#207: DJ Eidson (Limitless Minds) — Peak Performance, Deep Humility, Power of Mindset

DJ Eidson is the President and Co-founder of Limitless Minds, where he spearheads efforts to make elite mindset coaching accessible to everyone. Through their digital platform and programs, Limitless Minds has empowered hundreds of individuals and teams across organizations like Microsoft, Johnson & Johnson, Chick-fil-A, Bristol Myers Squibb, Goldman Sachs, Harvard Business School, and many others to enhance their performance and gain a competitive edge—just as Super Bowl-winning quarterback Russell Wilson, one of DJ’s co-founders, has done throughout his career.

As a sought-after speaker and co-host of The Room Tilters podcast, DJ shares practical strategies for navigating change, overcoming adversity, and thriving under pressure — and as you’ll hear echoed throughout our conversation today, DJ embodies a commitment to excellence, pragmatic stoicism, and an inspirational presence that inspires and empowers others to realize their fullest potential.

We cover the parallels between sports and business, the power of mindset, neutral thinking, what it means to be resilient, impacting a billion people, kindness as a business strategy, leading by example, love of Cleveland, and a whole lot more…

I find there’s a certain magic at the intersection of peak performance and deep humility, and I felt that’s exactly where DJ — and this whole conversation — resides. I had a lot of fun listening to DJ’s stories, wisdom, and reflections on entrepreneurship, and I hope you all do as well.

00:00:00 - From Pharmaceuticals to Entrepreneurship  
00:09:35 - The Power of Mindset  
00:12:01 - Early Influences and Entrepreneurial Spirit  
00:18:39 - Building Limitless Minds  
00:22:33 - Evolving Vision and Services  
00:24:18 - Lessons from Sports to Business  
00:29:10 - Differentiation in a Crowded Market  
00:31:31 - Measuring Resiliency  
00:32:45 - The Evolution of Limitless Minds  
00:37:47 - Understanding Client Impact  
00:42:23 - Aiming for Global Impact  
00:44:49 - The Importance of Intentional Mindset  
00:50:15 - Hidden Gem

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LINKS:
https://limitlessminds.com/
https://www.linkedin.com/in/dj-eidson-limitlessminds/

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Creators and Guests

Host

Jeffrey Stern

What is Lay of The Land?

Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.

DJ Eidson [00:00:00]:
I would love to see more leaders and business professionals lean into their values and their faith. One of those things that I'm starting to see less of in business is kindness. It's a real simple thing. Just be kind. Don't say mean things. Kindness goes a long way in business and getting your people motivated. Kindness goes a long way in your community, in your relationships with your spouse, with your kids. That's being diminished, so I would love to see more of that.

DJ Eidson [00:00:27]:
I think there's an opportunity because when you do show your values, you show kindness to folks, it stands out.

Jeffrey Stern [00:00:34]:
Welcome to the lay of the land podcast where we are exploring what people are building in Cleveland and throughout Northeast Ohio. I am your host, Jeffrey Stern. And today, I had the real pleasure of speaking with DJ Eidson, president and cofounder of Limitless Minds, where he spearheads efforts to make elite mindset coaching accessible to everyone. Through their digital platforms and programs, Limitless Minds has empowered hundreds of individuals and teams across organizations like Microsoft, Johnson and Johnson, Chick fil A, Bristol Myers Squibb, Goldman Sachs, Harvard Business School, and many others to enhance their performance and gain a competitive edge. Just as Super Bowl winning quarterback Russell Wilson, who is one of DJ's cofounders, has done throughout his career. As a sought after speaker and cohost of the Room Tilters podcast, DJ shares practical strategies for navigating change, overcoming adversity, and thriving under pressure. And as you'll hear echoed back in our conversation today, DJ has a certain commitment to excellence, pragmatic stoicism, and inspirational presence that works to inspire and help others realize their fullest potential. We cover the parallels between sports and business, the power of mindset, neutral thinking, what it means to be resilient, impacting a billion people, kindness as a business strategy, leading by example, love of Cleveland, and a whole lot more.

Jeffrey Stern [00:02:00]:
I find there is a certain magic at the intersection of peak performance and deep humility, and I felt that is where DJ and this conversation as a whole resides. I had a lot of fun listening to DJ's stories, wisdom, and reflections on entrepreneurship, and I hope you all do as well. Lay of the Land is brought to you and is proudly sponsored by Roundstone Insurance. Headquartered in Rocky River, Ohio, Roundstone shares Lay of the Land's same passion for bold ideas and lasting impact from our communities, entrepreneurs, innovators and leaders. Since 02/2005, Since 02/2005, Roundstone has pioneered a self funded captive health insurance model that delivers robust savings for small and medium sized businesses. They are part of the solution to rising health care costs, helping employers offer affordable high quality care while driving job creation and economic growth throughout Northeast Ohio. Like many of the voices featured on Lay of the Land, including Roundstone's founder and CEO, Mike Schroeder, Roundstone believes entrepreneurship, innovation, and community to be the cornerstones of progress. To learn more about how Roundstone is transforming employee health benefits by empowering employers to save thousands in per employee per year health care costs, please visit roundstoneinsurance.com.

Jeffrey Stern [00:03:16]:
Roundstone Insurance, built for entrepreneurs, backed by innovation, committed to Cleveland. When you and I first connected, you recounted a lot of your story, which I hope we can cover here today. But there was a particularly formative moment in your journey in this transition from working in the pharmaceutical industry, you know, which we can talk about, to entrepreneurship that I thought would be a great place to start because as much as it has stuck with me since you mentioned it, it obviously was even more impactful for you and feels like a great foundation to build the conversation on here today. Yeah. So I wanna talk about chicken soup for the soul.

DJ Eidson [00:03:58]:
Yes. And and yes. And and Bob Bob Moed, when I was in pharmaceuticals, I had the opportunity to to build and launch teams, and I was constantly trying to figure out how do I build into my team's mindset? Because I understood that their skill set was important, but, like, when it was an adversity, a challenge, a change, that when the pressure was high, how do you get into their mindset so that they can perform and optimize their performance? So I was always thinking about that when I was a young rep, then a young leader. And, at my last stop at Horizon Therapeutics, I had the opportunity to meet a a gentleman by the name of Harry Wilson. And Harry and I would we would share best practices around how do we how are we building into our teams? What podcast are we listening to? What books are we reading? And, and while we were doing that and having some success with our teams, Harry Harry said, you you gotta you gotta meet my brother and, and his mental conditioning coach. And, I said, well, I know your brother. And and and for those that don't know, which I'm sure most people don't, Harry Wilson's brother is, is Russell Wilson, Super Bowl winning quarterback Russell Wilson, who's now with the the Pittsburgh Steelers. So for all my Cleveland Browns fans, I'm sorry sorry about that, but, that's where he's at.

