The STRONG Roofer™ w/ Adam Bensman

One of the hardest roofing sales objections, "I'll Call You If We're Interested." Learn how to overcome this on the spot WITHOUT being pushy... and WITHOUT getting ghosted!

P.S. This video is just a tiny example of what's inside my "all-in-one" sales training, sales strategy and sales system. Specifically the OBJECTION and CLOSING Strategy. Get it here: https://www.theroofstrategist.com/get-roofing-sales-success-formula

Questions About Products or Programs? Call/Text: 303-222-7133

Show Notes

One of the hardest roofing sales objections, "I'll Call You If We're Interested." Learn how to overcome this on the spot WITHOUT being pushy... and WITHOUT getting ghosted!

P.S. This video is just a tiny example of what's inside my "all-in-one" sales training, sales strategy and sales system. Specifically the OBJECTION and CLOSING Strategy. Get it here: https://www.theroofstrategist.com/get-roofing-sales-success-formula

Questions About Products or Programs? Call/Text: 303-222-7133

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What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

The dreadful objection to here.

Hey, we'll call you in a few days if we're
interested or, Hey, we'll call you in a

few days after we've had time to think
about it, or we'll call you in a few days

after whatever it is this whole I'm going
to call you if later really means what

we're going to get to that in a second.

But I want to ask you this.

How often do you get that phone call?

Be honest with you.

How often does someone actually call you?

See, I know what you're thinking.

You say slim to none to never,
unless there's that one in a million,

but we don't want to highlight
that as the, yes, it can happen

because that's hopeful, dreaming.

The truth is that you and I both
know is when you get this objection,

you're going to get ghosted.

You're never going to
hear from them again.

And you're going to get stuck in the
voicemail loop, which means they're

kicking you out of the house politely,
which means you're not going to close

the deal, which also means that you have
absolutely nothing to lose, which is why

the two tips I'm going to be teaching you
in this video can help you convert this.

Absolutely.

Deal losing objection into a
legitimate sales opportunity to

either close on the spot or at the
very least get back in the house.

And I cannot wait to share it with you.

This video is in direct response to the
comments and questions I'm getting here

in these videos, along with the social
media on outreach strategist on Instagram,

or you can follow me personally, Adam
Benjamin on Facebook and LinkedIn and.

All of the videos that I do are in
response to what you need right now,

because my mission, if you're new here,
and by the way, my name's Adam Benjamin,

the roof strategist is to help you and
your team smash your income goal and give

every customer an amazing experience.

And in order to do that, we have to lean
into these uncomfortable situations.

When someone says, we'll call you if we're
interested and the cat got hung and you

don't know what to say, you don't know
what to do, but we also know the reality.

We're probably not going to get.

So I can't wait to share this with you.

Hey, before we get started,
uh, I do have a free offer.

If you haven't yet done it, head
on over to the Ruth strategist.com.

Right now there's a link in the
description to get a free copy

of my pitch, like a pro roofing
sales training, video library.

And once you enter your name and email,
it's can bring you to page bookmark.

That page was we updated every couple of
weeks and you'll see what some folks are

saying, but here's the cool part inside.

If you like this video, there's
an entire section that you're

gonna love on objections.

So you can binge to your heart's content.

And I cover all of the big ones.

Now that's available now at the roof.

strategist.com 106.

Enjoy.

All right now let's get
into the meat and potatoes.

So when someone says, we'll call you
for interest and you don't hear from

them, what does it actually mean?

When they say this, right?

This is a perfect example to showcase the
fact that in my opinion, which may not

be popular belief, flashcard, objection.

Handling is garbage.

All right.

That's a bit extreme.

Is it?

Not necessarily, is it
the best way to start?

The answer is no.

Why?

Because we get fixated on the words
people use, but this is a perfect example.

I just had, we just walked through
this together for yourself.

You realize that this doesn't mean
that they're going to call you.

If they're interested, it means
get out of my house and they're

probably not going to call you.

And that's why in.

A R O objection handling from me, which by
the way, I teach the objection strategy.

I cover that all objections fall
into one of three categories.

They don't trust you yet.

They don't think they need you.

Or it's a money issue.

Trust need money.

I'll call you.

If we're interested is
usually a trust thing.

They want you out of a house.

They don't want to hear from you.

That's why they ghost you.

If there was any semblance of new.

You'd have a chance of getting back in
touch with them to talk about it further,

but the truth is they want you gone.

Now, this doesn't mean
you're a bad person.

What it means is that something that
you've done has all of a sudden halted

the trust that you were developing
through the initial process, you said.

You did something subconscious
or unintentionally that pumped

the brakes and killed the trust.

And that's what leads people
to saying, Hey, thanks.

