Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever:
 
1. Social media - short form content, direct calls to action and YouTube.
2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 
3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities.

If you want to download my 4 favorite ChatGPT Prompts for free go here:
https://morgan-franklin-media.ck.page/9107e58da5

Let me know how you're preparing for 2025:
DM me on Instagam
Send me a message on LinkedIn

Shop my podcast templates here:
https://podcastsforprofit.com/

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

Creators & Guests

Host
Morgan Franklin
Morgan Franklin is a podcast producer, strategist and educator. Since 2020 Morgan has founded and produced multiple top ranking podcasts from the health industry to beauty. Featured everywhere from Good Morning America to Martha Stewart Living Morgan's passion and knowledge for branding and podcasting have helped countless business owners and brands grow their impact and bottom line podcasting. Morgan is the Founder of Podcasts for Profit and Morgan Franklin Media, in addition to host of Podcasts for Profit with Morgan Franklin.

What is Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters?

If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your step-by-step guide to creating a podcast that will transform your business, opportunities and life.

Morgan Franklin: It feels like
every other person this week on

TikTok and LinkedIn, I cannot
get away from people saying that

October is the new first of the
year reset. And basically, if

you don't start your resolutions
now for January of 2025 you are

not gonna be successful, and you
have to start right now in

October. And if I'm being
honest, it's kind of stressful

also, and I've always felt this
way, don't wait for a month or a

date or a new week to do what
you know you want to start

today. That's the biggest lesson
in all of this for all of us,

you don't have to wait for what
you want. And that being said, I

have a kind of love hate
relationship with resolutions

and very strict like self
improvement regimens, but I do

love planning and strategy and
honestly, riding the wave of

everyone being there would unto
best self at the beginning of

the year. No surprise here I am
already working on q1 for 2025

and I wanted to share a few of
the things that I'm starting to

work on as a podcaster and a
producer and a strategist, and

three things I'm starting now to
grow my podcast in 2025 so that

hopefully it can help you grow
your podcast too. Hello and

welcome to podcast for profit.
My name is Morgan Franklin. I'm

a Podcast Producer, strategist
and educator. This podcast will

help you create and grow a
podcast that cuts through the

noise of social media and speaks
directly to your target

audience. If you're ready to
create a podcast that will align

you with the experts in your
industry, position yourself as a

trusted leader and create
another source of revenue for

your business, you're in the
right place. Okay, so the first

thing that I'm doing to grow my
podcast in 2025 that I've

already started working on, and
if I'm being real with you, is

probably the least fun. And the
thing that makes me the most

uncomfortable is filming short
form straight to camera videos.

