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Welcome to Make Your Passion Pay, hosted by LuAnn Buechler, a seasoned leader with a master’s degree in Hospitality Administration and a recipient of the TLC Award for Leadership. This podcast is designed for business owners who have left toxic environments to create their own thriving workplaces but find themselves struggling with team building and mindset. Join LuAnn as she shares insights and strategies to help you cultivate joy and a positive mindset in your business and personal life. Drawing from her experience working with renowned leaders like Dr. Ivan Misner, LuAnn guides you in building a supportive community and mastering the art of people management. Each episode offers practical advice and inspiring stories to empower you to transform your work environment into one that reflects your values and passions. Tune in to discover how to lead with joy, foster meaningful connections, and truly make your passion pay.
Good afternoon, everybody. This is LuAnn Buechler with Make Your Passion Pay, where we cover the six Cs in the playbook to make your passion pay, building a profit out of that which you love to do. In the playbook, we talk about six Cs: clarity, unity, connection, collaboration, creativity, and commitment. But my listeners know that we keep finding more words that begin with C, two of which are meant to be a part of connection and collaboration—that is, core values and culture. Today I am super excited to have with me John Hewitt. John is the Hewitt in Jackson Hewitt Tax Services, after which he founded Liberty Tax Services with over 6,000 offices. John told me today that he just completed his 57th year in the tax business. John sold his interest in Liberty for nearly five million dollars. Now John and his partners and friends are helping entrepreneurs discover how to become CEOs and build their own empires. He's the author of a fascinating book, I Compete, and the CEO of Loyalty Brands, which is a collection of eight other franchise organizations, which I will let him share with you. One of the things when I first met John that I loved was his mantra: having fun, improving lives. Welcome, John.
(00:04:06.065) John Hewitt: Welcome, I'm glad to be here. Can I make one little correction?
(00:04:08.165) LuAnn Buechler, Make Your Passion Pay Podcast: Sure,
(00:04:08.765) John Hewitt: Because it's a big number. You said five million. I built two 500 million dollar companies. Both Jackson Hewitt and Liberty were public companies worth 500 million dollars.
(00:04:19.365) LuAnn Buechler, Make Your Passion Pay Podcast: Sorry for that mistake.
(00:04:22.065) John Hewitt: That's okay. It's a big number. Three times bigger.
(00:04:27.965) LuAnn Buechler, Make Your Passion Pay Podcast: So, tell my listeners about your mantra, having fun improving lives.
(00:04:32.865) John Hewitt: You know, when I was a kid and in high school I was just as confident as I am now. But when you have done it, it's not confidence, it's cocky, and so I was considered cocky. I grew up poor and I knew I was going to get rich. I didn't know how, but I was going to because I was so driven, and I thought, well, I'll just make a few million dollars and retire. Along the way, when I began to get rich, began to accumulate wealth by building companies, I realized what I do—there's nothing as much fun as what I do. I believe that having fun is so important. Two-thirds of Americans, and more than half of the rest of the world, go to work every day and they don't enjoy what they do. I believe you need to live a life of 'Thank God it's Monday.' If you're living a life of 'Thank God it's Friday,' that's the wrong life to live. So you have to have fun; life is too short. There's nothing more rewarding than improving lives. In everything I've ever done, I've brought in over 5,000 franchisees that have thousands of employees, helped over a thousand people become millionaires, and there's nothing more fun than improving others' lives.
(00:06:01.065) LuAnn Buechler, Make Your Passion Pay Podcast: So are you stating that in the sense of helping your franchisees, make millions and be successful owning a franchise?
(00:06:11.265) John Hewitt: It's, you know, I help my stockholders, my franchisees, my employees, and even mentored other people. So I've helped a wide variety of people. If you had invested when I started Jackson Hewitt in August of 1982, we raised the $129,000 and the minimum investment was $5,000. Fifteen years later, that was worth two million dollars. So those 12 original investors did very, very well.
(00:06:48.265) LuAnn Buechler, Make Your Passion Pay Podcast: Excellent. Excellent. And I don't think of tax services as helping others because I'm not a numbers gal, but you're training people to save money on their taxes.
(00:07:04.265) John Hewitt: You know, I've always enjoyed that aspect of it, that when you're a tax expert you know things that others don't. And most, unfortunately, most tax preparers don't take the time to find out about you. You just bring in what you think is deductible and they'll take it in and manipulate it. They don't ask questions and try to dig for deductions. So there's 10 or 20 or 30% of the time I can save people money, but virtually everyone thinks of going to the tax preparers like going to the dentist. So just having them relax and feel comfortable and feeling at home, you're helping most people just because it's not a pleasant experience for people.
