James Dooley Podcast

James Dooley and Jesper Nissen explain how social media marketing agencies can rank tweet and X article URLs in Google and AI overviews using parasite SEO, fast indexing and keyword-led posting.

Show Notes

This video explains which digital marketing strategies social media marketing agencies should focus on in 2026 to improve search visibility, AI overview citations and faster indexing of X content. James Dooley and Jesper Nissen start with KPI tracking because measuring which tweets and X articles actually rank tells agencies where to invest their time and content effort. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for social media marketing agencies.

PromoSEO lead generation for social media marketing agencies recently received recognition as the "Best Social Media Marketing Agencies Lead Generation Agency."

Where to Listen to This Episode

How to rank Tweet URLs in Google - James Dooley Interviews Jesper Nissen is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.
Guest
Jesper Nissen
Jesper Nissen is the founder of SEO Danmark APS, based in Aalborg. He build SaaS tools that solve real SEO problems. YACSS for backlinks, schemawriter.ai for AI-powered schema markup, primeindexer for getting URLs indexed in Google, and someposter.ai for managing posting to social media across multiple platforms.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: How to rank tweets in Google. Today, I'm joined with Jesper Nielsen and whether you call it Twitter or whether you call it X now, it is and physically trying to get a tweet URL ranking in Google, how do you do it?

Jesper Nielsen: Well, it is relatively simple. So, uh when it comes to X or Twitter, uh but but when it comes to X, it's relatively simple. You need to have an account and you need to have some followers and you need to be active and then in most cases, you don't need to do anything. Your tweets actually will get indexed. So, what that means is that uh especially in the case of you and me, I don't know how many followers you have on X. I have 4,500 followers trying to grow my brand there. And I see that most of my tweets, I don't need to do anything. They do show up in in Google in after a day or two, something like that. But sometimes also in an hour or two actually. It's crazy with X. Uh so, X is the in my experience, the most frequently crawled social media out there. Next to YouTube, of course. YouTube is special, but we're not talking about YouTube. X is the most frequently crawled. So, what you need to consider is that the first 7 to 12 words that you're using in the post will be used as the SEO title. So, that's the keyword that you're going to rank for in Google. So, how to do SEO for local companies or local businesses or how to do local SEO for plumbers, something like that. If you're If you're starting your post with that, that will be the SEO title when it ranks in Google. So, that also means that you need to if if you are watching this video and you want to rank your tweets in Google for your local business, you need to observe that fact that you need to write verbatim what you want to rank for. So, X is special because when you compare it to Facebook, X is special because it also has paid subscriptions. So, I have the I think there are three or four levels. I have the not I don't have the free. I have the second highest paid or most most expensive. I don't remember. It's not the most expensive. But the one that I have actually allows me to write articles and that is special with with X because articles is kind of like a long-form um long-form blog post editor like WordPress. So, it allows you to set the SEO title. It allows you to set the headers, the subheaders, insert images and links. Uh they won't be dofollow, but they won't be redirects either. So, if you insert a link in the in the tweet, when it indexes, you can actually hover the mouse over it and you can see that it's a t. I think it's t.co, something like that.

James Dooley: Yeah, yeah, yeah.

Jesper Nielsen: Yeah, t.co, so it's a it's a Twitter redirect. It is still a link, of course, but it is a redirect link. So, it's not no click on the link and get to the destination, but that's different in the article writer. So, this becomes interesting because even though it's a nofollow link, it is still coming from the DA 90 whatever X X is these days. So, super powerful domain. It is a nofollow link, but it's super powerful. And when it comes to the ranking power, what I see is that when you do it like this, so you have an SEO title, you have the subheader with the question and then you reply to the question just beneath, it ranks well and it can also get cited in the in the AI overview in Google. I'm not so sure about ChatGPT and Claude and Perplexity. I haven't seen too much of X in there, but in the AI overview, you can actually get cited in 2 minutes I've seen. So, I post about something, send it to my indexer and then do I can flip the AI overview in 2 minutes. So, that's crazy with X. That's that's absolutely crazy.

