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Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.
In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?
This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.
Because customers become champions when you make them feel valued first.
[00:00:00] Emily Cid: Get curious, really ask a lot of questions, right? If you can deeply understand the customer, deeply understand the audience. You can then start to empathize. You can start to be that human to human connection where you start to piece together how this isn't just going to be a feature function, this is how you do it, but how it's going to really impact and improve their lives and the company's lives. It starts with curiosity.
[00:00:37] Jeff Reekers: Hello everybody and welcome back to the, Customer Champions podcast, where we talk all thing customer marketing and customer centric growth. today we're joined by Emily Cid, champions Hurrah, new senior director of customer success. Super thrilled to have Emily joined, but more than that today.
[00:00:53] Jeff Reekers: Excited to just dive into all things, Emily's background. Emily's built. Her career around customer success and customer marketing and marketing at large and held leadership roles and some really tremendous organizations like data AI intros vividly, and a number of other organizations that we can kind of dive into as well.
[00:01:11] Jeff Reekers: And in fact, we also share something in common, which we almost worked together a number of years ago at Trulia. Which we just discovered in getting to know each other a little bit better, which is an interesting dovetail. But nonetheless, 12 years later, here we are and finally have the opportunity to. She's built advocacy programs, scaled customer success orgs, and always really kept the customer front and center throughout her entire career.
[00:01:33] Jeff Reekers: And I think there's a really interesting conversation today as we kind of dive in to that intersection of customer success, and customer marketing and really what these functions can learn from each other, and Emily really has a lot of expertise that we're excited to dive into here today. and most, more importantly than anything else, she really brings it all together with that human side of all things and human centricity, which we're all about here at Champion.
[00:01:55] Jeff Reekers: So Emily, thanks so much for joining. Welcome to Champion and thanks for joining the podcast here today too.
[00:02:01] Emily Cid: Oh, thank you so much and thank you for that warm introduction. I am thrilled to be here, talking to you today and just thrilled to be a champion in general.
[00:02:08] Jeff Reekers: Amazing. Well, let's just kick off from there 'cause we've got a unique question given that, but we'd love to maybe just start off with, I'm a champion. This is all very new. what got you excited about joining Champion and the, the mission here?
[00:02:21] Emily Cid: First and foremost, yourself, Gianna Courtney,
[00:02:24] Emily Cid: the leaders, you are really walking the walk and talking the talk. When it comes to that human-centered leadership, I just, everything that you do, how you meet with people, how you show up, that authenticity really rang true to me. and it made you all, you know, leaders that I wanted to work with. Another reason I wanted to work with Champion. I love the mission. I love the vision. I love the what you all are doing here. Really. Thinking about customer led growth, really championing the customer, really making them the front and center hero of the story. I really, you know, have positioned my whole career with putting the customer at the center of everything we do.
[00:03:02] Emily Cid: I truly believe, and I think this will come up a hundred times probably while we're talking about, but our customers are successful. We're helping them to achieve the outcomes. They are gonna be our biggest cheerleader, our biggest. Advocate, they're gonna be the ones that we wanna put out there front and center to tell the story of how they're using, you know, whatever product that might be.
[00:03:23] Emily Cid: And y'all are just doing some fantastic work with that. And really, again, championing the customer marketing industry as a whole.
[00:03:29] Jeff Reekers: amazing. Couldn't agree with you more on all that. And there's a lot of really exciting things ahead on the customer marketing landscape here as well, But maybe first, just start everybody off with, getting to know you a little bit better.
[00:03:39] Jeff Reekers: What's, what's something outside of all things. Customer success, customer marketing, that really gives you a lot of energy and sort of balance, outside of the work and outside of office.
[00:03:49] Emily Cid: Definitely my family. I have a 6-year-old son, George, and it's really important that I am present with him. everything I do with him, my husband, my extended family, my sister, my brother, my cousins, my niece. As nephews, it really helps to give me a lot of balance in my life and making sure that I know, again, to that point of the human-centered leadership, the human-centered world that we want to make sure we're living in.
[00:04:14] Emily Cid: It really helps to drive that for me.
[00:04:16] Jeff Reekers: Yeah, amazing. I give a really, really broad, uh, overview from a career perspective, but I, I just love how it, it sort of flowed naturally between account executive to customer success and the marketing to leadership roles and to customer marketing. Would you mind just kind of diving into that, that path and what's been the sort of common thread through these, different roles organizations?
