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Chad Kodary (00:01.297)
What's going on everybody. Welcome to another episode of behind the revenue. Today we have my good friend, Goost and son from freedom funnels and many other brands that you guys probably recognize. You've probably seen them all over the internet as I follow him for the last couple of years. We've been good friends. Goost and man, what is it that you're up to right now? If you can give us just like a quick, a 32nd kind of overview as what is Goost and son doing today?
Gusten (00:27.838)
Yeah, what's up, brother? It's great to be on the show. First of all, thank you for having me. I don't do a lot of these shows anymore, but when you reach out, I was like, yes, definitely want to be on your show. Man, I'm doing a lot of things. I am running the software we have. I'm doing funnel agency, done for you funnel builds, trying to scale on YouTube, building the personal brand. Obviously that's a huge asset that I think anyone should focus on. And doing consulting.
Chad Kodary (00:37.322)
Thank you.
Gusten (00:57.514)
A little bit of everything as you've, you know, as you see in these marketing guru spaces, if you will, trying to be different than the typical gurus. But yeah, those are the main things I'm doing.
Chad Kodary (01:05.933)
Yeah. What? So, so I have a bunch of questions for you. So we're going to have some fun today on this podcast. I want to peel the onion back and just get to know, you know, there's, you're doing a lot of things, which is great. First question I have for you is somebody who's doing a lot of things. So you have basically this brand of like the funnel guy, right? You've been doing funnels for a long time. I'm assuming a lot of the stuff that you're talking about, whether it's you coaching education, um, service side, software side, a lot of it is it.
Gusten (01:16.811)
Yeah.
Gusten (01:25.056)
Mm.
Yeah.
Chad Kodary (01:35.445)
primarily based around funnels? It is, right?
Gusten (01:38.29)
Yeah, I've actually tried building the brand to be like the funnel person, the funnel guy. And yeah, it's great because then like you're known for something, right? And so I've now built like around 600 funnels. And I just noticed that some people just want like different stuff within the funnel industry, like some people want me to build the funnels. Some people just want templates.
Chad Kodary (01:43.59)
Yeah, which is great.
Chad Kodary (01:55.133)
Wow.
Gusten (02:03.926)
And some people want education. Some people want to be certified. They don't have a business. They want to learn funnels to then do it for other business owners. And so I've just sort of, I've always looked at the market as like, as fluid. I don't want to just do one thing. I want to have like multiple revenue streams and I'm also a creative person. So I get bored very easily. If I just do one thing, I get super bored. So I'm like, what else can I do that's like fun and I can challenge myself. I can push myself.
So a couple of years ago, I set out on a challenge to do a thousand funnels. And at the time I think I had like 100 or 200 funnel builds under my belt. I was like, I don't know if I'm gonna get to a thousand, but if I set the goal, the end goal, like the goalpost in a decade, then I'll probably hit it. And I'm still on track to doing that. I was actually looking at my numbers, like we've done around 600 funnels in I think six years. So if we just do two per week, we'll hit it in a decade, a thousand funnels. And here's the best part.
Chad Kodary (02:56.369)
Wow. Yeah, dude.
Gusten (03:02.226)
Imagine what I get to see behind the revenue, right? Behind the businesses when I build these funnels for other people. So not only they get paid, but I learn a lot of stuff and it doesn't get boring because it's like sometimes it's positioning, it's copy, it's design, it's backend revenue, it's all of those things.
Chad Kodary (03:06.356)
Yep.
Chad Kodary (03:09.897)
You get to see all the stats.
Chad Kodary (03:16.863)
Yep.
Chad Kodary (03:21.701)
Yeah. And by the way, for just to add some context for the audience here, you built one of our recent funnels that we launched. We had a funnel freedom challenge, which was awesome. You built the funnel. It was a beautiful funnel. So if you guys are looking for a funnel, definitely Goosen is the man to use. When you're looking at these funnels, cause you built over 600 funnels and I know the world of funnels you said for the last six years, I know the world of funnels is
Gusten (03:37.934)
Thank you.
Gusten (03:46.338)
Yeah.
Chad Kodary (03:48.209)
it's kind of like changing. Like every year there's these new things, right? Like most recently there's a lot of like challenge funnels that are happening that you see, right? In the past, there was like webinar funnels and automated webinars were explosive, which they still are. Right. But what are you seeing like trending right now? And because you get to see the stats that most people don't get to see on these multimillion dollar funnels that, you know, that are generating insane amounts of revenue and insane amounts of traffic. Like what's the secret sauce for somebody?
Gusten (03:51.906)
Yeah.
Gusten (03:55.211)
Yeah.
Gusten (04:07.54)
Yeah.
Gusten (04:15.414)
Yeah.
Chad Kodary (04:17.385)
who's looking to build a funnel and inject that funnel into their business.
Gusten (04:21.566)
Yeah, so it's actually more like funnel ecosystems. I talk about funnel ecosystems and it's not just one funnel, but the main one that people are running right now, especially when they're doing paid ads, is a self-liquidating offer, a low ticket funnel. And I have one myself as well, which is kind of, it helps me to run these for other people as well or build them because I have one myself as well.
And I call them wow bundle. So you take everything that you have and you create like plug and play assets and you create a wow bundle. So when people see it, they go, wow, this is just 20 bucks, 30 bucks. And so it's easy to convince someone they don't even have to trust you to buy it. It's just an impulse buy because of the offer. And so the offer is really like what makes the funnel work to a cold audience. Cause like I said, they don't know you yet but they might be aware of maybe a software or a market or an industry at least where they go.
like AI right now, a lot of people are selling AI prompt bundles, you know, and it's because people are hearing about AI, it creates a problem. They might not be aware of you, but you can go in a weekend, literally, you can create an offer around AI, you can use AI to create the offer with, you know, with the technology and then you can launch it. And then I think that the profit maximizer that most people miss out on is the backend and
Chad Kodary (05:26.831)
You can literally create an author around AI. You can use AI to create the author with, you know. Yep.
Gusten (05:42.122)
It's not just the backend with the sales team, which we hear about a lot, right? We hear like you should have a backend sales team and appointment centers and everything. The massive goldmine that people are missing is actually what I call automated sales funnels. And it's very simple. It's just having sales page order form and confirmation page. Not even like crazy upsells and downsells. It's just having, if you look at a front end offer as like a quick win, the core automated sales funnel is just the full transformation.
So if I sell templates as a wow bundle, I can add upsells to get my ad spend back, but I would ask myself, like what's the full transformation they're looking for? If someone is looking to become a funnel builder, it would be how to get clients. I'm gonna give you the weekly Q&A calls to help support you. I'm gonna give you the scripts to get clients. I'm gonna give you the full transformation, right? And so now you go from trying to self liquidate the offer on day one to having a 30 day.
self-liquidating funnel. And with business credit, for an example, you don't have to even use your own money. So you can have a front-end offer, an upsell, then have a five-day email sequence of value, and then have a seven-day funnel. So the seven-day funnel is the next offer that you have, and then that could be a VSL, for an example, with a long form, you take the VSL, and you build a sales page, and you sell them the full transformation. Guess what? Within 30 days, you can have two weeks of value.