DJ Eidson [00:05:09]:
And, anyways but, and and Russell had had, at that time, a mental conditioning coach, and his name was Trevor Moen. And, and so Trevor and Russell, since Russell was in the NFL combine, were locked at the hip together. Trevor teaching Russell some of these mindset principles and and how he can optimize his performance, not just from a physical perspective, but how do you how do you train your mind in a way that you can really reach peak performance from a mental perspective? And so Harry was like, we gotta go out there and meet Russ and Trev, because I think a lot of the stuff that they're doing in sports, we can bring to business. And so we did that. We flew out to Seattle at the time when Russell was playing for the Seattle Seahawks. And, we met with Trevor, we met with Russ. And Trevor, I found out very quickly what Russ saw in Trevor. Trevor Trevor was, you know, brought up getting a seminar every night from his father, Bob Moed, who was one of the original authors for Chicken Soup for the Soul.

DJ Eidson [00:06:04]:
So he got a seminar every night from his dad at the dinner table and just really lived and breathed these mindset principles, neutral thinking, illusion of choice, pressures of privilege, you know, all the things that we teach now. So Trevor so, not only grew up, but then started to work with teams like University of Alabama, University of Georgia, and then major corporations and peak performers like Russell Wilson. And so, so when we went out there and we met with them, I realized really quickly what they're doing in sports and what we're doing in business, there's a lot of overlap. And we can impact a lot of people if we if we take that curriculum, if we take those concepts and bring them into the business world for the corporate athlete. And so that's what Harry and I did. We, we left that meeting. We build out a business plan. We presented it to Horizon Therapeutics where we were at, and we were working for them at the time.

DJ Eidson [00:06:51]:
We brought Trevor Moat in to, to a national sales meeting, and he blew the doors off. Again, bringing some of those chicken soup for the soul type concepts and these mindset concepts that he teaches into the fold. And when he left the stage, as soon as he left, the executive said, we we want more. We want more for our people. So Harry and I then, you know, we activated that business plan. We started working with that company, Horizon, who was has since sold their business. Five years later, they sold the business for $28,000,000,000. So a lot of those executives are really, really happy with us and the work that we we help do there.

DJ Eidson [00:07:26]:
But it's it's one of those things. It all started with a simple book that I think a lot of people read as kids or maybe their parents read, and now is is is morphed into those concepts have morphed into the company that we have today and and been able to build and successfully build. So mindset is important. There's a lot of great great books and authors and speakers out there. I think what we've done is is we've taken these unique concepts and and, put some language behind it, put a curriculum behind it, and we're we're going out there trying to impact the world.

Jeffrey Stern [00:07:56]:
Chicken soup for the soul.

DJ Eidson [00:07:57]:
I decided for the soul, man.

Jeffrey Stern [00:07:59]:
Once you mentioned it, I was like, man, I gotta learn a lot more

DJ Eidson [00:08:02]:
about it. Remembers that book. Right? It's like, I think and then they had, like, chicken soup for the soul for teachers and for relationships and couples, and there was, there was, there was a chicken soup for the, for the soul for everything. But I think it gets to, and I think the reason why that book was so popular is because it really gets to the fact that people, a lot of times, they know what to do, They just don't necessarily have the mindset and the courage to do it. And that's what we've been able to really simplify through a trademark concept that we have, neutral thinking. It's like it neutral thinking takes out the judgment, it takes out the narrative. It just focuses on truth and facts so that you can get behind the right actions and behaviors that help drive your performance. I'm a father of five.

DJ Eidson [00:08:45]:
I've been married now twenty years. I've lead teams. I've built businesses. But I have to start with the truth first before I give any kind of make a decision or give any kind of advice. Because if I don't do that, my my advice and the decisions that I make will be misguided. And so neutral thinking is is very foundational in terms of the way I lead, and and some of the best teams in the world utilize these concepts. We just I just flew back yesterday from Charlotte working with Lowe's. We were at their corporate office, and it's Lowe's University.

DJ Eidson [00:09:15]:
They gave us the red little penny jacket too, which is really cool. Yeah. Yeah. My name on it, DJ. But, and simultaneously, we're working with one of the the biggest and best pharmaceutical companies in the world at a different location, teaching them these concepts. It's just they're powerful. They help you as a professional. They help you in your personal life and how you show up in your in your in your community.

DJ Eidson [00:09:34]:
And so I'm I'm really excited to share some of those things with you today.

Jeffrey Stern [00:09:38]:
Yeah. Yeah. Well, mindset will will obviously permeate our our whole conversation here. That's right. And so I applied to yourself this concept of mindset. I would be remiss, I think, to not ask about where your own entrepreneurial mindset came from and how you cultivated it. Yeah. You know, knowing you ultimately made this kind of pivotal leap to it.

Jeffrey Stern [00:10:00]:
Yeah. So tell us a bit about, you know, yourself, your early influences, your upbringing.

DJ Eidson [00:10:07]:
Yeah.

Jeffrey Stern [00:10:07]:
I know we we spent a lot of time talking about that when we when we first connected.

DJ Eidson [00:10:10]:
Yeah. It's interesting because being an entrepreneur is not easy. It's it's really scary. I mentioned five kids and and my wife, and regardless of who I was partnering with, whether it was Harry, Russell, Trevor, leaving a salary, corporate America, bonus, stock options, all those things on the table was was really scary. And so I'd be remissed if I didn't say that. But you mentioned as a, as a kid early on, I had this itch, like, when I was really, really young. My youngest right now is six, and I couldn't have been much more than six or seven years old when I was, going door to door, just knocking on my neighbor's door for money. Now I I didn't I didn't have any I didn't have any product.

DJ Eidson [00:10:52]:
I literally went and asked each neighbor for money because I think my mom at the time was trying to get me out of the house. And she goes, why don't you go go go get a job? Go make some money, whatever it was. And she didn't think I would seriously. So I went around, and I come back with this, like, pockets full of money. And my mom goes, where did you where did you get all this cash? And I said, well, you told me to go out and get a job, so I went and asked. And she goes, you can't you can't do that. Like, you you have to give them something in return. You can't just take people's money.

