The Jeff Crilley Show

On this episode of The Jeff Crilley Show, Jeff sits down with Sherry Bronson, an artificial intelligence trainer, media producer, and host of The Sherry Bronson Show. Sherry shares how she pivoted her 16-plus years in television production into launching Bronson Media Academy, where she teaches entrepreneurs—especially women solopreneurs—how to use AI tools like ChatGPT to save time and launch ideas that have been sitting dormant....

Show Notes

AI isn’t coming someday—it’s already reshaping how businesses write, market, and operate. The question is whether you’ll use it well… or get left behind.

On this episode of The Jeff Crilley Show, Jeff talks with Sherry Bronson, Artificial Intelligence Trainer & Educator, TV host, and founder of Bronson Media. With more than 16 years in television production and media, Sherry now leads Bronson Media Academy, where she helps entrepreneurs and women solopreneurs use AI tools to launch books, build websites, produce video, and automate their businesses.

In this conversation, they discuss:
- How ChatGPT and other AI tools can help small business owners start and grow faster
- Why AI levels the playing field for solopreneurs with limited time, money, and staff
- The right way to use prompts—and why you must train AI to your voice
- Common mistakes with copy-and-paste content and protecting your intellectual property

Sherry also shares her personal journey of resilience, faith, and rebuilding after losing her studio to a tornado—and how that experience shaped her mission today.

Learn more or book a consultation at: https://sherrybronson.com

If you’re an entrepreneur wondering how to use AI without sounding robotic, this episode is a practical place to start.

What is The Jeff Crilley Show?

Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.

Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.

These are those stories.

