The one mantra you should have in your business

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel?

That mantra is what would it look like if this was easy? What if things in your business were easier. When you operate your business from ease you get to choose everything. As the CEO you have the right to run the business how you want to.

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com

  📍
Hello, flower friends. This is Jen and you're listening to the Floral Hustle podcast on this week's mini sode. We're going to talk about the one mantra, the one statement that you should have in your business. And the reason why I say like you should have this one statement is because ─ fundamentally when your business is running with ease.
Is running and it feels really good. ── Profits are going to come. Your ideal client is going to come. Like, that positive energy is going to attract or be a magnet to more positive energy. ── If you are running your business that this is really hard. That this never seems to go right. I'm not making enough money. ────
You know, all these just negative, negative, negative. ─── Connotations, feelings, energy. ─ are happening in your business, ── you're literally going to keep attracting that. And I know that sounds woo, but when ───── I changed my energy around my business, that this wasn't, this isn't hard, this is easy. When I normalized ─━ a 20, 000 weekend was no big deal. ──
When I normalized, if something happened with the flowers, it's figureoutable. ┃──────── When all of that, like, normalization started and all of this, like, just making it, ─ yeah, I don't need it to be that way anymore. ───── It just shifted the energy. It shifted the momentum in my business. ━━ So this one statement is, what would it look like if this...
Was easy. ━━━━ And this is a question that it seems really simple ━━━━ but I'm guessing you're never asking yourself that. ━ Because we feel stuck in hard. ━━━━ We feel like we've pulled into hard and we live in this place of hard. ━━ Things being hard, clients being hard, the flower market, you know, I can never get the right stuff and it's always bad.
Like, we just have this stuck energy in that things are hard. ━━━━━━ So, what would it look like if this was easy? If things were easy in your business? ━━━━━ Maybe that would be laying out clearer expectations with the people that work for you. Maybe that would be having a hard conversation with your wholesaler. ━━
Maybe that would be hiring someone. ━━━ Maybe that would be not doing something anymore. ━━ Like, you are the CEO of your business, and you get to choose ━ everything. ━━━ And as CEOs, we feel ━━━ so disempowered. ━━━━━ And we're the boss. So we feel like our business is running us instead of us. We are running our business, ━━━━━━ and you deserve to be the CEO your business deserves. ━━━━━━━
Because ━ that business deserves to be profitable. That business deserves to be fulfilling. ━━ That business deserves to be the business of your dreams. ━━━ And I know that that sounds really, in theory, very fluffy and rainbows and unicorns. ━━ But unless you actually start at a point of deciding that the past is the past, and I don't want to operate my business like that anymore.
I don't want proposals to feel hard anymore. ━ Okay, how can I make that not hard? Let's take this example. ━━━ Well, what is hard in the proposal? Well, it takes a long time. Okay. What part for one, how long is it taking? And what part it feels like it takes a long time? Well, I'm pulling all these flowers in and that's taking forever. ━
Okay. ━ Do you have any preloaded flowers in there? ━━━━━━━ Um, okay. ━━━━━ Alright. ━ Then, ━━━ you can move on from, okay, ┃ the flower loading, like grabbing all the flowers in there is, is a problem. ━━ Um, ━━━━━━━ then, ━━━━━━━━ you know, you, you can make a plan to maybe either hire someone. ━ Um, you could, uh, go and Just power hour it and go in and do something to, um, really just get this done with.
And so you have this library. I have folders and my folders have green flowers, purple flowers, red flowers, because that felt hard. And I decided it wasn't going to be hard anymore. ━━━━ So I spent time ━ to fix it so that going forward that was no longer hard. ━━━━━━━━ And you deserve things to be easy. ━━━ And if you want easy and don't know what easy even is, ━━━ try to find something to support you.
Try to find a flower friend to support you. Join my brand new mastermind. I'm doing interviews right now because things are going to be easy with my girls in the mastermind. Their life is going to change. ━━━ To the easy button. ━━━ So ━ if you want change, ━ make the decision to make change happen, ━ then make plans to get that change moving forward. ━━━━━
You are the CEO of your business and you deserve ━━ to have the business of your dreams. ━━━━━━━ Also, one last thing that I want to say that I think has been really helpful for me, ━ have yourself a CEO day and you're probably going, what in the F is a CEO day? ━ You sit down and you think about these big picture moments like this. ━━━━━━
And when you think about those big picture moments. ━━━━ Like, you can actually try to figure out how to fix them. If you never take concentrated time to get momentum in your business, you are going to be exactly ━━ where you are right now. Or backwards, because then you get frustrated, then you feel like crap, and then everything just goes backwards.
So, ━━━━━━━ make some change. ━━━━━ You deserve it. I really appreciate you for listening, flower friend. Thank you, and I hope you today ask yourself, What would 📍 this look like if it was easy? ━━━━━━━━━━━━│━│━━│━│