DJ Eidson [00:11:20]:
And so I, I started I started drawing pictures, and I went back to each of the houses and gave them a picture. And that that was kind of my first foray at, what it looks like to make money and and and how it

Jeffrey Stern [00:11:31]:
looks best rendition of the childhood lemonade stand I've ever heard. That, I just I

DJ Eidson [00:11:37]:
appreciate it. It was yeah. But it was it was, but but I I think the feeling when you when you provide something for someone or you ask something, from someone and you get it, that's a that's a fulfilling, experience. And so I, I took that, and when I got by the time I got to middle school, I still had this this itch. And, what I would do on Halloween is, just like everybody, I'd go around, get as much candy as I could. I'd fill up pillowcases full of candy, and then I would take those pillowcases, and I would stick them in my closet. And then I would wait about two or three weeks. And when everybody had run through all their candy, I'd pull those pillowcases out, and then I would go to school.

DJ Eidson [00:12:18]:
I went to middle school, and I would sell the candy. And because, you know, people would build up a pretty good habit of competing candy for three weeks. And so they would buy the candy, and then I a couple of my buddies were like, hey. I wanna make some money too. So I would give them at the beginning of the day some candy. They would they would go get money, then bring me back a certain amount of money, and I'd give them some. And and then when I ran out of candy, then my mom I would take the money that I had. My mom would go to Sam's, wholesale, and I would get Jolly Ranchers.

DJ Eidson [00:12:44]:
And that was one that was the main thing I would sell. And and she'd buy a bunch of those, and I would sell them for $5.10 cents a piece, whatever it was. And then I would have other people selling them. And so that that was kind of my first business, you know, with with Absolutely. Within within voids.

Jeffrey Stern [00:12:59]:
Supply, demand. That's that's real.

DJ Eidson [00:13:02]:
But I learned I mean, I learned I guess you're right. I learned about margins, and I I had great margins because I was getting free candy initially. Some some people didn't bring all the money back. So I had to learn about employee management and how you navigate and and build trust with your teams and all these things. I didn't know all that at the time, but I I I realized through my experiences in building teams and businesses that all that stuff was applicable. And so I I was I was an entrepreneur for several years as a kid, but then then I started to use my very logical brain and obviously went to college and got had got internships and started in corporate America. And I would utilize those those entrepreneurial skills, but it wasn't my business. And, and then as I navigated through that, one of the things I didn't mention is, around the same time I met Harry Wilson at at Horizon, I also started taking some of the stock options and things that I had, and I I I bought a I bought a small apartment complex, which was, again, was terrifying.

DJ Eidson [00:13:57]:
It was 12 units right right here in it was in Lorain, Ohio. And I bought it. I didn't know what I was doing. But after I bought it a month later, I'm sitting at a Bob Evans with one of my sales reps, you know, and working for Horizon, and my phone keeps dinging. It dings. I kind of ignore it, feel it buzzing again, ignore it. Yep. Finally, after, like, the third buzz, I pick it up, and I see in my bank account $600 that just went in, and then another $5.50, and then another $6.50.

DJ Eidson [00:14:28]:
And I'm like, oh my gosh. I just made whatever, $13.15, $1,800, whatever. And I'm sitting here at a Bob Evans. And I realized that that was those were the transactions that were coming through from the Lorraine property, and I could make money while I was making money. And so I was like, now I start feeling like the kid with the candy bag. I was like, this is awesome. And so as as I was as I was doing some of the real estate stuff, that's what really started giving me some of the courage too to say, oh, you know what? Like, they're a really good idea with Trevor and and Russ and Harry. How do how do we really build that out and take the leap? Because if you can scale and and build a business, you can service people.

DJ Eidson [00:15:06]:
I was providing great housing at the time and still do in my at my Lorraine property. We fixed it up, made them nice, and and give people a really nice place to live. And then also, you can provide great services and impact people in the case of limitless minds. So that's that's kinda where it started and and obviously now where it's where it is, to up to this point. But, I've always had that itch, man. Always had that itch.

Jeffrey Stern [00:15:30]:
So to kinda ground the the founding of of Limitless Minds, obviously, you had formed these meaningful relationships with Harry and Russell and Trevor, and you recognized, I think maybe what is now like a passion for, for mindset and all, all aspects of it. When did you begin to understand how and why you wanted to build a business around mindset? Like, what what was kind of the the impetus for for that, and and did you have a vision for a company ultimately, or, like, how did you begin to explore the application of of mindset and the opportunity there?

DJ Eidson [00:16:02]:
Yeah. It was interesting because when I when I started out, I mentioned I was a sales rep. I sold sold drugs. I I sold pharmaceuticals. It's I was like, my mom was so proud. I'm a legal drug dealer. But, I I sold pharmaceuticals, and and then Claritin and Nasonex is when I first started selling allergy medications. And, and as I became more successful at that, I I started to get into positions where I I could lead and train and develop people.

DJ Eidson [00:16:26]:
So there were two roles that I took in pharma where I started to learn how to develop people, and that's where it was like, this is awesome because I'm I'm helping people believe in themselves, reach goals. I sit down with my reps when I first hire them, and I say, what are your goals? And they would say, well, I wanna get this many prescriptions and this and I'm like, no, no, no, no. What are your goals? You're 20 you're 24 years old. I I know you got a fiance. You wanna get married. Do you want a house? Do you want kids? Tell me really your big goals short and long term. And then once I'd learned their goals, then that's what I'd get behind every single time in terms of, like, let's everything that we're doing is helping you become a better father someday or wife or And you're also showing up really awesome to work because those same skill sets are gonna help influence and and find the right medication for the right patient. And so as I started to get a taste of that, I'm like, I don't necessarily love the whole individual contributor piece because it was great.

DJ Eidson [00:17:26]:
You'd win. But it was just it was it was really you were really focused on you. But when I had this force multiplier of being able to impact people, that's where I got really excited. So I I say that because it was the same thing with Limitless Minds. I mean, we we brought Trevor into Horizon, and and Horizon was loved it. And it could have stopped right there in terms of we could have just used it for Horizon and build out a program there and probably got raises and promotions as a result of it. But but it what we saw was something bigger. Like, we can impact millions of people and and, you know, through this program, but we can't do it if we we just keep it at horizon.

DJ Eidson [00:18:02]:
So it was almost like, how do you duplicate? How do you scale? How do you become a force multiplier? And so that that has what not only just the entrepreneurial spirit of it and just being able to build something, but the people impact, the end result, is really what drives me.

Jeffrey Stern [00:18:16]:
What is Limitless Minds, and how has it evolved over time?