[00:04:39] Jeff Reekers: Enterprise scale, like take us through that, that, that motion and that background a little bit.
[00:04:44] Emily Cid: Yeah. A couple thoughts here. I mean, what drives me is simple. I've. Always been obsessed with customers. I'm obsessed with people. My first job ever I ever had, I was back, ninth grade, 10th grade. I was teaching violin to young kids. and it always brought me a ton of joy seeing them accomplish something they didn't think that they could. And that's really kind of been the. Thread or the mission behind everything I do. I am so big on celebrating the wins of other people's success and championing them, helping them get to that next level. so that is one of the main threads that I think about how am I going to be helping other people succeed in whichever role that I'm in and really mentoring and guiding them. the other thing I would say with like all of these different roles from AE to customer success, it was so funny. when I moved to customer success from being an account executive, I thought to myself, oh my gosh, I just have to help these people be successful. That's all I have to do. I was so thrilled.
[00:05:44] Emily Cid: I thought there couldn't be another, a better job. And, as I was in that career arc, you know, I was building customer success, leading customer success teams at data ai. I had a, you know, I sat down with Ron Thomas, our CRO at the time, and we were talking about, well. We've got this amazing customer success team.
[00:06:03] Emily Cid: We have this amazing marketing team, but we're still not seeing that connection, that interlock between the two. That's really championing the customer voice or driving customer led growth. And that's really when I moved into the role where I was. Leading customer marketing, digital customer success, product, marketing, community. and what we were able to do was really programmatically think about not just at the account level, but every single individual and how they were able to, you know, see their own success. the
[00:06:31] Emily Cid: other thing I would say is, you know, because I've sat in so many different seats, I can truly empathize with all of the different roles. In that role where I was, you know, building out community or building out customer marketing advocacy programs, lots of different stakeholders that you need
[00:06:50] Emily Cid: to get buy in with.
[00:06:52] Emily Cid: and I know what each of those roles feels like on a daily basis. I felt the pressure of a sales target, or the weight of driving the outcomes with customers or renewals. and that perspective, it lets me partner with each team in a way that it's not just about hitting my own goals, and it's really about asking, okay, what, what's gonna make their work easier?
[00:07:14] Emily Cid: Again, back to that like through line of how does it make the customer's life better? How are we really putting the customer at the center?
[00:07:21] Jeff Reekers: Yeah, that's fascinating and, and resonates so much what you say on, sort of empathy of different roles the T-L-D-R-I I've always felt is all roles are hard and sometimes we don't give appreciation for just how hard those different roles are, much less how to sort of speak that language to everybody.
[00:07:37] Jeff Reekers: And, and the fact that, you know, you really have that detail of how to stitch it all together,is a, is a huge, huge asset to, uh. just being able to drive that sort of internal alignments. Your point is all about the customer in the end. And if you can't align internally on it, you really can't execute for the customer.
[00:07:51] Emily Cid: Nobody goes to work thinking I'm going to do a bad job today, or
[00:07:55] Emily Cid: I'm gonna ignore, I'm gonna ignore the rest of the company
[00:07:58] Emily Cid: and just focus in my,
[00:07:59] Emily Cid: my siloed world. But you know, we get caught up in all the pressures of like my own goals or my own KPIs, and it gets really hard for each other to see the other person's world.
[00:08:10] Jeff Reekers: what are some things that you think, particularly from the customer success and customer marketing world, where now your, your worlds are really directly, you know, intersecting here. what are two things that, or a few things that like you wish one knew about the other?
[00:08:23] Jeff Reekers: Customer marketing and customer success and success with customer marketing organization.
[00:08:27] Emily Cid: Yeah, I think about this a lot because I do think that there is so much good synergy that can happen. and it doesn't always happen.
[00:08:36] Emily Cid: And I think to myself, why is that? What's, what's happening here?
[00:08:40] Emily Cid: That they're not like each other's biggest champions. you know, really supporting each other within an organization.
[00:08:46] Emily Cid: And I think, I wish customer marketers understood the pressure that customer success managers feel. To deliver value day in, day out, they have, you know, a list of things that they're responsible for that they have to do. That's an oceanwide. And you know, even on small accounts, CSMs are often holding everything together without a lot of resources.
[00:09:08] Emily Cid: And so
[00:09:09] Emily Cid: if they are not responding to a ping from the marketing manager, the customer marketer, they're not ignoring, they're simply, you know, so overwhelmed with, the workload of really supporting the customers.