(00:07:54.265) LuAnn Buechler, Make Your Passion Pay Podcast: Right, I certainly feel that way the day after tax season. I bet many of my listeners do as well. Let's go back to the part of having fun. That's where I like to spend my time, having fun and improving lives. That's a fantastic way that you look at it and you said—I want to make this point for my listeners—you said to me the other day, if you're not going to a place you're excited about on Monday morning, then you're going to the wrong place.
(00:08:25.665) John Hewitt: Exactly. And that's why I love my life, you know? Everyone knows the phrase TGIF. No one knows the phrase TGI Monday. I invented TGI Monday.
(00:08:39.265) LuAnn Buechler, Make Your Passion Pay Podcast: I've seen a book out there that's called Thank God Your Monday. Thank God,
(00:08:43.065) John Hewitt: it's
(00:08:43.165) LuAnn Buechler, Make Your Passion Pay Podcast: all about employee engagement and wanting to make sure that your employees are excited about coming to work on Monday morning.
(00:08:54.265) John Hewitt: You know, one of the things I learned in my career in my 57 years, I started out thinking customers number one, customers number one. And in fact, our mission statement back at Jackson Hewitt in the 90s was winning customers for life. But then about 1995, Herb Kelleher, one of the founders of Southwest Airlines, wrote a book called Nuts. And in the book, he illustrated that if you want your customers number one, you have to treat your employees number one. So we said it's not customers are number one, you need to start with your employees. And one of the reasons for my incredible blessed success is I understand that employees just don't need to make me happy as CEO. I have to make them happy and I have to create, and in your six Cs, I would say you added a couple more, but to me culture is so misunderstood. I love the alliteration, so I love your six Cs, but culture is the most important in my mind.
(00:10:15.865) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, and all my Cs support culture. I just don't know why I didn't use culture in the Cs, but absolutely, and you said that culture is an underappreciated differentiator between great companies and just good companies.
(00:10:34.065) John Hewitt: Yeah, give me, and I give people this quiz a lot. I say, what's the difference between the executives that came out in the executives at Walmart? One is a huge success, largest employer in the world, you know, Fortune 100, Fortune 10 company, one of the few companies ever to be worth a trillion dollars, one of the top five in the world, and Kmart's going down the toilet and they married Sears and take them with them. And I said I've always wondered, back in the 90s, what was the difference between the executives at each company, because they kind of were the same, Kmart and Walmart. At one point, I don't know, you're not old enough to remember, but at one point Sears was number one and Kmart was number two, and Walmart was number three, and Kmart passed Sears, and they were number one for a minute. And then Walmart went roaring past them. And I said, what's the difference in the employees? Are they, or is the executive staff, are they smarter? Are they more experienced? Are they more educated? And in my research I realized, no, you can buy the most experienced person or most educated person or the smartest person. But what you can't buy is called culture. And Thomas Edison, senior founder of IBM, said something very, very accurate. He said, give me 100 great engineers or give me 100 people with great attitude. I'll take the people with great attitude because you can teach engineering, you can't teach attitude. And that's my experience in my career. I made the mistake, one of the biggest mistakes in my career is, I've tried to change people's attitudes and always, always fail.
(00:12:28.765) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, people need to change their own
(00:12:30.465) John Hewitt: attitudes. Exactly.
(00:12:32.065) LuAnn Buechler, Make Your Passion Pay Podcast: And you can adopt a positive attitude and choose to be positive. And so, yeah, you get to look for that in people, that they choose to be of a positive attitude in everything they do, just like you were when you first said hello to us, right?
(00:12:48.165) John Hewitt: When I wake up every day, I'm happy. And when I go to sleep, I'm happy. And in the meantime, I'm aggravated all day long. But you get to choose, you get to choose your attitude. Bad stuff happens to everyone. Yeah, the winners just put it aside and keep on going.
(00:13:09.465) LuAnn Buechler, Make Your Passion Pay Podcast: Right. Perseverance. And resilience come to my
(00:13:13.965) John Hewitt: Words. Number one attribute of success. It's a skill, it isn't intelligence. It's the number one attribute. It's perseverance or your parents.
(00:13:23.465) LuAnn Buechler, Make Your Passion Pay Podcast: Ah, that you're gonna say attitude.