DJ Eidson [00:18:20]:
Yeah. So, Limitless Minds is a peak performance company. We help optimize your performance through mindset, and we do that with our training. We have services as part of our business where we'll do keynotes and workshops and pull through training. And then we also have a product, which is, an app, a web based app where you can have content, coaches, community. We have an AI coach that's a part of that. So whether we show up live or whether we impact you virtually, we wanna be able to go along a journey. So like I just said mentioned, we're at we're with Lowe's, working with them.

DJ Eidson [00:18:51]:
We do a live event, but then how do we put together a program that we can no matter if the, sales are up, sales are down, there's a layoff, there's a cut, there's an expansion, a new competitor, how do we go along those ups and downs with Lowe's so that they have the right mindset to to reach peak performance and reach their goals? So that's, that's essentially what we do at Limitless.

Jeffrey Stern [00:19:12]:
How's, the company and vision evolved over, over time?

DJ Eidson [00:19:15]:
So it started out as we, it was really services based only. We were doing keynotes and workshops. We were doing, ironically, and this was six years, almost seven years ago, we were doing customized podcast for for companies, which is pretty cool. And so that was really our only digital component. And what what it's evolved to is, like, we've really scaled not only the I've been working with, a number of the top companies in the world, names you would recognize. I named a couple of them, but Johnson and Johnson, Amazon, Pfizer, right here in town, US Bank, Sherwin Williams, we've worked with, Hyland Software. And so there's there's a lot of companies that we've worked with, so we've definitely scaled in in that capacity. And and the vision is to we're going to have to continue to evolve our product in a way where you don't reach and our goal is to reach a billion people through mindset and, and help develop a billion people.

DJ Eidson [00:20:09]:
That's with a B. You can't do that through keynotes only. And so the technology aspect is what we've really been leaning into to say, how do we give people access to a coach like Russell Wilson has or Tom Brady, and so that we can really impact the corporate athlete? And then even evolve beyond that, we'd love to get and and, and impact kids and and the student athlete and coaches. And and there's there's a lot of application in what we teach for the youth too as well. And we're not there yet. We've tested out a couple things, and we know that there's an appetite for it and there's a market for it. But, yeah, that's that's kinda that's how we're evolving.

Jeffrey Stern [00:20:43]:
So I wanna dive a little deeper into a few areas, but to start, you had mentioned this kind of observation at the beginning of of the, overlap in lessons learned from top tier athletes and athletic programs Yeah. In their application to the corporate world. And I I'm actually I always find myself really interested in the parallels between founders and athletes because they share, I think, like, a similarly single mindedness and level of, passion for what they're doing to a degree that is almost off putting to other people sometimes. And it's, you know, but it's they're compelled. It's within them. They have to do it. They don't have a choice. Right.

Jeffrey Stern [00:21:26]:
What what did you observe as the set of things that the corporate world could benefit from or were even at least applicable from the the athletic world?

DJ Eidson [00:21:36]:
Yeah. I I think what I learned really quick watching top performers, whether they're in sports or in business, is that you mentioned one of the things, the level of focus and intentionality is incredible with elite athletes, and I think the same too, if somebody was willing to take that risk and go out on their own and build a business. Taking the risk, the belief in themselves is super important. Any team, whether I was in corporate America or building this business or in sports, and when I, I played college basketball for a couple years, played high school basketball, you had to believe, like, at the foundation that you could get it done. That belief had to be. And, you know, and I was, I didn't grow until, like, my junior year. I grew seven inches between my sophomore and junior years. I was always the little guy just, like, believing I was big and I could do things that I couldn't do.

DJ Eidson [00:22:27]:
Like, probably had no business doing, But that that level of belief is is really important. And the other thing is too, top performers, regardless, again, whether in sports or business, there there's the sense of they know adversity's coming, but they also have a game plan for it. Where I think a lot of the middle or even bottom tier, they act surprised every time that an adversity or a challenge or a change hits. And so the quicker you accept that, it's like, you know, if I asked you right now, okay, what's what's the weather outside like? What would you say?

Jeffrey Stern [00:23:01]:
Cold and sunny.

DJ Eidson [00:23:02]:
Cold and cold and sunny. Well, it's actually I think it's, what, probably it's 18 degrees right now.

Jeffrey Stern [00:23:09]:
Pretty cold.

DJ Eidson [00:23:10]:
It's 18 degrees. That's that's the fact. Now we've labeled it cold, and and in the cases, it is it is it's it's sunny. Like, that's a that's a fact. But I think a lot of times, we put a lot of feeling around things that are just factual. And I see peep I see we all do it. It's just like, do we have

Jeffrey Stern [00:23:26]:
the intention? 18 isn't cold.

DJ Eidson [00:23:29]:
Right. It it's not cold. If I have three or four layers on and a hat, I'm hot. I'm actually hot when I go outside. And so but the the truth is, if we look at it neutrally, it's 18 degrees. The barometric pressure is seven, whatever it is. And so that's what we have to condition ourselves to do on a regular basis. So in business, it's like, oh my gosh, man.

DJ Eidson [00:23:50]:
This this economy is terrible right now. What is it? What is it? So okay. So interest rates are seven 8%. Okay. So maybe we don't borrow as much. Maybe we invest more. So it that that actual number, the fact, helps us to dictate our behavior, which helps us get to our results. We all do a good job of this at times, but being intentional about it is where you start to get to that next level.

DJ Eidson [00:24:13]:
So what we've seen is if you got a whole organization, tens of thousands of people, say at Johnson and Johnson, that are all rolling the same direction in this area of mindset, that's how you move the middle. Because, Jeffrey, you're gonna you're gonna read the books. You're gonna listen to the podcast. You're gonna do the extra work. That's what top performers do. The middle is the one are the ones that kinda need the extra, this is how we connect the dots. And then when we also give a top performer words and language on how to do more of what they've already been doing, it it takes them to the next level. And so that's, that's what that's what I see in sports and business and how how it overlaps.

Jeffrey Stern [00:24:50]:
When you look kinda holistically at at the space that you're operating in

DJ Eidson [00:24:54]:
Mhmm.

Jeffrey Stern [00:24:55]:
And this is anecdotal. I don't I don't have numbers behind this, but I I it to me, it feels there is an inundation almost of coaches and folks with advice to give. And

DJ Eidson [00:25:06]:
So true.

Jeffrey Stern [00:25:07]:
You have been able, I think, to cut through the noise of it with real signal. And I'm curious how you think about differentiation outcomes. What has allowed for you and Limitless Minds to grow into the, you know, formidable organization that it is with credibility in this, like, world where, you know, everyone is is vying to give you advice?