[00:09:21] Jeff Reekers: to your point earlier that you were mentioning like it's all about the customer, in the end, customer centricity. what does that really mean in the end?
[00:09:27] Jeff Reekers: And like when you see great customer centricity in action, like how does that come through an organization? How does that come through? The success? The customer marketing team, like for all those that are striving to be more customer centric in 2026 coming up, which is probably everybody, like what does that actually mean?
[00:09:42] Jeff Reekers: In practice and in an organization,
[00:09:45] Emily Cid: I hear a lot of companies, they talk about putting customer first.
[00:09:49] Emily Cid: it's probably a value at every single company I have seen in the last 10 years. but then all of the orgs are siloed
[00:09:56] Emily Cid: and they all have different goals.
[00:09:58] Emily Cid: and to me it's when the entire company, every team, not just customer success, is responsible for the customer's outcome. Right. They have shared KPIs for, whether that's product, adoption, voice of the customer, customer advocacy efforts,they're taking that voice of the customer and it's actively being used in product feedback, marketing, messaging.
[00:10:19] Emily Cid: there are programs that champion the customers and drive them towards their success, that it's, you know, marketing teams aren't just focused on. top of Funnel Lifecycle Marketing, but lifecycle marketing is going throughout the entire funnel and all the way through.
[00:10:33] Emily Cid: and in that, I wish customer success understood how much a partner customer marketing can be for the team, right in the customer success community. There's so much talk about going beyond churn, going beyond just retention and really being growth focused, right? How do we focus on expansion? How do we focus on building advocates within our accounts?
[00:10:56] Emily Cid: You know, I was a big proponent and fan of being like, okay, how many of your accounts are referenceable?
[00:11:01] Emily Cid: How many of your
[00:11:01] Emily Cid: accounts are advocates? Right? Like using that as a KPI for the CS teams as well. customer marketing, it can be a force multiplier for customer outcomes, right? They can amplify those day to day wins and really help drive adoption, help drive community, help, drive advocacy. so I
[00:11:20] Emily Cid: do think like both sides can recognize that that's where the magic is gonna happen.
[00:11:25] Jeff Reekers: it's funny, I've heard teams before that, that have maybe like referenceable customers as a KPI or CS QLS as A KPI. sometimes they have it, sometimes they don't. So often it feels like it's almost a distraction from. Like the core challenges and issues of, and it probably depends, org to org of I've gotta make this customer successful.
[00:11:46] Jeff Reekers: Ranging all the way down to like, oh, this like an incredible amount of support that has to be done almost, reactively for an account also, how do you kind of bring that in and as a force multiplier from customer marketing side, from the success end. Are there any sort of tactics from a customer marketing standpoint or within the success org that can really help to prioritize those types of things and realize the impact of building referenceable customers, or, any sort of tactical insights you have on better bridging these two teams and the KPIs together?
[00:12:17] Emily Cid: Yeah, totally. And again, I think it starts with shared KPIs,
[00:12:21] Emily Cid: right? Also have customer marketing have A shared KPI
[00:12:24] Emily Cid: and the number of advocates and references, maybe it does have to do with, whatever that goal might be for a company, whether it's retention or growth or expansion, things like that.
[00:12:34] Emily Cid: Just talking to each other and
[00:12:36] Emily Cid: having real relationships can also, you know, take away a lot of that. every time I ping you, I ask you for something,
[00:12:42] Emily Cid: or every time I, ping you, it's gonna be something that's wrong.
[00:12:46] Emily Cid: I do think you know that 80 20. let's celebrate them.
[00:12:50] Emily Cid: And I think that if we are able to, as customer marketers celebrate different customer success managers and their accounts, like, Hey, Susie has, you know, 75% of her accounts are our biggest advocates. And like, sharing that kind of information within an org to help amplify each other and
[00:13:09] Emily Cid: show internally. I think that's, you know, one thing that could really, really be a benefit,
[00:13:15] Jeff Reekers: Yeah, totally. you mentioned the metrics, a lot. Two things like renewals and, the sort of tangible ROI measurements and metrics. a challenge I've seen with a lot of orgs and really curious your, your take here. And I, I remember at, at air hall, where it was a, a number of years we had.
[00:13:30] Jeff Reekers: these sort of two core goals from an org, but they always felt at odds with one another. It was customer centricity and growth and it was kind of like the more you invested in one. The less you invested in the other. And so for so many years we were trying to balance those two, and it always felt like every time we invested in customer centricity, like we were taking our, foot off the growth initiatives and vice versa.