So this is the kind of video
that you'd see on Tiktok or

YouTube shorts or reels where
I'm just talking about a podcast

episode or something related to
podcasting, or something about

me. I do think that these
informal, straight to camera

videos that are kind of like a
monolog, like you're FaceTiming

a friend. These are the most
impactful pieces of content you

can create right now. It feels
real, it feels personal, and it

feels like it's genuinely coming
from you, and that's what I love

about it. And as someone that
wants to curate every single

inch of my social media
presence, this is really

difficult for me, and I've heard
from many other people that it's

very difficult for you too. It
feels very vulnerable, but the

numbers are there, and that is
what matters. People don't want

a highly produced, professional,
polished graphic designer. They

want to feel like they're
talking to you. Another thing

that I'm shifting my operations
on in the social media realm for

the upcoming year is the way
that I promote episodes. This

might kind of seem like an
insignificant change to some of

you, but I think it makes a
really big difference, and we

have to stop pretending like
having a new episode is a

novelty or a reason to listen.
We do this all the time, and I

see this every week, and I know
that you do too every week, I

see someone out here posting the
same three graphics that they've

been using for two years as a
new episode. Or listen to my new

episode here with special guest
XYZ. And I hate to tell you, but

no one cares. No one cares if
you have a new episode. If it's

the day of the week that you
should have a new episode, you

should have a new episode. This
is not news, and I am so guilty

for this. For years, I have been
so guilty of this because we

think people should care, right?
We put so much time and energy

into this new episode, and we're
really proud of it. We want

other people to hear it, but
that is not going to make them

listen. That is not enough. This
is what's going to get them to

listen, piquing their interest,
showing them the highlight or

the part of something that
you're talking about that they

might want to hear more of, and
then telling them where they can

listen to more. Here's a quick
example. So earlier this week, I

was on Tiktok, and I saw these
podcasters talking about

Halloween costumes. I love
Halloween, so of course, I was

in immediately. They were
talking about the costumes that

we need to retire in 2024 and
not just retire, but like when

they would be cool again. And I
thought that that that was just

such an interesting concept. But
the snippet that they were

talking about was they were
saying that three hole punch gym

from the office, a very
notoriously lazy costume, is

out. But if you give it five to
10 years for this generation of

kids who think that millennial
stuff is kind of lame, if you

give those kids time to age out
of picking the things that are

cool. In about five to 10 years,
it'll be cool and kind of

hipster again, to be three hole
punch gym and as an office fan

and as a millennial, and as a
millennial that can find the

humor in making fun of
millennial stuff. I thought that

this was really funny, and so,
you know, I found them, I

followed them, I found the
podcast and I listened to it.

And the lesson to take away from
this is that they weren't

advertising that they had a new
episode that wasn't the focus of

this. They were showing people
that small part of what they

could expect and then leading
them to the podcast. Oh, and by

the way, if you want to listen
to this podcast, it is so funny.

It is called pals. That's P, a,
l, s. The hosts are hilarious,

and I'm so glad that I found
that podcast. I do want to note

that they have a video component
of their podcast, but you do not

have to have a video component
of your podcast to create

interest in this way with short
form content. Literally, just

get on your phone and start
recording a video where you talk

about the episode. Because, you
know, I can make a video for

this episode so easily. My hook
would probably just be something

like this. Is why I'm not
waiting until January 1 to

implement my 2025, podcast
marketing strategy, and this is

what I'm already doing. And then
listen to the full episode here.

Perfect, perfect video. That's
all I need. Short and sweet

tells me what to expect, gives
me a little taste, tells me

where to go. The easiest content
that I'll make all month, I've

said it before and I'll say it
again. You don't have to have a

video component of your podcast.
You don't have to be filming it

every single time you make a
podcast to have short form video

content. The next thing is
YouTube. And yes, like so many

of us, I have been really
avoiding YouTube, not because I

don't like it, or think it's
great, or think that it's great

for podcasters, it's because I
don't want to do it, I don't

want to do another thing on
another platform, but YouTube is

the fastest growing podcast
platform. So what's a girl to

do? Here's my plan for YouTube
for the first half of 2025 and

I'm not even gonna guess what
the second half is gonna be

like, because we could all be
living on Mars by then. So

here's the plan, I'm gonna keep
posting my podcast episodes on

YouTube. I do that already. I
just take the audio, I put it in

Canva, I make a graphic, and
then I upload the podcast with a

static image to YouTube.
However, my goal is to make a

very casual video to go on
YouTube every week, probably

just filmed on my laptop with
loom, where I'm talking about a

podcast or how to do something
with editing or AI or something

informational and probably
educational, and uploading that

every week to help drive traffic
to my page, so that hopefully

people will start following me,
and then when my episodes do

air, it will pop up because they
follow Me. And eventually, yes,

I do want to do more on YouTube,
and especially to make higher

quality content, but I just want
to do what makes sense for me

how much time I have, and I know
already I'm pretty strapped for

time, and I encourage you to do
that too. Think about what you

can do in the time that you
have, instead of stressing

yourself out and burning
yourself out and then ended up

not doing anything, because I
know this stuff adds up, but you

have to figure out where it can
fit into your own content plan.

And the last thing under social
media for the start of 2025 to

grow my podcast. And wow, this
has been a lot already is

working on hosting live events
on LinkedIn. Now, this might not

be exactly right for your niche
or podcast, but for mine, since

it's mostly podcasters and
business owners. This makes a

lot of sense for me, but I want
to involve some kind of live

component into my podcast
advertising, and I think that

this would be a good way to do
it. If you're someone that's

already using webinars or
LinkedIn lives or any kind of

live event to promote your
podcast or business, please

reach out to me. I would love to
hear how it works for you. And

if you're open to sharing any
information with me, I would

love it. And of course, I will
share it here on the podcast.

Okay, so now that we have the
social media prong of the

approach, now I want to talk
about in person events. In

person events are a major pillar
of my 2025 marketing effort for

my podcast. And you know, it
might not be in the way that

you're thinking, and if you're
thinking, I don't want to go to

a podcast conference, that's not
really what I'm talking about.