DJ Eidson [00:25:29]:
Yeah. I I would say you get in the door, and this initially how we did with Sizzle, something to capture somebody's attention. And and so you can do that a lot of different ways. We were we're we're able to say, hey. This is what's been used with elite athletes. Here's a couple of them, elite teams. Here's a handful of them. That's how initially you you get that sizzle.

DJ Eidson [00:25:50]:
But that you gotta have more than sizzle. You gotta have some substance. So that's my second s, is substance. What is the actual content, and then what are you measuring? We measure resilience. We measure energy management, awareness, clarity, thinking. And so you measure those different areas, and that that's what gives you the substance is what you teach in the content and then the the the deliverables, the results. And can we move those different areas? And then the last thing is scalability. How do you how do you scale and impact people in a way where you can meet them where they are? So some people wanna be met through a podcast.

DJ Eidson [00:26:24]:
That's why we do a lot of these, and we have our own podcast. Some people wanna be met through a live inner in engagement, and they want a workshop. They wanna actually do the work and go through it. Some people wanna meet virtually, and we do virtual workshops. Some people just wanna talk to a phone or a web based app. We can do that too and have we have an AI coach there. And so that's that's the scalability part. And so I always try to think of things through those three s's when we we're building any kind of business.

DJ Eidson [00:26:48]:
Can you grab somebody's attention with the sizzle? Can you, most importantly, give them some substance? And then can you scale it?

Jeffrey Stern [00:26:54]:
How do you measure resiliency?

DJ Eidson [00:26:57]:
So we actually so in the app, you can actually measure resiliency based on not only the exercises that you do, self assessments, so that all can be measured through the app.

Jeffrey Stern [00:27:07]:
Right. But but how do you think about what it means to measure resiliency?

DJ Eidson [00:27:11]:
Yeah. How quickly somebody can bounce back, how quickly they can frame like, so another thing is is, like, even think that the actual thinking of when I do send and give out information, do you automatically go negative, or do you can you process it as neutral? Because that's gonna that's going to be, a gauge on how quickly you can bounce back and and actually focus on what you need to do. So there's there's different exercises and there's different assessment tools, again, within the app that you'll be able to measure that, again, along with energy management, awareness, clarity, and thinking overall. So I'd love I'd love I'd love for you I'd love for the listeners here to to jump on a limitlessminds.com and and and and try NewMe out and try the the actual app out because you'll see there's a an abundance of great information and measurement tools in there.

Jeffrey Stern [00:28:01]:
Yeah. Well, I I wanna ask about the app actually because I remember, again, when when we first connected in the evolution of limitless minds, there was this moment where you came to a decision that it made sense to offer a product in addition to the the workshops and the live sessions that you're doing. What what did what was that decision like? Like, how how did you approach that and and how do you think about more holistically the role of technology in in this kind of of work?

DJ Eidson [00:28:29]:
Yeah. I mean, it was it was interesting because when we started the company, and I I didn't mention, we unfortunately, we started the company with Trevor. And, unfortunately, three years ago, we lost Trevor to a battle with cancer. And, but I was the last person that talked to Trevor. I was sitting at his bedside when he passed, and I and one of the last things I said when he was able to hear, was that we were gonna carry on the legacy of not only what he taught, but limitless minds and and really continue to impact people. When we first started with Trev, he was, I mean, Trev could barely get log on to his own computer. So this was definitely, we didn't start with saying, Hey, we're going to be we're going to be this technology company. But as as we started to listen to our customers and go deeper with them, we realized that if you do wanna impact the amount of people that we want to, that technology was gonna be a huge focus.

DJ Eidson [00:29:21]:
And so that that was that's kinda how we, you know, we morphed into it. And and as it stands today, that's something that, you know, as AI, that's one of the the critical roles that we we hired a year ago, was, like, just ahead of AI. How can we start to take the coaches that we have, we have 22 coaches, and start to take those concepts and and build an AI coach out so that somebody can have access to, that coach when and where they want and need them. So that that's part of the evolution. And then just also having a repository of information from the best and brightest coaches that people can access at any time. And then skill development, like I said, like, you know, the exercises on the app, the the, the ability to be able to measure and remeasure so you can constantly see where you're at in these areas. Those are all things that as we evolve, that we we feel are important. We're seeing that, you know, the market is saying that these are things that, we important.

DJ Eidson [00:30:08]:
We're seeing that, you know, the market is saying that these are things that, we should lean into, and so we'll continue to do that. But I I don't think there'll there'll never be a fixed mindset around this business that we're building. When COVID hit, we went from doing 99% of things live to 99% of things virtual. It was just overnight that we had to pivot and do that. And if we would have been stuck in them and then like, what? This is just this COVID thing is gonna pass, and we'll see people in a in a month or two weeks, we would have been we've been out of business. When the when the when our cofounder passed, not only was a friend, but he's a huge part of the business. But if we wanna scale the amount of coaches that we had and we just would've said, nope. You're gonna get Trevor Mo at every time.

DJ Eidson [00:30:50]:
Not only would we been doing a disservice in terms of our clients by not giving them a diversity of talent and coaches, but we'd be out of business because we'd had one coach. So we're constantly looking at ways to evolve and continue to serve our clients.

Jeffrey Stern [00:31:03]:
Well, Seth, I think that's a a beautiful way to honor, you know, Trevor's legacy.

DJ Eidson [00:31:08]:
Thank you.

Jeffrey Stern [00:31:09]:
You know, continuing

DJ Eidson [00:31:09]:
the work. He means so much to me, man. I I, when I was at the event this week, I brought a couple books and wrote some notes in the books to some of the people that were there. When I was writing and and thinking about delivering the book, you know, I was just like, oh, I'll give this book to him tomorrow. But when I handed him the book, it all kinda hit me. It's like, man, I was with Trevor when he wrote this. I know what it meant to him. He's still he's still impacting people, and I know what this book is gonna do for them.

DJ Eidson [00:31:37]:
And it was kinda weird, the, you know, emotions that hit me at that time, but this is this is real. The concepts that he teach, the impact that he he's made, and and the impact that we're making, it's, it's very rewarding, but it's also, at times, pretty emotional too because it's, it's it's deeper than just some kind of basic skill training. I think our clients and our customers and the people that we serve, they they see that.

Jeffrey Stern [00:31:59]:
Yeah. How how do you think about that impact and what success ultimately looks like when someone works with limitless minds?

