heath Fletcher (36:45)
That's intimidating moment, hey?

Meghna Deshraj (36:48)
For two and a half years, I was sitting and trying to listen, pay attention, and not try to fall asleep because my box was not lighting up. I didn't know how this computer would turn on. I slowly kicked it, tried to do everything without getting any attention from anybody. But that was a 25-day course that I attended. In the 25 days, I scored the best. They made me a TA for the next session.

Heath Fletcher (37:18)
Wow.

Meghna Deshraj (37:18)
and I scored

highest than them all. The reason was I adapted. I learned quickly. I evolved myself. And now sometimes the tables have turned, right? Now you walk into a room, everybody knows about AI and they are all young tech entrepreneur, 20 years younger, tables have turned. They know much more than us, right? That time, 25 years ago, everybody who knew better was older to me.

Now it's opposite.

Heath Fletcher (37:49)
The opposite. Very.

Meghna Deshraj (37:51)
have to

evolve because the time has changed. You have to evolve and adapt. That is any situation is given to you, you'll be able to survive. And if businesses become rigid and they don't see that they need to change and they start focusing, ⁓ we're not converting. ⁓ we're not getting enough leads. Stop focusing on those things. Think what has changed in the industry.

and then you will be able to survive. Just take the common sense rule of like, maybe something has changed. Maybe this industry doesn't need this service anymore. So launch version 2.0 of your product or your service. So that is the most important thing that I would say to businesses and to people that learn to adapt and evolve. Don't take a pivot, evolve.

Heath Fletcher (38:48)
Yeah.

Evolve, move and adapt. Adapt is a great word for that. It's very interesting because I mean, how much change have we all experienced just in the last five years? know, COVID was a very pivotal moment for the planet and we all had to change very quickly. people are, ⁓ some people are very afraid of change. mean, change ⁓ forces people to become uncomfortable. And I think

you know, that, that adapting component is about understanding and, and moving through the discomfort because you can't adapt. You can't change without being uncomfortable and, staying comfortable means you're complacent. It means you're not, you're not evolving. You're not growing anymore. And so, ⁓ maybe that means, you know, you know, locking arms, shoulder to shoulder with somebody to walk you through that change.

and getting the support you need to make that adapt to that new environment or that new time or the innovation that's come along or the new ⁓ soldiers or troops or staff that are coming in the door that you don't know how to talk to, you don't know how to connect with, you don't know how to communicate with because they're different and you don't want to change your ways. But if you can find the right people to partner with to help you through that change, ⁓

You can make it.

Meghna Deshraj (40:18)
Absolutely. Exactly. That's what Bullzeye is, right? It's one of our mission statement that we walk shoulder to shoulder to you. We work hand in hand, shoulder to shoulder. Let's make a decision together. Let's change together. You want to change, change. Or if you want to adapt to the new environment, adapt. Let's do it together. That's the idea.

Heath Fletcher (40:41)
Well, you're certainly an inspiration for change. You've done a lot of it in your life, personal, professional. And I ⁓ don't think there's anything holding you back. There's a lot more for you to do in the future. And I think you're going to make some major impact in the world with this projectory that you're on right now.

Meghna Deshraj (41:06)
Yeah, I am not done yet, so...

Heath Fletcher (41:08)
No, you're just getting started

Meghna Deshraj (41:11)
It's just not for college.

Heath Fletcher (41:15)
Yeah, the kids are gone. Now you can get to work.

Meghna Deshraj (41:18)
Now I can do what I was not doing all this time, so.

Heath Fletcher (41:21)
Amazing. Well, Magna, this has been a fun chat. Thank you for joining me today. Is there anything we haven't covered that you want to share with anybody or any last thoughts?

Meghna Deshraj (41:37)
No, I think we are good. We are rebranding. Come check us out. We'll have a new website and we are ready to talk to you. If you're ready, talk to us.

Heath Fletcher (41:49)
Amazing. And they can find you on LinkedIn, magnum-dash-raj, and the website. And people looking for information is bullseyeglobalt.com. Is that right?

Meghna Deshraj (41:59)
Yes, it is. And so Boos Eye with a Z.

Heath Fletcher (42:03)
Right. Good point. Bullzeye with a Z. Where did that come from, by the way? I didn't ask you that. Where did that name come from?

Meghna Deshraj (42:13)
I didn't want it to be just Bullzeye because I was doing it differently. I always say great things are not something different. It's same thing but done differently.

Heath Fletcher (42:28)
⁓ there you go. That's the Z in your alphabet. Awesome. Well, that's a good point to end on. Thank you so much again for, for sitting with me today on episode 50. Thanks, Meghna.

Meghna Deshraj (42:30)
See

Heath Fletcher (42:52)
Okay, well, that was awesome. And I can't think of a better way to celebrate our 50th episode ⁓ celebration than having her on the show. ⁓ I love hearing her journey from the corporate world to entrepreneurship and her connection to healthcare and how she brought all that and gave her the tools she needed for adoption and innovation. And of course, her perspective on women in business all highlights what's possible when you combine

a strategy with purpose. And ⁓ I really appreciate how she practices what she preaches by applying the same growth strategies to her own company, companies as she uses with her clients. And that's that shoulder to shoulder approach of partnership that really resonates on how walking beside her clients and embedding with her teams and helping them grow sustainably from the inside out. ⁓

You know, I also want to give a big thank you to all our incredible guests who have shared their insights and experiences and stories with me over the last several months, ⁓ especially as we celebrate this 50th episode. Your voices continue to shape the conversation around innovation and growth in healthcare and beyond. It's been such an incredible experience for me personally. I've learned so much from all of you and I'm

inspired after every show to know the amazing people that you are. And I just want to thank you for taking a chance on me and the podcast and ⁓ giving me your time and ⁓ sharing your stories. ⁓ As always, please don't forget to follow and subscribe and share the show with people you think would like to hear some of these conversations. Thank you for listening and until next time, keep learning, keep growing and

keep doing the same things just a little differently. Bye for now.