And you can do what I call like soft pitches, which is just like value. And then at the end of the email, so the email itself builds a desire to want more. And then the soft switch would be, by the way, I know a percentage of you also like one-on-one support because this might be overwhelming. Here's more info, reply back to us details if you want more info on that. And a funny part, real quick.
Chad Kodary (07:14.572)
So,
Chad Kodary (07:32.037)
You, I want to ask, yeah go ahead, go ahead, go ahead.
Gusten (07:34.738)
Just real quick, because I know a lot of people who sell like back end stuff, they think they need to either take all the sales calls or hire sales team. We recently switched more towards like DM closing because I've done it more for my agency first, but now also for my consulting and coaching. And we noticed that people also, when they do trust you and the first product is good, they actually find it valuable. The upsells become easier. And now you just need to ask a few questions from them to make sure they're qualified. Then typically it's just a matter of like.
Chad Kodary (07:56.11)
Yep.
Gusten (08:04.194)
figuring out the payment plan, and so you sell them into the next thing without sales calls.
Chad Kodary (08:09.369)
Can you give me like a quick funnel breakdown of your, let's call it like a value ladder, right? Like obviously you have your low ticket item, right? So like for $20, you're selling people, is it just a bundle of templates? Is that what it is?
Gusten (08:14.754)
So it's a 30, I want to peel the onion back a little bit more to get more context. You have your, your $37 offer is your low ticket. We have something that's very similar, uh, DashClicks just to add some context. We have an agency lawn secrets offer. It's $27. It's like a bundle of courses and products and they get 30 days to DashClicks for free. It's that's like our wow product, right? It's like, wow, all of this for 27 bucks, right? So then what would be in, in your saying, and I want to make sure I understand like the strategy good.
Gusten (08:21.662)
It's 37 bucks for 37 funnels. So I'm moving it more towards like Figma so they can use it for any platform. So everything is within Figma. It's a free software. Anyone can edit and change the graphics and everything where people are listening. Like you can basically create all your assets there, the graphics, and then just upload it to any page builder. Um, and so, you know, I go from being in this, like the smaller markets to broad. And anytime you go broad, you have to sort of not only make the offer broader, but also the messaging.
Chad Kodary (08:24.414)
Okay.
Chad Kodary (08:29.065)
Got you.
Chad Kodary (08:32.925)
Yep.
Gusten (08:51.778)
So it has to be like, you know, moneymaking websites, for an example, you change the wording around it, but I'm making the offer, yes, it's 37 bucks. I'm making it basically available for anyone with tutorials so they can implement it. Then, yeah, good.
Chad Kodary (09:05.789)
So, and then what's the next step up from that?
Gusten (09:09.346)
So I was going to say when I talked about the front end low tickets with paid ads, and I went on a tangent then with my rambling and strategies there, but actually with an organic audience, you don't have to have crazy op sales. You can just have like, for example, let's say you put this on YouTube and you have like links to four offers. You could have a free community, you have the WoW bundle, and you have a full transformation and apply it for our 101.
because typically people want quick result, full transformation or one-on-one coaching to get the transformation. So you can have those all and you don't have to have a value ladder where you have like front to end, you funnel link them together. It's more of like every single week and every video that you put out and every content piece and email, lead them a little bit closer to the sale. So if you think about marketing, what it really is, is just you list out all the reasons why they wouldn't buy. First you have the positioning obviously, what is the outcome they want and why is this different? But then all the messaging,
pieces are just like changing their beliefs a little bit. Or you think you're not good enough. Let's make a video about that. And then when they're ready, they just have one of those offers they can pick from based on their budget right now.
Chad Kodary (10:21.583)
So you have
So it's a 30, I want to peel the onion back a little bit more to get more context. You have your, your $37 offer is your low ticket. We have something that's very similar, uh, dash clicks, just to add some context. We have an agency lawn secrets offer. It's $27. It's like a bundle of courses and products and they get 30 days to dash clicks for free. It's that's like our wow product, right? It's like, wow, all of this for 27 bucks, right? So then what would be in, in your saying, and I want to make sure I understand like the strategy good.
Gusten (10:25.471)
Yeah.
Gusten (10:37.59)
Yep. Perfect.
Gusten (10:46.428)
Yeah.
Chad Kodary (10:51.313)
You're saying that you, when they buy that $37 product, there's no bumps or OTOs or anything. You're just taking them straight to the confirmation page.
Gusten (10:58.978)
For me right now it is, cause I haven't focused on optimization on that one. We're actually launching ads and I'll add an order bump and I'll add, like one thing I'll add as an order bump is an ebook and audio book. So it's called seven figure funnel. So it just fits perfectly with the actual offer. So it's the strategy to the funnel templates.
Chad Kodary (11:01.019)
Okay.
Chad Kodary (11:11.774)
Got you. Okay.
Chad Kodary (11:18.537)
So let's say I buy that. I whip my credit card out. I buy that $37. I get all the Figma files. I get everything that I need. I'm inside of your ecosystem. You're saying that for the next five days you're going to email me maybe once a day. You have value emails getting me closer to maybe the next stage in my transformation.
Gusten (11:29.994)
Like value emails.
Gusten (11:36.21)
Yeah, because it's narrative marketing, right? If you look at marketing, it's just, I talk about the beliefs, it's narrative. So what do I want you to think about? What's top of mind when the offer drops? And a lot of people think it's just like hype and getting them excited. It's actually more about like getting them to think about things that they normally didn't even see as like one of, so for example, businesses, online businesses, a lot of people didn't see billing funnels as a business option.
Chad Kodary (11:48.99)
Mm.
Gusten (12:05.474)
So when I talk about how I went from zero to this, or who I've worked with and these things, or my revenue streams, they're like, oh, I didn't even think about that. I thought that as an agency, you only have done for you services. I'm like, you could take everything you do in your service delivery, and you could do consulting as a done with you, or even a done for you package, or you could even create a paid community where people come to learn from you. And so you take the same thing, but you create like four offers out of it.
Chad Kodary (12:30.75)
Gotcha.
Chad Kodary (12:35.305)
So you're basically, you're emailing them for five, seven days, however long it is. And then you're a value, value. Right. And then you're basically offering them the next step in your value ladder, your transition period, whatever you want to call it. Right. What is that next thing?
Gusten (12:51.346)
It's around a thousand. I recommend you have a 500 to 2000, typically around a thousand. I've seen like 795 or 797 work great as well because people think that most courses are around like 997. So it's just like, oh, this is a good deal. You could even do a deal where it's like, normal is this much and now because you're a customer of ours, you can get a $200 discount. I've sold over a thousand people, so over a million dollars from this one course.
Chad Kodary (13:17.364)
Wow.