DJ Eidson [00:32:10]:
Yeah. So the thing is is that you start out and you gotta get a a deep understanding of their business. And you can start with that through a Zoom call, but you really have to get out there and meet them face to face to start to understand where they're at and their needs, and and really how you can take the components of what we have to develop a program to grow their people. So that's that's first off. Then you get into understanding what their goals are. And so it was very clear when we work with clients, here's what we wanna do from the retention standpoint. Here's what we wanna do from a revenue standpoint. Whatever the KPIs are and their goals are, those are things that we need to understand because that as we move those different areas of resiliency, energy management, clarity, thinking, We wanna make sure that they're we're moving those people in the areas of their KPIs and that they're reaching their goals.

DJ Eidson [00:33:06]:
And so the understanding around those goals, getting behind it, being able to rattle off, okay. You're trying to get to a hundred million. Okay. You're, you know, you're at you're at 90 right now. What do we have to do to to fill that gap? And everything we talk about will align. Here's how that mindset principle is gonna help you get that extra 10,000,000, and here's what it's gonna mean to you as a professional. Here's what it's gonna mean to you when you show up, you know, at home. Because some of the stuff does spill over into personal, obviously, because, I mean, people are trying to juggle both.

DJ Eidson [00:33:35]:
And so understanding their their goals and aligning what we teach behind them. And so when you look up at the end of the year or the end of five years like we did at Horizon, I think what we can say there is they exited their business. There's a lot of Right. A lot of people that are happy, a lot of millionaires over there, and, we had a small part helping them navigate through that. So, To the degree you can speak to some

Jeffrey Stern [00:33:57]:
of them, are there particular stories, people you've worked with that you find yourself thinking about the impact of the work that you've done and how it's affected the business or people's lives?

DJ Eidson [00:34:11]:
Yeah. I I think a lot about one of our first meetings was at big meetings was at Johnson and Johnson in 02/2018, and there were 235 VP level, director level leaders there. And at the time, it was an unbelievable deal for us because, a, it was Johnson and Johnson, b, it was the biggest deal that we had done to up to that point, And we knew that we were gonna be able to put Trevor in front of everybody. We had workshops after, and we were gonna be able to make a true impact on this group for that. I think it was a day and a half of workshops and keynotes. And we were able to showcase a couple other speakers that day too. We had to bring some other folks in just because Trevor didn't have the bandwidth at that time. But when I look back, I bring that that event up because what's happened now is those 235 people are now either leaders at j and j or you even they've gone off to other companies.

DJ Eidson [00:35:07]:
And and now we're being asked to come back and and service them. And and and they're telling us the stories of how we impacted them. Rob Tremmel, a really good friend of mine, worked at J and J, is now with a different pharma company. But, I mean, I I I know and and been able to see his two kids grow up over these years, his wife, Megan, all the different things that I've watched him go through and how neutral thinking, getting to neutral the book, it takes what it takes. The other book that, Trevor wrote has had a significant impact on him, his promotions, his leaderships, his family. And so he was in that he was in that that room, and there were other people that were in that room early on at J and J that we were able to impact that I get to hear those stories on a regular basis. So so for me, that's that that shows the impact that we've been able to make, and, it's really a gift that continues to just grow.

Jeffrey Stern [00:36:02]:
So not not for lack of ambition. When you think about the billion people that you're hoping to, impact here and the and the delta between where you are and aspirationally, you know, where where you'd like to be at that scale, What what does that path look like? How do you how do you get there?

DJ Eidson [00:36:17]:
It's a it's a great question because the with it's almost like and I I say I say this all the time, but I talk to Harry or one of our other executives. His name is, David Gorsuch. The impact that we have, we somebody may be in a room, like I said, you know, you know, in 02/2018 or room in 02/2025, and something they heard, something they read, something a concept that they learned how to activate, they may either go out and do it themselves or may teach it to somebody else that goes out and does it. And that impact may impact 10,000,000 people, hundred million people. Maybe it impacts a billion people. Maybe that person that they taught the concept to goes on and becomes, the president of The United States, whatever it is, and utilizes neutral thinking. And so I don't know, Jeffrey, quite how to quantify it at this point. That's a problem because, you know, we're we're trying we're saying we wanna impact a billion people, but I am trying to figure out what what that the true impact.

DJ Eidson [00:37:16]:
I can tell you how many people we impacted in a year or three years or whatever by how many people went through our keynotes. But that's not the true number, especially when you you you hear how my son's using this or he used it with his basketball team or whatever it is. And so that's that's been the hard thing, but I don't think that that should be what stops us from trying to get to a billion. I'd rather find out about it ten years from now and and somebody is up on a, on a huge stage, and they say, you know what? I applied neutral thinking. Here's what this is how it impacted my life, and this is how I've been impacting yours. You know? And the reason why, you know, I've been able to do that effectively, that will ultimately tell the true story of of of how many people we impacted. So more to come. I hope I I hope the next time we talk, I have a a clearer answer, but that's where I'm at.

Jeffrey Stern [00:38:05]:
Folks, burn. That's great. What what what do you wish more people understood about mindset?

DJ Eidson [00:38:12]:
That it's ongoing. It never stops. The growth the growth never stops. And that you have to be really, really intentional about your mind and what you let in. And I think that if we're not intentional about it, I mean, you go into a restaurant, a coffee shop, everybody is glued to their phone, they're consuming information, what are you letting in, garbage in, garbage out, and, and how do you, how do you filter and become somebody that is is allowing, not or not allowing, negativity to drive your decisions. You have to be intentional about it. How do you start your day out? What are you consuming? What are you not consuming? And the last thing I'll say is, and this again tied to mindset, is who are you putting yourself around? And just do a quick litmus test. If somebody's more negative than they are positive, I would stop talking to them as much as you do.

DJ Eidson [00:39:04]:
There might be some people you just can't. It just is what it is. They're family. They're really close friends, neighbors, but limit the amount of exposure that you give to them because it does impact you. They do a lot of studies around negative thoughts. I think there's 6,200 thoughts that you have a day and you know, 90% of them are negative. Back in the day, that's how you survive. Right? They're saber tooth tiger, you know.

DJ Eidson [00:39:27]:
You gotta make sure that you're always on you know, aware that somebody's trying to get you. But but that's that's our animal brain. But but right now, here where we're at today, you have these negative thoughts, but most of the things don't even come true. You just you've overworked yourself and created a certain level of anxiety that is unnecessary and is counterproductive for helping you to achieve your goals. So if I was to tell anybody around mindset, just be intentional about it and make sure that you you know that people are constantly trying to get into your mind through marketing and sales and all the different ways they're trying to drive you and influence you. If you're not intentional, they are. And so just know that.