(00:13:27.065) John Hewitt: Attitude is part of perseverance. Yeah.
(00:13:29.665) LuAnn Buechler, Make Your Passion Pay Podcast: Right.
(00:13:29.965) John Hewitt: You can, your attitude isn't ever 100% great or 100% bad. Right. It goes up and down. That, I mean everyone gets hurt and modified and discouraged at a minute or an hour, or a day or a month and that stuff happens, right.
(00:13:50.065) LuAnn Buechler, Make Your Passion Pay Podcast: That happens.
(00:13:50.965) John Hewitt: And it's hard. And you can't always be like things are great, right? But you always fight, you always come back and the people with a great attitude always get up and keep going. They gotta kill me to stop me.
(00:14:06.465) LuAnn Buechler, Make Your Passion Pay Podcast: One of my mantras is based on results. I always land on my feet, so nothing gets you down, right?
(00:14:14.865) John Hewitt: Exactly.
(00:14:16.865) LuAnn Buechler, Make Your Passion Pay Podcast: I learned about culture in my college years in my hospitality management degree. Culture was a huge conversation, and I was always very surprised after I came out of college that it was not a top conversation in the business community. Still today, some people look at me like, what do you mean?
(00:14:41.565) John Hewitt: I feel like until I was about mid-40s, I didn't realize how important culture was.
(00:14:49.265) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, so the other thing that they taught us back then is that your employees are your greatest asset and you
(00:14:57.165) John Hewitt: just
(00:14:57.365) LuAnn Buechler, Make Your Passion Pay Podcast: Right. But employees are your greatest asset, and you as CEO or owner need to love and take care of your employees.
(00:15:06.865) John Hewitt: Yeah, I was 46 years old when I read the book Notes and really got it.
(00:15:12.365) LuAnn Buechler, Make Your Passion Pay Podcast: See, I read it. That was one of our books. We were required to read in my hospitality degree in college and I loved that book.
(00:15:19.265) John Hewitt: Right. They're a lot younger than me. So I learned in 1995. So our age difference, but you got to learn ways.
(00:15:30.865) LuAnn Buechler, Make Your Passion Pay Podcast: It's awesome. That's awesome. So, what advice would you give to people about creating culture?
(00:15:40.765) John Hewitt: You know, I learned something in church about 35 years ago, one of my favorite sermons I ever heard. The pastor said every one of his sins every day. And my first reaction was, wow, I get that I do, but he's admitting that he sins every day and it didn't occur to me until three months later, I was driving along and said wait, wait here. If every single human violates God's principle, then we have principles that Jackson Hewitt and I was with Jackson Hewitt. So we have principles and John Hewitt has principles and if they're violating God's supposed to do you think, should I think they're listening to John Hewitt's principles? I'm a boy. If I believe that and sorry, I realize that it needs special attention. So, we went and created a couple of things, the different ancient it is from our competitors. We have a culture committee, so at each company I've had since then, at Jackson Hewitt, at Liberty, and now at Loyalty Brands, we have a culture that is called the culture. I mean, sorry, we have a committee called culture committee. Their job is to foster culture within the employee ranks. And then I created a tablet of it was of the 10 principles and it had principle number one, number two, number three and with a blank space for the name and an explanation. And if someone lived up to the principle to the culture, you would write them a thank you and tell them what they did. If someone violated it, you would write them up and hand it to them and tell them what they did. And, you know, in Jackson Hewitt, there are in virtually everyone's office, they taped them to the wall, most of them because people are not good at giving negative criticism. Most of them were positive, but there were about a third of them were negative and even the best people put up the positive and the negative. I remember I was speaking to my staff one time, four or five hundred employees at an annual employee meeting. And one of the guys in technology came up at Oklahoma and he was so happy and smiling because while I was speaking, he came up and gave me a culture violation. I forget what I did. I parked in the wrong spot or parked at a disabled spot or something and he was so happy to give me a culture violation in front of 500 people, but you have to realize that no one is perfect and you have to acknowledge your errors.
(00:18:32.865) LuAnn Buechler, Make Your Passion Pay Podcast: But I think that what's great about that story that you just said, John, is that when a company has, and I call them core values, you're calling them principles, same difference, right?
(00:18:44.965) John Hewitt: Exactly. Except to see
(00:18:47.465) LuAnn Buechler, Make Your Passion Pay Podcast: ya.
(00:18:50.065) John Hewitt: Called core principles.