[00:13:54] Jeff Reekers: And at one point we just had to say like, the strategy is wrong. If that's true, like it should be one and the same. The more we invest in customers, the more the growth is as a result. but I think a lot of organizations kind of struggle on how to balance those two things, whether it's from a.
[00:14:07] Jeff Reekers: A budgeting perspective, whether it's from the initiatives, a roadmap perspective, any advice or thoughts to the customer marketers out there for how to make sure that their work and their customer centric focus really ties back into impact, into to into growth. And it's kind of like going beyond that next stage.
[00:14:27] Jeff Reekers: Number of advocates or activity and how does it actually like convert into measurable impact for the business? Any thoughts triggered from that or any sort of tactical insights that you've seen there?
[00:14:38] Emily Cid: definitely easier said than
[00:14:39] Emily Cid: done. I think on the, on the demand gen side, they're really good at measuring everything. They're like, they click that thing.
[00:14:46] Emily Cid: So, revenue recognized. And I do think that, depending on what program you're running, so if you're running an adoption program on the customer marketing side, right, one of the, Programs I ran with our customer marketing team. We were revamping our entire onboarding for new users, what's the time to value? how quickly do they see value? Figuring out what are those things that they need to do, and then revamping it through different orchestration, whether that's in product messaging, workflows that we could take them through, or even through marketing campaigns.
[00:15:18] Emily Cid: And then of course, getting the right content through. Customer case studies or really quick little educational bits that we could pop in there along the way. And then being able to say, okay, prior to this program we saw X
[00:15:32] Emily Cid: post-program. We are seeing that we were able to decrease time to value by X percent.
[00:15:38] Emily Cid: And being
[00:15:38] Emily Cid: able to hold the line on like really having measurable impact metrics that
[00:15:44] Emily Cid: you're bringing. If we're talking about advocates or references, right? Being able to say, okay, you know, these opportunities that came in and they had a reference, they closed at this conversion rate much
[00:15:57] Emily Cid: more than the other ones.
[00:15:58] Emily Cid: Or we were able to, you know, decrease the time to close, right? The
[00:16:02] Emily Cid: opportunity to close ratio
[00:16:04] Emily Cid: was much higher. So really figuring out like what are the metrics that again, those other teams might care about.
[00:16:10] Emily Cid: tying it back to the activities or the programs that you are running internally.
[00:16:14] Jeff Reekers: super top of mind 'cause right before this I was chatting with somebody I was excited by the, the depth of which they were viewing their advocacy program in terms of not just like. Number of advocates or even like revenue influence, but really like at an account level, if we have this many advocates and folks who've been referenceable or been engaged, how does that.
[00:16:36] Jeff Reekers: Impacts that dollar retention, how does that impact retention rates as a whole? How many champions do we have to have within an account? How do we multi-thread in that account and build a sort of a backlog of folks? And then what does that actually mean from a, an existing customer, NRR retention side?
[00:16:52] Jeff Reekers: So. Definitely makes sense there and just the more teams that, the more that teams can really like zone in on what those core metrics are and how to attach the work to it. I think that's really where the magic comes from and so it's fascinating for you to kind of dive into that and say the same thing there.
[00:17:06] Emily Cid: Absolutely. I love what you're talking about with the how many champions with an account to really impact retention. And I think one of the things we don't talk about a lot is this, is the customer staying because they have a great relationship with the customer success manager or do.
[00:17:21] Emily Cid: Are they staying because they are so fanatical about your company and they're, you know, multithreaded and integrated throughout with multiple different people within your company and your product is really giving them the outcomes they need.
[00:17:34] Emily Cid: Right? So it's
[00:17:35] Emily Cid: that like great impact that champions can have, not just on new business, but then also on the existing business that you have today. And like keeping that base.
[00:17:44] Jeff Reekers: Amazing. I'd love to kind of transition to the success side as well, you mentioned like time to value. And these types of things, like how do you really think about making customers successful?
[00:17:55] Jeff Reekers: Things like time to value, I say that kind of with the entry point of, we're at this interesting moment where it's like. It's a human versus AI thing, or human and AI thing that's going on, and there's a lot of shakeup happening in the success world right now as well.
[00:18:09] Jeff Reekers: So just kind of curious to get your take on how should teams be really thinking about customer success in this, you know, this kind of next era here.