Jeffrey Stern [00:40:08]:
I mean, that that was that was made crystal clear to me when I heard about how Netflix is competing, not with HBO, but with sleep. Wow. Wow. It sound like man, that that's intentional. Right?

DJ Eidson [00:40:20]:
They're they're being intentional. That's what they're talking about in there. And now they're trying to figure out how to unravel it, some of them, because they realized, well, I didn't know it would go that negative. There's some of my Twitter x or whatever. The things that come up on my feed, I'm like, how did that get on how how would they think that I would be okay with seeing or hearing that? There there are things that are on my feed that are just outright racist. Why would that hit my feed? And then how many other and then you know what I immediately do, Jeffrey? I look at how many people saw that, and it's 9,000,000, 20 five million, 60 million. I'm like, dang. Shut that now.

DJ Eidson [00:40:57]:
You know what I mean? Like, I don't I I can't I can't have because it's not worth my mind space. And so how do I why minimize that? And we're we're trying to when I say shut it down, we're all trying to juggle because, guess what, we have to be in these spaces too for work. So how do you balance? I didn't watch the news for a week, and then three days into the wildfires, people are like, yo. Have you heard about what's going on in LA? I'm like, no. And they're like, what? And then I'm like, oh, gosh. I need to know that because I got loved ones. We have clients, investors. We have all these folks out there.

DJ Eidson [00:41:29]:
I wanna be able to pray for them. I wanna be able to reach out to them. So how do I watch enough news to be informed, but not too much to where I go negative? So it's it's intentionality piece is it's it's very real.

Jeffrey Stern [00:41:41]:
I mean, that's that's the problem of our era right there, I think.

DJ Eidson [00:41:45]:
It's crazy. I just started a book that Trevor used to talk about all the time. He'd reference it with his father, the power of, positive thinking by Norman Vincent Peale. And he used to always reference it, like, different ways. Even though he was the neutral thinking guru, he would talk about this. And I think it's because his dad was big on positive thinking and Norman Vincent Peale. But what I what I've been fascinated about it and I think it was written in, I don't know, man, like forties or fifties. You have to fact check me on that.

DJ Eidson [00:42:14]:
But it was a long time ago. But, man, his ability to be just proactive about how he was training his mind and and and really clear on what to do. He was talking about salespeople and getting subscribers. And and I'm just like, dude, this is all applicable to what we're talking about now. Like, it's it's crazy. But but it's if you don't have a plan for it, yeah, like you said, Netflix will. Instagram will. They they all got they they got a plan for you, and then they'll switch their plan too.

DJ Eidson [00:42:44]:
I saw one of the executives talking about how whatever they were doing before, they're not doing now and this, like and they with no real explanation of facts of why they're changed. It's just like, yeah. We're gonna we're gonna switch it up. And, so you gotta be prepared for that and and have a plan for it.

Jeffrey Stern [00:43:00]:
If if you had a, you know, magic wand and, you can change one thing about global business culture, what do you think is, like, the the thing that is holding the most amount of people back that that you would wanna change?

DJ Eidson [00:43:20]:
I would say that people are leaning more into their own judgment and and what they think they should do, and they're leaning less, in in a way from their values, their their their their core beliefs, their faith. And that is causing a lot of confusion in, you know, people's compass in in terms of how they lead. And, again, it can be really confusing if you don't know the truth. What I I would love to see is more leaders and business professionals lean into their values and their faith. And one of those things that I'm starting to see less of in business is and just around is kindness. It's a real simple it's a real simple thing. Just be kind. Don't, don't say mean things.

DJ Eidson [00:44:12]:
And kindness goes a long way in business and getting your people motivated. Kindness goes a long way in, in your community, in your relationships, with your spouse, with your kids. And so that's being diminished. So I would love to see more of that. So that's just an example of kind of values wise. But, yeah, I mean, and and again, but I think there's an opportunity because when you do show your values, you show kindness to folks, like, it stands out. And I think people remember it. And and I haven't been in business that long.

DJ Eidson [00:44:42]:
I'm 47 years old. Actually, I might be am I 48 now? I think I'm 47. I'm 47. I always forget my I can't

Jeffrey Stern [00:44:50]:
I can't fathom either, so I don't know. So I'm

DJ Eidson [00:44:52]:
40 I'm 47. But but but, but I've seen this ups and downs where certain things fly and they don't. And I I was telling my kids this the other day. I go, one thing you're not gonna get from your dad is that I don't want ever want your, you know, your kids or my grandkids for you to have to explain why dad was acting a certain way, like, why he wasn't kind or didn't treat this person a certain way. And you have to make an excuse for, oh, it was just like that back in the day or that that was during that time. It's like, no. No. No.

DJ Eidson [00:45:21]:
No. No. Kindness is consistent. You don't treat somebody in a way that that, you know, diminishes them. And so that that's that's a driving force for me with five kids is I wanna be somebody that leads by example and that they don't have to go trying to make an excuse for some, you know, twenty years, thirty years down the road.

Jeffrey Stern [00:45:40]:
Yeah. I I like that a lot. When you reflect on the whole of of your entrepreneurial journey, what earned wisdom do you feel you've accumulated along the way? Obviously, there's many things there, but, like, what what sticks out to you as as particularly important applied to yourself and your your own mindset?

DJ Eidson [00:45:56]:
It's a great question because the first thing that comes to mind is that I really don't know much at all. And I and I'm not trying to say that to be like I'm just saying, like, I am humbled on a daily basis that, man, I thought if it was my business, this is what I would do. And it would just be that simple. And so if I could go back to my younger self, I would have so much less judgment on the people that have raised their hand to lead, because that is such a brave and courageous thing to do. And I remember judging leadership for their decisions, not knowing half of what was going on, but acting like I knew it all. And so so, humbly, I got I still have a ton to learn. I think that the thing I do well and that that I think probably stands out is I I at least try to lead really well, and I try to learn from my past experiences. And, but leadership is is is very, very difficult.

DJ Eidson [00:46:51]:
Founding a company with with other people, you you obviously have different opinions and views on different things, and just trying to come up with the right next step collectively as a group, you know, there's there's challenges around that at different times. And so I'm just constantly trying to learn and really humbled by the experience of being an entrepreneur, for sure.

Jeffrey Stern [00:47:09]:
Yeah. Well, it it it rings true of application of intentionality to things you're doing, and it it is certainly a humbling process.

DJ Eidson [00:47:17]:
No question. No question.

Jeffrey Stern [00:47:19]:
Yeah. So we'll we'll, we'll we'll bookend the conversation here, bringing it back to Cleveland.