(00:18:51.165) LuAnn Buechler, Make Your Passion Pay Podcast: We could do that. Well, they have a set of core values that everybody knows so well that they can catch when people are doing things right or when they're doing things wrong. It becomes that everybody holds everybody accountable to the same standards, and when that employee feels comfortable to come to you as the CEO and correct behavior based on core values, you don't feel bad. You go, oh, I made a mistake, right? Like, thank you for catching me because, you know, and now I can correct that mistake in the future. And so it's never a shame, blame, corrective kind of negative engagement when that happens. It's positive, and that's what I love about core values. We have positive reinforcement. I go to a conference called Culture Con. And that
(00:19:49.965) John Hewitt: Culture con. Yeah.
(00:19:54.365) LuAnn Buechler, Make Your Passion Pay Podcast: And one of the presenters last year talked about using, for recognition, your core values and catching people doing things right. If you fail to catch them doing things right, they stop doing them.
(00:20:11.565) John Hewitt: Again, I think that we should align, and other people call core values. We should change the corporates just like people have 'Thank God it's Friday,' and it should be 'Thank God it's Monday.' Let's call it core principles.
(00:20:27.965) LuAnn Buechler, Make Your Passion Pay Podcast: Core principles.
(00:20:29.065) John Hewitt: I think principles are, to me, that's more biblical. It's more a commandment, or maybe we should call them core commandments. Then there's even more seriousness. I love literary.
(00:20:45.465) LuAnn Buechler, Make Your Passion Pay Podcast: We'll work on that, right? And I'm like, I can feel principles align with integrity. I can feel that word when you say principles.
(00:20:57.765) John Hewitt: And values are much more nebulous.
(00:21:00.365) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, I think you're right. I think you're right. I'm going to have to shift my language to corporates.
(00:21:06.365) John Hewitt: There we go.
(00:21:06.865) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah. So, you said something early I wanted to come back to, right? We're talking about how your employees are your greatest asset. They are an internal customer, is how I was trained in it, right? So they're still a customer, they're just your internal customer. And a friend of mine wrote a book, Love is Just Damn Good Business. Steve Farber. Do you know that name?
(00:21:34.665) John Hewitt: I don't.
(00:21:35.065) LuAnn Buechler, Make Your Passion Pay Podcast: All right. Should look down on up. Love is just damn good business. It's all about culture and it's about how we need to love our employees and take good care of them so that they love our customers and take good care of them. So our customers love our company and keep coming back because customers for life.
(00:21:57.765) John Hewitt: And the way I think of it is, is because no one is perfect. And not every employee works out. Sometimes it's tough love, right? I think this way, that my job and my goal is to do what's best for every human being. Sometimes, it's not best to be with my company. I learned a way to say it nicely, and I'm sure it's never received nicely, but the way that I say it is, you know, in the rare times, the rare 10% of times that we have to let someone go, I say, you know what? God has a place for everyone to be extraordinary. This is not your place, you need to find somewhere else to be extraordinary.
(00:22:48.865) LuAnn Buechler, Make Your Passion Pay Podcast: Oh, I'm gonna borrow that line too. But I have found in the work that I do as a business coach with my clients that when we really implement the core values, if people are not in alignment with those values, they opt out, so you don't have to let anybody go. People opt out on their own.
(00:23:10.665) John Hewitt: And that's the best case. I love that, when they realize they're just not fitting in.
(00:23:17.565) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, and so I do a workshop with employees inside the company to share and start to implement the core values, and I help them to identify their own. Then I say, how do you align with the company? And if you choose to opt out,
(00:23:35.265) John Hewitt: That's a lot easier. Unfortunately, there are some people that just won't look at themselves.
(00:23:42.365) LuAnn Buechler, Make Your Passion Pay Podcast: You know, I think I got a tool that really helps to do that. It's called the Passion Test and
(00:23:47.865) John Hewitt: Passion Test.
(00:23:48.665) LuAnn Buechler, Make Your Passion Pay Podcast: The Passion Test is a best-selling book over my shoulder, and it helps people to identify their top five passions. Are you familiar with StrengthsFinder?
(00:23:58.565) John Hewitt: John, I'm not sure who wrote Passion Test.
(00:24:02.765) LuAnn Buechler, Make Your Passion Pay Podcast: Janet Bray Attwood and Chris Attwood.
(00:24:05.665) John Hewitt: Okay. Well, grab that book.
(00:24:08.665) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, you will.