[00:18:16] Emily Cid: When I think about customer success, right? Again, we can overly simplify it back down to your customer. Purchased your software, purchased your product for a reason, right? It was to help them achieve a certain goal. we need to make sure that they're achieving that goal
[00:18:30] Emily Cid: and if we're able to make sure that they're achieving that goal. We're having those strategic conversations with them, where we're understanding how their goals are shifting, how they're changing. We're bringing that voice of the customer back in. We're continuously, you know, pushing them and helping them to get to that next level, to continuously see success over and over again.
[00:18:50] Emily Cid: Then in my mind, renewal is a non-issue. You're going to have a customer for life. Now, again, more simple,
[00:18:57] Emily Cid: easier, said than done. one of the things that I. I like to do is really think about the entire customer journey. From, you know, even before they sign all the
[00:19:07] Emily Cid: way from like awareness, what did they hear? what did they continue to hear? How were they sold
[00:19:13] Emily Cid: what was the handover like between the AE and the customer success manager? What did we find out from them during onboarding, during implementation? and then really again, mapping that out from the customer perspective of like. What do they have to do, not just with your product, but also internally? What are
[00:19:32] Emily Cid: the different, change agents they need to make happen within their company in order to make this product successful? And then as customer success manager, customer success leader, holding them accountable, really making sure that they're remembering those goals that they told you, in the beginning and
[00:19:48] Emily Cid: helping them to get there.
[00:19:50] Emily Cid: The other thing I'd say is a lot of times with customer success managers, customer marketers as well, you're looking at this like, one thing they told me they needed to push this button. We got them a great button, and they're pushing it. But again, we talked about this earlier again, how does that relate back up to the.
[00:20:06] Emily Cid: The top line metrics, how does that relate back to the goals? And so sometimes, and a lot of customer success is helping them to see how what they're doing with your product is impacting those KPIs that the executives care about. So
[00:20:21] Emily Cid: how does it tie back to these things that are being talked about at the board level or the exec level?
[00:20:26] Jeff Reekers: even beyond like the thought of customers.
[00:20:27] Jeff Reekers: One thing I think we all believe in quite a bit is that human first mindset. And I think one thing really admirable, just diving through your career journey as a whole in career arc is. Building a leadership, career and building yourself into these leadership roles with a strong human-centric mindset.
[00:20:46] Jeff Reekers: And I think that is true sometimes, and it's true not other times in the world that we all, you know, work in today. And a, uh, value that we have or a mission that we have is to make business more human. talk about a little bit of.
[00:20:58] Jeff Reekers: Building yourself into leadership roles and becoming a leader with a human first mindset, and any advice to others out there on how to keep sort of like that human first mindset, but still rise through the organization into these leadership roles.
[00:21:12] Emily Cid: first off, I really, really believe, again, you as a leader, your responsibility is to help them shine and help them.
[00:21:21] Emily Cid: In their career arc.
[00:21:23] Emily Cid: So when you're a new leader, really, you know, having those individual conversations with the people in your team to know what motivates them, where's their goals, where's their next step in their career, and personally, where do they want to go?
[00:21:37] Emily Cid: Sometimes I hear, oh, my goal is to run a marathon this year.
[00:21:41] Emily Cid: how can I help support you there, right? Like make sure you're, you know, hold you accountable for running on a regular basis. you're really understanding them from this, professional development and also personal development.
[00:21:53] Emily Cid: I tell everybody who I've ever had on my team, you know, my goal is that you get to that next level. Like, I want to celebrate when you are promoted. I
[00:22:02] Emily Cid: want to, whether it's here or somewhere else. Make sure that you are getting the career development, you're getting the opportunity to work on projects that light you up, that are going to drive you to that next moment in your life. and next celebration. So I think about that. Now, in some bigger orgs, you're gonna have, Things that are happening in the company that might not always be perfect. Right?
[00:22:25] Emily Cid: That's again, you know, how do we support individuals in times of, uncertainty. and I really like to think of leadership as being that umbrella for the team.
[00:22:35] Emily Cid: So even when, you know, there might be things happening like an acquisition, you and your team are still really focused on what's gonna move the needle for. The customer and for themselves, so that we can keep our focus there and not be operating from this place of fear. and just knowing that whether it's here or somewhere else, you're building something that's greater
[00:22:57] Emily Cid: than what's happening right now.
[00:22:59] Emily Cid: And you're gonna be able to take that with you no matter where you go.