DJ Eidson [00:47:26]:
Yes. Well,

Jeffrey Stern [00:47:26]:
I'll ask the traditional closing question, but I'm curious just how you thought about Cleveland in in the whole journey and the work you've done with the community. I know I know it's also something important to you, but just what the Cleveland thread looks like.

DJ Eidson [00:47:40]:
Yes. What's interesting is I was born and raised in in Toledo, Ohio, and then we moved to Bowling Green. So I'm a Northwest Ohio kid, moved here in 02/2001. So I guess I've been here, what, twenty four years. What what I've seen is my when I first got here, it was just place because I got a I had a job here. Good job. This is my territory. Where do you want me at? Youngstown, Akron, Cleveland? I'll I'll take it.

DJ Eidson [00:48:03]:
And, what it's evolved to, though, is a true love for the city, a true love for my community, Fairview Park. I live here in Fairview Park. And and, whether it's helping with youth sports, whether it's volunteering in the community, helping at the schools, going and just sitting at lunch with with my kids at at their in their lunchroom, these are things that, like, I have a real passion for right here in Fairview, but also Cleveland as a whole. And what I didn't realize when I was in corporate America is how much and how great the businesses that people were building right here in in my backyard. I was literally focused on doctors and hospitals and didn't realize that you have all these businesses of real estate, like I told you, that it's true passion. And and then the the small businesses that are popping up everywhere, how well downtown is thriving, the tech community. Just there's so much going on in Cleveland. And so now over the last five years, six years, it's been how do you tap into some of those minds and learn from some of the best and brightest? And, right here in in, you know, in your backyard, I love that the cost of living is low.

DJ Eidson [00:49:12]:
I love that I can fly in and out. I I mentioned my business trip. I was I was back home by 05:30 yesterday to be able to have dinner with my my family, but yet was in a corporate boardroom hours before. It's just it's ease they're easy flights and, but you can make so much happen. And have extra resources to actually give, which I think is really incredible. Money for me is a tool to buy time and to give. That's how I look at it. And I don't think there's a better place to do it than right here in Northeast Ohio.

DJ Eidson [00:49:45]:
And so I I've I've had I've got a lot of love for Cleveland. And it it did not it did not start like that when I was in Northwest Ohio. Like, I just Cleveland was just like it was kind of an eye roll because everybody from from Bowling Green State University where I ended up would say, I'm from Cleveland. And I'm like, where at? Vermillion. Manor. But I'm like, no. No. No.

DJ Eidson [00:50:03]:
That's not that's not Cleveland. But I get it now. Now that I'm here, I get it. Yeah. That that is Cleveland. And that's and people got a lot of love for this this geography. So and I share that with them.

Jeffrey Stern [00:50:13]:
Well, it's a it's a perfect seg then to our our closing question, which is for a hidden gem in the area, something that, other folks should know about, but perhaps they don't.

DJ Eidson [00:50:23]:
Gosh. I I got it. Five Points Coffee in West Park. It is the best coffee shop. First of all, they have Connor has built an amazing team there, and, they're friendly. The coffee's amazing. The the inside's awesome. It's a quaint little inside, but they also during the spring, it's a great place to work outside.

DJ Eidson [00:50:44]:
They have an outlet out outdoors. The sun hits at the perfect time, so you're not too hot, too cold. That that is a hidden for for people that work remotely, hidden gem. Just save me the one that first seat, the the round table that's next to the outlet. I just I ask that you save that for me or at least let me get a spot there at the table. But, yeah, West Point, West Park in, 5 Points Coffee.

Jeffrey Stern [00:51:06]:
Perfect. That's awesome. Well, DJ, I just wanna I just wanna thank you. For forgive my triteness, but I appreciate, you know, your mindset.

DJ Eidson [00:51:12]:
Oh, thanks, man.

Jeffrey Stern [00:51:13]:
And, and and really, you know, all, all your reflections and and perspective on on on your journey and and the the business journey.

DJ Eidson [00:51:22]:
Thanks, Jeffrey. You ask great questions, man, and that because they provoke you to think, and I would encourage you to continue to do great podcasts like you're doing. It's good work, and it's highlighting what's going on in Cleveland. I I I wish I would have listened to a podcast like this ten years ago. I might have started the business earlier. And it's, it is. It's amazing that when you network, I I always say that that I've never gotten anywhere just with my own knowledge or whatever. It's always been somebody that has pulled me up, connected me to the right person, and I think this is a great example of how you're doing that at scale.

DJ Eidson [00:51:58]:
So thank you.

Jeffrey Stern [00:51:58]:
Thank you. That that means a lot. If people had anything they wanted to follow-up with you about, where where would you point them?

DJ Eidson [00:52:05]:
Yeah. I would go to just follow us on LinkedIn is a great place to follow us. Limitless Minds, just type that in, you'll see us. And limitlessminds.com, if you hit the Contact Us page, we can get you more information. And so you'll see there's a tab for our product and the technology. There's also a tab for keynotes and workshops and different types of training that we do. So just kind of navigate around that. And if you if you want more information there, you can follow me personally, DJ Eidson, and LinkedIn is probably the best place.

DJ Eidson [00:52:34]:
But Instagram, I'm starting to do a little bit more there. And, so you you'll see us on there. And, well, I don't do much on Twitter, so you can stay away from me there, especially the way that's going now. Yep. Yep. But, no, man. I'd I'd love as people would reach out. And any questions or whatever, I'd love to get connected.

DJ Eidson [00:52:50]:
We can grab a coffee, whatever.

Jeffrey Stern [00:52:51]:
Awesome. Well, thank you, DJ.

DJ Eidson [00:52:53]:
Thanks, man. Great seeing

Jeffrey Stern [00:52:57]:
you. That's all for this week. Thank you for listening. We'd love to hear your thoughts on today's show. So if you have any feedback, please send over an email to [e-mail] or find us on Twitter at pod lay of the land or @sternfa,jefe. If you or someone you know would make a good guest for our show, please reach out as well and let us know. And if you enjoy the podcast, please subscribe and leave a review on iTunes or on your preferred podcast player. Your support goes a long way to help us spread the word and continue to bring the Cleveland Founders and builders we love having on the show.

Jeffrey Stern [00:53:31]:
We'll be back here next week at the same time to map more of the land. The Lay of the Land podcast was developed in collaboration with The Up Company, LLC. At the time of this recording, unless otherwise indicated, we do not own equity or other financial interests in the company which appear on the show. All opinions expressed by podcast participants are solely their own and do not reflect the opinions of any entity which employs us. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Thank you for listening, and we'll talk to you next week.