Gusten (13:20.27)
through this front end to the automated sales funnel without sales calls, without a webinar, without a challenge. So this is where like, if you look at your YouTube channel and you actually wanna sell like consistent sales like at least a thousand dollar per day or two, $3,000 per day, you could remove a webinar. You could remove a challenge and you could just do, obviously better if you have more because they can pick and choose, but you could just.
Chad Kodary (13:26.953)
Wow, love that.
Gusten (13:47.91)
ask yourself like, what are all the things they're thinking about right now? And what's everyone else doing in the market where I can go above and beyond like you're doing right now, you're doing all these interviews for free and people can just get a lot of value from them. So when they're ready, they go and sign up or they buy something from you. And so these are, these are actually more like hidden webinars and they're not sleazy. You don't feel weird recording them and you don't feel like you have to convince anyone. It's like, man, we're having fun and we're talking about stuff that we care about. And then when people
Chad Kodary (14:03.965)
Yeah.
Chad Kodary (14:12.206)
Yeah.
Gusten (14:17.302)
see this, they feel like, man, these people are genuine. I wanna work with them. Because others are trying all these things to get our money and I just feel like home here.
Chad Kodary (14:25.969)
Yeah. I love that. I just marked that by the way, so we can get a real out of that because that was awesome. But so I want to, I want to keep peeling the onion back as I like this. So you go from $37. And by the way, you said he sold around a thousand of those courses right for the 997. Are those people that bought the 997 or all of them, do they buy that 37 first to even get to the 97 the 997 or obviously are there other ways that people just go straight to the 997.
Gusten (14:30.594)
Yep. That's exactly by the way, how our coaching program was. I pulled some numbers the other day cause I shot a video and in that video we were showing all the numbers. We had 487 people go through our high ticket coaching program DashElite Um, and it was exactly that. It was 5k one pay 6k split up at 500 bucks a month. 98.9% of those people took the payment plan option. So just to give you some context there for the viewers.
Gusten (14:42.989)
Yeah.
Gusten (14:55.062)
Some people just go straight to it. Yeah. Some people just go straight to it because they might want like the tutorials to design or write copy or something, or just the funnel agencies part where they want to get clients. And it's like, Oh, I also want the templates to speed up the delivery.
Chad Kodary (14:56.313)
Okay. Cool.
Chad Kodary (15:03.081)
Gotcha.
Chad Kodary (15:09.129)
Gotcha. What's the next step after 997?
Gusten (15:12.81)
Yeah, so I want to launch like a higher ticket mastermind. You know, a lot of people have like a 20, 30 K with in-person stuff, but I'm kind of an introvert. So I like my home and my family. And so I price it lower and I've sort of productized it. So it used to be that I do a lot of like one-on-one coaching in the, in the, in a circle and better for context is, is five cap from Thor six K through payment plans and you'll increase a lot of conversions by just having payment plans. So now if you think about recurring revenue,
Chad Kodary (15:24.12)
Yeah.
Gusten (15:42.486)
those payment plans become recurring revenue.
Chad Kodary (15:44.977)
Yep. That's exactly by the way, how our coaching program was. I pulled some numbers the other day cause I shot a video and in that video we were showing all the numbers. We had 487 people go through our high ticket coaching program dash elite. Um, and it was exactly that. It was 5k one pay 6k split up at 500 bucks a month. 98.9% of those people took the payment plan option. So just to give you some context there for the viewers.
Gusten (15:51.254)
Mm.
Gusten (15:58.497)
Yeah.
Gusten (16:02.466)
It's a-
Gusten (16:09.638)
Yeah, it's a great price point as well because it's not like a 10k program where you almost feel nervous because they've invested all their savings and they're dependent on you. It's also a different group of people but I feel like if you want to go broad and you keep it at 5k or 6k with the payment plan, you get more people in and they're still invested enough to take it seriously. So a lot of times courses, they kind of sit there.
And they're like, I'll go in and check it sometimes. But when someone invests 5K, it's like, oh, this is something I need to get results with, which also helps you and your business because you get them results, which snowballs into more people joining.
Chad Kodary (16:52.253)
Dude, there's one thing that you said for all the course creators out there. Um, we've been selling courses for a long time. It's been like six years that we've actually sold 4099 courses to date. Like two weeks ago when I ran the numbers, we sold a lot of courses, right? Courses all the way from, it could be $37 or $27 like our agency, lawn cigarettes all the way to our 997 courses. Right. It is insane. It's insane. How many people buy courses even at like the 997, uh, rate and don't even watch them.
Gusten (17:04.951)
Amazing.
Gusten (17:19.762)
Yeah.
Chad Kodary (17:21.661)
They buy the course and they never, they log in one time and they just never log in again. Right. They don't even watch like the first, the first module or the first lesson. It's insane. Right. And that's why I feel like for those people that just go and like buy courses, it's very difficult for them to see success. I feel like a lot of them need the accountability and need the group coaching. They need somebody, you know, jumping on a call with them three times a week and maybe like a group coaching environment, obviously not one on one for 5k, but in like a group coaching environment, like.
Gusten (17:41.739)
Yeah.
Chad Kodary (17:51.165)
you know, pushing them, pushing them, like do this, do that. Like they, they need that push. So I'm glad that you said that because we looked at those metrics and that was actually insane as well. Like there's so many people that just don't do anything with it.
Gusten (18:00.873)
Yeah.
Yeah, you know what, if someone's listening to this and you're a course creator, here's what you can do to get more students to show up and get them excited and actually go through the course. I used to think that the course has to be like 100% perfect and ready when you launch it. And I'm now on my 4.0 of the same program. And what I've found is that people really appreciate when you update it for free, so they get lifetime access and what it...
Chad Kodary (18:23.581)
Wow.
Gusten (18:30.81)
what happens is they come back if they're like paused or life happened or something, they come back and they're like, this is amazing. And they get super excited. And they also, because you can do like, you know, if you do like monthly Q&A calls, you do if you do random live streams, you can create a presentation of what's working now or this strategy that we're doing in our company, come and, you know, show up on the call and I'll reveal exactly what it is. So now you're creating a community instead of just a course. So I think that the future of courses are
Chad Kodary (18:38.781)
That's cool.
Gusten (19:00.734)
not just community, it's sort of like guided, it's guidance with accountability and courses and it's new information that is like relevant to them right now. So you know what industry I like to follow to actually improve my coaching education? I follow the crypto YouTube guys, because what they do is like, they prepare a lot for a live stream and they like have these Twitter.
Chad Kodary (19:21.629)
Really? Wow.
Gusten (19:27.186)
updates and data and like they bring this excitement to do a show. And they're like, tomorrow could look totally different or next week when you tune in. So it's like, oh, things change and people don't want to like miss out on information. So if you look at your courses the same way, it's like, I developed a new framework, here's three things that I discovered you can't miss out on and you do a training on that, and you keep it fresh. And it's like, they don't even have to go through the full course.