Coming up next on The Jeff Crilley Show, you're gonna meet the great Sherry Bronson. She is a expert on artificial intelligence. She's a trainer in that category, and she's also a very popular TV host. Her journey just ahead. Many are predicting that the worst is yet to come, which is unfortunate said one person here. Until now they've enjoyed the reputation of being the nation's ice box. Watched a burglar in his home this morning by webcam. As a journalist of over twenty five years, stories are what make my world turn. Reporting live from The Dallas News, I'm tonight, Jeff Crilley, Fox four news. But in 2008, I took the jump from my familiar life and started a PR firm from my home. We're talking about anyone with a camcorder like the one I'm using becomes a television network. We started slowly growing the company and we now have over a 100 clients and we've branched into the world of live digital broadcasting. I now own eight different TV studios and have a huge team. And the stories that I now get to share are sometimes the most important of my life. Life has a funny way of coming around full circle. This is The Jeff Crilley Show. Alright. There's a very famous saying saying that there's two types of people on the planet, the people who will harness AI and use it for good and the people who will be replaced by AI. Someone Someone who knows that very well is my next guest, Sherry Bronson, who's in the studio. She's an expert on AI, she's a trainer, and she's also a very popular TV host. Sherry, thanks for coming on the show. Well, it's an honor to be here, Jeff Crilley. Thank you. The honor is mine. Well, let's talk about AI because I think there's so much fear about it. Oh gosh, will my job be replaced by AI? There's a lot of bosses who are saying to their team, We've got to use AI, but they're not supplying them with the training that they might need in order to be proficient. And that's where you come in. Absolutely. Alright. Talk about your AI journey. Well, the great part is in 2020 when OpenAI launched ChatGPT, I mean, it was a blessing from God. I know there's a challenge out there of, okay, is it gonna take over or not? I don't believe it's going to take over or replace you. But my journey of learning it, I'm harnessing or leveraging the power of AI in Bronson Media right now. My over sixteen years of experience as a video producer, TV producer, and my women's talk show, The Sherry Bronson Show. So I've taken that, Jeff, and I've now leveraged AI to help me pivot to this new business, Bronson Media Academy, which I'm helping business owners and women solopreneurs to leverage it, to promote their products and services, create new ideas that they didn't have before. That's the power of AI. If someone wanted to start a business or a ministry right now, they can literally start with ChatGPT to brainstorm ideas where they didn't have before, we didn't have before. So this AI has leveled the playing field for the solopreneur and the small business owner. The challenge is women solopreneurs and small businesses, their barriers are time, money, and human resources. Those things have held us back for years and now AI is here and it doesn't matter if you're the CEO or the housekeeper. You have an opportunity now to take advantage of artificial intelligence. So I have been in the past three years have been training and teaching through workshops, presenting to chambers, professional women's organizations, teaching them how to use AI in their business. And the basics of getting started is just starting with ChatGPT. Learning how to get in and learn how to use prompts and what's required in a prompt and all of that just stuff. So needed. We're gonna pull up your media kit, and I want to compliment you as we go through your media kit because it's probably one of the most professionally done media kits I've ever seen. And, it just occurred to me as we see some of these slides, you do a little bit of everything. I mean, you're content producer, AI expert, TV host, producer. Yes. When people say, Who is Sherry Bronson? How do you describe yourself? I describe myself as a woman who has persevered, a woman of resilience, a woman of God, a woman of faith who's just on a journey to fulfill her God given purpose. Yes. And as over the years, Jeff, and you know this as an entrepreneur, the challenges that we face, I'm not a quitter, I'm a go getter. I rise every time I'm challenged. In 2019 when I opened my first TV studio, Bronson Media studio, it was destroyed by a television about a storm, a tornado. Yeah, was my first one since so I started in 2006 on public broadcast television. So, I finally became independent in 2027, and that took the wind out of me. But because I'm a woman of faith, God sent resources for me to relaunch on like Roku and all of those streaming platforms and that was a blessing. But, I saw the opportunity in AI. But, for me, I'm just a woman that's resilient and I have a spirit of tenacity that's just like unbreakable. I love that. And, again, your popular TV show is called The Sherry Bronson Show? Yes. Yes. Okay. We're going to show a clip. It's so catchy. I played it this morning, I found myself singing it. Singing it. Love it. You see that real faith, real struggles, real victory. Yes. Alright. You got to give a shout out to the person who produced that video. Oh, that is my wonderful niece, Tangela. She produced that and surprised me with it. Wow. Yeah. She's like, ain't it? This is for you. This is for you. That's so amazing. Tell us about the show. I know it's on hiatus for the moment, but what kind of guests have you featured on the show? What's the show about? Yes, the show is a half hour faith focused talk show for women. My focus is bringing in women who are successful in business and in ministry to share their testimonies, that's where the real faith, real victory has come from, okay. Stories are everything, Jeff, you know In their life to share their salvation story and how they have overcome so much. So, it's a half hour program. It's online. But, yes, it is like my heartbeat. I know that is I'm called to that. I love that. Well, your faith is very dear to you. Tell us how faith plays a role in your life. How it does is that when I am challenged with, you know, I'll just say it like this, for my people who are watching who are believers, believers. We are now in the digital age, information age. No matter what happens, I lean into the Holy Spirit. It has not replaced my anointing and when I pray to God for vision and ideas, that is where everything is downloaded into me, into my spirit. When you are for me, when I need direction, it's still God. When I need healing, it's still God and I need all of Him when I'm on this journey. You know what I mean, So how my faith plays a part, it's guiding me through my divine purpose and my divine destiny. That is how it guides me, and it's everything to me. Yeah. And you're very busy. I'm going to pull up TV show and motivational speaker page of your website and as we scroll down, how many amazing women have you met along this journey? Oh, my goodness, hundreds. Hundreds and it's still that way, it is that way now and they are my heart, they are my ministry because I know their journey of struggle and not having enough resources and help Jeff. Oh, when I meet them and they're in my classes crying like Sherry, baby has been birthed today because now I have the knowledge to go forward books that are sitting dormant in their bellies because they didn't have the guidance Yes. Or the information on the digital scale, Jeff. Yes. And AI is so powerful. It can it can write a book for you. Can it can create a website for you. Yes. It can create videos for you. It can do so many amazing things. Spend a couple more minutes talking about AI and how people can engage you. Okay, yes. Now, right now, you can talk to me and I can do a hire me or book me. Right now, entrepreneurs are not trying to be website designers and video editors, so they hire me to do their work for them. I do one on one coaching, so I'm producing video, AI powered video production, online websites, websites that can be done in minutes, helping authors write their books, they schedule a one on one consult call with me and we spend an hour, two hours going through their manuscript and getting it all, I have one author literally write her book in two sessions. Wow. Yeah, we're using AI. And I want to say this to everybody also Jeff, is that use your voice when you are using ChatGPT and Google Gemini, Claude and all the others. Make sure that you are training it to your voice. Don't sound robotic. That is still part of you and it doesn't know your journey, you are inputting data about your story, So still speak in your voice, that's the most important thing I'm going say to all the authors and communicators out there. Continue to speak in your voice, do not be robotic. So, the different services is truly just AI powered video production and teaching them how to do websites, or I'll do the website for them. So, a lot of it is still coaching and training. Well, it's so important to use your own unique voice and be conversational because I see so many websites and you can go through every page and say, I still don't know what this company does. Right, Right. And, that is what we are, everybody's the plug and play mentality is, you know, I'm just going to copy it. Yeah, you still need to edit it. That's another part of it, safety, intellectual property, you got to be careful with AI and not copying and just pasting. You need to read and edit your strips. You know this more than anybody, Jeff Crilley. You still have to do it. It's such a joy. You have such a bright light and I know where that light comes from. So, we have about two minutes left, so look into the camera on the left and talk to that person who might need to hire you to speak or train. To the person that is struggling or fearful right now in this information age, if you had an AI tool that could save you money, time, and resources, would you use it? And if you had Sherry Bronson sitting in front of you on this camera and on your phone right now saying book me, we can do a done with you or I can do a done for you session where I will walk you through what you need to do so if you need to produce video, you need to write a book or you need a website created, you can hire me right now. You can just book me online and we will create. The first thing I need a discovery session with you, a consult call to hear what is in your heart, what is in your spirit, and what has been holding you back so we can go through a coaching session. That is the most important part to answer that question. If you had something that could create a book in minutes, create a website in minutes, create videos in minutes, would you take advantage of that opportunity? That is where we are today and that's what Bronson Media Academy is doing and that is my heartbeat for you as the small business owner. It's all about and the last thing I want to say is automation. All of those admin tasks that you're doing, AI can now do it in minutes. The emailing, all of that, we can create tasks and get automated emails. We are now in a powerful moment, so take advantage and connect with me. And you're saving people so much time and money. Thank you so much for sharing your wisdom and your heart and your faith, and I'm glad God put you on this journey. Thanks for on the show. And thank you, Jill. You bet. Appreciate it. We're gonna end with her website, which is of course, sherrybronson.com, the great Sherry Bronson. Thanks for coming on the show. That's it for now. We'll see you next time.