(00:24:10.065) John Hewitt: like to read
(00:24:11.965) LuAnn Buechler, Make Your Passion Pay Podcast: Good. Well, the StrengthsFinder is a book as well, and the StrengthsFinder is now owned by Gallup. And the theory by the StrengthsFinder is identify your employees' strengths, natural skills, talents, characteristics, and let them work in that area.
(00:24:30.365) John Hewitt: Peter Drucker wrote that. He's my favorite business author. He wrote that 75 years ago, right? Peter Drucker. It's called The Effective Executive.
(00:24:39.665) LuAnn Buechler, Make Your Passion Pay Podcast: I know that name.
(00:24:41.065) John Hewitt: Yeah, he abandoned that 75 years ago. He's the greatest business author ever.
(00:24:47.265) LuAnn Buechler, Make Your Passion Pay Podcast: I love it. And
(00:24:48.865) John Hewitt: you have
(00:24:49.365) LuAnn Buechler, Make Your Passion Pay Podcast: Exactly. In the back of your book, you have a list of your favorite business books, and his name is in there so I can refer back to that. Exactly. So the right series allow them to work in their strengths, which means you gotta throw out the old job descriptions because they don't, they put it in different boxes of common tasks.
(00:25:12.165) John Hewitt: This is the way Drucker describes it.
(00:25:14.765) LuAnn Buechler, Make Your Passion Pay Podcast: Okay?
(00:25:16.265) John Hewitt: He said people with great strengths have great weakness, and people that spend their time trying not to have weakness become mediocre. You can either improve on your strengths and build on your strengths and work on your strengths and be effective—you're most effective—or you can try to work on your weaknesses, and that just makes you mediocre. He used the great story of the Civil War. He loves telling war stories, and he uses in The Effective Executive Lincoln's example and the world in the Civil War. He said he hired a general and he wouldn't do anything in the North. He just sat there, and Robert E. Lee and the South were winning and fighting battles, little battles here and there. He just didn't want to make a mistake, didn't want to have a weakness. Then he hired another general, and you asked, the three months he didn't fight. Yeah, there's Grant. Apparently, he's an alcoholic, which is surprising because he became the next president right after he was vice president and then the next election. But he was, when he started fighting, he went in to lose one, win three, lose one, and we were winning the war. Congress came to Lincoln and said, Mr. President, you gotta fire him. He's an embarrassment to the U.S. Army. At night, he's a drunk, he swears and yells and shoots his pistols in the air, and he has his dog on the battlefield. He's just an embarrassment. Lincoln called his secretary over and said, James, find the kind of alcohol that Grant drinks and send a barrel to each of my other
(00:27:10.265) LuAnn Buechler, Make Your Passion Pay Podcast: generals.
(00:27:11.665) John Hewitt: And most people are like the congressman that went to Lincoln. They don't, if someone misbehaves, if someone has weakness, they will point out that weakness and not appreciate the strength. And if you had gone too far, if Grant had done something, when he was shooting his guns, you would have to get rid of him, but you have to decide that people with great strength, you have to realize that they do have great weaknesses. You just have to decide if you can put up with those weaknesses.
(00:27:46.665) LuAnn Buechler, Make Your Passion Pay Podcast: Very good. But recognize the strengths.
(00:27:50.565) John Hewitt: Is that pressure, higher pressure?
(00:27:53.765) LuAnn Buechler, Make Your Passion Pay Podcast: Higher for strengths.
(00:27:55.265) John Hewitt: Absolutely attitude, number one. Strength, number two.
(00:28:01.165) LuAnn Buechler, Make Your Passion Pay Podcast: Excellent. Right? So you can use the strengths finder to help your people identify their top five strengths. It is a test that you can go online and have them take. The passion test is not a test, it's a process. I facilitate people through, John. The book will tell you exactly how to facilitate the process, but never do it alone. So when you read it, let's get back together and I'll take you through the process. It would be interesting.
(00:28:29.065) John Hewitt: Alright, let's do that.
(00:28:30.865) LuAnn Buechler, Make Your Passion Pay Podcast: Okay, before we run out of time here, I want to talk a little bit about the franchise world. I've never worked with a franchisor or franchise owners very frequently, although I forget sometimes what things are actually franchised businesses in my community. So tell me about creating culture as a franchisor and getting that to move down into the franchisees and from the franchisees to their employees. How is that process? It would seem like, you know, like the game of telephone and it might get lost in the process.