Sometimes a small video gets them excited to go in and watch that one module again. It's like, Oh, I want to refresh my memory on that.
Chad Kodary (19:59.221)
And they get notified when you upload it, right? Everybody gets notified. That's cool.
Gusten (20:01.258)
Yeah, and then you take, if you create it as a masterclass, you put it into the course as well. But now you can post it in the Facebook group or in your community, or you can even livestream if you want to, but it's like, keep it fresh and keep it at least like bi-weekly, have something new that you're adding. And you can also like remove stuff when you're like, oh, that video from two years ago, man, I don't know, the production wasn't there, whatever. You can update it and just keep it fresh. And I think people love that.
Chad Kodary (20:30.325)
I love that. That's a good idea. I want to get into another question that I had because you said a couple of things here. You talked about your personal brain. You said that you were also in the process of building your personal brain. I'm assuming probably a lot on YouTube, right? YouTube's a big platform, right? I've been trying to do the same. I think I'm up to like 6,000 subs on YouTube right now, which is not a lot. It's something crazy, but I haven't really posted a lot at all really in the last couple of years. I'm starting to now do obviously these podcasts. We're going to post them on YouTube. We're going to do a bunch of reels and stuff. So we have like a little content strategy to.
Gusten (20:39.159)
Yeah.
Yeah.
Gusten (20:51.32)
Hmm.
Chad Kodary (20:59.625)
to get us some momentum again. What are you doing on YouTube to basically build momentum, get new subscribers, and also are you monetizing on YouTube as well?
Gusten (21:10.41)
Well, so with YouTube, let's talk monetization first, because I think a lot of people believe if you have like a million subscribers or 100k subscribers, then you're going to be rich. And what I've actually found is you can have a super small audience. Like I would say that the goal that you really want to be at is like 10,000, but like actual fans. So a big trend right now, for example, is people doing free courses, like two hour courses, four hour courses. One of my friends, Jordan Bowen.
in e-commerce. He uploaded an 18 hour e-com course. It has 1.6 million views. So imagine if you had to spend, you know, money on advertising to get a hot 1.6 million people to see and watch like, you know, quite a bit of that 18 hour course, but he, he builds it once, took him a lot of time, but now it lives on forever. So it's like, when you have that, you just like, he's making seven figures, like six figure per month from affiliate.
Chad Kodary (21:43.357)
That's crazy.
Gusten (22:06.886)
marketing alone from that video. Because it's a free course there, but you have a link to a free course in a library. And so these are assets. So think about it as like real estate, but digital, digital assets. And so every video I think about as an asset. And sometimes I feel more inspired and I'm like, now let's make a really good video. Sometimes I just sit down and I press record and I barely edit. And that's just because life happens and we have a lot of things that we're working on. And it's like.
Chad Kodary (22:18.217)
Yeah.
Gusten (22:35.922)
I don't take it too seriously, but I think YouTube is definitely a long-term play where you're like, there's a lot of ways you could go about it. One is you just film a lot of tutorials about a specific topic. So you're just helping people. They start following you for the tutorials and the how to, how to do this, how to do that. But then you could also, like if you look at Hamsa, he has two million, what's his? Hamsa, I forgot his full name. We have two million.
subscribers and he's just telling stories and helping young men be more masculine, have more energy, be productive and all these things. And so he doesn't do tutorials at all. And it's like he's found his thing and he just doubled down. One thing I wanted to do when I got into Funnels was I just want to dominate whenever they're looking for something. So I know if they go on Google or YouTube, they look for how to do this. They're already a customer because otherwise they wouldn't be thinking about it.
like DashClicks for example, if they try to Google how to use DashClicks or DashClicks tutorial, like they're a warm, super hot lead. And so I built a multi-six figure affiliate marketing business doing just simple tutorials. And then I added other stuff later, like here's how I'm making money. And then people start asking like, how do you get clients? So I did videos about that. And it's kind of this ever evolving game as well. You can't stick too long on just one topic.
your audience gets bored and you get bored and then you burn out. So you like, you wanna keep it, keep it fresh always.
Chad Kodary (24:08.421)
Yeah. How, how frequently, cause everybody has like this content schedule that they try to hit and I know the world happens and that, that for me, very hard to stick to it, but, um, how frequently are you posting?
Gusten (24:14.124)
Yeah.
Gusten (24:21.986)
So right now it's about one per week. At one point it was three per week. During December I did like a 24 day sprint, one video per day for 24 days. But it's actually not even helpful to do it that often because if you think about it, like business owners are busy. Like imagine if you went every single day to the same channel and it was a 20 minute video and it was about like.
Chad Kodary (24:27.101)
Wow, that's a lot.
Chad Kodary (24:32.346)
Holy moly.
Gusten (24:47.498)
maybe more tactical or technical where you had to think about it. It wouldn't, like you would, you would stop watching it because you'd be overwhelmed versus like a TV show. Like a lot of people are probably familiar with the show friends. You don't have to think you just, like, you can have lunch in your office and just watch friends or sports, for an example. So like, it also depends on what type of content you're producing.
Chad Kodary (25:10.609)
And the videos that you're posting, they're long form, you know, 15, 20 minutes style videos.
Gusten (25:16.35)
Yeah, I've done like seven, seven to 10 minutes as well, where it's more, I actually wanna just get like as much as possible into a video. I would say if someone is listening, they're like, I wanna have a course, I wanna set up a funnel and create a YouTube channel that drives all the traffic to that course, to the funnel, to sell the course, it's actually better to do less quantity and more quality. So actually plan out the videos and.
Think about what's the hook like this interview for an example, the first 30 to 60 seconds should just be like a highlight reel of I say one thing, then you bleep out like the keyword and it's like this. Yeah. It's like this massive reel so that people, if you have enough, like open loops, they have to close them. And how do you close them by watching it to find out like what, what we're talking about and this is the YouTube game, you know, some people like it. Some people hate it.
Chad Kodary (25:51.973)
Yep. That's exactly what we do.
Chad Kodary (26:02.941)
Yep. Yay.
Chad Kodary (26:08.637)
That's funny. Yeah, that's exactly what we do. So as it, for most of you guys, if you guys are watching this podcast, you'll see me, my hands on my mouse here. It's because we use Riverside to record and I can hit markers, right? Inside of Riverside, which gives my editor the positioning to know, hey, this was a really fire spot inside of the video, take this and do something with it, create a reel or put it in the first part of the, the intro for the hook, right? So yeah. And when you, I'm also curious about,
Gusten (26:19.68)
Mm.
Gusten (26:29.355)
Yeah.
Chad Kodary (26:36.053)
uh, your post-production, because your videos are really high resolution. Um, obviously they're there. They look like just really good quality videos. So aside from just like your setting, your area, your studio, um, what are you doing like post-production? Is there like a whole process? Or are you just saying, I'm going to sit in front of the camera. I'm going to shoot this 20 minute video. I'm going to send it to my editor and he's just going to deal with it. And I'll post it a couple of days later.
