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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
0:00
Welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact.
0:21
Welcome back to own your impact. I'm Macy Robison, and I'm here every week to help you transform your expertise into a platform of purpose and influence. Let me start with a pattern I've been seeing in almost every conversation I've had with clients this week. Now these are brilliant people with clear strategies, solid frameworks, genuine expertise, and they're still feeling completely stuck. They have all the pieces they need, except the one that I think actually makes everything work. Every single time I've worked with clients, and something isn't working the way we think it should. As it relates to our thought leadership journey, it almost always comes back to the fourth E and my 4e framework, embodiment. Here's the thing that might surprise you, embodiment isn't just one of the 4e of core resonance. It's actually, in my opinion, the catalyst that transforms the other three from theory into magnetic authority. Before we dive into embodiment specifically, let me give you a quick overview of the 4e of core resonance, because embodiment only makes sense in context with the other three. The 4e represent how authentic authority, how core resonance actually works. First, there's your essence. That's how you're naturally wired. It's your zone of genius. What energizes you versus what drains you. It's how you are made up and came to the planet. Second is your experience. That's the lived wisdom you've earned, the transformation you've actually walked through, not just theory that you've learned from someone else. Third is expression, your natural communication style, how you think, how you create transformation for others. That shows up in my archetype test that a lot of you have taken, and fourth embodiment, that's what we're talking about today, and that is whether you're taking your own medicine, whether you're walking your talk. When these four elements align, it strengthens your core resonance, which is that authentic authority, that is so you that people feel that can't be manufactured or copied. It's the thing that helps you cut through the noise. So here's what I've been noticing. On my client calls this week, I've had conversation after conversation where someone would say, Macy. You know my essence. I know what I'm good at. I know how I'm wired. Clear on my experience, my expression feels authentic, but nothing's happening. People aren't responding. It feels like I'm shouting into the void. Things aren't selling. I don't know about you, but I can totally relate to that feeling. You've done the work to understand all of these things. You know what your lived wisdom is. You know your natural communication style, but things still aren't firing. Here's what I've learned, when the other 3e are in place, but you're still feeling stuck, the missing piece is almost always embodiment, and embodiment isn't about perfection. It's about authentic, consistent practice of who you say you are. You might know what all the other 3e are, but if you're not doing the things that embody that knowledge, it just doesn't work as well. So we're going to walk through what it actually means and why it's the difference between just having a framework and knowing a lot of things and actually having influence embodiment. Like I said, it's the fourth E in the core resonance framework, and it answers the question, are you taking your own medicine? If your mess that you've walked through and experience has become your medicine, you give to others, are you actually taking it? Are you doing what you need to do to show up as a trustworthy guide, to be an example of what is possible? Can people see that you're practicing what you preach? Here's what embodiment is not. It's not about being perfect. It's not about having it all figured out. It's not about never struggling or never making mistakes. It's about authentic alignment between what you teach and how you live. It's walking your talk in a way that creates trust and demonstrates the transformation that you're helping others achieve, or you walking through the transformation, continuing to walk through the transformation you're helping others achieve. You're just a little bit further down the path than they are. What I've discovered working with thought leaders and also trying to embody my own teaching is that people can feel when you're taking your own medicine. They can really sense when you're living what you're teaching, even when you're not doing it perfectly. Because, like I said, Heaven knows it is hard to do this perfectly. I've made a lot of mistakes trying to walk my talk. I've gotten sidetracked by other things. When I get stuck, I have to remind myself that what I need to come back to is embodiment and go through and do some of the checks that we're going to talk about later in this episode.
4:48
They don't need to see that you're doing it perfectly. They do need to sense that you're doing your best, and that is easy to sense, because if you're doing your best to live what you teach, people will grant you a lot of great.
5:01
Nice. Here's why, embodiment isn't just important. It's transformational. When you consistently embody the other parts of your core resonance. I think three things happen that create magnetic authority for you. First, you become predictable in the best possible way. People know what to expect from you. They can count on you to show up as yourself consistently. And this predictability creates trust, and trust creates magnetism. Second, you become more yourself, not less. When you're walking your talk, you're not performing or trying to be someone else, you're simply being the most authentic version of who you already are, and authentic authority can't be manufactured or copied. Third, because of that magnetism that comes you naturally attract the right people and repel the wrong ones. Here's something people don't remember often about magnetism. The most powerful magnets both attract and repel. They need to do both. So when you're embodying your core resonance authentically, you make it easy for the right people to move toward you and the wrong people to move away. This is not a problem. It's the goal. So if you're listening to me and you're wondering, Well, okay, but how do I know if embodiment is the missing piece for me? Here's some questions I ask myself, and I ask my clients when they're feeling stuck. So as far as essence goes, and embodying that as you look at what you're doing, are you honoring your natural wiring in how you're building your platform? If, like me, your working genius is discernment and invention, and you're spending a lot of time in things like enablement or tenacity, and it's getting frustrating because you're not showing up in your zone of genius that is going to show through for experience, are you teaching from your lived wisdom? Or are you teaching what you think you should teach, or what is popular right now? Or if you're sharing theory you've never applied to your own life that's not embodying your own experience,
6:53
for expression embodiment, are you showing up in your natural communication style, or are you copying and pasting someone else's approach, like, if you're a wisdom writer, forcing yourself to make videos because everyone says that's what you're supposed to do. That's not embodying your expression. Can you see how these work together when embodiment is missing in connection with any of these other ease things feel more forced and exhausting instead of energizing and magnetic. So here's your invitation this week run an embodiment diagnostic on your current approach. Here's what you do. First, look at how you're currently showing up in your expertise and your authority and your thought leadership, and ask yourself this, if I gave myself advice about this situation, what would I say? And then honestly assess, are you taking that advice?