Well, I am very excited to go to
podcast conferences, and I will

be announcing a few that I will
be going to and speaking at in

2025 very soon, I think that
there are just as many

opportunities to make meaningful
connections and spread the word

about your podcast where you
are, and whether that's

literally where you live, or the
industry you're in or the

community of people that are
around you, I think the best

first step is always to grow
where you are and this is

something that I have been
majorly slacking on, especially

the past six months. I normally
go to so many local and industry

events, and I've been a little
bit off my game just because

I've been busy, but I'm making
plans to go to more in person

events and meet people in real
life in 2025 I truly believe

nothing grows your podcast like
going out there and getting out

of your comfort zone and meeting
people face to face. I am so

lucky that I live in the
Nashville area, where we have

multiple artist organizations
and a community just for

podcasters. And if you live in
the Nashville area or the

surrounding area, I hope that
you look up Nash pod. So that's

N A S H pod. It's seriously the
nicest, most welcoming group of

people, and of course, I'm there
too. In that same vein, I want

to focus on meeting people in
the industry and talking to

people who do the same thing as
me. This is really intimidating

to me, and I think it probably
is to a lot of other people too,

in this industry. I still feel
really new and like I don't know

where I belong, and I want to be
friends with other people

working in the podcasting
industry without them feeling

like I'm trying to take
advantage of their experience or

knowledge. So it's a gentle
balance, and one that I'm still

trying to figure out. And that
being said, I want to encourage

you, no matter what industry
you're in, to try and make

friends with people who do the
same thing as you or work

alongside you. And I know that
that can be hard. I know it can

be scary, especially when it's
your competition, but think

about how much you guys have in
common. Think about how much you

could help each other. Think
about how they're probably

feeling the exact same way as
you. There is more than enough

money and opportunities and
clients for everyone. So focus

on what you can give to your
industry and how you can impact

the people around you, and I
promise that everything else is

going to fall into place. The
last thing that I'm doing to

grow my podcast in 2025 is
learning more about and properly

implementing AI. If you've
listened to any of my other

episodes where I talk about AI
or chatgpt, you know, I have one

theory about the future of
artificial intelligence. Ai

won't replace us people who use
AI will. I'm a big believer in

putting things into the universe
and claiming what is yours. So I

do want to share that I'm
currently creating a workable

model for an AI app that's just
for podcasters, and podcasting

there will be free and paid
portions of this app, but I am

so excited, and also me creating
this app wouldn't be possible

without AI two years ago, this
would have been impossible.

Because, yes, I do have two
programmers to kind of bounce

ideas off of, but most of the
mock ups and the things that

I've been doing in this stage
are all completely possible

because of AI, and that's just
insane. I use AI at every part

of my podcasting journey, pre
production, production, post

production and promotion,
content, writing, advertising,

you name it. I probably use AI
for it, and it doesn't replace

my creativity. If you're
listening and you're thinking,

oh well, I've tried chatgpt And
it sucks. I get that it isn't

going to do the work for you.
It's going to help you get about

70% of the way there or do the
things that you don't really

want to do. For example, now,
instead of trying to take my

transcripts and painstakingly
make them a blog post from every

episode. I can ask chat and GPT,
Hey, break this down from the

transcript and get me 70% of the
way there, and then from there,

I can make it consumable for a
human, and that is the part that

really matters. But a few things
that I know that I am starting

to implement AI into my workflow
for podcasting in 2025 booking

guests, following up with
guests, because that takes

forever, collecting guest
recommendations, following up to

share episode informations after
an episode goes live, outlining

episodes, researching questions
and topics that people have for

episodes and specific audience
segments, understanding my

listener data and honing into
that information to know what

people actually want to hear,
because I don't know about you,

like I try to compare episodes,
I try to compare retention

rates, but as far as me digging
into that information, it is a

little bit hard and
intimidating, but with the right

AI prompts and tools, you can
take your analytics and say,

Hey, what do people actually
like to hear? And isn't that so

powerful? Isn't that what you
actually want to know? There are

truly endless ways to use AI and
to make the podcasting process

easier. And if you haven't
downloaded my four most used

chat GPT prompts you need to the
download is free, and of course,

it is compatible with the free
version of chat GPT, so even if

you just want to try it out, you
can absolutely do that. I'm also

going to link my store in the
episode description. I just

released a new Instagram
template pack, and I am in love

with it. I think that it is so
cute, and I love it. I have all

kinds of different resources to
make your life easier, to grow

and promote your podcast. I'd
love to hear how you are

planning to promote your podcast
in 2025 send me a DM on

Instagram. It's at Morgan
Franklin media, or add me on

LinkedIn. I'll have both of
those linked in the episode

description, and as always, I
can't wait to listen to your

podcast. Hey, thank you so much
for joining me on this episode.

If you enjoyed the podcast and
you'd like to hear more episodes

like this one, go ahead and
subscribe to the show. New

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start making money on their podcast.

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