Gusten (26:39.88)
Hmm.
Gusten (26:59.638)
So there's a couple of things that I do. A lot of people ask like, how do you get the blurred out background, like the lighting and stuff like that. And it's funny, we're recording this on my laptop right now in my home office and I don't have my cameras here. We're talking about my equipment and it's at my other office. So I got a new place because it's bigger, it's brighter. I wanted to get a new environment to shoot from, but it's basically just having like the right lenses with the right cameras where it's like full frame. You have, let's say I do a 50 milli.
Chad Kodary (27:12.531)
Yeah.
Gusten (27:29.614)
1.4 lens, which means 1.4, it's going to be blurry in the background. Uh, 50 mil is going to be like, there's a, I need like two meters. I don't know how many feet that's in, uh, in, in us, but there's like a certain amount of space in front of me, but also behind me, right? So it's like this whole, um, set the sign behind how I, how I film the videos and then also lighting. So like, for example, if it, if it's middle of the day,
I got big windows, I need to also control the lighting so that it's not too light and then the background is too light. Like there's all these things, which is pretty technical. There's a lot of details that goes into it. But once you've set it up, it's like, once it's set up, you want to systemize it so that it's like, almost like hit one button and record.
Chad Kodary (28:11.165)
But once you have it set up, yeah, you're done.
Chad Kodary (28:20.817)
Yeah, like for me, and I've said this on multiple podcasts, so I'm repeating myself, but I'm going to say it again, because like for me, my goal this year is we also have a studio and inside of the studio is where we host a lot of our bigger events, like the challenges in the studio, like a lot of those other things that we do. But this year, I was like, dude, every time I go to the studio, it is such a headache because it's like an hour of setup time to set up all the lights and the cameras and get everything working. Then it's like audio video checks, right?
Gusten (28:34.582)
Hmm.
Chad Kodary (28:48.221)
Uh, and then I have to have a person in there with me that's actually shooting everything because we have it built or we have the studio and then in the room next door is basically like the, the live broadcast room where we have the, the whole computer set up and it's broadcasting and all that fun stuff. Right. It's like, it's just, and then the posts, right, we got to clean everything up. And I, so I said to myself this year, I said, I just want to lock myself in my room and like, if I'm going to shoot a podcast like this, I don't want to have to go to the studio, it's just going to be too, it's like a three, four hour thing. I want to just hit record. So all I did was
Gusten (29:12.66)
Yeah.
Chad Kodary (29:16.741)
I literally put up these little things behind me, these little square things. I don't even know what it's called. I have a light that's coming out of the bottom. I took this mic and have it to my desk. I got my headset. So like literally I can come in and out of these videos and I'm in and out. And that's it. And I just take it and I have it sent to my editor and my editor for the podcast. We don't really do much editing, but like if I'm doing like videos or anything on YouTube, it's just so much easier than going to the studios. All my webinars, the past three webinars that I've done.
Gusten (29:30.422)
It's perfect.
Gusten (29:43.117)
Yeah.
Chad Kodary (29:46.333)
I've done right here for my computer. I haven't, I didn't even step foot into the studio. Dude.
Gusten (29:48.07)
Yeah, it's convenience. Yeah, because like, let's say you have a video idea. And if you have to set up stuff for one hour, you already like, you already brain dried. Yeah, so you it's like the time from idea to execution. Like one thing I do is I use a cam link to my computer so I can open up quick time on my MacBook. And I see myself
Chad Kodary (29:58.093)
It sucks, man. Yeah, it sucks. It really does.
Gusten (30:13.006)
from the camera angles that I have. So I have two of them. I can see, okay, I have two cameras. I can see what they look like. And then I go and hit record on the actual camera. So my quality is better because I'm not filming through the computer. So even if you have all this set up, you actually don't need a person at the office and you don't need all the crazy stuff. You come in, you switch on the lights, you keep them at the same place all the time. You open up QuickTime and just look out, okay, the focus is there, the lighting is good.
Chad Kodary (30:25.171)
Mm.
Gusten (30:39.486)
And then you do a separate audio through QuickTime and you film on the camera with SD cards. Then you upload everything to a folder and you forget about it. Then it's the editor's job. And that's kind of, it's a lot of work, but that's what you hire them for.
Chad Kodary (30:52.813)
Yeah, no, that's awesome. And like when you're doing tutorial style videos where you're sharing your screen, a lot of the times in your videos and obviously other people's videos when they're doing like tutorials or anything like that, or maybe even not even tutorials, maybe you're just front face, but you're talking about something. And there's, you know, there's all of these things that fly into the screen, right? These animations with the screen showing, you know, what you're talking about, right? Like, that's the stuff that I'm talking about, like when I'm shooting videos, if I'm not like sharing my screen and actually me personally showing those things.
Gusten (31:21.799)
And I, I used to, I used to do it a lot. Like when I first started my, my company, social agency, like my first company in 2009, um, that's when social media obviously started becoming a trend, like around that time, right? But like even in DashClicks in 2000, late 2018, we opened DashClicks, like the first year or two, like, man, I was doing social media. I was going alive all the time when lives were a thing, right? It was like,
Chad Kodary (31:22.665)
the person after that's doing post-production, right? They don't know what I'm talking about a lot of the times, right? So like, what do you do in those situations? Are you like literally like, okay, in this, at this point when I'm talking about this, use this clip.
Gusten (31:27.052)
Yeah.
Gusten (31:34.058)
Okay, I'm going to give you the best advice ever. So what you do, the second you're done filming is when you have the freshest memory. So you go, okay, what are all the things that I need to upload? So it's called B-roll. A-roll is the camera angle. B-roll is everything you add, their supporting elements. So if you talk about the challenge that you did, the editor can add an animation of the challenge and people can see what you're talking about. So when you're done filming,
You go, okay, these are the five things I was talking about that I know I'll need. You upload it to a Google Drive folder, and then you just have a WhatsApp chat. And a lot of people use Slack and everything. What you wanna do as the CEO is use the app that you use every single day, and they come to that app, so it's easy for you, because if you have to go somewhere and it's like, it's just, again, it's like removing friction. You wanna remove all the friction because content creation is hard as it is. So...
Chad Kodary (32:22.514)
Comes ahead of here.
Gusten (32:28.446)
Now, because you have the WhatsApp chat with them, and if you have multiple editors, you have them all in a group chat, so they can also support each other. Like, hey, who's got the link to this challenge? Oh, it's this link. So they can go in and grab the screenshot of it. And so obviously, the longer you work with an editor, they're gonna understand, oh, he's talking about this thing. Oh, he's talking about the thing he mentioned two months ago in another video. And so you upload as much as possible the second you're done filming.
And then there's like maybe a couple of things that they might need, but they ask you when they have their first draft. So you can give them like all at once, not one here tomorrow morning, they ask another thing, 10 PM tonight, they ask you another thing. Cause that's when it like content becomes something you actually end up hating. And you're not gonna do a lot of it if it sucks.
