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How to open a new market in the U.S.? What does the partnership between CleanAir and Pollution consist of? In this episode, Giulia Vendra of Pollution Analytical Equipment is in conversation with Jason Mkrtschjan, digital marketing specialist at CleanAir Engineering.
Conversations about pollution, the environment, and how companies can do better in analyzing what's around us.
You can find more at https://pollution.it/en/
Good morning, everybody. My name is Julie Vendra, from pollution analytical equipment, and I will be your host. Today in the fifth episode of our podcast, we have a special guest, we will be talking with Jason maxion, digital marketing specialists at clean engineering, our new official distributor for Polaris fit in the United States.
Thank you, Julia. And good morning, everyone.
Thank you for being here today. We recently signed a new distribution agreement. And now clean air is the official distributor for Polaris fit in all the American territory. We are extremely excited about this new opportunity. And we're sure that you'll be the perfect partner in this business. Could you tell us something about clean air and the market you're serving?
Sure, yeah, I'd love to. So clean air engineering is an air monitoring company that specializes in measurement. And we rent sell and service instruments from three technical centers here in the United States and seven locations worldwide. You mentioned renting equipment. And what I can tell you about that is we believe that the cost of ownership is higher than renting. And you have issues like they're they're expensive to maintain. And so we believe that the renting of equipment has several advantages. Plein Air offers a level of expertise that an organization might not have regarding measurement, these measurement tools. And these are great devices to use for short term project work by renting we're able to help organizations keep their costs lower.
You know, there's there's actually quite a huge difference between, you know, renting equipment in the US and in Europe in Europe is not really a thing that we do that much. What do you think is the reason behind this? What's your opinion? Is it related to the cost of ownership maybe?
Well, I think at the end of the day, companies here in the US are really looking at the bottom line. Many times they are trying to meet the regulatory standards that are set for them by governmental agencies, and we're able to help them keep those costs down by by getting the data that's required of them by the agencies.
Thank you, Jason, for these insights into you know, the US reality. And we're extremely proud to have now cleaner as part of our global sales network. Genuinely speaking, you know, American territory is huge, and with the nose most amount of industrial plants that need to be monitored. So your experience your knowledge, you know how and capillary presence will be critical for success.
I think you're right. I love what clean air is doing and how we're positioned here in the market. Our company does provide equipment for multiple industries here in the United States, we really don't limit ourselves to a single industry. We in in use cases for the Polaris fid. We do stack monitoring and rent equipment to companies that need stack monitoring equipment. boilers have to be monitored as well and stacks from every type of energy manufacturer, even schools with older boilers, they still need to monitor their systems. So these are all these are all different companies or industries that that require some level of measurement and monitoring. Clean air offers systems to full systems for CEMs monitoring and ambient, all the way down to industrial hygiene. And again, in the gas sector. There's leak detection, things like that,
in your experience, which one is the most challenging industry that you have experience with?
Sure. Well, I would really say that every every industry has its own challenges. But in particular, when you look at stack testing, it's a really technical, highly demanding application for measurement. The biggest issues are really temperature, the gas constituents that are in your sample stream, there are issues like the moisture content, because the with F IDs your gas stream is not pre conditioned How much particulate is in there. And then of course, the measurement range of the instrument, you know, these are all critical issues that make stack testing, particularly challenging application. So we're happy to see that the this Polaris fid is able to really perform well in some of these applications.
Yeah, of course, we need to mention also the epi method, right? The APA means to 25. A, in the United
States, we have multiple layers of regulatory agencies that many companies have to comply with. So we have the federal level, and then every state actually has regulations of their own, they're allowed to set their own standards, or follow federal level standards. And then below that, you have County and even city wide regulations, companies and organizations are expected to comply with multiple tiers of these regulations. Up at the very top, you have the EPA, and the Environmental Protection Agency sets federal standards for air quality, and what manufacturers are allowed to release into the the ambient air method 25 A, is a regulation that requires companies to maintain pollution levels below a certain limit for certain VOCs.
And I mean, we talked you know more in detail about EPA music 2518. And generally speaking other European norms in a previous episode, where we explain how the VOC legislation has changed in Europe and the US over the last few years. And fixed fit is our analyzer installed in Iraq, where you know, the standard way to monitor emissions continuously. Wherever these devices have some limitation, and for some application, you know, a more versatile and portable analyzer is preferred. Talking about Voc legislation and voc monitoring, you know, it has become extremely important here in Europe. Is it the same over there in the US? What was your opinion on this?
Well, this is a it's a global issue, right? I mean, this we live in the same world, it's the same earth. Eventually the air from eventually the air from the United States makes its way over to Europe, and the air from China makes its way to the US. Air quality is clean air has has a little slogan over here. It's not often used, but we say we say clean air, it's everybody's business
is actually quite nice, isn't.
It is it's a global issue. And to be honest, as regulations tighten up, they are tightening here in the United States. Big regulations are being pushed through right now for methane monitoring. That's a big area of new development here. We expect to see regulations for ethylene oxide as well. Those are those are the two big areas that we'll see. Probably regulated more stringently in in this, the rest of this coming year. will be effective by probably mid mid summer next year.
Okay, I see. I'm talking about you know, the stack emission and Polaris RFID. You know, definitely one of the key feature is the fact that it's portable and easy to carry around. Right? The
Polaris RFID is portable, it measures a wide range of VOCs. The con activity is their Bluetooth capable, it has built in cartridges for calibration. These are all features that that a good unit needs to have. And we're really excited to see this unit used in in stack applications.
Yeah, I mean, definitely, Polaris fit is extremely versatile and you know, can can be used in different application and purposes, not only the the gas cylinders, but also the hydrogen car. Great. You know, the batteries or the features that you were mentioning. They are all key features that are extremely appreciated by our customers. And also you mentioned the Bluetooth connectivity, right?
Yeah. You know, there really are there really are very few instruments on the market right now that that fill the space that the Polaris fills.
Well lovelies hear that? Oh, So you can see how innovation you know, can supply new solutions also in a very, you know, mature and established market like for instance, the the VOC monitoring one, we are sure that, you know, American companies will appreciate this new addition to predict portfolio. And we are looking forward to receiving their feedback. And thank you so much, Jason, for your time for being here today with us. And I wish you a good day.
Thank you, Julia. And thank you everyone for listening. I've really enjoyed my time here.
Oh, lovely to hear. I think that's it for say you can follow up our initiatives on our website, which is pollution.ic. And if you're interested in reading one of our latest news, you can find them on our website. Thank you for being with us today and talk to you soon. Bye.
Thank you so much.
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