[00:23:02] Jeff Reekers: Yeah. Love that mindset. Love just the angle of championing others and really understanding their goals what you said on like the, the marathon example. I, I love that and it resonates, but how can you just help others achieve.
[00:23:13] Jeff Reekers: Their goals and appreciate what those goals are inside and outside of the workplace, and kind of bring it all together and just be a champion for others. I think that's really incredible.
[00:23:22] Jeff Reekers: Emily, we've got a few more questions and then we're gonna start wrapping up here, but we've gotta do the hot takes part of this, uh, as well.
[00:23:29] Jeff Reekers: So from a hot takes perspective in customer marketing land or customer success, we really whatever in terms of building a customer-centric organization and driving growth. Through customer marketing and, and through that mindset.
[00:23:42] Jeff Reekers: what do you think a lot of folks are doing and how are they thinking of it today? That's maybe wrong. Like, what's a practice you see out there you disagree with today?
[00:23:50] Emily Cid: what's going wrong? I think a lot of times, and I see posts about this, and everybody agrees and everybody, wants to again say they're customer centric, but so many times we are building. Customer journeys that we're thinking about the customers from our viewpoint versus their viewpoint.
[00:24:07] Emily Cid: And we're like, why can't they just do X? Or like they need to get to do this by this point in time. And a lot of times it's like, well, what's going on over there? Maybe A lot is on the line for them, or they have to again, get that buy-in. They have to be that change agent internally for the others within their company.
[00:24:22] Emily Cid: And so thinking through, not just what do they have to do with your product, but what
[00:24:26] Emily Cid: do they have to do in general in their lives? So I think, what's going wrong is that I would love to see us keep focused on that, you know, the customer and how do we put them at the center of that journey
[00:24:38] Emily Cid: versus thinking of it from our own internal perspective.
[00:24:41] Jeff Reekers: Amazing. and three to five years from now, the direction of customer marketing as a whole, what do you think folks would really be putting their attention, focusing? What do you see as kind of as the, the future of this function and, role holistically?
[00:24:55] Emily Cid: This one really excites me, because I think that we're at a really interesting point right now where customer marketing is finally getting the acknowledgement it deserves.
[00:25:03] Emily Cid: I'm seeing it across the board in multiple different companies, whether they're hiring for customer marketing or building and expanding their customer marketing teams. and it's not just, you know, the case study or list making machine
[00:25:15] Emily Cid: anymore. It's truly thinking through that end-to-end customer journey. And it's, The language that I've heard for years and years ago when I first started in customer success, it's driving outcomes for our customers and then amplifying those customer outcomes, right?
[00:25:33] Emily Cid: Customer led growth. It's this what we talked about. It's a movement, right? It's not
[00:25:37] Emily Cid: just these little moments or list of projects. It's really this. Bigger movement where you are thinking about customer marketing being that lever in between the sales and the customer success and the product team really driving it all together to help customers and individuals within those accounts, not just at the account level, but at the individual, that human level, helping them to achieve outcomes.
[00:26:03] Emily Cid: And I'm seeing that deeper partnership between customer success teams and customer marketing teams. And I think, if we're able to see that a little bit more, it's really gonna make the movement explode so that I'm like really pumped about the next three to five years.
[00:26:17] Jeff Reekers: Yeah. Amazing. we'll wrap it up with one last question here. if you had any advice out there for customer marketers or anybody really looking to get a, role in a customer-centric role, customer marketing, customer success, or build their career in one of those domains, or marketing at large as well, is there one piece of advice that you'd give to anybody out there?
[00:26:36] Emily Cid: get curious,
[00:26:37] Emily Cid: really ask a lot of questions, right? If you can deeply understand the customer, deeply understand the audience. You can then start to empathize. You can start to be that human to human connection where you start to piece together how this isn't just going to be a feature function, this is how you do it, but how it's going to really impact and improve their lives and the company's lives.
[00:27:01] Emily Cid: it starts with curiosity.
[00:27:03] Jeff Reekers: Emily, it's been a really rich conversation today. really diving into all the dynamics between success. Customer marketing, human centricity, building a career, and all these things. So thank you so much, for being on today and, sharing your perspective here.
[00:27:17] Emily Cid: Oh, thank you. It was a pleasure.
[00:27:19] Jeff Reekers: All right.
[00:27:19] Jeff Reekers: Amazing. Thanks everybody. Thanks for tuning in. Uh, see you on the next one here.