Chad Kodary (33:08.19)
Yep.
Chad Kodary (33:14.161)
Yeah, that, well, that's what happened to me in 2023. I found myself just hating to do content. So I wanted to do something simple, right? And that's what I'm doing and it's working for me, which is great. Another question I have, yeah. Yeah.
Gusten (33:20.85)
Yeah, yeah. Yeah, simple. And it's actually, for anyone, I just want to say this, because some people might be like, Augustin saying you should only do quality videos on YouTube. Right now, there's actually a trend for some people say it's like authenticity. They just want like simple videos. If you look at Sam Sulek, he has millions of followers and he's just vlogging every single day is the same thing he's in the gym.
And it's no fancy editing or anything. They say it's because it's authentic. And I agree to some extent. But I also think that it's actually a there's a there's a lack of people. I would say people are so tired of watching these like fast editing for 20 minutes that their brains sort of get fried. It's dopamine, right? Like when something happens like dopamine, dopamine. So imagine if you are already feeling like stressed out from a job. You sit down and you want to relax.
Chad Kodary (34:09.523)
Yeah.
Gusten (34:16.69)
And the video goes like crazy for 20 minutes. It's like, ah, I feel exhausted by watching that versus having like someone just sitting out and talking like this. That's why people like podcasts. They can almost just keep it on in the background when they go for a walk. That's why I listen to them. Yeah, so like if you make a video where it's kind of like you tone it down and you're just like on their level and they see it's like, yes, it's authentic but it's also not exhausting for their brain. And then they go.
Chad Kodary (34:29.077)
They just chill. Yeah, they just chill and listen. I love listening to podcasts.
Chad Kodary (34:45.074)
Yeah.
Gusten (34:46.002)
Oh man, I like this. Some, you know, this just feels like we're hanging out.
Chad Kodary (34:51.293)
When you I want to I want to go into one more question and we'll wrap up the personal branding thing here because I got I got some more for you when you're when you're When you are recording these one videos per week and well, that's it. You're done You load everything up to the Google Drive you send them to the theater How long does it take for post-production to happen? Are you waiting like a week to get your video back and then you schedule it out? Like what is what does it look like after you do what you just said?
Gusten (35:16.014)
I think for a content creator, you don't want to schedule too much. Like because you actually want it to be like art and a craft that you're like. Like imagine the sense of progress. And it's actually it's probably dopamine, but it's a slower one where you're like, you think about a video, you film it, you edit it. Let's say it takes three days and then you upload it. You get the thumbnail, you upload it. It feels good. Like it's like, OK, man, we finished this project. It's like a funnel project. And so then
Chad Kodary (35:41.383)
Yeah, it does.
Gusten (35:45.398)
Yeah, for me, like I can just give you some insight into my world. Like I get like, we talked about dopamine earlier today, right? It's like where you get like all this dopamine, like for me, um, I'm at the point where I'm working on, like I call them mini projects just internally, right? It's like, I take this project, you know, it could be anything across, cause we have different divisions in our company. It could be, you know, our DashElite is built basically into three divisions. It's software, our fulfillment services and our education, which is like courses and coaching, right?
Chad Kodary (36:05.185)
I never thought of it like that.
Gusten (36:14.306)
But you actually want it to be close enough where it's like, I would love if this episode goes live, you know, in a week from now. And so it's like, I think it's actually helpful to not have too much schedule, because then again, it becomes a machine. And as entrepreneurs, I think that we're more creative and we're more builders and we're more visionary than like robotic machines that are just like, hey, we need another episode, we need another video. The schedule says we need to film something.
Chad Kodary (36:36.614)
Agreed.
Chad Kodary (36:42.281)
What was the what was the coolest video that you shot that you love the most that maybe got the most views
Gusten (36:52.231)
Um, it's actually a, it's not a business video. It's, it's my full Ironman. So when I did a full Ironman took me 15 hours, I almost, well, I say almost died. I didn't actually like almost die, but it felt like that. But we, we made, we created a documentary out of it. And also fulfilling was there was no demand. Like we had to make money from it. Um, but it became a part of my brand as well, where it's like, you never just wanted to be about this one thing, like funnels or AI or software.
Chad Kodary (37:04.352)
Wow, imagine.
Chad Kodary (37:11.221)
Mm.
Gusten (37:20.35)
or agency, like you want it to be like this, and then that, that's like unique. Like if you ask me like, what do I see from the outside from you? It would probably be that it's like the software in the agency space, and then it's a family man. Like that's what I see. And it's like, you know, I don't know if you've done it on purpose or if it just sort of just happened, but you know, you could also think about this, like what's unique about me that I can incorporate into those.
Chad Kodary (37:41.895)
Yeah.
Gusten (37:46.294)
those videos. So it's like this triangle almost of like business family and Ironman and whatever it is.
Chad Kodary (37:53.285)
Yeah, it adds some spice and fun to it. It's like you're a real person. Yeah. Do you also post on social a lot? Like, you know, IG posts, TikTok, stuff like that, or are you primarily on YouTube?
Gusten (37:56.095)
Yeah, and personality too.
Gusten (38:06.25)
And I've tried the multi-page approach on Instagram and TikTok where we took, you know, we clipped our videos and we did a lot of like edits and created like theme pages and everything. It's actually, it takes away from, unless you have a CEO, COO running it. But for me, it took away from the fun of it. Cause again, I was trying to create a machine to scale it up. So instead what we're doing content has to be genuine and fun. Cause that's, that's how I'll do it for a decade more.
Chad Kodary (38:29.502)
Yep.
Gusten (38:36.194)
Then we're using ads to create those low ticket self liquidating funnels on the front end. So I'm leaning more towards that instead of doing all organic, I just want to scale it up with traffic. We're also doing a lot of like backend email promotions that we're starting to do and partnership collaborations sort of on the backend that people don't see on social media, but we have a...
huge email list that we've acquired and stuff like that I can't really talk about right now, but it's like behind the scenes to get from like thousands of people seeing a video to how do we reach millions of people?
Chad Kodary (39:13.693)
Wow. Yeah. You know what? For me, I've tried social. I've been in and out of social media for a long time. Um, and when I say in and out of social media, we're friends on Facebook. Like I very rarely post anything. I'm more of like the, the weird guy that just like looking at everything in the background, just like, like I don't post. I try, I don't post. I don't really engage much. Um,
Gusten (39:22.113)
Yeah.
Gusten (39:25.822)
Yeah. Mmm.
Gusten (39:36.415)
Mm.
Chad Kodary (39:37.209)
And I, I used to, I used to do it a lot. Like when I first started my, my company, social agency, like my first company in 2009, um, that's when social media obviously started becoming a trend, like around that time, right? But like even in dash clicks in 2000, late 2018, we opened dash clicks, like the first year or two, like, man, I was doing social media. I was going alive all the time when lives were a thing, right? It was like,
But I got burnt out, man. Like it's not fun for me. I don't like posting. In fact, I'm also like an introvert, even though I'm loud and all that stuff on like webinars and challenges, like I'm actually an introvert, like it's like a weird combo that I have. Um,
Gusten (40:00.779)
Yeah.