(00:29:20.265) John Hewitt: And you're exactly right, and I've had as many as 2,000 franchisees at once. So here I am, CEO, and I always changed the orchard, so I was at the bottom and customers were at the top. But there's one CEO and millions of customers and thousands of branches. So how do you not—what? I just struggled my whole career with how does the message go from me to the next level of employee, to the next level of employee, and not get diluted and changed. Have you ever played the telephone game? Maybe it's always going to get changed. So you know what I did? I invented a way to get around that. When I was in the tax business, for my first 50 years, I was only in the tax business. It's only recently I've gotten into pets and dogs and cats and so forth. But for 50 years, I was only in taxes. So I had a conference call—50 different conference calls during the tax season. Tax season is 105 days long. I had 50 calls, and John, he was on the call. So my John, he was giving you a message, just what you should be doing today. So it couldn't be changed, right? None of my employees could alter the message because they heard it from the top. So the only way I found in making that happen was to make sure that I was a very accessible and visible and well-listened-to CEO. Otherwise, you can't, because I have been so frustrated my whole career that when I tell someone something, it goes to the next person, they lose it. It just never can get done. So I have to have that impact, that national impact. That's the only way I've been able to solve the problem.
(00:31:13.565) LuAnn Buechler, Make Your Passion Pay Podcast: So that's so interesting, so you're telling me that likely a CEO, like yourself, could use some help with that. And I think, as a culture catalyst and culture coach, that I would like to fill that gap and help those CEOs ensure that their franchisees are carrying the message down to their employees so it gets all the way to the consumer. So if
(00:31:41.265) John Hewitt: they don't, it's just not gonna.
(00:31:43.265) LuAnn Buechler, Make Your Passion Pay Podcast: Yeah, yeah. So perhaps you and I can have a deeper conversation about that offline as well, too. A lot of c words in there: culture, catalyst, coach. So, I really love your energy, your positive attitude, your perseverance after 57 years of all that you've created. Tell my audience about Loyalty Brands a little bit.
(00:32:14.265) John Hewitt: We have eight different brands and for the first time in the last eight years, I've gotten out of tax. I was totally focused on tax for the first 50 years of my career, but now I have two different focuses. We have eight franchises with two different focuses. One is tax and accounting and advisory, and we're number one fastest growing in tax, bigger than Block or Jackson Hewitt or Liberty, with ATAX and Ledgers. We have an accounting franchise and whole property management. We manage rental properties. But the most exciting and fun is in pets. We have five different pet brands, and the fastest growing and the most exciting, because it's the fastest growing pet brand of any in the country, and it's the largest mobile grooming. And I love the name. It's Zoomin, and so we focus on two things: everything pets, and then tax and accounting and advisory tax. I've always done that for 57 years; that grows every year by 1%, but that's exploding. And so we love the pet industry, and we're the best at everything pet in the country.
(00:33:22.565) LuAnn Buechler, Make Your Passion Pay Podcast: That's fantastic. So it's Zoomin Groomin and Hike. Hike Doggie.
(00:33:29.765) John Hewitt: Yeah, we have Height, Zoom and Groom, and High Doggy.
(00:33:32.565) LuAnn Buechler, Make Your Passion Pay Podcast: Salty Dog.
(00:33:34.165) John Hewitt: Salty Dog, Cooper's, Coopers. And now we have a Dog Wizard, where we have a training organization where they train dogs.
(00:33:45.965) LuAnn Buechler, Make Your Passion Pay Podcast: So we
(00:33:46.265) John Hewitt: aligned with a training organization.
(00:33:49.265) LuAnn Buechler, Make Your Passion Pay Podcast: Excellent. I know a dog trainer here in my community very well. I'll have to tell her about that. So for all my listeners, LoyaltyBrands.com is John's website, and we'll make sure it's in the show notes as well. Pick up a copy of his book, I Compete: My Extraordinary Strategy for Winning, can be yours. Super cool. All his recommended reading is in there, and check out the brands that he has created, and maybe it's a franchise for you all. So John's book is available for free on the website for us, my listeners, so go grab a copy of the book. I almost missed that. Anything else, last words you want to say to our audience today, John?
(00:34:38.665) John Hewitt: My general life philosophy is find something you love to do, work hard, persevere.
(00:34:45.665) LuAnn Buechler, Make Your Passion Pay Podcast: Excellent, I love that. Falls right in line with making your passion pay. So in honor of John today, I'm closing: have fun and improve people's lives, and thanks for listening.
(00:34:57.665) John Hewitt: Thank you. Have a wonderful day.