We'll call you for registered.

By the way I do this too.

I'm nice to salespeople.

And when I'm out with my wife and we have
some encounter, the salesperson will go.

Just give me your call card here.

It's a nice way of saying I don't
want to talk to you anymore.

We're done now.

All right.

Now at the same time,
we I'm the last vehicle.

I had a horrible experience
at the dealership.

My wife, I've never seen steam
coming out of her ears before she

was, I rate it how they treated us.

And we literally stormed
around the building.

We need to walk through the
building and we're storming our

way through and the outside.

And I realized I had left
something on the sales reps

desk and I was about to turn it.

And he came out and I for the
first, like I laid it out.

I was, I was, as I write and I
wanted to stand up for my wife, who

was, we just were not treated well.

And what's crazy is this, this
sales rep, his name was Paul,

by the way, Paul shifted.

He took ownership of everything.

All of the trust by the
way, was the same issue.

We did not trust the car dealership.

Paul leaned into the trust.

Paul acknowledged what was going on.

And Paul made a sale the very next
day, we came back to buy that vehicle

because he had the foresight and the
guts to lean into that situation.

Knowing he had nothing to lose,
took ownership, developed our trust.

And I've actually been back to speak
with Paul because of how it was handled.

And that's what I want to teach you today.

Is that just because that.

Killed doesn't mean you can't regain it
and that's what we're going to get into.

So again, this entire philosophy
of the trust need money is covered

in my objection strategy, which
is included the only way to get it

is included in my all-in-one sales
training, sales strategy sales system.

There's one thing I have literally
in my back pocket, which is my

phone to share this with you.

This was from, uh, last week, by the
way, a gentlemen went through it.

He is in a bar.

Where there's winter right
now because it's February and

he says, trust need money.

12 roof sales this week in a market.

That's dead in February.

This is killer dude.

Exclamation point.

So.

Thanks man.

He is loving it with his team.

And this is a very common response I
get is when you are now empowered to

truly understand what is being said,
we can lean into it and overcome as

opposed to trying to find the best.

If I just said it, the
bestest the best rebuttal.

All right.

So let's glean into this and go through.

Since we have nothing to lose
our job is to, to lean in and

uncover what the real issue is.

So in the AR acknowledged reassure
overcome formula, which I'm gonna

kind of piece together here.

I'm going to say, Hey, I understand
that you guys have to think about this.

It's a big decision and I'm sure you
want to be on the same page, which

by the way, you're just repeating
what back to them that you hear them.

Then we want to move into.

Do you mind me asking?

What is it that is most important to
you when selecting a contractor for your

home or selecting a roofer for your home?

Now, when they say we're calling,
if we're interested, we're asking

directly what they're interested
in, what's most important to you,

or, Hey, do you mind me asking
what's factoring into your decision?

What is it that you.

I want to think about what is it
that you and your wife are wanting

to discuss between all of this?

The reason I'm asking is you
simply so I can leave you with

enough information to make that
decision, even if it's not with me.

So you see how, what we did is we leaned
into this by trying to uncover deeper.

May I ask, what is it you'd like to
think about, uh, between yourself?

What is it you'd like to discuss
with your husband and wife?

The reason I ask is not to.

It's so I can leave you with enough
information to make a decision that's

best for you, even if it's not with me.

So what we're doing is removing
that pressure and we're removing

that forcefulness saying so I can
help you make the best decision.

And then again, the illusion of control,
even if it's not with me, which by the

way, it's fact you can't force their hand.

So what this does is it builds trust.

So that core issue of trust,
we lean into the objection.

We try to uncover and peel back the
layers, keep them talking, and also.

Strengthen the trust by saying
even if it's not with me by

removing the sales pressure.

Okay.

So keep them talking.

So may I ask you a question
again, using the arrow formula?

What is it?

And then I'm just going
to leave it that, okay.

It's our opening question.

What is it that you'd like to talk about?

What is it that you're think about?

What is it that's most important to you?

Got it.

I know.

I talk fast.

That's first part, second part.

This may happen.

This is our fallback.

So generally speaking,
we keep them talking.

We can either overcome that on the
spot, or we have a backup plan.

What's the backup plan.

They said, what we'll call
you if we're interested.

And you said to yourself, and
to me through the intergalactic

space that do you ever get that.

No.

So how do we strengthen the
ability to actually connect?

We set the appointment in the house.

Okay.

Now I teach this by the
way, in my closing strategy.

It's part of that all in one training
strategy system that I talked about

before, there's a link in the description.

By the way, if you're interested, I
have a programs available for individual

reps, uh, as well as companies at large.

And there's our phone number?