Gusten (40:06.178)
Yeah.
Gusten (40:09.702)
Yeah. Well, have you heard, have you heard about the concept of entrepreneurs evolving every, like three years? Every three years, just like that.
Chad Kodary (40:16.253)
They do. Yeah. I just did. I just had Alex Sharpen on a podcast and we literally talked about that whole thing about like the evolution, you know, the billion dollar code that he has and the evolution of Really? Wow.
Gusten (40:23.23)
Yeah. And he just closed down his company. Yeah. He announced it recently and he said he was closing it down. We're going to see what happens, but we're closing it down. And I could see it from his content that he's sort of moving into more maybe personal development, like just different, different stuff that isn't so much like systems and business and routine. It's like in another space. And like that's, that's totally
Chad Kodary (40:49.886)
Yeah.
Gusten (40:52.034)
fine as well, like he's already made it in this space. And I think that's beautiful, because how many people scale for the wrong reasons, the numbers, the ego, the status, and then they're like, what would you actually wanna do? Like how many people ask themselves like, man, if I could just start over, what would I do? For me, this one, I realized I love content, because I'm like, if I start over, you know what I'm gonna do? No employees, no schedule, not even revenue goals. My only goal is gonna be to be profitable and to create stuff.
Chad Kodary (40:53.938)
Yeah.
Gusten (41:21.742)
create stuff that people love. If I can do that every single day, then people are gonna buy it. I'm gonna be like, okay, what else do you need? And I build funnel templates and I do videos when I want to and I take a day off when I want to. And it's like, it becomes more of like a flow, creative, long-term thing versus, hey, we gotta hit the numbers, something's wrong. And you create problems that aren't really problems because of outsider perspective and influences.
Chad Kodary (41:44.081)
Yeah, you're spot on brother. Like spot on. Yeah, because I'm in the same shoes. Like we have
A lot of employees, big overhead, big team. Um, and, uh, yeah, I mean, it's just, it's, you know, just like every entrepreneur you're, you're fighting every day. It's like there's different challenges, uh, across everything in the organization. But, um, dude, Alex is awesome. I love him. We just had him on a couple of weeks ago on the podcast. It's amazing. He's been in our network for a long time as well. He's been on tons of webinars and stuff. He was on our challenge and the funnel freedom challenge. Um, but man, the, it's crazy because you can see like these, these.
Gusten (41:56.888)
Yeah.
Yeah.
Gusten (42:08.034)
That is great.
Chad Kodary (42:19.029)
It's almost like the journey, right? It's like everybody's on their journey and like they're at different stages in their life. And that was, I guess, just a stage like you needed to do maybe something else, right?
Gusten (42:26.066)
Yeah. It takes courage to change it when you're like, man, I want to do something else. Cause there's, you know, every choice has consequences, but it's like, okay, are you going to please others, um, who at the end of the day, they're looking out for themselves, or are you going to, are you going to do what's right for you and your family and your loved ones?
Chad Kodary (42:30.456)
Yeah.
Chad Kodary (42:44.249)
Yep. I agree. Where do you see yourself next? What's the next step for Goostin?
Gusten (42:50.206)
My next step is I've debated going like all CEO mode and like actually scale. Cause there's also a creative part in building infrastructure. I think there's a season for that. So I'm, and I'm always at an open book for me. I'm still a little bit longer in the face of like building and exploring infrastructure company collaborations and
Part of my company got acquired by a private equity. So now I'm an owner in the private equity company as well. And so that's what we're acquiring, other assets. And it's like, it's fun, it's different, but I also know that it's not my long-term thing. Like you have to be self-aware to be like, okay, what do I wanna do like long-term? So this is what I'm doing. I'm learning a lot. And I see it as a blessing, not as something that's like hard. And I'm sure every entrepreneur knows how hard it is to build a business,
Like, I don't know what it's like for you, Chad, because you're, you know, you're further ahead, you have a bigger team or overhead and we're on different paths. But all of that leads you to a place. And so anytime in the future, you can then leverage that because you've built those skills and everything. And that's what I'm on right now on the mission to just become the best version of myself through pushing myself when it's hard, almost like looking for the hard thing to conquer, but I also know it's not going to be forever. And if it ever gets to a point where it's like,
detrimental for me, my mental health. If I, if I have a burnout or something, I will pivot. And I won't be afraid to say like, now this is not me anymore. I'm totally cool, like starting over again, because to me, it's more about the creative expression of both developing myself, but also just like, how can I do something that most people haven't tried? Like, can I, can I change the way people sell courses? Can I change the people?
the way people do affiliate marketing. Like I'm always looking at like doing things that are like fun and different.
Chad Kodary (44:42.121)
That's the exciting part.
Chad Kodary (44:46.993)
Yeah, for me, like I can just give you some insight into my world. Like I get like, we talked about dopamine earlier today, right? It's like where you get like all this dopamine, like for me, um, I'm at the point where I'm working on, like I call them mini projects just internally, right? It's like, I take this project, you know, it could be anything across, cause we have different divisions in our company. It could be, you know, our dash legs is built basically into three divisions. It's software, our fulfillment services and our education, which is like courses and coaching, right?
Gusten (44:50.486)
Yeah.
Gusten (44:59.498)
Mm.
Gusten (45:05.334)
Yeah.
Gusten (45:12.321)
Yeah.
Chad Kodary (45:13.705)
So it's usually, it's like me meeting with the team members from those teams, seeing what issues are coming across or things that we need to fix or new launches that we'll need to do. It's like, I call them like mini projects, right? And usually I'm working on a handful of mini projects, a lot of times at the same time, because maybe it's like, you know, I work on a piece and then somebody else is working and I have like a couple days of doing nothing, right? So I pick up a couple of mini projects. And like every time I launch one of these mini projects, it's like a dope and meeting. It's like, okay.
Gusten (45:23.574)
Yeah. Yep.
Gusten (45:30.464)
Mm-hmm.
Gusten (45:41.419)
Yeah.
Chad Kodary (45:42.237)
That's off. Let's put it in. Let's see what happens, right? What are the results? Did we increase conversions? Did we increase show up, right? Did we get more traffic, whatever it was, did we get more sales with, were people happier, right? What were, what were these things that we did? Right? So for me, for like the past, I would say like at least one year, I've been dealing with like that dealing, but I've been doing like mini projects. And for me, what I found is where I get the most excitement is I like to build things and then I like to put them out into the world and then I like to see what happens. I like to see the result of them.
Gusten (45:44.748)
Yeah.
Gusten (46:01.631)
Yeah.
