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For a quarter of a century, one industry has been quietly shaping how you see the world. That industry is digital marketing and, for 25 years, it's blended technology, media, advertising and entertainment into an unstoppable cultural force. But what's in store for the next 25 years of digital marketing? Join Andrés López-Varela and a cast of marketing leaders on Hard Refresh, a limited 10-episode series from State of Social, Australia's best marketing conference, to find out what trends, technologies, culture and controversies are likely to shape digital marketing over the next 25 years.
Creators and Guests
What is Hard Refresh?
Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh.
This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 years. Andrés López-Varela (a.k.a. ALV), one of Australia's most experienced marketing educators, is joined by a cast of industry leaders picked from the ranks of this year's State of Social speakers to unearth what's next for digital marketing.
Join them as they press F5 to discover a refreshed perspective on everything from the next evolution in social media to the role of marketing in culture, from the future of digital audio to the changing role of online video, from the era-defining impacts of AI and automation to the brave new world for marketing agencies, and much more.
Hard Refresh is recorded and produced on the traditional lands of the Whadjuk Noongar people, the Awabakal people and the Gadigal People of the Eora Nation.
For a quarter of a century, one industry has been quietly shaping how you see the world.
Soundbites:People who can spread ideas, regardless of what those ideas are, win. The mobile phone is just a superlative nudging device. And everybody out there is a media company. I mean, everybody has a Snapchat, Facebook, a TikTok.
Andrés López-Varela:Yep. Digital marketing, the industry that for twenty five years has blended technology, media, advertising, and entertainment into an unstoppable cultural force.
Soundbites:Where are you? You're on a boat with a man your man could smell it.
Soundbites:Are the blades any good? No. Our blades are *bleep* great.
Soundbites:Hi, Barbie. Hi, Ken. Hi, Barbie. Hi, Barbie. Hi, Barbie.
Vox pops:But what's in store for the next twenty five years of digital marketing? Will we still be watching will AI take out? Are we still going to have podcasts? Will social media even be a thing? Are creators going to replace media companies?
Andrés López-Varela:Great questions. Let's get some answers. I'm Andres Lopez Varela. Join me and a cast of marketing leaders on Hard Refresh, a limited 10 episode series from State of Social.
Andrés López-Varela:We'll dive into the trends, technologies, the culture, the controversies likely to shape digital marketing over the next twenty five years. Hard refresh, the next twenty five years of digital marketing coming soon to your podcast feed.