Better Messaging

Messaging shouldn't feel this hard.

If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.

On Make It Punchy, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.

What to expect:
  • Practical Frameworks and actionable strategies to simplify your value proposition
  • Real-Life examples of what works (and what doesn’t) in the B2B tech world
  • Expert guidance and answers to the biggest questions surrounding positioning and copy

Stop second-guessing your words and start driving results. Subscribe now and let’s make it punchy.

What is Better Messaging?

Messaging shouldn't feel this hard.

If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.

On Make It Punchy, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.

Emma Stratton: If writing messaging sometimes feels harder than it should, you're not alone. You're dealing with complex products, ultra crowded markets, multiple buyers with different priorities and so many opinions. It's something almost every marketer and founder struggles with.

Emma Stratton: I'm Emma Stratton, author of Make It Punchy.

Emma Stratton: For the past decade, I've worked with hundreds of B2B Tech companies. From early startups to household names, helping them turn complex products into messaging people actually understand and care about. On this podcast, we'll tackle the real life messy challenges that surround messaging together. I'll share practical frameworks, real examples, and lessons I've learned firsthand so you can get answers to your biggest questions.

Emma Stratton: If you're a marketer or a founder who wants to stop second guessing yourself and start writing better messaging, then this show is for you. Subscribe now and let's make it punchy.