Chad Kodary (46:11.933)
But I have a problem internally. I like to do them very frequently. So that's why I take many projects and I won't take on large projects that might take months or years because I'll get burnt out. Right. I like to have like quick dopamine coming in and get the excitement and move to the next thing. Right. That's why a lot of the times you'll see people build these amazing things and then they'll launch it out into the world, right? Whatever it is, it could be a software. It could be a course, whatever, whatever it is that they do.
Gusten (46:12.063)
Yeah.
Gusten (46:15.734)
Mm.
Gusten (46:22.347)
Yeah.
Gusten (46:33.953)
Yeah.
Chad Kodary (46:37.961)
Um, it takes them like three months a year to build the thing. They launch it and they're just burnt out and then they just go on to the next thing, right? So it's like, yeah, like I'm aware of that for myself and like, I find myself strategically bouncing around and working on mini projects to create that dopamine for myself. Um, but yeah, I'm it. Yeah, go ahead.
Gusten (46:41.214)
Yeah. Yeah, you're burnt out. Yeah.
Gusten (46:52.674)
That's smart.
Yeah. One thing, one thing, one thing I'll add for people who are like maybe feeling burnt out or feeling like they're pulled in too many different directions. One thing that helped me when I was starting to feel burnt out a couple of weeks ago was I said, man, I'm, I'm letting myself sort of be handled by my team and everyone else where I no longer feel like my gift is being shared to as many people as possible, which only comes through creation. And when I have like mental.
mental space and I have time to create stuff. So I said, well, why don't I divide my week into like different hats? So Fridays, for example, is my social day. I do coaching on Fridays. But like, then I have certain days where I do just content creation. So imagine you wake up and you have no meetings the entire day. How easy is it to, well, first of all, you have to fight the social media addictions and all that. But if you can just focus and do
Chad Kodary (47:51.59)
Yeah.
Gusten (47:53.462)
your mini project just that day. And your entire team knows that he's probably not going to reply. Maybe when he's done with everything else or when he's having dinner or lunch or something, but he's not, he's going to be focused on the one thing. And then the next day you're maybe doing admin stuff or you're doing something else that some other people need from you. But now you know that that's that type of day. So you're not blaming yourself for not being creative because creative and creativity was yesterday and then you have a social day and you have like different days.
Chad Kodary (48:22.526)
Yeah, that's cool.
Gusten (48:23.602)
And so you're also allowing yourself and giving yourself grace for not always like getting stuff done where you feel productive, right? And it just, it's helped me at least, uh, be more in my, my own zone and, and also set sort of standards for how we do things in the company.
Chad Kodary (48:39.857)
Yeah, I like that, man. You're just scheduling out different days to focus on different things. Like there's stuff that I hate doing in my company. I hate it. Right. And there's I really do. I hate it. Right. And one, it's like a lot of the times it's not just like, oh, let me just find somebody else to do it. It's things that I have to actually do myself. Right. So I will schedule out those things. But yeah, you're right. Like what I do on my end is I'll balk out the whole day.
Gusten (48:48.991)
Yeah.
Yeah.
Gusten (48:57.369)
Yeah.
Chad Kodary (49:04.549)
And I'll just, this is, I'm working on this. A lot of the times what I'll do is because there are many projects and a lot of the times it's like a couple of days usually is what I'm referring to. These I'll just block it out. I'm like, okay, well this time, uh, maybe the first half of the day, I'm going to work on this mini project and the second half of the day, I'm going to work on this mini project and my days block. Right. Or like pop, for example, podcasts, I kind of screwed myself to be honest, because what I did with the podcast was in the, I use Calendly for, for booking. Um, but what I did was I, I basically blocked out.
Gusten (49:04.61)
Yeah.
Gusten (49:11.583)
Yeah.
Gusten (49:19.266)
down.
Gusten (49:30.958)
Hmm.
Chad Kodary (49:34.689)
where people could book, people could book podcasts within like the first two hours of the day or the last two hours of my day. So I, it wasn't like sporadic podcasts or like always around the same time. What I'm actually going to do moving forward is I'm only going to do podcasts like one day of the week. And whoever wants to book podcasts, they can just book them all in that one day. And I'll just knock out five podcasts on one day. It doesn't matter, right? I'll just, I'll get it all done in one day and it doesn't have to sporadically hit my calendar throughout the week. Right?
Gusten (49:43.134)
Mm-mm.
Gusten (49:58.594)
Yeah.
Yeah. Here's, yeah. Here's what I'll, yeah. I agree. Yeah. Cause you're in that, like you're in that mode. So you could do like coaching. If you do that, you could do maybe even sales calls and podcasts the same day. Cause you're, it's kind of that type of, of day. But now because you've done a lot of episodes, you could do just like two per week or two bi weekly and just keep it fresh. And it's like faster release. And so it helps with distribution and everything.
Chad Kodary (50:04.745)
Yeah, I was just going to say, because your flow, it's hard to keep the flow.
Chad Kodary (50:24.041)
That's what I'm doing.
Gusten (50:30.73)
And it doesn't have to become one of those like, oh, today's five calls, five interviews. And you're like, let's say you're feeling a little bit tired or off and you like, you have five of them booked. So, um, having less of them, but yes, having them like on that one day, it's perfect.
Chad Kodary (50:41.416)
Yep.
Chad Kodary (50:44.797)
Yeah, you can imagine how my calendar was the last four weeks. I booked 30 something podcasts, close to 40 podcasts. I've shot probably close to 30 of them already, right. And they're each 45 minute episodes. So like every day I had at least two podcasts booked every single day for like the past month has been insane. Right. Um, but now I have a lot of content that we're going to do is for repurposing and all that good stuff. So I'm like booked out until I think like the end of July, uh, for content, which is crazy.
Gusten (50:48.257)
Yeah.
Gusten (50:55.946)
Yeah.
Gusten (51:04.63)
Yeah.
Yeah, it's great.
Gusten (51:13.226)
What? That's awesome.
Chad Kodary (51:14.981)
Um, yeah, so, um, now I can hang out for the next couple of months and just have that creative space. I just did my bulk.
Gusten (51:19.762)
Yeah, well, that's great. You get to do YouTube for fun. You're like, whatever I want to talk about today. That's what I'll do.
Chad Kodary (51:32.499)
Yeah.
Gusten (51:35.436)
Yeah.
Gusten (51:39.114)
Yeah. Yep. Love that.
Gusten (51:53.578)
I would say Instagram for messaging if they need something or YouTube. I have a lot of like free stuff and we're actually uploading a 10 hour free course on YouTube. So by the time this comes out, it's probably on YouTube, a 10 hour free course on funnels, how to become a funnel builder, all that stuff. I have a free community with us as well, but you'll find all the links on YouTube. So.
Chad Kodary (52:04.656)
Yeah.
Chad Kodary (52:10.663)
Awesome.
Chad Kodary (52:16.017)
Love it man. Well thank you so much for your time. We appreciate you as always and hopefully we'll have you back on here in the near future and see where you are in your journey. All right man. Have a good one.
Gusten (52:23.242)
Yes, sir. This is great. Thank you, brother. Take care.