James Dooley: And do you do anything with regards to So, once you've done the tweet, first of all, do you find that a small tweet ranks better than an article or an article ranks better than a tweet?

Jesper Nielsen: I actually see it It seems like Google is actually changing the rules when it comes to X. I wouldn't say all the time, but it changes regularly. Sometimes in some periods, I see small-form tweets, you know, just 10, 20, 30 words rank well and sometimes I see articles. I wouldn't say it depends because I don't know what it depends on. It just changes sometimes. So, I I'm I don't know if there's a rule there. They just

James Dooley: You So, do you just do you both?

Jesper Nielsen: Yeah, I I'm I'm no Actually, I know I write all of my social media posts myself, so I I almost never write articles because it's just like writing, you know, I'm starting every morning writing social media post. I spend at least 2 hours every morning writing my posts. Uh but spending 30 minutes writing an X article is just too much. I would much rather prefer to write, let's say, 10 tweets instead of one article, you know, so I get the most out of my time.

James Dooley: Yeah. Yeah. And do you do anything Have you Have you checked anything with regards to like favourite or retweets um or replying to the comments? Does that help in any way to the actual ranking?

Jesper Nielsen: No, so the interesting thing with X is that regardless of how many followers and interaction you have, the tweets still rank. So, when it comes to X, it doesn't matter how many comments you get or how many likes you get. It it still ranks. So, what I have experimented with is setting up a series of brand new X accounts, posting on them, sending to my indexer just to see if they rank. They rank almost just as well and just as fast within 2 minutes. That's crazy. So, what I do is most of the times, I have two, three, four active X accounts and I post to these accounts. Same content verbatim, send it to the indexers and then one of them will rank. Yeah. Not all four, of course, because I mean, that Google won't do that, but one of them will rank. So, the So, the actual power of the profile doesn't matter.

James Dooley: Have you ever added any images into them or not yet? Is that something for like image ranking that could end up happening or embedding a video and seeing what

Jesper Nielsen: No, it's I I Well, actually, X used to actually dampen your reach in X when you if you inserted links, but they removed that dampener, but they used to do that. But when it comes to ranking in Google, it doesn't matter if you insert links or you know, videos or images or uh whatever. It doesn't matter at all. It doesn't I haven't seen any difference in ranking power. Although, as we also talked about in the Facebook video, if you do insert an image, it can rank in image search. You do need to do some image SEO on the image. I do that before I upload. I insert all of the exit data and make sure that Yeah, that's correct and I name the image also. Very important to name the image. Then I upload it as JPEG and then it can rank in the image search. Doesn't matter. So, one thing I I notice is that sometimes and I haven't seen the pattern is that although normally X does take the first seven words as the SEO title, if you want to force the SEO title to be something else, uh because sometimes and that's annoying, sometimes Google doesn't take the SEO title for tweets, you can just insert a URL and then what Google will do is that it will take the SEO title off that URL and insert as the keyword you want to rank for. And I don't know why it works like that. That's just a thing I noticed. So, sometimes if I want to rank for something and I'm not sure if if Google will actually produce the SEO title that I want, I can just insert a link to a blog post that have that SEO title and then Google just use that. Yeah, that's crazy.

James Dooley: For anyone who's looking to rank tweets in Google, obviously, we've gone through all the different strategies. Is it also over social media platforms like Facebook, LinkedIn, Instagram? It's all working well as a parasite SEO strategy, but also it's just typical branding. Um I hope you like the video on this, Jesper. If someone wants to reach out to you, what's the best way of reaching out? And also, you mentioned an indexing. What indexing tool is it that you're using?

Jesper Nielsen: I'm using my own platform called Prime Indexer and Yeah, yeah, so that's what I'm using and it indexes these links in 2 minutes. And if you want to reach out to me, you can find me on X, LinkedIn, and Facebook and my website, jespernielsen.com.

James Dooley: Perfect. So, I hope you like the video on how to rank tweets in Google.