(303) 222-7133, even call text, but
we want to set the appointment again.

I teach this in the closing strategy.

If you don't close a deal, you do not
leave that house with the appointments

that we want to use the assumptive close,
say, Hey, understand you want to call?

If you're interested,
maybe they shared with you.

Hey, well, the reason we want to wait
is we want to review the estimates.

We want to see what the
insurance company says.

We want to see what the
other contractor says.

We want to see about the
financing plans, whatever.

They're trying to talk about,
say, Hey, totally understand.

Pull our pin out from our shirt.

We blade our stance, take a step
closer so they can see the paper

and say in when would be a good time
then for a friendly followup call.

So we can, and or so I can, and then
address what they share with you.

Answer your questions
about the other estimates.

Compare our estimate side by side.

Okay.

See what happened after the
insurance company came out.

So once we uncover the
truth or at least share.

A little bit of truth beneath what
they're, what's being said and

developing trust, keep them talking.

And then we're going to
set that fall appointment.

When is a good time for a
friendly follow-up okay.

By the way, it went, the reason I phrased
friendly follow-up is it's not saying

when's a good time for me to call you and
see if you're ready to give me, you know,

write a check and give me your business,
a friendly followup as a check-in.

So it removes that pressure, by
the way, this is, what's also

kind of like the style into my
follow-up scripts and templates

that are part of the battle pack.

Uh, also included in that package.

Again, that technique has
worked wonders for me.

When's a good time for
a friendly follow-up.

So I'd be happy to assist as you
review those estimates to see what the

insurance company says, blah, blah, blah.

Uh, and then they're going to, and then
give them two times, Wednesday or Friday.

Okay.

And then whatever the dates
are, let me say off a Wednesday.

Excellent.

Wednesday at 3:00 PM.

Perfect.

And then we confirm now when we get that
followup set, ideally it's in the house.

If, if it's not, and I know
I said, follow up, call.

If there's a lot of resistance, I
don't want to try to force my way in.

I'm okay.

With.

Ideally, by the way, if we're, if
we had a good sales presentation,

I want to be back in the house.

The call is our backup
plan in this scenario.

I know that tension again,
that trust that's there.

If you needed to go with
the phone call, that's fine.

But the point is you have
a set appointment that both

parties have committed to.

So I want to ask you will your chances of
connecting with that prospect increase?

They're going to increase because
you have a commitment to be

on the phone to support them.

Now, I want to ask you another question.

Would this help you regain trust
or will it help you kill the trust?

No, of course it can help you regain
the trust, which is going to help you do

what, develop the need or complimenting
issue, and then close the sale in.

If nothing else, it will help
you become comfortable in being

uncomfortable, leaning into this.

Because again, you said it yourself,
do you have anything to lose, right?

Yeah.

No, your chances are not
high of getting that deal.

So by following these two very
simple steps, you can lean into that.

Objection, ask the questions,
keep them talking to try to

get to a shred of the truth.

And then if you don't close the sale,
set the fall appointment, when would

be a good time for friendly follow up.

Okay, ideally, which I misspoke before
should be a visit in the house to discuss

and then acknowledge the objections
they share with you with anything about.

And then don't do that say,
Hey, it's totally fine.

We'll stick with a phone call
then when's a good time for a

friendly phone call and boom.

We've got the time and date set.

Higher likelihood of making
contact and keeping the sale going.

If you want more of this, I think
you really, if you like this

video, by the way, you're going
to really dig what's inside.

Uh, this is just kind of a, a snippet
of some of the pieces that I include

in our all-in-one sales training,
sales strategy and sales system.

And now I get this, like, Adam,
is your stuff the same as YouTube?

No, there's nothing in there.

That is a video that you're going
to see here versus in there.

It's all exclusive.

And it's an all-in-one.

Complete system, the roofing
sales successful in recovering

from knock to close.

All right.

So that's all in there.

Uh, the two kind of pieces that I've
pulled bits and pieces from here

is a part of the C the objection
strategy and the closing strategy.

And again, if you have questions,
there's a link in the description.

Uh, that'll bring to the
website, you can get it.

It's an access and you can call text
our phone number (303) 222-7133.

Should you have any questions?

Our team can help you out now, uh,
just because our time hears about.

It doesn't mean you're
in my time, has to sell.

I recently did a video that if
you didn't watch yet will be a

really great continuation on this.

When we talked about the trust
and things, and that's the three

Domino's that you need to knock
down in order to close the sale.

And that video is a right here.

And if you haven't done it yet, I
want you to head on over and click

here to get a free copy of my pitch.

Like a pro roofing sales training
video library sent right to your inbox.

There's an entire playlist
in there and objections.

We'll see you soon.