7:40
Step two, examine your daily practices. Are you consistently applying the principles that you teach? Not perfectly consistently? There's a difference. Third, check your energy levels. Embodiment creates energy. Performative action drains it. If you're constantly exhausted by your thought leadership activities, something's probably out of alignment, and then step four, listen to the feedback you're getting when you're embodying your core resonance, people respond differently. They trust you faster. They engage more deeply. They're way more likely to take action on what you share. Here's the other thing about embodiment. Just like when you walk your talk, people can feel it, and they're more magnetized toward you. The opposite is also true when you're not walking your talk, people feel it, and instead of leaning in and wanting to learn more, they lean away. Something feels off, even if they can't articulate what it is. I see this a lot on social media with thought leaders, but here's an example that I wanted to share of someone who's navigating this in real time. So I talked about Dr Benjamin Hardy's book the science of scaling a couple weeks ago, and they have a podcast called Scaling stories. He recently shared a fascinating story on this podcast about turning down a book collaboration with Tony Robbins. Now that sounds kind of silly on the surface. Why would anyone say no to someone with that big of a platform and getting a chance to collaborate on a book with him, especially because Ben has already collaborated on books with other authors and other thought leaders. But here's what made this an powerful embodiment moment, and he talks about this in the episode, Ben was super tempted to do this because Tony loved the book. Ended up writing the foreword for the book, but Ben realized that saying yes would be optimizing for looking good in a different part of his career than by staying aligned with the impossible goal that he and Blake have for building the best scaling program in the world, for helping 1000s of companies 10x their organizations in three years. So he had to choose between what his past self would have jumped at and what his future self has been trying to embody and build. And so the remarkable thing by walking his talk and doing the things that he teaches about, frame and raising your floor so you can focus on what matters, he was able to say no to what seemed like an incredible opportunity, and in the process, demonstrated exactly what he teaches about, strategic decision making. And in that his.
10:00
Audience doesn't just hear the framework. They watch him live it under pressure. That's embodiment in action. It's not about being perfect. It's about being consistent with your own principles, especially when it's difficult. Now think about how confusing that would have been if Ben stated goal of@scaling.com
10:16
we help 1000s of people, 1000s of companies, scale their organization 10x within three years, and then he's off writing a book and showing up on all these different podcasts, and he's not actually walking out that mission. They would still be successful, but they've added so much more power and focus to what they're doing because he is practicing what he preaches. So here's what happens when embodiment aligns with those other three E's. It's just what I said. It integrates everything. It magnetizes everything. And instead of four separate elements competing for attention, you get a unified, powerful expression of who you are and how you serve. You create authority that feels energizing instead of exhausting. Your thought leadership doesn't feel like work. It feels like you, and people can sense that from who you are, the four E's, and this core resonance is a foundation for everything else we explore in the resident thought leadership system. So if you can master this, especially this embodiment piece, every other component, your content, that transformational IP, your commercialization decisions, your connection strategies, your central platform decision, everything becomes clearer and more aligned. Here's what I want you to remember. Embodiment is not about perfection. It's about authentic practice. It's about showing up consistently as the person you are helping others to become. You're trying to stay as aligned as you possibly can. Even one adjustment based on your 4e can create shifts in how your expertise, your authority, your thought leadership, feels and functions. Next week, we're going to talk about another pattern I'm seeing in client conversations, the challenge of strategic decision making as an entrepreneur. But for now, the invitation this week is simple. Choose one area where you can more authentically embody what you teach and start there. Take your own medicine in that one area, and watch how it transforms your magnetism.
12:08
If this resonated with you, I would love to have you share this episode with someone who might be struggling to move from strategy to more implementation and magnetism in their thought leadership journey. And as always, thank you so much for joining me this week. I'll see you next time.
12:23
Thank you for joining me on own. Your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters. Your expertise matters. And most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com, for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose, and remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own, your impact.